Industry News

SiriusXM and Edison Research Unveil Gen Z Podcast Report

SXM Media and Edison Research release the “Gen Z Podcast Listener Report,” a new joint study revealing trending data on the consumption and purchasing habits of U.S.-based listeners aged 13-24. Some key insights from the report include: 1) Gen Z monthly podcast listening has soared by +57% over the past five years. Today, 47% of 13-to-24-year olds in the US have listened to a podcast in the past month, representingim an estimated 24 million Gen Z US monthly podcast listeners. Gen Z listeners are also more diverse than the general population of podcast listeners; 2) 66% of Gen Z podcast listeners say they listen to or watch podcasts to stay up to date with the latest topics, and 61% listen/watch to keep up to date with social issues; 3) While many listen to podcasts while multitasking, 82% say that they listen to podcasts while doing nothing else, and this is especially true for Teens (86%). Podcasts are an important way for this generation to unwind and take a break from other media; 4) Over 80% of Gen Z listeners listen to/watch podcasts to relax, about 2 in 3 listen to escape, and over 50% listen to help them understand how they’re feeling about something. Additionally, almost 1 in 3 think that being on social media has had a negative impact on their emotional well-being; and 5) Over 4 in 10 Gen Z listeners (43%) have purchased a product after hearing a podcast ad for it (*among ages 16+), and 1 in 3 have asked someone to buy a product for them. See the study here.

Industry News

Westwood One: Audio Personalities Highly Effective Connection to Listeners

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group reveals data from studies indicating that audio personalities – both AM/FM and podcast hosts – are highly effective in connecting listeners to advertisers. According to Jacobs Media Techsurvey 2023, DJs/hosts/shows are the main reasonim for listening for 60% of consumers. According to a study by MARU/Matchbox, there are a number of reasons listeners gravitate to AM/FM. First is comedic relief: 90% strongly or somewhat agree that their favorite DJs make them laugh. Second is local feel: 73% say personalities understand what makes my city/town unique. And third is thought-provoking: 64% agree that they make them think.  Additionally, Magna and Vox Media surveyed 2,028 weekly podcast listeners and asked, “Whose influence matters most?” A stunning 75% cited podcast hosts while only 15% named social media influencers or TV/movie celebrities (10%). See the complete blog post here.

Industry News

Yesterday’s (5/30) Top News/Talk Media Stories

The debt ceiling deal works its way through congress; the 2024 presidential race and Florida Governor Ron DeSantis visits Iowa; global AI leaders call for regulation of AI development to limit possibility of mistakes; former President Donald Trump’s legal battles; the strained U.S.-China relationship and the countries’ interdependent economies; Ukraine attacks Moscow in ongoing Russia-Ukraine war; UK politicians work to control the country’s soaring inflation; a mob attacks three U.S. Marines in San Clemente, California; and the Los Angeles Dodgers-Sisters of Perpetual Indulgence flap were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

The Weekend’s Top News/Talk Media Stories

President Joe Biden and House Speaker Kevin McCarthy reach an agreement over the debt ceiling; the 2024 presidential race and Florida Governor Ron DeSantis’ entrance into the GOP primary; the legal issues facing former President Donald Trump; drone strikes hit Moscow in the ongoing Russia-Ukraine war; the Memorial Day holiday weekend and the spate of shootings that took place over the three days; the Texas legislature votes to impeach Attorney General Ken Paxton; Target, Bud Light, and the backlash against LGBTQ activism were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

TALKERS 2023 Promises to Be a Talk Media Historical Video Goldmine

In many ways, TALKERS 2023 will be the setting for a historical video documentary capturing the state of talk media at one of its most colorful and critical junctures. The 26th annual installment of the talk media industry’s longest-running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is officially sold out. But for those who cannot attend – fear not! The entire event will be captured on video and posted shortly after the event on the TALKERS website as well as other major industry platforms. TALKERS has once again contracted the services of the radio industry’s legendary videographer and historian – Art Vuolo of Vuolo Video – who will capture all sessions and addresses for posting and posterity. In addition, the ace Hofstra student broadcasting staff of the famous Lawrence Herbert School of Communication will be video recording interviews with as many of the conference’s attending luminaries as possible – also for posting and posterity. The TALKERS conventions are treasure troves of memories and insights for history. In order to comply with health and comfort considerations and maintain the intimate, qualitative environment for which this event is known, the absolute registration cutoff point was reached earlier this week. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS Conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work diligently to keep this event within those parameters. It is only open to people who work within or are associated in some way with the talk media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 65 luminaries from the talk media industry are set to speak at a content-heavy day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. TALKERS publisher Michael Harrison adds, “People attend this seminar not only to see and hear the speakers… they come to meet them and each other as well! This event offers that opportunity.” The entire agenda of events at TALKERS 2023 will be video recorded and posted for world-wide viewing at a later date. Some sponsorship opportunities still exist. See more about the agenda, sponsorship and hotel information here.

Industry News

Top News/Talk Stories for Week of May 22-26

The official, glitchy Twitter announcement of Florida Governor Ron DeSantis’ bid for the GOP nomination for the 2024 presidential race was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the negotiations between the White House and congressional leaders over the debt ceiling, followed by the legal battles facing former President Donald Trump at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Bob Pittman Addresses Key Issues in TALKERS 2023 Video

iHeartMedia CEO Bob Pittman and TALKERS publisher Michael Harrison engaged in an exclusive nine-minute video conversation recorded yesterday (5/24) to be debuted during the opening segment of TALKERS 2023, the 26th annual edition of the talk media industry’s longest-running and most important conference set for Friday, June 2 at Hofstra University. In it, Pittman candidly and directly addresses key existential issues pertaining to the talk radio industry as it faces daunting forks in the road. Harrison, who has known Pittman since he was a 20-year-old music director at WMAQ, Chicago in the mid-1970s, asks the chief of radio’s largest firm such questions as, “Do you still have the same passion for radio as I remember you having when we were kids in the business?” “What are iHeart’s intentions for news/talk and sports talk radio within the realm of the company going forward?” “How can radio remain true to its roots and mission as an audio medium and theater-of-the-mind without missing the opportunities provided in a multiplatform environment?” plus more. Pittman says that this is a “golden moment” for both radio and the larger field of audio in which it is and will remain a major player. He pointed out that “25% of iHeart’s stations do not play music” and that more and more shows on the company’s music stations are “actually talk shows that play little or no music at all.” He reaffirmed the company’s awareness that personality plays an important role in the presentation of music and it is its intention to pivot back in that direction. He candidly addressed the divide between the coastal elites who influence the direction of national media but are largely out of touch with the heartland and the rest of real America. The video will make its debut at the TALKERS 2023 conference and then be made available publicly in the video coverage of the event that will be posted in the weeks following June 2. TALKERS 2023 is officially sold out. See more about the agenda, sponsorship and hotel information here.

Industry News

TALKERS 2023 Officially Sold Out

The 26th annual installment of the talk media industry’s longest running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is officially sold out. In order to comply with health and comfort considerations and maintain the intimate, qualitative environment for which this event is known, the absolute registration cutoff point was reached yesterday at 5:00 pm ET. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS Conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakersim and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work diligently to keep this event within those parameters. It is only open to people who work within or are associated in some way with the talk media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 65 luminaries from the talk media industry are set to speak at a content-heavy day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. TALKERS publisher Michael Harrison adds, “People attend this seminar not only to see and hear the speakers… they come to meet them and each other as well! This event offers that opportunity.” The entire agenda of events at TALKERS 2023 will be video recorded and posted for world-wide viewing at a later date. Some sponsorship opportunities still exist.  See more about the agenda, sponsorship and hotel information here.

Industry News

Yesterday’s (5/24) Top News/Talk Stories

Florida Governor Ron DeSantis announces his bid for the White House via a glitchy Twitter event; the negotiations between President Joe Biden and congressional leaders over the debt ceiling; IRS whistleblower Gary Shapley removed from the Hunter Biden investigation goes public; Microsoft IDs Chinese hackers targeting U.S. infrastructure; the legal battles facing former President Donald Trump; Target pulls some Pride merchandise after blowback; and music legend Tina Turner dies at 83 were some of the most-talked-about stories in news/talk media, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (5/23) Top News/Talk Media Stories

Negotiations between the White House and congressional leaders over the debt ceiling; Florida Governor Ron DeSantis expected to announce presidential bid with Elon Musk via Twitter; Ford announces it will keep AM radio available in 2024 models; anti-Putin Russians attack Russia’s Belgorod region from positions in Ukraine;  the surgeon general issues a report warning of the dangers of social media for children; Donald Trump’s legal battles; and South Carolina legislature approves six-week abortion ban were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (5/22) Top News/Talk Stories

The negotiations between the White House and congressional leaders over the debt ceiling; the legal battles facing former President Donald Trump; the 2024 presidential race and the entrance of Senator Tim Scott into the GOP primary; reports that a second IRS whistleblower has been removed from the Hunter Biden investigation; the ongoing Russian invasion of Ukraine; Florida Governor Ron DeSantis versus the LGBTQ community; the three-state pact to reduce use of water from the Colorado River; and the NBA and NHL playoffs were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

The Birth of the Car Radio

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imA beautiful night. Paul Galvin and William Lear took their girlfriends to a romantic look-out view. Paul asked, “Isn’t this great?” His girlfriend replied, “It would better if we could hear music.”

That set Galvin and Lear on a mission to get entertainment into the car. A car radio. They were tinkerers. Galvin owned a failed battery manufacturing company. Lear and Galvin were smart but broke.

They ultimately invented a prototype radio for the car, but it was massive and complicated. No car battery could power it, the radio required its own big battery which was stored under the seat. The antenna was netting covering the roof. Their biggest challenge was static generated by the car’s starter, transmission, battery, lights – you name it. Galvin and Lear traced each source to correct the trouble-making components one by one. Parts of the radio had to be placed in different locations throughout the car. For example, the receiver was mounted on the engine, the controls on the dash.

Finally, still broke, they drove their Studebaker loaded with radio to the bank to apply for a loan to back the venture. The banker agreed to test drive the car for a night. Unfortunately, it caught fire in his garage and no loan was granted. Next Galvin traveled 800 hundred miles to a radio manufacturer convention. He sat outside the convention hall, played the radio loud and attracted enough orders for the radio to continue his quest.

The trouble continued. It was an expensive install: $600 for a $3,000 car. Many people thought it was dangerous to listen to the radio in the car – a distraction. Municipalities tried to ban it fearing it was a driver attention hazard. Supporters of the ban argued that many types of radio programming could put drivers to sleep. Surveys showed most Americans believed car radios were dangerous.

Oh, and the name they gave the device was horrible: 7FT1. Galvin came up with a new name that was both descriptive and synched with the times, Motorola. Partner William Lear went on the invent the Lear Jet.

Chevrolet installed the first reasonably priced Motorola radios in the early 1920s.

The objections were overcome by an initiative of the Radio Manufacturers Association: They argued that car radios actually helped people become better drivers. They pointed out that radios informed drivers about hazardous road conditions that lie ahead and weather conditions that may disrupt their travel. Supporters of car radios also said that radios actually helped to keep drivers awake when they became drowsy.

Conclusion: Are they nuts? A car can park itself but can’t handle an AM radio, those tech challenges were solved in 1920 – by the inventors of the Lear Jet and of your cell phone. Are manufacturers looking for a “display allowance?” Satellite radio was launched by paying zillions for a slot in the dash. Do carmakers want that for AM radios? Forget the EAS which nobody has ever heard and wasn’t activated during 9/11 in New York City. Weather, traffic, gospel, more gospel, compelling talk shows. (One Cleveland AM station runs the SAME Al Sharpton show from dusk Fridays till dawn Monday.) The better the shows, well, the better.

Sure, write your Member of Congress but you will find more vigilant allies among the preachers. You may recall that in the 1990s there was great debate about the proper deployment of the UHF spectrum. Allegedly, at his inauguration President Bill Clinton shook the hand of UHF TV icon, Billy Graham, who looked the president in the eye and said, “Don’t take away my TV stations.”

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry Views

Pending Business: Get Your Head Straight

By Steve Lapa
Lapcom Communications Corp
President

imAre you a multiplatform juggler? If you sell or manage for a radio station, the answer is yes.

Why? Because it’s been part of the radio ad sales DNA since radio advertising shrunk to single digit growth.

Maybe someone reading this column can research or remember the last time radio industry pre-pandemic ad sales grew at double digits. It’s a tough putt, for sure.

Radio sellers were the first to reach across the aisle and “cross-sell” event sponsorships, concert tie-ins, publications, prize catalogues, bridal fairs, recruitment fairs, half-off fairs, sports and leisure tie-ins, hurricane guides, meet and greets, and it all started with a simple concept called a “remote.”

Radio ad sales strategy has come a long way since the first five-year plan had no projected double-digit growth. Even worse was the negative growth forecast for many markets. I remember that famous local market slogan “last one out, please turn off the lights.”

Those simple, linear, fun-to-present packages that required nothing more than easy-to-follow graphics, reasonable pricing, and a testimonial letter required little training, re-skilling, and new technical understanding. The toughest questions were about electrical outlets, display details, and when do we load in?

Covid killed some of those income generators, but you can add in pre-pandemic tired, low-energy sellers and managers taking concepts for granted as the final nail in the coffin.

Wait a minute. Aren’t brides still making decisions? Is inflation driving us back to coupons and looking for daily deals? Seems like sports-related advertising always thrives, right?

Some concepts will return, others will be reimagined, and a few are gone forever. Back to the future. Digital and social media sales will shape your sales future whether you like it or not. The digital/social media growth trend is moving at a non-stop, double-digit pace, pushing every competitive sales team to learn more and sell faster.

Smart, energetic thinkers are planning the next move, reshaping the past for what will sell tomorrow. It’s been almost 25 years since the first Blackberry phone. Sometimes innovation leaves iconic concepts in the dust. Here is where all of this goes. Get your attitude ready to learn and earn.

— Your glass is never full. The next time a manager introduces a new opportunity open your thinking

— Ask questions. Remember “new” is a powerful sales world door opener. Be sure YOU know how this new opportunity works. Leave your ego outside the sales meeting.

— Local advertisers like a competitive edge. Procter & Gamble built the most successful package goods marketing in the world with “New and Improved.” Learn from the legacy winners.

Managers and sellers want to win new business. Are you prepared to learn how?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Top News/Talk Media Stories Over the Weekend

The negotiations between the White House and congressional leaders over the debt ceiling; the number of migrants applying for asylum in the U.S.; the G7 summit, Volodymyr Zelensky’s participation in the gathering and the Russia/Ukraine war; Senator Tim Scott (R-SC) enters the 2024 presidential race; Donald Trump’s legal battles; the NAACP issues travel advisory for Florida in response to Governor Ron DeSantis policies; and the NHL and NBA playoffs were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Lee Habeeb of Our American Stories is This Week’s Guest on Harrison Podcast

Going all the way back to the beginnings of language, meaningful communication between human beings has been built on the foundation of storytelling. One of modern talk radio’s greatest storytellers, Lee Habeeb, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Habeeb is the hostim and founder of “Our American Stories,” a storytelling radio show and podcast featuring narratives that represent the best of America: history, sports, music, free enterprise, charity, faith, family and more. It can be heard five days a week, two hours a night, on well over 250 affiliates, including many heritage outlets, across the country. And archives of the show are available as an evergreen series of podcasts. In 2021, “Our American Stories” was signed to a syndication deal with Premiere Networks, giving it an added layer of distribution muscle as the property continues to show non-stop growth and display tremendous compatibility with more traditional forms of news/talk radio programming. According to Harrison, “Lee Habeeb is one of the most positive, as well as successful, players in the news/talk radio community with a compelling message of goodness and unity. He is a shining light of hope and growth for our industry and America.” Listen to the podcast in its entirety here.

Industry News

News Pro Steve Clawson Dies at 64

Career news pro Steve Clawson has died at the age of 64. Clawson was most recently serving as managing editor and anchor for Skyview Networks. The company says of Clawson, “After beginning his career at WTRX in Flint, Michigan, he came to Arizona where he was a radio journalist at KTAR and KFYI, an assignment editorim at FOX’s KSAZ, a producer at PBS’s KAET, and whose voice was prominently featured in the 1989 award-winning documentary, Roger and Me. In 2018, Steve joined Skyview Networks’ Arizona and California News Radio teams, where he covered many news stories, including political elections and a recent interview with newly elected Arizona Governor, Katie Hobbs. Skyview Networks VP, news Jeff Scott says, “In addition to being an outstanding broadcaster and journalist, Steve was a wonderful person, with a kind word and a smile for everyone he encountered. I feel incredibly lucky to have known him for more than three decades, and for having worked alongside him at KTAR, KSAZ, and for the past several years at Skyview Networks. Please keep Steve in your thoughts and know that we will do our very best to carry on his tradition of excellence and service.”

Industry News

TALKERS News Notes

Salem Media Group announces that it will present virtually at the Singular Research Spring Select Webinar on May 24 at 4:45 ET. The presentation will be available on the investor relations portion of the company’s website prior to the company’s presentation.

Audacy Philadelphia celebrated Operation Legacy, a home rehabilitation project in partnership with Travis Manion Foundation, with an official ribbon-cutting ceremony at local veteran Kris Giuranna’s home on May 19. The stations – including news/talk WPHT, all-news KYW, and sports talk WIP-FM – teamed up to provide United States Marine Corps veteran a home fit for a hero and honor his contributions to the country. Audacy Philly SVP and market manager David Yadgaroff says, “It is so rewarding to watch this project come to life. Audacy Philly, along with our partners Travis Manion Foundation, Window Nation, Impriano Roofing and Main Line Pro Painting, are thrilled to honor Kris and his service to our country by providing him with the needed renovations for his new home.”

The Newsmax syndicated radio program “The Rob Carson Show” adds new affiliate station news/talk WGMD-FM, Rehoboth Beach, Delaware to its roster of affiliates. Resort Broadcasting also operates news/talk WUSX-FM, Seaford Delaware and simulcasts most of the programming on the two stations. Rob Carson’s show airs on WGMD’s 92.7 FM frequency.

Industry News

Yesterday’s (5/17) Top News/Talk Media Stories

The influx of migrants, the cities straining to integrate them, and the Biden administration’s immigration policies; Montana Governor Greg Gianforte signs a bill into law banning TikTok in the state; the negotiations over the debt ceiling, Florida Governor Ron DeSantis’ anti-LGBTQ legislation; President Joe Biden attends the G7 conference in Japan; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (5/16) Top News/Talk Media Stories

The U.S. economy, the debt ceiling negotiations, and concerns about a recession; special counsel John Durham’s highly critical report of the FBI’s Trump-Russia investigation; the wave of migrants seeking asylum at the U.S.-Mexico border; the abortion pill issue goes before the U.S. Court of Appeals in New Orleans; an IRS whistleblower says he and his team were removed from the Hunter Biden investigation on the DOJ’s orders; Tuesday’s senate hearing on Artificial Intelligence; Tuesday’s primary races in several cities; China threatens military action against Taiwan; and House Democrats move to expel George Santos from congress were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Benztown Enhances News/Talk Imaging Library

Benztown announces that it is enhancing Benztown Branding’s Ambush News/Talk Audio Imaging Library and is featuring the signature voice of JJ Surma. Benztown says, “The new Ambush library takes the imaging of spoken-word radio stations to the next level in quality, freshness, and resonance. Surma was recently namedim one the most successful voices in audio branding as a 2023 honoree of the Benztown 50 list of the top 50 voiceover professionals in the U.S. and Canada.” The Ambush audio imaging library is written and produced by imaging director Scott Phillips. Benztown VP, sales & operations Masa Patterson says, “JJ is world class, serving as the imaging voice for some of the best NT stations in America. Combining him with a production talent like Scott Phillips and retooling the content plan has Ambush positioned as a top-of-class resource for audio producers in the spoken word space.” Surma adds, “Scotty Phillips is an amazing writer and producer, and Ambush is a legendary resource that I leaned into many times in my years as a creative services director. The opportunity to bring my energy to such a respected and trusted audio library and company has me all fired up!” Listen to an audio composite of Benztown’s Ambush News/Talk audio imaging library here.

Industry News

Yesterday’s (5/15) Top News/Talk Media Stories

Special counsel John Durham’s highly critical report of the FBI’s Trump-Russia investigation; the negotiations between congressional leaders and the White House over the debt ceiling; migrants amassed at the U.S.-Mexico border and the Biden administration’s immigration policy; a teenage shooter in New Mexico kills three and wounds six; baseball bat attack on U.S. Rep. Gerald Connolly’s staffers; OpenAI CEO Sam Altman to testify before congress today (5/16) on artificial intelligence; Turkey’s presidential election goes to a runoff; the Russian-Ukraine war; and Martha Stewart among Sports Illustrated cover models were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Obstacles to Sales Productivity

By Steve Lapa
Lapcom Communications Corp
President

imWhat will hurt your chances of sales success more, graduating from a low-ranked college or attending too many inefficient sales meetings?

Not exactly a trick question, but enough to make you stop and think.

Remember when having a top-tier college degree was all that mattered? A recent article in the L.A.Times recalled the classic 1999 study that proved where you received your college degree really didn’t affect your career, except for maybe the networking part, maybe not. The bottom line is you don’t need a degree from Harvard to earn a respectable income as a top seller or manager in the media industry.

On the other hand, attend or lead too many inefficient sales meetings and the result may be a career killer.

The recently released 2023 Microsoft Work Trend Report is a wakeup call for every seller and manager in any business, especially ours. The top five “Obstacles to Productivity” in the report read like a what-not-to-do if you are a leader or hope to lead a sales team in the future. There are even a few warning signs if you are a team member struggling to cope with rudderless sales meetings. Let’s review some takeaways from the report and learn how to right the ship before you take on too much water.

— Goals. Every meeting should have clear, simple, actionable goals presented in an easy-to-understand form. The seller should know exactly what action points to implement to improve performance. Can you check the box?

— Perspired or inspired? Every week I talk to a seller working for one of the larger broadcast groups who feels the ready, fire, aim of product overload. Many radio station sellers can sell anything in any market that belongs to the company represented. Would a sales rep at Home Depot in Florida sell you a snow shovel with the same expertise as a rep in Buffalo? How come the biggest companies in the radio business barely surviving on the NYSE don’t learn from the companies that sell at almost $300 a share.

— Soft sales = more meetings. Seriously? In the age of Zoom, Teams, etc. the 2023 Microsoft Work Trend Report still identified “Too many meetings” as one of the top 5 obstacles to productivity. Can we all just hit the pause button on old-school command and control meeting overload? There is a difference between re-skilling and repeating old material. There is a difference between re-strategizing and re-selling a rejected concept.

The AM radio business is in the emergency room in desperate need of a fresh approach to sales. FM radio could be next. Are you looking forward to your next sales meeting?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry Views

Monday Memo: Apple Heaven and Hell

By Holland Cooke
Consultant

imEver lost your phone? It’s an instant sick, sinking feeling. It’s quaint to even call it a “phone,” because it’s…everything. Including us. Like the transistor radio Boomers toted in our youth, it’s audio in your pocket.

For broadcasters and podcasters, a smartphone can be the whole toolbox. MOVIES are being shot on the newest iPhone. The cameras and editing apps are that good. TV and radio can go live, anywhere there’s a signal. And, like Alexa, Siri is conversant. Dictation isn’t just a convenient voice-to-text appliance. It makes lots of apps lots handier, and safer while driving. So, when, suddenly, my phone couldn’t hear me anymore, I went Code Red.

“Testing…testing…”

First triage: Google. But when I satisfied myself that all my settings were as they should be, I needed a person. As expected, the patient expert on Apple’s Support line had a thick foreign accent and great people skills. She had me repeating all the steps Google recommended, and told me I had to update my OS. When repeated attempts failed, I needed in-person handholding, a/k/a The Genius Bar.

Just TRY calling an Apple Store. The local number for the Providence Place Mall location rings in Texas I was told, after I cheated by reaching out to a friend who works for Apple and got me in the door. The irony is painful: They sell telephones but can’t answer one.

im

Antiques Roadshow

I’ll seem my age if it’s 2023, and I’m still toting iPhone 8. Hey, it worked…until it didn’t. And the Genius Bar person explained that it had missed too many OS updates to ever catch-up. And when she ran diagnostics, enough other issues warranted the handoff to sales.

Dazzling as the latest-greatest are, I went with SE, same size/shape/appearance as the 8 being retired. It snapped right into the decorative Block Island cover case that had saved the old phone from so many drops. In the survey Apple emailed later that day, I couldn’t say enough about Matty, the sales guy who walked me through setting-up the new phone. All better now, and although it’s now sans SIM card, the retired 8 phone is a spare tire. If I want to talk to it, I’ll need earbuds. But it’s an otherwise functional iPod that will Facetime, Email, you-name-it, via WiFi.

So then?

With most AM/FM broadcast hours now automated or syndicated, stations that make local human connections will be conspicuous; and niche-topic podcasts will ooze “community.”

I write lots of commercials, and – where pertinent – we assure that “you won’t land in voicemail.” And we’ll emphasize one-on-one support. Here’s how one client – the voice you hear is the owner, whose stations are 100 miles from Dallas – sells expensive cameras, at a store in Dallas: http://getonthenet.com/CompetitiveCameras.mp3

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Top News/Talk Media Stories Over the Weekend

The migrant surge at the U.S.-Mexico border and the expiration of Title 42; former President Donald Trump’s legal battles; the 2024 presidential race; the negotiations between congressional leaders and the White House over the debt ceiling; Turkish President Recep Tayyip Erdogan faces potential runoff after Turkey’s election; the aftermath of the Jordan Neely chokehold death; the Russia-Ukraine war; and North Carolina abortion battle were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Phil Paleologos to Retire from WBSM, New Bedford

Longtime New Bedford, Massachusetts morning personality Phil Paleologos is retiring from his role as morning drive host at Townsquare Media’s news/talk WBSM-AM. Station director of content Michael Rockim says in a memo to staffers, “Phil has been in broadcasting for more than 50 years, most of those years on morning radio, and many years feeding the people of New Bedford next to his bride, Celeste, at their Shawmut Diner. As much as Phil has to offer our community, at some point a man deserves to sleep in without worrying about pancakes or interviews. That time has come for Phil. The Morning Mayor has decided to make this Friday [5/12] his last day on the WBSM morning show… Thankfully, Phil’s WBSM story doesn’t end on Friday. He has agreed to ‘Phil’ in during vacations, and I’m trying to talk him into taking on a regular weekend shift. All in time.”

Industry News

CONFERENCE CLOSER: John Catsimatidis to Tackle AM Car Radio Issue

WABC, New York/Red Apple Media CEO, John Catsimatidis is set to deliver the closing keynote address at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. The speech, titled, “AM Radio and the Automobile Industry,” will be the highlight of the event’s closing reception and tackle the existential issue facingim the industry as a number of car manufacturers unveiled controversial intentions to eliminate AM radios from the dashboard of electric and even gas vehicles going forward. In making the announcement about this additional agenda element, TALKERS publisher Michael Harrison stated, “The automobile issue is rocking the industry and John Catsimatidis has been stepping up to the plate in defense of both radio and good sense. He brings his formidable influence into the arena and we are delighted that he will be delivering a major address to that effect on June 2 at the conference. He has become a radio hero, and this will be another key moment in his growing legacy… and hopefully in prolonging the valuable life of both the AM and FM bands.”

Historic conference nearing sellout

The 26th annual installment of the talk media industry’s longest running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is nearing an advance sellout. Conference organizers estimate it will reach that point at any time within the next two weeks. Thus 5:00 pm ET on Tuesday, May 23 has been set as the absolute cutoff point – although it could reach the limit any time before that. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work very diligently to keep this event within those parameters. Thus, it is only open to people who work within or are associated in some way with the media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. The time to register is now. See more about the agenda, registration, sponsorship and hotel information here.

Industry News

Top News/Talk Stories for Week of May 8-12

The migrant problem at the U.S.-Mexico border was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was former President Donald Trump’s legal battles and his CNN Town Hall appearance, followed by the debate in Washington over expanding the debt ceiling to allow the U.S. to borrow more at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

iHeartMedia Expands Branded Podcast Studio

iHeartMedia announces that it is launching Ruby, the first dedicated team of its kind from a major media company committed entirely to the production, sales and marketing of branded podcasts. The company says it has “built one of the fastest-growing slate of branded podcasts globally with 30 original series from major brands such as T-Mobile, IBM, Intuit QuickBooks and Mattress Firm,” and that the “launch of Rubyim represents an expanded commitment to one of iHeartMedia’s most premium products allowing advertisers to engage audiences with creative, longform native content.” iHeartMedia goes on to say, “Ruby’s branded podcasts allow advertisers and their brand partners to spend upwards of 30-45 minutes with their target audience in a unique environment, with opportunities for storytelling that are not possible anywhere else in their media mix including social video. With distribution across the iHeartRadio app and all other major platforms, native podcasts from Ruby connect brands to audiences by translating brand messaging, products and services into original and engaging stories that audiences love.” See more about Ruby here.

Industry News

Yesterday’s (5/10) Top News/Talk Media Stories

New York Congressman George Santos pleads not guilty to federal charges of wire fraud, money laundering, theft of public funds and lying on House financial forms; the legal battles facing former President Donald Trump and his CNN Town Hall; the large number of asylum-seeking migrants at the U.S.-Mexico border as Title 42 expires; the debt ceiling negotiations between President Joe Biden and congressional leaders; Tucker Carlson’s planned return via Twitter; House Oversight chair James Comer’s investigation in to Biden family finances; and the ongoing Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Townsquare Media Q1 Revenue Rises 3%

Releasing its operating results for the first quarter of 2023, Townsquare Media reports net revenue of $103 million, an increase of 3% over the same period in 2022. The company reports in three segments – Subscription Digital Marketing Solutions, Digital Advertising, and Broadcast Advertising. The company says Digital Advertising revenue was $33.7 million (an increase of 15.4% over the same period in 2022), whileim Broadcast Advertising revenue was $45.9 million (down 4.8% over Q1 of 2022), and Subscription Digital Marketing Solutions revenue was $21.5 million (down 1.3% over Q1 of 2022). Townsquare Media CEO Bill Wilson says, “I am pleased to share that Townsquare’s first quarter results exceeded our previously issued guidance for both net revenue and Adjusted EBITDA, due primarily to the continued strength of our digital and local advertising platform and solutions… In the first quarter, we grew cash flow from operations to $9 million, due to the strong cash generation of many of our assets, and opportunistically repurchased more than $12 million of our Unsecured Senior Notes at a discount. We ended the quarter with a strong cash balance of $42 million and maintained our all-time low net leverage multiple of 4.29x. Our growth engine has been and will continue to be our digital solutions. We believe that our Digital First business model and strategy position us to navigate the current macro-economic environment better than most, and that our revenue, profit and cash flow results will be among the best in the local media industry, particularly when compared to 2019 pre-COVID financials given our growth in revenue and profit since 2019. Our confidence is directly tied to the Townsquare team’s efforts and talent, as well as our large, growing, and profitable digital platform which contributes more than half of Townsquare’s total net revenue and profit.”

Industry News

TALKERS 2023 Conference Nearing Advance Sellout

The 26th annual installment of the talk media industry’s longest running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is nearing an advance sellout. Conference organizers estimate it will reach that point at any time within the next two weeks. Thus 5:00 pm ET on Tuesday, May 23 has been set as the absolute cutoff point – although it could reach the limit any time before that. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work very diligently to keep this event within those parameters. Thus, it is only open to people who work within or are associated in some way with the media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. The time to register is now. See more about the agenda, registration, sponsorship and hotel information here

Industry News

DraftKings Launches Channel on Samsung TV Plus

DraftKings strikes a deal with Samsung TV Plus to put the DraftKings Network channel on the service. DraftKings VP of content Stacie McCollum says, “In bringing together some of the most authentic sports andim entertainment voices under one umbrella, DraftKings Network is the destination for ‘In on the Action’ sports fans and content they love. We look forward to reaching fans with our deep roster of independent, credible and relatable voices that resonate with sports fans and the sports betting community.” At launch, the DraftKings Network programming lineup will feature original shows anchored by “The Dan Le Batard Show with Stugotz,” Jared Carrabis, “Golic and Smetty with Mike Golic Sr and Jessica Smetana, and more.