Features

Life-Changing Event in the Flesh

By Mike Kinosian
TALKERS magazine
Managing Editor

 

COOKEVILLE, Ten. — Positive outcomes haven’t exactly been the norm for several radio talk show hosts who’ve been hospitalized in the COVID-era.

Spoiler Alert: Don’t read any further unless you want to see how a popular Cookeville, Tennessee personality fashioned a warm & fuzzy post-hospital story and is now enjoying a new lease on life.

On its own, this is the type of feel-good scenario all of us can applaud; the element further enhancing it regards the part the medium itself played.

Those adhering to the English proverb, “Good things come to those who wait,” will undoubtedly nod in approval for what appears below.

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Advice

Save a Life, Maybe Your Own

By Jon Quick
JonQConsulting
President/Founder

 

CARMEL, Ind. — I usually write about programming in this space. Today I am writing about a promotional idea that can result in extraordinary returns. It saves lives. I also have an ulterior motive.

Consider teaming up with a local hospital or medical group and do a health fair. Offer free admission to your listeners. Give them information on healthy eating, ways to quit smoking, the best exercise, cholesterol and other on-site testing and demonstrations. Not an original idea, of course, but one worth doing on a regular basis. There are also many programming and sponsorship opportunities here.

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Industry Views

The Radio Sales Playbook: Building the Proof from Day One

By Harmony Tenney, MBA

imgMake sure that you and your client are engaging monthly to ensure Proof of Performance, so that your campaign yield will be ready for harvest (renewal). Agree that the measure of success will be both monthly customer counts, and new customer revenue.

Set the expectations for the campaign’s proof of success at signing

It’s not as easy as this year’s total revenue compared with last year’s. Recognize “total revenue” includes things neither of you control: the weather, staffing, a competitor, a big account walking away. Measure what the campaign controls: new customers, new customer revenue, and each one’s estimated lifetime contribution to the bottom line.

Track these four numbers every month and tally them.

  1.    New customers – a simple count. They can ask, “Is this your first time coming in?” And make a tic mark on that day’s scratch page.
  2.    New customer revenue – what each new customer spent. Tally monthly.
  3.    How they heard about you – ask each new customer to ask and record the answer: radio, friend, web ad, drive-by, etc.

4.    What are their three favorite stations – yours will be on their list, after 13 weeks.

Keep the tallying simple enough that a busy employee will actually do it. Give them easy tools: a tally sheet.

Have their employees ask these four questions at checkout and on the phone:

“Is this your first time coming in?”

“How did you hear about us?”

Then ask them what their favorite three radio stations are, and if used, an offer from your station’s airwaves (usually the on-air talent’s name).

Then ask for two reports. A year-over-year sales report shows each month next to the same month last year. A sales-by-customer report, sorted by the first purchase date, shows exactly who is new and what they spent. With those two reports, my client’s $100,000 would have been visible every month. Those three numbers become the agenda. And when something big happens, like a lost account, a new competitor, or staff turnover, write it down that month, not a year later.

Managers: build measurement into every campaign

Put measurement terms in every annual agreement.

Schedule a proof review every 30 days before renewal, not nine months after signing. Coach your reps to hear “our bottom line didn’t move” as a cue to show the numbers, not to apologize.

Renewals and referrals come from proof. Proof is framed at signing. It ensures your renewal.

Dig deeper. Work the math. Get credit for what you grow.

S. Harmony Tenney, MBA, author of The Ultimate Radio Sales Playbook, is dedicated to connecting communities through radio’s superpowers. Radio Ink twice named her a Top Ten U.S. Radio Marketing Consultant. Reach her at Harmony@UltimateRadioSales.com or UltimateRadioSales.com.
Industry Views

Monday Memo: Make Your Podcast Matter

By Holland Cooke
Consultant

imgWhat makes a life – or the work we do – matter? In Make It Matter, author Matthew Emerzian explores how recognizing our own worth, making others feel valued, and contributing to something beyond ourselves can give everyday choices a deeper purpose.

If you are podcasting, here’s your take-away: Make listeners feel that THEY matter…not merely that your podcast matters.

Emerzian’s narrative builds around three perspectives: “I Matter. You Matter. We Matter.” Applying that framework to podcasting suggests practical lessons.

  • Give each episode a listener-centered purpose. Before recording, finish this sentence: “After listening, you will be better able to…” Make a decision? Solve a problem? Understand an experience? Enjoy your day? That answer sharpens the title, opening, questions, and editing.
  • Make the guest feel heard. The book’s discussion of active listening is directly relevant to interviewers: Give full attention, ask open-ended questions, and respond to what someone actually says. Your prepared questions are a starting point. When a guest reveals something interesting, follow it. A useful follow-up: “What did that change for you?”
  • Recognize the person behind the download. Downloads help measure reach; they don’t fully describe impact. Also collect evidence of usefulness: a listener who tried your advice, shared an episode with someone who needed it, or felt understood.
  • Turn participation into a relationship. Invite a specific question, use it in an episode, and acknowledge the contributor, with permission. Then follow up: “Did that help? What happened next?” Those exchanges can give listeners a meaningful role in shaping the show.
  • Let expertise include uncertainty. Emerzian explicitly discusses podcast hosts in his treatment of imposter syndrome. No, you don’t have to know everything to contribute something worthwhile. Explain what you know, acknowledge what you don’t, and invite someone who can fill the gap.
  • Give the audience something to do together. The “We Matter” perspective suggests a shared purpose beyond consuming episodes: try one practical change, contribute experiences, help answer another listener’s question, or support a community effort. Report back on what participants accomplished.
  • Judge the show by what it gives people. A useful editorial question is: “Are we asking listeners to admire us, or giving them a reason to return?” Even a comedy or entertainment podcast can offer recognition, companionship, discovery, and delight.

The big idea: A listener who feels understood has a reason to come back…and recommend your podcast.

Make It Matter: Unlocking Human Potential Through The Mattering Mindset by Matthew Emerzian is published by Wiley Books. To read 2 free sample chapters, scroll down to “Recommended Reading” at HollandCooke.com

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Talk Media Superstar Sean Hannity’s New Podcast Catching Fire

The latest talk show starring Sean Hannity jumped into the top 50 in Edison Research’s The Top 50 Podcasts in the U.S. chart for the third quarter of 2026 (based on weekly audience) and sits at #44. This isn’t the podcast edition of “The Sean Hannity Show” syndicated by Premiere Networks but “Hang Out with Sean Hannity,” produced by FOX News Media. Shot with a casual vibe on Hannity’s man-cave set, the podcast allows Hannity to explore a broader range of topics and interview a surprising array of imgguests. Recent interviews have included Stephen A. Smith, Kathie Lee Gifford, Vanilla Ice, Franklin Graham, Rahm Emanuel, Cornel West, and Adam Carolla.

TALKERS publisher Michael Harrison, who has closely followed Hannity’s career since his early days as a promising radio upstart in Huntsville, AL, sang the host’s praises in a recent statement: “I am thrilled but not surprised to see Sean’s success with this new podcast vehicle. It provides the icon with a much wider playing field going way beyond politics where he can display his natural conversational skills, warmth, and charisma across the spectrum of pop culture. Marvelous!”

Regarding this latest career development, Hannity tells TALKERS, “Having reached a couple of milestones this year, 30 years at FOX, my 25th anniversary in radio syndication, has simply resulted in a gratitude and gratefulness to be so blessed to do what I love to do every day. Now that I’ve added the podcast, which is completely different than both the radio and TV shows, it has simply added a new passion in my life. I love the ability to talk about faith, the mysteries of life and the universe, and so much more. I’m grateful, most of all, to the people that give me this special gift every day. My viewers and listeners. They encourage me to always want to exceed expectations and to always do my best.  It is one of the most rewarding things I do.”

Industry News

“Scoop B” to Launch Media Network

Sports media personality Brandon “Scoop B” Robinson announces his plans to launch a new multimedia digital media network in early 2027. Robinson is partnering with Crossover Media Group for management of national brand integration, sponsor partnerships, host-read integrations and distribution. imgRobinson says, “From cutting my teeth in radio at 12 years old to building a decade of community with “Scoop B Radio,” this network is the culmination of a lifelong commitment to narrative sovereignty and authentic storytelling.” He adds that the network will launch a first-of-its-kind women’s basketball channel led by a veteran storyteller, focusing on strategic execution and cultural momentum in women’s hoops. Crossover Media Group co-founder and managing partner Scott Calka says, “What ‘Scoop B’ has organically built is a masterclass in audience loyalty and cultural relevance. In today’s fragmented media ecosystem, audiences are looking to be authentically connected with trusted, deeply engaged communities. By pairing our cross-platform monetization strategies, brand integration expertise and network infrastructure with Brandon’s unmatched access and eye for content, we are establishing a blueprint for modern sports and lifestyle entertainment.”

Industry Views

Harrisons Take a Shot at the Fermi Paradox with The ALIEN

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TALKERS publisher Michael Harrison is a longtime advocate of talk radio and associated talk media expanding the scope of their spoken-word content to include a wider spectrum of popular subject matter. One such realm that has fascinated the iconic broadcasting figure since childhood is space exploration, and the search for extra-terrestrial life. According to Harrison, “One of the hottest non-partisan topics in social and digital media today is ‘The Fermi Paradox’ – a discussion that centers around a simple burning question, considering the extremely high odds of life existing throughout the universe, where is everybody?”  

Harrison and his son, TALKERS associate publisher, media attorney, and digital content producer, Matthew B. Harrison –

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The ALIEN as portrayed by Michael Harrison

whose online vignettes, commercials, and Gunhill Road music videos have attracted well over a million views on the internet – have teamed up to produce a 4:30 “digital film” titled, The ALIEN which tackles the Fermi Paradox from a perspective that is extremely contrary to popular science community sensibilities.  Regarding that, Michael Harrison boldly proclaims, “Our message – delivered by an extremely advanced alien individual played by me – borders on blasphemy by YouTube standards.  I hope I’m not banished from the galaxy.” To view The ALIEN in its entirety, please click here.  To arrange an interview with Michael Harrison to discuss this far out topic, please email info@talkers.com or phone 413-565-5413.        

Industry News

WFTL, West Palm Beach Talk Host Joyce Kaufman to Retire

After 37 years at the same station with seven ownership changes, South Florida talk radio star Joyce Kaufman is retiring from her afternoon radio show at Hubbard | Media That Connects’ WFTL, West Palm Beach after the midterm elections are over. The station will soon air a promo alerting listeners to her departure that says, imgin part, “After a lot of thought, I’ve made one of the most difficult decisions of my career. It’s time for me to hang up my headphones and begin a new chapter… retirement.

But before I go, there’s something very important I want to do. I want to say thank you.

Thank you for all the years you’ve spent listening, for allowing me into your homes, your cars, and your lives. For letting me share my thoughts, my opinions, my stories, and sometimes even a little piece of my heart… You’ve been such an important part of my life, and I hope you’ll join me as we close this chapter together.

TALKERS publisher Michael Harrison stated, “Joyce Kaufman was a longtime member of the TALKERS ‘Heavy Hundred’ and a past recipient of our prestigious ‘Humanitarian of the Year’ honor. She has been one of the industry’s most dedicated, independent, and colorful players over the decades and will be sorely missed. We wish her the best and are grateful for her many contributions to American talk radio.”

Industry News

WHAS Host Terry Meiners Named Louisvillian of the Year

Louisville talk radio host Terry Meiners is being named 2026 Louisvillian of the Year by the American Advertising Federation Louisville. Meiners hosts the afternoon drive show on NewsRadio 840 WHAS. iHeartMedia says the award is “one of Kentucky’s oldest imgand most prestigious community recognitions honoring leaders whose personal contributions go beyond professional success to shape the city’s future, strengthen civic life and celebrate Louisville’s creative legacy.” iHeartMedia region president Kristy Beebe says, “For generations, Terry Meiners has been one of Louisville’s most trusted and recognizable voices. Through his commitment to our community, his passion for local storytelling, and his unwavering support of organizations like the Crusade for Children, Terry has made an immeasurable impact on Louisville. We are proud to see him honored as the 2026 Louisvillian of the Year, a recognition that reflects both his extraordinary career and his lasting legacy of service.” AAF-Louisville will host a special reception on December 2 to celebrate Terry Meiners and his contributions to the Louisville community.

Industry News

BFoA Announces New Hardship Grants

The Broadcasters Foundation of America announces that it is expanding its charitable assistance to help more radio and television professionals facing financial hardship with the addition of Hardship Grants for broadcasters on unpaid or reduced-pay leave and those confronting extraordinary expenses related to imgfamily care, housing emergencies, relocation, or theft. BFoA chair Scott Herman says, “This expands our ability to reach broadcasters who are struggling to meet their expenses because of extraordinary circumstances. I was delighted that the Board unanimously approved this initiative. We are up and running and ready to help more members of our broadcasting community when they need it most.” The BFoA also provides Monthly Grants to broadcasters dealing with prolonged illnesses and Emergency Grants to those affected by disasters, including floods and hurricanes. For more information, radio and television professionals who currently or previously worked in broadcasting may visit www.broadcastersfoundation.org, or contact 212-373-8250 or info@thebfoa.org.

Industry News

Thomas Media’s WTON-AM Returns to Air After a Year

Thomas Media co-owner Joe Thomas tells TALKERS that his radio station WTON-AM, Staunton, Virginia is back on the air. He says the station was evicted from the transmitter site a year ago imgand survived via an STA (special temporary authority) on their two FM repeaters in Harrisonburg and Charlottesville. Thomas says, “Ask my high school teachers. All my projects were done just in the nick of time!” He thanks his engineer Alan Williams, the engineers at Kintronics and his lawyer Patrick Cross from Brooks-Pierce for getting the FCC to give their approval. Pictured here are (from l-r): Thomas Media general manager Vinnie Kice, Elaine Thomas, and Joe Thomas with the Virginia Association of Broadcasters’ CT Lucy Lifetime Achievement award and the 2026 Best Newscast award.

Industry News

TALKERS News Notes

“Animal Thunderdome with Clay Travis and Danny G Launches. A new podcast from Premiere Networks titled, “Animal Thunderdome with Clay Travis and Danny G.” Hosted by Clay Travis and veteran FOX Sports Radio producer Danny Garite, the show is inspired by a long-running bit from Travis’ old “Outkick the Coverage” sports show that humorously examines “viral wildlife stories, unbelievable attacks to bizarre escapes, unexpected heroes and the strange moments only nature can create.”

WYPR, Baltimore Debuts “The Engagement” Baltimore Public Media’s WYPR begins airing “The Engagement,” a locally produced, news-driven public affairs program hosted by New York Times bestselling author and award-winning journalist D. Watkins. BPM says the show “features Watkins bringing his experience across journalism, literature, television, film and education to conversations about the news, politics, community, arts and culture shaping Baltimore, Maryland and the broader region.”

Industry Views

Monday Memo: Occasions, Not Duration

By Holland Cooke
Consultant

imgFor 100 years, radio programmers have tried to keep listeners listening longer. “Coming up next…”

Another few minutes? Yes! Ask! And do so as-seductively-as-possible, saying “you” and “your.” But there’s very little you can say to keep someone sitting in a parked car after they’ve turned the engine off.

A more realistic opportunity?

Life is fragmented. Audio is everywhere. Listeners move among broadcast radio, podcasts, streams, satellite, YouTube and whatever their phones serve up next. Oh, and off-air promotion – billboards, TV, direct mail – remember them – cost money.

Sales 101: Say it with me: “Your best prospect is…?”  An existing customer! Sell ‘em again, in this case inducing an existing listener to listen again later – specifically later-today, and same-time-tomorrow. You can’t win by earning TSL when they’re not listening. So, seem useful-enough that they’ll want to come back again.

  • First thing in the morning…
  • Before leaving home…
  • During the commute…
  • At lunch…
  • Before the drive home…
  • When weather threatens…
  • When big news breaks…
  • When the game will air…

All-news stations have understood this for decades. The very first one – 1010WINS/New York, to-this-day #1 in morning drive – said, “Give us 22 minutes and we’ll give you the world.” The product was designed for repeat use.

This also changes how we use digital tools 

Too many stations treat the app, stream, and social media as separate products. They should be pathways back to useful content. A push alert can invite immediate listening when something important happens. A social clip can preview what the morning show will develop tomorrow. A podcast can serve someone who missed the original conversation while promoting the next live one.

The objective is not to trap listeners. It is to accompany them. Try this…

  • Map your target listener’s day. Identify five moments when your station could be helpful, entertaining or reassuring. Then ask yourself…
  • Do we offer something worth returning for at each moment?
  • Do listeners know we offer it?
  • Do we remind them when to return?

And when they do return, do we deliver immediately? Or make them wait through clutter?

Duration still matters. Every unnecessary word still spends attention. So, program at-the-speed-of-life. But focusing only on longer listening per-occasion overlooks how people actually live. You can’t keep someone sitting in a parked car. You can earn more visits.  

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Cumulus Exits Chapter 11 Reorganization

Cumulus Media Inc announces today (10/16) that is has successfully completed its financial restructuring and emerged from the Chapter 11 reorganization process, following receipt of all required approvals, including from the Federal Communications imgCommission. Cumulus canceled 100% of its existing funded indebtedness – approximately $600 million – in exchange for 100% of the Company’s reorganized equity and $50 million of new convertible notes issued to former lenders. Cumulus is now a privately owned company with a new board of directors but retains its existingimg management team. Cumulus president and CEO Mary Berner states, “I am grateful to our lenders and noteholders for their collaboration throughout this process, and to our employees, vendors, affiliates, customers, and partners for their continued trust and support. Emerging with a significantly stronger balance sheet, we are more committed than ever to providing engaging content across our national footprint, serving as a lifeline and voice for the local communities we serve, driving meaningful growth for our advertising partners, and delivering value for our new shareholders.”

Industry News

Terry Gross to Interview Sir Paul McCartney at The Town Hall in NYC

WHYY is presenting a live event at The Town Hall in New York City on November 23 titled, “A Conversation for the Ages: Terry Gross in Conversation with Paul McCartney.” WHYY says, “The event offers audiences a rare opportunity to experience an intimate, live conversation between one of the world’s most influential musicians imgand one of America’s most accomplished interviewers. It’s the culminating celebration of Gross’s 50 years with ‘Fresh Air,’ honoring five decades of curiosity, thoughtful listening, music and revealing conversations.” Gross says, “I was 13, screaming in the movie theater, when A Hard Day’s Night came out. It is an honor to now have the opportunity to talk with Sir Paul, on stage, about different chapters of his life and music. Is there a better way to celebrate my 50th anniversary hosting Fresh Air? Absolutely not! Thank you, Sir Paul.” The event will directly benefit public media and WHYY president and CEO Bill Mazzarro says, “We’re deeply grateful for his generosity and for everyone joining us to help sustain public media and Fresh Air’s work for generations to come.”

Industry News

McVay Media to Produce and Coach “Regret Free” Podcast

The new podcast from Myron Mullins is being produced and coached by McVay Media. The new program stems from Mullins’ new mission “focused on helping men – particularly former executives and high-achieving professionals – rediscover purpose, imgconfront personal struggles, and build lives defined by faith, family, freedom, and intentionality.” During his more than 30-year career, Mullins built and led 16 business enterprises, “leading diverse teams, and serving on corporate and organizational boards. His career provided him with firsthand experience navigating the pressures, responsibilities, expectations, and sacrifices that often accompany professional success. But behind the accomplishments was a deeply personal journey: In 2006, Mullins surrendered his life to faith, beginning a transformation that would eventually lead him to turn his experiences – both the victories and the failures – into a platform for mentoring, coaching, speaking, and storytelling.” McVay Media president Mike McVay says, “Ryan Kershner and I are honored to work with Myron and join this journey.”

Industry Views

Remembering My Friend, Mike Horn

By Doug Stephan
CEO, Stephan Multimedia

imgThe phone would ring; I recognized the number… call always started the same… in his best radio voice, “Doug Stephan…. Michael Horn”

And then it was off with a deal or a discussion of my show “Good Day”… or chatting about his daughter… or the latest person he reached out to help.

I don’t remember meeting Mike… our friendship just sort of fell into place. I knew him before I was at KABC, Los Angeles – probably from a TALKERS convention… it’s not important. What was important is that I knew him.

He often referred to me as brother, which played well at the many family get togethers he and his daughter Jen would invite me to at his house where there was always a collection of CRN luminaries, from Bill Shatner to Fred Dryer, to everyone from his family and extended family. I was grateful to be remembered.

I was also grateful to Mike for so much more… not sure I ever really told him that in so many words.

He was a helper.  We shared the philosophy of being on this planet to help, and because the business – even though it had a fabulous, exciting side – was and is cruel.

So many fabulous personalities would think they were at the end of their career, and Mike would throw them his lifeline. Look at the list of people who have been a part of CRN over the years, and as you look at that list, see how diverse their programming and backgrounds. There was room for everyone under Mike’s tent.

From the time when I started the syndicated “Good Day” program… through today, He has carried every program I ever did.

He was so proud of his daughter. Frankly, I’ve known Jennifer Horn most of her life. She learned early about the business from all sides. As his trusted and confident partner, they nursed and nourished CRN from the awkward beginnings of that weird technology to today’s “everybody can get everything” platforms, the astonishing thing is that CRN still holds that unique position of being so helpful to so many people on either end of the signal. I remember the day he convinced me to try putting Jennifer on the air with me. She was so bright, fun and quick, and then he said to me… “Don’t you think it’s about time you stated paying her?!!!!”

Yes… and away that train went. I have no misconceptions. Even though he carried my stuff on one of his channels, the “Good Day” show with Jen ended up on ALL his assets. Go figure.

Those of you who know me know I could go on and on about Mike, but I think I’ve made my point. Mike was all about knowing his way around and figuring stuff out. I remember a movie I was watching and there is a helicopter reporters voice… It was Mike! Fun!

He was the number one helper and fixer in LA. and hundreds of people owe him big time thanks for all he did to help friends, no matter their stripes or requests. His being an idea guy with a broad canvas made it all work… not easily, but no one was ever left out to dry.

God love you, Michael. The many years of friendship and great memories will be with me and so many others forever. You lived a unique life of purpose and distinction.

Doug Stephan, CEO of Stephan Multimedia,  is a veteran talk radio personality, producer and entrepreneur. He can be reached by phone at 424-508-2525 or emailed at doug@dougstephan.onmicrosoft.com.

Industry News

Jeff Katz Helps Lead “Shredtoberfest”

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Pictured above is WRVA, Richmond afternoon drive talk host Jeff Katz helping the Central Virginia-based non-profit organization “Tech For Troops” which provides education and training for veterans who are returning to civilian life and/or seeking new careers post service. The group also accepts donations of electronics which it then repairs and provides free of charge to vets. Katz created “Shredtoberfest” in which – for a $5.00 donation – community members had their old hard drives shredded all while enjoying beer, brats, pretzels and a going away gift donated by Jeff.

Industry Views

Monday Memo: Looking for Work?

By Holland Cooke
Consultant

imgToo often, for too many in radio, it has been a Blue Christmas in recent years. If you have been displaced – or if you are working, and, shall we say, “assessing your options” – don’t underestimate what you have to offer.

  • The skill set you have accumulated doing-what-you-do can advantage you in other walks-of-life. Here are 18, from a previous TALKERS column: https://getonthenet.com/CareerAlternatives.html
  • Now try this: Paste that URL in ChatGPT or MS Copilot, and ask for “opportunities near [where you live].”

Artificial Intelligence has changed the rules for your resume

Its job isn’t to get you hired. It’s to get you the interview. In the 2026 update of her “Resumes for Dummies,” Laura DeCarlo has some advice that may surprise you:

  • A better resume may contain LESS of your experience. Keep what proves you fit THIS job.
  • A plainer resume can perform better than a prettier one. Clear headings and ordinary text help screening software find your qualifications.
  • Your most impressive achievement may not be your most useful one. Relevance to the opening wins.
  • Don’t describe everything you did. Describe what changed because you did it.
  • Claiming a skill isn’t proof that you have it. One concrete example can do more than a long keyword list.
  • Your opening lines aren’t an autobiography. They’re the answer to “Why should we interview this person?”

To read a generous free sample – how AI changes your job search — scroll-down to “Recommended Reading” on the home page at HollandCooke.com 

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Tony Orlando Keynotes Harry Hurley Charity Fundraiser

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Legendary recording artist (and WABC, New York radio host) Tony Orlando is pictured above delivering the keynote speech at the 18th Annual Harry Hurley Charity Dinner & Silent Auction at Resorts Casino Hotel Atlantic City on Friday (10/2). More than 300 guests enjoyed the evening that’s become an annual “who’s who” of potentates from business, industry and electoral politics. The charity raised a record $90,000, adding to a total of more than $2.2 million raised since the event debuted 18 years ago. WPG, Atlantic City morning drive host Harry Hurley tells TALKERS, “Tony Orlando is my ‘Friend for Life,’ (an actual limited club that we formed years ago) — Tony was so generous with his time and many talents. Tony spent three days on property — arriving a day before our event.” The next Harry Hurley Charity Dinner & Silent Auction is already set for Friday, October 1, 2027, at Resorts Casino Hotel Atlantic City.

Industry News

Pamal to Acquire Galaxy’s New York Radio Stations

Two New York-based broadcasters have swung a deal. Pamal Broadcasting is acquiring the 10 radio stations owned by Galaxy Media in the Syracuse and Utica markets. The stations – including sports talkers WTLA “ESPN Syracuse” and WRNY/W243DY “ESPN Utica/Rome” – will begin being operated by Pamal tomorrow (10/1) imgunder an LMA. The deal is contingent upon FCC approval. The sale of Galaxy’s stations comes a little more than a month after Galaxy founder and CEO Ed Levine announced his plans to retire at year’s end. Levine says, “I have been fortunate to live out a lifelong dream of mine for the past 36 years. Time and life march on. While I will miss Galaxy and Syracuse/Utica, I could not beimg happier to hand things off to Pamal Broadcasting.” Pamal is owned by founder James Morrell and he tells Syracuse.com, “With this addition, Pamal stations cover an enormous geography ranging from New York City, Long Island and Northern New Jersey, through the entire Hudson Valley to the Capital District, up to Lake George and now out through Utica and Syracuse. It truly is a great opportunity for us all.” See the Syracuse.com story here.

Industry News

WFEA Presents Voter Education Roundtable

Saga Communications’ news/talk WFEA, Manchester, New Hampshire recently aired a roundtable discussion “focused on giving Granite State voters the information and resources they need to make informed decisions at the polls.” The station’s img“Morning Update” program – hosted by Jeff Chidester – brought in AARP New Hampshire state director Christina Fitzpatrick and AARP advocates and volunteers Mary Roberge and Stephanie Schuyler to explore AARP’s “non-partisan voter education efforts, its work with candidates, changes to New Hampshire voting laws, Social Security, prescription drug costs, caregiving, fraud prevention, and the issues voters are raising as Election Day approaches.” Chidester told the audience, “I don’t think New Hampshire is ever out of an election cycle. Governing and elections are our sport. We get it at a very young age, and we are actively involved in it through our entire life.” WFEA program director Michael Czarnecki says, “New Hampshire voters take their responsibility seriously, and our responsibility at WFEA is to give them access to meaningful conversations and useful information. The goal of the ‘Morning Update’ is not to tell listeners what to think or how to vote. It’s to bring the people involved in these issues directly to our audience, ask good questions and give listeners the information they need to make their own decisions. This roundtable is a great example of that.”

Industry News

AM Radio Act Passes in the House

The AM Radio for Every Vehicle Act made its way through the House of Representatives yesterday (9/15) and will move on to the Senate. The bill would mandate that the Department of Transportation require automakers provide AM radios in all new passenger cars sold in the U.S. without an additional charge. NAB president and CEO Curtis LeGeyt comments, “Today’s decisive House passage of the AM Radio for Every Vehicle Act is a significant step forward for the millions of Americans who rely on AM radio for lifesaving emergency information, trusted news and a vital connection to their communities.”

Bob Pittman, iHeartMedia chairman and CEO states, “The House’s passage of the AM Radio for Every Vehicle Act is a significant victory for public safety, local communities and the millions of Americans who rely on AM radio every day.”

John Catsimatidis, chairman and CEO, Red Apple Media and WABC Radio, says, “I am glad that common sense has prevailed in Washington DC. The American people are on the side of common sense.”

TALKERS publisher Michael Harrison states, “Now all AM operators should take advantage of this by filling their beleaguered frequencies with inspired, original and absolutely necessary content, or it will prove to be a temporary and culturally flimsy reprieve.”

Industry News

Former WGN Host Judy Markey Dies at 82

WGN, Chicago announced to listeners on Friday (9/11) that former longtime air personality Judy Markey died at age 82 in Switzerland by medically assisted suicide after years of failing health. Markey was co-host of the “Kathy and Judy Show” alongside Kathy O’Malley. Before embarking on her radio career, imgMarkey was a columnist for the Chicago Sun-Times. Retired WGN news anchor Steve Bertrand – who was a regular on the “Kathy and Judy Show” – appeared on WGN’s morning show with Bob Sirott to break the news. O’ Malley addressed Markey’s passing in a post on the WGN website: “Over the years, Judy and I talked on the air several times about our support for medical aid in dying, a highly personal choice but one we felt should be available for those who chose it – and she did. With her family at her side, she peacefully ended her life at a MAID (medical aid in dying) facility in Switzerland.” Of Markey’s success on the radio, WGN notes how it all began: “On a hunch, on Super Bowl Sunday afternoon in 1989, WGN’s program director Lorna Gladstone decided to team Markey and O’Malley. No one could have anticipated they would be, as media critic Rob Feder aptly put it ‘lightning in a bottle.’ For the next two decades ‘The Girlfriends,’ as they came to be known, attracted a fiercely loyal following (of women and men) and dominated the midday ratings,” Feder wrote. “Their authentic chemistry transcended radio. No topic was off limits or too personal. Annual fan conventions and station-sponsored trips drew thousands.” See the WGN story here.

Industry Views

Monday Memo: Stop Sounding Like Commercials

By Holland Cooke
Consultant 

imgTHANKS to all who offered feedback about my most recent column. ICYMI: “So what?” Prompted by your interest – and because we all get paid based on our advertisers’ results – I am declaring “September For Sales,” a month-long series of proven revenue-producing strategies and tactics, right here each Monday.

This week: Why – the instant a listener recognizes the typical commercial formula – they can stop listening.

There’s a peculiar voice heard only in radio commercials. You’ve heard it.

  • “For all your _____ needs…”
  • “Conveniently located at…”
  • “Serving the community for over __ years…”
  • “Your one-stop shop for…”

Nobody talks that way.

  • You don’t tell a friend: “For all your casual dining needs, conveniently located on Route 6…”
  • You say: “We found this cool place last weekend. Ya gotta try the ribs.”

Yet turn on the radio and the voices are speaking fluent Commercial. Ugh. Listeners have heard the language so many thousands of times that they recognize it before they process it. Oh… commercial. 

Don’t Announce. Intrigue.

Compare: “Miller Appliance has proudly served the area for 37 years and carries all major brands of refrigerators…” with: “I wasn’t planning to buy a refrigerator that day.”

The second sentence creates a question: So, what happened? That’s all we need. We’ve earned another few seconds.

Or compare: “Johnson Roofing offers quality workmanship at affordable prices…” with: “I noticed the stain on the ceiling.”

One sounds like advertising. The other sounds like a story. Which would you keep listening to? 

Delete the First Sentence

It’s worth trying with almost any commercial. Maybe delete the second sentence too. You may discover that the commercial doesn’t actually begin until sentence three. Start where something happens.

  • Instead of: “At Wilson Veterinary Clinic, we know your pets are important members of your family.” Try: “Buddy stopped eating Tuesday.”
  • Instead of: “When it comes to choosing the right insurance coverage, you need an experienced professional.” Try: “The tree missed the bedroom by six feet.”
  • Instead of: “For more than three generations, Anderson Jewelers has helped celebrate life’s special moments.” Try: “She said yes before he finished asking.”

That’s radio. We can introduce the advertiser later. First, make the listener wonder what happens next.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn