Top News/Talk Media Stories Over the Weekend
The presidential race; the potential vice-presidential candidates for Kamala Harris; Joe Biden’s Supreme Court overhaul proposal; the U.S. migrant crisis; Nicolas Madura wins re-election in Venezuela; Israel weighs response to the deadly Golan Heights strike from Hezbollah; the U.S. economy; the Paris Olympics; and the Western U.S. wildfires were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS.
The 33-year (1975 – 2008) radio voice of the NBA Houston Rockets, Gene Peterson, died this past Wednesday (7/24) succumbing to cancer at the age of 83. “How sweet it is” was Peterson’s signature victory call and – as noted on a Rockets’ Facebook page post – that catch phrase, “spanned across many franchise moments that will forever live in the hearts and minds of Rockets fans.” Peterson once told The Houston Chronicle, “I’ve watched the Rockets’ family grow, and I’ve watched my own family grow through it all; I know I’ve been blessed to live this life.” Team owner Tilman Fertitta comments, “We say goodbye to my friend and broadcasting legend, Gene Peterson. Gene devoted his life to the Rockets and brought passion and energy towards creating timeless memories for countless fans, including myself. I am forever grateful for the time I knew Gene and for the invaluable contributions he made to our city and franchise for over three decades. My thoughts are with his [family] during this difficult time.”
Most recently serving as president of iHeartMedia’s “Pacific Area,” Steve Darnell transfers to Sacramento as metro president, succeeding Sara McClure (see separate story
Effective immediately, nine-year iHeartMedia Sacramento market president Sara McClure transfers within the company to become VP of its Unified Partnerships For California division. Replacing McClure as Sacramento market president is Steve Darnell (see story above). iHeartMedia Unified Partnerships president Michael Preacher states, “I am extremely excited to have Sara join our division. She will be broadening her responsibilities and offering her incredible expertise to leading agency partners throughout California.” McClure looks forward to, as she notes, “advancing my career by joining the Unified Partnership division. This incredible team has unlimited possibilities and I’m excited to bring my scope of marketing and big-idea thinking to our partners.” The Chico State University (California) alum has nearly 30 years of experience as a media executive, including director of sales for Entercom Sacramento, as well as positions at CBS Radio and Sinclair Broadcasting. She will report to United Partnerships EVP Breeanna Malik. Unified Partnerships provides advanced media resources for its ad agency partners.
Under the Federal Communications Commission’s consideration is a proposal from Commander Communications Corporation that would create an FM broadcasting class known as “A10.” In addition to enhancing coverage in rural and underserved areas, it would grant power upgrades for roughly 1,400 Class A FMs, allowing a maximum of 10,000 watts. Approval would depend on a station’s geographical zone; tower height; and separation requirements. While the National Association of Broadcasters recognizes potential benefits for listeners – especially during emergencies – it urges caution owing to possible negative impacts. The NAB generally supports proposals designed to improve coverage areas, but says the “A10” proposal lacks technical analysis and information on how many stations may be upgradable. An NAB filing notes that, “While this could lead to improved service for additional listeners, it could also further squeeze the band in more markets and impact more FM services.” Also opposed is Cumulus Media, which cites an “unacceptable risk” to stations already competing against streaming services. Conversely, the Multicultural Media, Telecom & Internet Council favors the suggestion, stressing that many stations that would qualify for the upgrade are owned by minority and small-scale operators. This proposal would replace an earlier FCC one for a Class C4 FM station category. More than 100 independent and minority owners backed the idea, but it ran into opposition from larger companies and the NAB.
Williamsburg, VA-based Local Daily Media acquires Connoisseur Media’s Frederick, Maryland news/talk WFMD “Free Talk 930” and country WFRE for $4.275 million. Connoisseur Media chief executive officer Jeff Warshaw tells TALKERS, “While it’s difficult for us to part with our Frederick stations, we were convinced that Local Daily Media’s management leadership and its focus in the Maryland/Virginia region could move these stations forward in a way we would be proud of. Senior management of Local Daily Media includes longtime Connoisseur partner Mike Dufort, who we have worked with closely and respect. Mike understands local radio and shares our view on the need for radio to be involved with and serve the local community.” Aforementioned Local Daily Media president Mike Dufort remarks, “With my nearly 11 years of working with Jeff and the entire Connoisseur team, I deeply understand and appreciate the care and nurturing that went into building these stations. I’m excited for the opportunity to continue along their journey to reaching even greater heights.” Meanwhile, Local Daily Media chief financial officer Adam Crotty adds, “We’re incredibly fortunate to welcome these legendary stations, along with their talented and dedicated teams, to our growing organization. Their rich history of supporting and improving the vibrant Frederick community will undoubtedly inspire our entire team to find new ways to positively impact each community we serve.” Connoisseur Media acquired “Free Talk 930” and WFRE five years ago from iHeartMedia’s Aloha Stations Trust in exchange for its Erie, Pennsylvania cluster.
Sports talk KNBR “680 & 104.5 The Sports Leader”; sports betting talk KGO “810 The Spread”; and sports talk KTCT “KNBR 1050 The Sports Leader” assistant program director Mike Hohler is elevated to program director for the three Cumulus Media San Francisco properties. According to Cumulus San Francisco-Los Angeles regional VP/market manager Larry Blumhagen, “I am excited to see Mike Hohler take the reins as program director of these dynamic, listener-driven stations. Mike has been a dedicated member of this terrific team for over two decades and knows every working part of our programming operations. He has meaningful relationships with our broadcast partners, which he will continue to build upon and grow in his new leadership role.” Hohler joined Cumulus San Francisco in 2002 as KNBR’s midday producer. Succeeding him as APD for the three stations is KNBR “Murph & Markus” morning show producer John Kerley. 
Regarding Kerley, Blumhagen notes, “He brings a strategic approach to the assistant program director role for our sports talk stations. We are fortunate to have such a talented and collaborative sports programming team and are in very capable hands with Mike and John at the helm. Our all-star lineup – including all the great talent in our bullpen – makes for a winning team and positions these stations for continued success.” The Hohler and Kerley promotions are effective next Monday (7/29).
Former MLB relief pitcher/26-year Philadelphia Phillies radio analyst Larry Anderson; Beasley Media Group account representative Tina Costello; iHeartMedia, Philadelphia news/community affairs director Loraine Ballard Morrill; and long-time (now retired) all-news KYW, Philadelphia anchor/“Reporters Roundup” host Steve Nikazy are among those who will be entering the Broadcast Pioneers of Philadelphia (BPOP) Hall of Fame. Along with six others, these four will be inducted into the Hall at the nonprofit’s gala in approximately four months (11/22). Hosting the BPOP Hall of Fame event will be 15-time Emmy winner/2015 inductee CBS News Philadelphia morning and noon anchor Jim Donovan and former WPVI-TV, Philadelphia sports anchor/2005 HOF honoree Scott Palmer. Founded in 1962, The Broadcast Pioneers of Philadelphia honors the broadcast history of Philadelphia, supporting the next generation of broadcasters through scholarships and educational opportunities and recognizing those who have made lasting contributions to the industry. 
Former Chicago Council On Global Affairs president/chief content officer Sarah Gilbert is appointed president/chief executive officer of WAMC 
Following up on a story reported yesterday (7/22) in TALKERS, an Audacy Insights Team blogpost (“Local News Radio Listenership Soars”) cites Nielsen Audio listenership increases following the July 13 assassination attempt on former President Donald Trump. Leading up to quoting specific stats, the research piece states, “Local news audiences are incredibly engaged” and are “twice as likely to stick around through radio ads compared to the average listener. These listeners trust local news radio for its reliable voices and factual reporting.” On July 13, Audacy news stations “saw a 32% jump in streams compared to the same day the week before. Mobile streams led the way with a 45% increase, while smart speaker usage rose by 30%.” The assassination attempt took place in Butler, PA, roughly 40 miles from Pittsburgh where Audacy news/talk KDKA-AM “experienced a 55% increase in streams.” Meanwhile, its Los Angeles all-news operation, KNX, “saw a 41% rise.” Per the Audacy blog, “Spikes in listenership across digital audio platforms confirm that local news radio stations are truly with you during critical times, offering reliable and detailed coverage when needed most.” Engagement continued leading up to last Monday (7/15), the first day of the Republican National Convention, as Audacy news stations “experienced a 5% rise in listenership compared to the previous Monday.” The Audacy blog contends approximately two of three (65%) all-news listeners “trust radio hosts for news updates, compared to 30% who look to social media influencers for such information.” The July 13 assassination attempt “highlights the essential role of local news radio. With a significant boost in listenership and a clear preference for trustworthy, community-focused reporting, local news radio remains a key player in delivering reliable news.”
Founded 11 years ago by Dave Ruden, The Ruden Report website (www.therudenreport.com) is dedicated to Fairfield County (Connecticut) sports news and information. Ruden will remain with the online publication as director of operations. Connoisseur Media owner/chief executive officer Jeff Warshaw comments, “We’re happy to have The Ruden Report join our family. We look forward to offering our audience local content with his exceptional reporting.” Connoisseur Media senior vice president/general manager Kristin Okesson states, “This addition to our programming lineup is a perfect fit for each station and their audiences. As someone who values high school sports coverage, I’m excited to bring The Ruden Report to our six radio stations. I know our Southern Connecticut listeners will enjoy the local updates and in-depth coverage of their favorite teams, athletes, and games.” Ruden adds, “My ongoing goal has been to cover more which is why I have decided to partner with Connoisseur Media. It is a company that has both a longstanding tradition of excellence and the infrastructure to help take The Ruden Report to the next level.” Connoisseur’s six Connecticut stations include Bridgeport heritage news/talk WICC.
Back in 1988, Steve and Anita Hotsenpiller launched Columbia, MO-based Steve’s Pest Control with one truck and an ad campaign on a local radio station. Once the business grew, roughly 9% of their revenue was allocated to purchase ad time on more stations. Fast-forward to today, Steve’s Pest Control has 90 trucks and leads all pest control competitors in Missouri, eventually becoming one of local radio’s largest advertisers. Their humorous radio spots include the tag line, “Now you’ve got a friend in the pest control business – Steve’s Pest Control.” As Cumulus Media/Westwood One Audio Active Group chief insights officer Pierre Bouvard details in his blog, “Steve’s Pest Control offers Madison Avenue a master class on creating future demand, and how building a brand is the main driver of long-term growth and profit. These days Madison Avenue is obsessed with the science of measuring the short-term sales effect of advertising and converting existing demand. Steve’s knows what Madison Avenue has forgotten: To generate substantial sales and profit, a business needs to create future demand rather than just obsess over converting existing demand.” Bouvard points out that in a December 2023 MARU/Matchbox survey of nearly 
That’s an important reason to continuously advertise your business. Also, advertising memories fade. Steve’s usage of AM/FM radio advertising has built a dominant brand. It is so impressive for a local business to win against big national brands.” Creative testing firm System1 conducted an evaluation of Steve’s Pest Control’s radio spots, which scored an 84% in brand recognition, demonstrating effective branding that resonates with listeners long after the ad has played. System1 VP of partnerships insights and strategy Allison O’Toole comments, “Steve’s Pest Control’s category ownership – built on long-term radio advertising – shows the potential of audio to work hard and deliver lasting results for any brand.”
Radio Hall of Famer Christopher “Mad Dog” Russo has signed a new three-year agreement to remain the face and voice of SiriusXM’s popular national all-sports talk channel, 
“He’s more popular and dynamic today than he has ever been and we couldn’t be more excited and proud to have him continue his legendary career on SiriusXM.” In 2022 Russo was inducted into the Radio Hall of Fame, recognizing a pioneering on air career that has spanned four decades and made him one of the most prominent and popular hosts in radio history. After 19 years hosting the market-leading “Mike and the Mad Dog” show on WFAN, Russo embarked on the second major chapter of his career with SiriusXM and built his Mad Dog Sports Radio channel into a popular national sports talk platform. (Photo credit Maro Hagopian).
Musburger Media has bought back sports betting network VSiN for an undisclosed price from DraftKings; the latter acquired VSiN in March 2021. VSiN founders Brian Musburger and Bill Adee will again lead it with an eye on moving it forward. They were part of the team launching the multi-platform broadcast and content company in 2017. As Musburger explains, “A lot has changed in the sports betting industry over the past three-and-a-half years, but our original vision for VSiN still holds. We are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere. We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.” DraftKings’ chief marketing officer Stephanie Sherman notes, “DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals. We want to thank Brian, Bill, and the entire team at VSiN for a great relationship; we look forward to continuing to advertise on the network.” In addition to iconic sports broadcaster Brent Musburger, VSiN’s current talent roster includes knowledgeable sports betting experts. VSiN’s content is accessible through its 24/7 stream, as well as multiple channels including 300 terrestrial radio stations; a dedicated channel on iHeartRadio and Tune In; YouTube TV; NESN; Rogers’ Sportsnet; AT&T Pittsburgh; and Marquee Sports Network.
Atlanta radio programmer Pete Spriggs will be among this year’s inductees to the Legends of Georgia Radio Hall of Fame. He commented to The Atlanta Journal-Constitution’s Rodney Ho, “It’s really great to be recognized with so many fantastic broadcasters. It was a blessing to have Cox Radio hand me the keys [to Atlanta news/talk WSB-AM] to work beside such great talent. We all accomplished some great things together.” Spriggs took over as program director of WSB-AM in 2000 and served as director of branding and programming. WSB-AM was the top billing radio station in America for four consecutive years. In 2010, Spriggs managed the addition of an FM signal (WSBB) and the departure of Neal Boortz, as well as bringing in new talent such as Herman Cain, Erick Erickson, Eric Von Haessler, and Mark Arum. The station also acquired Rush Limbaugh from cross-town rival WGST. WSB-AM earned multiple Marconi Awards, 
including 2018’s “Major Market Station of the Year.” Spriggs retired in February 2020. Also named as part of the third annual Hall of Fame inductees are Rome Radio Partners managing partner Howard Toole; Steve Craig; Bobby Ellerbee; Bob Helbush; Brady McGraw; and Wendy Williams. The Friends of Georgia Radio will celebrate the inductees into the Legends Hall of Fame next month (8/24) at the Sandy Springs Performing Arts Center.
Produced by “The Moth,” Tampa Bay public radio broadcaster WUSF will bring a live storytelling event to the Tampa Theater on October 10. The show will feature a diverse lineup of guests telling personal stories of adventure, struggle, redemption, and creativity. Guests tell their stories without notes in the long tradition of a community gathering around the fire to share their experiences and their culture. University of South Florida-owned WUSF general manager JoAnn Urofsky tells TALKERS, “Events such as this are a key part of our mission to connect residents of Florida with news, information and entertainment that’s meaningful to their lives. These events are also wonderfully fun and a great place for our community to gather and enjoy a great show.” Each show starts with a theme, and the storytellers explore it, often in unexpected ways. Novelist George Dawes Green founded “The Moth” in 1997. The native Georgian wanted to recreate in New York City the feeling of sultry summer evenings when moths were attracted to the light on the porch where he and his friends would gather to tell spellbinding tales. Each story is true and every voice is authentic. “The Moth” has hosted these events in other cities including New York, Los Angeles, Boston, Seattle, and Denver.
following the retirement of Andy Lohman. Williams is serving as market manager for the company’s Fairbanks, Alaska operations. iHeartMedia division president Dan Lankford says, “I have had the privilege of working with Kim over the past four years while she served as market president for Fairbanks. I’m excited to see Kim’s passion and experience expand to all of the iHeartMedia stations across the entire Alaska and Hawaii area.”
Scottish Rite Auditorium in Collingswood, New Jersey on September 12th featuring Donald Trump Jr., EVP of the Trump Organization. The event will be moderated by WPHT talk host Dom Giordano and the station says the conversation will cover the presidential race, the state of our union and his worldview as a conservative firebrand.
township of Lower Merion with regard to its former headquarters in Bala Cynwyd, Pennsylvania. The original amount to be paid by Audacy was $1.4 million however that figure was later deemed incorrect and now the company agrees to pay the township $2 million. Audacy is still awaiting final approval from the FCC to be able to operate its radio stations as the new Audacy.
Now and Up First in the #1 and #2 spots, respectively, and NBCUniversal News Group’s Dateline NBC at #3. Movement of note for news/talk radio-related podcasts includes Cumulus Podcast Network’s “The Dan Bongino Show” rising one place to #6; iHeart Audience Network’s “The Clay Travis & Buck Sexton” show moves three spots to #23; and Cumulus Podcast Network’s “The Shawn Ryan Show” advances 13 places to the #26 rank.