Cumulus/Westwood One Blog: How AM/FM Radio Delivers Results for Retailers this Holiday Season
The celebration of Thanksgiving and Black Friday this week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention. This week’s Cumulus Media | Westwood One Audio Active Group® blog examines how AM/FM radio can deliver results for retailers this holiday season. Insights include:
• AM/FM radio advertising drives retail results:AM/FM radio reaches 77% of adults 18+ during Thanksgiving week and 78% during Christmas week
• AM/FM radio reaches consumers on the path to purchase:AM/FM radio has an 86% ad-supported in-car share of audio
• AM/FM radio drives store traffic:AM/FM radio boosted store traffic for home improvement, quick service restaurants, beauty retailers, and car dealers all saw store traffic lift
• AM/FM radio delivers digital impact for e-commerce retailers:AM/FM radio increases site traffic and has strong conversion from awareness to sales
• AM/FM radio has a proven track record for retail:AM/FM radio generates $16 of retail sales for every $1 of radio advertising.
Check out today’s blog post by clicking here..
RNC Chair Michael Whatley Credits WBT Listeners with Delivering NC to Trump. WBT, Charlotte afternoon drive star Brett Winterble was joined by Republican National Committee chairman, Michael Whatley, yesterday (11/25) to talk about the GOP’s election victories. During the conversation in which Whatley discussed the election’s immediate impact on issues ranging from wars in the Middle East and Central Europe to immigration and the economy, Whatley credited Radio One’s WBT listeners with helping secure the victory for Donald Trump in North Carolina. Winterble is a rising star in the talk radio industry currently ranked at # 41 on the 2024 TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America. To listen to the conversation between Winterble and Whatley please 
The Performance Racing Network (PRN) Taps Brad Gillie to Assume Role of Lead Anchor Alongside Mark Garrow beginning with the 2025 NASCAR season. Gillie will be replacing longtime lead anchor Doug Rice who has retired after a distinguished 36-year career left a void few could fill. “The obvious choice to succeed me is Brad Gillie,” Rice tells TALKERS. “He has been an integral part of our broadcast team for decades. He is an excellent broadcaster that our fans trust and are very familiar with, which I know will make this a smooth transition.” Gillie has spent more than two decades working in motorsports. His career started in 1998 at Texas Motor Speedway where he spent 16 years in a variety of positions. In 2006, Gillie began broadcasting live NASCAR events with PRN, where he could be heard in any broadcast position. “I am truly grateful to PRN and Speedway Motor Sports for the opportunity to continue building on a long legacy of exceptional broadcasts,” said Gillie. “It is an honor to move up to the anchor chair and, along with our great team, deliver the excitement of NASCAR to our listeners and affiliate stations. I also want to thank Doug Rice for his friendship and mentorship. His values and commitment to excellence have made PRN an elite network recognized throughout the motorsports and radio industries.”
FOLLOW UP TO YESTERDAY’S STORY: 77WABC, New York Partners with AARP NY, Gristedes and D’Agostinos Supermarkets, and Catholic Charities for Annual 10,000-Turkey Giveaway During Holiday Season. WABC Radio continues its self-stated “commitment to the community” with its annual 10,000-Turkey Giveaway, in collaboration with AARP New York, Gristedes and D’Agostinos Supermarkets, and Catholic Charities of the Archdiocese of New York. The first 5,000 turkeys will be handed out before Thanksgiving, and the remaining 5,000 will be distributed before Christmas and the Holiday Season. The annual Turkey Giveaway kicked off at 10:00 am yesterday morning (11/25) when turkeys were handed out by John and Margo Catsimatidis, Curtis Sliwa, Sid Rosenberg, and other WABC Radio and New York celebrities from the 77WABC Trolley at St. Malachy’s Roman Catholic Church on W. 49th St. in New York City. “WABC Radio is an emergency broadcast station, a responsibility that extends to helping people in the greater New York City community year-round,” said John Catsimatidis, owner of Red Apple Media, 77WABC, and Gristedes and D’Agostinos Supermarkets. “Working with AARP New York and The Catholic Charities of the Archdiocese of New York, we are bringing much-needed help, and hopefully joy, to those in our community who are in need and deserve happiness and a good meal for the Holiday Season.” Pictured above, John and Margo Catsimatidis participating in the holiday initiative.
Affiliates of Westwood One’s “Ben Shapiro Show” received a letter from company SVP affiliate sales Stuart Greenblatt on Friday (11/18) notifying them that “Westwood One is ceasing distribution of the Ben Shapiro Show. The final episode will air on Tuesday, December 31, 2024.” Beginning as a major conservative media podcast produced and distributed by The Daily Wire (co-founded by Shapiro and Jeremy Boreing), its reach greatly expanded when Westwood One picked up the program for radio syndication. In January 2019, Westwood One expanded Shapiro’s one-hour podcast-to-radio program, adding a nationally syndicated two-hour live radio show, for three hours of Ben Shapiro programming daily. According to Westwood One, The Ben Shapiro Show was being carried by more than 200 stations, including in nine of the top 10 markets. TALKERS ranks Ben Shapiro at #16 on its “Heavy Hundred” list of The 100 Most Important Radio Talk Show Hosts in America. This plan not to renew the distribution deal between Westwood One and The Daily Wire also includes programs hosted by Michael Knowles and Matt Walsh. No further information is available at press time.
KIRO Newsradio is announcing the upcoming retirement of one of Seattle’s most influential and trusted broadcasters, Dave Ross. After 47 years with the station, Dave will step down on December 19, leaving a legacy that has deeply impacted both KIRO Newsradio and the Seattle community. In addition to Dave’s retirement, Colleen O’Brien, who has been a key voice on “Seattle’s Morning News” alongside Dave for many years, will also be stepping away from her role. Colleen’s last day on air will also be Friday, December 19th. Colleen has been an integral part of the morning show, providing sharp insights and a compassionate presence to Seattle listeners.
Dave has not only been a trusted voice in Seattle but a powerful example of journalistic excellence,” said Tanya Vea, president/CEO of Bonneville International. “For nearly five decades, his dedication to truth and commitment to the Seattle community have left a lasting impact on KIRO Newsradio and beyond. We are deeply grateful for his service and the legacy he leaves behind.” “Dave’s curiosity and talent for making complex topics accessible is truly unique,” Bryan Buckalew, KIRO Newsradio director of news and talk programming said. “While his daily presence will be greatly missed, we honor his extraordinary career and the lasting legacy he has created at KIRO Newsradio.” Dave joined KIRO Newsradio in 1978 as a news reporter and anchor, quickly becoming a trusted voice for listeners across the Pacific Northwest. Known for his thoughtful commentary and balanced perspective, he has encouraged listeners to think critically about important issues for nearly half a century.
Audacy Minneapolis’ 830 WCCO raised over $348,000 to provide meals and care for those in need for Union Gospel Mission Twin Cities during the 22nd annual “Hunger Mission Radiothon.” This brings the total amount raised to $4.6 million since the radiothon’s inception in 2003. Union Gospel Mission Twin Cities helps people rebuild their lives and aims to break the cycle of poverty. “We are deeply grateful to our fans who always show such tremendous generosity,” said Brad Lane, brand manager of WCCO. “This outpouring of support will continue helping UGMTC do the tremendous and necessary work they are engaged in every day here in the Twin Cities. It also demonstrates the power and relevance of this legacy station in the community!” “Our partnership with WCCO for the Hunger Mission Radiothon 2024 reflects the heart of our mission at Union Gospel Mission Twin Cities – coming together as a community to extend hope and transform lives,” says Pam Stegora Axberg, CEO, Union Gospel Mission Twin Cities. “We are deeply grateful for WCCO’s unwavering support in amplifying the stories of resilience and redemption that inspire us all to make a difference and bring the community together to give.” 830 WCCO’s 22nd annual “Hunger Mission Radiothon” was broadcast live (11/19) from 6:00 am to 6:00 pm inside the Mall of America Huntington Bank Rotunda.
Duffy is married to Rachel Campos-Duffy, who co-hosts “FOX & Friends Weekend” alongside – until last week – Pete Hegseth. FOX put out the following statement per Duffy’s departure: “Sean Duffy provided valuable insights and analysis in co-hosting the FOX Business Network program, ‘The Bottom Line.’ As Duffy departs FOX News Media effective today (11/18), we wish him the best of luck in his return to Washington. Moving forward, ‘The Bottom Line‘ will continue with Dagen McDowell joined by rotating co-hosts.”
Raising Awareness All Year Long. Nationally syndicated, Nevada-based TALKERS Heavy Hundred personality Dr. Daliah Wachs (pictured) never stops teaching and promoting health causes that lead to everything from prevention awareness to blood drives. 
She tells TALKERS, “Where breast cancer awareness happens every October but education around this common disease needs to continue year-round. Mammograms save lives and I’m grateful to Steinberg Diagnostic Medical Imaging for helping make my mammogram and ultrasound testing easy and painless.” The Steinberg facility has been serving South Las Vegas outpatients for more than 30 years.
By Andy Gladding, Ed.D.
Audacy’s WFAN 101.9 FM / 660 AM announces Emmy Award-winning broadcaster Dave Sims as the new lead play-by-play announcer of its flagship broadcasts of the New York Yankees. Sims replaces recently retired broadcasting legend John Sterling, who held the position from 1989 until his retirement this past season. Dave Sims will join Suzyn Waldman to form the franchise’s new radio broadcast team. “The radio voice of the Yankees is a storied position in the history of baseball,” said Chris Oliviero, Audacy New York Market president. “From [Mel] Allen and [Red] Barber to [Phil] Rizzuto to Sterling, the names are synonymous with the pinstripes. Dave Sims is a worthy successor to that lineage. We are honored to have Dave join the incomparable Suzyn Waldman in the booth in the Bronx.” “It’s great to be home,” said Sims. “What an honor to be part of the iconic Yankees franchise. New York is where it all started for me, and I can’t wait for Opening Day and to work with my good friend Suzyn!” Sims is a Ford Frick Award Baseball Hall of Fame nominee and Emmy Award-winning broadcaster and has spent the last 18 seasons as the lead TV play-by-play voice of MLB’s Seattle Mariners. Sims previously hosted talk shows at WNBC-AM, WFAN-AM and the Madison Square Garden Television Network in New York and also spent time at WCBS-TV and the New York Daily News. Beyond baseball, Sims has covered the NFL for Westwood One and college basketball for ESPN. He also launched the “Hey Now! Podcast” with his two sons in July 2024. WFAN has served as the flagship station of the Yankees since 2014. From 2002 to 2014, games were heard on Audacy’s WCBS 880 (WCBS-AM). Games can be heard on WFAN and streamed via the free Audacy app and website within the team’s geographic region.
number of retailers shopped, retailers shopped most often, brand perceptions, and advertising recall have recovered; 2) Brand equity and shopping patterns for the top two performers (AutoZone and O’Reilly Auto Parts) are stable to up. The second-tier players are slightly off; 3) AM/FM radio and podcasts are the ideal platforms to advertise auto aftermarket. TV underperforms with category usage and brand equity: Heavy AM/FM radio and podcast listeners visit more retailers in the category, make more shopping trips, and spend far more than the average. Two key consumer segments, do-it-yourselfers and ultra-heavy shoppers are more likely to be heavy AM/FM radio listeners. TV viewers are weak category users. 
This presidential election cycle provided a number of insights, revelations, and takeaway lessons for news/talk radio. And by using the term “news/talk radio” I mean all spoken word platforms on the AM/FM dial including commercial, public, educational, and ethnic outlets that provide news, politics, and commentary. They are all RADIO.
The Broadcasters Foundation of America has launched its annual Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal contributions to the Guardian Fund and corporate contributions to the Angel Initiative. The Broadcasters Foundation, a 501c3 charity, is the only charity devoted exclusively to helping colleagues who are in dire need of monthly or emergency financial assistance due to life-altering illness or a disaster. “We are devoted exclusively to providing aid to colleagues in broadcasting who are suffering from extreme illness, or hardship from a devastating disaster,” stated Tim McCarthy, president of the Broadcasters Foundation. “We also take care of colleagues who have retired. Grants are supported solely by contributions from individuals and companies within our industry and offer a ‘hand-up’ to our colleagues during trying times. We’re asking everyone in broadcasting to please consider including the Broadcasters Foundation in your 2024 charitable giving.” Over the past 20 years, the Broadcasters Foundation has distributed over $15 million in aid to colleagues nationwide, across all states and territories, who need it most. “Requests for aid continue to grow exponentially as more of our peers and their families are affected by severe illness or disasters, such as the recent flurry of destructive hurricanes,” explained Scott Herman, chairman of the Broadcasters Foundation. “Whether it’s a monthly grant or one-time aid in response to an emergency, the Broadcasters Foundation is often a refuge and beacon of hope for colleagues whose lives have been upended by unforeseen and tragic circumstances. Please consider a donation. Donations go directly to helping our colleagues who are in desperate need.” For more information about the Broadcasters Foundation, including how to apply for aid or make a donation, visit 
moment.” Striegle tells TALKERS, “There are so many amazing memories. For me, what I will miss most are the people. Everywhere we go, we meet wonderful people, great race fans that tell us, ‘We have been listening to MRN for years…’ they always want to thank us for what we do. Without the fans, there would be no need for the Motor Racing Network.” “Throughout his time with the network Jeff has lent his talents to a number of positions around the racetrack before finding his way to the broadcast booth in 2013,” said MRN president Chris Schwartz. “His broadcast career began like so many others by working the public address booth providing the soundtrack for thousands of fans at his local racetrack, in Jeff’s case Berlin Raceway in Marne, Michigan. He has been involved with calling some of the sport’s most iconic moments, and it is fitting that the checkered flag will fall on his broadcast career by calling the final laps of another NASCAR Cup Series Championship.” Motor Racing Network will have flag to flag coverage of the NASCAR Cup Series Championship Race Sunday, November 10th beginning at 2pm ET. The NASCAR Cup Series Championship Race will be carried LIVE on approximately 300 radio station partners across the United States, the NASCAR mobile app, and at MRN.com. For affiliation in your area, contact Bob Quick, director, radio partnerships & traffic at Motor Racing Network by email at 
The Influencer Network leverages the growing impact of HRN’s syndicated personalities on their radio listeners and social media followers. “Radio personalities are the original influencers” says Clark Logan, President of HRN. “Fernando Fiore (a.k.a. Mr. Soccer), Ana Maria Canseco, Riva, (Los 40 USA) and DJ Xtreme are great talents. Their audiences on air and online identify with them while listening to their shows and reading the social posts in a lean-forward fashion. Brands can use association with these influencers to increase awareness and favorability of their brands with consumers.” For more information on the HRN Hispanic Radio Network, contact Clark Logan at 
KUT/KUTX, Austin GM Debbie Hiott has been elected to the NPR Board of Directors by NPR member station peers from across the country. Her term began yesterday (11/4) and runs through 2027. “It felt important to have a seat at the table at a critical time for NPR as it determines how to address challenging audience and underwriting trends, and how it will handle relationships with member stations,” said Hiott. 
“NPR’s health is our health, and vice versa. It’s important that the member stations and NPR work together on solutions to our audience and revenue challenges. I’m hoping I can help contribute to those solutions.”
Audacy names Jonathan Peterlin (pictured above right) as afternoon show co-host on 92.3 The Fan (WKRK-FM) in Cleveland. Peterlin will join co-host Nick Wilson (above left) and be heard weekdays from 2:00 to 7:00 pm ET. Peterlin had previously served as the station’s evening host since 2022. “We believe Jonathan’s addition and presence on the show will bring a unique passion and energy to afternoon drive,” said Keith Britton, the station’s brand manager. “He has shown both the ability and readiness for this move and we are full speed ahead in our commitment to providing our listeners with the most engaging sports talk and entertainment on a daily basis.” “92.3 The Fan and its listeners have been with me through every major chapter of my life, and this station has been a constant presence in my world,” said Peterlin. “Afternoon drive in Cleveland is the pinnacle of what I’ve always aspired to, and I truly couldn’t imagine a better person to share this journey with than my good friend, Nick Wilson. I’m extremely thankful for the chance to continue this journey with the listeners and the team at 92.3 The Fan.”
As the Company continues its re-imagination, Borelli will lead Audacy’s audio research and insights practice, closely supporting its forward growth agenda and client enablement strategies. He will report to Paul Suchman, chief marketing officer, and work closely with Audacy’s leadership team across revenue, digital and programming. Suchman tells TALKERS, “Ray’s research experience across channels and media, coupled with his unique ability to turn data into powerful narratives, will make him an excellent addition to the team as we execute our forward strategy,” adding, “With tenure spanning some of the most influential media companies, his expertise in driving meaningful outcomes for clients will be a strong asset as Audacy continues to elevate our value to the advertising community.” “I am thrilled to be joining Audacy at such an exciting time for the audio industry,” said Borelli. “Audacy’s portfolio of brands and research platform is best in class, and I look forward to working closely with our team and advertising partners to help fuel exponential growth for the business.” Borelli previously served as VP of ad sales research at Warner Bros. Discovery, directing the go-to-market sales narrative for WBD’s portfolio. He also previously served as SVP for CNBC, leading the company’s research and scheduling teams and helping build the brand’s market-leading digital business. His research and leadership experience was also built on tenures at the National Basketball Association and FOX Sports.
Cumulus Media, which describes itself as a top “audio-first” media company, and TuneIn, self-proclaimed world’s leader in “live audio,” today (10/29) announced that they have renewed and expanded their existing content partnership. Under the terms of the deal, TuneIn will continue to make Cumulus Media’s local sports, news, talk and entertainment programming available to its 75 million monthly global listeners. The extended agreement also includes a new, non-exclusive sales and supply partnership to optimize digital audio advertising monetization for Cumulus’ diverse radio stations. Cumulus owns and operates 400 radio stations across 84 markets with an extensive collection of nationally syndicated sports, news, talk and entertainment programming.
“When iHeartMedia New York partnered with the New York Road Runners (NYRR) to produce this inaugural radio broadcast of the marathon, it was a no-brainer to put Len at the helm of the broadcast,” said Tom Cuddy, program director for 710 WOR. “His association with New York sports, during his more than 50-year television career, and his ‘second life’ as co-host of the WOR morning show since 2015, ensure that Len will make this a can’t-miss broadcast.” “I’m honored to be hosting WOR’s maiden voyage with the TCS New York City Marathon,” said Berman. “I’ve hosted TV coverage of the event many times and it’s consistently one of the best days of the year in the city. We look forward to conveying that same message to our listeners.”
“I have been blessed to call WGN Radio home for the past three decades,” Manfredini tells TALKERS. “But in the end, it’s all about our listeners. I’m excited to continue to help them better understand how their homes work, show them they can have fun, and, of course, remind them to never hold a nail for someone else.” The Chicagoland native will be celebrating his 30th anniversary on WGN Radio in 2025. Mr. Manfredini first appeared on the station as a guest on the Bob Collins Show in 1995 following a letter writing campaign to pitch a call-in home improvement show on WGN.
“We are delighted that Lou will be with us for his 30th year and beyond,” said WGN Radio VP/GM Mary Sandberg Boyle. “In the nearly 30 years since first appearing on WGN Radio, Lou’s presence across the media world has evolved considerably. Yet, what truly sets him apart is his natural gift of connecting to and interacting with our listeners in the special way that only radio does. Making those listener ‘connections’ has historically been – and will continue to be – the very fabric of WGN 720.” Manfredini can also be heard on weekday segments with John Williams (Mondays), Lisa Dent (Thursdays) and Bob Sirott (Fridays). 
It will be carried by LibertyNewsRadio.com or video stream at TheBigMigShow on Rumble. For additional information or press inquiries, please contact Sam Bushman at 801-756-9133 or LibertyRoundTable@gmail.com.
One day last winter, Alison Stewart, the host of “All of It” on public station WNYC, New York was alarmed to find herself speaking gibberish. 
Music Group Gunhill Road Putting Final Touches on Talk Radio Anthem. Gunhill Road, the perennial pop music ensemble that has attracted hundreds of thousands of worldwide followers with its growing repertoire of issue-oriented songs and music videos, is currently in post-production with an anthem celebrating talk radio. Titled “Don’t Stop Talkin’” – the song is an uplifting and infectiously catchy tune about the vital role talk radio plays in serving the cause of American freedom of speech. With lines that include “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!” the original composition co-written by band members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison encourages talk radio practitioners to keep up the good work and great service they provide the nation.TALKERS Heavy Hundred syndicated host Dr. Daliah Wachs pictured above bopping to the music in a scene from the forthcoming video “Don’t Stop Talkin'” by Gunhill Road.
this year’s Benztown 50 is the presentation of the voiceover industry’s highest honor, the Chris Corley Lifetime Achievement Award, to Ann DeWig. Benztown president Dave “Chachi” Denes says, “We are thrilled to recognize the top 50 VO artists in the U.S. and Canada for 2024, along with the peer-voted ‘Best of Format’ honorees and the great Ann DeWig, recipient of the Chris Corley Lifetime Achievement Award. These individuals represent the pinnacle of audio branding and are synonymous with many major brands in our industry. Fifteen years ago, when we began working with VO talent, I never imagined we would collaborate with the best in North America. I am incredibly grateful for their support; without it, Benztown would not be where it is today. As we celebrate these honorees, we also honor all world-class VO talent and the emerging voices that shape the future of the industry.” 
As a media creator, incorporating copyrighted material, such as video clips or actualities, into your content can enhance your message. But when using someone else’s work, you need to consider fair use, a legal principle that permits limited use of copyrighted material under certain conditions – without needing permission from the copyright holder. Understanding when and how you can safely use this material is critical to avoiding costly liability – whether it’s a copyright strike or complicated copyright litigation.
The research notes millennials (ages 27-42) are the most concerned at 83%. The survey finds people are feeling the effects of the higher costs of goods and services, and they remain concerned about inflation. In addition, 37% said their finances are in worse shape than four years ago. Thirty-four percent said their finances are about the same, while only 29% said they’re better off than they were four years ago. The research indicates more than half (52%) of Americans believe the U.S. presidency has a major impact on their personal finances. “We encourage every American to go out and vote,” said Dave Ramsey, personal finance expert and host of “The Ramsey Show.” “But remember, what goes on in your house is a whole lot more important than who’s in the White House. The research shows that less than half of Americans believe a written household budget is the way to win with money. That has to change, or nothing will.”
Starnes Media Group is hosting a live, six-hour Election Night special for radio stations across the nation.