Industry News

Ray Stevens Back on Mornings at WLS-AM, Chicago; Steve Cochran Exits

Cumulus Media made sweeping changes to news/talk WLS-AM, Chicago on Friday as it dropped the Steve Cochran morning drive show, “The Closing Bell” and “PM Chicago” and brings Ramblin’ Ray Stevens back to host the new morning show. The station also moves Westwood One’s Michael Knowles and Matt Walsh into the PM drive hours where “The Closing Bell” and “PM Chicago” had aired. The morning drive changeim also affects air personalities Andrea Darlas and Jane Clauss, but it appears Darlas will continue with the station for weekends and her podcast. WLS-AM program director Stephanie Tichenor says, “Ray has been part of the fabric of ‘The Big 89’ for years. We’re thrilled to have him back in morning drive on 890 WLS-AM.” Stevens comments, “I am beyond ecstatic to be back doing mornings at WLS and 890 in my hometown. Special thanks to Marv Nyren and Stephanie Tichenor for having faith and believing in me. Also special thanks to KCMO’s Donna Baker and Pete Mundo who’ve let me work middays at the radio station for the better part of the year. I can’t wait to get to work and be on the air at the legendary 890 WLS-AM talking NASCAR, politics, football, and everything that makes us the greatest city in the world!”

Industry News

Audacy’s “We Can Do Hard Things” Hosts Honored with Gracie Awards

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Pictured above are “We Can Do Hard Things” hosts Glennon Doyle (right) and Abby Wambach (left) accepting the award for Best Lifestyle Podcast Co-host/Ensemble. Fellow co-host Amanda Doyle, who is battling cancer, was not present. Wambach said, “Rooms like tonight, nights like this one matter… I want to acknowledge and affirm the little girl inside all of us that was told, ‘You can’t do it because you’re a girl.’ Tonight, I tell that little girl, ‘Yes, you can. Yes, you can.’”

Industry News

Michael Harrison Tells “America at Night with Rich Valdés” National Audience “I’m Not Going to Be an Alarmist” About George Soros Acquisition of Audacy Debt

Although acknowledging the potential of George Soros eventually leveraging his fast-track acquisition of a $400 million debt stake in Audacy’s 227 radio stations to wield left wing political influence, TALKERS publisher Michael Harrison says, “I’m not going to be an alarmist” that the hedge fund billionaire wouldim be able to alter the course of established radio stations and the marketplace of ideas before the 2024 election or even soon thereafter. Harrison told “America at Night” host Rich Valdés last night (5/22) that radio is far too idiosyncratic an industry – already run by too many people who don’t understand how it really operates – for someone (who also doesn’t really have first-hand experience in the field) to just step in and make drastic alterations to entrenched stations, formats, audiences and sponsors just to make a political statement. Harrison states, “There are more imexpedient uses of his money if that is his main purpose. After all, not all Audacy stations are conservative news/talkers… many are music, sports and a variety of formats. How inefficient such a move would be!” Harrison went on to say that radio is still an extremely powerful and potentially lucrative medium if only its present owners and operators believed in it and invested in its programming and marketing. He encouraged radio broadcasters to understand and believe in the “esthetic of ‘radio’ and not be so anxious to bail out into the utilitarian term ‘audio.’” Harrison and Valdés tied the discussion into the current news about the AM for Every Vehicle Act currently making its way through Congress stating that radio is still a lifeline for service to the community as a place for information, education, and entertainment and that eliminating it from automobile dashboards would be about “five to 10 years premature.” Listen to last night’s conversation here.

Industry Views

WIP Sports Talk Pioneer Howard Eskin is This Week’s Guest on Harrison Podcast

Philadelphia sports talk media founding father Howard Eskin is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Eskin’s stellar career in radio and TV goes all the way back to 1972 and his impact on local media in the City of Brotherly Love is indelible. He still maintains an active presence as sports radio personality for WIP-FM 94.1 and anchor at FOX 29 News in addition to being a sideline reporter for the Eagles Radio Network. Eskin has hosted/anchored more than 8,000 sports radio programs in his career, which is likely the most by any sports radio personality in American broadcasting history. Harrison and Eskin discuss the state of sports, media, big money, the impact of gambling and the generational divide per the multi-award-winning host’s recent commencement speech at Goldey-Beacom College in Wilmington, Delaware where he received an honorary doctorate in acknowledgement of his contributions to media, culture and philanthropy. Don’t miss this! Listen to the podcast in its entirety here.

Industry News

Mike Eaby Promoted to VP at Westwood One Sports

Cumulus Media promotes Mike Eaby to vice president/executive producer of Westwood One Sports. In his new role, Eaby will manage and oversee all Westwood One Sports multi-platform content and live event production. He succeeds Howard Deneroff, who departs his position after more than 35 yearsim with Westwood One Sports. Eaby joined Westwood One as an editor after graduating from college in 1997. He has been an on-site producer for the NFL on Westwood One for 25 years, including 16 Super Bowls and 23 AFC/NFC Championship Games. Eaby has also served as an on-site producer for the network’s NCAA March Madness basketball tournament broadcasts for 23 years. WWO president and Cumulus EVP, corporate strategy & development Collin Jones says, “Our listeners, advertisers, and league partners turn to Westwood One Sports because we deliver consistently outstanding audio broadcasts. With Mike’s experience, passion, and vision, I’m confident he is the perfect person to quarterback Westwood One Sports into its next era.”

Industry News

PodcastOne Launches “The Campaign Managers” Podcast

PodcastOne announces the upcoming launch of the podcast “The Campaign Managers with Kellyanneim Conway and David Flouffe.” PodcastOne says that the weekly podcast – to debut on May 22 – will “go beyond the headlines and bylines driving the heated 2024 presidential race to offer expert opinions and perspectives in the most pivotal presidential campaign in American democratic history.” PodcastOne president and co-founder Kit Gray says, “Kellyanne and David are icons in the political landscape. Their intelligent delivery of data and facts, their dynamic presentation of opinions and strategy and their wealth of knowledge on what it takes to become the next President of the United States is a privilege and a thrill to listen to, and we at PodcastOne are excited to be able to bring this podcast to the public.”

Job Opportunity

Saga Looking to Fill Weather Director/News Reporter Role

Saga Communications’ Spencer Radio Group is looking to hire a full-time weather director and news reporter for KICD-AM; BIG Country 107.7; MORE 104.9 and PURE Oldies 98.3/98.5 in Spencer, Iowa.im They seek someone who understands small-market, local radio and is willing to be involved in the community. Knowledge of radio automation software, Adobe audition, WordPress, and general computer experience is preferred. SRG offers paid vacation and great benefits including – health, vision, dental and 401K. Send your resume and demo! No phone calls. No voicetrack inquiries. Saga Communications of Iowa, LLC is an EOE. Kevin Tlam, Operations Manager, Spencer Radio Group, P.O. Box 260, Spencer, Iowa 51301 ktlam@spencerradiogroup.com

Industry News

TALKERS News Notes

FOX News Media and the National Merit Scholarship Program select Diana Jachman and Nathaniel King as the recipients of the fifth annual Dr. Charles Krauthammer Memorial Scholarship (awarded annually to eligible children of network employees). Jachman, the daughter of FNC Atlanta bureau ENG field photographer Thomas Jachman, will attend the Georgia Institute of Technology in the fall and plans to major in journalism. King, the son of FNC’s Dallas bureau ENG field photographer Scott King, intends to attend Utah State University this fall where he will major in physics. FOX News Media president Suzanne Scott says, “We are pleased to name Diana and Nathaniel as the recipients of the fifth annual Dr. Charles Krauthammer Memorial Scholarship. Their thirst for knowledge and academic curiosity perfectly embody the spirit of Dr. Krauthammer, whose storied legacy we are proud to honor through this scholarship.”

PodcastOne announces that it has acquired the exclusive sales and distribution rights to the “Dumb Gay Podcast” hosted by Bravo stars and comedians Julie Goldman and Brandy Howard. PodcastOne president and co-founder Kit Gray states, “Julie and Brandy are the comedic voices of a generation and we’re excited to have them join our roster of smart, outspoken and headline-making podcasters at PodcastOne. ‘Dumb Gay Podcast’ is the perfect blend of reverence and irreverence delivering hot takes on the most topical subjects from breaking news to reality tv breakups. Our hands-on team is looking forward to growing this podcast with both listeners and advertisers.”

Industry News

Report: Francesa Says Tom Brady “Not Going to Be Great” TV Analyst

The publication Marca reports that former WFAN, New York afternoon drive legend Mike Francesa has a not great prediction about Tom Brady’s probability of success as a FOX Sports NFL color analyst. The seven-time Super Bowl winner will begin his 10-year, $375 million gig with FOX this September, takingim over for Greg Olsen alongside play-by-play announcer Kevin Burkhardt. Francesa is quoted saying that Brady obviously has a deep knowledge of the game but he believes Brady will struggle. “I don’t think his personality is such. I don’t think he’s going to be great at it. I really don’t. I think there’s a unique quality that you have to bring that allows you as an analyst to see the game, see the game quickly, plus bring personality into it. It’s a tricky job for the analyst in football because you’re going to spend a lot of time over replay. You’re going to spend a lot of time breaking down what happens on replay. And you also have to be very personable and glib in how you do it. I don’t see him there.” Read the Marca story here.

Industry News

Writers Union Files Grievance Against iHeartMedia

According to a story in The Hollywood Reporter, the Writers Guild of America East has filed an unfair labor practice charge against the company’s management alleging that it has intimidated workers and encroached on their rights to discuss their working conditions and share union literature during break periods. iHeartMedia and the iHeart Podcast Union have been in negotiations for two years over theim workers’ first contract. The union says iHeartMedia has “violated Section 8(a)(1) of the National Labor Relations Act ‘by restricting protected Section 7 speech, by engaging in intimidating conduct and by interrogating employees about their support for the union.’” imThe union’s complaint adds, “When we have posted flyers about the union, management has removed these materials within the day, often within minutes… union members have received emails discouraging this activity, pointing out company policies about distributing literature in working areas, without acknowledging our federally protected right to discuss our working conditions or to distribute information about our union to our colleagues. Non-bargaining-unit employees and managers have used common work areas to openly disparage our union literature and efforts to inform unit members.” iHeartMedia has not responded publicly to the grievance. Read THR’s story here.

Industry News

TALKERS News Notes

OutKick, the national multimedia sports platform, continued its growth trajectory in Q1 of 2024 versus Q4 of 2023 with 81 million total multiplatform views, up 10%, and 78 million total multiplatform minutes, up 7%, according to Comscore. The platform also saw 6.1 million average monthly multiplatform unique visitors. Additionally, OutKick in March 2024 garnered 24 million total multiplatform views, up 2% versus February 2024, and 23 million total multiplatform minutes, up 4% from the previous month, according to Comscore. In commenting on the digital performance, SVP/managing editor Gary Schreier tells TALKERS, “I’m excited to see OutKick’s continued growth in Q1 of 2024. It’s a direct result of our talented and smart team who push the boundaries on any topic, which separates us from other sports sites. OutKick takes on the important issues and asks the vital questions in sports that our competitors seem afraid to touch.”

As a way to help medium- and small-market stations maximize political advertising in the upcoming midterm elections, Gen Media Partners and the Ten-Minute Trainer Network will conduct a free webinar next Wednesday (4/24) at 12:00 noon (ET). According to Gen Media Partners executive vice president Greg Tacher, “Preparation is vital to ensure stations take full advantage of the political cycle. This is a terrific opportunity for small and medium market stations to gain free valuable knowledge that can help them generate political advertising revenue.” Ten-Minute Trainer Network/P1 Learning president Bryan Marriott adds, “The Ten-Minute Trainer Network is excited to partner with Gen Media Partners to bring this important and timely webinar. In less than an hour, attendees will gain valuable insights from political advertising experts.” The webinar will be hosted by Gen Media Partners’ senior vice president of political/issue advocacy & strategic alliances Roger Rafson; vice president/political strategies manager Linley Grande; and political broadcast strategist Heather Karban. Gen Media Partners is an independently-owned media sales and content organization; The Ten-Minute Trainer Network is a collaboration between P1 Learning and The Swagger Institute.  Click here for the link to register.  

The debut episode of iHeartPodcasts’ weekly “I Choose Me with Jennie Garth” is set to be released April 30. Actress/entrepreneur/designer Garth played “Kelly Taylor” for ten seasons on “Beverly Hills, 90210” and “Val Tyler” on “What I Like About You.” When “Kelly Taylor” found herself in a love triangle and was forced to choose one man, she said, “I choose me.” Those three words stayed true to Garth in real life, becoming her formula for fulfillment she wants to share with listeners. “I Choose Me” is the second venture with Garth and iHeartPodcasts, as she’ll continue to host “9021OMG” with her friend/former co-star Tori Spelling.

Industry Views

Sabo Sez: Tap into The Book of Secrets

By Walter Sabo
Consultant, Sabo Media Partners
A.K.A. Walter M. Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imGrowing a brand is a memory game. Which message will a target consumer value, remember it and take it to the cash register?  The answer is not complicated but it is complex.

A great amount of energy and brain power goes into brand names, logo design, show topics but very little study is made of how often a company should deliver information to their target. The answer to the question of “how often” is critical to landing marks in the Nielsen diary, seeking for your station online or in-car. Effective frequency is essential to everyone’s success!

“When you’re sick of the song, that’s when the listener is just hearing it…” isim about all the science any of us have been tutored in on the subject of effective frequency.

Frequency of message has, in fact, been studied for over 100 years and the answers are astonishing!  The most important, useful  frequency of message studies are in the book, Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness.

I bought the book in 1981 to find answers to how much external advertising does a station need to win (remember?)… how often to rotate a song promo or topic? The answers are not found in myth and legends but in hard studies conducted by companies such as Lever Brothers and Procter & Gamble.

The book was assembled by the Association of National Advertisers. It is a collection of landmark major studies on how memory is Impacted by the frequency of message exposure.  Expertise on the workings of memory is obviously the most important knowledge in a Nielsen diary market and vital to growth in metered markets if a station has been starved of a promotion budget. This book was edited by the head of research for Lever Brothers, Michael J. Naples.

The next three Sabo Sez columns will highlight more actionable data from the book. For example, the studies in the book offer hard data about on how many spots your listener can tolerate, how often to state and restate the topic, phone number, your name and more. This book has, by far, offered my work the most powerful guidance of any source.

Here are a few facts you might be able to put to use right now:

1. The first and last spot in a cluster enjoys the greatest recall. Promos work equally well in either position. Spots placed first and last should be charged more.

2. Moving money out of a TV campaign and putting it into a radio campaign will neither diminish nor improve response. BUT holding the money in a TV campaign and adding money for a radio campaign will improve response.

3. Stunning: For many product categories, daypart significantly impacts the likelihood of conversion to sales. Food product commercials, according to an Ogilvy & Mather study, convert to sales significantly better in late night, fringe time than in daytime.  In fact, food product ads in prime time have a negative impact on sales.

4. Properly conducted research for consumer goods products can be successfully applied to media content development.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com and www.waltersterlingshow.com. “Sterling On Sunday,” from Talk Media Network airs 10:00 pm-1:00 ET, now in its 10th year of success.

Industry News

TALKERS magazine Publishes the 2024 Heavy Hundred

TALKERS magazine publishes the 2024 edition of our long-running feature the 100 Most Important Radio Talk Show Hosts in America, also known as the Heavy Hundred. Talk hosts making this prestigious list are nominated and voted on by the TALKERS magazine editorial board based on hard and soft factors including (in alphabetical order): courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent, and uniqueness. TALKERS editors acknowledge that compiling this annual list is as much art as science and that results are arguable. TALKERS magazine VP/executive editor Kevin Casey says, “Putting together this list of the 100 Most Important Radio Talk Show Hosts in America never gets any easier. The number of hard-working talk radio hosts across the country make winnowing this down to merely 100 a painstaking task. That said, the editorial board believes this year’s Heavy Hundred truly reveals a snapshot of the makeup of the American talk radio industry in 2024. Congratulations to those hosts making this year’s Heavy Hundred.” See the list here.

Industry News

Paul Rotella Recognized by the PDFNJ

In an acknowledgment of his tireless dedication and impactful leadership, the Partnership for a Drug-Free New Jersey (PDFNJ) is honoring Paul S. Rotella, Esq. with the esteemed J.P. Miele Lifetime Achievement Award at its 30th Angel of Hope Gala on May 15, 2024, at the Liberty House in Jersey City.im This tribute recognizes Rotella’s pivotal role in combating substance misuse during his 14-year tenure as president and CEO of the New Jersey Broadcasters Association (NJBA). Rotella says, “One of my first official acts as the chief executive officer of the New Jersey Broadcasters Association was to aid and assist the Partnership for a Drug-free New Jersey and its ongoing mission. Now, more than ever, the good work of the Partnership is essential to educate the public in combating the insidious scourge drug abuse is on our society and community. This work remains one of our most worthwhile endeavors and I’m so very proud of their initiatives. The Partnership’s vital objective is strengthened through relationships with all community organizations across the Garden State, like the NJBA, so as to continue to be successful. It’s a privilege to be associated with the partnership and its leadership!”

Industry News

New Local Show Debuts on Sports Talk WSSP, Milwaukee

Audacy sports talk WSSP-AM, Milwaukee “1250 AM The Fan” is launching a new local weekday show hosted by Steve “Sparky” Fifer called “Wisconsin Sports Daily” airing from 2:00 pm to 5:00 pm,im beginning Monday (4/15). Fifer says, “I’m super excited to be hosting ‘Wisconsin Sports Daily,’ and I can’t wait to talk about our favorite sports teams with our loyal listeners. The opportunity to host great guests to add to our conversations is a plus. Let’s bring some passion back into sports talk radio in Milwaukee!” Fifer serves as assistant program director and on-air host at 1250 AM The Fan. He also hosts a Milwaukee Bucks postgame show and numerous podcasts, including “Curd & Long,” “Green and Growing” and “Spare/Time Bowling Show.” He also helps run Audacy’s BetQL Network in other markets.

Industry News

TALKERS to Publish the 2024 Heavy Hundred Tomorrow (4/10)

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TALKERS magazine will publish the 2024 edition of its long-running feature the 100 Most Important Radio Talk Show Hosts in America, also known as the Heavy Hundred, tomorrow (4/10) at 12:00 noon ET. Talk hosts making this prestigious list are nominated and voted on by the TALKERS magazine editorial board based on hard and soft factors including (in alphabetical order): courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent, and uniqueness. TALKERS editors acknowledge that compiling this annual list is as much art as science and that results are arguable. TALKERS magazine VP/executive editor Kevin Casey says, “Putting together this list of the 100 Most Important Radio Talk Show Hosts in America never gets any easier. The number of hard-working talk radio hosts across the country make winnowing this down to merely 100 a painstaking task. That said, the editorial board believes this year’s Heavy Hundred truly reveals a snapshot of the makeup of the American talk radio industry in 2024. We’re excited to publish this year’s list on Wednesday.”

Industry News

Yesterday’s (4/2) Top News/Talk Media Stories

Former President Donald Trump’s legal battles and Judge Aileen Cannon’s jury instructions controversy; the presidential race; Israel’s war against Hamas and the deaths of seven aid workers in Gaza; Israel’s killing of Iranian generals and Iran’s promise of revenge; President Joe Biden’s Trans Day of Visibility controversy; the Baltimore bridge destruction aftermath; the Florida six-week abortion ban; and author JK Rowling’s challenge to the Scottish Hate Crime Act were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (4/1) Top News/Talk Media Stories

The presidential race and the RFK Jr. factor; former President Donald Trump’s legal battles; the Israel-Hamas war and the humanitarian crisis in Gaza; President Joe Biden’s Trans Day of Visibility controversy; the U.S. migrant crisis; the Baltimore bridge destruction aftermath; Florida’s abortion ban ruling; author JK Rowling’s challenge to the Scottish Hate Crime Act; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Confidence

By Steve Lapa
Lapcom Communications Corp
President

imThe thing about outstanding performance is there is one key trait in the performer we can all agree on. It was on full display in front of millions during the past two weeks. It shows up every time an athlete takes the game to new levels, or an artist moves us out of our seats and collective comfort zone.

This trait is different from the energetic enthusiasm or the excitement we see from even entry-level performers. This trait takes time, experience, discipline and coaching before you can call it your own. We all need to pause a minute and make sure it is part of the developmental skill set being sharpened every day. Because you, the seller, cannot measure it on your own. You will need feedback from a trusted manager to be sure you are developing this part of your skill set to a level that will lead you to perform at peak efficiency.

Have you filled in the missing blank?

The trait is confidence. Not to be confused with arrogance, stubbornness, or being uncoachable. There is a difference between being so gifted that the student outgrows the teacher and sheer confidence. Confidence is that measured poise that shows your focus on the goals at hand, the calm you have under pressure, the ability to lead by example and the flexibility to adjust style and strategy. Confidence is one game changer that comes through whether working remotely or on in-person calls. Confidence is defined by proven experience as opposed to years on the job. Confidence is built by holding yourself to a standard that may be higher than what others expect. Confidence is developed when you set goals and stretch goals and through determination you achieve and exceed your goals. Confidence is recognized fastest when your performance leads by example and helps others achieve their goals. How do you begin developing confidence in your own performance?

1. Start with the one person you can control: You!

2. Prepare to Win. How much time do you spend preparing your calls? It takes 10 years of medical school education to accurately diagnose a one-second heartbeat.

3. A little positive self-talk helps. Think positive as in “I can do this.”

4. Invoke the great Charlie Munger theory. Get rid of the toxic influences in your (sales) world.

5. Learn from your wins and losses. When you win business the learning curve is simple. Very few managers teach sellers how to manage a competitive loss. Ask for the type of feedback that will help you improve.

6. Collaborate. The smartest people I know constantly ask questions.

7. Expand your knowledge base, experience base, and contact base every day.

Confidence is one universal trait in every champion. What is in your planner to help build your confidence?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Hillsdale’s WRFH Named MAB’s College Audio Station of the Year

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Hillsdale College radio station WRFH/Radio Free Hillsdale 101.7 FM is honored with the Michigan Association of Broadcasters’ “2024 College Audio Station of Year.” This award, along with the 12 individual awards bestowed upon Hillsdale students, were presented at the 2024 Michigan Student Broadcast Awards on Monday (3/18). WRFH/Radio Free Hillsdale general manager Scot Bertram comments, “I think the success of our students and station comes down to two things: effort and education. These students spend hours each week in the studio prepping, recording, and polishing their content. They understand audio content and journalism, but — more importantly — they spend countless hours studying literature, history, philosophy, the sciences, and mathematics. They have real knowledge and insight, and they know how to turn it into high-quality content.” Pictured above are Hillsdale students with their Station of the Year award.

Industry News

Audacy Names New Afternoon Show at “The Fan Upstate”

Starting next Monday (3/25), “WIRE 2 WIRE,” starring Greg “Diesel” Abee (left)and Cole Bryson (right), fills the afternoon drive daypart on Audacy sports talk outlet WYRD-AM/W249DL/W246CV,im Greenville-Spartanburg, South Carolina “The Fan Upstate.” The program takes over for “Offsides with Marc Ryan,” as Ryan moves to the company’s WXYT-FM, Detroit “97.1 The Ticket.” Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi states, “‘WIRE 2 WIRE’ allows us to elevate Diesel, who has worked alongside Marc for years, and Cole, who has done a great job with every sports assignment we’ve given him. ‘WIRE 2 WIRE’ will be a live, local sports show with knowledgeable, well-known local talent, and I know sports fans will love it.”

Industry News

Edison Research: X (Twitter) See 30% Drop in Usage

Teasing the release of its Infinite Dial 2024 research project to be done at Podcast Movement Evolutions on March 28, Edison Research presents some data on X (formerly known as Twitter). At the time of Elon Musk’s takeover of Twitter in the fall of 2022, 27% of the total population in the U.S. reported usingim Twitter. In the 2024 Infinite Dial, 19% of the total population in the U.S. are using X – a 30% drop. Edison says, “While The Infinite Dial has recorded many incremental changes over its long history, a 30% change in any metric year-over-year is incredibly rare and noteworthy, acknowledging that in 2022 and 2023 the survey referred to the service as ‘Twitter’ and in 2024 it referred to the service as ‘X (formerly known as Twitter).’ Keep in mind this is not a measure of subscribers or Twitter/X accounts, but a measure of people who say they are ‘currently ever’ using the service. In addition to this overall usage drop, Twitter/X saw declines in monthly and weekly usage.”

Industry News

Mirta Lourenço is This Week’s Guest on Harrison Podcast

Mirta Lourenço is the chief of media development and media in emergency for UNESCO based at the agency’s headquarters in Paris. She is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” The name UNESCO stands for United Nations Educational, Scientific and Cultural Organization which is a specialized agency of the United Nations. Its stated mission is to promote world peace and security through international cooperation in education, arts, sciences and culture. Podcast host and TALKERS founder Michael Harrison served as executive advisor to UNESCO for the recent 13th annual celebration of UN World Radio Day 2024 which gave him the opportunity to work directly with Lourenço, who heads the project each year. According to Harrison, “This year’s theme was a celebration of radio’s first century informing, educating and entertaining with the purpose of bringing global attention to the medium’s continuing importance and vitality in the 21st century while acknowledging the challenges it and all heritage media face in the digital era.” Harrison adds, “Mirta Lourenço is a true champion of global media supporting its potential and responsibility to serve the public good. She is a first responder to the first responders. Her work transcends the boundaries of nationality, ethnicity, and language. It includes media platforms of every structure – commercial, public, community, corporate and governmental. She diligently operates at a smorgasbord of diversity at the center of the media world.” Harrison and Lourenço discuss the state of international radio from her global perspective. Listen to the podcast in its entirety here

Industry News

Taylor Jukes Named SVP of Programming for iHeartMedia San Diego

iHeartMedia names Taylor Jukes SVP of programming for the San Diego station group that includesim news/talk KOGO-AM, talk KLSD-AM, sports talk KGB-AM, and five music brands. iHeartMedia San Diego market president Noreen Ippolito says, “We are so excited to welcome Taylor into our San Diego cluster. Her knowledge of the audio business and track record speak for themselves. We are eager for Taylor to bring her skill set and big ideas from Miami to an already incredible cluster of stations.”

Industry Views

Pending Business: Curmudgeons

By Steve Lapa
Lapcom Communications Corp
President

imAre you a sales curmudgeon? You know, that old-school, out-of-touch terrestrial radio ad sales rep who is too lazy to learn the new digital/social media sales world?

A recent survey by Borrell and Associates says most radio station managers vote for “new blood” on the sales team to offset those old-school sellers who are oversaturated and have no more room to grow. It’s the evergreen water bottle analogy. Open that off-the-shelf bottled water and just try pouring more water into that fully filled bottle. There is no more room for even another ounce. Is that you? So full of sales knowledge that there is no room to learn? Your boss thinks it’s better to hire another seller than to wait until you decide to push yourself through the comfort zone and become more productive in the digital/social media column.

The top line “hire new sellers” concept here is true. Some living history:

1. AM vs. FM. Are you old enough to remember separate AM and FM sales teams? AM radio stations were the first big income generators. When FM music stations became popular, we first sold AM/FM combo plans. Realizing FM formats were geared to a younger audience, we hired sellers who got it. Sales teams were formed to sell just the FM stations. The internal conflict was a management nightmare, yet somehow, we managed to create two separate teams. The rest is terrestrial radio sales history.

2. Cluster Sales. When the FCC allowed owners to control more than two radio stations in a market, we went through another seismic change. Sellers who sold for one, or in some cases AM/FM combo sales, were soon allowed to pitch multiple stations owned by one owner in a market. Managers were faced with a new round of consolidation conflict. If you worked with an advertiser that needed additional markets, you were able to bring outside markets with commonly owned radio stations to the mix. Somehow, we managed.

3. Digital/Social. What took so long? Today’s terrestrial radio ad seller is an important foundational component in every radio station ad sales department. Yet the ad sales and audience growth aren’t on the AM/FM or satellite band. It hasn’t been for a while. The ad demand and growth in audience and revenue is on your computer, smartphone, apps, and earbuds. Are you ready to adapt to the digital/social media demand curve? Or are you sitting in your comfortable rocking chair.

There is no doubt new sellers plugged into new media platforms will fuel the next level of audio sales growth. But before we give up on those curmudgeons on your sales team, let’s learn how they preserve the buyer-seller relationship long enough to earn the privilege of becoming “curmudgeons.”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Ratings Takeaways

January 2024 PPM Ratings Takeaways – Part Three

imJanuary 2024 PPM Data – Information for the January 2024 ratings period (January 4 – January 31) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are “Holiday” 2023 – January 2024 (6+).

PORTLAND

News/Talk

KXL 4.9 – 7.0, #6 – #2

KEX 1.1 – 1.2, #21 – #22

KUFO .5 – .5, #25 – #26

KPAM .1 – .1, #34 – #32

News

None

Sports Talk

KXTG 1.1 – 1.9, #21 – #18

KFXX 1.7 – 1.6, #20 – #19

KPOJ .7 – .6, #24 – #25 (Trailblazers)

KFXX Stream  .1 – .1, #34 – #32

KMTT .2 – .1, #31 – #32

Public Radio News/Talk

KOPB 5.5 – 6.0, #3 – #4

KOPB Stream  .9 – 1.2, #21 – #22

CHARLOTTE

News/Talk

WBT-AM/FM 4.0– 4.3, #9 – #10

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 2.5 – 3.3, #15 – #13 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 3.5 – 5.7, #11 – #5

WNSC 1.4 – 1.2, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA  

Note: Public radio news/talk WFAE’s +2.2 (3.5 – 5.7) represents Charlotte’s largest (6+) “Holiday” 2023 – January 2024 increase.

SAN ANTONIO

News/Talk

WOAI 2.4– 3.0, #15 – #13 (Spurs)

KTSA 1.8 – 2.3, #19 – #18

News

None

Sports Talk

KTFM 1.1 – 1.5, #23 – #21

KTKR .7 – .8, #25 – #26

KZDC .2 – .3, #32 – #35

Public Radio News/Talk

KSTX 2.3 – 2.9, #17 – #14 

SACRAMENTO

 News/Talk

KFBK-AM 6.1 – 7.6 #3 – #3

KSTE-AM 2.1 – 3.5, #16 – #9

News

None

Sports Talk

KHTK 1.6 – 1.9, #19 – #18 (Kings)

KIFM .9 – .9, #21 – #25

KIFM Stream  DNA – DNA, DNA – DNA 

Public Radio News/Talk

KXJZ 2.4 – 2.8, #15 – #14

KQED .3 – .3, #28 – #28

KQEI .1 – .3, #30 – #28

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 3.6 – 4.3, #8 – #9

KDKA-AM Stream  .4 – .4, #22 – #21

News

None

Sports Talk

KDKA-FM 7.2 – 8.3, #4 – #3

KDKA-FM Stream  .1 – .4, #27 – #21

WBGG DNA – DNA, DNA – DNA

Public Radio News/Talk

WESA 3.9 – 5.5, #7 – #6

Notes: Public radio news/talk WESA’s +1.6 (3.9 – 5.5) represents a tie for Pittsburgh’s largest (6+)“Holiday” 2023 – January 2024 increase.

Alternative WXDX is the Penguins’ flagship.

SALT LAKE CITY

News/Talk

KSL-AM/FM 3.6 – 5.5, #9 – #3

KNRS-AM/FM 2.2 – 3.5, #17 – #13

KKAT DNA – DNA, DNA – DNA

News

None

Sports Talk

KALL 1.1 – .8, #22 – #24

KZNS-FM .6 – .7, #25 – #25 (Utah Jazz)

KZNS-AM .2 – .4, #27 – #27 (Utah Jazz)

KZNS-AM Stream  .1 – .1, #30 – #28 (Utah Jazz)

KZNS-FM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 2.2 – 3.6, #18 – #11

KBYU-HD2 Stream  .2 – .1, #27 – #28

KUMT .1 – DNA, #30 – DNA    

Note: News/talk KSL’s +1.9 (3.6 – 5.5) represents Salt Lake City’s largest (6+) “Holiday” 2023 – January 2024 increase. 

LAS VEGAS

News/Talk

KMXB-HD3 .6 – .8, #28 – #28

KXNT .3 – .3, #31 – #32

KXNT Stream DNA – .1, DNA – #35

KMZQ DNA – .1, DNA – #35

News

None

Sports Talk

KWWN .8 – .9, #27 – #26

KKGK .3 – .5, #31 – #29 (Golden Knights)

KRLV .2 – .3, #33 – #32

KENO .1 – .1, #36 – #35

Public Radio News/Talk

KNPR 1.5 – 1.4, #21 – #24

ORLANDO

News/Talk

WTKS 3.1 – 4.3, #12 – #10

WDBO 3.1 – 3.5, #12 – #13

WFLF .6 – .6, #20 – #21

WFYY-HD3 DNA – DNA, DNA – DNA

News

None

Sports Talk

WYGM .9 – 1.0, #19 – #19 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 2.7 – 3.4, #14 – #14

CINCINNATI

News/Talk

WLW 10.8 – 12.1, #2 – #1

WKRC 4.5 – 6.1, #6 – #5

News

None

Sports Talk

WCKY 1.2 – 1.5, #18 – #18

WSAI .5 – .7, #21 – #21

Public Radio News/Talk

WVXU 3.2 – 3.8, #10 – #8

CLEVELAND

News/Talk

WTAM 4.8 – 5.6, #8 – #10 (Cavaliers)

News

WMMS-HD2 DNA – DNA, DNA – DNA

Sports Talk

WKRK 6.5 – 5.9, #6 – #8

WKRK Stream .8 – .9, #20 – #19

WARF .1 – .2, #23 – #22

Public Radio News/Talk

WKSU 4.1 – 6.1, #10 – #7

WKSU-HD4 DNA – DNA, DNA – DNA

KANSAS CITY

News/Talk

KMBZ-FM 4.1 – 5.0, #7 – #4

KCMO-AM 1.8 – 2.2, #17 – #15

KMBZ-AM 1.4 – 1.7, #19 – #17

KMBZ-FM Stream .5 – 1.0, #23 – #21

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 2.1 – 3.1, #15 – #14

KCSP Stream  .2 – .2, #28 – #27

KWOD DNA – .1, DNA – #29

Public Radio News/Talk

KCUR 2.4 – 3.2, #13 – #12

KANU-HD2 DNA – DNA, DNA – DNA

Note: Country WDAF (6.2 – 8.3, #2, 6+) is the flagship of the Super Bowl champion Chiefs.

COLUMBUS

News/Talk

WTVN 4.5 – 5.2, #7 – #7    

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 6.9 – 7.8, #4 – #2 (Blue Jackets)

WBNS-AM .3 – .3, #21 #21 (Blue Jackets)

WMNI .1 – .1, #23 – #22

WBNS-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 3.6 – 4.7, #9 – #8

Up next: January 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. 

Mike.Kinosian@gmail.com

Ratings Takeaways

January 2024 PPM Ratings – Part One

imJanuary 2024 PPM Data – Information for the January 2024 ratings period (January 4 – January 31) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are “Holiday” 2023 – January 2024 (6+).

NEW YORK

News/Talk

WABC 3.0 – 3.5, #11 – #11

WOR 1.2 – 1.7, #21 – #17

WKXW .8 – 1.0, #27 – #24

WKXW Stream .2 – .3, #37 – #35

News

WINS-FM 3.9 – 4.7, #9 – #6

WCBS-AM 1.6 – 1.7, #19 – #17

WINS-FM Stream .4 – .5, #32 – #27

Business News WBBR .3 – .4, #34 – #31

WCBS-AM Stream .1 – .2, #46 – #39 

Sports Talk

WFAN FM & AM 2.3 – 2.7, #12 -#13 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .7 – .8, #28 -#25 (Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.2 – DNA #21 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WNYC-FM 4.1 – 4.5, #7 – #7

WNYC-AM 1.0 – 1.2, #23 – #22 

LOS ANGELES

News/Talk

KFI 4.6 – 5.5, #4 – #3

KEIB .4 – .8, #30 – #33  (Clippers)

KRLA .4 – .6, #30 – #34  

News

KNX-FM 2.5 – 2.8, #12 – #12

KNX-FM Stream .1 – .2, #40 – #39  

Sports Talk

KLAC .8 – .9, #28 – #32 (Clippers 

Public Radio News/Talk

KPCC 2.0 – 2.3, #14 – #15

Notes: News/talk KFI’s +.9 (4.6 – 5.5) represents a tie for Los Angeles’ highest (6+) Holiday 2023 – January 2024 increase.

Flagship of the Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 2.6 – 3.1, #11 – #10  (Blackhawks)

WLS-AM 1.7 – 1.9, #19 – #18

WLIP .3 – .4, #38 – #35

WVON .1 – .1, #43 – #41

WLS-AM Stream DNA – .1, DNA – #41

News

WBBM-AM & WCFS 4.9 – 6.2, #4  – #2

WBBM-AM & WCFS Stream .1 – .2, #43 – #38

Sports Talk

WSCR 2.5 – 3.4, #12 – #8 (Bulls)

WMVP 1.5 – 1.5, #20 – #20

WSCR Stream .4 – .6, #36 – #32 (Bulls) 

Public Radio News/Talk

WBEZ 2.1 – 2.7, #15 – #13  

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.5, #22 – #22

KSFO Stream .2 – .3, #32 – #30 

News

KCBS-AM & KFRC 5.7 – 6.6, #3 – #3

KNEW .3 – .3, #29 – #30  

KCBS-AM & KFRC Stream .1 – DNA, #38 – DNA

KKSF DNA – DNA, DNA – DNA 

Sports Talk

KNBR 3.6 – 3.9, #7 – #6

KGMZ 2.0 – 2.4, #14 – #14 (Golden State Warriors)

KGO .2 – .2, #32 – #34  

KGO Stream .2 – .2, #32 – #34  

KTCT .4 – .2, #27 – #34  

KGMZ Stream .2 – DNA, #32 – DNA (Golden State Warriors)

Public Radio News/Talk

KQED 6.9 – 7.9, #2 – #2

KALW .2 – .3, #32 – #30

Note: Sports talk KNBR is the flagship of the 49ers, which lost to the Chiefs in the Super Bowl.

DALLAS

News/Talk

WBAP 2.8 – 3.7, #14 – #9

KEGL 1.4 – 1.2, #27 – #29  (Mavericks)

KSKY .6 – .6, #33 – #32

KLIF-AM .4 – .5, #34 – #33

KSKY Stream DNA – DNA, DNA – DNA 

News

News – Talk KRLD-AM 1.4 – 1.7, #27 – #24

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

Sports Talk

KTCK 4.2 – 5.6, #3 – #1  (Stars)

KRLD-FM 2.9 – 2.8, #13 – #17

KRLD-FM Stream .3 – .4, #35 – #35

Public Radio News/Talk

KERA 3.5 – 4.0, #6 – #7  

Note: Sports/talk KTCK’s +1.4 (4.2 – 5.6) represents Dallas’ highest (6+) Holiday 2023 – January 2024 increase.

HOUSTON 

News/Talk

KTRH 2.6 – 3.6, #17 – #9  (Rockets)

KPRC . 5 – .3, #28 – #28  

News

None

Sports Talk

KILT-AM 1.5 – 1.6, #21 – #21

KBME .6 – .6, #27 – #27  (Rockets)

KILT-AM Stream .3 – .3, #30 – #28

KFNC .2 – .2, #31 – #33

Public Radio News/Talk

KUHF 2.4 – 2.8, #18 – #19

ATLANTA

News/Talk

WSB-AM & WSBB 7.4– 8.6, #2 – #1

WFOM .4 – .6, #27 – #27

WGKA .1 – .3, #31 – #30

WAOK .1 – .2, #31 – #31

WAOK Stream DNA – .1, DNA – #36

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN  DNA – .1, DNA – #36

Sports Talk

WZGC 3.5 – 4.2, #9 – #8 (Hawks)

WCNN 1.4 – 2.2, #20 – #16

WZGC Stream .3 – .8, #29 – #24 (Hawks)

Public Radio News/Talk

WABE 3.3 – 4.0, #11 – #9

WRAS  .8 – .7, #24 – #25

WABE-HD3 DNA – .1, DNA – #36 

PHILADELPHIA

News/Talk

WPHT 1.7 – 2.2, #19 – #16

WKXW 1.2 – 1.3, #23 – #23

WPHT Stream .7 – .7, #26 – #26

WURD .3 – .4, #27 – #28

WURD Stream .2 – .2, #29 – #30

WDEL-AM DNA – DNA, DNA – DNA

WKXW Stream DNA – DNA, DNA – DNA

News

KYW & WPHI 4.7 – 6.2, #6 – #5

KYW & WPHI Stream .1 – .1, #30 – #32

WTEL DNA – DNA, DNA – DNA

Sports Talk

WIP 5.7 – 7.0, #4 – #4

WIP Stream 1.5 – 2.3, #20 – #15

WPEN-FM 1.3 – 1.5, #22 – #21 (76ers, Flyers)

Public Radio News/Talk

WHYY 2.8 – 3.1, #9 – #10      

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.1 – 1.5, #20 – #18

WOR 1.0 – 1.1, #22 – #19

WLIR .1 – .1, #35 – #32

News

WINS-FM 3.3 – 4.8, #9 – #5

WCBS-AM 2.5 – 2.2, #12 – #15

WINS-FM Stream .9 – 1.0, #23 – #20

Business News WBBR .2 – .3, #30 – #26

WCBS-AM Stream .1 – .1, #35 – #32

Sports Talk

WFAN-FM & AM 3.5 – 4.6, #7 – #7 (Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM 2.7 – DNA, #11 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WSUF .2 – .3, #30 – #26

RIVERSIDE

News/Talk

None

News

KFOO DNA – .1, DNA – #21

Sports Talk

KPWK .2 – .1, #18 – #21

Public Radio News/Talk

KVCR .3 – .4 #16 – #20

KPCC DNA – DNA, DNA – DNA

SAN JOSE

News/Talk

KSFO 1.5 – 1.8, #19 – #20

KSFO Stream DNA – DNA, DNA – DNA  

News

KCBS-AM & KFRC 4.5 – 5.2, #4 – #4

KNEW .3 – .2, #28 – #28  

KCBS-AM & KFRC Stream .2 – DNA, #30 – DNA

Sports Talk

KNBR 3.9 – 4.7, #6 – #5

KGMZ 1.5 – 2.8, #19 – #10 (Golden State Warriors)

KGO Stream .7 – .8, #26 – #26  

KTCT .8 – .3, #25 – #27   

KGO .3 – .2, #28 – #28  

KGMZ Stream .2 – DNA, #30 – DNA (Golden State Warriors)

Public Radio News/Talk

None 

Notes: Sports/talk KGMZ’s +1.3 (1.5 – 2.8) represents San Jose’s highest (6+) Holiday 2023 – January 2024 increase.

Sports talk KNBR is the flagship of the 49ers, which lost to the Chiefs in the Super Bowl.

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION 

News/Talk

WKXW 5.7 – 7.4, #4 – #1

WOR 1.6 – 2.7, #15 – #9

WKXW Stream .7 – .8, #20 – #20    

News

WINS-FM 1.8 – 2.7, #13 – #9

WCBS-AM 1.0 – .9, #18 – #19

WINS-FM Stream .3 – .5, #23 – #22

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM DNA – 2.7, DNA – #9 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.0 – DNA, #18 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

None 

Note: News/talk WKXW’s +1.7 (5.7 – 7.4) represents Middlesex-Somerset-Union’s highest (6+)Holiday 2023 – January 2024 increase. 

Up next: January 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

FOX News Media Promotes Two to Ad Sales Leadership Team

FOX News Media names a new advertising sales leadership team. Trey Gargano rises to EVP of ad sales, overseeing all FNM platforms, including FOX News Channel, FOX Business Network, FOX Newsim Digital, FOX News Audio, FOX Weather and FOX Nation. He takes over for Jeff Collins, who was recently elevated to president of the division for FOX imCorporation. Additionally, Ryan Roelle is promoted to SVP of national sales where she will focus on endemic and national advertising in addition to leading linear and digital sales across the country. In making the announcement, Collins says, “Over the past four years, Trey’s vast knowledge and deep understanding of the news marketplace helped drive new revenue streams while Ryan has increased the effectiveness and performance of our endemic and national sales teams. Together, they will ensure continued growth across FOX News Media platforms and success for our valued partners.”

Job Opportunity

Hubbard Has PD Opening in West Palm Beach

Hot AC 97.9 WFRM-FM in West Palm Beach has a very rare PD opportunity. The current PD for WRMF, Randi West, was offered the opportunity to continue on but has decided that after four years of commuting between Tampa and West Palm Beach, to step away from her position to devote more time to family. WRMF is an award-winning station with the legendary, family-owned Hubbard Broadcasting group. The top station in one of the fast-growing metros in the country with arguably the best weather anywhere on the planet! Reporting to operations manager, Bruce Logan, you would be equipped with market leading shows like the “KVJ Morning Show.” The ideal candidate for this role will have at least 5 years of programming experience in medium to major markets. The candidate should also possess amazing talent coaching skills and knowledge with digital performance. Learn more and apply here.

Industry News

Yesterday’s (2/14) Top News/Talk Media Stories

The deadly shooting at the Kansas City Chiefs’ Super Bowl parade; former President Donald Trump’s legal battles; today’s misconduct hearing for Fulton County DA Fani Willis; President Joe Biden’s age and the presidential race; the Israel-Hamas war and the humanitarian crisis in Gaza; the U.S. migrant crisis and the impeachment of Homeland Secretary Alejandro Mayorkas; the House $95 billion foreign aid bill; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Happy World Radio Day 2024

Today (2/13) is the 13th annual celebration of World Radio Day – proclaimed an official “international day” by the United Nations in 2011 and facilitated each year by UNESCO. For last minute ideas and suggestions in taking advantage of the opportunity to acknowledge the medium of radio’s colorful past, present and future please click here. While you’re at it, check out the new two-minute song by the talk radio friendly band Gunhill Road titled, “Over the Radio Waves” on YouTube here and available for license-free broadcast. Happy World Radio Day 2024!

im

Industry Views

Pending Business: The Biggest of the Big

By Steve Lapa
Lapcom Communications Corp
President

imSuper Bowl LVIII could have been the best ever.

The pre-game hype was over the top, blending unique Vegas themes with the traditional NFL superhype we all know and enjoy. Digital Frank Sinatra singing “My Way” with the Super Bowl Symphony, Wayne Newton sharing his life story – pure Vegas, baby – and the 2024 pre-game was a scene set like no other. Usher fans enjoyed a halftime show that was pure energy. The storylines for this game featured more themes away from the game than any other in history. Could there have been any more written about Taylor Swift and her connection to this game, impact on NFL viewership and could she make it from Tokyo on time? It seemed like Sunday morning’s New York Times digital edition devoted more front-page space to Taylor Swift than the game itself.

Ironically, Super Bowl LVIII was a stunner. The Niners missed a point after kick that could have made them Super Bowl Champions. The miss led the game into overtime and another amazing Patrick MahomesAndy Reid last minute Super Bowl win. But the real treat was all the new think in creative commercials.

No longer were TV ads limited to one or even two celebrities per commercial. It was almost a competition for how many stars you could fit into 30 seconds. After all, when a 30-second commercial cost $7 million, maybe you cast Jennifer Aniston, David Schwimmer, J Lo, Tom Brady, David Beckham, half the cast of “Suits,” to name a few, in one ad.

Madison Avenue was under more pressure than Brock Purdy, so the creative juices were flowing. Love it or hate it, the creative pressure to make a $7 million investment in 30 seconds payoff was intense. The new think worked. Go big or go home! Stand-by for the countless industry articles measuring everything from recall to audience size. The trend is your friend, and the trend says, this could be a peek into the future of open-your-wallet marketing. But where does this put audio pricing and creative on the impact spectrum?

Odds are the creatives that just opened the door to a new chapter of multiple celebrity integrations will stimulate the next generation of “theatre of the mind” producers. They are out there, for sure. We just need to work harder to attract their talent. As for pricing, that part is up to you.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.