Industry News

TALKERS News Notes

SiriusXM Reveals Super Week Programming. SiriusXM says it is presenting comprehensive coverage of Super Bowl LX Week from San Francisco next week. Subscribers will get multiple game broadcasts, a dedicated pop-up channel, plus exclusive live sports and entertainment programming originating from the Super Bowl LX Media Center.   

Benztown Offering Free Winter Games AudioPack. Benztown is offering radio stations its Winter Games AudioPack at no charge. Benztown says it “brings the excitement and action of the upcoming Winter Olympic Games Milano Cortina 2026 to stations and includes sound effects, music beds, and sweepers – everything stations need to quickly produce timely, high impact imaging that will take their listeners to Italy for all the Olympic feels and chills.”

Industry News

Audacy Announces Programming Changes for “ESPN 1320” in Sacramento

Audacy’s Sacramento sports talk outlet KIFM-AM “ESPN 1320” announces a new programming lineup that will take effect next Monday (2/2).  A new morning program called “The Jump” and starring Kyleimg Madson and Jesse Tapia airs live from 7:0 am to 9:00 am with a replay airing from 12:00 noon to 2:00 pm the same day. The station notes that this is Tapia’s first on-air role and that he’ll continue producing the “D-Lo and KC” show. That program, starring Damien Barling & Kenny Caraway, is moving to the 2:00 pm to 6:00 pm daypart. The station adds that James Ham is expanding his role as the Sacramento Kings insider as he’ll provide breaking news updates and analysis weekly on “The Jump” and “D-Lo & KC.” Station brand manager Kyle Madson says, “Jesse brings a wealth of knowledge and enthusiasm for sports, and we’re excited to evolve our lineup with the launch of ‘The Jump,’ bringing high-energy to Sacramento mornings. By moving the unmatched wit of D-Lo & KC to the full afternoon drive and having James as our Kings Insider across all shows, we’re doubling down on the local insight and personality that defines Northern California sports radio.”

Industry Views

You Are the Asset: Why Protecting Your Voice and Likeness Is No Longer Optional

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By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgFor years, “protect your name and likeness” sounded like lawyer advice in search of a problem. Abstract. Defensive. Easy to ignore. That worked when misuse required effort, intent, and a human decision-maker willing to cross a line.

AI changed that.

When Matthew McConaughey began trademarking his name and persona-linked phrases (“alright, alright, alright”), it was not celebrity vanity. It was an acknowledgment that identity has become a transferable commodity, whether the person attached to it consents or not.

A voice is no longer just expressive. It is functional. It can be sampled, trained, replicated, and redeployed at scale. Not as a parody. Not as commentary. As a substitute. When a synthetic version of you can narrate ads, read copy, or deliver endorsements you never approved, the injury is not hypothetical. It is economic.

We have already seen this play out. In the past two years, synthetic versions of well-known voices have been used to sell products the real person never endorsed, often through social media ad networks. These were not deep-fake jokes or parody videos. They were commercial voice reads. The pitch was simple: if it sounds credible, it converts. By the time the real speaker objected, the ad had already run, the money had moved, and responsibility had dissolved into a stack of platform disclaimers.

This is where many creators misunderstand trademark law. They think it is about logos and merchandise. It is not. Trademarks protect source identification. Meaning, if the public associates a name, phrase, or expression with you as the origin, that association has legal weight. McConaughey’s filings reflect that reality. Certain phrases signal him instantly. That signaling function has value, and trademark law is designed to prevent identity capture before confusion spreads.

Right of publicity laws still matter. They protect against unauthorized commercial use of name, image, and often voice. But they are largely reactive. Trademarks allow creators to draw boundaries in advance, before identity becomes unmoored from its source.

This is not a celebrity problem. Local radio hosts, podcasters, commentators, and long-form interviewers trade on recognition and trust every day. AI does not care about fame tiers. It cares about recognizable signals.

You do not need to trademark everything. You do need to know what actually signifies you, and decide whether to protect it, because in an AI-driven media economy, failing to define your identity does not preserve flexibility. It invites identity capture.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

Salem and Dan Proft Agree to Extension

Salem Media and WIND-AM, Chicago “AM 560 The Answer” morning drive host Dan Proft agree to a two-year extension to keep him on the air through December of 2027. Salem regional VP and WIND generalimg manager John Gallagher says, “The combination of Dan Proft’s intellect and his exceptional interviewing skills is why he’s the best morning radio host in Chicago. His knowledge of the issues that affect the people of Illinois is unmatched. This contract extension solidifies the Chicago Morning Answer brand and the top conservative talk radio line-up in the nation.” Proft comments, “I’m excited to extend my run on Chicago’s Morning Answer, and I am honored to be trusted with such an important platform during these turbulent times. Nothing short of the future of the United States and Western civilization, by extension, is on the line, and I’m humbled to be able to lend my voice to the fight. I want to thank AM 560’s management, along with our loyal, intelligent listeners and our accomplished and thoughtful guests, for their ongoing support.”

Industry News

TALKERS News Notes

WABC and Cuomo Talking About a Weekend Show. Former New York Governor Andrew Cuomo and WABC, New York owner John Catsimatidis are talking about a new, weekend talk show that the Cuomo would host. The New York Post reports that during Cuomo’s appearance on Catsimatidis’ “Roundtable” show, Catsimatidis stated, “I hear you may be talking a little bit more on WABC radio in the near future,” with Cuomo replying, “I think your station has an audience that is participatory, and large. It’s very important… that we understand what’s going on and have informed dialogue and your station is a great vehicle to do that.” 

WWO and Barbasol Celebrate 20 Years. Cumulus Media’s Westwood One and Barbasol are celebrating the 20th anniversary of one of sports media’s longest running brand partnerships: Barbasol’s sponsorship of the NFL on Westwood One. Westwood One president & Cumulus EVP Collin Jones says, “Long-term partnerships like this aren’t built on transactions, they’re built on alignment, honesty, and a willingness to evolve together. Barbasol activates with authenticity and consistency, whether supporting our talent, engaging fans, or backing causes that mean something to the players and analysts our listeners know and love. That’s why it works, why it’s lasted—and why we’re thrilled to mark 20 years with the brand. A special thanks to the Barbasol team and Murray family for their enduring partnership.”

Skyview Brings Doughty Aboard. Skyview Networks names Brian Doughty director, network sales. The company says that in this role, he’ll will work closely with its experienced sales team to continue elevating the overall sales strategy, utilizing his knowledge of the industry to deliver results for sports and network audio partners.

MIW Names Four to Board of Directors. Mentoring and Inspiring Women in Radio, Inc announces the addition of four new members to its Board of Directors, along with the appointment of current Board Member Randi P’Pool to the Executive Board as Secretary. New board members include: Townsquare Media’s Allyson Hillman, Audacy’s Kieran Geffert, Radio One’s Lauren “Lo” Sessions-Barker, and Salem Media Group’s Linnae Young. 

Industry News

John Terrett to Host Red Apple Market Reports

Red Apple Media announces that John Terrett is the host of the twice-daily Red Apple AM/PM Market Reports. CEO John Catsimatidis says, “More than ever before, listeners need clarity on what’s happening on Wall Street. John has been a guest on my Sunday program, ‘The Cats Roundtable,’ many times, and his exceptional understanding of the financial world arms listeners with the knowledge they need to make smart financial decisions.”

Industry News

KHTK Pairs Up Allen Stiles with Kevin Gleason for PM Drive

Bonneville’s sports talk KHTK, Sacramento “Sactown Sports 1140” movesimg midday talk host Allen Stiles (right) to afternoons to join “The Drive Guys with Kevin Gleason” (left) as a co-host, effective January 12. The station says, “Allen is no stranger to Sactown Sports listeners. He has already been a key part of the Sactown Sports family as the host of ‘The Allen Stiles Show, which currently airs weekdays from 10:00 am to 2:00 pm, building a strong connection with the audience through his knowledge, passion, and engaging style.” The station has not indicated its plans for the midday daypart. 

Industry News

Jon “Stugotz” Weiner to Debut with iHeartMedia in January

Sports talk media personality Jon “Stugotz” Weiner joins iHeartMedia for a long-term, multiplatform partnership. Weiner rose to prominence as co-host of the Dan LeBatard show, based in South Florida. When LeBatard parted ways from ESPN, Weiner went with him to his Meadowlark Media platform. As part of his agreement with iHeartMedia, Weiner will launch a new weekday afternoon program on FOX Sports Radio in January, originating fromimg iHeartMedia’s studios in South Florida and airing in the 3:00 pm to 5:00 pm slot being vacated by Doug Gottlieb. iHeartMedia says, “Designed as a live radio extension of his popular podcast ‘Stugotz and Company,’ the show will bring together his regular crew along with a rotating cast of guest co-hosts, blending old friends and new voices.” Additionally, the Stugotz Podcast Network will launch with iHeartPodcasts, featuring “Stugotz and Company” and “God Bless Football,” plus more content to be launched later. Weiner says, “There was a ton of interest and a lot of great conversations, but it became obvious to me rather quickly that iHeart and FOX Sports Radio were going to be the landing spot. I miss doing live radio, and I was looking for a partner to grow my two existing podcasts and help us build out a network. To be able to partner with the biggest and best digital company on the planet – and host a daily, two-hour live radio show with two Hall of Famers, Dan Patrick and Colin Cowherd, as lead-ins – is a place, quite frankly, I never imagined arriving at, and an opportunity I wasn’t going to pass up.”

Industry News

Judge Agrees to Cumulus’ Request to Shield Third-Party Witnesses in Nielsen Suit

As Cumulus Media’s suit against Nielsen for monopolistic practices moves through the United States District Court Southern District of New York, Cumulus wins its bid to have third-party declarants’ names and places of employment redacted for fear of retaliation by Nielsen viaimg rate increases. Cumulus argued, “Nielsen, a monopolist engaging in anticompetitive behavior, holds all of the power during contract negotiations, resulting in an unequal bargaining dynamic that is ripe for retaliation. For example, Nielsen can and has raised its rates significantly during negotiations. imgIf identifying information is revealed to Nielsen’s businesspeople, Nielsen can retaliate with additional rate increases, resulting in manifest injustice to these third parties actively involved or who will be involved in negotiations with Nielsen.” After denying Cumulus’ request on December 4, Cumulus filed a supplemental brief and on December 15 Judge Jeannette Vargas agreed with Cumulus, writing, “Cumulus has established that sufficient countervailing factors – in particular, the privacy interests of these non-party declarants, the lack of bearing these narrowly tailored redactions have on the merits of this action, and the non-party declarants’ susceptibility to economic retaliation – outweigh the strong presumption in favor of public access to judicial documents.”

Industry News

Curtis Sliwa to Guest Host on WOR, New York

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New York talk radio host (and Gurdian Angels founder) Curtis Sliwa is getting back behind the mic in NYC for the first time since his unsuccessful bid for mayor. Sliwa – who most recently was hosting a daily show on WABC – will sit in for Mark Simone on iHeartMedia’s WOR December 22 through January 2. Sliwa said he would never return to WABC after the station supported Democrat Andrew Cuomo in the recent mayoral race. Pictured above is WOR program director Tom Cuddy (right) with Sliwa (left). Cuddy says, “Curtis is a true New York original. His energy, knowledge of the city and ability to connect with listeners make him one of the most compelling voices in talk radio. We’re excited to have him on WOR for the holidays.” Sliwa comments, “I’m honored to fill in for Mark Simone. I have worked with him. I have competed against him. He has more connections to those in-the-know than anyone in New York City. I have been in talk radio for 36 years, but ironically it all began when I was a guest on the Arlene Francis show on WOR in 1971. I’ve been talking on the radio ever since, and it doesn’t get any better than to do it back on WOR, where it all started for me.”

Industry Views

Navigating the Deepfake Dilemma in the Age of AI Impersonation

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgThe Problem Is No Longer Spotting a Joke. The Problem Is Spotting Reality

Every seasoned broadcaster or media creator has a radar for nonsense. You have spent years vetting sources, confirming facts, and throwing out anything that feels unreliable. The complication now is that artificial intelligence can wrap unreliable content in a polished package that looks and sounds legitimate.

This article is not aimed at people creating AI impersonation channels. If that is your hobby, nothing here will make you feel more confident about it. This is for the professionals whose job is to keep the information stream as clean as possible. You are not making deepfakes. You are trying to avoid stepping in them and trying even harder not to amplify them.

Once something looks real and sounds real, a significant segment of your audience will assume it is real. That changes the amount of scrutiny you need to apply. The burden now falls on people like you to pause before reacting. 

Two Clips That Tell the Whole Story

Consider two current examples. The first is the synthetic Biden speech that appears all over social media. It presents a younger, steadier president delivering remarks that many supporters wish he would make. It is polished, convincing, and created entirely by artificial intelligence.

The second is the cartoonish Trump fighter jet video that shows him dropping waste on unsuspecting civilians. No one believes it is real. Yet both types of content live in the same online ecosystem and both get shared widely.

The underlying facts do not matter once the clip begins circulating. If you repeat it on the air without checking it, you become the next link in the distribution chain. Not every untrue clip is misinformation. People get things wrong without intending to deceive, and the law recognizes that. What changes here is the plausibility. When an artificial performance can fool a reasonable viewer, the difference between a mistake and a misleading impression becomes something a finder of fact sorts out later. Your audience cannot make that distinction in real time. 

Parody and Satire Still Exist, but AI Is Blurring the Edges

Parody imitates a person to comment on that person. Satire uses the imitation to comment on something else. These categories worked because traditional impersonations were obvious. A cartoon voice or exaggerated caricature did not fool anyone.

A convincing AI impersonation removes the cues that signal it is a joke. It sounds like the celebrity. It looks like the celebrity. It uses words that fit the celebrity’s public image. It stops functioning as commentary and becomes a manufactured performance that appears authentic. That is when broadcasters get pulled into the confusion even though they had nothing to do with the creation. 

When the Fake Version Starts Crowding Out the Real One

Public figures choose when and where to speak. A Robert De Niro interview has weight because he rarely gives them. A carefully planned appearance on a respected platform signals importance.

When dozens of artificial De Niros begin posting daily commentary, the significance of the real appearance is reduced. The market becomes crowded. Authenticity becomes harder to protect. This is not only a reputational issue. It is an economic one rooted in scarcity and control.

You may think you are sharing a harmless clip. In reality, you might be participating in the dilution of someone’s legitimate business asset. 

Disclaimers Are Not Shields

Many deepfake channels use disclaimers. They say things like this is parody or this is not the real person. A parking garage can also post a sign that it is not responsible for damage to your car. That does not absolve them when something collapses on your vehicle.

A disclaimer that no one negotiates or meaningfully acknowledges does not protect the creator or the people who share the clip. If viewers believe it is real, the disclaimer (often hidden in plain sight) is irrelevant. 

The Liability No One Expects: Damage You Did Not Create

You can become responsible for the fallout without ever touching the original video. If you talk about a deepfake on the air, share it on social media, or frame it as something that might be true, you help it spread. Your audience trusts you. If you repeat something inaccurate, even unintentionally, they begin questioning your judgment. One believable deepfake can undermine years of credibility. 

Platforms Profit From the Confusion

Here is the structural issue that rarely gets discussed. Platforms have every financial incentive to push deepfakes. They generate engagement. Engagement generates revenue. Revenue satisfies stockholders. This stands in tension with the spirit of Section 230, which was designed to protect neutral platforms, not platforms that amplify synthetic speech they know is likely to deceive.

If a platform has the ability to detect and label deepfakes and chooses not to, the responsibility shifts to you. The platform benefits. You absorb the risk. 

What Media Professionals Should Do

You do not need new laws. You do not need to give warnings to your audience. You do not need to panic. You do need to stay sharp.

Here is the quick test. Ask yourself four questions.

Is the source authenticated?
Has the real person ever said anything similar?
Is the platform known for synthetic or poorly moderated content?
Does anything feel slightly off even when the clip looks perfect?

If any answer gives you pause, treat the clip as suspect. Treat it as content, not truth. 

Final Thought (at Least for Now)

Artificial intelligence will only become more convincing. Your role is not to serve as a gatekeeper. Your role is to maintain professional judgment. When a clip sits between obviously fake and plausibly real, that is the moment to verify and, when necessary, seek guidance. There is little doubt that the inevitable proliferation of phony internet “shows” is about to bloom into a controversial legal, ethical, and financial industry issue.  

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry Views

An Artist’s Perspective on Rush Limbaugh

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By Doug Henry
Artist
Turnwright Gallery
Hanover, New Hampshire

imgMy introduction to Rush Limbaugh begins in the fall of 1992. I began listening to Rush’s radio show after seeing him campaigning on stage with George H.W. Bush during the 1992 fall presidential election. Bill Clinton would win the election and so would begin the greatest, media political rivalry ever between Rush Limbaugh and Bill Clinton. Rush’s middle America authentic voice was cutting through the mainstream media noise of the day from a generationally unique perspective. He was the perfect counterculture combatant to Bill Clinton’s political philosophy. Being a baby boomer myself and two years younger than Rush, I was immediately hooked on the EIB radio network!

As a professional illustrator, my career in 1996 was about to cross paths with Rush Limbaugh at my mailbox. A neighbor had just received his monthly Limbaugh Letter, and this would be my first opportunity to actually see and thumb through the newsletter. Noticing the magazine used illustration, I jotted down the address and fired off a promotional package of my art to the art director. Within a week, I received a call from the art director, and I got my very first illustration assignment for the Limbaugh Letter. Throughout 1997, I would receive many more illustration assignments. My very first cover painting for the newsletter, the May issue, “If I Were a Liberal,” would impress and really captivate Rush. So much so that he took to the airwaves not once but twice declaring: “You’re going to want to get this cover blown up and framed, I predict.” And “It’s just fabulous, you’re going to want to subscribe to the newsletter just to see this cover.”

What a thrill for me! Over the course of the next seven years, I would create 70 cover paintings of Rush, often having him doing hilarious things to his Democrat party nemesis. The February 1998 issue would have Rush crashing through a spotted owl’s forest habitat in an SUV. This cover would earn me the title, “Official Limbaugh Letter Cover Illustrator.” Another favorite was the March 1998 issue with Rush, scissors in hand cutting down a spider web holding up a spider with a head that looked eerily like Bill Clinton. This cover prompted Rush to send a complimentary email to the art director saying “A totally awesome cover… one of the best in our history…well done!!!” All in caps I might add! Every month that followed would be one fun assignment after the other. It was beyond cool working on the next Limbaugh Letter cover while listening to Rush on the radio. In 2001, I got to accompany the Limbaugh Letter art director to a Manhattan photo shoot where I finally got to meet the man himself. What a memory! Finally, working for Rush, “America’s Real Anchorman,” was both an honor and a privilege. What a fun ride it was… to have contributed in a very small way, my part… in the “Vast Right-Wing Conspiracy.” Isaac Newton wrote, “If I see farther, it’s because I’m standing on the shoulders of giants.” We stand on your shoulders, Rush, and America thanks you. Mega Dittos Rush Limbaugh, Mega Dittos!

Turnwright Gallery is an online platform that features the art of Doug Henry and his catalog of Limbaugh Letter cover paintings. The art collection is comprised of 70 hand-painted newsletter illustrations of America’s legendary, king of talk radio, Rush Limbaugh. The paintings were created between the years 1997 and 2004.  For more information please click here https://www.turnwrightgallery.com/turnwright-gallery

Industry News

FOX News Media Promotes Hasnie to Anchor and White House Correspondent

FOX News Media promotes Aishah Hasnie to anchor and White House correspondent. FOX News Mediaimg president and executive editor Jay Wallace adds that Hasnie will anchor her own solo signature program on Saturday afternoons from 12:00 pm to 2:00 pm ET, effective January 10. Wallace says, “Aishah’s knowledge of Washington makes her a perfect addition to our stellar White House team of correspondents, and we are confident she will excel in the anchor chair as well.” Hasnie joined FOX News Channel in 2019.

Industry Views

TALKERS Exclusive: Why AM Radio Still Matters – And Why Cities Must Step Up to Save It

By Frank Morano
City Councilor
New York City 51st District
Staten Island

imgFor most of my life, the sound of an AM signal has been my constant companion. Long before I ever spoke into a microphone professionally, I was the kid hiding under the covers with a transistor radio, slowly turning the dial, discovering voices, ideas, communities, and worlds far beyond my bedroom. AM radio didn’t just shape my career – it shaped who I am.

That’s why, as both a lifelong AM radio listener and a longtime AM broadcaster (77WABC and WNYM-AM “970 The Answer”), I’m introducing legislation in the New York City Council to require that all City-owned and City-contracted vehicles continue to include functioning AM receivers. I’m proud of my work in government, but this one is personal. Because AM radio isn’t just entertainment or nostalgia – it’s infrastructure. It’s public safety. It’s the backbone of our emergency communications system. And it’s in danger.

When Everything Else Fails, AM Radio Doesn’t  

We don’t have to imagine what happens when modern communications collapse. We’ve lived it.

On September 11, 2001, when cell networks jammed almost immediately, millions of New Yorkers turned to AM radio for news, instructions, and reassurance.

In the 2003 Northeast Blackout, AM signals were among the very few communications systems still functioning across multiple states.

During Superstorm Sandy, when much of the region lost power and internet for days, AM remained a critical lifeline for emergency updates, evacuation information, and weather alerts.

These weren’t theoretical scenarios. They were real moments of crisis – and AM radio proved its value every single time.

When the lights go out, AM stays on. When cell networks are overwhelmed, AM cuts through. When the internet fails, AM continues broadcasting. It is the most resilient form of mass communication ever created, and FEMA and the National Weather Service still rely on AM frequencies for a reason: they reach people when nothing else can.

AM Radio Is Still the Soundtrack of America 

Beyond emergencies, AM radio remains woven into the cultural fabric of this country. It’s where Americans talk to each other – about politics, sports, faith, overnight oddities, neighborhood issues, and everything in between. It’s one of the last places where anyone can call in, join the conversation, and be part of a community.

The same AM dial that once carried the voices announcing D-Day, the moon landing, and the gritty street reporting of New York legends still carries the news, opinions, and debates that shape American life today. There is something uniquely democratic about the AM band: it is accessible, unpretentious, inexpensive, and available to everyone.

That’s worth preserving. Especially now, as some automakers – particularly in the electric vehicle space – phase AM radios out of new models, citing interference or cost concerns.

Cities and States Can Lead Where Washington Waits 

Congress is considering the “AM Radio for Every Vehicle Act,” and I support it wholeheartedly. But federal action can take time. Cities and states can move faster.

New York City’s legislation can be a model:

  • If municipalities require AM receivers in the vehicles they procure…
  • If state governments do the same for their fleets…
  • And if enough jurisdictions stand firm…

Automakers will have no choice but to keep AM radio in every vehicle they sell.

Government can’t – and shouldn’t – tell anyone what to listen to. But we absolutely can ensure that the option to listen still exists. And that, when disaster strikes, the public can rely on a system proven over nearly a century to work under the toughest circumstances imaginable.

The Signal Must Go On 

AM radio isn’t a relic. It’s a lifeline. It’s a civic space. It’s one of the last great mediums that belongs to the people. As someone who owes much of his career – and much of his identity – to those airwaves, I feel a responsibility to protect them.

By acting locally here in New York City, I hope we inspire communities across the country to do the same. If we want the AM dial to be there for the next blackout, the next storm, or the next unthinkable moment, the time to act is now.

Because when everything else goes silent, AM radio still speaks.

And we need to make sure it always will. 

Frank Morano was recently elected City Councilor representing New York City’s 51st district. Prior to that he forged a distinguished career in talk radio at WABC and WNYM in New York. Councilor Morano can be reached via email at  frank@moranoforcouncil.com.

Industry News

NewsTalkSTL Adds Susie Moore to Morning Show

NewsTalkSTL announces that effective October 27, Susie Moore will join “The Mike Ferguson Show,” taking over for Gabe Phifer, who exits to spend more time with his family. Moore, deputy managing editor at RedState, has been a regular guest and fill-in host on NewsTalk STL. Mooreimg comments, “It has been such a privilege to be part of the NewsTalkSTL team from the outset. I am thrilled to be joining ‘The Mike Ferguson in the Morning Show’ as co-host. I can’t wait to be part of the conversation with imgMike and our NewsTalkSTL listeners every weekday morning.” Ferguson adds, “Susie is the perfect addition to the show. We’re fortunate to be able to add someone who does such great work in the conservative movement through RedState and knows our community here in St. Louis. Our audience knows Susie, likes her, and respects her. We’re going to miss Gabe, but we’re excited about what Susie brings to the show.” NewsTalk STL is head on three signals in the region: KNBS-FM, Bowling Green; KLJY-HD2, St. Louis; and translator K270BW, Bellefontaine, Missouri.

Industry News

Salem Co-Founder Ed Atsinger Takes Final Compensation in Company Stock

Salem Media Group announces that Edward G. Atsinger III, co-founder and executive chairman of the company, is agreeing to receive the remaining portion of his 2025 compensation in the form of Restricted Class A Common Stock rather than cash. The company says thisimg decision reflects Atsinger’s continued commitment to the long-term success and stability of the company. Atsinger’s stock award totals 218,067 shares, represents the cash compensation amount due totaling $168,500. Additionally, in January 2025, Atsinger was granted 400,000 Restricted Class A Common Stock in the Company, pursuant to a Grant Memo dated January 17, 2025. Under the Company’s Stock Incentive Plan, unvested shares typically terminate upon an employee’s separation. However, in acknowledgment of Atsinger’s decades of leadership and enduring contributions, the board waived the forfeiture provision to allow his Stock Compensation and Stock Bonus to remain in effect after December 31, 2025. The existing time and performance-based vesting schedule for the Stock Bonus will remain unchanged.

Industry News

Beasley CFO Burrows Resigns, Company Names Greening Chief Accounting Officer

Beasley Media Group reveals in an 8-K filing with the SEC that chief financial officer Lauren Burrows is resigning from the company effective October 17, “in order to pursue other opportunities. The resignation was not due to any disagreement with the Company on anyimg matter relating to its operations, policies, or practices.” Company CEO Caroline Beasley will serve as principal financial officer on an interim basis. At the same time, the company announces the promotion of Shaun Greening to chief accounting officer. Greening joined Beasley in 2000 and has been serving as vice president of financial reporting. Greening joins John Coury, who was recently promoted to corporate controller and director of treasury. Caroline Beasley states, “Shaun brings extensive experience, deep institutional knowledge, and a proven track record of success to his role. Together with John, their leadership will be instrumental in supporting our continued growth and long-term success.”

Industry Views

Monday Memo: Social Media Checklist for Radio

By Holland Cooke
Consultant

imgThese aren’t just bulletin boards. They’re extensions of your station, where listeners expect to be acknowledged and advertisers expect to see results.

Michelle Krasniak’s “Social Media Marketing All-in-One For Dummies,” 6th Edition (Wiley, 2025) really is “9 Books in One.” Haven’t got time for all 739 pages? I’ve boiled-it-down to five fundamentals that tee-up useful brainstorming.

Her core message: stop treating social media as a sideline. It is as important to your brand as what comes out of the transmitter. And it’s sponsorable.

Here are five fundamentals:

Pick your platforms wisely.You don’t need to be everywhere. As our superstar traffic reporter Bob Marbourg used to say when I managed WTOP: “Pick your lane and stay with it.” Figure out where your target listeners already spend time and go-deep there. For most stations that’s Facebook and Instagram, but TikTok and YouTube Shorts are big with younger demos.

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  • Treat it as programming. Every social post is content marketing. That means it needs the same creativity and discipline as an on-air break. Recycle strategically: a morning show prank becomes a 15-second Reel, a newscast becomes “WXXX News Now, Top Stories.”
  • Post consistently. Social media isn’t set-it-and-forget-it. Build an editorial calendar. Balance evergreen content (i.e., music trivia or host Q&As) with timely, trending posts. Post predictably.
  • Measure what matters. Stop obsessing over likes. Engagement — comments, shares, saves, direct messages — is where the action is. Track what kinds of posts spark conversation and what falls flat. Advertisers will also expect hard numbers, so get comfortable with analytics.
  • Bring advertisers along. Clients want more than a schedule of spots. They want campaigns that include social media integration — from sponsored live streams to Instagram Reels with product tie-ins. Package these with on-air buys and show ROI with real data.

Krasniak stresses that “content is everywhere” — the trick is connecting the dots. For stations, that means breaking down silos between the studio, the stream, and the screen. Social feeds aren’t bulletin boards. They’re extensions of the studio, where listeners expect to be acknowledged and advertisers expect to see results.

Bottom line: Social media done right isn’t an add-on; it’s table stakes. If your station isn’t treating it with the same rigor as on-air programming, you’re leaving audience and revenue on the table.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

“Family Matters” and “Next Role” Join Cumulus Podcast Network

Cumulus Media’s Westwood One today announces two additions to the Cumulus Podcast Network. The “Family Matters” podcast is hosted by CJ Pearson and “tackles the most pressing social, cultural, and political issues in America as told from a perspective rarely heard in podcasting: conservative, culturally aware, and authentically Black.” Pearson says, “Joining the Cumulus Podcast Network is a huge moment for ‘Family Matters.’ We’re bringingimg unapologetically conservative, culturally aware, and authentically Black voices to the forefront – voices that have been ignored for far too long. This show is about faith, family, freedom, and fearless truth-telling. I’m proud to be part of a network that values bold ideas and real conversations, and I can’t wait to shake things up.” Separately, Cumulus announces that “The Next Role with Vernon Davis” also joins the Cumulus Podcast Network. Former NFL star and Super Bowl champion turned actor and producer Vernon Davis’ podcast focuses on career transition and reinvention. Davis says, “The Next Role is more than a podcast – it’s a movement. I created this show to highlight the courage it takes to reinvent yourself, especially after a career in the spotlight. Partnering with the Cumulus Podcast Network gives me the platform to amplify these powerful stories and connect with listeners who are navigating their own transitions. I’m excited to bring these conversations to life and inspire others to embrace their next chapter.” 

Industry News

Vintage Cable News/Talk Video Documents Early Hannity Performance

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A fascinating example of early cable news/talk television history has been posted today (9/22) on the TALKERS MEDIA YouTube channel series “Up Close Far Out with Michael Harrison.” The episode presents key segments from a vintage program that served as one of the forerunners of modern cable news/talk television. This particular installment preserves what was likely the first documented appearance of Sean Hannity hosting a national network cable television program. The series, titled “Talk Live,” ran for several years in the mid-1990s on CNBC. It covered news and politics, as well as a wider scope of popular culture including arts & entertainment. Not only did it feature an array of guest panelists, but it also showcased a variety of guest hosts. Several of them were drawn from the ranks of radio. Talk radio was the hot new thing in the exploding world of interactive post-fairness doctrine media at the time and television executives were trying to identify hosting candidates from radio to make the transition from audio to video. This particular installment was spearheaded by media impresario Roger Ailes, who went on to form the FOX News Channel. It originally ran 31 years ago, on October 15, 1994, and holds particular interest for students and fans of talk media history. Hannity was, at the time, a rising star as a local host on WGST in Atlanta and was most likely being scouted by Ailes for consideration as a TV host for his forthcoming projects. The episode also featured a noteworthy panel booked by then-CNBC producer Vicky Pomerance that included the late radio talk show legend Bob Grant, then of WABC, New York; international talk media mainstay Victoria Jones, then of WWRC, Washington, DC (currently executive director of PR firm, the DC Radio Company); and TALKERS publisher Michael Harrison. Their conversation delivers fascinating retrospective insight into the issues surrounding the burgeoning talk radio medium, circa the mid-1990s, such as the Fairness Doctrine, as well as the growing rift between liberals and conservatives, and the public’s growing disillusionment with the legacy media and political establishment. Looking back at the video, Harrison states, “Watching his performance more than three decades ago, it was evident that Sean was a natural for the medium – displaying remarkable looks, poise, knowledge and glibness that would serve him well as he went on to become a top-rated, long-running superstar at FOX News Channel and one of the most successful radio talk show hosts of all time.” Check out the video by clicking here.

Industry News

Hulvey and Oliviero Join BFoA Board

imgimgThe Broadcasters Foundation of America announces that Mike Hulvey, president and chiefexecutive officer of the Radio Advertising Bureau, and Chris Oliviero, chief business officer of Audacy, are elected its board of directors. BFoA chairman Scott Herman says, “Mike and Chris each bring unique experience to our board. As head of the RAB, Mike interacts with radio groups of all sizes across the country and can help ensure those broadcasters are aware of our charitable mission should a colleague be in need. Chris is a respected executive, with roots in radio’s biggest companies and in major markets and can help spread our message of hope to that sector of the industry. We are grateful that they have committed their time, knowledge, and expertise to our cause.”

Industry News Sarugami

Glenn Beck to Host Charlie Kirk Show Today

Premiere Networks nationally syndicated talk host Glenn Beck will host “The Charlie Kirk Show” on the Salem Radio Network today (9/17). According to SRN, Turning Point USA arranged for Glenn Beck to act asimg guest host because he specifically asked for the honor, so he can share his thoughts and remembrances on the passing of his personal friend.  SRN adds, “We have received permission from Premiere Networks to allow Glenn to do this, even though he may be on a competing station in some radio markets.  This is one of those rare times where competitors unite for the common good. We wanted our stations to know this special broadcast has been approved. It promises to be memorable radio.” SRN says other major stars will fill in during the coming days. Vice President JD Vance guest-hosted live from The White House on Monday and Tuesday’s show was hosted by Matt Walsh, Michael Knowles and Ben Shapiro.

Industry News

MIW/NAB’s “LAUNCH” Mentorship Program Underway

Mentoring and Inspiring Women in Radio and the National Association of Broadcasters Leadership Foundation announce the opening of the submission window for the 2025 LAUNCH Mentorship Program. The organizations say, “LAUNCH is a groundbreaking initiative developed to champion and cultivate emerging female talent in radio, with a specific focus on careers in engineering, audio production, andimg technical operations. This one-of-a-kind, year-long mentorship pairs a rising professional with a seasoned industry leader to provide one-on-one coaching and deep exposure to the technical side of the broadcast industry.” The selected mentee will gain hands-on insight into critical areas including FCC compliance, RF systems, EAS, IP-based broadcast systems, automation, and network operations. The program also explores key aspects of IT, remote broadcasting, digital audio, streaming, and systems integration, equipping participants with both the knowledge and connections to lead confidently in the evolving audio landscape. In addition, the chosen mentee will attend the 2026 NAB Show in Las Vegas. MIW Board President Sheila Kirby says, “The LAUNCH program is a cornerstone of MIW’s mission to open doors for women in every corner of broadcasting. By focusing on engineering and technical operations, we’re not only providing critical skills and mentorship, but also ensuring that women have a strong voice in shaping the future of our industry. We are deeply grateful to Mr. Master, Premiere Networks, and of course the NAB Leadership Foundation for their support in helping us prepare the next generation of broadcast leaders.”

Industry News

Former KMJ, Fresno News Anchor Ron McCary Dies

Former longtime KMJ, Fresno news anchor Ron McCary died on Friday (8/15) at the age of 80. According to the station, McCary served with KMJ for almost two decades as a news anchor, traffic reporter, andimg anchor of the agriculture report. McCary also taught high school locally and served as a substitute teach until his retirement in 2018. KMJ says, “McCary’s background as an English teacher gave him a solid foundation as a reporter. KMJ staff could turn to him for his historical knowledge, a valuable asset and vital to a newsroom. His command of the English language was equally impressive and he often corrected bemused coworkers and hosts for any grammatical infractions.”

Industry News

L.A. Rams Quarterback Matthew Stafford to Host “Let’s Go!” on SiriusXM for 2025 NFL Season

Lets Go!

SiriusXM announced (8/12) that Los Angeles Rams quarterback Matthew Stafford, who led the Rams to a championship in Super Bowl LVI, will join the SiriusXM show, “Let’s Go!” as a host for the 2025 NFL season. In his first media role, Stafford will join Hall of Fame broadcaster Jim Gray for weekly discussions on the Rams and other trending topics around the league. Stafford and Gray will also be joined throughout the season by special guests from the worlds of sports, entertainment and beyond. Las Vegas Raiders star defensive end Maxx Crosby and Hall of Fame NFL journalist Peter King also return for their second season on “Let’s Go!” and will host alongside Jim Gray each week. The fifth season of “Let’s Go!” begins Monday, September 1, ahead of the kickoff of the 2025 NFL season later that week. New episodes will debut every Monday at 6:30 pm ET/3:30 pm PT on SiriusXM NFL Radio (channel 88). After debuting on SiriusXM, the show is available on all major podcast platforms, with additional bonus content available only on the SiriusXM app.

Industry News

NewsTalkSTL Hosts to Broadcast from Israel

NewsTalkSTL hosts Tim Jones and Chris Arps will be broadcasting their program from Israel on Tuesday and Wednesday of next week. The station (KNBS-FM, Bowling Green; K270BW, Bellefontaine; and KLJY-HD3, Clayton in Missouri) says the duo will be in Israel all next week providing special coverage as part ofimg a partnership between NewsTalkSTL and Newsmax. NewsTalkSTL says this will be Chris Arps’s second visit to Israel in the past month. His previous trip, which took place during Iranian airstrikes, was a sightseeing tour. This time, he returns as part of a diplomatic delegation organized by Newsmax in coordination with the Israeli government. Tim Jones says, “Traveling to Israel, especially during this consequential time, will be a life changing trip. Experiencing the Holy Land, visiting with top Israeli officials, all while literally walking in the footsteps of Jesus, will be an incredible experience for all of us in NewsTalkSTL nation.” NewsTalkSTL president of programming Jeff Allen says, “It should be an incredible week of content from Tim and Chris. They won’t just be sharing their impressions; they’ll have stories you can only get by being there on the ground.”

Industry News

Salzone Rises to OM at Saga Ithaca

Saga Communications’ Ithaca, New York Cayuga Media Group promotes WHCU-AM news director Joeimg Salzone to operations manager for the 10-station cluster. Salzone will take over for Chris Allinger who is retiring at the end of August. Cayuga Media Group president and GM Chet Osadchey says, “Joe is an incredibly hard-working and knowledgeable broadcast professional. He will be a guiding force in our continued evolution as a local media source.”

Industry News

Starks Rises in Steelers Game Day Audio Coverage

iHeartMedia Pittsburgh promotes former lineman and two-time Super Bowl champion Max Starks to colorimg commentator for game day broadcasts. Starks has been a member of the Steelers Audio Network broadcast team since 2021, and transitions from his previous role as sideline analyst to join play-by-play host Rob King in the booth. Missi Matthews continues to deliver game day reporting from the sidelines. In addition, King and Starks will co-host, “In The Locker Room, Presented by Neighborhood Ford Store” that airs in-season from 10:00 am to 12:00 noon on Steelers Nation Radio and on WBGG-AM “FOX Sports Pittsburgh.”

Industry News

SABO SEZ: Cash Comes from Ideas, Not Budgets

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”

imgThere are two broad categories of thought: Task. Creative. When in creative mode, a person innovates, imagines, plans, and solves problems. An idea bank is a bank! Money grows from the results of imagination: new products, new music, new formats, new sales strategies. Business growth depends on new!

Task mode is focused on the past. Accounting, legal, sorting, painting, mowing, eating, surviving. Tasks are essential activities but financially break even, at best.

Your colleagues probably suffer from thoughts of radio industry consolidation and cutbacks. Personally, there was a moment in my career that still haunts me at this writing. A moment more profound than consolidation or repeal of FCC ownership financial requirements.

The crash moment in the history of radio was when a program director uttered these words:

It’s not in the budget.”

The words were less shocking than the source. Owners and general managers had said, we don’t have the money, but never the program director. Program directors, in my experience, lived in a charged creative fantasy. They imagined better shows, contests, DJ patter, bigger, better, fun-er radio for bigger ratings. Programmers thrived in an environment of creative challenges rather than tasks. PDs were often not even shown their budgets.

Creative-mode results in breathtaking promotions (win a house, win your rent, win a six pack of Corvettes.) Audience-daring formats such as album-oriented rock and all sports. Exciting air talent: Howard SternNeil RogersJake FogelnestJohn Kobylt.

Programmers heard general managers say, “A good salesman is one with a good product.” Or, “If you deliver ratings, the sales department will sell it.” Intuitively, general managers and owners knew that if they kept their programmers and talent on the creative side of their brains, the station could succeed.

There were conversations between general managers and program directors when the PD would have “suggestions” about sales and the GMs would say, “That’s the sales manager’s job” and shut down the PD! Therefore, PDs were kept on the creative side of their brains, the idea bank.

Driving a new idea, a new format, promotion, or on-air technique demands a programmer’s knowledge and passion. Without passion, few new strategies are launched. Birthing a new idea in radio is way too difficult to achieve with just logic. New ideas come to exist by fighting for budgets, fighting to win acceptance from staff.

New ideas are worth the fight because they can bring audience growth and fresh cash.

As the industry puzzles over declining sales, declining youth listening, and declining buzz, don’t blame consolidation and streaming. Blame owners that have given programmers the ultimate excuse to not try new ideas, not push new promotions, not embrace fresh talent, not take risks that lead to growth. “It’s not in the budget.” 

Shut the door on your way out. 

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

JFMN Welcomes Vince Maiocco as Contributor

The John Fredericks Media Network welcomes Taft College head baseball coach and health/physical education professor Vince Maiocco as a regular contributor to the network’s signature sports program,img “Godzilla Wins,” that airs Saturday mornings from 9:00 am to 11:00 am ET. John Fredericks says, “Coach Vince is a tremendous asset to our weekend sports broadcast. He has built an enormous fan base in a short period of time. His insight and knowledge of professional and college sports is enlightening and uncanny. Most importantly, Vince is a dedicated mentor and teacher whose keen analysis engages and informs our listeners as well as our younger contributors, whose careers in broadcasting we are dedicated to growing.” JFMN programming is heard on 23 radio stations, plus via multiple streaming platforms including YouTube Live, Rumble Live, X-Live, GETTR Live, and JFMN.TV.

Industry News

Trusty Confirmed to FCC Seat

Republicans were able to get FCC Commissioner nominee Olivia Trusty confirmed, giving FCC Chairman Brendan Carr the quorum he needs to do business. The Commission was without a quorum in the aftermath of Democrat Geoffrey Starks planned exit and Republican Nathan Simington’s surprise resignation on June 6. Chairman Carr comments, “I want to extend my congratulations to Olivia Trusty on her confirmation to serve as an FCC Commissioner after President Trump’s nomination earlier this year.img  Olivia will be a great addition to the Commission.  Olivia brings years of valuable experience to the agency, including her public service on Capitol Hill and time in the private sector.  I am confident that her deep expertise and knowledge will enable her to hit the ground running, and she will be an exceptionally effective FCC Commissioner.  I look forward to welcoming Olivia to the Commission as a colleague and advancing an agenda that will deliver great results for the American people.” Fellow Commissioner, Democrat Anna Gomez also welcomes Trusty, saying, “I want to congratulate Olivia Trusty on her confirmation and welcome her to the FCC. I have known Olivia for years and have been very impressed with her strong background in communications policy and deep understanding of the technical aspects of this job, which will be a great asset to this agency. I look forward to working with her to return the FCC to its core priorities of protecting consumers, promoting innovation and competition, and securing our communication networks.”

Industry News

Retired Pats Center Andrews to Contribute to “98.5 The Sports Hub”

Recently retired New England Patriots center David Andrews is joining Beasley Media Group’s WBZ-FM, Boston “98.5 The Sports Hub” as a contributor starting with the 2025 season. Andrews won two Super Bowls with the Patriots and he’ll appear on “The Zolak & Bertrand Show” with a weekly appearanceimg throughout the Patriots season. Andrews will also be featured on The Sports Hub Patriots Radio Network Pregame Show and will co-host a video podcast with Alex Barth. WBZ-FM program director Rick Radzik says, “David’s leadership and deep understanding of the game made him a standout on the field, and we’re excited to bring that same level of insight and authenticity to our listeners. He’s a natural fit for our lineup and the perfect voice to help break down the season from a player perspective.” Andrews comments, “I’ve enjoyed a great relationship with ‘The Sports Hub’ since coming to New England 10 years ago. I’m looking forward to providing my analysis and perspective across the station’s various platforms this season.”