Industry News

KBLA, Los Angeles Presents Remote Altadena Broadcast

Tomorrow (4/16), KBLA, Los Angeles “Talk 1580” radio personalities Tavis Smiley, Dominique DiPrima, and Nii-Quartelai Quartey will participate in the radio station’s community town hall titled, “Theimg Eaton/Altadena Fire: 100 Days and Counting,” from 4:00 pm to 6:00 pm at Robinson Park Recreation Area in Pasadena. There will be a panel of survivors, community leaders, activists, experts, and more to reflect on the 100 days since the fire erupted and address hard and heart questions about where the community goes from here. Tavis Smiley, founder of Smiley Audio Media, says, “I’m looking forward to hearing from our beloved Black Altadenians and learning how KBLA Talk 1580 can continue to support their efforts to find justice and accountability to make them whole.”

Industry News

Pat Boyle to Host Overnight Show on Infinity Sports Network

Audacy adds “The Pat Boyle Show” to its Infinity Sports Network, airing in the 2:00 am to 6:00 am ET daypart. Ryan Hurley, brand manager for Infinity Sports Network and WFAN, says, “We are happy to haveimg Pat continue to bring his passion to Infinity Sports Network, this time on a nightly basis. He puts everything he has into entertaining his audience, keeping them informed and involving them in his show for a great listening experience.” Since 2019, Boyle has held multiple positions at WFAN and Infinity Sports Network, serving as a host, anchor, and producer. He currently co-hosts, “Sunday’s Bets” on Audacy’s BetMGM Network and anchored the eight-hour NFL show “Gridiron Gameday with Pat Boyle.”

Industry News

WWO Blog: The Sales Effect Power of Creative

This week’s Cumulus Media | Westwood One Audio Active Group blog reveals data from Advertiser Perceptions, commissioned to annually survey brands and media agencies on the sales contribution of five advertising effectiveness factors: Brand, Creative, Reach, Recency, and Targeting. In February,img Advertiser Perceptions surveyed 301 marketers and media agencies on the sales generated by each of the five sales drivers and as they have for the past six surveys, those surveyed had an average % of perception of creative’s contribution toward driving sales around 20%. But the reality according to one study is that creative’s contribution toward driving sales is actually about 49%. Quatical principle Marc Binkley says, “Creative is the closest thing we have to a silver bullet… it’s a way to supercharge budgets. Emotional, well-branded creative is a way to be more memorable. The goal isn’t just awareness, it’s being memorable in as many buying situations as possible.” See the complete blog post here.

Industry News

TALKERS News Notes

RTDNA’s Dan Shelley to Retire. RTDNA president and CEO Dan Shelley is reriting at the end of 2025 after more than 25 years with the organization. The RTDNA board of directors voted to approve current executive director Tara Puckey as the new president and CEO beginning in January of 2026.

Two Media Companies Announces Q1 Earnings Reports. Townsquare Media will release first quarter 2025 financial results before the market opens on Thursday, May 8. The company will host a conference call to discuss certain first quarter 2025 financial results that day 8:00 am ET and Saga Communications will release its First Quarter 2025 results at 9:00 am ET while holding a conference call at 11:00 am ET that morning.

Industry Views

SABO SEZ: 5 Books That Will Change Your Life

By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgThese books have helped me tell stories, prioritize programming initiatives and manage career strategies. If interested in a book the link connects to its page on Amazon.

You’ll Shoot Your Eye Out, By Quentin Schultze. Not what I thought. It’s not about the goofy episodes in the “A Christmas Story” movie. Jean Shepherd, radio star, wrote and narrated the movie. This book deconstructs how Jean told stories. Shepherd was the greatest radio storyteller of all time. He told stories on WOR every single night for 27 years. His one-hour show had no guests, no phone calls, simply his astonishing stories. Author Schultze, a college professor, spent hundreds of hours with Jean discovering how he imagined, enacted and teased his stories. The book is an advanced course for today’s magic makers. https://a.co/d/fHXIBlt

It’s One O’Clock and Here is Mary Margaret McBride, by Susan Ware. We know but a little. The first national star of midday radio was Ms. McBride. She was so popular and powerful that she required seven secretaries to answer her mail. On her show’s 10th anniversary, she packed Madison Square Garden with listener fans and celebrities. Eleanor Roosevelt hosted McBride’s 15th anniversary at Yankee Stadium. Show prep was her life, that’s why her show sounded informal. https://a.co/d/5idc7TC

Dress for Success, By John Molloy. Yes, the book reveals Molloy’s research on success dress, but perhaps more importantly the book helps the reader think like a success. This guide to the C Suite explains how to reach the top of any business. On the air? When preparing for work, consider all the steps we take toward meeting the station’s biggest client and do that every day. On the plane? No sweat pants! If you want to join a club, look like you already belong to it.  https://a.co/d/99XI61d

Effective Frequency: The Relationship between Frequency and Advertising Effectiveness, Compiled by the ANA. The DNA of everything. 100 years of studies on how a listener’s memory works. How many spots actually cause burn? How often should the promo run? Do listeners remember the first or last spot best? How to rotate songs? And why did the original phone numbers have seven digits? This deceptively thin, rich book will startle!  https://a.co/d/foZUreI

The Autobiography of Alice B. Toklas, by Gertrude Stein. The author was the ambitious patron of the Cubist art movement in Paris. Ernest Hemingway, Pablo Picasso, Henri Matisse, and many others were inspired and sponsored by Stein. Alice was her lover. Stein understood that controversy is a possible result of great artwork. Picasso’s first show in Paris caused outrage within the crowd. Watching the gathering’s reaction from the show’s balcony, “Gertrude Stein smiled.” Remember Stein’s reaction to Picasso’s audience the next time “sales” gives a host a hard time! https://a.co/d/1IuU1pV

My life has been changed by these works. How to dress, prep for an interview, cope with controversy, and rotate promos are skills shaped by these classics. Please let me know how they impact you.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Mike Gallagher Posts Updates from Plane Trapped on Montgomery Tarmac

Salem Radio Network talk host Mike Gallagher was a passenger on one of the two Delta flights from Mexico that were diverted to Montgomery, Alabama due to severe weather in their destination city of Atlanta. By law, passengers must go through customs and since Montgomery is not an international airportimg there are no customs agents there and the passengers were forced to remain on the planes for more than six-and-a-half hours. The Daily Mail reported the story and included some of Gallagher’s social media posts that he made throughout the night, including this one: “After 12 hours at the overwhelmed Montgomery, Alabama airport – 7 hours trapped on the plane on the tarmac, 5 hours stuck in a cordoned-off area of the airport – they are now boarding people 10 at a time. They are checking off names by pen, one by one. So hey, 16 hours after our original departure, there’s hope! I’m thinking it will take at least an hour to board.” See the Daily Mail story here.

Industry News

KFBK, Sacramento Names Sam Shane Early PM Host

iHeartMedia Sacramento announces that effective June 2, air personality Sam Shane will transition from co-hosting “The KFBK Morning News” to host of the 12:00 pm to 3:00 pm show that’s been held by Tom Sullivan for more than 30 years. Sullivan recently announced his semi-retirement. Shane says, “I’mimg humbled and honored to be taking over the time slot occupied by Tom Sullivan at KFBK, a radio station with a rich history of producing superior news/talk programs. Never have I enjoyed producing and delivering a program more than these last six years as I have co-hosted the morning news show on KFBK with Cristina Mendonsa. I’m very proud of our accomplishments and grateful for the opportunity imgto have worked with Cristina and everyone behind the scenes who made it happen. Now it’s on to a new chapter.” Mendonsa continues as host of “The KFBK Morning News” and will be joined by Mark Demsky, who will serve as news anchor and present special report segments. Demsky joined KFBK last year after serving as a sports anchor and reporter at KTXL-Fox 40 in Sacramento. Mendosa says, “This next chapter is about helping listeners wake up to what really matters, stories that affect their lives. After 30 years in journalism and a multi-generational connection to Northern California, our goal is to bring listeners smart, relevant news with a balanced perspective, cutting through the noise to bring more insight.”

Industry News

BFoA Presents Leadership Awards

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The Broadcasters Foundation of America held its annual breakfast and awards ceremony at the close of NAB2025 in Las Vegas on Wednesday to honor industry leaders for their dedication and vision. Pictured above (l-r) are Leadership Award honorees (other award honorees are noted) Curtis LeGeyt, president & CEO, NAB; Valari Dobson Staab, chairman, NBCUniversal Local; Chris Forgy, president & CEO, Saga Communications; Dennis Lyle, president & CEO, Illinois Broadcasters Association; Richard Bodorff, senior counsel, Wiley (Chairman’s Award); Scott Herman, chairman, Broadcasters Foundation of America (Lowry Mays Excellence in Broadcasting Award); Susan Larkin, former COO, Audacy; David Kantor, former CEO of Urban One’s Radio Division; with Tim McCarthy, president, Broadcasters Foundation.

Industry News

TALKERS News Notes

JFMN Launches WV Sports News Service. WVTheTorch.com and the John Fredericks Media Network announce the launch of West Virginia’s newest digital newspaper: WVSportsNation.com. JFMN says this fully integrated West Virginia sports news service is designed to bring Mountaineer fans in both WV and across the country the very best and most in-depth coverage ever created in the Mountain State. WVSportsNation.com is part of JFMN’s growing portfolio of digital news and information platforms.

Season 11 of Katie Couric Podcast Debuts. iHeartMedia announces season 11 of the podcast, “Next Question with Katie Couric.” In this podcast, Couric talks with politicians, DC insiders, and journalists to uncover what’s worth attention (and what’s not). In the first episode, Couric speaks with journalist, documentary filmmaker, and best-selling author Chris Whipple, whose latest book “Uncharted” captures the human drama behind the 2024 election.

Irby Promoted at Baltimore Public Media. The corporation that operates non-commercial outlets WTMD and WYPR in Baltimore announces Danyell Irby is promoted to chief of content for both stations. Most recently, Irby served as executive director of news at WYPR, joining the organization’s leadership team in April 2020. Prior to that, she held multiple editorial and leadership roles at NPR, including anchor, editor, and senior supervising producer of newscasts.

Industry News

Top News/Talk Media Stories This Past Week (April 7 – April 11, 2025)

Here are the most talked about stories of the past week (4/7-11) on news/talk radio and related talk media according to TALKERS:

                      Stories

1. Trump Tariffs/U.S. vs China
2. Financial Markets Activity/Recession Fears
3. Deportations- Detentions-Visa Revocations
4. SCOTUS Gangsters Ruling
5. DOGE/Universities Funding Freeze
6. U.S.-Iran Nuclear Talks
7. Russia-Ukraine War/Israel-Gaza War
8. Bernie Sanders Rallies-CNN Town Hall-“Hands Off” Protests
9. HHS Job Cuts/Health Care/Vaccines
10.Severe Weather in Mid-South/NCAA Hoops Championships

                   People

1. Donald Trump
2. J.D. Vance
3. Elon Musk
4. Howard Lutnick / Scott Bessent
5. Xi Jinping
6. Benjamin Netanyahu
7. Vladimir Putin
8. Kilmar Abrego Garcia
9. RFK Jr.
10.Karoline Leavitt

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

KFNS, St. Louis to Change Hands and Sports Talk Format

Changes are afoot at KFNS-AM, St. Louis. “FOX 2” St Louis is reporting that Zobrist Media has found a buyer for the station licensed to Wood River, Illinois that’s been airing sports talk for much of the past three decades. Big Toe Media has reportedly agreed to acquire the station and will assume control over itsimg operations via a local management agreement, though a format change it in the works. Big Toe Media’s president and director of sales Dave Greene tells FOX 2, “I was attempting to sell it on Dave Zobrist’s behalf and got very close with one person and had several others interested. When the strong lead didn’t work out, we were able to work out a very favorable deal for both sides.” Regarding the format, Geene says, “The idea of one singular topic for content is outdated. We will talk about what St. Louis talks about, which includes plenty of sports but also local news, culture, food, business, events and more.” FOX 2 notes that Greene is “closely involved with the leadership team” of Sports Hub STL, a digital sports network producing content from local personalities, most of whom have worked in St. Louis sports radio at some point over the years. See the FOX2 St. Louis story here.

Industry News

WAOK, Atlanta Presents 2nd Annual Trailblazer Awards

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Audacy news/talk WAOK, Atlanta hosted its second annual “On Point With Juandolyn Stokes” Trailblazer Awards honoring remarkable women “making significant strides across various fields and leaving an indelible impact on the Atlanta community.” The second annual Trailblazer Awards (pictured above) will broadcast on WAOK’s YouTube channel on Monday, April 28th, 2025 at 7:00 pm ET.

Industry News

TALKERS News Notes

Tide 100.9 Host Wins ABBY Award. Wyatt Fulton, the brand manager for Townsquare Media’s sports talk WTBC-AM/W261BT “Tide 100.9,” wins Best Sports Talk Show in a Medium Market for his “T-Town Sports Daily” program at the Alabama Broadcasters’ Association ABBY Awards. Fulton tells Tuscaloosa Thread, “I am honored to win my first Abby Award in my first year on the air on ‘Tide 100.9!’ I’m extremely grateful and hope to continue building a reputation as an award-winning multimedia sports journalist in Tuscaloosa.”

NYPR Names New Officer. New York Public Radio president and CEO LaFontaine E. Oliver announces that Thomas J. Reno is been named chief operating and financial officer. Reno joins NYPR from Precision Strategies, a DC-based strategic communications agency.

Industry Views

HC at the NAB: More Than Spots, Less Than Clutter

By Holland Cooke
Consultant

imgRadio sells advertisers our listeners’ attention. For a hundred years, our inventory has largely been commercials. Now, as our wandering audience leads us to more revenue channels, are we hooked on spots?

“We’re still in the same business. What’s changed is the tool box.”

Salem Media Group EVP, operations and revenue development Linnae Young was among panelists exploring “The Local Advertising Buying Landscape: What are Clients Buying, and how are Radio Sellers Succeeding or Missing Out?” Her laser-like focus is on the client’s need: “The HVAC company has two trucks and wants six.”

Ditto from session moderator Mike Hulvey, the Radio Advertising Bureau’s president & CEO. He called pitching a multi-store McDonald’s franchisee, who heard-him-out, then asked “Will that idea sell a hamburger?”

We sure have ideas. Researcher Gordon Borrell reckons that “the biggest mistake radio stations are making is underestimating the potential [of digital].” Many now sell video advertising. Prospects “don’t have any questions about radio, other than ‘Can you lower the price?’ They have lots of questions about digital.” Be their guide.

And obsess on outcomes. “Stop with the tactics,” urges Marketron senior director of digital strategy Dustin Wilson. “It’s all about solutions-based selling.”

“As radio has encountered increased pressure on revenue, it has often increased spot loads.”

Ad nauseam, in the view of Edison Research co-founder & president Larry Rosin, whose Ted Talk-type session “Considering Spot Loads” was plainspoken.

Radio has violated what Larry calls “The Commercial Broadcast Bargain” – the unspoken deal that content is worth the time spent listening to ads. “We’ve tilted the bargain in an unfair way,” he said, pointing to “fewer, but much longer breaks; and many, many [music] stations now loading all their spots into two interminable breaks per hour.”

Rosin’s team has long tracked listening habits through its Infinite Dial series, and the trend is clear: Radio’s “Share of Ear” never fully recovered after the pandemic; and commercial loads went up during that time.

“The real problem” is not understanding how ‘Infinite’ today’s ‘Dial’ is, “ignoring the fact that there are other things to listen to.” Ad loads tend to be shorter in podcasts and in non-paid streams. These ad-supported competitors never run more than two spots back-to-back. And increasingly, Americans are paying for ad-free content, via SiriusXM, Spotify, YouTube Premium, and others.

Solutions? Larry was clear: “What I’m NOT saying: ‘cut the load and charge more’ in today’s low-demand environment.”

— Even if you can’t lower total inventory, consider more shorter breaks. “Listeners have, or at least had, an internal clock: song (3 minutes) – song (3 minutes) – song (3 minutes) – break (3 minutes). When you ask music radio consumers, a break should be the length of a song. The two long breaks clock simply can’t be the best we can do for advertisers.”
— Bonus on Rating, not Share, which would “reorient radio programmers to consider ALL competitors, not just other local stations. Radio’s insular world hurts it.”
— Don’t demonize commercials – “a disservice to advertisers” – the way we seem to when we call the stop set “a break;” or tout commercial-free hours to pump-up a daypart (then overdose the load in adjacent hours).
— Improve the quality of commercials.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Manda Factor Named KIRO-FM, Seattle Morning Co-Host

Bonneville announces that award-winning journalist Manda Factor is joining news/talk KIRO-FM, Seattle as co-host of “Seattle’s Morning News” alongside Charlie Harger, who assumed the role of host in January. Bonneville Seattle director of news and talk programming Bryan Buckalew says, “We’re thrilledimg to have Manda Factor join ‘Seattle’s Morning News.’ Her reputation in the Pacific Northwest and genuine enthusiasm for connecting with our community make her a fantastic addition. With Manda and Charlie Harger at the helm, we’re excited to bring our listeners a morning show that’s both informative and engaging.” About her new position, Factor says, “I am beyond excited to join Charlie and the KIRO Newsradio team. Charlie has been an integral part of the Seattle community, and I look forward to collaborating with him to bring important news and meaningful conversations to our listeners every morning. There is so much happening in the world, and I am passionate about delving into those stories to share with our community.”

Industry News

MIW Honors Deborah Parenti with Frances Preston Trailblazer Award

Mentoring and Inspiring Women in Radio, Inc names Deborah Parenti the 2025 MIW Frances Preston Trailblazer. Parenti serves as president and publisher of the Radio, TV & Broadcast Conference Division ofimg Streamline Publishing. MIW’s Trailblazer Award, named for music industry pioneer and longtime BMI president and CEO Frances Preston. It is presented annually to a woman who, through her leadership and accomplishments in the industry, champions and creates opportunities for other women in radio to further their careers.

Industry Views

SABO SEZ: Trying is the Real Win

Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgSerious business coaches reveal that a common trait of successful people is their ability to immediately forget their failures and to move on. Next idea. Next project. Surrounded by seas of committees, forms, rules and mediocrity, effective leaders know that just trying something, regardless of the outcome, is the WIN.  

Strategic “forgetting” requires a unique worldview. An introvert’s worldview. To forget a failure means not caring what colleagues think of new ideas. Innovators do not consider if they are embraced, they care that their idea launched.

Television legend and programmer Fred Silverman recreated broadcast television. He was so successful he was recruited to helm CBS, ABC and NBC. After corporate leadership he was an independent producer commandeering four hours of prime time a week, earning… a lot.

All that mattered to him was getting it on the air. Like all programmers not everything he produced worked. One hit show is a miracle, he created dozens.

To Fred, he was proud of all his shows. He never bragged about the hits because to him, a hit was anything that got on the air. New was a hit.

Fred’s innovations can be seen on TV now. Before Fred, a TV show promo consisted of a slide and a VO. Starting at ABC, Silverman was the first to pull video from a show, edit it into a 30 second hook clip turning it into a fast-paced promo for the show. Each promo aired once. A staff of 150 people was hired to create a brand-new promo every time. Fred would often sit in the edit bays, producing fresh promos. He hated repeated promos. Finance hated him; engineering hated him; scheduling hated him. Nielsen did not hate him.

I sat many an all-nighter in edit bays as Fred’s production partner until what was on the screen matched what was in his head.

The radio greats have similar patterns of behavior: Tom Bigby, Greg Stockard, Ruth Meyer, Howard SternGreg Moceri, Rick Sklar, Skip Eskin, all the legends were/are focused and driven. There is no downtime. When one insists that their precise vision be implemented, they won’t have many friends, but they will have stunning results.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Marciszek Rises to EVP at AdLarge & fwd.

AdLarge and the fwd. network announce that Ilwira Marciszek is promoted to executive vice president,img revenue operations. In this expanded leadership role, she will continue to oversee all digital operations while spearheading strategic initiatives to strengthen partnerships and drive revenue growth. AdLarge CEO Cathy Csukas says, “Ilwira has been an integral part of AdLarge’s growth and success. Her strategic vision, deep industry expertise, and relentless commitment to innovation have propelled our digital revenue and operations forward. As we expand, her continued leadership will be invaluable in shaping the future of our digital business.”

Industry News

TALKERS News Notes

KOA, Denver Wins at CBA Awards gala. KOA, Denver talk host Ross Kaminsky tips TALKERS that his station was honored with a win in the “Best News Coverage of a Single Event” category for the program he anchored after President Trump was shot in Butler, PA. from the Colorado Broadcasting Association at its recent awards gala. KOA, led by program director Dave Tepper, was also named “Station of the Year.”

Cumulus and San Francisco Giants Extend. Cumulus Media’s sports talk KNBR, San Francisco signs a multi-year extension with the San Francisco Giants to continue as the team’s flagship radio station. KNBR has been the official radio broadcast home for the Giants since 1979. Broadcasting personalities include: Jon Miller, Dave Flemming, Mike Krukow, and Duane Kuiper.

680 The Fan and Atlanta Braves Renew. Dickey Broadcasting Company announces the extension of its flagship partnership with the Atlanta Braves. Under the terms of the 12-year extension, “680 The Fan” will remain the exclusive radio home of the Atlanta Braves, providing comprehensive coverage of all games, expert analysis, and exclusive content. Company president David Dickey says, “We are incredibly proud to extend our relationship with the Atlanta Braves. Our shared passion for baseball and dedication to delivering top-notch content to our listeners has been the cornerstone of our success. We look forward to many more seasons of exciting Braves baseball on ‘680 The Fan.’”