Industry News

Missanelli’s Exit from “The Fanatic” Appears to Be Budget Related

Philadelphia sports talk host Mike Missanelli was abruptly let go from Beasley Media Group’s sports talkimg WPEN-FM 97.5 The Fanatic on August 8 after almost a year back behind the mic at the station. Missanelli joined sister rock WMMR’s Kathy Romano – a cast member of the “Steve and Preston Show” – was also let go. Beasley issued the following public statement: “We are very grateful for his contributions to the station and our listeners, and we wish him all the best.”

Industry News

KSPN-AM, Los Angeles Extends Rams Coverage

Good Karma Brands’ KSPN-AM “ESPN Los Angeles” extends its partnership with the NFL’s Los Angeleskspn am Rams. ESPN LA VP and market manager Sam Pines says, “The Los Angeles Rams are one of the most exciting and dynamic franchises in the NFL, and we are proud to be their partner and the radio home. This partnership allows us to deliver unmatched access, exclusive content, and the passionate game-day energy Rams fans deserve on the radio, online, on our app, and everywhere else they connect with us and our talent.”

Industry News

Top News/Talk Media Stories Over the Weekend (8/16-17)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Trump-Putin Meeting
2. Guard Troops in DC
3. Texas & California Redistricting
4. The Epstein Files
5. ICE Raids

Industry News

PBS cutting its budget by 21%

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According to a report in The New York Times (8/14) by writer Ben Mullin, PBS is cutting its current budget by more than a fifth in response to the Corporation for Public Broadcasting’s defunding. The cutback is in reaction to the fact that approximately 15% of PBS’s budget derived from the federal grants are about to be slashed per Congressional decision. This move eliminates roughly $500 million in federal funding from public radio and television. This is having a negative rippling impact on the entire PBS local station system. Read the entire NYTimes report here.

Industry News

Top News/Talk Media Stories This Past Week (August 11-15, 2025)

Here are the most talked about stories of the past week (8/11-15) on news/talk radio and related talk media according to TALKERS:

Stories

1. Trump-Putin Summit / Russia Ukraine War
2. Trump Tariffs / Economy / Social Security
3. Texas Redistricting Battle
4. Israel-Gaza War
5. The Epstein Files
6. National Guard in Washington, DC
7. ICE Raids
8. DOJ’s Trump-Russia Investigation
9. Artificial Intelligence
10.Trump Lincoln Center Plans / Melania to Sue Hunter Biden

People

1. Donald Trump
2. Vladimir Putin / Volodymyr Zelenskyy
3. Benjamin Netanyahu
4. Jeffrey Epstein / Ghislaine Maxwell
5. Greg Abbott
6. Kristi Noem / Pam Bondi
7. Xi Jinping / Narendra Modi
8. Sam Altman / Elon Musk
9. Sylvester Stallone / Gloria Gaynor / KISS
10.Barack Obama / Joe Biden / Melania Trump / Hunter Biden

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

WGN Hosts Bob Sirott and John Records Landecker Return with Special Friday Three-Hour Friday Night Radio Nostalgia Show (8/15)

Bob Sirott and John Landecker WGN

WGN, Chicago announced today (8/14) its hosts Bob Sirott (left) and John Records Landecker (right) will return for another night of radio nostalgia. Back by popular demand, “For Radio Geeks Only,” sponsored by Apple Chevy, is expanded to a three-hour show airing on Friday, August 15 from 7:00 to 10:00 pm.Sirott and Landecker first united in July for an hour’s show, reminiscing about their days as music DJs.img “Listeners to our first ‘For Radio Geeks Only’ special told us they wantematthewd more – and John and I did, too! We’re glad to bring it back with an even longer show this time,” said Bob Sirott.  Go back to the days before streaming, cable, VCRs, DVDs, and smartphones when rock ‘n’ roll radio was a source of entertainment. Sirott and Landecker will play their favorite jingles and will be joined by special guests, including 1960s disc jockeys Ron Riley and Spike O’Dell, one of WGN Radio’s very own. Listeners are being encouraged to call or text the station at 312-981-7200 to share their stories of listening to radio and records. The show will be available as a podcast on wgnradio.com.

Industry News

Yesterday’s Top News/Talk Media Stories (8/13)

The most discussed stories yesterday (8/13) on news/talk radio and related talk media according to TALKERS research:
1. Trump-Putin Meeting / Israel-Gaza War
2. Trump Tariffs / DC National Guard Deployment
3. ICE Raids
4. Texas Redistricting
5. Epstein Files / Lincoln Center

Industry Views

Who Said That? A Practical Guide to Voice Imitation Risk

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgArtificial intelligence now makes it possible to replicate a human voice with striking accuracy. For broadcasters, podcasters, and content creators, the central question is: When does using or imitating a voice become a legal problem? The answer depends on the person being imitated, the purpose of the use, and the rights attached to that voice. Below is a six-bucket framework to help evaluate the risk.

Bucket 1 – Human Imitation of a Living Person
Example: In Midler v. Ford Motor Co. (1988), Ford hired a singer to imitate Bette Midler’s voice for a commercial after she declined. Legal focus: Right of publicity, false endorsement, misappropriation of identity. Risk: High – especially for commercial use without parody or commentary.

Bucket 2 – AI Cloning of a Living Person
Example: AI trained on hours of a broadcaster’s work generates new scripts in that broadcaster’s voice. Legal focus: Same as Bucket 1, plus emerging AI laws in several states. Risk: Very high – AI makes imitation faster, more precise, and harder to defend as coincidental.

Bucket 3 – AI Cloning of a Deceased Person Within Post-Mortem Publicity Window
Example: An AI-generated George Carlin special, written by humans but performed in a Carlin voice model. Legal focus: Post-mortem right of publicity, lasting 20–100 years depending on the state. Risk: High without estate authorization, even if marketed as a tribute.

Bucket 4 – Historical/Public Domain Figures
Example: Voicing George Washington in an original script. Legal focus: Minimal – rights generally end at death and do not extend for centuries. Risk: Low unless portrayal implies a false endorsement of a current product or service.

Bucket 5 – Corporate Library Owner Using AI to Create New Content
Example: A company acquires a complete host archive, such as Howard Stern’s, and uses AI to create new programming in that voice. Legal focus: Copyright in recordings is separate from publicity rights in the voice. Owning the archive does not automatically permit new performances in that voice. Risk: High without explicit contractual rights to name, likeness, and voice for future works.

Bucket 6 – Inspired-By Voice Not Clearly Identifiable as a Specific Person
Example: An AI voice styled as “a gravelly, old-school talk radio host” without matching a real person. Legal focus: Minimal unless resemblance convinces listeners it is a specific individual. Risk: Low to moderate, depending on closeness to a real identity.

Decision Path
Before using a recognizable voice, ask: 1. Is the person living or deceased? 2. If deceased, are they within their state’s post-mortem publicity period? 3. Is the voice a deliberate imitation? 4. Do you have written permission? 5. Is the purpose parody, commentary, or other transformative use?

Takeaways
Talent: Protect your voice rights in contracts, including AI uses. Buyers: Archive ownership does not guarantee the right to generate new voice content. Creators: Parody and commentary may help, but they are not blanket defenses. As voice cloning becomes more accessible, securing clear rights before production remains the safest path. The cost of permission is almost always less than the cost of defending a lawsuit.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com

Industry News

New Research: The Most Avid NFL Fans Live on Sports Audio

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New research from Audacy and Vision Insights reveals that the most passionate NFL fans aren’t just watching games – they’re living the NFL lifestyle through sports audio. Over 80% of NFL fans listening to sports talk radio, play-by-play, and sports podcasts identify as avid fans – outpacing TV viewers and social media followers. These listeners are also a marketer’s dream: higher incomes, more spending power, and deeper emotional connections to brands that support their teams. Audacy’s sports network claims to reach more monthly listeners than the next three competitors combined, making it the largest home for NFL diehards.

Please click here for full survey results.

Industry News

Yesterday’s Top News/Talk Media Stories (8/12)

The most discussed stories yesterday (8/12) on news/talk radio and related talk media according to TALKERS research:
1. Trump Tariffs / DC National Guard Deployment
2. Forthcoming Trump-Putin Meeting / Israel-Gaza War
3. ICE Raids / Texas Target Shooting
4. Texas Redistricting
5. Epstein Files

Industry News

Ed Herman Joins Big Toe Media, LLC as Partner in Ownership of KLIS Radio, St. Louis

KLIS
 

St. Louis-based Big Toe Media, LLC, the recently launched media company behind The Lou Information Station (KLIS 590 AM), has announced that Ed Herman, managing partner of Brown & Crouppen Law Firm, has officially joined the company as a partner (8/12).  The company tells TALKERS that Herman, a prominent voice in the St. Louis legal and media communities, brings with him a wealth of experience in brand development, audience engagement, and community impact. Herman’s investment in Big Toe Media signals a bold step forward in the company’s mission to reshape local talk radio and digital content.  “Ed has been part of building one of the most recognizable brands in St. Louis through innovation and an unwavering focus on connecting with people,” says Dave Greene, cofounder of Big Toe Media. “His belief in our vision—and his decision to invest in it—gives us the momentum and credibility to take KLIS to the next level.”  KLIS 590 AM, now branded as The Lou Information Station, is being reimagined as a locally driven platform for talk radio, live video streaming, podcasts, and real-time digital engagement. Programming focuses on the people and stories that matter most to the St. Louis region. “I’ve always believed in using media to empower and inform,” says Herman. “While I’ll continue serving as managing partner at Brown & Crouppen, joining Big Toe Media gives me the chance to be part of something that’s not just entertaining – but truly meaningful. This is local media done right.”  With Herman on board, Big Toe Media plans to continue expanding original programming, investing in local talent, and creating new advertising and sponsorship opportunities that serve both listeners and the region’s business community.

Industry News

Yesterday’s Top News/Talk Media Stories (8/11)

The most discussed stories yesterday (8/11) on news/talk radio and related talk media according to TALKERS research:

1. Trump Tariffs / DC National Guard Deployment
2. Forthcoming Trump-Putin Meeting
3. Israel-Gaza War
4. Texas Redistricting
5. Epstein Files

Industry News

FCC Commissioner Gomez Issues Scathing Statement on Paramount-Skydance Merger

FCC Commissioner Anna M. Gomez has made no secret of the fact that she’s horrified not by the merger itself but with Paramount’s acquiescence to the Trump Administration in seeking approval to merge with Skydance. Here is her statement in full: “Today marks the final chapter of a dark moment in our nation’s history. After months of cowardly capitulation, including an unprecedented payout to settle a meritless lawsuit in exchange for regulatory approval, Paramount and Skydance have completed their merger, and ‘New Paramount’ will be created.

“This will be a new company, born in shame after trading away fundamental First Amendment principles inimg pursuit of pure profit. It embraced this Administration’s radical notion that discriminatory behavior should be tolerated and even embraced, while efforts to expand opportunity for everyone should be rejected.

“More alarmingly, the company agreed to never-before-seen forms of government control over newsroom decisions and editorial judgment – actions that violate both the First Amendment and the law. A government-sanctioned ‘truth arbiter’ will soon arrive at CBS. Their role will be to ensure that journalists at CBS do not criticize this Administration or express views that conflict with its agenda. That should alarm anyone who values the core democratic principle of a free and independent press.

“All of this is being carried out under the guise of combating so-called ‘media bias,’ a term which, in practice, appears to encompass anything or anyone who disagrees with this Administration. Never mind that those now feigning concern over media bias are the same individuals who have spent the past decade attacking the press and sowing public distrust in journalism. And even if such bias did exist to the extent they claim, the last entity the American people should entrust with defining or policing it is the federal government.

“Sadly, this will not be the end of this Administration’s campaign of intervention in media to silence critics, gain favorable coverage, and impose ideological conformity on newsrooms that should remain independent. With longstanding institutions like CBS compromised in this way, it will be up to us – as citizens – to hold this Administration accountable for its abuses.

“I urge others to take notice and find their courage. And I will continue to call out cowardly corporate capitulation for what it is: a betrayal – not just of journalistic independence, but of the public trust.

“Because if the First Amendment is to mean anything at all, it must mean that no government –regardless of party – gets to decide what is true, who gets heard, or which voices are silenced.”

Industry Views

Monday Memo: Topics That Tune-Them-In

By Holland Cooke
Consultant

imgBaby Boomers (born 1946–1964) are some 20% of the U.S. population, but control more than 50% of all household wealth. They hold $70+ trillion in assets and spend an estimated $548 billion annually. They are lifelong AM/FM listeners, and they’re redefining what life after 60 looks like. Are you into what they’re up to?

Some are having the time of their lives. Others are confronting new realities. All are seeking relevance, respect, and real-world information. Consider these issues for call-in topics and guest interviews and podcasts. Possibly a sponsored series?

Lifestyle & Purpose

— “How to Make Your Bucket List Actually Happen”
— “Finding Purpose Beyond the 9 to 5”
— “Encore Careers That Start with a Volunteer Gig”

Health & Wellness

— “Sleep After 60: What Changes and What Helps”
— “The Foods That Fight Brain Fog”
— “Fitness Without the Injuries: Smarter Workouts After 50”

Financial Confidence

— “How Much is Enough? Retirement Planning Backwards”
— “Social Security Myths That Could Cost You”
— “Turning Your Home into Income” (downsizing, ADUs, Airbnb)
— “Helping Without Hurting: When Adult Kids Need Financial Help”

im

Freedom & Adventure

— “How to Travel More for Less”
— “National Parks Over 60: Hidden Gems and Senior Pass Tips”
— “Cool Day Trips”

Home & Relationships

— “Downsize Without Drama”
— “Living With – or Near – Your Kids: Pros, Cons & Boundaries”
— “Home Safety Upgrades You’ll Be Glad You Made”
— “The Second Time-Around Marriage: Legal & Emotional Realities”
— “Grandparenting Without Overstepping”

Learning & Creativity

— “The Science of Lifelong Learning: Why Your Brain Craves It”
— “It’s Never Too Late to Learn an Instrument (or a Language)”
— “Turning Your Life Story Into a Book – Or a Podcast”
— “Digital Detox: How to Stay Connected Without Feeling Glued”

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Top News/Talk Media Stories Over the Weekend (8/9-10)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Tariffs Go into Effect
2. Deadly CDC Shooting
3. Trump Federal Takeover of DC
4. Trump-Putin Meeting
5. Israel’s Gaza City Takeover

Industry News

Audacy Flips WSFS, Miramar to Sports

Audacy flips alternative WSFS-FM, Miramar, Florida – between Miami and Fort Lauderdale – to a simulcast of its Miami sports talker WQAM and is petitioning the FCC to change the calls to WQAM-FM.img The station is at 104.3 FM and boasts a 100,000-watt signal. Audacy regional president Claudia Menegus says, “Miami’s sports fans have an unrivaled passion, and they deserve a destination that matches their energy. By adding this powerful FM signal, we’re not just expanding our reach – we’re solidifying WQAM’s position as the undisputed leader in South Florida sports radio.” The weekday lineup consists of “The Joe Rose Show with Hollywood” (6:00 am to 10:00 am), “Tobin & Leroy” (10:00 am to 2:00 pm) and “Hochman, Crowder & Solana” (2:00 pm to 6:00 pm).

Industry News

KGYM-AM, Cedar Rapids Cuts Three Hosts

According to a report in The Gazette, KZIA Inc.’s sports talk KGYM-AM, Cedar Rapids, Iowa is canceling two local programs for financial reasons. “The Todd Brommelkamp Show” (6:30 am to 9:00 am) and theimg “Gym Class” with Scott Unash and Mark Dukes (3:00 pm to 4:00 pm) did their last shows this week. The local show “Spencer on Sports” with Spencer Wagen will continue in its 4:00 pm to 6:00 pm slot. KZIA Inc. CEO Julie Hein is quoted saying, “Like a lot of media, including your, and national TV and local TV, restaurants, factories, we are experiencing some economic changes. I hope there is a rebound. Scott Unash and Mark Dukes have been legends in this market for decades and have done amazing things for sports in the Corridor. Todd Brommelkamp, to me, was a breath of fresh air and a real leader in talking about the Hawkeyes and all kinds of great things. I adore all of them and I am forever a fan of all three men.” Read The Gazette story here.

Industry News

Top News/Talk Media Stories This Past Week (August 4 – 8, 2025)

Here are the most talked about stories of the past week (8/4-8) on news/talk radio and related talk media according to TALKERS:

Stories

1. Trump Tariffs
2. The Economy / Fed Policy
3. Texas Redistricting Battle
4. Potential Trump-Putin Meeting
5. The Epstein Files
6. Fort Stewart Shooting
7. ICE Raids / Detention Camp Plans
8. Israel-Gaza War
9. DOJ’s Trump-Russia Investigation
10.Sydney Sweeney Controversy

People

1. Donald Trump
2. Jerome Powell
3. Greg Abbott
4. Vladimir Putin
5. Jeffrey Epstein / Ghislaine Maxwell
6. Quornelius Radford
7. Kristi Noem
8. Pam Bondi
9. Benjamin Netanyahu
10.Sydney Sweeney

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

WGN’s Dave Eanet to Retire; Andy Masur Named AM Sports Anchor

WGN Radio morning drive sports anchor Dave Eanet is retiring from his role on the Bob Sirott morning show. The station announces that Andy Masur will assume the sports anchor position effective August 28. Eanet is not retiring from broadcasting as he’ll continue as play-by-play voice for Northwestern Wildcatimg football and men’s basketball games broadcast on WGN and he’ll also serve as a fill-in anchor on the WGN-TV sports desk. Eanet says, “Can’t believe it’s been 41 years since I first set foot in the WGN studios. As I close this chapter of my career, imgthe word that comes to mind is ‘grateful.’ I’m so thankful to the entire WGN family for their friendship and support over the years. It’s not just the names you know, but the entire crew on and off the air. I’m forever indebted to the managers, engineers, producers, newspeople, sales team, and all the others who have made WGN such a special place to work. Most of all, I’m thankful to the listeners who have a special relationship with this station.” WGN Radio VP and general manager Mary Sandberg Boyle says, “I am thrilled to share that our own Andy Masur will assume morning show sports duties going forward. Andy is a talented broadcaster who has built a rapport with the WGN Radio audience as a regular fill-in for Dave and as our weekend sports anchor. We are lucky to have him.”

Industry News

Grant Napear Returning to Sacramento Sports Talk

Former KHTK, Sacramento sports talk host and former Sacramento Kings TV broadcaster Grant Napear is returning to Sacramento sports radio to host the 3:00 pm to 6:00 pm show on Lotus Communications’img sports talk KSAC-AM/K284CM, effective September 2. This comes five years after he was fired by Bonneville’s KHTK, Sacramento and the Kings after a social media exchange with former Kings player DeMarcus Cousins about the Black Lives Matter movement and used the phrase, “all lives matter.” Napear sued Bonneville and lost but is currently appealing that ruling. Napear tells the Bee, “It’s going to be the Grant Napear show that people have listened to for decades. I’m competitive. I’m not only coming back to Sacramento. I’m coming back to win.” Read the Sacramento Bee story here.

Industry News

WSCR, Chicago Helps Raise $750k for BrainUp

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Audacy sports talk WSCR, Chicago “670 The Score” partners with the Chicago Cubs for the second “Cubs for a Cure” radiothon and raised more than $750,000 for BrainUp, a nonprofit committed to brain cancer awareness. As a result, the effort, in collaboration with AbbVie, Advocate Health Care, American Airlines, Cologuard and Stand Up To Cancer, collectively raised over $1.5 million for the cause.

Industry News

Yesterday’s Top News/Talk Media Stories (8/6)

The most discussed stories yesterday (8/6) on news/talk radio and related talk media according to TALKERS research:

1. Trump Tariffs Kick In
2. Potential Trump-Putin Meeting
3. Fort Stewart Shooting
4. ICE Raids
5. Israel-Gaza War

Industry News

Nielsen and Edison Collaborate on “Podcast Fusion”

Nielsen announces a new collaboration with Edison Research to launch Nielsen Podcast Fusion powered by Edison Research. Nielsen says, “For the first time, advertisers and agencies will be able to plan, optimize and compare all major media types – including podcasts, TV, radio, digital and social – in oneimg place. This new data fusion will integrate the industry-leading Edison Podcast Metrics into Nielsen’s widely used media planning tool, Nielsen Media Impact img(NMI).” Nielsen adds, “As podcast listenership continues to grow, it is critical for advertisers to have sophisticated tools and data to effectively plan, measure and optimize their audio investments. Nielsen Podcast Fusion in NMI will provide an even more holistic view of media planning and help users uncover valuable insights and demonstrate the effectiveness of their campaigns. NMI users will also be able to optimize media plans by specific podcast networks and genres, as well as top podcast programs.” NPR and Ocean Media are among the charter subscribers at launch.

Industry News

Report: Current Contract with SiriusXM is Stern’s Last

Numerous outlets, including the New York Post, are reporting that Howard Stern’s current contract with SiriusXM expires at the end of this year and it might be his last with the satcaster. Insiders are quotedimg saying Stern is mulling retirement and that he might consider a shorter-term deal than the usual five-year pacts he’s been signing. Still other sources say Stern isn’t the draw he once was, and a renewal of his current $500 million deal is not going to happen. Another report indicates SiriusXM may make a bid for his library of shows instead of a renewed contract for new content. See the New York Post story here.

Industry News

FOX News and Tucker Carlson Rise in July Podtrac Ranker

Podtrac releases its Top Podcasts chart based on U.S. unique monthly audience for the month of July and the only move among the top five is FOX Audio Network’s FOX News Hourly Update rises one spot to #4,img leap-frogging Dateline NBC (#5). Otherwise, the top three remain (in order): “NPR News Now,” “The Daily” (New York Times), and “Up First from NPR.” “The Tucker Carlson Show” jumps six places to finish the month at #18. See the complete ranker here.

Industry News

Salem Media Group Announces Amendment to Loan and Security Agreement

Salem Media Group enters into a Third Amendment to Loan and Security Agreement, dated as of July 28,img 2025, with Siena Lending Group LLC. The Amendment, among other things, adds additional real property owned by Salem Radio Properties, Inc. to the collateral under the Loan Agreement, which increases the borrowing base and therefore the amount that the company may borrow under the Loan Agreement.

Industry News

Yesterday’s Top News/Talk Media Stories (8/5)

The most discussed stories yesterday (8/5) on news/talk radio and related talk media according to TALKERS research:

1. The Economy / Trump vs The Fed
2. Sanctions on Russia
3. Tariffs
4. Texas Redistricting Battle
5. The Epstein Files

Industry News

WBBM, Chicago Names Buchholz Political Editor

Audacy’s all-news WBBM-AM/WCFS-FM, Chicago names Geoff Buchholz the new political editor. In this role, he’ll lead the newsroom in delivering coverage of City Hall and its key players. WBBM brand manager Craig Schwalb states, “Chicago’s City Hall has all the twists, power plays and tension of a greatimg detective story. It takes someone who is an exceptional journalist with seasoned and sharp instincts like Geoff to follow the plot. I’m excited to see how he continues to build on the legacy that Craig Dellimore left behind and how his presence strengthens our multi-platform political coverage to better serve our Chicago area listeners.” Buchholz comments, “Chicago and Illinois are entering a critical era, and it’s more important than ever that our audience understands how the actions at City Hall, in Springfield and Washington affect their lives. I’m so grateful for our listeners’ trust, and I’m looking forward to being our station’s politics-to-English translator and excited to get to work.”

Industry News

Cumulus and Rumble Announce Partnership

Cumulus Media announces a strategic partnership with video-sharing and cloud services provider Rumble. Cumulus says this deal “will unlock new opportunities across Cumulus Media – including Westwood One and the Cumulus Podcast Network – and Rumble.com, including expanded distribution of content from both companies.” With this agreement, Rumble and Westwood One will collaborate to maximizeimg advertising opportunities for brand partners, packaging assets across each portfolio to create unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble’s video platform. Westwood One president and Cumulus EVP corporate strategy and development Collin Jones says, “This partnership represents a powerful alignment between two media innovators. By combining our premium podcast inventory with Rumble’s dynamic creator ecosystem, we’re creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety.” Rumble CEO Chris Pavloski, adds, “We’re excited to partner with Cumulus Media and Westwood One to bring advertisers closer to the creators and audiences they care about. This collaboration allows us to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities.”

Industry Views

TV Trend is Radio Wake-Up Call

By Holland Cooke
Consultant

imgSouth Florida viewers are confused. WPLG, which brands as “Local 10,” was an ABC-TV affiliate for 69 years… until yesterday. Now it’s more local than ever, after divorcing its network, whose programming moved to the FOX affiliate’s digital channels 18.1 and 7.2, now branded “ABC Miami.” Among courteous FAQs about this change on WPLG’s web site: “How do I rescan my TV?” to find ABC programming.

FAQ #1: Why is this happening? 

WPLG GM Bert Medina explains, “We made a generous offer to ABC, but it became clear the two sides were not going to agree to a new deal.”

Citing the FCC’s “interest in and the authority to promote the public interest and to ensure that local broadcast TV stations retain the economic and operational independence necessary to meet their public interest obligations,” Chairman Brendan Carr is investigating what he calls networks’ “attempt to extract onerous financial and operational concessions from local broadcast TV stations.” His recent letter to Comcast CEO Brian Roberts announced an inquiry into NBC practices that will also scrutinize other networks’ affiliation agreements. He reckons that networks threatening long-held affiliations “could result in blackouts and other harms to local consumers of broadcast news and content.”

“That’s why we have an FCC license.”

WPLG’s GM explains that “our job is to serve this community with news and local programming.” He – and his Berkshire Hathaway ownership – determined that “if we agreed to the ABC terms, that mission would have suffered.” The last straw? “Exclusivity, which is the core to our relationship, is disappearing. Even when ABC airs high-quality programming, like the Oscars, ABC airs that same programming on other platforms. We no longer feel we are getting what we pay for.”

Proud that “a majority of our staff grew up here,” Medina announced that WPLG is staffing up. “Instead of sending our money to New York, we will keep it in our community and use that money to finance a massive expansion in local news and other local programming. We are excited for the future of Local 10. Just watch us. We are about to serve this community in an even bigger and better way.”

Music has been commoditized 

It’s all over the other platforms and devices increasingly siphoning-off radio listening time and ad revenue. And unlike six-spot (or longer) stopsets now common on FM, streams’ spots are shorter and fewer. And there are NO commercials for paid subscribers who’ve had-it-up-to-here with broadcast music radio.

TV networks aren’t shy about hijacking affiliates’ viewers. ABC offers Disney+, CBS lures us to Paramount+, NBC touts Peacock. And network radio spots are plugging iHeart podcasts.

So, yuh. Make your station as smartphone friendly as possible. But when I jump in the car, and my phone pops-up on the dashboard radio once owned, what comes out the speaker still has to compete. And what is the ONE thing that streams that your robotic FM competitors don’t offer? “Local.”

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

CRN Digital Talk Radio’s Michael Letts Expands to LA and Portland

CRN Digital Talk Radio says that “The Michael Letts Show” is expanding syndication on two West Coast stations. The program is now being broadcast on KMET-AM, Los Angeles and KBNP, Portland. CRN saysimg the program “continues to build a powerful platform that champions American values, highlights critical national security issues, and gives voice to law enforcement, veterans, and grassroots advocates.” Letts adds, “I’m honored to bring our message to listeners in Los Angeles and Portland. Now more than ever, we need open, honest dialogue on the challenges facing our country – and we’re doing just that, one conversation at a time.”

Industry News

Audacy Webinar on Marketing with Audio is Today at 2:00 pm ET

Audacy is presenting a webinar this afternoon (8/5) at 2:00 pm ET addressing the value of audio in connecting brands with customers. The webinar features a panel of marketers and media expertsimg exploring the audio strategies behind real business success to provide behind-the-scenes insights, creative inspiration, and tips from brands that are scaling with sound. Topics being addressed include: 1) What makes audio such an effective channel for performance and brand-building. 2) How local advertisers are using radio to stand out and win more wallet share. 3) Why podcast hosts have become some of the most trusted voices in advertising. And 4) Lessons learned: real-world advice from brands turning listeners into loyal customers. You can register here.