Ratings Takeaways

April 2024 PPM Ratings – Part Two

imApril 2024 PPM Data – Information for the April 2024 ratings period (March 28 – April 24) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

MLB; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

MLB’s 2024 season officially started March 20 when the Dodgers and Padres played two games in South Korea; the other 28 teams played their first game March 28.

Meanwhile, the NBA and NHL playoffs began April 20.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are March 2024 – April 2024 (6+). 

WASHINGTON, DC

News/Talk

WMAL 4.8 – 4.6, #5 – #6

WFED DNA – .1, DNA – #30 (Nationals, Capitals)

News

WTOP & WTLP 7.9 – 7.8, #2 – #2

Business News WDCH .6 – .5, #22 – #23

WUST DNA – .1, DNA – #30

Business News WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.4 – 2.5, #17 – #17 (Nationals, Capitals)

WJFK-FM Stream .9 – .8, #21 – #20 (Nationals, Capitals)

WTEM .4 – .2, #25 – #25 (Wizards)

WTEM Stream .2 – .2, #27 – #25 (Wizards)

WSBN .1 – .1, #28 – #30

WJFK-AM DNA – DNA, DNA – DNA (Nationals, Capitals)

Public Radio News/Talk

WAMU 11.0 – 11.3, 30th month in succession at #1 

BOSTON

News/Talk

WRKO 3.4 – 3.3, #12 – #12

WXKS-AM .4 – .4, #23 – #24

News

News – Talk WBZ-AM 4.6 – 4.9, #6 – #7

Business news WRCA .3 – .2, #24 – #26

Sports Talk

WBZ-FM 9.7 – 10.1, fourth straight month at #1 (Celtics, Bruins)

WEEI-FM 3.0 – 3.9, #13 – #10 (Red Sox)

WEEI-FM Stream DNA – DNA, DNA – DNA (Red Sox)

WEEI-AM DNA – DNA, DNA – DNA (Red Sox)

Public Radio News/Talk

WBUR 6.4 – 5.8, #3 – #3

WGBH 3.8 – 4.3, #9 – #8

MIAMI

News/Talk

WIOD 1.0 – 1.3, #26 – #23

News

None

Sports Talk

WQAM .9 – 1.0 #27 – #25 (Heat, Florida Panthers)

WINZ .4 – .3, #31 – #31 (Marlins)

WMEN .3 – .3, #32 – #31

WQAM Stream .2 – .2, #34 – #34 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 5.6 – 5.3, #5 – #5

WLRN-HD2 .1 – DNA, #36 – DNA

SEATTLE

News/Talk

KIRO-FM 3.9 – 3.8, #7 – #10

KTTH 1.5 – 1.4, #23 – #22

KVI 1.0 – 1.3, #24  – #24

KPTR DNA – .1, DNA – #30

News

KNWN-AM & KNWN-FM 2.5 – 2.4, #18 – #18

KHHO DNA – DNA, DNA – DNA

Sports Talk

KIRO-AM 2.7 – 3.8, #17 – #10 (Mariners)

KJR-FM 2.1 – 1.6, #19 – #21 (Kraken)

KJR-AM .7 – .5, #26 – #26

Public Radio News/Talk

KUOW 7.2 – 7.3, #3 – #3

KSWS DNA – DNA, DNA – DNA 

Note: Sports talk KIRO-AM’s +1.1 (2.7 – 3.8) represents Seattle’s largest (6+) March 2024 – April 2024 increase. 

DETROIT

News/Talk

WJR 2.3 – 1.7, #14 – #17

WFDF .6 – .4, #23 – #25

WJR Stream DNA – DNA, DNA – DNA

News

WWJ 5.3 – 4.6, #9 – #10 (Pistons)

WWJ Stream .4 – .6, #25 – #23 (Pistons)

WDFN .1 – .1, #29 – #27

Sports Talk

WXYT-FM 7.5 – 9.2, #2 – #1 (Tigers, Pistons, Red Wings)

WXYT-FM Stream 1.5 – 1.5, #18 – #18 (Tigers, Pistons, Red Wings)

WXYT-AM .2 – .2, #27 – #26 (Tigers, Pistons, Red Wings)

WXYT-AM Stream DNA – DNA, DNA – DNA (Tigers, Pistons, Red Wings)

Public Radio News/Talk

WDET 1.6 – 1.9, #17 – #16

WUOM 1.2 – 1.3, #19 – #19 

Note: Sports talk WXYT-FM’s +1.7 (7.5 – 9.2) is the largest (6+) March 2024 – April 2024 increase by any station in these 12 PPM-markets.

PHOENIX 

News/Talk

KFYI 3.0 – 2.9, #10 – #10

KTAR-FM 2.2 – 2.7, #18 – #12 (Suns)

News

None

Sports Talk

KMVP-FM 2.6 – 2.9, #14 – #10 (Arizona Diamondbacks, Suns, Arizona Coyotes)

KTAR-AM .1 – .1, #33 – #33 (Arizona Diamondbacks, Suns, Arizona Coyotes)

KDUS .1 – .1, #33 – #33

KGME .1 – DNA, #33 – DNA

KTAR-AM Stream DNA – DNA, DNA – DNA (Arizona Diamondbacks, Suns, Arizona Coyotes)

KTAR-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

KJZZ 2.7 – 2.6, #12 – #15

MINNEAPOLIS

News/Talk

WCCO 4.1 – 4.4, #11 – #10 (Minnesota Twins, Minnesota Timberwolves)

KTMY 2.5 – 2.3, #14 – #15

KTLK-AM 2.3 – 2.1, #15 – #16

WCCO Stream .2 – .6, #28 – #26 (Minnesota Twins, Minnesota Timberwolves)

News

KQQL-HD2 .1 – .1, #32 – #30

Sports Talk

KFXN 7.4 – 8.0, #3 – #2 (Minnesota Wild)

KQQL-HD3 .1 – .1, #32 – #30

KSTP-AM .1 – .1, #32 – #30

Public Radio News/Talk

KNOW 7.5 – 6.4, #2 – #6

KNOW Stream .8 – .8, #22 – #22

SAN DIEGO 

News/Talk

KOGO 4.8 – 4.3, #5 – #8

KLSD .5 – .5, #24 – #24

News

None

Sports Talk

KWFN 3.4 – 4.0, #14 – #10 (Padres)

KGB-AM .9 – .5, #20 – #24

KWFN Stream DNA – DNA, DNA – DNA (Padres)

Public Radio News/Talk

KPBS 7.1 – 6.6, #2 – #2

TAMPA

News/Talk

WHPT 5.1 – 5.1, #5 – #5 (Lightning)

WFLA 3.0 – 3.8, #14 – #12

News

Business news WHNZ DNA – DNA, DNA – DNA

Sports Talk

WDAE 1.9 – 2.3, #17 – #16 (Rays)

Public Radio News/Talk

WUSF 1.8 – 2.0, #18 – #18

WMNF-HD3 Stream DNA – .1, DNA – #31

WUSF Stream DNA – DNA, DNA – DNA

DENVER 

News/Talk

KOA 2.4 – 3.0, #17 – #15 (Colorado Rockies)

KDFD 1.1 – 1.3, #22 – #21

KHOW 1.2 – 1.2, #21 – #22

News

None

Sports Talk

KKFN 3.6 – 3.4, #10 – #13

KKSE-FM 2.4 – 3.0, #17 – #15 (Nuggets, Colorado Avalanche)

KAMP .1 – .1, #34 – #33

KEPN DNA – .1, DNA – #33

KKSE-AM .1 – DNA, #34 – DNA

Public Radio News/Talk

KCFR 2.9 – 2.9, #14 – #17

KUNC .8 – 1.1, #26 – #23

BALTIMORE

News/Talk

WBAL 3.7 – 3.3, #10 – #10 (Orioles)

WCBM 1.9 – 1.4, #14 – #15

News

WTOP & WTLP  1.6 – 1.4,  #16 – #15

Business News WDCH  .5 – .5,  #20 – #21

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 3.3 – 2.9, #11 – #12

WJZ-FM Stream DNA – DNA, DNA – DNA

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 3.2 – 3.3, #12 – #10

WYPR HD2 Stream .3 – .2, #25 – #26 

ST. LOUIS

News/Talk

KMOX 3.0 – 4.5, #14 – #10 (Cardinals)

KFTK 1.6 – 1.5, #17 – #17

KTLK-FM 1.1 – 1.3, #18 – #18

KMOX Stream .3 – .9, #22 – #19 (Cardinals)

KFTK Stream .2 – .2, #25 – #27

News

KATZ-FM HD2 .2 – .2, #25 – #27

Sports Talk

WXOS 5.1 – 3.8, #9 – #12 (Blues)

Public Radio News/Talk

KWMU 5.0 – 5.8, #11 – #6 

Note: News/talk KMOX’s +1.5 (3.0 – 4.5) is St. Louis’ largest (6+) March 2024 – April 2024 increase.

Up next: April 2024 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Mike.Kinosian@gmail.com

Industry News

Round One of April PPMs Released

imThe first of four rounds of ratings information from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).  The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media Group’s news/talk WABC drops eight-tenths to finish with a 3.2 share (weekly, 6+ AQH share) and falls to the #11 rank, while iHeartMedia’s news/talk WOR sheds two-tenths for a 1.4 share and remains ranked #20. In Los Angeles, iHeartMedia’s news/talk KFI surrenders nine-tenths to wrap the survey with a 4.6 share but remains ranked #3, as Audacy’s all-news KNX-FM rises four-tenths to finish with a 3.4 share and remains ranked #10. In Chicago, Nexstar Media Group’s news/talk WGN rises six-tenths for a 3.8 share and remains ranked #9, while Audacy’s all-news WBBM-AM/WCFS-FM dips two-tenths to a 5.2 share to stay ranked #4. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Powerful Agenda Set for TALKERS 2024: Radio and Beyond

The 27th annual installment of the talk media industry’s longest-running and most important national event is only one month away. Set for June 7 at Hofstra University, just outside of New York City on Long Island, TALKERS 2024: Radio and Beyond is fast on its way to being another advance sellout. Don’t be shut out. The power-packed, one-day agenda is spectacular! Check it out – along with registration, sponsorship and hotel information – by clicking here. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state-of-the-art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’” This power-packed, one-day event will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. 

Industry News

Newsmax Launches “The Leventhal Report”

Newsmax premiered journalist Rick Leventhal’s new hour-long news and interview program Newsmax2 last night (5/13) at 7:00 pm ET. “The Leventhal Report” streams nightly on Newsmax2. The company says, “Leventhal, known for his dynamic reporting style and in-depth coverage of breaking news stories,im will cover the latest on significant events from around the nation and the world.” Levanthal adds, “‘The Leventhal Report’ will bring the top stories to the growing Newsmax2 audience with an in-depth analysis of the ‘why’ and what it means to them and our nation. I am looking forward to bringing my global experience in covering the news that matters most to Newsmax2’s lineup of hard-hitting journalism.” Newsmax2 is the network’s free streaming channel available on the Newsmax App and FAST channel platforms found on most major OTT systems including Roku, Samsung, Amazon Fire, Pluto, Vizio, LG, Tivo, Plex and Xumo. Newsmax2 also airs on 20 television broadcast stations through digital channels.

Industry News

Yesterday’s (5/13) Top News/Talk Media Stories

Michael Cohen testifies in former President Donald Trump’s “hush money” trial; the pro-Palestinian protests and Israel’s troops amassed near Rafah; the presidential race; President Joe Biden ramps up tariffs on Chinese goods; Rudy Giuliani is fired from WABC radio show; Antony Blinken’s unannounced visit to Ukraine and Russia’s latest military push; Arizona pushes back the enforcement date for its anti-abortion law; the planet’s plummeting fertility rate; and the return of Canadian wildfires were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Ratings Takeaways

April 2024 PPM Ratings – Part One

imApril 2024 PPM Data – Information for the April 2024 ratings period (March 28 – April 24) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

MLB; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

For context, MLB’s 2024 season officially started March 20 when the Dodgers and Padres played two games in South Korea; the other 28 teams played their first game March 28.

Meanwhile, NBA and NHL playoffs began April 20.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are March 2024 – April 2024  (6+).

NEW YORK

News/Talk

WABC 4.0 – 3.2, #9 – #11

WOR 1.6 – 1.4, #20 – #20

WKXW 1.0 – 1.0, #23 – #23

WKXW Stream .3 – .3, #34 – #37

News

WINS-FM 4.6 – 4.7, #5 – #5

WCBS-AM 2.0 – 1.8, #14 – #19 (Mets)

WINS-FM Stream .4 – .4, #32 – #34

Business News WBBR .4 – .4, #32 – #34

WCBS-AM Stream .1 – .2, #45 – #39 (Mets)  

Sports Talk

WFAN FM & AM 1.9 – 2.3, #15 -#13 (Yankees, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .6 – 1.1, #26 -#22 (Yankees, Brooklyn Nets, New Jersey Devils) 

Public Radio News/Talk

WNYC-FM 4.0 – 4.0, #9 – #8

WNYC-AM 1.0 – .6, #23 – #27 

Notes: The +.5 registered by sports talk WFAN’s internet stream (.6 – 1.1) represents New York’s largest (6+) March 2024 – April 2024 increase; conversely, news/talk WABC’s -.8 (4.0 – 3.2) is the market’s largest (6+) March 2024 – April 2024 decrease.

The flagship of the Knicks, Islanders, and Rangers is sports talk WEPN-FM (DNA).

LOS ANGELES

News/Talk

KFI 5.5 – 4.6, #3 – #3

KRLA .7 – .9, #33 – #32

KEIB .7 – .6, #33 – #34  (Clippers)  

News

KNX-FM 3.0 – 3.4, #10 – #10

KNX-FM Stream .2 – .2, #39 – #38

Sports Talk

KLAC .8 – 1.6, #32 – #27 (Dodgers, Clippers)  

Public Radio News/Talk

KPCC 2.2 – 2.1, #17 – #19

Notes: Whereas sports/talk KLAC’s +.8 (.8 – 1.6) represents Los Angeles’ largest (6+) March 2024 – April 2024 increase, news/talk KFI’s -.9 (5.5 – 4.6) is the market’s largest (6+) March 2024 – April 2024 decrease.

The flagship of the Angels and Lakers is sports talk KESN (DNA); Kings’ games are heard on the iHeartRadio app; games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.2 – 3.8, #9 – #9  (Blackhawks)

WLS-AM 1.4 – .9, #25 – #27

WLIP .1 – .3, #40 – #35

WVON .2 – .2, #38 – #39

WLS-AM Stream .1 – DNA, #40 – DNA

News

WBBM-AM & WCFS 5.4 – 5.2, #4  – #4

WBBM-AM & WCFS Stream .1 – .2, #40 – #39

Sports Talk

WSCR 2.9 – 3.3, #11 – #10 (Cubs, Bulls)

WSCR Stream .4 – .3, #31 – #35 (Cubs, Bulls)

WSHE-HD2 .1 – .1, #40 – #45  

Public Radio News/Talk

WBEZ 2.0 – 2.0, #18 – #18  

Note: The White Sox flagship is sports talk WMVP (DNA).

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.4, #22 – #22

KSFO Stream .1 – .1, #34 – #37

News

KCBS-AM & KFRC 6.5 – 6.2, #3 – #3

KNEW .3 – .3, #30 – #30 (Oakland A’s)  

KCBS-AM & KFRC Stream .1 – DNA, #34 – DNA

KKSF DNA – DNA, DNA – DNA

Sports Talk

KNBR 3.0 – 3.9, #10 – #6 (Giants)

KGMZ 2.0 – 1.9, #18 – #19 (Golden State Warriors)

KNBR Stream .4 – .5, #28 – #28 (Giants)

KGO .1 – .1, #34 – #37  

KGO Stream DNA – .1, DNA – #37  

KTCT .1 – .1, #34 – #37  

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)

Public Radio News/Talk

KQED 7.2 – 7.1, #2 – #1

KALW .2 – .2, #33 – #32

Notes: Sports/talk KNBR’s +.9 (3.0 – 3.9) represents San Francisco’s largest (6+) March 2024 – April 2024 increase.

Games of the San Jose Sharks are carried on the Sharks Audio Network.

DALLAS

News/Talk

WBAP 3.6 – 3.2, #10 – #11

KEGL 1.3 – 1.3, #28 – #29  (Mavericks)

KSKY .7 – .6, #33 – #34

KLIF-AM .4 – .3, #35 – #36

KSKY Stream DNA – DNA, DNA – DNA 

News

News – Talk KRLD-AM 1.3 – 1.4, #28 – #28

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

News KKGM DNA – DNA, DNA – DNA

Sports Talk

KTCK 3.6 – 3.7, #10 – #10 (Stars)

KRLD-FM 1.7 – 2.3, #24 – #20 (Texas Rangers)

KRLD-FM Stream 1.1 – 1.1, #31 – #31 (Texas Rangers)

Public Radio News/Talk

KERA 4.2 – 3.1, #5 – #12  

Note: Public radio news/talk KERA’s -1.1 (4.2 – 3.1) represents Dallas’ largest (6+) March 2024 – April 2024 decrease.

HOUSTON 

News/Talk

KTRH 3.2 – 2.8, #13 – #17  (Astros, Rockets)

KPRC .3 – .4, #28 – #27  

News

KXYZ .1 – .1 #32 – #34

Sports Talk

KBME .5 – 1.1, #27 – #23  (Astros, Rockets)

KILT-AM .8 – .9, #26 – #25

KILT-AM Stream .1 – .4, #32 – #27

KFNC .2 – DNA, #30 – DNA  

Public Radio News/Talk

KUHF 2.9 – 2.5, #17 – #18

ATLANTA

News/Talk

WSB-AM & WSBB 7.7– 7.1, #2 – #2

WFOM .5 – .2, #26 – #32

WGKA .3 – .2, #30 – #32

WAOK .1 – .1, #34 – #35

WAOK Stream DNA – DNA, DNA – DNA

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN DNA – DNA, DNA – DNA

Sports Talk

WCNN 2.5 – 3.8, #17 – #10 (Braves)

WZGC 3.8 – 3.8, #9 – #10 (Hawks)

WZGC Stream .4 – .5, #28 – #29 (Hawks)

Public Radio News/Talk

WABE 3.7 – 3.4, #10 – #13

WRAS  .5 – .6, #26 – #25

WABE-HD3 DNA – DNA, DNA – DNA 

Notes: Sports/talk WCNN’s +1.3 (2.5 – 3.8) represents Atlanta’s largest (6+) March 2024 – April 2024 increase, while news/talk WSB-AM’s -.6 (4.2 – 3.1) represents a four-way tie for the market’s largest (6+) March 2024 – April 2024 decrease. 

PHILADELPHIA

News/Talk

WPHT 2.3 – 2.3, #15 – #15

WKXW 1.1 – 1.1, #24 – #23

WPHT Stream .5 – .7, #27 – #26

WURD .6 – .4, #26 – #27

WURD Stream .2 – .1, #29 – #31

WKXW Stream .1 – .1, #31 – #31

WDEL-AM .1 – DNA, #31 – DNA 

News

KYW & WPHI 5.8 – 5.5, #4 – #6

KYW & WPHI Stream .2 – .3, #29 – #28

WTEL .1 – .1, #31 – #31

Sports Talk

WIP 5.5 – 6.7, #6 – #4 (Phillies)

WIP Stream 3.2 – 2.8, #12 – #13 (Phillies)

WPEN-FM 1.2 – 1.3, #23 – #22 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.1 – 3.1, #13 – #9      

Note: Sports/talk WIP’s +1.2 (5.5 – 6.7) represents Philadelphia’s largest (6+) March 2024 – April 2024 increase. 

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.5 – 1.6, #18 – #18

WOR 1.0 – 1.1, #21 – #19

WLIR .2 – .2, #27 – #28

News

WINS-FM 4.9 – 5.2, #5 – #2

WCBS-AM 1.8 – 2.2, #17 – #15 (Mets)

WCBS-AM Stream .2 – .5, #27 – #24 (Mets)

Business News WBBR .4 – .5, #26 – #24

WINS-FM Stream .6 – .5, #24 – #24

Sports Talk

WFAN-FM & AM 2.4 – 2.6, #12 – #11 (Yankees, Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Yankees, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WSUF .2 – .2, #27 – #28

Note: The flagship of the Knicks, Islanders, and Rangers is sports talk WEPN-FM (DNA).

RIVERSIDE

News/Talk

None

News

KFOO .1 – .1, #25 – #25

Sports Talk

KPWK .2 – .3, #23 – #21

Public Radio News/Talk

KVCR .3 – .4 #19 – #19

KPCC .1 – .1, #25 – #25

SAN JOSE

News/Talk

KSFO 1.8 – 1.9, #19 – #16

KSFO Stream .2 – DNA, #27 – DNA  

News

KCBS-AM & KFRC 4.7 – 3.9, #5 – #7

KCBS-AM & KFRC Stream .2 – .2, #27 – #28

KNEW .2 – .2, #27 – #28 (Oakland A’s)  

Sports Talk

KNBR 2.8 – 3.2, #10 – #9 (Giants)

KGMZ 2.0 – 1.8, #18 – #19 (Golden State Warriors)

KNBR Stream .5 – .9, #26 – #26 (Giants)

KGO Stream .2 – .4, #27 – #27  

KGO .2 – .2, #27 – #28  

KTCT .2 – .2, #27 – #28   

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors) 

Public Radio News/Talk

None

Note: Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION

News/Talk

WKXW 7.5 – 7.3, #1 – #1

WOR 3.6 – 3.1, #9 – #10

WKXW Stream .7 – .7, #19 – #21         

News

WINS-FM 2.4 – 2.0, #11 – #13

WCBS-AM .8 – .9, #18 – #19 (Mets)

WINS-FM Stream .3 – .3, #22 – #24

WCBS-AM Stream DNA – .1, DNA – #25 (Mets)

Sports Talk

WFAN-FM & AM 2.9 – 3.9, #10 – #8 (Yankees, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Yankees, Brooklyn Nets, New Jersey Devils)    

Public Radio News/Talk

None 

Notes: Sports/talk WFAN’s +1.0 (2.9 – 3.9) represents Middlesex-Somerset-Union’s largest (6+) March 2024 – April 2024 increase.

The flagship of the Knicks, Islanders, and Rangers is sports talk WEPN-FM (DNA).   

Up next: April 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

EXCLUSIVE: Michael Harrison Talks to John Catsimatidis about WABC, New York Cancelling Rudy Giuliani’s Talk Show

Red Apple Media Group chief John Catsimatidis suspended Rudy Giuliani from his daily 3:00 pm to 4:00 pm talk show that’s been airing on WABC for several years. The New York Times, quotes Catsimatidis saying, “We’re not going to talk about fallacies of the November 2020 election. We warned him once. We warned him twice. And I get a text from him last night, and I get a text from him this morning that he refuses not to talk about it. So, he left me no option. I suspended him.” But there were more concerns on Catsimatidis’ part. Giuliani was found liable forim defaming two Georgia election workers, and they were accusing him of make new false accusations against them. The Times reports that in a memo from Catsimatidis to Giuliani he told Giuliani that they’ve been monitoring his show for comments about the election and that “radio operators had ‘worked diligently’ to excise content that might run afoul of defamation laws.” He also wrote, “You are once again stating that there was fraud. You may not do so on our airwaves.” Clearly, Catsimatidis was concerned about being involved in actionable language on Giuliani’s part. Giuliani spoke publicly over the weekend about being terminated and said he’s been imtalking about the 2020 election for three years and was never made aware that election talk was off limits. In The New York Times story Giuliani states that WABC’s policies on this topic are “a clear violation of free speech” to which TALKERS founder Michael Harrison comments, “As a lawyer, former attorneyim general and former mayor, Giuliani should know better than to muddy the waters about ‘free speech’ by citing it and distorting it for his own defense in this manner. The letter of the law regarding the First Amendment protects the rights and responsibilities of Catsimatidis as the licensee and platform owner in this situation. And as far as the spirit of the law as indicated by the general term ‘free speech’ is concerned, the understanding between these two men as to what Giuliani can discuss on WABC is completely subjective and ultimately based on what the licensee determines at any given moment to be in the best interest of the platform, its listeners and most importantly, the truth.” Listen to Michael Harrison and John Catsimatidis discussing the situation this morning by clicking here.

Industry Views

Pending Business: Who Cares?

By Steve Lapa
Lapcom Communications Corp
President

imDoes anyone care anymore?

The latest Pew Research study, “Americans’ Changing Relationship with Local News,” confirmed a personal experience last week. More on that later.

If you believe the survey, almost 80% of us say we no longer follow local news very closely. It doesn’t matter if you live in a top 10 all-news radio market, or a city with a heritage news/talk/information station. The survey says we just lost interest and stopped consuming local news.

Wait, what happened? Real estate taxes in many communities are through the roof. The cost of insurance, health care and basic groceries are the highest in years. Some hospitals in local communities are rumored to be discussing charging in advance for certain procedures. How about your local mall; is it still safe during weekdays? Is your local school system better or worse post covid? And those local roads; are they still in great shape? All of this in addition to the college campus in your community that may be unraveling or not. Did 80% of us really stop following and talking about local news? Perhaps it is just easier and less expensive for on-air talent, producers, and programmers to focus on Trump trials and Gaza. Do we serve the audience what we think they want and forget local?

My first-hand “we don’t care to cover local news” experience was a frightening eye opener. As I was traveling South along Florida’s I-95, a truck hauling propane gas caught fire as it was parked on the right shoulder of the Interstate. The tanks started exploding and a roaring fire emitting huge dark plumes of smoke stopped traffic for miles. Our car was second in line in the standstill, not more than 250 feet away from the fire. We could feel the explosions from the propane as local police motioned us to back up. We were speechless in our car watching this horrific scene. My fiancé searched her mobile phone for any breaking news report. Nothing. I kept looking to the sky for local news chopper, or a local news team, cruiser, or SUV with reporters to cover this from the ground. Nothing. Would a local news/talk radio station take a caller with an eye-witness account? Nobody broke in with a report.

Thankfully, local police, Florida State troopers, firefighters and Special Ops all arrived on the scene in minutes. Still no local news team. First responders did an amazing job getting this dangerous propane fire under control. After a 30-minute delay, we were finally directed past the burned out remains of the truck. As I scanned the rear-view mirror, the radio, the sky above me and the opposite side of I-95, there was still no local news reporting.

No wonder 80% of us stopped following local news very closely, nobody cares to report the story.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: A.I. Cannot Do This Commercial

By Holland Cooke
Consultant

imActor Hugh Grant’s Tweet called it “The destruction of the human experience. Courtesy of Silicon Valley.” He was reacting to Apple’s TV commercial depicting a hydraulic press crushing a piano, a record player, paint, books, cameras, and other creative tools Artificial Intelligence emulates, via the new iPad Pro.

With many now fearful that technology will obsolete their jobs, Apple yanked the spot: “We missed the mark with this video and we’re sorry.”

Following my recent column cautioning how ChatGPT-generated ads can be cliché-riddled, several TALKERS readers have sent me even more of the cringe-worthy catch-phrases (“And much more!”) that reduce too many ads to blah-blah-blah.

Various vendors are offering – and, increasingly, stations are using – Artificial Intelligence apps to script, and even voice, commercials. It’s a time-saver alright, but is the output compelling?

In some cases, there’s a fill-in-the-blanks form. Other apps crawl the prospect’s website for copy points. When I’m given demonstrations, I suggest a business I’m familiar with. And I’ve yet to hear a script that captures what makes the business special.

im

For one such demo,’ I chose a restaurant we frequent often, here on Block Island. The copy generated was painfully generic. So – to make the point – I went old-school, using the method that has consistently produced results for client stations and in my freelance work.

My video describing the process “Radio Advertising, In Their Own Words” includes several examples… and here’s another.

The AI robot cannot possibly feel-the-feel anyone who has dined there knows… and can’t spot this opportunity: The chef himself is a story, as entertained customers discover: http://getonthenet.com/TheBarn-BrianHebert-1.mp3

And here’s The Free Prize Inside: People tell advertisers who appear in their spots, “I heard you on the radio!”

More work than simply plugging-into an AI app? You bet. The interview from which I excerpted the sound bites you’ll hear took all of five minutes, and I voiced and assembled the spot in under half an hour.

Everything we do is storytelling.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and  “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Urban One Reports Inability to File Form-10K on Time

Urban One files notice with the Securities and Exchange Commission of its inability to file both the Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and, as a result, the Form 10-Q for the quarter ended March 31, 2024. The company explains that it has determined that it is unable to file the reports within the prescribed time period without unreasonable effort or expense due to theim reasons described below. The company says it is continuing to work diligently to file its Form 10-K as soon as possible and expects to be in a position to file the Form 10-K by May 31, 2024. “Additional time is needed for the company to compile and analyze supporting documentation in order to complete the Form 10-K and in order to permit the company’s independent registered public accounting firm to complete its audits of the consolidated financial statements and internal control over financial reporting included in the Form 10-K. The company expects its auditor will issue an unqualified opinion on the consolidated financial statements. The company has identified material weaknesses in the company’s internal control over financial reporting and as a result, expects some of its internal controls over financial reporting and disclosure controls will be ineffective as of December 31, 2023. The Annual Report will describe these material weaknesses, and the company is implementing plans to remediate them.”

Industry News

Audacy First Quarter Net Revenue Rises 1%

Audacy reports Q1 2024 net revenue of $261.8 million, an increase of 1% over the first quarter of 2023. The company reports a net loss of $1.85 million, a marked decline from the net loss of $35.9 million it reported in Q1 of 2023. While local and national spot revenue fell 3.5% to $153.5 million, digital revenue was up 10.2% to $62.7 million and network revenue rose 10.4% to $21.9 million. Audacy also reportsim revenue for its stations by general format and the company’s sports revenue was $56.6 million – an increase of 6.5% – while its news/talk revenue fell 5.5% to $40 million. Audacy chairman, president and CEO David J. Field comments, “Audacy delivered a solid start to 2024 with Q1 EBITDA increasing 173% vs the prior year. Second-quarter revenues are currently pacing up low-single imdigits, and we expect another quarter of substantial EBITDA growth, enhanced by our continuing work on expense reductions. Our improving results are predominantly attributable to a significant acceleration in digital revenue growth, continuing meaningful revenue share gains, and declining expenses as our transformational investments bear fruit. As previously announced, we received court approval of our consensual pre-packaged Plan of Reorganization, which will reduce our debt by 80%, and are now awaiting FCC approval to complete the process. I want to salute our team for their excellent work in driving financial and operating progress while simultaneously executing our reorganization plan, all without disruption to customers, listeners, partners, vendors or our staff.

Industry News

Salem Media Group Q1 2024 Revenue Down 8.3%

The first quarter of 2024 brought in net revenue of $58.6 million, a decline of 8.3% from the same period in 2023 for Salem Media Group. The company’s broadcast revenue fell 4.6% to $46 million, while its digital media revenue rose 1.9% to $10.7 million. The company reports a net loss of $5.1 million, basically the same as it reported in Q1 of 2023. Regarding its revenue,im Salem states, “Revenue growth from the sale of broadcast airtime is negatively impacted by audiences spending less time commuting, certain automobile manufacturers removing AM radio signals, increases in other forms of content distribution, and decreases in the length of time spent listening to broadcast radio as compared to audio streaming services, podcasts, and satellite radio. These factors may lead advertisers to conclude that the effectiveness of radio has diminished. We continue to enhance our digital assets to complement our broadcast content. The increased use of smart speakers and other voice activated platforms that provide audiences with the ability to access AM and FM radio stations offers potential sources for radio broadcasters to reach audiences. Our broadcast advertising revenue is particularly dependent on advertising from our Los Angeles and Dallas markets, which generated 15.3% and 18.4%, respectively, of our total net broadcast advertising revenue during the three-month period ended March 31, 2023, compared to 15.1% and 18.7%, respectively, of our total net broadcast advertising revenue during the three- month period ended March 31, 2024.”

Industry News

iHeartMedia First Quarter Revenue Dips 1.5%

iHeartMedia reports that its revenue for the first quarter of 2024 was $799 million, a decline of 1.5% from the same period in 2023, and in line with the company’s guidance. The company posts a net loss of $18.1 million, a dramatic reduction from the $222 million loss it reported in Q1 of 2023. The company’s Broadcast Radio segment revenue was $359.3 million, a decline of 6.2% from Q1 2023 and networksim revenue was $102 million, down 5.5% from the same period a year ago. The company’s Digital Audio Group revenue was $239 million, up 7% over Q1 2023. Breaking that segment down, Digital (excluding Podcast) revenue was $148.3 million (up 1.2%), and Podcast revenue was $90.6 million (up 18%). iHeartMedia chairman and CEO Bob Pittman says, “We’re pleased to report our first quarter of year-over-year Adjusted EBITDA growth in five quarters, driven by the substantial sequential year-over-year improvement in the performance of all our segments: the Multiplatform Group, the Digital Audio Group, and the Audio and Media Services Group – with the Digital Audio Group hitting its best Q1 EBITDA margin ever. Additionally, our Q1 results were in line with our previously provided Adjusted EBITDA and Revenue guidance ranges. Although the marketplace continues to be dynamic, we continue to see meaningful opportunities for growth in our businesses and we remain confident in 2024 as a recovery year.”

Industry News

Townsquare Media’s Q1 2024 Revenue Declines 3.4%

First quarter 2024 net revenue for Townsquare Media was $99.6 million, down 3.4% from the same period in 2023. The company posted net income of $1.55 million in Q1, compared to the net loss of $1.94 million it reported in the first quarter of 2023. Townsquare’s Subscription Digital Marketing Solutions net revenue was $18.2 million, down 15.3% from a year ago. Digital Advertising net revenueim was $34.1 million, up 1.3% over Q1 of 2023. Broadcast Advertising net revenue was $45.5 million, down just 1% from a year ago. Townsquare CEO Bill Wilson comments, “I am pleased to share that Townsquare’s first quarter results met our previously issued guidance, and that we are building momentum and gaining market share, primarily due to our local focus and our unique and differentiated digital platform… Our first imquarter performance improved over the fourth quarter across each of our segments. Importantly, our Digital Advertising segment returned to revenue growth in the first quarter (+1.3% year-over-year), and our Townsquare Interactive segment achieved net subscriber growth and month-over-month revenue growth in March, a meaningful turning point for the business. In total, Digital represented 53% of Townsquare’s first quarter 2024 net revenue and Adjusted Operating Income. The strong cash generation characteristics of our assets provided us the ability to execute two attractive equity transactions in April using cash on hand: the accretive share repurchase of 1.5 million shares from MSG at an 11% discount to the pre-announcement share price, and an option buyout at an attractive price point, thereby avoiding shareholder dilution. In addition, during the quarter we repurchased $4 million of our common stock and paid a high-yielding dividend while also investing in our business. We ended the quarter with a strong cash balance of $57 million, and following the April equity transactions, maintained a cash balance of $28 million at the end of April, retaining financial flexibility moving forward.”

Industry News

Saga Communications’ Q1 Revenue Falls 2.5%

First quarter 2024 operating results for Saga Communications reveal net revenue of $24.7 million, a decline of 2.5% from the first quarter of 2023. The company reports a net loss of $1.6 million during theim first quarter compared to the net income of $920,000 it reported in Q1 of 2023. Saga adds that its balance sheet reflects $28.8 million in cash and short-term investments as of March 31, 2024 and $23.7 million as of May 6, 2024. The company expects to spend approximately $5.0 – $5.5 million for capital expenditures during 2024.

Industry News

Sabo Sez: Make it Bigger

By Walter Sabo
CEO Sabo Media Action Partners
A.K.A. Walter Sterling
Host, WPHT, Philadelphia
Host, Talk Media Network

imWhen a new restaurant opens, smart owners put the phone on busy so would-be diners believe the joint is hot, packed and hard to get in to. At street fairs we are drawn to merchant booths with long lines. Crowds give us confidence.

My mentor, Ed McLaughlin, as president of the ABC Radio Networks had one dictate when presented with a new idea: Make it bigger.

Last week radio hosted a major event. An event so big that it was covered by all media, except… except… radio and most radio trades. After turning down the Washington Post and The New York Times, the President of the United States gave the longest interview of his tenure to a radio star, Howard Stern. A commercial radio interview. Not NPR. Not MSNBC, not The View. Radio. The president, like hundreds of other leaders and businesses believes radio is the best medium to sell his message.

The president’s choice of medium should now be the first slide on every sales deck of every radio pitch. Today!

The damage of small. Many people in our business sell small and it hurts the industry. It’s easy to be dismissive of the Stern interview of Biden… instead, why not own it? Make it your interview because you share the same playing field.

Smart media executives do everything they can to make their stage seem to earn the largest possible audience. Cable, for example sells “homes passed.” Really. Cable sells the number of homes that can receive the advertiser’s message because those homes have cable. Using cable’s selling logic, radio could win every buyer’s analysis by selling “radios installed.”

About 20 years ago radio sellers started showing their station’s “time spent listening” (TSL) data to media buyers. That is the lowest number. While local TV stations sell their “designated market area” (DMA), radio mines the very tiniest delivery number: TSL

Your website’s first name is WORLD WIDE. Shockingly many radio companies strive to make their website “more local.” Stations have federal licenses dictating that their signal is specifically LOCAL. Your website could turn your station into a world-wide business with pristine world-wide delivery. Rather than grow, many broadcasters fought to have permission to geo-fence their signal, they fought to get smaller.

A major ratings week’s results for FOX News or CNN would get the program director of WLTW, KOST, Z100 or WINS fired. CNN had an average of 601,000 viewers in March. What’s your station’s cume? CNN grossed $1.1 BILLION dollars. They aren’t selling numbers. They are selling their brand: CNN or FOX or MSNBC. Cable networks, all with tiny viewership compared with WCBS-AM, WBZ-AM, or KFI’s cume, deliver ancient demos yet they are grossing a billion bucks by selling their brand and their environment. They sell shows. A show is as big as the seller and buyer can imagine. Imagine bigger.

Put simply: 1010 WINS has more listeners in New York City than the “Tonight Show” has viewers in New York City.  There’s your second slide.

Media buyers want a deal. They want radio to bring in the buy. But the CEO of the brand wants an environment for their message that moves product. Your hosts can move product. Your listener can name your hosts, which instills trust and listeners can recall copy points from hosts’ live reads. To an investor, the relationship between your listener and your host is defined as goodwill. Goodwill adds considerable value to your station. Selling the dynamic of listener engagement will justify much higher rates than TSL.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is debuting next week on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Industry News

Talk Host Pat Egan Exits WPEN-FM, Philadelphia

Sports talk host Pat Egan is another victim of budget cuts at Beasley Media Group sports talker WPENim-FM, Philadelphia “97.5 The Fanatic.” Egan posted confirmation of his exit on X, saying, “So last night I got laid off from the Fanatic. I figured it was coming when I heard there were cuts, & the writing was on the wall when I got moved to nights.” As Crossing Broad notes, “Egan was one of the longest-tenured employees remaining at the station. He began as an intern in 2011 and then became a street teamer and producer.” Read the Crossing Broad story here.

Industry News

Howard Eskin Receives Honorary Doctorate

im

Pictured above is Philadelphia sports media personality and longtime “SportsRadio 94 WIP” sportscaster Howard Eskin(right) receiving an honorary doctorate from Goldey-Beacom College in Wilmington, Delaware from school president Dr. Colleen Perry Keith (left). Eskin delivered the school’s commencement address at its graduation ceremony on May 3.

Industry News

Beasley Broadcast Group Reports Q1 Net Revenue Down 5.9%

The company says that net revenue for the first quarter of 2024 was $54.4 million, a decline of 5.9% from the same period in 2023, saying this was “primarily reflecting a year-over-year decline in audio advertising and other revenue due to Beasley’s Wilmington station and esports divestitures as well as ongoing softness in the commercial advertising business, partially offset by growth in digital and political advertising revenue.” Beasley reports net income of approximately $8,000 in Q1, compared to a net lossim of $3.5 million for the same period in 2023, “primarily due to the $6 million gain on the sale of an investment in BMI holdings and lower interest expense.” Company CEO Caroline Beasley states, “Beasley continues to advance our core initiatives, which are focused on driving revenue and cash flow, including our digital transformation, revenue diversification and expense management initiatives. We expect digital to account for between 20% and 25% of total revenue in 2024, driven by the ongoing growth and success of our premium content creation and digital services. On the new business front, our dedicated sales teams are leveraging the tremendous audience reach and engagement of our platform to attract new advertisers. In summary, Beasley’s underlying fundamentals – mainly, our local audio and digital platforms and audience engagement – remain strong. We are proud of our teams’ steadfast commitment to delivering exceptional content and services to our listeners, advertisers, online users and sports fans, and remain confident that the actions we are taking to transform our company and strengthen our balance sheet, are laying the foundation for future growth and success.”

Industry News

WPHT, Philadelphia Adds “Walter Sterling at Night”

Audacy news/talk WPHT, Philadelphia is adding a new live and local evening program to its program schedule starring Walter Sterling. “Walter Sterling at Night” will air weeknights from 9:00 pm to 12:00 midnight beginning May 13. Audacy Philadelphia SVP and market manager David Yadgaroff states,im “Walter has demonstrated the importance of the late-night talk radio with his Sunday night nationally syndicated program and has welcomed his listeners, who he refers to as ‘friends on the radio,’ to unpack their day-to-day lives. He’s made strides at ‘Talk Radio 1210 WPHT’ for a decade, and we’re ecstatic to finally bring his entertaining brand to the Delaware Valley five nights a week.” Sterling, who as Walter Sabo operates the Sabo Media Partners consultancy, comments, “Late-night radio is golden media time for a live program. It’s a one-on-one stage for lighter conversations, serving as morning drive for late-shift doctors, nurses, bus drivers, hotel managers, security staff and more. Thank you, David Yadgaroff, Greg Stocker, Jeff Sottolano and the incredible programming and engineering teams at Audacy. Over the years, I’ve made strong connections with Talk Radio 1210 WPHT listeners and look forward to building them as I join weeknights!”

Industry News

Audacy Files Opposition to MRC’s Petition to Deny with the FCC

Late last month the conservative media watchdog group Media Research Center filed a Petition to Deny with the FCC regarding Audacy’s seeking a waiver of foreign ownership disclosure obligations in order to emerge from Chapter 11 reorganization. Last week, Audacy filed its opposition to the Petition to Deny with the FCC. In it Audacy argues that first, the petition is procedurally defective, but goes on to argue that even if it is considered an informal objection, it is defective because “the Commission hasim determined that granting a limited waiver deferring its foreign ownership review to facilitate a licensee’s prompt emergence from bankruptcy is consistent with the Communications Act.” Further, Audacy says, “According to the MRC, Audacy is attempting to employ an ‘entirely new’ and ‘vague and undefined’ special warrant process’ to delay the Commission review of Audacy’s proposed foreign ownership until ‘sometime down the road’ when the company ‘may choose’ to file a petition for declaratory ruling seeking such review. This specious claim not only mischaracterizes the company’s waiver request detailed in the Application, but completely ignores longstanding precedent establishing the Commission-approved special warrant process used in a number of prior transactions to allow licensees to emerge from bankruptcy promptly, while affording the Commission sufficient opportunity to review foreign ownership issues post-emergence.” Separately, FCC Chairwoman Jessica Rosenworcel responded to Congressman Nicolas Langworthy (R-NY) and Congressman Chip Roy (R-TX), who both wrote to her implying that the Commission is not going through “its normal, statutorily required process” and voiced concern over Soros Fund Management’s acquisition of Audacy debt. Langworthy wrote that Audacy being “owned by a deeply partisan individual [George Soros], could have a fundamental impact on the nature of local radio and potentially silence political viewpoints.” Rosenworcel’s response indicates she believes the Commission is handling the matter appropriately, saying, “The Bureau staff will review the record and decide if the transfer is in the public interest pursuant to Section 310(d) of the Communications Act.”

Industry News

Former WBZ-FM, Boston Personality Takes Over WZLX-FM Mornings

Rich Shertenlieb, one half of the former “Toucher and Rich” morning drive program heard on the oldim rock WBCN-FM and then on sports talk WBZ-FM, “98.5 The Sports Hub,” will be back on the Boston airwaves “soon.” Shertenlieb exited WBZ-FM last November after his professional relationship with partner Fred Toucher fell apart and Toucher re-upped with Beasley to continue hosting the “98.5 The Sports Hub” morning show. Now, iHeartMedia cuts ties with the classic rock WZLX-FM, Boston morning team of Pete McKenzie and Heather Ford and installs “The Rich Shertenlieb Show.”

Industry Views

Pending Business: The 40% Factor

By Steve Lapa
Lapcom Communications Corp
President

imThere is something about 40.

40% of Q1 2023 podcast advertisers did not return for Q1 2024, according to Magellan AI.

40% of small businesses failed within the first three years, according to the Bureau of Labor Statistics.

40% of all workers were prepared to quit their jobs two years ago, according to a McKinsey Study. 43% of email professional recipients open email on a mobile device, according to Statista.

44% of sellers quit the pursuit after the second call according to Scripted. Really? Almost half of the sellers reading this column give up after the second call? That statistic must be wrong.

Consider your typical sales day – prioritized, focused, clear goals established, with all seasonal and timely deadlines plugged in and ready for execution. Successful sellers put as much time and focus into planning and organization as they do into the sales process. So, why quit the process after the second attempt? There are only three reasons any experienced sellers would give up after the second attempt.

1. Poor targeting.

2. Unrealistic expectations.

3. A negative business condition requires a new approach.

Reason #3 is the answer to why I listed the 40% factor. Professional sellers and managers sometimes lose touch with the realities of local business conditions. Attrition has always been the enemy of local sales, yet managers and sellers rarely plan for it. Budgeting and analysis are easy paper exercises. Old fashioned ear-to-the-ground market “research” is equally important. Those who learn to balance the formal and the informal find themselves winning the battle of the 40% factor.

As we approach the second half of the year, with elections, seasonal sports, and major holidays ahead of us, time to sharpen our pencils and tweak the projections for the remainder of the year. And always remember your pencil should have an eraser.

Happy Selling!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Cliché Alert!

By Holland Cooke
Consultant

imRatings – and advertisers’ results – reward what listeners remember, what sticks-out, not clichés that blend-in. So, avoid blah-blah-blah such as…

“on tap for…”

Instead of “…and more sunshine on tap for Sunday,” say “…and more sunshine Sunday!” 

“The best _____ around” or “the best _____ in town.”

Commercial copy Styrofoam. “The best wings?” Say WHY, in a way that makes the listener salivate.

“conveniently located”

Zzzz… 

“weaponized”

The word itself has been weaponized. It’s talking-about-talking.

“spot-on”

Translation: What you expressed affirms my predisposition. Talk radio is more interesting, and habit-forming, when sparks fly. So, pique curiosity. Have your screener move callers who disagree to the head of the line.

im

“Too clever by half.”

Measured how? Not self-explanatory, this is distracting. And it always sounds condescending. 

“all-important”

As in “let’s check that all-important forecast,” often heard when weather is severe or changing quickly. Rookie stuff. If it’s important, get right to it.

“In this day and age…”

‘Makes you sound like an immigrant from the 20th Century, speaking with an accent. 

“THAT’S the $64,000 question.”

From a TV show in the 1950s, when $64K was big money. 

“shuttered.”

If something closed, say “closed.”  Listeners don’t say “shuttered” in conversation…which is where we want to end up.

“unmitigated gall”

“in any way, shape, or form”

And on THAT note…kidding…

“Period, full-stop.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Job Opportunity

Saga Looking to Fill Weather Director/News Reporter Role

Saga Communications’ Spencer Radio Group is looking to hire a full-time weather director and news reporter for KICD-AM; BIG Country 107.7; MORE 104.9 and PURE Oldies 98.3/98.5 in Spencer, Iowa.im They seek someone who understands small-market, local radio and is willing to be involved in the community. Knowledge of radio automation software, Adobe audition, WordPress, and general computer experience is preferred. SRG offers paid vacation and great benefits including – health, vision, dental and 401K. Send your resume and demo! No phone calls. No voicetrack inquiries. Saga Communications of Iowa, LLC is an EOE. Kevin Tlam, Operations Manager, Spencer Radio Group, P.O. Box 260, Spencer, Iowa 51301 ktlam@spencerradiogroup.com