Industry News

KGYM-AM, Cedar Rapids Cuts Three Hosts

According to a report in The Gazette, KZIA Inc.’s sports talk KGYM-AM, Cedar Rapids, Iowa is canceling two local programs for financial reasons. “The Todd Brommelkamp Show” (6:30 am to 9:00 am) and theimg “Gym Class” with Scott Unash and Mark Dukes (3:00 pm to 4:00 pm) did their last shows this week. The local show “Spencer on Sports” with Spencer Wagen will continue in its 4:00 pm to 6:00 pm slot. KZIA Inc. CEO Julie Hein is quoted saying, “Like a lot of media, including your, and national TV and local TV, restaurants, factories, we are experiencing some economic changes. I hope there is a rebound. Scott Unash and Mark Dukes have been legends in this market for decades and have done amazing things for sports in the Corridor. Todd Brommelkamp, to me, was a breath of fresh air and a real leader in talking about the Hawkeyes and all kinds of great things. I adore all of them and I am forever a fan of all three men.” Read The Gazette story here.

Industry News

Top News/Talk Media Stories This Past Week (August 4 – 8, 2025)

Here are the most talked about stories of the past week (8/4-8) on news/talk radio and related talk media according to TALKERS:

Stories

1. Trump Tariffs
2. The Economy / Fed Policy
3. Texas Redistricting Battle
4. Potential Trump-Putin Meeting
5. The Epstein Files
6. Fort Stewart Shooting
7. ICE Raids / Detention Camp Plans
8. Israel-Gaza War
9. DOJ’s Trump-Russia Investigation
10.Sydney Sweeney Controversy

People

1. Donald Trump
2. Jerome Powell
3. Greg Abbott
4. Vladimir Putin
5. Jeffrey Epstein / Ghislaine Maxwell
6. Quornelius Radford
7. Kristi Noem
8. Pam Bondi
9. Benjamin Netanyahu
10.Sydney Sweeney

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

WGN’s Dave Eanet to Retire; Andy Masur Named AM Sports Anchor

WGN Radio morning drive sports anchor Dave Eanet is retiring from his role on the Bob Sirott morning show. The station announces that Andy Masur will assume the sports anchor position effective August 28. Eanet is not retiring from broadcasting as he’ll continue as play-by-play voice for Northwestern Wildcatimg football and men’s basketball games broadcast on WGN and he’ll also serve as a fill-in anchor on the WGN-TV sports desk. Eanet says, “Can’t believe it’s been 41 years since I first set foot in the WGN studios. As I close this chapter of my career, imgthe word that comes to mind is ‘grateful.’ I’m so thankful to the entire WGN family for their friendship and support over the years. It’s not just the names you know, but the entire crew on and off the air. I’m forever indebted to the managers, engineers, producers, newspeople, sales team, and all the others who have made WGN such a special place to work. Most of all, I’m thankful to the listeners who have a special relationship with this station.” WGN Radio VP and general manager Mary Sandberg Boyle says, “I am thrilled to share that our own Andy Masur will assume morning show sports duties going forward. Andy is a talented broadcaster who has built a rapport with the WGN Radio audience as a regular fill-in for Dave and as our weekend sports anchor. We are lucky to have him.”

Industry News

Grant Napear Returning to Sacramento Sports Talk

Former KHTK, Sacramento sports talk host and former Sacramento Kings TV broadcaster Grant Napear is returning to Sacramento sports radio to host the 3:00 pm to 6:00 pm show on Lotus Communications’img sports talk KSAC-AM/K284CM, effective September 2. This comes five years after he was fired by Bonneville’s KHTK, Sacramento and the Kings after a social media exchange with former Kings player DeMarcus Cousins about the Black Lives Matter movement and used the phrase, “all lives matter.” Napear sued Bonneville and lost but is currently appealing that ruling. Napear tells the Bee, “It’s going to be the Grant Napear show that people have listened to for decades. I’m competitive. I’m not only coming back to Sacramento. I’m coming back to win.” Read the Sacramento Bee story here.

Industry News

WSCR, Chicago Helps Raise $750k for BrainUp

img

Audacy sports talk WSCR, Chicago “670 The Score” partners with the Chicago Cubs for the second “Cubs for a Cure” radiothon and raised more than $750,000 for BrainUp, a nonprofit committed to brain cancer awareness. As a result, the effort, in collaboration with AbbVie, Advocate Health Care, American Airlines, Cologuard and Stand Up To Cancer, collectively raised over $1.5 million for the cause.

Industry News

Yesterday’s Top News/Talk Media Stories (8/6)

The most discussed stories yesterday (8/6) on news/talk radio and related talk media according to TALKERS research:

1. Trump Tariffs Kick In
2. Potential Trump-Putin Meeting
3. Fort Stewart Shooting
4. ICE Raids
5. Israel-Gaza War

Industry News

Nielsen and Edison Collaborate on “Podcast Fusion”

Nielsen announces a new collaboration with Edison Research to launch Nielsen Podcast Fusion powered by Edison Research. Nielsen says, “For the first time, advertisers and agencies will be able to plan, optimize and compare all major media types – including podcasts, TV, radio, digital and social – in oneimg place. This new data fusion will integrate the industry-leading Edison Podcast Metrics into Nielsen’s widely used media planning tool, Nielsen Media Impact img(NMI).” Nielsen adds, “As podcast listenership continues to grow, it is critical for advertisers to have sophisticated tools and data to effectively plan, measure and optimize their audio investments. Nielsen Podcast Fusion in NMI will provide an even more holistic view of media planning and help users uncover valuable insights and demonstrate the effectiveness of their campaigns. NMI users will also be able to optimize media plans by specific podcast networks and genres, as well as top podcast programs.” NPR and Ocean Media are among the charter subscribers at launch.

Industry News

Report: Current Contract with SiriusXM is Stern’s Last

Numerous outlets, including the New York Post, are reporting that Howard Stern’s current contract with SiriusXM expires at the end of this year and it might be his last with the satcaster. Insiders are quotedimg saying Stern is mulling retirement and that he might consider a shorter-term deal than the usual five-year pacts he’s been signing. Still other sources say Stern isn’t the draw he once was, and a renewal of his current $500 million deal is not going to happen. Another report indicates SiriusXM may make a bid for his library of shows instead of a renewed contract for new content. See the New York Post story here.

Industry News

FOX News and Tucker Carlson Rise in July Podtrac Ranker

Podtrac releases its Top Podcasts chart based on U.S. unique monthly audience for the month of July and the only move among the top five is FOX Audio Network’s FOX News Hourly Update rises one spot to #4,img leap-frogging Dateline NBC (#5). Otherwise, the top three remain (in order): “NPR News Now,” “The Daily” (New York Times), and “Up First from NPR.” “The Tucker Carlson Show” jumps six places to finish the month at #18. See the complete ranker here.

Industry News

Salem Media Group Announces Amendment to Loan and Security Agreement

Salem Media Group enters into a Third Amendment to Loan and Security Agreement, dated as of July 28,img 2025, with Siena Lending Group LLC. The Amendment, among other things, adds additional real property owned by Salem Radio Properties, Inc. to the collateral under the Loan Agreement, which increases the borrowing base and therefore the amount that the company may borrow under the Loan Agreement.

Industry News

Yesterday’s Top News/Talk Media Stories (8/5)

The most discussed stories yesterday (8/5) on news/talk radio and related talk media according to TALKERS research:

1. The Economy / Trump vs The Fed
2. Sanctions on Russia
3. Tariffs
4. Texas Redistricting Battle
5. The Epstein Files

Industry News

WBBM, Chicago Names Buchholz Political Editor

Audacy’s all-news WBBM-AM/WCFS-FM, Chicago names Geoff Buchholz the new political editor. In this role, he’ll lead the newsroom in delivering coverage of City Hall and its key players. WBBM brand manager Craig Schwalb states, “Chicago’s City Hall has all the twists, power plays and tension of a greatimg detective story. It takes someone who is an exceptional journalist with seasoned and sharp instincts like Geoff to follow the plot. I’m excited to see how he continues to build on the legacy that Craig Dellimore left behind and how his presence strengthens our multi-platform political coverage to better serve our Chicago area listeners.” Buchholz comments, “Chicago and Illinois are entering a critical era, and it’s more important than ever that our audience understands how the actions at City Hall, in Springfield and Washington affect their lives. I’m so grateful for our listeners’ trust, and I’m looking forward to being our station’s politics-to-English translator and excited to get to work.”

Industry News

Cumulus and Rumble Announce Partnership

Cumulus Media announces a strategic partnership with video-sharing and cloud services provider Rumble. Cumulus says this deal “will unlock new opportunities across Cumulus Media – including Westwood One and the Cumulus Podcast Network – and Rumble.com, including expanded distribution of content from both companies.” With this agreement, Rumble and Westwood One will collaborate to maximizeimg advertising opportunities for brand partners, packaging assets across each portfolio to create unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble’s video platform. Westwood One president and Cumulus EVP corporate strategy and development Collin Jones says, “This partnership represents a powerful alignment between two media innovators. By combining our premium podcast inventory with Rumble’s dynamic creator ecosystem, we’re creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety.” Rumble CEO Chris Pavloski, adds, “We’re excited to partner with Cumulus Media and Westwood One to bring advertisers closer to the creators and audiences they care about. This collaboration allows us to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities.”

Industry Views

TV Trend is Radio Wake-Up Call

By Holland Cooke
Consultant

imgSouth Florida viewers are confused. WPLG, which brands as “Local 10,” was an ABC-TV affiliate for 69 years… until yesterday. Now it’s more local than ever, after divorcing its network, whose programming moved to the FOX affiliate’s digital channels 18.1 and 7.2, now branded “ABC Miami.” Among courteous FAQs about this change on WPLG’s web site: “How do I rescan my TV?” to find ABC programming.

FAQ #1: Why is this happening? 

WPLG GM Bert Medina explains, “We made a generous offer to ABC, but it became clear the two sides were not going to agree to a new deal.”

Citing the FCC’s “interest in and the authority to promote the public interest and to ensure that local broadcast TV stations retain the economic and operational independence necessary to meet their public interest obligations,” Chairman Brendan Carr is investigating what he calls networks’ “attempt to extract onerous financial and operational concessions from local broadcast TV stations.” His recent letter to Comcast CEO Brian Roberts announced an inquiry into NBC practices that will also scrutinize other networks’ affiliation agreements. He reckons that networks threatening long-held affiliations “could result in blackouts and other harms to local consumers of broadcast news and content.”

“That’s why we have an FCC license.”

WPLG’s GM explains that “our job is to serve this community with news and local programming.” He – and his Berkshire Hathaway ownership – determined that “if we agreed to the ABC terms, that mission would have suffered.” The last straw? “Exclusivity, which is the core to our relationship, is disappearing. Even when ABC airs high-quality programming, like the Oscars, ABC airs that same programming on other platforms. We no longer feel we are getting what we pay for.”

Proud that “a majority of our staff grew up here,” Medina announced that WPLG is staffing up. “Instead of sending our money to New York, we will keep it in our community and use that money to finance a massive expansion in local news and other local programming. We are excited for the future of Local 10. Just watch us. We are about to serve this community in an even bigger and better way.”

Music has been commoditized 

It’s all over the other platforms and devices increasingly siphoning-off radio listening time and ad revenue. And unlike six-spot (or longer) stopsets now common on FM, streams’ spots are shorter and fewer. And there are NO commercials for paid subscribers who’ve had-it-up-to-here with broadcast music radio.

TV networks aren’t shy about hijacking affiliates’ viewers. ABC offers Disney+, CBS lures us to Paramount+, NBC touts Peacock. And network radio spots are plugging iHeart podcasts.

So, yuh. Make your station as smartphone friendly as possible. But when I jump in the car, and my phone pops-up on the dashboard radio once owned, what comes out the speaker still has to compete. And what is the ONE thing that streams that your robotic FM competitors don’t offer? “Local.”

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

CRN Digital Talk Radio’s Michael Letts Expands to LA and Portland

CRN Digital Talk Radio says that “The Michael Letts Show” is expanding syndication on two West Coast stations. The program is now being broadcast on KMET-AM, Los Angeles and KBNP, Portland. CRN saysimg the program “continues to build a powerful platform that champions American values, highlights critical national security issues, and gives voice to law enforcement, veterans, and grassroots advocates.” Letts adds, “I’m honored to bring our message to listeners in Los Angeles and Portland. Now more than ever, we need open, honest dialogue on the challenges facing our country – and we’re doing just that, one conversation at a time.”

Industry News

Audacy Webinar on Marketing with Audio is Today at 2:00 pm ET

Audacy is presenting a webinar this afternoon (8/5) at 2:00 pm ET addressing the value of audio in connecting brands with customers. The webinar features a panel of marketers and media expertsimg exploring the audio strategies behind real business success to provide behind-the-scenes insights, creative inspiration, and tips from brands that are scaling with sound. Topics being addressed include: 1) What makes audio such an effective channel for performance and brand-building. 2) How local advertisers are using radio to stand out and win more wallet share. 3) Why podcast hosts have become some of the most trusted voices in advertising. And 4) Lessons learned: real-world advice from brands turning listeners into loyal customers. You can register here.

Industry News

Yesterday’s Top News/Talk Media Stories (8/4)

The most discussed stories yesterday (8/4) on news/talk radio and related talk media according to TALKERS research:

1. Texas Redistricting Battle
2. Tariffs
3. ICE Raids / Detention Camps Plans
4. DOJ’s Trump-Russia Investigation
5. Sydney Sweeney Controversy

Industry News

KNBR’s Greg Papa Steps Away to Battle Cancer

KNBR, San Francisco sports talk personality and San Francisco 49ers radio voice Greg Papa announces he is stepping away from his broadcast duties as he battles a cancer diagnosis. Here’s his message in full:img “Hi, there, everyone – Greg Papa here, host of KNBR The Sports Leader’s “Papa & Silver” and voice of the San Francisco 49ers. I want to share some personal news with Bay Area sports fans and my friends and colleagues. I have been diagnosed with cancer and am currently undergoing treatment. As I fully focus on my treatment and work toward a full recovery, I’m stepping away from my broadcasts but look forward to returning soon. In the meantime, I am handing The Sports Leader broadcast ball to my co-host and friend Greg Silver, and I know he and his guest co-hosts will keep our listeners entertained and informed – and I’ll be among them; I’ll be listening! Thanks to everyone for your prayers and good wishes as I begin this fight. Go Niners!!” Photo: KNBR The Sports Leader

Industry News

Edison Research’s Publishes Top 50 Podcasts for Q2 of 2025

Edison Research releases its Top 50 Podcasts in the U.S. based on reach for Q2 2025 among weekly podcast consumers ages 13+. (Edison’s rankings now incorporate data from individuals whose soleimg podcast consumption in the past week was through video.) The top five podcasts didn’t change from Q1 data. They are: “The Joe Rogan Experience,” “Crime Junkie,” “The Daily,” “Call Her Daddy,” and “This Past Weekend w/Theo Von.” Some talk radio-related podcasts of note include: NPR’s “Up First” at #22; The Daily Wire’s “Ben Shapiro Show”; Ramsey Network’s “The Ramsey Show” at #29; and Charlie Kirk’s “The Charlie Kirk Show” at #49. See the chart here.

Industry News

Top News/Talk Media Stories Over the Weekend (8/2-3)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Tariff Deals
2. Jobs Numbers / Erika McEntarfer Fired
3. Texas Redistricting Controversy
4. The Epstein Files
5. Loni Anderson Dies

Industry News

Programming Changes at Nashville’s “The Game”

Programming changes will take effect on Monday (8/4) at Cromwell Media’s sports talk WPRT-FM, Nashville “102.5 The Game.” The midday “DVD” show starring Derrick “DMase” Mason, Willy Daunic, and Adamimg Vingan moves to the 3:0 pm to 6:00 pm daypart. The late morning Chase & Big Joe show – Chase McCabe and Joe Dubin – moves to the 12:00 noon to 3:00 pm slot, and a new program hosted by Jake Lyman launches in the 9:00 am to 12:00 noon daypart. Director of operations & sports program McCabe says, “This new lineup reflects 102.5 The Game’s deep commitment to being the go-to destination for Nashville sports fans. We’re the place to get your news, celebrate wins, and vent about the losses. Your Sports Live Here!”

Industry News

“98.9 WORD” in Greenville Tops in June PPMs

Audacy’s news/talk WYRD-FM, Greenville, South Carolina “98.9 WORD” ranked #1 in Nielsen Audio’s June PPM survey in Persons 18+ as well as in Persons 35+. In touting the performances of WYRD-FM, Audacyimg says, “Weekday shows ‘Sunrise Carolina with Joey Hudson,’ ‘The Tara Show,’ ‘The Mike Gallagher Show,’ ‘Straight Talk with Bill Frady,’ and ‘The Charlie James Show’ also secured the top spot across all prime dayparts with persons 12+ and adults 35+.” Audacy South Carolina operations manager Mark Hendrix says, “The exceptional performance of our Audacy Greenville stations is a direct reflection of our incredible talent, the passion they bring every day, and their connection with our listeners.”

Industry News

Salem Partners with America’s Frontline Doctors for Documentary

Salem Media Group is partnering with America’s Frontline Doctors to produce a documentary titled, What Is a Doctor?, that is streaming on SalemNOW. America’s Frontline Doctors founder Dr. Simone Gold is featured in the film that Salem calls an “unapologetic examination of how medicine is being politicized,img threatening free speech, medical autonomy, and the core doctor-patient relationship.” Dr. Gold states, “This is a wake-up call. We’re watching medicine become weaponized against the people it’s meant to serve. This film asks the question every American should be asking: Who does your doctor work for?” SalemNOW general manager Robert Ellis adds, “We’re proud to give a platform to voices willing to stand for truth. This film is essential viewing for anyone who believes medical freedom is worth protecting.”

Industry News

Top News/Talk Media Stories This Past Week (July 28 – August 1, 2025)

Here are the most talked about stories of the past week (7/28-8/1) on news/talk radio and related talk media according to TALKERS:

Stories

1. The Epstein Files
2. Tariff Deals
3. Fed Interest Rates Policy
4. Gaza Humanitarian Crisis
5. Colleges Settle with Trump
6. U.S.-China Trade Negotiations
7. ICE Raids
8. Texas Redistricting Map
9. Russia-Ukraine War
10.Deadly NYC Shooting

People

1. Donald Trump
2. Jeffrey Epstein
3. Ghislaine Maxwell
4. Bill Clinton
5. Barack Obama / Joe Biden
6. Jerome Powell
7. Benjamin Netanyahu
8. Mike Johnson
9. Vladimir Putin
10.Shane Tamura

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

WBAL Names Aviles PM Drive Host

Hearst’s news/talk WBAL, Baltimore announces that market media pro Angelette Aviles is the new afternoon drive host. The station says, “Aviles first joined WBAL in January 2024, hosting a weekend show.img She brings to the microphone more than two decades of experience in communications and marketing across both commercial and political sectors, with commentary featured on FOX News Channel and Univision, as well as published opinion pieces in The Baltimore Sun. She grew up attending Maryland schools while her father served as an Army officer and returned home after graduating from the University of South Florida.” Aviles comments, “As WBAL celebrates its 100th year on the air, I’m incredibly honored to join this legacy of broadcasting and to bring my voice to Maryland’s afternoon drive. This show will be about real conversations – local, national, cultural – I’m excited to connect with listeners every day.”

Industry News

Florida Man Radio to Air on WYOO, Panama City

JVC Broadcasting will begin airing its Florida Man Radio Network programming on recently acquired WYOO, Panama City “NewsTalk 101.1,” effective August 4.  JVC says WYOO will carry the full Florida Man Radioimg lineup anchored by Shannon Burke (PM drive) and Bubba the Love Sponge (AM drive), and will welcome Panama City’s own Brian Rust to the network as the new 9:00 am to 12:00 noon host. JVC CEO John Caracciolo says, “This is more than a format flip; it’s a statement. By bringing WYOO into the Florida Man Radio Network, we’ve created a single, dominant talk radio platform that spans from Pensacola through Panama City and beyond. The Florida Panhandle is one of the most politically engaged and conservative regions in the country. This move allows us to deliver content that speaks directly to the values, voice, and lifestyle of real Floridians.”

Industry News

Nielsen: Radio Dominates Ad-Supported Audio in Q2 of 2025

Nielsen release The Record, its report on second quarter 2025 audio listening trends and among the takeaways from this report are: 1) Daily audio consumption amounted to 3 hours and 50 minutes of daily listening across both ad supported and ad free platforms like radio, podcasts, streaming music services andimg satellite radio; 2) In the second quarter of 2025, ad supported audio accounted for 64% of all listening, while in the TV landscape, 74% of viewing was done on ad supported platforms; 3) Zeroing in on the ad supported audio universe, consumers spent 64% of their daily time in the second quarter with radio, 19% with podcasts, 14% with streaming audio services and 3% with satellite radio. The study also tracks listening by format and news/talk (AM/FM and streaming) not surprisingly dominated the 35+ demo with more than a 12 share. But the format also did well with 25-54s, notching a 6.5 share (which topped all other formats except adult contemporary). See the Nielsen study results here.

Industry News

Yesterday’s Top News/Talk Media Stories (7/30)

The most discussed stories yesterday (7/30) on news/talk radio and related talk media according to TALKERS research:

1. Gaza Humanitarian Crisis
2. The Epstein Files
3. Tech Stocks Soar
4. Fed Holds Interest Rates
5. Trade Deals

Industry News

FPF Files Ethics Complaint Against FCC’s Carr

The Freedom of the Press Foundation files an ethics complaint against Federal Communications Commission Chairman Brendan Carr alleging “egregious misconduct.” The complaint was filed with the District of Columbia Court of Appeals’ Office of Disciplinary Counsel and points to Carr’s public statementsimg and actions prior to the Paramount-Skydance merger. Paramount’s CBS agreed to a settlement with President Donald Trump over a Kamala Harris interview on “60 Minutes.” The complaint says, “Everyone from U.S. senators to CBS employees to a dissenting FCC commissioner has said the settlement appears to have been a bribe to grease the wheels for Carr’s FCC to approve the merger. Even putting Paramount aside, Carr has pursued numerous other frivolous and unconstitutional legal proceedings and threatened more of them in furtherance in his efforts to intimidate broadcast licensees to censor themselves and fall in line with Trump’s agenda.” It goes on to say, “Carr’s actions brazenly violate legal and ethical standards that govern the practice of law and public officials, undermining the First Amendment, the FCC’s credibility, and the laws he is trusted to administer. His abuse of his office to force an unwarranted settlement of a private lawsuit is shameful and warrants disbarment.”

Industry News

The Ticket’s “Musers” Debut New Podcast

Cumulus Media announces that KTCK-AM/FM, Dallas-Fort Worth “The Ticket” morning drive show “Theimg Musers” – starring George Dunham, Craig Miller, and Gordon Keith – is joining the Cumulus Podcast Network. Calling it a natural extension of the daily radio program, Cumulus says “The Musers: The Podcast” will deliver exclusive podcast-only segments that fans won’t hear anywhere else. A new episode drops each Wednesday.

Industry Views

SABO SEZ: Top 40 is Always the Answer

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
And TMN syndicated, “Sterling on Sunday”

imgReviewing radio’s challenges:

— Trouble attracting and growing younger demos
— Trouble appealing to youth-oriented advertisers
— Trouble generating excitement in our culture
— Trouble owning a seat in the news media
— Trouble attracting out of college/high school employees
in sales, management on air.

The answer is: Top 40 or, if you must, CHR. The answer has always been Top 40.

The brilliant Allen Shaw, president ABC FM Radio, CEO Beasley Broadcasting, CEO/owner Centennial, said, “And Top 40 will always have an important place in radio because it plays the most popular music therefore it will always have an audience.”

In reviewing Spring Nielsens, it is hard to find a Top 40 station that is #1 6+ in any city. Consider how odd that is. Since 1955 there have been hundreds of Top 40 stations that attracted dominant shares of audience.

No, not audience: fans. Passionate fans because music is passion. New music is more passion. Cultural pebbles between the songs dropped by passionate radio stars compel even more passion.

Big contests. Big promotions. Breaking music trends. Huge voices. Pounding jingles. Prizes: Trips to see Taylor Swift in the studio – in England. A week off from school, on us! Free pizza for 50 of your friends – for a year. A new red, customized Z-93 car in your driveway on your birthday. Ed Sheeran plays your prom! A limo to school on opening day. Big Time Rush sings at your street fair.

Alex Warren writes a song for you – and performs it for you. Gift certificates for CAMEO. The Apple package… an iPhone, iPad and MacBook Air.

Media Buyer: Hop on the station yacht this summer, let’s go for a sunset party cruise. One buyer wins this custom Mustang. Wherever you go on vacation, tab’s on us.

Excited? Radio is good at contesting, better than any other medium. Excitement in thin air is what radio does… well, used to do.

Of course radio is a low choice among fresh grads, 18-24s, and media buyers. Radio stopped making the best radio, stunning, pulsing, sexy, unpredictable. We stopped rolling out the red carpet: Hot, current, daring, dangerous… Top 40.

You were drawn to radio because of Top 40. Make that.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

Yesterday’s Top News/Talk Media Stories (7/29)

The most discussed stories yesterday (7/29) on news/talk radio and related talk media according to TALKERS research:

1. Colleges Settle with Trump Administration
2. The Fed and Interest Rates
3. The Epstein Files
4. U.S.-China Trade Negotiations
5. Gaza Humanitarian Crisis