Pending Business: A Little Change Can Do You Good
By Steve Lapa
Lapcom Communications Corp
President
Last week, with little time left on the clock, Disney and Charter Communications made a deal so that Charter customers could continue to watch Disney programming. Phew! Just in time for 15 million Charter cable customers to have access to that 53-year-old American institution called “Monday Night Football.”
It’s amazing how the two sides came together just in time to preserve the TV viewing habits of millions of football fans and all those millions of ad dollars sold into the broadcasts. Although both Disney and Charter lobbed streaming options at viewers to help ease the temporary pain, in the end, cooler heads prevailed, and a deal was struck.
Not so fast, somebody buried a headline.
Just before Labor Day, the Charter guys were claiming the current cable TV bundling model ain’t what it used to be, in effect acknowledging the nearly 5 million people a year who cut the cable. The cable bundle value proposition is changing before our blurry gameday eyes, and more options are becoming accessible every day. Does any of this “I can get this somewhere else” ring familiar?
Try this at home. Ask any Gen Z people you know how often they listen to the radio. (Gen Z are roughly between nine and 26 years old.) Now ask the Millennials you know (roughly 27 to 42 years old). The results will frighten you as you realize the greatest freebie electronic entertainment ever invented is losing the future faster than cord cutters on steroids.
If you have been in the terrestrial radio business for longer than five years, you are aware of the melting ice cube future of radio. Even our friends in the newspaper business are changing with the times, looking for writers who will report specifically on Taylor Swift and Beyonce. They tour the world generating crazy numbers in ticket and music sales. Their appearances and social media impact everything from fashion to politics. How is that for changing a future value proposition?
Sports fan or not, are you in touch with the Coach Prime phenomenon happening at the University of Colorado? The story was featured on the soon-to-be 56-year-old “60 Minutes.”
Deon Sanders is changing college football in Boulder as fans gobble up seats at over $500 a piece.
The point of this column is simple. From cable to pop culture to Coach Prime, leadership is innovating, finding new ways to re-invent and re-package a premise as old as song and sport, a premise much older than the terrestrial radio business. Maybe we can all learn from what we sell.
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
Dependency upon a PPM panel to deliver high time spent listening is a bad business model. Would you rather count on one person listening for one hour or four people listening for 15 minutes? Right.
Many news/talk stations broker weekend hours to professionals who host ask-the-expert shows to attract new clients.
him the right person to lead this market and continue to raise the bar. I’m excited for our team to continue our commitment to serving our communities through local news, talk and sports with best-in-class brands in Wisconsin.” Scalzo comments, “I am honored and excited to take on the role of market manager with our GKB Milwaukee team. We are excited to work together to serve Milwaukee and the state of Wisconsin with quality, trusted content in news, sports, and talk while connecting fans with our partners and impacting the community. We are proud of the new content we will be creating on ‘ESPN Wisconsin’ and the amazing things to come across all of our brands.”
CFRB-AM, Toronto “Newstalk 1010” and as national format director, news & talk programming. Most recently he’s been a principal with RMR Media Strategies. Corus VP Ronnie Stanton comments, “Mike’s knowledge combined with Corus’s commitment to excellence sets the stage for a promising future for the world of talk radio.” The story indicates that Bendixen takes over for Amanda Cupido, who exits the company. 
As this week’s first Republican presidential debate looms, my FOX News Radio-affiliated client stations are irked. Thanks to their network, they’re carrying it live, and locally sponsored, and promo-ing it aplenty. A couple of my clients will travel to Milwaukee to wrap pre- and post-game color around the play-by-play. So, yuh, they’re irked.
worked at Saga Communications’ Bellingham, Washington stations for decades hosting his program “The Zone” on both news/talk KGMI-AM and sports talk KPUG-AM. Saga says, “He was a skilled broadcaster of sports at all levels, but was especially known for his knowledge of and dedication to Whatcom County high school teams, their athletes and coaches. His family thanks the community for their outpouring of support, and says they’ll announce plans for a memorial in coming days.”
December and now hosts a show on the Outkick platform. With Query’s move to middays, the Kevin & Query Show that’s been airing in morning drive becomes “The Wake Up Call With KB and Andy,” as Kevin Bowen is joined by new co-host Andy Sweeney. Urban One Indianapolis operations manager David Wood tells the Indianapolis Business Journal, “While Jake loves working with Kevin, the show is a complete antithesis to his body clock. He’s a huge night owl. It dawned on me, ‘Why don’t I put a known quantity in this noon to 3 p.m. show?’ Everybody knows Jake. He’s well-respected and he’s an entertaining person.” 
What happens when the world-wide leader is for sale? When they stopped spanning the globe 25 years ago, I thought the budget cut would help the leader. I could still hear the great Jim McKay describing the agony as Vinko Bogataj rolled down that ski slope in utter defeat. There were so many different images of the thrill of victory, but for most of the 37 seasons of “Wide World of Sports,” the agony of defeat was forever connected to that helpless Yugoslavian skier.
No, this isn’t about college football or New Year’s Eve. Wait, maybe it is.
News Radio Network/FOX News Headlines 24/7 SiriusXM Channel 115. As the Freelance Radio Anchor, you will work under tight deadlines and deliver top-notch newscasts. You have a passion for breaking news and the flexibility to work on a day’s notice. 
When was the last time you went shopping for a quality living room rug? Not an oriental, because that is just too easy. We’re talking high quality living room rug that will blend in and stand the test of time… and the dog. Next to fighting with a credit card company, it’s the worst shopping experience ever.
Whitey Gleason back to Sactown Sports. The credibility that Whitey has with the sports audience in Northern California coupled with Chris’ passion and knowledge of the Sacramento Kings will certainly make this show a perfect fit for our ever-expanding ‘Sactown Sports’ brand.” Gleason most recently served with Audacy’s KGMZ-FM, San Francisco “95.7 The Game,” and prior to that he was part of the “Rise Guys” show on KHTK. Watkins has been with “Sactown Sports” for nine years, most recently as the host of “Chris & Co” and co-host of the “Return of the Roar” podcast. 
chairman, president and CEO David Field; $850,000 to EVP, strategic initiatives and CFO Richard Schmaeling; $500,000 to EVP and COO Susan Larkin; $250,000 to president, podcast and streaming and chief digital officer J.D. Crowley; and $600,000 to EVP, general counsel and secretary Andrew Sutor IV. These retention awards are intended to be in lieu of an annual bonus with respect to 2023.
Dawn Davenport is seen every Saturday on the college football sidelines, and her relationships and knowledge of the SEC are huge assets for ‘104.5 The Zone’ listeners. Ron Slay is an SEC Player of the Year for the Tennessee Volunteers Men’s Basketball team and is a beloved natural entertainer.” Cumulus Nashville VP/market manager Allison Warren and program director Paul Mason say, in a joint statement, “Today, we celebrate the powerhouse trio Brent Dougherty, Dawn Davenport and Ron Slay. They have proven time and again to be a driving force behind 104.5 The Zone’s success, dominating the ratings and capturing the hearts of our listeners. They have an undeniable chemistry—a lightning in a bottle connection that brings our audience together. We are grateful to our clients, who have become our biggest fans, for choosing this remarkable station and these influential personalities to support their local businesses.”
Lucid, Bose, Samsung and Xbox, as well as on the TuneIn mobile app and TuneIn.com. The agreement also gives Audacy access to TuneIn’s advertising supply and brings select TuneIn original content to the Audacy digital platform. Audacy chief digital officer J.D. Crowley 
comments, “Streaming of AM/FM Radio is one of the fastest growing segments of all digital audio today. As consumer demand for Audacy’s best-in-class local audio content continues to increase, we’re committed to meeting the listener wherever they wish to consume, and we’re delighted to expand the availability of our unique live sports, news, and personality-driven audio content to over 200 new TuneIn-supported platforms. We’re equally thrilled to welcome TuneIn’s premium exclusive content to the Audacy digital platform.”
LP, a 39-station group which he later sold to Cumulus Broadcasting in 2000 for $258 million. At this time, he pioneered notable progress in integrating legacy media with emerging digital technology. In 2004, he formed Connoisseur Media which now operates 13 radio station brands and digital assets in five markets. Highly respected and celebrated industry-wide for his outspoken candor and bullish approach to radio station ownership, Jeff Warshaw serves on the board of directors of the National Association of Broadcasters, the executive committee of the Radio Advertising Bureau, and is chairman of the Nielsen Audio advisory council. Harrison describes Warshaw as “one of the most knowledgeable, emerging forces to be reckoned with among radio industry leaders and a potential leader in the next wave of radio station consolidation.” The two discuss the intersection between ratings, revenue, and corporate culture. Not to be missed. 
Last week I had the privilege of moderating a panel at the TALKERS conference. Confession: I listen to speech patterns and tones more than words.
am to 1:00 pm program will “take a closer look at a variety of issues important to the greater Baltimore area, leaning on her extensive network to bring Saturday listeners interviews with key newsmakers.” WBAL director of programming Jeff Wade states, “Jayne brings a wealth of knowledge to the microphone built on decades of experience asking the tough questions and holding those in power accountable. I’m excited for her to bring that same tenacity, inquisitive nature and passion to WBAL’s Saturday lineup.”