Monday Memo: Well Said!
By Holland Cooke
Consultant
Mark Twain reckoned that “the difference between the almost right word and the right word is the difference between the lightning bug and the lightning.”
Examples, from dueling commercials in a hyper-competitive, hyper-growth industry:
“Draft Kings has so many ways to bet on baseball you’re going to feel like a winner all summer.”
“Every at-bat is a chance to win big on FanDuel.”
Craft copy for local retailers THAT well-written, and they will get results and you will get renewed.
Station promo copy this enabling and user-friendly will earn you tune-in and clicks: “The Berkshire Hathaway annual meeting, all day tomorrow, anywhere you are, on the platforms of CNBC.”
The American Association of Retired Persons still advocates for them, but it no longer restricts membership to seniors. Otherwise, its base would, literally, die-off (radio take note). So…
“The younger you are, the more you need AARP.”
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke
“During that time, he has guest-hosted statewide news/talk programs as well as a regular weekend show, produced their daily morning show, worked with clients in a creative variety of ways, and spent countless evenings and weekends announcing local soccer and baseball games.” KFAB program director Scott Voorhees adds, “Emery will continue KFAB’s nearly 100-year-old tradition of on-air personalities who are passionate about connecting with the community we serve. It’s not about hammering an agenda; it’s about entertaining and relevant conversations of interest to Omaha/Council Bluffs and the surrounding area.”
gathered outside the Federal courthouse and calls from Mike’s nationwide audience giving their perspective on this unprecedented moment in our nation’s history. In addition to broadcasting his nationally-syndicated talk show from Salem/Miami….Gallagher and “Mike Gallagher Show” staffer Tracee Stockwell will then head to the Federal Courthouse where political supporters of the 45th president are organizing what’s being billed as ‘a peaceful rally in support of President Trump.’” Video of the Gallagher special will also be cleared live on the Salem News Channel.
unexpectedly on June 5 after a brief illness at the age of 59. JVC Broadcasting executive vice president Bruce Shepard states, “It is with an extremely heavy heart that I bring you the news that early this morning, Lev, a dear member of our JVC Family, our co-worker, our friend, lost his battle and was taken from us way too soon. We will miss Dave more than words can possibly say.”
Farber
Election Coverage; Curtis Sliwa: Closing of Lenny’s Pizza for Best Personality, Social Media; and “The Other Side of Midnight” host Frank Morano’s interview with William Shatner for Best Podcast. Red Apple Media CEO John Catsimatidis says, “I am proud of our talent and all station personnel that have worked hard to make 77WABC the station it once was. Our talent and staff are leaders in their field; our on-air personalities include the biggest names in New York. We’re just getting started. There is always more to come from the iconic 77WABC.”
was a violation of the non-compete portion of his contract. Axios reports that Carlson’s lawyers say, “Any legal action by FOX would violate [Carlson’s] First Amendment rights.” The Axios piece goes on to say that Carlson is accusing FOX News of breach of contract for breaking their promise to not settle the Dominion Voting Systems lawsuit in a manner in which it would indicate wrongdoing on the part of Carlson. It’s been reported that firing Carlson was a part of FOX’s settlement agreement with Dominion. 
“The Star Spangled Banner” in the rotunda of the U.S. Capitol by Capitol Police. Gallagher says, “We had already scheduled an evening of lively discussion about politics and current social issues when a video of these wonderful kids being cut off went viral. When we meet at the historic Greer Depot on Friday night, I can assure you the Rushingbrook Children’s Choir will perform our National Anthem unencumbered and will only be interrupted by thunderous applause from our listeners.”
Show” to a live clearance from 1:00 pm to 4:00 pm. KIDO brand manager Kevin Miller states, “In the world that we live in today, with the possibilities of world war and an upcoming presidential election, the addition of Clay and Buck along with Sean Hannity live will allow Idahoans to hear the news and talk about it as it happens. It’s great having all three talented hosts with Idaho connections and values in the Treasure Valley.”
47, James Norman Swank, 35, and Elizabeth Ann Caruso, 35, have been charged with burglary. The report goes on to note that Caruso and Swank admitted being at the station but denied stealing anything. While MacDowell admitted breaking into the station and stealing two demolition bags, sanitary wipes, and a fire extinguisher. They’ve each been released on $25,000 unsecured bail. 
streaming content, the industry is at a critical crossroads. TuneIn On Air digitally optimizes the reach of audio content to over 30 million TuneIn users across the country. Accessibility of AM content also increases to over 200 connected devices that partner with TuneIn, including, but not limited to, Amazon Alexa; Google Home; Sonos and Bose speakers; all iPhones and Android-based phones; and Tesla, Fisker and VinFast electric vehicle integrations.” TuneIn CEO Rich Stern adds, “The future of AM Radio is on the top of all of our minds. TuneIn is committed to helping AM radio thrive in the digital world. It offers such a vast and rich library of audio programming that is integral to millions of Americans’ daily lives. Offering AM broadcasters the opportunity to digitize through TuneIn On Air for free is one way we can build a brighter future together.”
and sports – who will transition into an innovation-focused consultant role at the end of June. iHeartMedia Boston SVP of programming Dylan Sprague comments, “Rob’s 
vision has helped guide ‘WBZ NewsRadio’ towards becoming a digitally focused news organization. I’m glad that he will continue to be a part of our organization as he moves into the next part of his career.” 
director. Jay is a consummate professional with a strong connection to the community, and we are thrilled to have him to lead our newsroom. I couldn’t be more excited about where ‘WBZ NewsRadio’ is headed with Bill and Jay at the helm.” Flaherty states, “I am excited to work with the best news staff in the business as we keep finding ways to make innovative changes to live local news. WBZ NewsRadio is combining its strong signal with an impactful social media presence to bring news and storytelling to people of all ages,” said Bill Flaherty.
“The Eagle”; WCFW-HD2, Chippewa Falls/W228EP, Eau Claire “93.5 The Tap”; and WRJN-AM/W260CV, Racine – are carrying the Civic Media talk show lineup that includes “As Goes Wisconsin” with Kristin Brey; “The Todd Allbaugh Show”; “Matt Flynn-Direct”; “The Devil’s Advocates” with Crute and Dom; and more. The early morning shows across the network are local, with “UpNorthNews Radio” with Pat Kreitlow airing on WLCX and WCFW, and “The Lou Rugani Show” airing on WRJN.
together to further Bonneville’s mission to be a positive influence on the communities we serve. We’ve grown as a company in our reach and impact. I know Tanya will take Bonneville to the next level – I’m thrilled for the future of the company under her leadership.” Vea comments that Brown has been, “an incredible mentor” and she is “so grateful for all that he’s done” for Bonneville. “He has led by example as a steward of the company and its resources. I will miss working with him, and I feel incredibly 
fortunate to take on this role knowing that he has put the company in a position of strength. Bonneville is a special company. I’m committed to building on the foundation of those who have come before me and am focused on fulfilling our mission to be trusted voices in our communities. Our greatest strength is our team of talented people. I’m honored to be able to work with them to grow Bonneville for the future.” Brown’s tenure as Bonneville’s president began in December 2013. Before that, he possessed a similar title for McGraw-Hill Broadcasting Company. During Brown’s 28 years at McGraw-Hill, he worked in various sales and management capacities for ABC and Azteca America television stations. He currently is board chair for the NAB Leadership Foundation. Recently promoted to executive vice president of content and media operations, Vea oversees content strategy for all Bonneville markets. She commenced with Bonneville in 2010 as vice president of program development before being boosted to senior vice president/general manager overseeing the company’s Salt Lake City cluster. Currently on NBC’s affiliate board and executive committee, Vea formerly worked in advertising and public relations.
states, “
hands are tied as anything he could say has to be approved by management. The Boston Globe reports that Shertenlieb said, “The last time he was out for an extended period, I gave an update and was gently asked for a lot of different reasons that any statement regarding him has to be approved by management. There have been statements that have been submitted, some have been approved, some haven’t been. It just turns into asking, ‘What can I say? What can I say?’ Listen, no one wants to be in this position. Fred doesn’t want to be in this position, the station doesn’t want to be in this position, I certainly don’t want to be in this position, but as of now, all I’ve been approved to tell you, because you’re such great listeners and we love you, is that he’s not here today, I’m not sure exactly when he’ll be back, but I’ve been a friend of Fred’s for years and I hope the best for him.” 
James. The focus on illegal immigration will feature local and national law enforcement officials, along with local community leaders and migrants in answering questions about recent developments, technology advancements, cross-border traffic control systems, border and citizen security, quality of life in the border region, and economic opportunities. James comments, “On this trip, we’re ripping up the talking points and bringing you actual observations and conversations with those directly affected by the crisis at our southern border. I look forward to delivering these real-time moments to the WORD audience.”
Beasley Media Group the advantage of offering their local advertising partners instant and affordable video creative that overcomes traditional barriers to video advertising… The pact with Beasley Media Group is Waymark’s first major step into radio, following recent national video deals with both Spectrum Reach and Gray Television stations. With 
the rise of connected TV and free ad-supported streaming TV channels, this opens a host of new marketing opportunities for local advertisers. Beasley’s local sales teams are already using Waymark to win small business clients by providing customized sample creative for CTV and digital opportunities.” Beasley Media Group VP of operations Kevin Rich comments, “Local advertisers are looking for more effective and cost-efficient ways to stand out and attract customers across multiple media platforms. Our partnership with Waymark allows us to help local advertisers accomplish this goal and maximize the audience that will see and hear their message.”
Townsquare Media where he was market president and general manager for its Rockford, Illinois station group. Urban One regional VP & general manager Jeffery Wilson Sr. says, “Brian has a track record of taking leadership, customer service, and community service to the highest levels, while working with his teams to reinvent themselves. That’s how we do things at Radio One-DC. We’re thrilled to welcome Brian as we craft historic success on the horizon.”
was stepping back from his duties, that allowed the station to use internal research to consider the best options to tweak its programming. That resulted in the station naming longtime station reporter and anchor Chris Chandler the new morning host, swapping late morning and afternoon hosts Mark Arum and Eric Von Haessler, and making Shelley Wynter solo host in evenings and giving his former co-host MalaniKai Massey her own Saturday night program. Charles says, “I feel very comfortable that we’ve got the right people in the right slots. We are set to grow our success.” 
severe weather events as a live audio simulcast of The Weather Channel television channel. The Pattrn stream will be a daily live audio simulcast of the Pattrn FAST channel, which explores climate, the environment and how the Earth is changing and elevates new voices to 
the conversation. The Weather Channel en Español stream will be a daily live audio simulcast of The Weather Channel en Español network. Audacy SVP digital audio content Tim Clarke says, “Audio and radio are time-tested, reliable ways for listeners to access critical and potentially life-saving information during severe weather events. This partnership will add a new layer to our best-in-class news content offering while expanding the reach of The Weather Channel’s broadcast weather coverage to Audacy app users across the country.”
2022, WBZ NewsRadio won three Regional Edward R. Murrow Awards for excellence Breaking News Coverage, Best Newscast and Continuing Coverage. WBZ NewsRadio director of operations Bill Flaherty comments, “To be singled out in these important categories is such an honor. I couldn’t be prouder of our team and the hard work they put in over the past year.”