AM/FM and Podcasts Honored for “Super Touchpoints” Effectiveness
The latest blog from Cumulus Media | Westwood One’s Audio Active Group reports on AM/FM and podcasts receiving the “Super Touchpoints” effectiveness honor from marketing effectiveness firm Effie. The blog post that at this year’s Cannes Advertising Festival, Effie examined 19 media and its study showed AM/FM radio and podcasts ranked fourth in achieving
sales effect within six months. Podcasts and AM/FM radio also performed strongly in long-term brand building with impressive brand effects beyond six months. The story notes that the Effie Awards are based on growth factors such as incremental revenue, profit, market share, new customers, loyalty, and price sensitivity. Brands that win Effie Awards drive impressive revenue, profit, and brand effects. The stronger the Effie performance, the greater the ROI and business results. The key takeaway is that “some media do well with short-term impact but have a harder time creating future demand (contesting, promotions, search, digital display). Other media are adept at brand building and creating future demand but have difficulty with short-term sales effect (creators/influencers, TV, PR, online video/CTV, and print). AM/FM radio and podcasts are unique in their ability to drive both short-term sales as well as long-term brand effects.” See the full blog post here.

director, I have submitted my notice. I’m grateful to Connoisseur Media, a fantastic company that, at the time, owned WFMD, and to Frank Mitchell, who hired me and trained me, for the opportunity to be part of this legendary station, and to my close friend and mentor, Bob Miller. My passion for radio is strong, and I look forward to returning to the airwaves as soon as my time at WFMD comes to an end. I love the radio industry. Who knows where this journey will take me next, but I hope it will still be in this area. You will hear me on the air again one day, because my radio career is NOT over. I still have a month here, and I am looking forward to finishing my time here. Primarily working with the fantastic team that I get to work with every day.”
market manager Steve Sinicropi says, “We are proud to launch UPSTATE RED and bring a new conservative voice to the Upstate region. ‘UPSTATE RED’ will be a premier destination for principled conversation, insightful news, and engaging talk with some of the biggest names in national talk radio, providing the most important news and information to the Upstate.” The programming lineup includes Premiere Networks’ Glenn Beck, Clay Travis & Buck Sexton, Sean Hannity, and Jesse Kelly, as well as Michael DelGiorno in mornings, Westwood One’s Rich Valdes in late nights and FOX News Radio’s Will Cain.
hosted the weekend edition of “All Things Considered” since May of 2023. He says, “I’m really excited and honored to step into this role. I’m mindful of just how important All Things Considered’s legacy is for listeners, and I also know just how much I’ve loved working with the show’s team these past two years on weekends. I can’t wait to bring listeners the news five days a week now. And at this moment where we are all focusing on strengthening the entire public media network and working together more closely than ever before, I’m proud that I started out as an ‘All Things Considered’ host at a NPR Member station, and now will be doing that job nationally.”
change; it’s the launch of a dynamic new digital platform delivering hard-hitting conservative news, thought provoking opinions, and exclusive investigative reports headlined by Jason Rantz. ‘Seattle Red’ will be the definitive home for conservative content, expanding our reach, sharpening our brand, and doubling down on our mission to challenge the status quo.” It adds, “At the heart of ‘Seattle Red’ is Jason Rantz, whose live and local content brings a distinctly Seattle perspective to issues that matter most.” KTTH program director Jason Antebi says, “Our new identity as Seattle Red introduces a thriving community and home for conservatives in the Pacific Northwest. We’re building a media platform that amplifies bold voices, breaks real news, and isn’t afraid to challenge the narrative.”
media users, and linear TV viewers. Ad-supported audio listeners are more likely to be Amazon Prime members, spend more, and were more aware of Amazon Prime Day 2025; 2) Ad-supported audio (AM/FM radio, music streaming, and podcasts) are ideal media platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners spend more online than TV viewers; 3) AM/FM radio makes your TV better – “20 gets you 50”: A 20% shift of a TV media budget to AM/FM radio generates a +50% increase in campaign reach. Nielsen Media Impact campaign optimizations reveal shifting media weight to AM/FM radio generates significantly more reach, especially among younger 18-49 demographics. AM/FM radio does an extraordinary job in increasing campaign reach among light TV viewers who will not see retailer TV ads; and 4) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase, and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising.
is a return to WABC. Red Apple owner John Catsimatidis says, “As Red Apple Media continues to enlarge its footprint in radio, we recognized a need for an engineering specialist with insights that will bolster our growth strategy as we identify properties for our expansion. Bert’s experience made him the perfect choice.” Goldman comments, “I’m eager to come home to 77WABC and join Red Apple Media as it enters its next growth phase. John has revived AM talk radio with big-name hosts and created renewed excitement for broadcast radio overall.”












































































































throughout the Patriots season. Andrews will also be featured on The Sports Hub Patriots Radio Network Pregame Show and will co-host a video podcast with Alex Barth. WBZ-FM program director Rick Radzik says, “David’s leadership and deep understanding of the game made him a standout on the field, and we’re excited to bring that same level of insight and authenticity to our listeners. He’s a natural fit for our lineup and the perfect voice to help break down the season from a player perspective.” Andrews comments, “I’ve enjoyed a great relationship with ‘The Sports Hub’ since coming to New England 10 years ago. I’m looking forward to providing my analysis and perspective across the station’s various platforms this season.”
Thursday (6/12) in New York City. The Distinguished Service Award was presented to WABC Radio in recognition of a century of broadcasting leadership and its continued role as a vital force in American media. During his acceptance speech, Catsimatidis stated, “92% of the American people believed what Walter Cronkite said, and I think news has to get back to that situation and that’s what we’re doing at WABC.” He added, “I am honored to accept the Distinguished Service Award on behalf of WABC Radio, Margo [Catsimatidis], Chad [Lopez], and the entire team. We are committed to common sense, presenting all sides of a story, and letting the listeners decide.”
earned a Peter Lisagor Award for their 2023 interview with the student editor of The Daily Northwestern. Williams also accepted the William Booth Award from The Salvation Army at their annual Chicago Civic Luncheon held May 8 at Navy Pier. The William Booth Award is one of the highest awards conferred upon an individual by The Salvation Army and honors people who show strong character and commitment to their community. Williams hosts a radiothon on WGN Radio every December for the organization. In addition to his on-air work, Williams also hosts “The Mincing Rascals” award-winning podcast featuring a roundtable discussion with Chicago journalists about top news stories released every Wednesday.
Right now, dozens of well-suited, over-priced, unpleasant lawyers are fighting in Hollywood over the title credit their client should receive on a movie, TV show, or book cover. Placement within the credit roll at the end of a show is a battleground of egos and legalities. Part of the process of securing proper credit is governed by multiple union rules negotiated by multiple unions and corporate dictates of corporate masters. (You don’t get to be CEO of Paramount by being a nice guy.)
is owned by Alexander Medecovich. According to a story in the Rockland News, Medecovich endured a personal family tragedy and preceded his eventual exit from the radio business. Currently, WRCR is simulcasting WABC, New York’s content.
and make more strategic decisions. PodcastOne director of podcast business Michal Ksepko says, “Flightpath gives us the clarity and efficiency we need as our business scales. From forecasting to cross-platform analysis, their tools are helping us operate smarter and drive stronger results for both our creators and brand partners.”
Jimmy Steal are presenting a free webinar for radio professionals around the globe titled, “Creating On-Air Megastars and Programming Legendary Radio Station.” The 45-minute webinar will be hosted by Benztown CEO Andreas Sannemann and P1 Media Group partner Ken Benson and will feature programming pro Jimmy Steal. 
by Brandon Contes for Awful Announcing, he writes that Bernstein was taken off of his regular afternoon show with co-host Marshall Harris after threatening to reveal the identities of a follower’s children as retaliation for that person accusing Bernstein of lying about releasing a fish that he had caught and posted a picture of. Bernstein write on social media, “I never respond to trolls, but questioning my sportsmanship and conservation awareness sets me off. Wanna fight? I’m a bad enemy. Want your kids involved?”
interest from radio stations nationwide. Radio is a great way to engage with the audience, and now that Red Apple Audio Networks is taking the show national, I can’t wait to connect with listeners in other markets.” Red Apple and 77WABC Radio president Chad Lopez states, “Radio clearly wants Anthony Cumia, as dozens of inquiries came in asking about syndication. We shifted into high gear and moved quickly. One of our advantages at Red Apple Media is that we can swiftly pivot to meet market demand.”
reductions to ensure a strong and resilient future for the business. We are streamlining resources to stay competitive in a rapidly evolving media landscape and to best position Audacy to continue serving listeners and advertisers with excellence.” The Desk is reporting a list of those affected by the cuts and in the spoken-word formats, those people include: WINS, New York sports director Marc Ernay; KNX, Los Angeles reporter Charles Feldman; WWL, New Orleans news staffer Mark Menard; KMOX, St. Louis digital content producer Wilson Truong; and others.
provides Townsquare with a five-year, $470 million senior secured term loan facility and a five-year, $20 million senior secured revolving credit facility. Townsquare used $453 million of net proceeds from the Senior Secured Credit Facility plus cash on hand to redeem the outstanding 6.875% senior secured notes due 2026. Both the term loan and the credit revolver mature on February 19 of 2030.
that Griffin Fossella worked for him on his 2013 NYC mayoral campaign. Responding to the issue, Morano tells SILive, “We all have personal relationships in this race. I’m proud to have the support of the Staten Island Republican Party… and I look forward to debating my opponent on the issues impacting South Shore residents. John [Catsimatidis] is a good friend and has given me the opportunity of a lifetime to do a nationally syndicated radio show. I’ll always be grateful to him for every opportunity he’s given me.” Catsimatidis says of Morano, “He’s a good broadcaster and he always has a job at WABC.”
Catsimatidis says, “With the addition of The StoneZONE, radio audiences will have Roger’s perspective on news of the day in real-time. Our world is moving quicker than ever before, and listeners want to hear Roger’s insider’s understanding of what’s really going on in politics.” Following each evening’s broadcast, a video version of that StoneZONE will soon be exclusively available on Stone’s StoneZONE Rumble channel. This new show is in addition to the syndicated Sunday “Roger Stone Show” that also airs on WABC.
The New York Festivals Lifetime Achievement Award, launched in 2011, honors prominent industry leaders, innovators, and driving forces in the broadcast world whose groundbreaking accomplishments have advanced their field and left a lasting impact on the industry. The award recipient will be celebrated at the annual Storytellers Gala virtual event, which will recognize TV & Film Awards and Radio Awards trophy winners in May 2025. “I am deeply honored to receive the Lifetime Achievement Award from the New York Television and Film Awards,” said Visser, “and I love that it will be presented at the Storytellers Gala. The heart of any sports journalist is dedicated to telling stories. I’m grateful to CBS for giving me this opportunity for more than 30 years, and I salute the men and women who have won this honor before me.” A nine-time Hall of Fame inductee, Lesley Visser has a long list of “firsts” to her credit. She was the first woman inducted into the Pro Football Hall of Fame, the first to win the Lifetime Achievement Sports Emmy, and the first recipient of the Vin Scully Award for Excellence in Broadcasting. Lesley’s memoir, Sometimes You Have to Cross When It Says Don’t Walk, reflects her impressive journey of breaking barriers and has been optioned for both TV and film. The annual TV & Film Awards Storytellers Gala, featuring winners and industry executives from around the globe, will be streamed in May 2025. View the 
Since then, he has solidified his position as a major radio host with notable audience share growth on flagship 77WABC in New York (41% year-over-year) and impressive weekly TSL of 1 hour and 15 minutes*. “I am looking forward to connecting every day with listeners in markets all across the U.S.,” Golden tells TALKERS. “During The Rush Hour, we take a look at events that occurred during the day, but we also take a break and have a little fun, too.” “James has attracted a loyal audience that continues to grow,” stated John Catsimatidis, owner of Red Apple Media, Red Apple Audio Networks, and 77WABC Radio. “Many of his listeners remember him from the Rush Limbaugh days, but the audience growth he is experiencing is solely on his own talent. His insights on politics, combined with his love for talk radio, has made him a phenomenal success.” In addition to “The Rush Hour,” Golden hosts a three-hour syndicated Saturday morning program, “The James Golden Show,” which launched into syndication last June. The show has amassed more than 30 affiliates, including five in the Top 50 DMAs. Both programs originate from the Red Apple Audio Networks flagship station, 77WABC Radio in New York. For information on any of Red Apple Audio Networks’ syndicated shows, stations may visit
African Americans across U.S. history and society. Red Apple Audio Networks air personalities Dominic Carter and James Golden, a.k.a Bo Snerdley anchor the stories about notable black figures from activists and civil rights pioneers to entertainers, politicians, scientists, and athletes who broke through racial barriers including: Harriet Tubman, Sojourner Truth, Martin Luther King Jr,Malcom X, Rosa Parks, Louis Armstrong, Sidney Portier, Muddy Waters, Thurgood Marshall, Jackie Robinson,Kobe Bryant, Clifton Wharton, and more. The RAAN Black History Month Vignettes are available to radio stations for download upon request by contacting the network