Industry News

“Trench Warriors” Sales Panel Set for TALKERS Conference

A tell-it-like-it-is sales panel has been set for TALKERS 2023. Titled, “Generating Talk Radio Revenue in A Digital World,” the roster will feature a diverse group of speakers focusing on the sales challenges facing middle market owners and operators keeping their outlets financially afloat in an increasingly competitive and disruptive media environment. The session will be introduced by Doug Stephan, host of the industry’s longest-running daily nationally syndicated radio talk show, “Good Day” and CEO/founder of Stephan Multimedia, its (and a number of other programs’) parent company. The panel will be moderated by nationally respected radio sales consultant Steve Lapa, president of Lapcom Communications Corp and former longtime GM of South Florida blow torch WFTL, Fort Lauderdale/Miami. Panelists include (in alphabetical order):  Vince Benedetto, CEO, Bold Gold Media GroupPaul Gleiser, host/owner, KTBB-FM-AM, Tyler, TX; Todd Starnes, host/president, “The Todd Starnes Show” syndication/owner, KWAM, Memphis; Paul Vandenburgh, host/owner, WGDJ, Albany, NY and Michael Zwerling, host/owner, KSCO-AM/K281CA and KOMY, Santa Cruz. TALKERS VP/executive editor Kevin Casey states, “This session features a panel of radio professionals who are in the trenches, wearing several hats, and facing the challenges of balancing local business with agency revenue set against the backdrop of digital disruption that is affecting everyone in today’s media. It will focus on overcoming objections while capitalizing on amazing opportunities.” There will be more than 60 distinguished industry speakers at TALKERS 2023, the 26th annual installment of the talk media industry’s longest running and most important gathering. It is quickly heading toward an early sellout – so register now.  See more about the agenda, registration, sponsorship and hotel information here.

Industry News

St. Louis Cardinals Player and Broadcaster Mike Shannon Dies at 83

Former St. Louis Cardinals player and longtime Cardinals broadcaster Thomas Michael “Mike” Shannon has died at the age of 83. Shannon was a member of three Cardinals World Series teams in 1964, 1967 and 1968. He also spent some 50 years as a member of the team’s radio broadcasts. He was recognized in recent years by the National Baseball Hall of Fame as a finalist for the prestigious Ford C. Frick broadcasting award and he was enshrined in the St. Louis Cardinals Hall of Fame in 2014.

Industry News

Newsmax Media CEO Christopher Ruddy to Speak at TALKERS 2023

One of the talk media industry’s most impactful movers and shakers, Christopher Ruddy, CEO of Newsmax Media is scheduled to speak at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. Ruddy will engage in one of the conference’s two “fireside chats” hosted by TALKERS publisher Michael Harrison. According to Harrison, “There isn’t a day that Chris Ruddy isn’t in or behind the media news. The growth of Newsmax on the television, radio, print and digital fronts has been nothing short of phenomenal. He is extraordinarily connected and his influence on this business as well as the national conversation is on a non-stop upward trajectory. Ruddy’s instincts and savvy about positioning, programming and navigating the infrastructure of modern media are as sharp as it gets. I’m delighted to have him as a guest in this setting and at this time. (Harrison will also conduct a fireside chat with another leading industry maverick, Jeff Warshaw, CEO of Connoisseur Media). There will be more than 60 distinguished industry speakers at TALKERS 2023, the 26th annual installment of the talk media industry’s longest running and most important annual gathering.  See more about the agenda, registration, sponsorship and hotel information here.

Industry Views

They Simply Don’t Like You

By Michael Harrison
TALKERS
Publisher

imaMany years ago, I received a late-night call from a legendary radio talk show host who had just been let go by management at the iconic major market station where he had been presiding over the airwaves for several decades. His ratings had begun to downtrend a bit, but he still was a big draw for audience and advertisers. He was one of the biggest names in talk radio history and his still-sizable audience loved him. Thus, the unexpected news of his severance blindsided him with a wallop and surprised the heck out of the biz.  Everyone was buzzing about it.

The usually jaunty and confident personality asked me in an uncharacteristically despondent tone of voice, “Why do you think they fired me?”

My initial response, “I don’t know.”

He answered, “C’mon, you know everything… why do you think they fired me?”

“What does it matter what I think?  I’m not sure you really want to know my opinion about this.”

“No I do, I do… tell me the truth.”

Tapping into Aaron Sorkin, I quipped, “You can’t handle the truth!”

“No I can! Dammit! Tell me what you think.”

I took a deep breath and answered, “In my opinion, they let you go… because they don’t like you.”

“What?” he replied with irritation. “You’re kidding!!”

“No, I’m not kidding.  They don’t like you and they’re using your minor ratings downslide and the subjective determination that you are no longer a fresh new voice as an excuse to get rid of you.”

I then attempted to explain to him that quite often in this business, when the question arises, should he stay or should he go, whether it is a matter of ratings, budget, or heated controversy – it comes down to the margins. Do they like you or do they dislike you?

“That’s not true!” he blurted with anger, “They LOVE me! I’m very popular with management and my co-workers. When I walk around the halls the people adore me!”

“I’m afraid they don’t… you are disliked at the station. That’s what I hear.” And that was the last time we spoke.

Fast forward to the two major buzzes currently emanating from FOX.  Everyone’s speculating about why the company dumped the mononymic talker widely known as Tucker. IMHO, it comes down to the moral of the above tale. They don’t like him.  Or more specifically, among the widespread rumors of “they,” Rupert Murdoch doesn’t like him. So much for the adage content is king. In today’s media business and perhaps all the way back to Gutenberg, platform is king. Or at least co-king.

And by the way, also IMHO – in a related story – the simple reason FOX settled with Dominion? Murdoch didn’t want to go through the discomfort and inconvenience of personally testifying in court. Everything else is filler.

Michael Harrison is the publisher of TALKERS.  He can be contacted at michael@talkers.com. You can meet Michael Harrison at TALKERS 2023 on June 2 at Hofstra University.

Industry News

Martha Zoller is This Week’s Guest on Harrison Podcast

WDUN, Gainesville, GA mid-morning host Martha Zoller is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Zoller is a longtime conservative force in Georgia and a regularly sought media “go-to” source across the nation for insight into the impact of Peach State politics. During her formidable broadcasting career, this dynamic wife, mother, grandmother, businesswoman and student has pivoted between holding positions on key talk stations and performing stints in politics and the public sector. These include being State Director of Field Offices for Governor Brian Kemp. She’s also worked for former U.S. Senator David Perdue in senior staff positions. Back in 2011, she announced her candidacy for Congress in Georgia’s new 9th Congressional District and temporarily left the airwaves to campaign full time. She made it to the runoff in that race, but did not win, although her impressive showing was a victory unto itself. Among her many roles, she has served on the Georgia State Board of Education since 2020. Zoller has been designated the TALKERS 2023 “Woman of the Year” and will be presented the prestigious award at the publication’s national conference on June 2 at Hofstra University on Long Island. Listen to the podcast here

Features

TALKERS 2023 Agenda Update

TALKERS 2023

June 2, 2023 – Hofstra University, Hempstead, NY

Presented by TALKERS in association with WRHU Radio

 Sponsored by (in alphabetical order):

The Doctor Asa Show – Backbone Networks – Benztown – The Michael Berry Show – Broadcasters General Store – C. Crane – Collette – Comrex – The Epoch Times –- Goldman McCormick PR – Guestbooker.com – The Sean Hannity Show – Newsmax – Our American Stories – Premiere Networks – Radio America – The Ramsey Show – Dr. Murray Sabrin – Stephan Multimedia – The Todd Starnes Show – Talk Media Network – Visit Atlantic City

 

AGENDA

Registration Desk Open – 7:30 am to 6:00 pm – Lobby of John Cranford Adams Playhouse

Registration Director: Barbara Kurland, Business Manager, TALKERS

Assistant Registration Director: Olivia Mannarino, Associate, TALKERS

________________________________________

Breakfast – 8:00 am to 8:55 am – Reception Tent next to John Cranford Adams Playhouse

Breakfast Emcee: David Bernstein, GM/Broadcast Operations, TALKERS

“Woman of the Year Award”

Recipient: Martha Zoller, Host WDUN-FM-AM, Gainesville, GA

“Lifetime Achievement Award”

Recipient: Kraig Kitchin, CEO, Sound Mind, LLC

Sponsored by Sean Hannity / Premiere Networks

________________________________________

Exhibits Open – 9:00 am to 5:00 pm – Lobby of John Cranford Adams Playhouse

Backbone Networks – Representative: Richard Cerny, President/CEO

Broadcasters General Store – Representative: Buck Waters, Marketing Executive

Collette – Representatives: Jim Edwards, VP, US Affinity Development; Paul Holly, Partnership Marketing Manager

Comrex – Representative:  Chris Crump, CBNE, Senior Director of Sales & Marketing

____________________________________________

Morning Greetings – 9:00 am to 9:45 am – John Cranford Adams Playhouse

TALKERS 2023 Emcee: Kevin Casey, VP, Executive Editor, TALKERS

“National Anthem”

Performed by: TBA

“Morning Wakeup”

Speaker: Jimmy Failla, Host, FOX News Radio

“Setting the Stage: Triple Perspective”

Official Greeter: Todd Starnes, Host/President, The Todd Starnes Show Syndication/Owner, KWAM, Memphis

“Welcome to TALKERS 2023”

Introduction: Victoria Jones, Executive Director, DC Radio Company

Speaker: Michael Harrison, Publisher, TALKERS

Special Guest (by remote): Bob Pittman, CEO, iHeart Media

Sponsored by The Doctor Asa Show

____________________________________________

Panel Discussion – 9:50 am to 10:25 am – John Cranford Adams Playhouse

“Programming News/Talk Radio in the Digital Era – Part 1”

Introduction: TBA

Moderator: Mike McVay, President, McVay Media Consulting

Panelists:

Michael Czarnecki, VP, Programming, Binnie Media

Tom Cuddy, Program Director, WOR, New York

Kevin DeLany, VP, News & Talk Programming, Westwood One

Eric Stanger, SVP, Operations, Sean Hannity Show, Premiere Networks

Joe Thomas, Host/Program Director, WCHV – Charlottesville, VA/PD, WRAD, River Valley, VA

Brett Winterble, Host, WBT, Charlotte

Sponsored by Premiere Networks
_____________________________________________

Fireside Chat Part 1 – 10:30 am to 10:50 am – John Cranford Adams Playhouse

Guest:  Christopher Ruddy, Founder/CEO, Newsmax Media

Host: Michael Harrison, Publisher, TALKERS

Sponsored by Collette

Fireside Chat Part 2 – 10:55 am to 11:15 am – John Cranford Adams Playhouse

Guest: Jeff Warshaw, Founder/CEO Connoisseur Media

Host: Michael Harrison, Publisher, TALKERS

Sponsored by Benztown

____________________________________________

“Freedom of Speech Award” – 11:20 am to 11:40 am – John Cranford Adams Playhouse

Recipient: Tavis Smiley, Host/Owner, KBLA, Los Angeles

Presenter: Michael Harrison, Publisher, TALKERS

Sponsored by The Todd Starnes Show

_______________________________________________

Four-Way Discussion – 11:45 am to 12:10 pm – John Cranford Adams Playhouse

“The State of Sports Talk Radio”

Introduction: TBA

Facilitator: John T. Mullen, General Manager, WRHU-FM/WRHU.org, Hofstra University

Panelists:

Grace Blazer, VP, National NTS Brand Coordinator, Director of News and AM Programming Florida Region, iHeart Radio

Mark Chernoff, Sports Reporter, 107.1 The Boss, Long Branch, NJ/Sports Radio Talent Coach

Spike Eskin, VP, Programming, WFAN, New York and CBS Sports Radio

Sponsored by Backbone Networks

____________________________________________________

Lunch – 12:15 pm to 1:15 pm – Reception Tent next to John Cranford Adams Playhouse

Lunch Emcee: David Bernstein, GM, Broadcast Operations, TALKERS

“Welcome to Hofstra University”  

Speaker: Mark Lukasiewicz, Dean, Lawrence Herbert School of Communication, Hofstra University

“Special Lunch Greetings”

Speaker: Carl Higbie, Host, Newsmax TV

“Humanitarian of the Year Award”

Presenter: Harry Hurley, Host, WPG, Atlantic City

Recipient: Jim Thompson, Former President, Broadcasters Foundation of America (posthumously)

Accepter: Renee Cassis, Broadcasters Foundation of America

Sponsored by Newsmax

____________________________________________

Panel Discussion – 1:20 pm to 1:55 pm

“Talk Radio and Podcasting”

Introduction: Guy Benson, Host, FOX News Radio

Moderator: Lisa Wexler, Host, WICC, Bridgeport, CT

Panelists:

Heather Cohen, SVP, The Weiss Agency

Steve Goldstein, CEO, Amplifi Media

Ron Hartenbaum, Managing Member, WYD Media

Chris Oliviero, Market President, Audacy New York

David Pakman, Host, The David Pakman Show

Larry Young, Host, The Larry Young Podcast

Sponsored by Visit Atlantic City

____________________________________________

Panel Discussion – 2:00 pm to 2:35 pm – John Cranford Adams Playhouse

“Generating Talk Radio Revenue in a Digital World” 

Introduction: Doug Stephan, Host, Good Day Show/Founder Stephan Multimedia

Moderator: Steve Lapa, President, Lapcom Communications Corp

Panelists:

Vince Benedetto, CEO, Bold Gold Media Group

Paul Gleiser, Host/Owner, KTBB-FM-AM, Tyler, TX

Todd Starnes, Host/President, The Todd Starnes Show Syndication/Owner, KWAM, Memphis

Paul Vandenburgh, Host/Owner, WGDJ, Albany, NY

Michael Zwerling, Host/Owner, KSCO-FM-AM/KOME, Santa Cruz

Sponsored by The Ramsey Show

____________________________________________

Panel Discussion – 2:40 pm to 3:15 pm – John Cranford Adams Playhouse

“The Big Picture”

Introduction: Matthew B. Harrison, Esq., Associate Publisher, TALKERS/President, the Harrison Legal Group

Moderator:  Michael Harrison, Publisher, TALKERS

Panelists:

Arthur Aidala, Esq. Founding Partner, `Aidala, Bertuna & Kamins, PC/Host, AM 970 The Answer, New York

Dr. Asa Andrew, CEO/Host, The Doctor Asa Network

Vince Benedetto, CEO, Bold Gold Media

Lee Habeeb, Host/Producer, Our American Stories

Lee Harris, Morning Co-Anchor, WINS, New York

Kraig Kitchin, CEO, Sound Mind, LLC

Sponsored by Newsmax

____________________________________________

Panel Discussion – 3:20 pm to 3:55 pm – John Cranford Adams Playhouse

“Programming Talk Radio – Part 2”

Introduction: Alex Fife, VP Operations, Southeast, iHeartMedia – Total Traffic & Weather Network

Moderator: Walter Sabo, CEO, Sabo Media/Host/Producer, Sterling on Sunday

Speakers:

Phil Boyce, SVP, spoken word format, Salem Media Group; Ops VP, New York region/WMCA/AM 970 The Answer

Ross Kaminsky, Host, KOA, Denver

Josh Leng, CEO, Talk Media Network

Dan Mandis, Host/Program Director, WTN, Nashville

Matt Meany, Program Director, WABC, New York/Red Apple Audio

Greg Stocker, Brand Manager, WPHT, Philadelphia

Sponsored by Our American Stories

____________________________________________

Panel Discussion – 4:00 pm to 4:35 pm – John Cranford Adams Playhouse

“Navigating a Radio Talk Show Hosting Career”

Introduction: Ryan McCormick, Managing Partner, Goldman McCormick, PR

Moderator: Dom Giordano, Host, WPHT, Philadelphia

Speakers:

Mandy Connell, talk show host, KOA, Denver

Jeff Katz, talk show host, WRVA, Richmond

Frank Morano, talk show host, WABC, New York

Martha Zoller, talk show host, WDUN, Gainesville, GA

More TBA

Sponsored by C. Crane

____________________________________________

Three-Way Chat – 4:40 pm to 5:00 pm – John Cranford Adams Playhouse

“Making the Connections Between Local and National, Radio and Television”

Facilitator: Harry Hurley, Host, WPG, Atlantic City, NJ

Speakers:

John Caracciolo, President/CEO, JVC Broadcasting

Brian Kilmeade, Host, FOX News Radio/FOX News Channel

Sponsored by The Michael Berry Show

________________________________________________

Closing Reception – 5:00 pm to 6:00 pm – Reception Tent next to John Cranford Adams Playhouse

Sponsor TBA

Program subject to changes

Industry News

Jefferson Media Group Unveils “Making of America” Feature

Jefferson Media Group announces the launch of the 60-second radio feature, “The Making of America,” hosted by Hollywood media veteran Michael Emerson that the company calls a library of audience-engaging vignettes that are offered to radio stations on a no-cost basis at this time. Emerson says, “‘The Making of America’ is original content programming from people who love America FOR people who love America. Paramount to us is the unwavering, steadfast support for America’s fundamentals such as the U.S. Constitution and the Bill of Rights. These are just some of the many principles that we as a people cherish as Americans.” In addition to work directing, writing and producing for film and television, Emerson was host of the “Face to Face” radio news program distributed by CBS.

Industry News

Celeb Voices Adorn “Founding Son: John Quincy’s America” Podcast

iHeartPodcasts, Curiosity Inc., and School of Humans announce a new history podcast titled, “Founding Son: John Quincy’s America.” The show is hosted by musician Bob Crawford – bassist for The Avett Brothers – and features Patrick Warburton as John Quincy Adams, Nick Offerman as Andrew Jackson, and Grey DeLisle as Louisa Adams. The podcast tells the story of how John Quincy Adams went from a failed one-term president to an extraordinary ex-president. Additional voice talent includes filmmaker Ken Burns, CNN anchor John King, radio and CNN host Michael Smerconish, musician Scott Avett, and others. Crawford – who recently got his Master of Arts in History – says, “John Quincy Adams is THE most important historical figure that no one knows about. He is the bridge between Washington and Lincoln. The man who stood in the gap and kept the promise of American democracy alive when the Slavocracy sought to undermine it. I have dreamed about making a series about John Quincy Adams for years and am so grateful to iHeartPodcasts, Curiosity, and School of Humans for helping bring America’s sixth president to life.”

Industry News

TALKERS 2023 Features 2 Power-Packed News/Talk Programming Panels

TALKERS 2023 to Feature Two Power-Packed News/Talk Radio Programming Panels

As the 26th annual installment of the talk media’s longest-running and most important national gathering draws closer, details of its exciting day-long agenda begin to come into focus. TALKERS 2023 will feature two “Programming News/Talk Radio in the Digital Era” panel sessions.

The first, moderated by Mike McVay, president, McVay Media, will feature panelists (in alphabetical order): Grace Blazer, VP, national NTS brand coordinator, director of news and AM programming Florida region, iHeartMediaKevin Delany, VP, news & talk programming, Westwood OneMatt Meany, program director, WABC, New York; Eric Stanger, VP, operations, “The Sean Hannity Show,” Premiere Networks; and Joe Thomas, talk show host/program director, WCHV, Charlottesville, VA.

The second, moderated by Walter Sabo (a.k.a. Walter Sterling), president, Sabo Media/talk show host, “Sterling On Sunday,” will feature panelists (in alphabetical order):  Phil Boyce, SVP/spoken word format, Salem Media Group; ops VP, New York region/ WMCA/AM970 the Answer; Tom Cuddy, program director, WOR, New York; Michael Czarnecki, VP, programming, Binnie MediaDan Mandis, talk show host/program director WTN-FM, Nashville; and John T. Mullen, GM, WRHU-FM/WRHU.org, Hofstra University.

The panels which will be scheduled during the morning and afternoon segments of the conference will tackle such questions and issues as: How much political programming is optimum for a news/talk station? When targeting a core audience, where do you draw the line between “super-serving” and affirming its opinions versus challenging them? How do you expand upon the AM or FM brand through the use of digital media platforms so as to grow the audience and not dilute the ratings? What is the role of podcasting going forward? How do you to maintain journalistic integrity in a highly polarized society? Is talent direction/coaching a lost art? Where does the new talent come from? How do you optimally integrate local and national programming? How do you work with a tight and/or shrinking budget? How can news/talk radio be significantly improved? plus more.

The details of other panels and sessions addressing sales, sports talk radio, podcasting, career navigation and more will be posted in TALKERS during the next few days and weeks.

TALKERS 2023 will take place on Friday, June 2 at Hofstra University on Long Island is on its way to an early sellout.  You can see the list of in-person speakers and get registration and hotel information here.

Industry News

Gerald Celente is This Week’s Guest on Harrison Podcast

Noted trends forecaster and outspoken commentator Gerald Celente is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Harrison describes Celente as “a fascinating individual who is the embodiment of the word ‘independent’ in both his use of digital platforms and his bold outspoken opinions about contemporary issues.” Celente is a longtime forecaster of economic, political and social trends and has been a guest voice familiar to the hosts and audiences of talk radio and television for decades. Based in historic Kingston, New York, he publishes a magazine called Trends Journal, co-hosts a podcast with noted media figure Judge Andrew Napolitano, promotes rallies for peace, and has even launched a non- sectarian entity called the Universal Church of Freedom Peace and Justice from which – as its deacon – he delivers a weekly YouTube sermon denouncing America’s role in foreign wars… a position that has cost him a number of former allies in business and the media. Celente describes himself as a “political atheist.”  Listen to the podcast in its entirety here.

Industry News

Failla Making Impression on “Gutfeld!” Will Speak at TALKERS 2023

Radio has been getting a lot of love lately from the TV side of FOX.  FOX News Radio syndicated midday star Jimmy Failla (center, above) has become the “go-to” guy as fill-in host on FOX News Channel’s wildly successful late night “Gutfeld!” show (starring Greg Gutfeld). One of Failla’s guests on last night’s appearance was fellow syndicated FOX Radio talker Guy Benson, also a rising star in the industry. Both Failla and Benson will be appearing as speakers at the forthcoming TALKERS 2023 on Friday, June 2 at Hofstra University.  Failla will be reprising his popular role as one of the opening speakers at the event performing his unique blend of comedy and social satire specifically focused on talk industry issues. TALKERS publisher Michael Harrison says, “Jimmy gets the conference off and running on such a wonderfully upbeat note. He’s become a tradition!  Our attendees love him.” Pictured above (l-r) are: FOX Business Channel’s Brian Brenberg, Gutfeld! personality Kat Timpf, Failla, Benson, and commentator Morgan Ortagus.

Industry News

Robert Mangino Exits KDKA-AM, Pittsburgh

For reasons unexplained – but most likely due to budget cuts facing some Audacy stations – personality Robert Mangino exits the company’s news/talk KDKA-AM, Pittsburgh where he’s been host of the 6:00 pm to 10:00 pm program for the past 13 years. In a Facebook post, Mangino calls the KDKA gig his “dream job” and says, “I couldn’t be more thankful to program director Marshall Adams and GM/VP Michael Young, who brought me on at KDKA; to Jim Graci, who kept me around all of those years and Dave Labrozzi & Michael Spacciocoli, who helped keep my dream alive. And finally, there’s PJ Kumanchik, who was integral in bringing me to KDKA, he was there during my entire ride and in the process became one of my dearest friends.”

Industry News

Martha Zoller Named 2023 TALKERS Woman of the Year

Martha Zoller, mid-morning host on WDUN-AM/FM, Gainesville – a North Georgia powerhouse heritage signal – has been selected 2023 “Woman of the Year” by the TALKERS editorial board. She will be presented the Judy Jarvis Memorial Award for Outstanding Achievements in Talk Media by a Woman at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. TALKERS founder Michael Harrison says, “Martha Zoller has developed a national reputation in the talk media industry as an impeccably reliable observer of the consequential dynamics of Georgia politics from an even-handed, conservative perspective. She is respected as a major ‘go-to’ source across the nation and continues to grow as a major political and social thought leader in the Peach State utilizing her local radio platform most effectively. She is truly a gem in this field.” Over the years, Zoller pivoted her multi-faceted career at different times between being a local and regional radio talk show host, a student, a political operative, a congressional candidate (where she made it to a run-off) and a businesswoman as well as a wife, mother, and grandmother. After graduating in 1979 from the University of Georgia with a degree in journalism from the prestigious Grady School of Journalism, she worked in the corporate world in addition to raising a family. She states, “I know there is no glass ceiling and women can have it all, just not at the same time.” A lifelong learner, Zoller completed her MA in Political Science in 2021 at the University of Georgia’s School of Politics and International Affairs. Her thesis was on women’s electoral success in the GOP. Among her political experiences, she served as the State Director of Field Offices for Gov. Brian Kemp. From 2014 until 2018, she worked for Sen. David Perdue in senior staff positions. Martha began her talk radio career in 1994 after being a regular caller to WDUN. Her first call to the station was prompted by Hillary Clinton’s lament that “she could have stayed at home and baked cookies.” In addition to being a perennial member of the TALKERS “Heavy Hundred,” Zoller has been named to James magazine’s list of Most Influential Georgians and Georgia Trend magazine named her as one of Georgia’s most influential members of the media. She also serves as the 9th District Representative on the Georgia State Board of Education since 2020. Meet Martha Zoller at TALKERS 2023 on Friday, June 2 at Hofstra University. For more information see story below.

Industry News

TALKERS 2023: Speakers Added to Powerful Agenda

Registration and Hotel Information Available

TALKERS 2023, the 26th annual edition of the talk media industry’s longest running and largest convention is shaping up to be one of the storied event’s most important installments.  The power-packed, one-day event will be presented by TALKERS on Friday, June 2, 2023 on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. TALKERS publisher Michael Harrison says, “We are delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2022, 2021 and 2016 events – and enjoy the remarkable resources that its Lawrence Herbert School of Communication brings to the table.” As was the case last year, this event will be held in a COVID-19 compliant environment based upon the circumstances at the time of the convention. TALKERS 2023 will boldly address key issues – some existential – facing the talk radio and talk media industries at this dramatically critical juncture of rapidly accelerating technological and societal change as well as identifying the remarkable opportunities inherent in these developments. It will also provide participants with unique and powerful networking opportunities. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Take advantage of the early bird fee of $329 available until 5:00 pm ET on Friday, March 31. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. You can see the list of in-person speakers and get registration and hotel information here.

Industry News

Former Trump Supporters Issue Cease-and-Desist to FOX News

The legal team representing the former Arizona couple Ray and Robyn Epps sent a cease-and-desist letter to FOX News and FOX News Channel personality Tucker Carlson, demanding they “stop making up lies about Ray Epps and that they offer an on-air retraction.” Ray Epps (a now former supporter of Donald Trump) was at the Capitol on January 6 has been a focal point of Carlson’s January 6 show content in which Carlson has labeled Epps an undercover federal agent and a provocateur of the riots. Epps’ attorney Michael Teter says, “For years, Tucker Carlson and FOX News have targeted Ray Epps with malicious lies about his involvement in the events of January 6th. FOX News has chosen to promote fantasy over fact, exposing Ray and Robyn Epps to harassment, intimidation, and abuse. It is clear that Mr. Carlson and FOX News are uninterested in speaking the truth to their viewers… Recent revelations from the Dominion Voting lawsuit make clear that FOX News has zero qualms about lying to its viewers. The fictional story that Mr. Carlson and FOX News have told, and continue to tell, about Ray Epps is just one more example of this. It is time for Mr. Carlson and Fox News to stop the lies and to make amends.” The Epps are demanding “that Mr. Carlson and FOX News retract the claim that Mr. Epps was working for the FBI or any governmental entity when he attended the January 6th events and the claim that Mr. Epps acted as an instigator or provocateur of the insurrection. We expect that you will give the same airtime in retracting these falsehoods as you spent amplifying them. Further, Mr. Carlson and FOX News must issue a formal on-air apology for the lies you have spread about Mr. Epps.” The Epps’ are also providing notice of potential litigation regarding what they call FOX’s “defamatory conduct.”

Features

TALKERS 2023 Speakers, Registration, and Hotel Info

TALKERS 2023, the 26th annual edition of the talk media industry’s longest running and largest convention is shaping up to be one of the storied event’s most important installments.  The power-packed, one-day event will be presented by TALKERS on Friday, June 2, 2023 on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. TALKERS publisher Michael Harrison says, “We are delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2022, 2021 and 2016 events – and enjoy the remarkable resources that its Lawrence Herbert School of Communication brings to the table.” As was the case last year, this event will be held in a COVID-19 compliant environment based upon the circumstances at the time of the convention. TALKERS 2023 will boldly address key issues – some existential – facing the talk radio and talk media industries at this dramatically critical juncture of rapidly accelerating technological and societal change as well as identifying the remarkable opportunities inherent in these developments. It will also provide participants with unique and powerful networking opportunities.

In-person speakers at TALKERS 2023 include (in alphabetical order): Arthur L. Aidala, Esq. founding partner, Aidala, Bertuna & Kamins PC/talk show host AM 970 The Answer, New York; Asa Andrew, M.D., talk show host, the Doctor Asa Show; Vince Benedetto, CEO, Bold Gold Media; Guy Benson, talk show host, FOX News Radio; David Bernstein, director of broadcast operations, TALKERSGrace Blazer, VP, national NTS brand coordinator, director of news and AM programming Florida Region, iHeartMedia; Phil Boyce, SVP/Spoken Word Format, Salem Media Group; Ops VP, New York Region/ WMCA/AM970 The Answer; John Caracciolo, president/CEO, JVC Broadcasting; Kevin Casey, VP/executive editor, TALKERSMark Chernoff, sports reporter, 1071 – The Boss, Livingston, NJ/sports talk talent coach; Heather Cohen, SVP, The Weiss Agency; Mandy Connell, talk show host, KOA, Denver; Tom Cuddy, program director, WOR, New York; Michael Czarnecki, VP/programming, Binnie Media; Kevin DeLany, VP, News & Talk Programming, Westwood One; Spike Eskin, VP of Programming at WFAN, New York and CBS Sports Radio; Jimmy Failla, talk show host, FOX News Radio; Alex Fife, VP, operations, Southeast, iHeartMedia/Total Traffic & Weather Network; Dom Giordano, talk show host, WPHT, Philadelphia; Paul L. Gleiser, talk show host/owner, KTBB-AM/FM, Tyler, TX; Lee Habeeb, talk show host/producer, Our American Stories; Michael Harrison, publisher, TALKERSMatthew B. Harrison, VP/associate publisher, TALKERS/media attorney; Harry Hurley, talk show host, WPG, Atlantic City, NJ; Victoria Jones, executive director, DC Radio Company; Ross Kaminsky, talk show host, KOA, Denver; Jeff Katz, talk show host, WRVA, Richmond; Brian Kilmeade, talk show host, FOX News Radio/FOX News Channel; Kraig Kitchin, president, Sound Mind, LLC;  Steve Lapa, president, Lapcom Communications Corp; Josh Leng, CEO, Talk Media Network; Matt Meany, program director, WABC, New York; Mike McVay, president, McVay Media Consulting; Frank Morano, talk show host, WABC, New York; John T. Mullen, general manager, WRHU-FM/WRHU.org, Hempstead, NY; Chris Oliviero, market president, Audacy, New York; David Pakman, talk show host/commentator, the David Pakman Show; Christopher Ruddy, CEO, Newsmax Media; Walter Sabo, president, Sabo Media/talk show host, Sterling On Sunday; Tavis Smiley, talk show host/owner, KBLA 1580, Los Angeles; Todd Starnes, talk show host, the Todd Starnes Show/owner KWAM, Memphis; Doug Stephan, talk show host, the Good Day Show/CEO Stephan Multimedia; Greg Stocker, brand manager, WPHT, Philadelphia; Joe Thomas, talk show host/program director, WCHV – Charlottesville, VA/PD, WRAD, New River Valley, VA; Paul Vandenburgh, talk show host/owner, WGDJ, Albany, NY; Jeff Warshaw, CEO/founder, Connoisseur Media; Lisa Wexler, talk show host, WICC, Bridgeport, CT; Brett Winterble, talk show host WBT, Charlotte; Larry Young, talk show host, The Larry Young Podcast; Michael Zwerling, talk show host/owner, KSCO, Santa Cruz; Martha Zoller, talk show host, WDUN, Gainesville, GA. More will be named in the days ahead.

Attendance at the conference is limited to members of the working media and directly associated industries as well as students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Attendance will be limited, and the conference is again expected to be an early sellout.

The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Take advantage of the early bird fee of $329 available until 5:00 pm ET on Friday, March 31. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. The recommended nearby hotel is the Long Island Marriott at 101 James Doolittle Blvd., Uniondale, NY. For room reservations click here. To register for TALKERS 2023 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413.

Industry News

Two Leading Edge CEO Fireside Chats Set for TALKERS 2023

Two leading CEO “Fireside Chats” have been scheduled for TALKERS 2023 adding to the impact of a power-packed day of sessions and presentations set for the talk media industry’s major annual gathering. The event will feature approximately 60 outstanding speakers on Friday, June 2 at Hofstra University on Long Island.

Connoisseur Media CEO/founder Jeff Warshaw and Newsmax Media CEO/founder Christopher Ruddy will each engage in candid one-on-one conversations with TALKERS publisher/founder Michael Harrison about the present and future state of talk media.

Jeff Warshaw describes himself as a “lifelong broadcaster.” He built his first station while still a student at the Wharton School of Business at the University of Pennsylvania. In 1993, he founded Connoisseur Communications Partners LP, a 39-station group which he later sold to Cumulus Broadcasting in 2000 for $258 million. At this time, he pioneered notable progress in integrating legacy media with emerging digital technology. In 2004, he formed Connoisseur Media which now operates 13 radio station brands and digital assets in five markets. Highly respected and celebrated industry-wide for his outspoken candor and bullish approach to radio station ownership, Jeff Warshaw serves on the board of directors of the National Association of Broadcasters, the executive committee of the Radio Advertising Bureau, and is chairman of the Nielsen Audio advisory council. Harrison describes Warshaw as “one of the most knowledgeable, emerging forces to be reckoned with among radio industry leaders.”

Christopher Ruddy founded Newsmax in 1998 to publish online and offline content in the fields of news, politics, health and finance. Newsmax.com ranks consistently as one of the country’s most-trafficked news websites. Newsmax TV, a cable and over-the-top media service news channel started in 2014, has shown remarkable growth becoming one of the nation’s leading television news and political opinion sources.  Newsmax recently entered the field of talk radio with a syndication arm and is reportedly exploring expansion into radio station ownership. As a journalist, Christopher Ruddy previously worked at the New York Post and the Pittsburgh Tribune Review. He was also awarded a Media Fellowship at the Hoover Institution on War, Revolution and Peace at Stanford University. He holds a BA summa cum laude in history from St. John’s University and a Master’s in Public Policy from the London School of Economics. Harrison describes Ruddy as “a key player in emerging 21st century media.”

For more information about TALKERS 2023, see story below

Industry News

Good Karma Brands Celebrates 25 Years of “ESPN 1000”

Good Karma Brands is celebrating the 25th anniversary of “ESPN Chicago” (WMVP-AM, Chicago) with a sold-out live broadcast tomorrow (3/24) from 12:00 noon to 6:00 pm at the House of Blues in downtown Chicago. Good Karma SVP Keith Williams says, “When GKB purchased ‘ESPN 1000,’ we knew the incredible impact of the station and its most notable figures have had in the Chicagoland area. The standout moments over the last 25 years are endless, and we are excited to celebrate with our partners, fans and teammates at the House of Blues.” Those scheduled to appear at the live broadcast include former Chicago Bears kicker Robbie Gould, former Chicago Bears quarterback and past guest of “Waddle & Silvy,” Jay Cutler, Chicago native and American musician Billy Corgan, ESPN analyst and co-host of “Pardon the Interruption,” Michael Wilbon, and ESPN reporter, host, and television personality Sarah Spain. “ESPN 1000” director of content Danny Zederman adds, “‘ESPN 1000’ is thrilled to host the station’s biggest names and most impactful people in one room on Friday to celebrate 25 years. We will look back at our success and also look forward to our exciting future as the home of the Chicago Bears and the Chicago White Sox.”

Industry News

TALKERS News Notes

— Cumulus Media’s Westwood One, the official network audio broadcast partner of the NCAA, is broadcasting live coverage of the Men’s Sweet Sixteen today (3/23) and tomorrow. It will also broadcast live coverage of the Men’s Elite Eight on Saturday and Sunday, as well as the NCAA Men’s Final Four on Saturday, April 1 and the national championship game on Monday, April 3 in both English and Spanish. It is also presenting exclusive live coverage of the NCAA Division I Women’s Basketball Championship, beginning with the Sweet Sixteen this weekend.

— PureFlix founder/CEO Michael Scott (right) poses for a picture with Salem Radio Network VP/news & talk programming Tom Tradup (left) at the SRN offices in Dallas while participating in the SRN News week-long series on Christian films titled, “Faith-based Films: Hollywood’s Brass Ring.” The SRN News special series focuses on the evolution of Christian movies from early, not-well-acted films to 2023’s smash hit Jesus Revolution, which has become Lions Gate Studios’ biggest-grossing film since 2019 with $45 million in box office receipts.

— Audacy announces a new programming lineup for CHANNEL Q, the Audacy Original Station and audio destination for music, news and entertainment by and for the LGBTQ+ community and their allies. Audacy says that for the first time, CHANNEL Q will be live for East Coast mornings. The lineup is: CJ Robinson 6:00 am to 9:00 am ET, Jordin Silver 9:00 am to 3:00 pm ET, Alex Donati 3:00 pm to 6:00 pm ET, and Corey Crockett 6:00 pm to 9:00 pm ET.

— PodcastOne announces the release of a new podcast from Jax Taylor and Brittany Cartwright titled, “When Reality Hits with Jax Taylor and Brittany Cartwright.” PodcastOne president Kit Gray states, “Some of the biggest headlines splashed across today’s media are the ones about reality television and ‘When Reality Hits’ brings two of the biggest names to have ever starred in the genre together for a podcast that covers the ‘reality’ of reality TV, as well as the reality that sets in when you become a parent. We’re excited to unleash this show on fans and to bring a bird’s eye view of what happens when reality TV becomes real life.”

Industry News

Kraig T. Kitchin to Receive 2023 Lifetime Achievement Award

The TALKERS editorial board has announced the selection of renowned radio industry executive Kraig T. Kitchin as the 2023 recipient of the newly renamed Jim Bohannon Memorial Award for Lifetime Achievement. Mr. Kitchin will be presented the honor at the forthcoming TALKERS 2023 convention on Friday, June 2 at Hofstra University on Long Island, NY.  In making the announcement, TALKERS founder Michael Harrison stated, “Although still a relatively young man, Kraig Kitchin’s illustrious career goes back decades and his positive contributions to the radio business – including the spoken word formats and some of its greatest talents including the late Rush Limbaugh – have been indelible and immeasurable.” Since 2008, Kitchin has been president of the talent management firm, Sound Mind, with a focused effort toward managing the businesses of high-profile radio and podcast personalities as well as production companies. He also serves as a strategic advisor to Oxford Road, a media placement agency specializing in audio advertising, with a focus on podcasts and audio integrations. The nine-year-old agency is a leader in the audio space on behalf of more than 50 clients. Kitchin also serves as chairman of the National Radio Hall of Fame to which he was appointed in 2014. Since assuming the role, he has reinstituted national public voting for two of the six categories of induction and has doubled the voting participant panel. Under his leadership, more than 75 radio icons have been inducted. Prior to launching his own firm, Kitchin was one of the founders of Premiere Radio Networks, Inc., in 1987. The company grew to be the number one radio network in the country syndicating 90 radio programs and services to more than 4,600 radio affiliates, reaching 190 million listeners weekly. He started as executive vice president of sales and by 1998 at the age of 37, he assumed the role of president/COO, one of the youngest in the country to run a $300 multi-million-plus radio company. During his 10-year tenure at Premiere, Kitchin directed and oversaw all talk and music programming and services featuring the nation’s most popular personalities like Limbaugh, DelilahJim RomeGlenn BeckCasey KasemBill HandelRyan SeacrestBob (Kevoian) and Tom (Griswold)Steve HarveyWhoopi GoldbergBlair GarnerGeorge NooryMaria BartiromoJim CramerMatt Drudge, the late Art BellDonald TrumpBob Costas and others. In addition, he supervised Premiere Radio’s other properties: Mediabase 24/7, the industry’s leading music monitoring service, MJI Programming, and FOX Sports Radio. Kitchin started his career in station management at WFMK-FM in Lansing, MI, and KTYD-FM in Santa Barbara, CA before serving as sales manager of the Katz Radio Group Network in Los Angeles. Kitchin will be one of 60 industry leaders speaking at TALKERS 2023.  For more information, see story below.

Industry News

Thom Hartmann is This Week’s Guest on Harrison Podcast

WYD Media syndicated multi-platform talk show host, Thom Hartmann is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” For the past couple of decades, the commercial sector of news/talk radio has been dominated by conservative hosts (while public radio has been the bastion of liberal ideology). Of course, this is not a hard and fast rule – there have been a number of notable exceptions. Thom Hartmann is one of the leading examples of a progressive talk radio host operating successfully within the commercial arena. Year after year, going back well over a decade-and-a-half, TALKERS has ranked this political thought leader among the top 10 in its annual list of the 100 Most Important Radio Talk Show Hosts In America – the Heavy Hundred. Hartmann is also the prolific author of more than 35 books on politics, the environment and social issues. He puts out a daily multi-distribution point program heard on commercial broadcast radio, non-commercial public radio, SiriusXM Satellite Radio, streaming services, mobile app, cable radio and subscription and ad-supported podcasts. The show is also seen on Free Speech TV, and YouTube. Harrison and Hartmann discuss a variety of modern media-related issues and phenomena including the host’s liberal perspective on the current blockbuster Donald Trump indictment drama. Not to be missed. Listen to the podcast in its entirety here.

Industry News

KBLA Talk 1580 Founder Tavis Smiley to Be Honored

Prolific author and veteran talk media purveyor of current events with a focus on African American perspectives, Tavis Smiley, has been selected by the TALKERS editorial board to be the 2023 recipient of the highly prestigious Gene Burns Memorial Award for Freedom of Speech. The award is presented each year to a talk media practitioner whose work sets an example for the exercise and preservation of the First Amendment. Smiley, who has hosted shows on a diverse array of platforms such as BETCNNABCPBS, KABC Radio, and KGFJ Radio among others, joins such former recipient of the award as Rush LimbaughSean HannityBill O’ ReillyMark LevinMichael SavageGlenn BeckBob GrantThom HartmannAlan ColmesJoe MadisonKaren HunterAl FrankenBrian LambNorm PattizIan Freeman and others dating back to the origins of TALKERS in the late 1980s. Some 21 months ago, Smiley’s media company acquired an AM radio station in Los Angeles, the former hip hop legend KDAY, and transformed it into a new station and format – KBLA Talk 1580 – where he’s assembled an outstanding on-air staff, including himself, with the passionate mission of, as he puts it, “unapologetically serving people of color and who are politically progressive.” In making the announcement of this year’s recipient, TALKERS founder Michael Harrison states, “This is our longest-running and most-important award. Mr. Smiley has risen to the enormous talk radio challenge of providing underserved African Americans and progressives with a major commercial platform in the nation’s second largest market with a worldwide reach. In today’s political environment and struggling AM radio industry, it doesn’t get any more ‘First Amendment’ than that.” Tavis Smiley will be presented the award at the forthcoming TALKERS 2023 convention on Friday, June 2 at Hofstra University on Long Island where he will be one of 60 talk media luminaries scheduled to speak.  For more information about TALKERS 2023, see the story below. 

Industry News

Black Business Beat Clears Audacy’s Hip Hop WXBK-FM, New York

Bloomberg Radio announces that its clearing of “Bloomberg Black Business Beat” content on Audacy’s hip hop WXBK-FM, New York “94.7 The Block” represents its “breakout into music radio formats, with business and money stories of interest to Black Americans that complement and enhance the music programming they love.” Bloomberg Radio is distributed and repped by Key Networks. The “Bloomberg Black Business Beat” is hosted by journalist Justin Milliner and topics addressed range from the latest trends in Black-owned businesses and profiles of Black entrepreneurs, to a continuing look at diversity in the workplace and an inside look at the business of entertainment. Bloomberg Radio Syndication head Michael Lysak says, “‘The Block’ is such an important part of the soundtrack of New York City. We are proud to be a part of it. Justin Milliner does a masterful job of sharing stories of vital importance to Black Americans, without The Block’s music missing a beat. Here’s to Audacy for recognizing that reports like this don’t interrupt the programming – they enhance it.”

Industry News

Yesterday’s (3/13) Top News/Talk Media Stories

The failure of Silicon Valley Bank, concerns about other banks and the controversy over bank regulation; the government’s inflation report and whether the Fed will hike interest rates or stand pat; U.S.-Mexico border troubles and Texas’ move to create its own border police force; President Joe Biden approves a new oil drilling project in Northern Alaska; the GOP contenders for the ‘24 GOP nomination; Russia’s aggressive assault on eastern Ukraine; China warns U.S. over nuclear sub deal with Australia; former Donald Trump attorney Michael Cohen set to testify before Manhattan grandy jury investigating the Stormy Daniels hush money allegations; and the atmospheric river dumping more rain on Northern California and the Nor’easter piling snow on the Northeast were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TJ Dula Named SVP of Sales for iHeartMedia Raleigh

iHeartMedia names TJ Dula SVP of sales for the Raleigh operations, effective immediately. Dula joins the market from the Disney ABC Television Group, where she most recently served as the digital sales director. iHeartMedia Raleigh president Michael Burger says, “We are ecstatic to have TJ join our team in Raleigh. She is an impactful, results-driven leader who has fostered confidence, gained respect and accumulated wins throughout her career. She has vast media experience, and she is as incredible personally as she is professional. We are grateful to bring her onto our team. She will work closely the team and our clients to achieve some incredible feats.”

Industry News

The Weekend’s Top News/Talk Media Stories

The fallout from the failure of Silicon Valley Bank; the attempts by large groups of people to enter the U.S. by overwhelming border guards in El Paso and other border crossing locations; the 2024 presidential race; former Donald Trump attorney Michael Cohen set to testify before Manhattan grand jury investigating the Stormy Daniels hush money allegations; Russia’s ongoing assault on the Ukrainian city of Bakhmut; the atmospheric river event destined for Northern California that will bring more rain and potential flooding to the region; and Sunday evening’s Academy Awards show were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

The Uniqueness of the American Radio Talk Show Host

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Talk show talent, program directors, show producers and broadcast business decision-makers represent the core readership of this publication. Sometimes we are so close to something that we fail to see it for what it really is. That is the case of the “talk show host” in American radio. Michael Harrison refers to the often-shameless targeting of audiences as “the daily dance of affirmation.” I view the daily process of radio talk show hosting at its very core, as “the daily dance of freedom.”

Talk show hosts are a rare breed and endangered species who enjoy a unique freedom in American radio. Hosts can actually talk about whatever they want! Of course, they are subject to both the rewards and consequences of this freedom – but the process of doing a live talk show, sparked by opinion and controversy, is so spontaneous and uniquely dynamic that it cannot be controlled on a minute-to-minute level without losing the flavor that makes it so special and long-lived.

During a decade as a top-five market and network talk show host, no one has ever told me what to talk about. And for zillions of years as a programming executive prior to that, I never told a host what to talk about on their next show.

Talk hosts are granted remarkable radio freedom!  Music jocks haven’t had that freedom since the 1960s. Music jocks have to get up the courage to ask permission to merely change the order of songs on their play list. Talk show hosts “own” three or four hours a day on a significant station or stations to say whatever they wish. That’s amazing! At first that freedom was a daunting, humbling challenge for me. However, I have been guided by my experience in programming or having launched some of the world’s most successful talk stations.

Based on that experience from both sides of the mic, here’s what works: Talk can entertain a listener of any age and demographic if the host talks about the listener’s day. I talk about my day framed for a listener, one listener – water in the basement, trouble with the sister-in-law, the parent-teacher conference, more trouble with the sister-in-law, the check engine light in the car never wants to go out, life at Walmart. I talk from a place of trust.

Trust that events that poke the landscape of our lives are a very big deal. Trust that I will never find the “right” topic on any editorial page. Trust that you, dear listener, already know who you are going to vote for in any election and that this English major does not have the magic wand to change your mind. Trust that my on-air opinion must never waiver or we have no show.

Listen to talk shows and stations that reach demos under 50:  WMMS, Cleveland; KFI’s John and KenCasey Bartholomew at WBAP, Dallas; KMBZ, Kansas City; KFBK, Sacramento; the Elvis Duran Show; and streaming with Bubba the Love Sponge or Phil Hendrie. Those successful shows embrace the scope of conversation two best friends would have on the phone today. If two best friends would discuss a topic, why wouldn’t you share it on the air? If two best friends would never discuss it, why would you ever put it on the air?

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. 

Industry News

KOA, Denver Host Mandy Connell Guests on Harrison Podcast

Face - HeadMandy Connell, heard 12:00 noon – 3:00 pm daily on iHeartMedia powerhouse KOA, Denver, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Connell, whom Michael Harrison describes as “one of the best local radio talk show hosts in America,” covers a wide array of subjects from local and national politics with an independent conservative perspective to her day-to-dayFace - Hair insights as a wife, a mom, a foodie, and a self-proclaimed “mediocre driver who never sees the speed traps until it’s too late.” At last year’s national TALKERS convention, she was awarded the prestigious honor – 2022 Talk Radio Industry Woman of the Year. As we are about to celebrate International Women’s Day, Harrison and Connell engage in a candid conversation about the current status of women in talk radio and her experiences being a female in the broadcasting business for more than a quarter century. They also discuss the impact of rapidly evolving 21st century communications technology and the challenges these dizzying changes are imposing on parenting. Listen to the podcast in its entirety here.

Industry Views

The Daily Dance of Affirmation

By Michael Harrison
Publisher
TALKERS

Talkers Magazine - Talk radioThe embarrassing situation and accompanying financial vulnerability being faced by our colleagues at FOX News is a high-profile example of the consequences of audience “targeting” that has become the common positioning strategy in today’s competitive media marketplace.  The process is simple: You give the specifically targeted audience what it wants, not necessarily what it needs, even if what it wants is of dubious quality or unhealthy and – in the case of political talk media – untrue. It is a problematic, unsavory practice that has been brewing in our industry for years and, in the case of FOX, the proverbial toxicity has just hit the fan.

However, those in both the talk and print media, who are sanctimoniously gloating over FOX’s self-imposed misfortune, had better take a real hard look at themselves in the mirror. The strategy of serving up red meat to highly defined core audiences is practiced almost religiously by both the left and the right (not to mention purveyors of sports talk, specialty subjects and even music) – and the tolerance for talent deviation from this course by management has dwindled to almost zero. Today’s overworked and fear-driven managers have no stomach for audience complaints or ratings dips resulting from hosts saying things that do not resonate with the almighty “core.”

Smart programmers over the decades (and I’ve known some) understand that doggedly super-serving the low-hanging fruit of the core eventually yields diminishing returns. You wind up with a happier-but-shrinking audience of increasingly off-kilter zealots who eventually viciously turn on you when you stop feeding them the red meat they crave in what I call the daily dance of affirmation. It is that philosophical gray area between flat out lying or simply being wrong. What it comes down to is this inconvenient truth: programming for ratings, sponsorship support and audience approval isn’t simple.

Heaven help the progressive host who finds fault with Saint Biden or the conservative host who goes against the insidiously pervasive Trump factor. Or the sports talk show host who complains about the downside of betting. Or the music jock who actually engages in music criticism. This is the industry’s elephant in the room.

It’s time to acknowledge the beast.

Michael Harrison is the publisher of TALKERS.  He can be reached by email at michael@talkers.com.

Industry Views

Maximizing Impact for Sponsors

By Michael Berry
Host, The Michael Berry Show
KTRH, Houston – iHeartRadio
Independent Syndication

Growing up in a small town, “word of mouth” was the most powerful form of advertising. It could make – or break – a business.  Malcolm Gladwell’s important Tipping Point book explained that movements, pandemics, and other things that “catch on” do so because of the influence of “connectors” – people who are asked for their opinion. Today, the media world likes to call them “influencers.”

For 17 years, I’ve entertained listeners on the radio and on podcast. Our show has built what many in the industry tell me is an impressive business model. Like Gladwell, I created our own vocabulary and I am strident in enforcing the use of it. Because words matter. I explain to companies that they are our “sponsors,” not “advertisers.” I explain that they put their name behind our show, just as I do for them. In a commercial break stop-set that will be several “commercials” for “advertisers,” but only a couple of my “endorsements.” I don’t speak for a company unless I believe in what they do and how they do it. Likewise, I encourage listeners to send me feedback on their experience with my show’s sponsors. I forward those to the sponsors, either with a request that they address the shortcoming in the service or an attaboy for a job well done.

Listeners tune in to radio, particularly talk radio, to hear the opinions of the host. The host’s opinion matters. If he shares his opinion on movies he likes, foods he enjoys, political candidates he supports, that opinion can affect what the audience does. It is also true that – if his recommendation is trusted by the listener – it can affect the choices the audience makes when they buy something or hire someone to perform a service. But it has to be an “endorsement.”

The radio industry, for many, many years, failed to recognize the value and power of an endorsement. Sellers would sell advertising to clients and get the on-air talent to read the copy points the client (or agency) wrote. Often listlessly, just reading. That is not an endorsement. It is not a host suggesting to his audience where he would personally buy a new door for his home, or take his wife for dinner. If, however, the “read” (a term that reflects that the host is simply reading words someone else wrote) were instead an endorsement, he wouldn’t need all those details. Instead, with just the name of the company, and the owner, and the phone number, as well as what category they are in, he would be able to speak for 30 seconds about why that business is special, why he would (and hopefully has already) use them.

An endorsement is a stamp of approval. It says you believe in someone or something. If an endorsement is really an endorsement, it doesn’t need new copy points to be “freshened up.” It doesn’t include discount offers, seasonal sales, “get in quick before they run out” scares, or other silly tricks Americans long ago learned to ignore. Using that language kills credibility. If I ask you where I should buy my car, and you have a dealer you believe in, you’ll refer me to them, and, if you really like them, call them yourself and ask them to take care of me. “Hook me up” as the kids say. I’m not going anywhere else after an endorsement like that.

Radio (and podcast) has a big future, because of the connection audiences have with hosts. Why abuse that connection? Why cheapen it? Sales reps should understand that and make it part of their pitch. My best sales reps literally dial up companies in industries I identify and start with the question, “Do you listen to The Michael Berry Show?” If the answer is no, I don’t want them as sponsors. I want folks who understand why I’m controversial, why my audience listeners, what my values are.

Radio and podcast’s future is dependent on a sound business model that understands what makes us special, unique, and better than other forms of media.

Here is my list of suggestions to sellers and hosts, in hopes of facilitating better results for show sponsors:

— Sellers should never pitch a client without asking the talent first.

— Talent should not endorse a company without researching and approving them.

— Talent should tell sellers what sorts of things they WANT to endorse. Guns, cigars, home improvement, cars, medical. The best endorsement is something the talent will use himself. An avid gun owner is going to present a very compelling (and effective/profitable) endorsement for a gun range he visits once a week. Look at how weight loss sponsors have profited when the host follows their program and endorses it on air.

— If a sponsor isn’t committed to a yearlong relationship, don’t do it.  It ruins credibility to change the endorsement inside the same category. Again, credibility is everything.

— Talent should develop personal relationships with sponsors. They can help listeners this way and the sponsors become show content.

— The value of talent to the station is far more than just ratings. Half my audience is 55+, so the 18-34 or 25-54 rating is less useful to me.  But when show sponsors stay on air for 10 or more years, it is a ringing endorsement that what we do works. They vote with their dollars. The whole point of ratings was to show agencies how many people listened, in hopes that that vast listening audience would respond to the commercials they hear, thus monetizing the show, right? Why not go straight to the “dollars in (from the sponsor), dollars out (listeners spending money with sponsors)” model?  Show sponsors who get tangible results from their partnership with talent don’t cancel their buy.

— Openly discuss how much money a talent brings into the station. The programming side of radio loves to talk about things that don’t generate dollars, while the sales side is often disconnected from the actual product they are selling.  Fix that.

Michael Berry is a longtime, high-ranking member of the TALKERS Heavy Hundred. He’s heard daily on KTRH, Houston and across the country on his own independent network.  Michael Berry can be emailed at michael@michaelberryshow.com.

Industry News

Multiplatform Star Doctor Asa Debuts as Ringside Physician

TALKERS Heavy Hundred radio personality, Dr. Asa Andrew (known as “Doctor Asa”) founder of the Dr. Asa Network and perennial star of the TALKERS annual convention, is fulfilling a lifelong ambition by entering the world of professional wrestling. From his years as assistant strength and conditioning coach of the national championship Florida State Seminoles football team under legendary coach Bobby Bowden, he developed a passion for sports medicine and athletic performance. An athlete himself, Doctor Asa first entered the space of professional wrestling in 2000 being trained by the WCW Power Plant and the “American Dream” Dusty Rhodes. However, this lasted a short time as life took him into a chance meeting with Dave Ramsey which inspired the launch of his highly successful health talk radio career. But fate has again intervened and Andrew was given a second chance when his old friend WWE Hall of Fame legend “Diamond” Dallas Page challenged him to compete again in the field he worked so hard to enter for years… by getting back in the “squared circle” at age 50. Doctor Asa re-trained this past year with Dusty Rhodes’ son, Cody Rhodes, who is set to go against Roman Reigns for the undisputed WWE Championship at WrestleMania in Hollywood, California on April 1 and 2.  In signing with Impact Wrestling, one of the top three wrestling promotions in America, Doctor Asa has taken on the role as head of medical and sports performance for the company. His new title? “Doctor Asa, Ringside Physician.” TALKERS publisher Michael Harrison, an avid fan of wrestling, boxing and MMA, says, “Don’t be surprised if the doctor in scrubs sitting at ringside doesn’t wind up in the midst of the action should things get out of hand.”

Industry News

Beasley Launches Cooper and Anthony Show in Three Markets

Beasley Media Group is producing a new program hosted by developmental psychologist Dr. Cooper Lawrence and radio personality Anthony Michaels that will air in evenings (7:00 pm to 12:00 midnight) on WRXK-FM, Fort Myers; WPBB-FM, Tampa; and KXTE-FM, Las Vegas. Beasley says that “Cooper and Anthony” is a “new conversational talk show, geared towards men, that will focus on sex, relationships and advice!” The duo has worked together since 2006, including a formerly syndicated radio show and a podcast. Beasley Media Group chief content officer Justin Chase says, “As someone who grew up listening to fun and edgy night shows like ‘Loveline’ and others, I’m very excited to launch the ‘Cooper & Anthony’ show on three of our great rock brands. They will most certainly make radio a lot more interesting at night in Fort Myers, Tampa and Vegas.” Cooper states, “This is the show I got into radio to do. I’ve been waiting for the right team with the same vision. We found it with the amazing folks at Beasley. Anthony and I can’t wait to share this show with our listening family, because it’s all about them!”