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Yesterday’s (4/17) Top News/Talk Media Stories
Former President Donald Trump’s hush money/election tampering trial; U.S. response to Iran-Israel tensions; Ukraine-Israel aid debate; inflation/economy concerns; House Speaker Mike Johnson’s political struggles; the migrant crisis; and Boeing under pressure were some of the most-talked-about stories in news/talk media yesterday (4/17) according to the research of TALKERS magazine.
March 2024 PPM Ratings Takeaways – Part Three
March 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.
NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are February 2024 – March 2024 (6+).
PORTLAND
News/Talk
KXL 6.9 – 6.5, #2 – #2
KEX 1.5 – 1.8, #21 – #20
KUFO .8 – .8, #24 – #23
KPAM .1 – .2, #34 – #32
News
None
Sports Talk
KFXX 1.6 – 1.5, #20 – #21
KXTG 1.2 – 1.5, #22 – #21
KPOJ .6 – .5, #26 – #26 (Trailblazers)
KMTT .1 – .2, #34 – #32
KFXX Stream DNA – .1, DNA – #36
Public Radio News/Talk
KOPB 5.1 – 5.8, #4 – #3
KOPB Stream 1.0 – .7, #23 – #25
CHARLOTTE
News/Talk
WBT-AM/FM 4.6– 4.0, #8 – #8
News
WRFX-HD2 DNA – DNA, DNA – DNA
Sports Talk
WFNZ-FM 3.4 – 3.9, #14 – #9 (Hornets)
WSOC-HD3 DNA – DNA, DNA – DNA
Public Radio News/Talk
WFAE 4.9 – 4.4, #6 – #6
WNSC .8 – .8, #18 – #20
WFAE-HD3 DNA – DNA, DNA – DNA
SAN ANTONIO
News/Talk
WOAI 2.7– 2.6, #14 – #14 (Spurs)
KTSA 2.3 – 1.9, #16 – #17
News
None
Sports Talk
KTFM .9 – .8, #25 – #24
KTKR .5 – .5, #30 – #29
KZDC .3 – .4, #33 – #32
Public Radio News/Talk
KSTX 2.3 – 2.7, #16 – #13
SACRAMENTO
News/Talk
KFBK-AM 7.3 – 6.5 #3 – #4
KSTE-AM 2.9 – 2.5, #12 – #16
News
None
Sports Talk
KHTK 1.4 – 1.7, #18 – #18 (Kings)
KIFM .9 – .9, #23 – #21
KIFM Stream DNA – DNA, DNA – DNA
Public Radio News/Talk
KXJZ 2.8 – 2.8, #13 – #13
KQEI .3 – .3, #27 – #22
KQED .1 – .1, #29 – #29
KUOP DNA – DNA, DNA – DNA
PITTSBURGH
News/Talk
KDKA-AM 4.5 – 3.8, #9 – #10
KDKA-AM Stream .3 – .2, #23 – #25
News
None
Sports Talk
KDKA-FM 7.6 – 8.4, #3 – #2
KDKA-FM Stream .6 – .4, #19 – #21
WBGG DNA – .1, DNA – #26
Public Radio News/Talk
WESA 5.2 – 5.2, #8 – #8
Note: Sports/talk KDKA-FM’s +.8 (7.6 – 8.4) represents Pittsburgh’s largest (6+) February 2024 – March 2024 increase.
SALT LAKE CITY
News/Talk
KSL-AM/FM 6.4 – 6.7, #3 – #2
KNRS-AM/FM 3.1 – 2.6, #13 – #17
KKAT DNA – DNA, DNA – DNA
News
None
Sports Talk
KALL .8 – .9, #23 – #23
KZNS-FM .7 – .5, #24 – #24 (Utah Jazz)
KZNS-AM .1 – .3, #28 – #26 (Utah Jazz)
KZNS-AM Stream .1 – DNA, #28 – DNA (Utah Jazz)
KZNS-FM Stream DNA – DNA, DNA – DNA (Utah Jazz)
KOVO DNA – DNA, DNA – DNA
Public Radio News/Talk
KUER 2.8 – 3.4, #15 – #13
KBYU-HD2 Stream .3 – .1, #27 – #27
KUMT DNA – .1, DNA – #27
LAS VEGAS
News/Talk
KMXB-HD3 .9 – 1.1, #26 – #26
KXNT .6 – .5, #29 – #30
KMZQ DNA – .1, DNA – #37
KXNT Stream .1 – DNA, #36 – DNA
News
None
Sports Talk
KKGK .3 – .6, #32 – #28 (Golden Knights)
KWWN .6 – .4, #29 – #32
KRLV .2 – .2, #34 – #33
KENO DNA – .1, DNA – #37
Public Radio News/Talk
KNPR 1.6 – 1.7, #22 – #22
ORLANDO
News/Talk
WTKS 5.0 – 5.9, #7 – #5
WDBO 3.1 – 3.5, #13 – #12
WFLF .8 – .7, #19 – #19
WFYY-HD3 .3 – DNA, #24 – DNA
News
None
Sports Talk
WYGM .8 – .8, #19 – #18 (Magic)
WOCL-HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
WMFE 2.4 – 1.7, #14 – #15
CINCINNATI
News/Talk
WLW 10.2 – 11.3, #2 – #1
WKRC 6.1 – 6.0, #5 – #5
News
None
Sports Talk
WCKY 1.1 – 1.0, #19 – #19
WSAI .6 – .6, #21 – #21
Public Radio News/Talk
WVXU 3.1 – 3.2, #10 – #10
Note: In addition to advancing to #1, news/talk WLW’s +1.1 (10.2 – 11.3) represents Cincinnati’s largest (6+) February 2024 – March 2024 increase.
CLEVELAND
News/Talk
WTAM 5.8 – 5.4, #9 – #9 (Cavaliers)
News
WMMS-HD2 DNA – .1, DNA – #23
Sports Talk
WKRK 3.7 – 4.3, #11 – #10
WKRK Stream .4 – .4, #21 – #21
WARF .2 – .2, #22 – #22
Public Radio News/Talk
WKSU 6.4 – 7.2, #6 – #5
WKSU-HD4 DNA – DNA, DNA – DNA
KANSAS CITY
News/Talk
KMBZ-FM 4.4 – 5.3, #6 – #4
KCMO-AM 2.3 – 2.0, #14 – #16
KMBZ-AM 1.8 – 1.4, #17 – #18
KMBZ-FM Stream .8 – 1.0, #22 – #22
KCMO-AM Stream DNA – DNA, DNA – DNA
KMBZ-FM HD2 DNA – DNA, DNA – DNA
News
None
Sports Talk
KCSP 3.0 – 1.8, #12 – #17
KCSP Stream .3 – .1, #25 – #29
KWOD .1 – .1, #28 – #29
Public Radio News/Talk
KCUR 2.9 – 2.9, #13 – #12
KANU-HD2 DNA – DNA, DNA – DNA
Notes: News/talk KMBZ-FM’s +.9 (4.4 – 5.3) represents Kansas City’s biggest (6+) February 2024 – March 2024 increase.
Conversely, sports/talk KCSP’s -1.2 (3.0 – 1.8) is the market’s largest (6+) February 2024 – March 2024 decrease.
COLUMBUS
News/Talk
WTVN 5.3 – 5.2, #7 – #8
News
WYTS DNA – DNA, DNA – DNA
Sports Talk
WBNS-FM 7.2 – 8.6, #2 – #2 (Blue Jackets)
WBNS-AM .3 – .4, #21 #20 (Blue Jackets)
WMNI .1 – .3, #22 – #22
WBNS-FM HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
WOSU 5.6 – 5.9, #6 – #6
Note: Sports/talk WBNS-FM’s +1.4 (7.2 – 8.6) represents Columbus’ largest (6+) February 2024 – March 2024 increase.
Up next: March 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
Sabo Sez: Tap into The Book of Secrets
By Walter Sabo
Consultant, Sabo Media Partners
A.K.A. Walter M. Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network
Growing a brand is a memory game. Which message will a target consumer value, remember it and take it to the cash register? The answer is not complicated but it is complex.
A great amount of energy and brain power goes into brand names, logo design, show topics but very little study is made of how often a company should deliver information to their target. The answer to the question of “how often” is critical to landing marks in the Nielsen diary, seeking for your station online or in-car. Effective frequency is essential to everyone’s success!
“When you’re sick of the song, that’s when the listener is just hearing it…” is about all the science any of us have been tutored in on the subject of effective frequency.
Frequency of message has, in fact, been studied for over 100 years and the answers are astonishing! The most important, useful frequency of message studies are in the book, Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness.
I bought the book in 1981 to find answers to how much external advertising does a station need to win (remember?)… how often to rotate a song promo or topic? The answers are not found in myth and legends but in hard studies conducted by companies such as Lever Brothers and Procter & Gamble.
The book was assembled by the Association of National Advertisers. It is a collection of landmark major studies on how memory is Impacted by the frequency of message exposure. Expertise on the workings of memory is obviously the most important knowledge in a Nielsen diary market and vital to growth in metered markets if a station has been starved of a promotion budget. This book was edited by the head of research for Lever Brothers, Michael J. Naples.
The next three Sabo Sez columns will highlight more actionable data from the book. For example, the studies in the book offer hard data about on how many spots your listener can tolerate, how often to state and restate the topic, phone number, your name and more. This book has, by far, offered my work the most powerful guidance of any source.
Here are a few facts you might be able to put to use right now:
1. The first and last spot in a cluster enjoys the greatest recall. Promos work equally well in either position. Spots placed first and last should be charged more.
2. Moving money out of a TV campaign and putting it into a radio campaign will neither diminish nor improve response. BUT holding the money in a TV campaign and adding money for a radio campaign will improve response.
3. Stunning: For many product categories, daypart significantly impacts the likelihood of conversion to sales. Food product commercials, according to an Ogilvy & Mather study, convert to sales significantly better in late night, fringe time than in daytime. In fact, food product ads in prime time have a negative impact on sales.
4. Properly conducted research for consumer goods products can be successfully applied to media content development.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com and www.waltersterlingshow.com. “Sterling On Sunday,” from Talk Media Network airs 10:00 pm-1:00 ET, now in its 10th year of success.
NPR Suspends Editor Over Critical Essay
NPR senior business editor Uri Berliner has been suspended for one week from the public media organization after writing an essay for the Substack publication The Free Press without seeking permission from NPR first as required by his contract. However, it was the content of the piece that’s caused controversy as Berliner criticized the organization saying it “had allowed liberal bias to affect its coverage.” This comes as there is renewed interest among conservative legislators in challenging the use of federal funds for public media with allegations of editorial bias as a primary reason to end federal underwriting of media. NPR managing editor for standards and practices Tony Cavin spoke to The New York Times about Berliner’s piece and said it “mischaracterized NPR’s coverage of crucial stories.” Read the NYTimes story here.
Round Two of March PPMs Released
The second of four rounds of ratings data from Nielsen Audio’s March 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered February 29 through March 27. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media news/talk WMAL-FM rises three-tenths to finish the survey with a 4.8 share (weekly, 6+ AQH share) that lifts it to the #5 rank, while Hubbard Broadcasting all-news WTOP-FM adds three-tenths for a 7.9 share and remains ranked #2. In Detroit, Cumulus Media news/talk WJR dips two-tenths to finish with a 2.3 share but remains ranked #14, while Audacy’s all-news WWJ is steady with a 5.3 share that keeps it ranked #9 in the market. In Phoenix, iHeartMedia news/talk KFYI falls half a share to a 3.0 share and moves back one spot to the #10 rank, while Bonneville news/talk KTAR-FM also loses a half share, finishing with a 2.2 share good for the #18 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
NAB Show: Navigating the Podcast Advertising Landscape
By Holland Cooke
Consultant
Yesterday’s column outlined techniques that will make podcast interviews click. And here are my notes from another NAB Show session, about podcast advertising. Panelists included agency people who spend LOT$ advertising in podcasts.
Glenn Rubenstein, CEO, Adopter Media: “Don’t over-stuff your ad breaks.”
Sean King, SVP/GM Media & Entertainment, Veritone: Ads from radio DON’T work. “Podcast listeners really connect to their hosts. So, these ads are viewed more like recommendations from a friend.”
Saying “ads are content too,” Krystina Rubino, GM Right Side Up spoke of “an inherent, very close relationship between the host and the audience. Don’t over-script the ads. The vast majority of podcast ads that are working are host endorsements.”
In Q+A, I asked “What can podcasters learn from broadcasters?” Krystina noted a podcast faux pas: “reading an ad like they’ve never seen the copy before.”
MORE on podcasting at HollandCooke.com
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.
Audacy Partners with Super Hi-Fi for Radio Management Platform
Audacy announces its partnership with Super Hi-Fi, a firm focusing on AI-powered radio services for broadcast and digital media companies. This enhanced partnership is expected to drive operational innovation and efficiency across Audacy’s digital ecosystem. “The partnership will streamline Audacy’s digital content programming, production, and broadcasting processes while creating stickier listener environments and more opportunities for advertisers to engage with them.” Audacy chief technology officer Sarah Foss says, “As the nation’s second-largest radio broadcaster, we’re always integrating cutting-edge technologies into our stack to deliver the best experiences for our 200 million monthly listeners and more efficiencies to our business. This partnership underscores our commitment to building the future of digital audio, and we’re thrilled to see it start coming to fruition.”
Yesterday’s (4/16) Top News/Talk Media Stories
The U.S. considers sanctions against Iran for its attack on Israel; the hush money case against former President Donald Trump; the presidential race; inflation and the state of the U.S. economy; China is accused of fueling U.S. fentanyl crisis; SCOTUS hears arguments on validity of obstruction charges against January 6 rioters; the move to oust Mike Johnson as Speaker of the House; Mayorkas impeachment articles head to the Senate; a Boeing whistleblower to testify before Senate subcommittee today; and USC cancels a graduation speech by its 2024 pro-Palestinian Muslim valedictorian over safety concerns were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
March 2024 PPM Ratings – Part Two
March 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
The only requirement for a spoken-word station to be included below is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.
NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are February 2024 – March 2024 (6+).
WASHINGTON, DC
News/Talk
WMAL 4.5 – 4.8, #7 – #5
WFED .1 – DNA, #30 – DNA (Capitals)
News
WTOP & WTLP 7.6 – 7.9, #2 – #2
WDCH .7 – .6, #22 – #22
WDCH Stream DNA – DNA, DNA – DNA
Sports Talk
WJFK-FM 2.3 – 2.4, #16 – #17 (Capitals)
WJFK-FM Stream .8 – .9, #21 – #21 (Capitals)
WTEM .4 – .4, #24 – #25 (Wizards)
WTEM Stream .3 – .2, #27 – #27 (Wizards)
WJFK-AM DNA – DNA, DNA – DNA (Capitals)
WSBN .1 – .1, #30 – #28
Public Radio News/Talk
WAMU 13.0 – 11.0, 29th month in succession at #1
Note: Although it is #1 for the 29th consecutive month, public radio news/talk WAMU registers a -2.0(13.0 – 11.0), the largest (6+) February 2024 – March 2024 decrease by any station in the 24 PPM-markets surveyed thus far.
BOSTON
News/Talk
WRKO 3.2 – 3.4, #13 – #12
WXKS-AM .8 – .4, #23 – #23
News
News – Talk WBZ-AM 4.9 – 4.6, #6 – #6
Business news WRCA .2 – .3, #26 – #24
Sports Talk
WBZ-FM 9.1 – 9.7, third straight month at #1 (Celtics, Bruins)
WEEI-FM 3.3 – 3.0, #12 – #13
WEEI-AM .1 – DNA, #30 – DNA
WEEI-FM Stream DNA – DNA, DNA – DNA
Public Radio News/Talk
WBUR 6.1 – 6.4, #3 – #3
WGBH 4.6 – 3.8, #8 – #9
Note: Public radio news/talk WGBH’s -.8 (4.6- 3.8) represents Boston’s largest (6+) February 2024 – March 2024 decrease.
MIAMI
News/Talk
WIOD 1.2 – 1.0, #25 – #26
News
None
Sports Talk
WQAM 1.2 – .9, #25 – #27 (Heat, Florida Panthers)
WINZ .6 – .4, #28 – #31
WMEN .1 – .3, #36 – #32
WQAM Stream .1 – .2, #36 – #34 (Heat, Florida Panthers)
WSFS-HD2 DNA – DNA, DNA – DNA
WAXY DNA – DNA, DNA – DNA
Public Radio News/Talk
WLRN 5.1 – 5.6, #5 – #5
WLRN-HD2 .1 – .1, #36 – #36
SEATTLE
News/Talk
KIRO-FM 4.1 – 3.9, #10 – #7
KTTH 1.6 – 1.5, #22 – #23
KVI 1.0 – 1.0, #24 – #24
KPTR .1 – DNA, #28 – DNA
News
KNWN-AM & KNWN-FM 2.5 – 2.5, #17 – #18
KHHO DNA – DNA, DNA – DNA
Sports Talk
KIRO-AM 2.3 – 2.7, #19 – #17
KJR-FM 2.4 – 2.1, #18 – #19 (Kraken)
KJR-AM .7 – .7, #26 – #26
Public Radio News/Talk
KUOW 7.2 – 7.2, #1 – #3
KSWS .1– DNA, #28 – DNA
DETROIT
News/Talk
WJR 2.5 – 2.3, #14 – #14
WFDF .6 – .6, #22 – #23
WJR Stream .1 – DNA, #29 – DNA
News
WWJ 5.3 – 5.3, #9 – #9 (Pistons)
WWJ Stream .4 – .4, #25 – #25 (Pistons)
WDFN .1 – .1, #29 – #29
Sports Talk
WXYT-FM 7.1 – 7.5, #3 – #2 (Pistons, Red Wings)
WXYT-FM Stream 1.1 – 1.5, #21 – #18 (Pistons, Red Wings)
WXYT-AM .2 – .2, #28 – #27
WXYT-AM Stream DNA – DNA, DNA – DNA
Public Radio News/Talk
WDET 1.8 – 1.6, #18 – #17
WUOM 1.2 – 1.2, #20 – #19
PHOENIX
News/Talk
KFYI 3.5 – 3.0, #9 – #10
KTAR-FM 2.7 – 2.2, #12 – #18 (Suns)
News
None
Sports Talk
KMVP-FM 2.2 – 2.6, #18 – #14 (Suns, Arizona Coyotes)
KGME .1 – .1, #34 – #33
KTAR-AM .1 – .1, #34 – #33 (Suns, Arizona Coyotes)
KDUS DNA – .1, DNA – #33
KTAR-AM Stream DNA – DNA, DNA – DNA (Suns, Arizona Coyotes)
KTAR-FM HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
KJZZ 2.3 – 2.7, #15 – #12
MINNEAPOLIS
News/Talk
WCCO 4.7 – 4.1, #8 – #11 (Minnesota Timberwolves)
KTMY 3.0 – 2.5, #14 – #14
KTLK-AM 2.2 – 2.3, #15 – #15
WCCO Stream .1 – .2, #29 – #28 (Minnesota Timberwolves)
News
KQQL-HD2 .1 – .1, #31 – #32
Sports Talk
KFXN 7.1 – 7.4, #3 – #3 (Minnesota Wild)
KSTP-AM .1 – .2, #31 – #28
KQQL-HD3 .1 – .1, #31 – #32
Public Radio News/Talk
KNOW 7.4 – 7.5, #2 – #2
KNOW Stream .7 – .8, #23 – #22
Note: News/talk WCCO’s -.6 (4.7- 4.1) represents a tie for Minneapolis’ largest (6+) February 2024 – March 2024 decrease.
SAN DIEGO
News/Talk
KOGO 4.6 – 4.8, #7 – #5
KLSD .5 – .5, #25 – #24
News
None
Sports Talk
KWFN 3.0 – 3.4, #16 – #14
KGB-AM .8 – .9, #21 – #20
KWFN Stream DNA – DNA, DNA – DNA
Public Radio News/Talk
KPBS 7.3 – 7.1, #1 – #2
TAMPA
News/Talk
WHPT 4.9 – 5.1, #6 – #5 (Lightning)
WFLA 4.2 – 3.0, #10 – #14
News
Business news WHNZ .2 – DNA, #28 – DNA
Sports Talk
WDAE 1.7– 1.9, #18 – #17
Public Radio News/Talk
WUSF 1.9 – 1.8, #16 – #18
WMNF-HD3 Stream .2 – DNA, #28 – DNA
WUSF Stream DNA – DNA, DNA – DNA
Note: News/talk WFLA’s -1.2 (4.2- 3.0) represents Tampa’s largest (6+) February 2024 – March 2024 decrease.
DENVER
News/Talk
KOA 2.6 – 2.4, #17 – #17
KHOW 1.2 – 1.2, #24 – #21
KDFD 1.4 – 1.1, #22 – #22
News
None
Sports Talk
KKFN 3.7 – 3.6, #10 – #10
KKSE-FM 2.2 – 2.4, #18 – #17 (Nuggets, Colorado Avalanche)
KAMP .1 – .1, #36 – #34
KKSE-AM DNA – .1, DNA – #34
KEPN DNA – DNA, DNA – DNA
Public Radio News/Talk
KCFR 3.7 – 2.9, #10 – #14
KUNC 1.1 – .8, #27 – #26
BALTIMORE
News/Talk
WBAL 3.3 – 3.7, #10 – #10
WCBM 2.0 – 1.9, #14 – #14
News
WTOP & WTLP 1.3 – 1.6, #18 – #16
WDCH .6 – .5, #20 – #20
WQLL DNA – DNA, DNA – DNA
Sports Talk
WJZ-FM 3.1 – 3.3, #12 – #11
WJZ-FM Stream DNA – DNA, DNA – DNA
WJZ-AM DNA – DNA, DNA – DNA
Public Radio News/Talk
WYPR 3.2 – 3.2, #11 – #12
WYPR HD2 Stream .3 – .3, #26 – #25
ST. LOUIS
News/Talk
KMOX 2.8 – 3.0, #14 – #14
KFTK 2.1 – 1.6, #17 – #17
KTLK-FM 1.1 – 1.1, #18 – #18
KMOX Stream .2 – .3, #24 – #22
KFTK Stream .2 – .2, #24 – #25
News
KATZ-FM HD2 .2 – .2, #24 – #25
Sports Talk
WXOS 5.0 – 5.1, #9 – #9 (Blues)
Public Radio News/Talk
KWMU 4.9 – 5.0, #10 – #11
Up next: March 2024 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.
Mike.Kinosian@gmail.com
Erica Farber Honored with MIW’s Inaugural “Impact Award”
Mentoring and Inspiring Women in Radio, Inc honors RAB president and CEO Erica Farber with the inaugural “Impact Award.” This honor is “dedicated to honoring a woman who has effected positive change on multiple fronts. A true champion of service, this individual actively engages with impactful organizations, generously contributing their time, wisdom, network, and resources. They are deeply involved, consistently doing the work necessary to drive meaningful change.” Farber’s long and storied broadcasting career includes her work leading the RAB for the past 12 years. MIW board president Ruth Presslaff says, “What more can be said about Erica that hasn’t yet been said? She is a strategic thinker and true trendsetter who gives generously of her time and wisdom. MIW is a better organization because of her. The industry has been enriched in countless ways because of her. What an impact this woman has made!” Farber comments, “I am deeply honored. Being recognized by such influential women in the industry is incredibly meaningful and humbling to me. I owe immense gratitude to the mentors and inspirational women who have supported and uplifted me along the way. They are the foundation of my success. My heartfelt thanks go to Ruth and the MIW Board, and to all of you who share my passion for radio and the impactful work we are privileged to do every day.”
Round One of March PPMs Released
The first of four rounds of ratings information from Nielsen Audio’s March 2024 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The survey covered February 29 through March 27. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media Group’s news/talk WABC rises two-tenths to finish with a 4.0 share (weekly, 6+ AQH share) that lifts it to the #9 rank in the market. iHeartMedia’s news/talk WOR is steady with a 1.6 share and the #20 rank, while Audacy’s all-news WINS-FM adds one-tenth for a 4.6 share good for the #5 rank. In Los Angeles, iHeartMedia’s news/talk KFI inches up one-tenth for a 5.5 share that keeps it locked into the #3 rank. In Chicago, Nexstar Media Group’s WGN-AM dips three-tenths, finishing with a 3.2 share and the #9 rank, while Cumulus Media news/talk WLS-AM falls six-tenths to a 1.4 share good for the #25 rank. Audacy all-news WBBM-AM/WCFS-FM is steady with a 5.4 share but falls back to the #4 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
NAB Show: Directing Real People on Camera
By Holland Cooke
Consultant
If you’re looking to jump-start – or optimize – your video interview technique, this session alone was worth the trip to Las Vegas. Washington-based video content strategist/producer/interviewer Amy DeLouise and cinematographer/gaffer Anne Saul delivered a soup-to-nuts “Boot Camp” session to an overflow crowd.
For the decks, hit AmyDeLouise.com, click Slide Decks then Real People Boot Camp, parts 1 and 2. You can devour an impressive tutorial of production techniques, including specifics about equipment and how-to-use-it.
Even if you’re just doing radio or podcast interviews, Amy offered some useful tips:
“Nervous Speaker Technique”: Before the interview, chat ‘em up, perhaps asking for a personal anecdote, i.e., “Why did you decide to become a _____?” If you are shooting video, do the B-roll and walk-and-talk shots first. Then, when they’ve gotten used to you and the set-up, start the interview. “Worst case: Let them take a break, ‘Go do some emails,’ then resume in 20 minutes.”
“The Contradict Me Technique”: Because “some speakers are very reserved, they won’t show emotion unless they feel they need to correct your misunderstanding.” So, bait them: “Isn’t A.I. just a gimmick?”
“The Shorter Answer Technique”: Some speakers have a LOT to say,’ so Amy says let them get it out of their system, THEN ask “How would I explain this to my children?”
“Two Do-Over Techniques”: If you want to re-ask a question, fib: “The part about X was really great. But we had a little bit of noise, do you mind if I ask you that one more time?” Or “lean in as if you didn’t quite hear the answer, and they will repeat it;” a ploy which “only works for the last part of what they said.”
“The Finish My Sentence Technique”: Amy says “When all else fails, ask ‘Finish this sentence: The biggest value we bring at ABC Company is…’”
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.
Futuri: Audiences Expect Media to Use AI
According to a study from Futuri and CMG Custom Research, not only do radio and television audiences expect media to use artificial intelligence in broadcasts, 20% believe they’ve already listened to a radio station using it and 49% of TV news viewers believe they’ve seen it. Futuri CEO Daniel Anstandig presented the results of the nearly 5,200-person study at the NAB Show in Las Vegas. Other takeaways from the study include that for radio, people cannot easily distinguish between human and AI audio content: Participants were presented with paired samples of AI-generated voices created using Futuri’s AudioAI and human voices. 60% of the time, they identified the AI as human. The study also found respondents open to the use of AI with many believing that AI will improve content across news, video, and audio. For example, 45% of TV news viewers believe AI can assist in selecting better news stories; 54% of local TV news viewers believe AI can enhance weather forecasts, showcasing the potential for AI to elevate traditional news through proper newsroom integration; and respondents also indicated a high level of trust in AI-generated content, specifically when informed by reputable sources like local and national news outlets. Anstandig comments, “Futuri’s study shows that audiences are open to media’s adoption of AI for content creation. In fact, they already believe they’ve experienced AI in use on radio and television. We learned that audiences believe that AI will assist media in creating more relevant and engaging content. They just want to be informed of its use, and for it to be used in the right scenarios.
Jomboy Media Shows Join Dan Patrick Podcast Network
iHeartPodcasts announces that sports media brand Jomboy Media’s podcasts “Jimmy’s Three Things” and “Wake N’ Jake” are joining The Dan Patrick Podcast Network, effective immediately. “Jimmy’s Three Things” is hosted by Jimmy “Jomboy” O’Brien (left) and “Wake N’ Jake” is hosted by Jake Storiale (right). Dan Patrick says, “Moments with Jimmy ‘Jomboy’ O’Brien and Jake Storiale are rarely predictable. I love entertainment that surprises and informs, which makes ‘Jimmy’s Three Things’ and ‘Wake N’ Jake’ great additions to my podcast network.”
SBE Releases Station Self-Inspection Guides
The Society of Broadcast Engineers is releasing new Broadcast Station Self-Inspection Guides for FM and TV broadcast stations. The SBE partnered with the National Association of Broadcasters to produce the documents, which are the first part of a planned series to cover all broadcast services. These Guides are designed to aid stations and Alternative Broadcast Inspection Program inspectors in evaluating a broadcast station’s compliance with FCC rules and regulations. The Guides will be available for download on April 16 from the SBE website under the Legislative/Regulatory tab after the 2024 NAB Show. They are free to SBE members, and available for purchase by non-members.
Yesterday’s (4/15) Top News/Talk Media Stories
Former President Donald Trump’s hush money trial begins in New York; Iran’s attack on Israel and the Israel-Hamas war; House Speaker Mike Johnson’s attempt to provide U.S. aid to Israel and Ukraine; SCOTUS to hear January 6 obstruction charges case; the presidential race; U.S. migrant crisis; SCOTUS gender-affirming care ruling; and the selloff in stocks on the world’s financial markets were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.
March 2024 PPM Ratings – Part One
March 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.
NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are February 2024 – March 2024 (6+).
NEW YORK
News/Talk
WABC 3.8 – 4.0, #11 – #9
WOR 1.6 – 1.6, #20 – #20
WKXW 1.0 – 1.0, #23 – #23
WKXW Stream .3 – .3, #35 – #34
News
WINS-FM 4.5 – 4.6, #7 – #5
WCBS-AM 1.7 – 2.0, #19 – #14
WINS-FM Stream .4 – .4, #33 – #32
Business News WBBR .4 – .4, #33 – #32
WCBS-AM Stream .1 – .1, #46 – #45
Sports Talk
WFAN FM & AM 2.0 – 1.9, #15 -#15 (Brooklyn Nets, New Jersey Devils)
WFAN FM & AM Stream .8 – .6, #25 -#26 (Brooklyn Nets, New Jersey Devils)
WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)
Public Radio News/Talk
WNYC-FM 4.7 – 4.0, #4 – #9
WNYC-AM 1.1 – 1.0, #22 – #23
Notes: News WCBS-AM’s +.3 (1.7 – 2.0) represents a tie for New York’s largest (6+) February 2024 – March 2024 increase.
Conversely, public radio news/talk WNYC-FM’s -.7 (4.7 – 4.0) represents the market’s largest (6+)February 2024 – March 2024 decrease.
LOS ANGELES
News/Talk
KFI 5.4 – 5.5, #3 – #3
KEIB .7 – .7, #32 – #33 (Clippers)
KRLA .6 – .7, #34 – #33
News
KNX-FM 3.3 – 3.0, #10 – #10
KNX-FM Stream .3 – .2, #37 – #39
Sports Talk
KLAC .7 – .8, #32 – #32 (Clippers)
Public Radio News/Talk
KPCC 2.4 – 2.2, #15 – #17
Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.
CHICAGO
News/Talk
WGN 3.5 – 3.2, #8 – #9 (Blackhawks)
WLS-AM 2.0 – 1.4, #18 – #25
WVON .1 – .2, #40 – #38
WLIP .4 – .1, #34 – #40
WLS-AM Stream .1 – .1, #40 – #40
News
WBBM-AM & WCFS 5.4 – 5.4, #3 – #4
WBBM-AM & WCFS Stream .3 – .1, #35 – #40
Sports Talk
WSCR 3.1 – 2.9, #10 – #11 (Bulls)
WSCR Stream .3 – .4, #35 – #31 (Bulls)
WSHE-HD2 DNA – .1, DNA – #40
WMVP DNA – DNA, DNA – DNA
Public Radio News/Talk
WBEZ 2.4 – 2.0, #16 – #18
Note: News/talk WLS-AM’s -.6 (2.0 – 1.4) represents Chicago’s largest (6+) February 2024 – March 2024 decrease.
SAN FRANCISCO
News/Talk
KSFO 1.4 – 1.4, #22 – #22
KSFO Stream .3 – .1, #32 – #34
News
KCBS-AM & KFRC 6.7 – 6.5, #3 – #3
KNEW .4 – .3, #28 – #30
KCBS-AM & KFRC Stream .1 – .1, #34 – #34
KKSF DNA – DNA, DNA – DNA
Sports Talk
KNBR 3.2 – 3.0, #9 – #10
KGMZ 2.1 – 2.0, #16 – #18 (Golden State Warriors)
KNBR Stream DNA – .4, DNA – #28
KGO .1 – .1, #34 – #34
KTCT .1 – .1, #34 – #34
KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)
KGO Stream .1 – DNA, #34 – DNA
Public Radio News/Talk
KQED 7.6 – 7.2, #2 – #2
KALW .4 – .2, #28 – #33
DALLAS
News/Talk
WBAP 3.3 – 3.6, #12 – #10
KEGL 1.3 – 1.3, #29 – #28 (Mavericks)
KSKY .8 – .7, #33 – #33
KLIF-AM .3 – .4, #38 – #35
KSKY Stream DNA – DNA, DNA – DNA
News
News – Talk KRLD-AM 1.5 – 1.3, #27 – #28
News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA
News KKGM .1 – DNA, #42 – DNA
Sports Talk
KTCK 4.9 – 3.6, after back-to-back months at #1, falls to #10 (Stars)
KRLD-FM 2.3 – 1.7, #19 – #24
KRLD-FM Stream 1.0 – 1.1, #30 – #31
Public Radio News/Talk
KERA 4.0 – 4.2, #8 – #5
Note: Sports talk KTCK’s -1.3 (4.9 – 3.6) represents a tie for the most significant (6+) February 2024 – March 2024 decrease by any station in these twelve PPM-markets.
HOUSTON
News/Talk
KTRH 3.4 – 3.2, #14 – #13 (Rockets)
KPRC .4 – .3, #28 – #28
News
KXYZ .1 – .1 #33 – #32
Sports Talk
KILT-AM .7 – .8, #25 – #26
KBME .5 – .5, #27 – #27 (Rockets)
KFNC .1 – .2, #33- #30
KILT-AM Stream .1 – .1, #33 – #32
Public Radio News/Talk
KUHF 2.8 – 2.9, #17 – #17
ATLANTA
News/Talk
WSB-AM & WSBB 7.3– 7.7, #3 – #2
WFOM .5 – .5, #26 – #26
WGKA .3 – .3, #30 – #30
WAOK .1 – .1, #34 – #34
WAOK Stream DNA – DNA, DNA – DNA
WSRV-HD3 Stream DNA – DNA, DNA – DNA
News
WBIN DNA – DNA, DNA – DNA
Sports Talk
WZGC 3.6 – 3.8, #11 – #9 (Hawks)
WCNN 2.1 – 2.5, #17 – #17
WZGC Stream .5 – .4, #26 – #28 (Hawks)
Public Radio News/Talk
WABE 3.6 – 3.7, #11 – #10
WRAS .5 – .5, #26 – #26
WABE-HD3 DNA – DNA, DNA – DNA
PHILADELPHIA
News/Talk
WPHT 2.0 – 2.3, #15 – #15
WKXW 1.1 – 1.1, #24 – #24
WURD .4 – .6, #27 – #26
WPHT Stream .8 – .5, #26 – #27
WURD Stream .2 – .2, #29 – #29
WKXW Stream .1 – .1, #32 – #31
WDEL-AM DNA – .1, DNA – #31
News
KYW & WPHI 6.0 – 5.8, #5 – #4
KYW & WPHI Stream .3 – .2, #28 – #29
WTEL DNA – .1, DNA – #31
Sports Talk
WIP 5.7 – 5.5, #6 – #6
WIP Stream 2.0 – 3.2, #15 – #12
WPEN-FM 1.2 – 1.2, #22 – #23 (76ers, Flyers)
Public Radio News/Talk
WHYY 3.3 – 3.1, #12 – #13
Note: Sports talk WIP’s internet stream registers Philadelphia’s largest (6+) February 2024 – March 2024 increase (2.0 – 3.2, +1.2).
NASSAU-SUFFOLK (LONG ISLAND)
News/Talk
WABC 1.8 – 1.5, #17 – #18
WOR 1.2 – 1.0, #19 – #21
WLIR .2 – .2, #27 – #27
News
WINS-FM 5.1 – 4.9, #3 – #5
WCBS-AM 1.7 – 1.8, #18 – #17
WINS-FM Stream .7 – .6, #23 – #24
Business News WBBR .4 – .4, #26 – #26
WCBS-AM Stream .2 – .2, #27 – #27
Sports Talk
WFAN-FM & AM 2.7 – 2.4, #12 – #12 (Brooklyn Nets, New Jersey Devils)
WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)
WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)
Public Radio News/Talk
WSUF .2 – .2, #27 – #27
RIVERSIDE
News/Talk
None
News
KFOO DNA – .1, DNA – #25
Sports Talk
KPWK .5 – .2, #19 – #23
Public Radio News/Talk
KVCR .5 – .3 #19 – #19
KPCC DNA – .1, DNA – #25
SAN JOSE
News/Talk
KSFO 2.1 – 1.8, #15 – #19
KSFO Stream .2 – .2, #30 – #27
News
KCBS-AM & KFRC 5.4 – 4.7, #4 – #5
KCBS-AM & KFRC Stream .3 – .2, #26 – #27
KNEW .3 – .2, #26 – #27
Sports Talk
KNBR 3.6 – 2.8, #7 – #10
KGMZ 2.0 – 2.0, #19 – #18 (Golden State Warriors)
KNBR Stream DNA – .5, DNA – #26
KGO .2 – .2, #30 – #27
KGO Stream .3 – .2, #26 – #27
KTCT .3 – .2, #26 – #27
KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)
Public Radio News/Talk
None
Sharks’ games are carried on the Sharks Audio Network.
MIDDLESEX-SOMERSET-UNION (New Jersey)
News/Talk
WKXW 7.2 – 7.5, #2 – #1
WOR 3.6 – 3.6, #9 – #9
WKXW Stream 1.1 – .7, #18 – #19
News
WINS-FM 2.4 – 2.4, #11 – #11
WCBS-AM .8 – .8, #19 – #18
WINS-FM Stream .5 – .3, #23 – #22
WCBS-AM Stream DNA – DNA, DNA – DNA
Sports Talk
WFAN-FM & AM 2.9 – 2.9, #10 – #10 (Brooklyn Nets, New Jersey Devils)
WFAN FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)
WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)
Public Radio News/Talk
None
Up next: March 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.