Industry News

Salem and Joe Piscopo Agree to Three-Year Extension

Salem Media announces it is extending WNYM, New York “AM 970 The Answer” morning drive host Joe Piscopo for another two years, through the end of 2028. Piscopo – who broke out during his time as a cast member of “Saturday Night Live” in the early 1980s – joinedimg WNYM in 2014. Salem Media New York general manager Laura Sheaffer says, “Joe Piscopo remains one of the most dynamic talents in New York radio. His authenticity and connection with our listeners are extraordinary and extending his presence on ‘AM 970 The Answer’ was an easy decision. Joe continues to raise the bar every single morning.” Piscopo comments, “Our audience relies on us for honesty, respect, and straight talk about the issues that matter, and that trust means the world to me. And let’s be honest – only in New York do you wake up at 3:00 am and call it show business! I’m honored, grateful, and excited to keep sharing these mornings with such an amazing audience.”

Industry News

iHeartMedia Announces Executive Promotions

iHeartMedia announces three executive promotions. Mark Glynn rises division president of community markets in which he’ll oversee 20 markets across the Nebraska, Iowa, Pacific, Oklahoma, Arkansas and Alaska regions. He’s been serving as area president for Seattle/Spokane. Jeff Thomas also rises to division president of community markets, leading 27 markets in Upstate New York, Pennsylvania, Delaware, Maryland, Hawaii and Mid Northimg regions. President of community markets John Karpinski says, “Mark and Jeff consistently demonstrate exceptional leadership in developing business, cultivating long-standing client relationships, and building high-performing sales teams. Their strategic vision and deep understanding of our business will be instrumental as we continue to invest in our people and platforms. I am excited to see the impact they will have across even more markets.” Additionally, Marshal Burgess, currently president of the Portland market, is promoted to region president of the Pacific Northwest Area expanding his responsibilities to include Seattle, Portland, and Spokane. Division president Nick Gnau states, “Marshal has been a cornerstone of iHeart’s success in the Pacific Northwest, consistently driving growth and fostering strong relationships throughout the region. With a deep understanding of the business and a proven leadership track record, he is well-positioned to lead the region and drive success.”

Industry News

New Westwood One Sports Network Lineup Revealed

Cumulus Media’s Westwood One unveils its new lineup for the Westwood One Sports Network that becomes effective on December 29. As previously announced, Drake C. Toll will host morning drive from 6:00 am to 9:00 am ET. He’s followed by “You Better You Bet” with Nick Kostos from 9:00 am to 12:00 noon. Joining the weekday roster are longtimeimg Chicago sports radio hosts Chris Bleck & Adam Abdalla airing from 12:00 noon to 3:00 pm ET. Jim Rome remains in the 3:00 pm to 6:00 pm ET daypart, followed by “BetMGM Tonight” with Brad Evans and Pat Boyle from 6:00 pm to 11:00 pm ET.  Finally, “Westwood One Sports Night” will be hosted by Lynnell Willingham and Josh Graham airing from 11:00 pm to 3:00 am ET. SVP of sports | content & audience Bruce Gilbert states, “With our partners at Audacy, we’ve assembled a group of diverse and passionate sports voices committed to covering the biggest sports stories with opinions, expert analysis, and fan interaction. This lineup will highlight the biggest stories and provide timely information that is fresh, fun, and fan focused.”

Industry News

KNBR’s Greg Papa Returning to Call Final 49ers Games

Greg Papa – the voice of the San Francisco 49ers on KNBR, San Francisco – is returning toimg call the final two games of the regular season and the playoffs. Papa has been off the air this fall as he battles leukemia. While Papa still must go through chemotherapy and receive a bone marrow transplant, his doctors have cleared him to return to the booth to broadcast games.

Industry News

Top News/Talk Media Stories This Past Week (December 15-19, 2025)

Here are the most talked about stories of the past week (12/15-19) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Venezuela Tanker Blockade / Regime Change / Boat Strikes
  2. Trump TV Address / The Economy
  3. Brown U.-MIT Shooter Case
  4. Health Care Bill / ACA Premiums
  5. Susie Wiles Interview Controversy
  6. Reiner Slayings / Trump Comments
  7. Sydney Mass Shooting / Antisemitism
  8. Bongino to Exit FBI
  9. Epstein Files Photos / Gender Affirming Care Ban
  10. U.S.-Taiwan Arms Deal

People

  1. Donald Trump
  2. Nicolás Maduro
  3. Pete Hegseth
  4. Susie Wiles
  5. Kash Patel
  6. Mike Johnson
  7. Jerome Powell
  8. Rob & Michelle Reiner / Nick Reiner
  9. Dan Bongino
  10. RFK Jr / Dr. Mehmet Oz

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

FCC’s Carr Testifies His Agency is Not Independent; Must Enforce “Public Interest” Standard

In testimony at an oversight hearing before the Senate Commerce, Science and Transportation Committee, FCC chair Brendan Carr told senators that his agency is not animg independent one because commissioners can be removed by the president. Numerous news organizations pointed out that the mission statement on the FCC’s website described it as an independent agency – until yesterday afternoon when the website was apparently updated to reflect Carr’s testimony. Numerous news outlets also pointed to Carr himself describing the agency as independent as recently as April of 2021. When questioned about the FCC regulating content, Carr said that he believes political satire is protected speech but he added that broadcast television and radio stations are held to a “public interest” standard that the FCC is required by law to enforce.

Industry News

SRN Announces New Midday Programs Replacing Charlie Kirk Show

Salem Radio Network reveals its plans for the 12:00 noon to 3:00 pm ET daypart previously occupied by the late Charlie Kirk. Effective January 5, Alex Marlow, editor-in-chief at Breitbart News, will anchor the 12:00 noon to 1:00 pm ET –1 p.m. ET hour, followed by Scottimg Jennings, CNN political commentator and longtime conservative strategist, who expands his current SRN program to 1:00 pm to 3:00 pm ET. Salem Media SVP of content Phil Boyce comments, “This is an important moment for Salem. Salem has earned the trust of conservative audiences for decades, and we don’t take that lightly. Scott Jennings and Alex Marlow each bring a distinct voice, a rare imgability to engage audiences, and real seriousness to the conversation. Together, they will carry the Salem legacy forward.” Meanwhile, “The Charlie Kirk Show” will continue as a podcast on Salem Podcast Network, and Salem Media will maintain its relationship with Turning Point USA. Executive producer Andrew Kolvet will continue as co-host of the podcast show. He says, “Salem has been so gracious through this process and even encouraged us to continue broadcasting the show on the Salem Radio Network. While ‘The Charlie Kirk Show’ team is excited to continue the live show and podcast in other venues, ultimately we agreed that Alex and Scott were the perfect hosts to take over on the radio portion. Both are great friends and extremely talented broadcasters. We are also grateful that Salem Media Reps will continue to represent and sell the time inside the show. While some of the details around how we want to distribute the show will change, our friendship and trust in Salem does not.”

Industry News

Riley Gaines Signs New Deal for Outkick-FOX News Media Podcast

OutKick announces that it is signing podcaster and 12-time All American collegiate swimmer Riley Gaines to a new multi-year deal in conjunction with FOX News Media’s new media expansion. FOX News Digital president and editor-in-chief Porter Berry states, “Riley hasimg been an instrumental voice on OutKick, across FOX News Media, and for women across this country. I am thrilled that she will be part of our new expansion and provide a unique and fresh perspective on everything from culture trends to current affairs and continue to be a leading voice for young conservative women.” Gaines comments, “I started this journey of simply saying men shouldn’t play in women’s sports and OutKick and FOX News Media have supported me from day one. They provided me a platform to bring national attention to the transgender issue in sports and ignite change that will forever protect women living out their dreams in athletics. I’m beyond excited to launch my new show that will cover a variety of topics and highlight the stories of women who are fighting alongside with me.”

Industry News

New Top Podcasts as NPR Pods Missing from Triton Digital’s November Ranker

Triton Digital releases its U.S. Podcast Ranker for November 2025 for participating networks (based on weekly average downloads) and there are new podcasts in the top positions. For reasons unexplained, NPR’s shows “NPR News Now” and “Up First from NPR” – ranked #1img and #2 in most past surveys – are gone from the ranker entirely. With that change, iHeartRadio’s “Stuff You Should Know” is the new #1, with Salem Podcast Network’s “The Charlie Kirk Show” at #2. Other changes for talk radio-related podcasts include Cumulus Podcast Network’s “The Shawn Ryan Show” rising five places to #4, Cumulus Podcast Network’s “VINCE” climbing two places to #10, and iHeartRadio’s “The Clay Travis and Buck Sexton Show” moving up seven places to #11. See the complete ranker here.

Industry News

Gottlieb Stepping Away from FOX Sports Radio Show

FOX Sports Radio talk host Doug Gottlieb – who is in the second season as head coach ofimg UW-Green Bay’s men’s basketball team – says he will step away from his radio program in order to focus on his coaching duties. During his post-game press conference yesterday, Gottlieb said of his radio show, “As of now, we’re going to take a break from it. I’ve got to have a life. I’ve got to be there for these kids. I’ve got to really dig in because we’re building something cool here.”

Industry News

Beasley Promotes John Coury to Corporate Role

Beasley Media Group promotes John Coury to vice president of treasury and corporateimg controller. Coury has been overseeing the company’s treasury operations, accounts receivable, accounts payable, and traffic functions. Beasley Media Group CEO Caroline Beasley says, “John’s leadership, strategic insight, and strong financial acumen have been instrumental in strengthening our company’s financial foundation. His dedication and expertise will continue to play an important role in advancing Beasley’s fiscal efficiency and long-term growth.”

Industry News

Yesterday’s Top News/Talk Media Stories (12/17)

The most discussed stories yesterday (12/17) on news/talk radio and related talk media according to TALKERS research:

  1. Trump TV Address
  2. Venezuela Tanker Blockade
  3. Health Care Bill / ACA Premiums
  4. Brown U. Shooter Manhunt
  5. Susie Wiles Interview Controversy
Industry News

Programming Pro Bill Hess to Retire at Year’s End

Cumulus Media announces that WMAL-FM, Washington program director Bill Hess will retire on December 31 after a radio career spanning 48 years. Hess launched his career in 1977 as an air personality on WCBG, Chambersburg, Pennsylvania. In addition to his work in the news and talk formats, Hess programmed WASH-FM and WBIG-FM in Washington, DC. He served SVP of programming for the progressive talk network Air America and was viceimg president of news/talk for Cumulus Media for nine years. Cumulus Media chief content officer Brian Philips states, “Bill is an esteemed leader, teacher and journalist. He possesses intellect, a gift for talent development and strict high standards. It has been our good fortune to work in the trenches with Bill during the overheated recent news cycle. Bill will always be our trusted advisor. We wish Bill great things in retirement and thank him for his uncountable accomplishments with Cumulus Media and our high-performing news/talk stations – particularly for his work programming our news/talk flagship, WMAL. His legacy is forever secure.” Hess comments, “I am grateful for these 48 years in the business I love, programming both music and spoken-word stations, and working with the most exciting and entertaining teams in radio. Concluding with the past 15 years at WMAL and Cumulus Media has been a true highlight.”

Industry News

WNRI Talk Host John DePetro Providing Updates on Brown U. Shooting

img

Pictured above is WNRI, Woonsocket, Rhode Island midday talk host John DePetro (right) appearing on FOX News Channel with Jesse Watters (left) providing local insight about the manhunt for the killer responsible for the Brown University shootings. DePetro tells TALKERS that he arrived on the scene within an hour of the shooting and has been a steady presence at the press briefings and is doing his radio show from the Brown campus. He also appeared on Newsmax TV with Greta Van Susteren.

Industry News

iHeartMedia Partners with Netflix for Video Podcast Distribution

iHeartMedia enters into an exclusive video podcasting partnership with Netflix for some 15 of its video podcasts to be available on Netflix in early 2026 in the US, with more markets to follow. Podcasts joining the streaming service include: “The Breakfast Club,” “My Favoriteimg Murder,” “Joe and Jada,” “Dear Chelsea” with Chelsea Handler and “This Is Important” with “Workaholics” stars Adam Devine, Anders Holm and Blake Anderson. iHeartMedia CEO Bob Pittman states, “Audio podcasting has been the fastest-growing medium over the past 20 years, and now we’re thrilled to expand that experience with an exciting new category – video podcasts. Netflix has a leading video-first service, and this partnership perfectly complements our strong audio foundation. Working with Netflix – an important leader in entertainment – gives fans one more way to connect with the personalities they love and opens the door to new audiences, including viewers discovering these shows for the first time.”

Industry News

MIW to Present Radio Management Webinar

Mentoring and Inspiring Women in Radio, Inc is presenting a webinar titled, “Management 101: Becoming an Impactful Leader,” taking place January 15, 2026 at 2:00 pm ET. MIWimg says, “This interactive session brings together four distinguished executives representing key areas across today’s audio landscape, offering attendees an opportunity to learn practical leadership skills, modern management strategies, and actionable insights for navigating a rapidly evolving industry.” Panelists will include: Erik Hellum, chief operating officer, Townsquare Media Group; Dara M. Kalvort, VP of digital sales, StreamGuys; Kieran Geffert, SVP and market manager, Audacy San Francisco; and Mary Boyle, VP & general manager, WGN Radio Chicago – Nexstar Media Inc. Register for the webinar here.

Industry News

Yesterday’s Top News/Talk Media Stories (12/16)

The most discussed stories yesterday (12/16) on news/talk radio and related talk media according to TALKERS research:

  1. Venezuela Tanker Blockade
  2. Health Care Bill / ACA Premiums
  3. Susie Wiles Interview Controversy
  4. Brown U. Shooter Manhunt
  5. Unemployment Data / The Economy
Industry News

Judge Agrees to Cumulus’ Request to Shield Third-Party Witnesses in Nielsen Suit

As Cumulus Media’s suit against Nielsen for monopolistic practices moves through the United States District Court Southern District of New York, Cumulus wins its bid to have third-party declarants’ names and places of employment redacted for fear of retaliation by Nielsen viaimg rate increases. Cumulus argued, “Nielsen, a monopolist engaging in anticompetitive behavior, holds all of the power during contract negotiations, resulting in an unequal bargaining dynamic that is ripe for retaliation. For example, Nielsen can and has raised its rates significantly during negotiations. imgIf identifying information is revealed to Nielsen’s businesspeople, Nielsen can retaliate with additional rate increases, resulting in manifest injustice to these third parties actively involved or who will be involved in negotiations with Nielsen.” After denying Cumulus’ request on December 4, Cumulus filed a supplemental brief and on December 15 Judge Jeannette Vargas agreed with Cumulus, writing, “Cumulus has established that sufficient countervailing factors – in particular, the privacy interests of these non-party declarants, the lack of bearing these narrowly tailored redactions have on the merits of this action, and the non-party declarants’ susceptibility to economic retaliation – outweigh the strong presumption in favor of public access to judicial documents.”

Industry News

Report: FCC Scrutiny of KCBS Forced Changes in News Coverage

A report in the Los Angeles Times details KCBS-AM, San Francisco’s brush with the FCC in the aftermath of its reporting the movements of ICE agents in the Bay Area. The LA TimesByron Tau writes, “KCBS radio reported on immigration agents in unmarked vehicles, drawing conservative backlash and a federal investigation from FCC Chairman Brendanimg Carr. Facing regulatory scrutiny, the San Francisco Bay Area station demoted well-regarded journalists and sharply curtailed its political coverage for months. As pressure has eased, KCBS has gradually resumed more ambitious reporting, reflecting tensions between regulatory oversight and editorial independence.” Carr accused the station of failing to operate in the public interest and threatened an investigation. This was enough for Audacy management to back off its reporting. Tau writes, “KCBS demoted a well-liked anchor and dialed back on political programming, people said. For months, reporters were dissuaded from pursuing political or controversial topics and instead encouraged to focus on human interest stories, according to the current and former staffers.” The piece notes that anchor Bret Burkhart, the one to first present the ICE actions on the radio, was demoted. He eventually left the station for another position. See the Los Angeles Times story here.

Industry News

FCC Chair Carr Lauds Trump’s AI Executive Order

FCC Chairman Brendan Carr is stating his support for President Donald Trump’s Executive Order, Ensuring a National Policy Framework for Artificial Intelligence. Carr states, “Presidentimg Trump’s historic Executive Order on artificial intelligence promotes America’s leadership in AI and advances our nation’s economic and national security interests.  It does so by targeting excessive state regulations that would not only hold America back but insert ideological bias into AI models. President Trump’s decisive action also ensures a policy framework that protects children, prevents online censorship, respects copyrights, and safeguards communities. The FCC welcomes President’s Trump’s direction that the agency initiate a proceeding to determine whether to adopt a Federal reporting and disclosure standard for AI models that preempts conflicting State laws.”

Industry News

Zach Gelb Leaving Infinity Sports Network

Sports talk host Zach Gelb announces that he’ll do his final broadcast for Infinity Sports Network this Friday. Gelb posted to social media that he’s exiting the network that is beingimg transitioned by Audacy and Cumulus Media from Infinity Sports Network to Westwood One Sports at the end of December. That move was announced in October with the companies saying that beginning December 29, Westwood One will assume programming and distribution for the majority of the lineup of syndicated sports programming and Audacy will continue to produce BetMGM Network programs. Gelb says, “It’s sad to see CBS Sports Radio/Infinity Sports Network closing its doors as we once knew it, but grateful for the memories and excited to see what the next chapter in my sports talk journey brings.”

Industry News

Yesterday’s Top News/Talk Media Stories (12/15)

The most discussed stories yesterday (12/15) on news/talk radio and related talk media according to TALKERS research:

  1. Trump’s Reiner Slaying Comments
  2. Brown U. Shooter Search
  3. Sydney Mass Shooting / Antisemitism
  4. Health Care / ACA Premiums
  5. The Economy
Industry News

Radio Mambí Programming Ceases

Live talk programming ended on Friday (12/12) on Latino Media Network’s WAQI-AM Miami Radio Mambí, putting to an end 40 years of Spanish-language talk with roots in the Cuban exile community. Launched in 1985 by Cuban-American businessman Amancio Suárez, theimg station featured a strong anti-communist tone. Station general manager Mike Sena says the reason for the change is financial. “Like our beautiful city, Radio Mambí, its audience and the media industry are evolving rapidly, which presents financial challenges for many in the market.” The station is continuing to broadcast, airing archived programming, music, and Spanish-language broadcasts of the NBA’s Miami Heat and MLB’s Miami Marlins. The Miami Herald says staffers that have lost their jobs include Jorge Luis Sánchez Grass, José Luis Nápoles, José Carlucho, Lilliet Rodríguez and Lucy Pereda. See the Miami Herald story here.

Industry News

Cumulus Topeka OM Lee Exits

Amber Lee exits Cumulus Media’s Topeka station group where she served as operationsimg manager for the cluster that includes news/talk KMAJ-AM “The Big Talker,” sports talk KTOP-AM and four music brands. Lee announced her exit via social media saying, “After 11 years and 11 months, my position with Cumulus was eliminated. Reaching almost 12 years with a single employer is a remarkable feat in media. If you’ve listened, commented on social, came to an event, played a contest, or even waved at me while I was driving that huge van, thank you for engaging. The state of radio today can be hard to love. What’s next for me? TBD.”

Industry News

Top News/Talk Media Stories Over the Weekend (12/13-14)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

  1. Brown U. and Sydney Mass Shootings
  2. The Economy
  3. Health Care / ACA Premiums
  4. Epstein Files Photos
  5. Reiner Slayings
Industry Views

“2025: Top Ten Findings”

By Holland Cooke
Consultant

imgIf you missed yesterday’s webinar, look for the replay which will be posted today at EdisonResearch.com and which explains these trends well.

If you’re in broadcast radio, reading this list – which presenters offered “in no particular order” – you might feel like you’ve missed a memo… or a decade:

  • #10: Video is redefining the podcast landscape.
  • #9: YouTube is the top platform for podcast consumption and discovery for Gen Z.
  • #8: TikTok is a platform for discovery for music, podcasts, and audiobooks.
  • #7: Podcast fandom goes beyond listening.
  • #6: Women’s voices matter in podcasts and music.
  • #5a: Majority of all daily listening time is spent with ad-supported audio.
  • #5b: Time spent with streaming music shifts from free to paid streaming music platforms.
  • #4: In-car audio shifts to digital.
  • #3: Shifting ad budget to podcasts can increase reach.
  • #2: Smart speaker adoption varies by country.
  • #1: Consumption of AI-narrating audio is increasing.
  • “Bonus Finding:” More than 30% of Americans are awake by 6:00 am.

Recommendation for radio broadcasters: Make #4 our Priority Number One, defending a hill radio still holds. Audit your station’s app experience. And consider that Bonus Finding evidence that morning drive survived the pandemic shutdown after all.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

MIW Extends Submission Window for Digital Sales Mentorship Program

Mentoring and Inspiring Women in Radio, Inc is extending the submission window for the 2ndimg Annual Digital Sales Mentorship Program. Candidates now have until December 29 to apply. MIW says, “This year-long program is a career-accelerating opportunity designed to strengthen the next generation of women leaders in digital radio sales. One outstanding female seller or manager will be selected to receive personalized, hands-on mentorship from a top industry expert; an opportunity that can reshape a career trajectory.” Apply Here!

Industry News

Top News/Talk Media Stories This Past Week (December 8-12, 2025)

Here are the most talked about stories of the past week (12/8-12) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S. Seizes Oil Tanker / Trump Threatens Maduro / Drug Boat Strikes
  2. The Economy / Trump Tour / Fed Cuts Interest Rates
  3. Health Care Debate
  4. Trump Demands Indiana Redistricting
  5. Netflix-Warner Bros-Paramount Battle
  6. ICE Raids
  7. Defense Bill
  8. Russia-Ukraine War
  9. Farm Assistance Program
  10. Sherrone Moore Firing

People

  1. Donald Trump
  2. Nicolás Maduro / María Corina Machado
  3. Pete Hegseth / Mitch Bradley
  4. Jerome Powell
  5. Mike Johnson
  6. Rodric Bray
  7. David Ellison / David Zaslav
  8. Vladimir Putin / Volodymyr Zelensky
  9. Steve Witkoff
  10. Sherrone Moore

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Dr. Laura Raises Funds for Children of Fallen Patriots

SiriusXM talk host Dr. Laura Schlessinger raised more than $15,000 for the Children ofimg Fallen Patriots charity through her Holiday Designs Store that sells her hand-crafted art. Children of Fallen Patriots is a 501(c)(3) nonprofit organization providing college and trade school scholarships, educational assistance, and career support to military children who have lost a parent in the line of duty. She says, “The generous support of my listeners and their purchases from my Holiday Store have provided crucial support for this wonderful organization dedicated to helping military families in need.”

Industry News

Yesterday’s Top News/Talk Media Stories (12/10)

The most discussed stories yesterday (12/10) on news/talk radio and related talk media according to TALKERS research:

  1. The Economy / Trump Tour / Fed Cuts Interest Rates
  2. U.S. Seizes Oil Tanker
  3. Indiana Redistricting Case
  4. Defense Bill
  5. Nvidia Chips to China
Industry Views

Navigating the Deepfake Dilemma in the Age of AI Impersonation

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgThe Problem Is No Longer Spotting a Joke. The Problem Is Spotting Reality

Every seasoned broadcaster or media creator has a radar for nonsense. You have spent years vetting sources, confirming facts, and throwing out anything that feels unreliable. The complication now is that artificial intelligence can wrap unreliable content in a polished package that looks and sounds legitimate.

This article is not aimed at people creating AI impersonation channels. If that is your hobby, nothing here will make you feel more confident about it. This is for the professionals whose job is to keep the information stream as clean as possible. You are not making deepfakes. You are trying to avoid stepping in them and trying even harder not to amplify them.

Once something looks real and sounds real, a significant segment of your audience will assume it is real. That changes the amount of scrutiny you need to apply. The burden now falls on people like you to pause before reacting. 

Two Clips That Tell the Whole Story

Consider two current examples. The first is the synthetic Biden speech that appears all over social media. It presents a younger, steadier president delivering remarks that many supporters wish he would make. It is polished, convincing, and created entirely by artificial intelligence.

The second is the cartoonish Trump fighter jet video that shows him dropping waste on unsuspecting civilians. No one believes it is real. Yet both types of content live in the same online ecosystem and both get shared widely.

The underlying facts do not matter once the clip begins circulating. If you repeat it on the air without checking it, you become the next link in the distribution chain. Not every untrue clip is misinformation. People get things wrong without intending to deceive, and the law recognizes that. What changes here is the plausibility. When an artificial performance can fool a reasonable viewer, the difference between a mistake and a misleading impression becomes something a finder of fact sorts out later. Your audience cannot make that distinction in real time. 

Parody and Satire Still Exist, but AI Is Blurring the Edges

Parody imitates a person to comment on that person. Satire uses the imitation to comment on something else. These categories worked because traditional impersonations were obvious. A cartoon voice or exaggerated caricature did not fool anyone.

A convincing AI impersonation removes the cues that signal it is a joke. It sounds like the celebrity. It looks like the celebrity. It uses words that fit the celebrity’s public image. It stops functioning as commentary and becomes a manufactured performance that appears authentic. That is when broadcasters get pulled into the confusion even though they had nothing to do with the creation. 

When the Fake Version Starts Crowding Out the Real One

Public figures choose when and where to speak. A Robert De Niro interview has weight because he rarely gives them. A carefully planned appearance on a respected platform signals importance.

When dozens of artificial De Niros begin posting daily commentary, the significance of the real appearance is reduced. The market becomes crowded. Authenticity becomes harder to protect. This is not only a reputational issue. It is an economic one rooted in scarcity and control.

You may think you are sharing a harmless clip. In reality, you might be participating in the dilution of someone’s legitimate business asset. 

Disclaimers Are Not Shields

Many deepfake channels use disclaimers. They say things like this is parody or this is not the real person. A parking garage can also post a sign that it is not responsible for damage to your car. That does not absolve them when something collapses on your vehicle.

A disclaimer that no one negotiates or meaningfully acknowledges does not protect the creator or the people who share the clip. If viewers believe it is real, the disclaimer (often hidden in plain sight) is irrelevant. 

The Liability No One Expects: Damage You Did Not Create

You can become responsible for the fallout without ever touching the original video. If you talk about a deepfake on the air, share it on social media, or frame it as something that might be true, you help it spread. Your audience trusts you. If you repeat something inaccurate, even unintentionally, they begin questioning your judgment. One believable deepfake can undermine years of credibility. 

Platforms Profit From the Confusion

Here is the structural issue that rarely gets discussed. Platforms have every financial incentive to push deepfakes. They generate engagement. Engagement generates revenue. Revenue satisfies stockholders. This stands in tension with the spirit of Section 230, which was designed to protect neutral platforms, not platforms that amplify synthetic speech they know is likely to deceive.

If a platform has the ability to detect and label deepfakes and chooses not to, the responsibility shifts to you. The platform benefits. You absorb the risk. 

What Media Professionals Should Do

You do not need new laws. You do not need to give warnings to your audience. You do not need to panic. You do need to stay sharp.

Here is the quick test. Ask yourself four questions.

Is the source authenticated?
Has the real person ever said anything similar?
Is the platform known for synthetic or poorly moderated content?
Does anything feel slightly off even when the clip looks perfect?

If any answer gives you pause, treat the clip as suspect. Treat it as content, not truth. 

Final Thought (at Least for Now)

Artificial intelligence will only become more convincing. Your role is not to serve as a gatekeeper. Your role is to maintain professional judgment. When a clip sits between obviously fake and plausibly real, that is the moment to verify and, when necessary, seek guidance. There is little doubt that the inevitable proliferation of phony internet “shows” is about to bloom into a controversial legal, ethical, and financial industry issue.  

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

Audacy to Present Amazon DSP Webinar

On December 17 at 2:00 pm ET, local marketing experts from Audacy and Amazon will present a webinar on programmatic media buying using Amazon DSP. Audacy says that the webinar will show a number of things about Amazon DSP, including: 1) 1st party data for high-intent shoppers. The platform is for moreimg than just retail businesses. From brands to home services to manufacturers — if your customers are shopping online, you’ll be able to find them, right at the point of purchase; 2) Move the dollars that matter. Learn why successful advertisers are shifting traditional TV budgets to Amazon DSP to reach ready-to-buy audiences more efficiently; and 3) Prove performance with clarity. See real results from local case studies that connect campaign exposure to leads, site visits, and sales. See more and register here.