Edison: New Podcast Consumers Engage with Video Content
Data from Edison Research’s Infinite Dial and Edison Podcast Metrics reveals how important video content is to people just discovering podcasts and those likely to in the future. Edison calls the audience that started consuming podcasts within the last year “First-Years,” and those consuming for five years or more,
“Longtimers” and notes that 77% of “First-Years” are consuming podcasts while actually watching the video compared to 69% of “Longtimers” doing the same. Edison says that most new consumers and established podcast fans are actively watching while listening to video podcasts but that video is even more important for engaging with new audiences. While “Longtimers” currently have an affinity for audio only podcasts, that may change over time. Edison concludes that although podcasting is an audio-first platform, “many creators and marketers are likely missing an audience acquisition and engagement opportunity by not considering how to fit video content and video platforms into their strategic planning.”
host city for FIFA World Cup 2026. “Ready, Set, Grow” happens on September 5 at the Barnes Foundation. Through the end of 2025 and into 2026, WURD will feature on-air programming, live panel discussions, and multimedia storytelling to provide entrepreneurs and neighborhood business corridors with the tools they need to thrive. WURD president and CEO Sara M. Lomax says, “Ready, Set, Grow is crafted specifically for small business owners and entrepreneurs from across the region who are seeking strategies to leverage the historic momentum of America’s 250th anniversary. We are convening a panel of the experts and decision-makers who are best positioned to share how the small business community can make the most of this moment.” Ready, Set Grow’s panel discussion will feature executives from business and tourism organizations.
“Around The NFL” podcast. As “Heed the Call NFL Podcast” moves to Audacy on September 1, four new episodes will continue to be released weekly during the NFL season on YouTube and everywhere podcasts are available. Audacy head of podcasts Leah Reis-Dennis says, “Dan and Marc are pioneers in sports podcasting and two of the most respected voices in the NFL media landscape. Their compelling mix of expertise, authenticity, and humor has built a passionate following and we’re proud to bring ‘Heed the Call NFL Podcast’ into the Audacy family as we continue to expand our industry-leading sports audio lineup.”
“justice for the injured… Bradshaw & Bryant.” Key takeaways from the blog include: 1) Through its longterm use of AM/FM radio advertising, Bradshaw & Bryant dominates unaided brand awareness; Across all stages of the consumer journey, Bradshaw & Bryant leads the market; 2) Bradshaw & Bryant offers Madison Avenue a master class on creating future demand and how building a brand is the main driver of longterm growth and profit; 3) Every advertiser has two jobs: Creating future demand and converting existing demand; Bradshaw & Bryant excels at creating future demand; and 4) AM/FM radio advertising works: Among AM/FM radio listeners, Bradshaw & Bryant’s awareness is +19% greater than in the overall market. 
ESPN Radio’s “Unsportsmanlike” starring Evan Cohen, Chris Canty and Michelle Smallmon from 5:00 am to 6:00 am; “Kap and J. Hood” from 6:00 am to 9:00 am; “Carmen and Jurko” from 9:00 am to 12:00 noon; Rich Eisen from 12:00 noon to 2:00 pm; “Bleck and Abdalla” from 2:00 pm to 3:00 pm; and “Waddle and Silvy” from 3:00 pm to 6:00 pm. ESPN Chicago director of content Danny Zederman states, “Our lineup has never been stronger. Adding a powerhouse like Rich Eisen to our midday slot not only gives our fans one of the most respected voices in sports, but we’ve also expanded our local content with an uninterrupted hour of ‘Bleck and Abdalla.’ This combination of national and local perspectives makes us the go-to station for sports fans in Chicago.”
Imagine a listener “talking” to an AI version of you – trained entirely on your old episodes. The bot knows your cadence, your phrases, even your voice. It sounds like you, but it isn’t you.
his remarkable contributions to the radio industry over the past four decades. Mike’s deep expertise, creative vision and unwavering commitment to excellence have shaped countless careers, inspired new generations of broadcasters and driven innovation in every corner of the audio industry. His ability to nurture talent and create programming that resonates with audiences makes him a most deserving recipient of this year’s National Radio Award.” McVay is president of McVay Media and recently served as EVP of content and programming for Cumulus Media and the Westwood One radio network. NAB says the celebrated media strategist, programmer, talent coach and industry leader will receive this prestigious accolade during the NAB Marconi Radio Awards at the 2025 NAB Show New York.
says, “Tommy’s deep roots in the Los Angeles media landscape, combined with his passion for building brands and connecting with the community, make him the ideal leader for ‘ESPN LA.’ He has excelled at leading teammates across sales, marketing, and support, serving as a strong conduit between those areas and the content team. His proven track record of innovation and results will continue to elevate the brand’s reach and impact with fans and partners.” Lam comments, “I am honored to take on this role and continue building on ESPN LA’s momentum. Los Angeles is one of the most dynamic sports markets in the world, and I’m excited to work with our talent team to deliver outstanding experiences for our fans, partners and teammates.”
WPEN-FM 97.5 The Fanatic on August 8 after almost a year back behind the mic at the station. Missanelli joined sister rock WMMR’s Kathy Romano – a cast member of the “Steve and Preston Show” – was also let go. Beasley issued the following public statement: “We are very grateful for his contributions to the station and our listeners, and we wish him all the best.”
anchor of the agriculture report. McCary also taught high school locally and served as a substitute teach until his retirement in 2018. KMJ says, “McCary’s background as an English teacher gave him a solid foundation as a reporter. KMJ staff could turn to him for his historical knowledge, a valuable asset and vital to a newsroom. His command of the English language was equally impressive and he often corrected bemused coworkers and hosts for any grammatical infractions.” 
Rams. ESPN LA VP and market manager Sam Pines says, “The Los Angeles Rams are one of the most exciting and dynamic franchises in the NFL, and we are proud to be their partner and the radio home. This partnership allows us to deliver unmatched access, exclusive content, and the passionate game-day energy Rams fans deserve on the radio, online, on our app, and everywhere else they connect with us and our talent.”
Artificial intelligence now makes it possible to replicate a human voice with striking accuracy. For broadcasters, podcasters, and content creators, the central question is: When does using or imitating a voice become a legal problem? The answer depends on the person being imitated, the purpose of the use, and the rights attached to that voice. Below is a six-bucket framework to help evaluate the risk.
The program is hosted by U.S. Senator Ted Cruz and Premiere Networks-syndicated radio personality and podcaster Ben Ferguson who break down the most important news stories of the week and what they mean for Americans. “Verdict with Ted Cruz was first launched as a podcast in January 2020. Premiere Networks expanded the podcast into a weekly one-hour radio program for talk radio stations, which debuted on 100 stations in April 2025.
football and men’s basketball games broadcast on WGN and he’ll also serve as a fill-in anchor on the WGN-TV sports desk. Eanet says, “Can’t believe it’s been 41 years since I first set foot in the WGN studios. As I close this chapter of my career, 
the word that comes to mind is ‘grateful.’ I’m so thankful to the entire WGN family for their friendship and support over the years. It’s not just the names you know, but the entire crew on and off the air. I’m forever indebted to the managers, engineers, producers, newspeople, sales team, and all the others who have made WGN such a special place to work. Most of all, I’m thankful to the listeners who have a special relationship with this station.” WGN Radio VP and general manager Mary Sandberg Boyle says, “I am thrilled to share that our own Andy Masur will assume morning show sports duties going forward. Andy is a talented broadcaster who has built a rapport with the WGN Radio audience as a regular fill-in for Dave and as our weekend sports anchor. We are lucky to have him.”
Stevens anchored weekday mornings on SportsGrid. VSiN EVP Steve Cohen says, “Ben is a terrific addition to the most trusted brand in sports betting information at a time when sports fans across the country look to us for information that helps them make informed college football wagering decisions. A seasoned on-air sports betting talent that can speak across all major sports, ‘Big 10 Ben’ has deep expertise in college football that our viewers and listeners will enjoy.”