Industry News

Todd Starnes Feeds 1,000 Federal Agents

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Pictured above is nationally syndicated talk radio host and owner of news/talk KWAM, Memphis Todd Starnes (left) with U.S. Attorney General Pam Bondi (right) in Memphis where some 1,000 federal agents gathered as part of the Memphis Safe Task Force. Starnes tells TALKERS that he received a call from the White House asking if he would be interested in providing a meal to the agents. He agreed and provided a home-cooked meal to the 1,000-plus agents along with Bondi, HUD Secretary Scott Turner, Tennessee Governor Bill Lee, Senator Marsha Blackburn and Senator Bill Hagerty.

Industry News

New York Thanksgiving Parade of Legends

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Legendary New York Mets first baseman (1986 World Series champs) and current member of its TV broadcasting team, Keith Hernandez (right) is pictured co-hosting a Thanksgiving morning special on WFAN, New York with his buddy Richard Neer (left). Neer has been a WFAN mainstay for decades and is occasionally heard on the storied station for special events such as this one. The broadcast emanated from Neer’s home studio on Hilton Head Island, South Carolina where he and longtime friend Hernandez are neighbors.

Industry News

Mayflower Marathon Raises Record Food & Cash for Charity

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Pictured above is WAQY, Springfield, Massachusetts Rock 102 morning host Mike “Bax” Baxendale (center) interviewing a community member as co-host Steve Nagle (right) looks on. The duo spent three days straight collecting a $262,000 in food and cash for the Springfield Open Pantry during its annual Mayflower Marathon. The annual event raised nearly $30,000 more than its previous best. Bax tells TALKERS, “Much of what was raised was in honor of John O’Brien [Bax’s previous co-host with whom he launched the charity event more than two decades ago] who died Sunday night – the night before the Marathon had begun. John had been invited to join us on the air and had agreed to it. Unfortunately, that did not happen.”

Industry News

TALKERS News Notes

CMG Atlanta Collects Food for Charity. Cox Media Group Atlanta’s radio stations partnered with the Atlanta Community Food Bank to collect 10,700 pounds of food leading up to the Thanksgiving holiday. CMG Atlanta VP and general manager David Abel says, “Congratulations to our CMG Atlanta radio team and our incredible listeners for their hard work and generosity. It is an honor serving the needs of our communities and our team couldn’t be happier with the results of this year’s food drive. Being able to provide 20,188 meals will make a real difference for local families who need it most.”

77WABC Partners with Shriners Children’s. 77WABC in New York City partnered with Shriners Children’s for a multi-media campaign that will increase awareness and support for the mission of providing children with The Most Amazing Care Anywhere for Giving Tuesday. Station owner John Catsimatidis says, “Children are our future. We are proud to partner with Shriners Children’s and support their mission of providing specialty medical care to children across the country and around the world.”

Industry News

Yesterday’s Top News/Talk Media Stories (12/2)

The most discussed stories yesterday (12/2) on news/talk radio and related talk media according to TALKERS research:

  1. Drug Boats Strike Controversy
  2. New Immigration Rules
  3. Tennessee House Special Election
  4. Russia-Ukraine Peace Process
  5. Trump Health Questions
Industry News

Red Apple Media to Acquire More Long Island Signals for WABC

Red Apple Media is expanding on Long Island. The company is filing to acquire WLID-AM, Patchogue, andimg FM translators W239CY, Patchogue at 95.9 and W296EK, Brentwood at 107.1 for $500,000 from Cantico Nuevo Ministry. The addition of the three signals will improve news/talk WABC’s coverage in Suffolk County. Red Apple Media will assume operation of the signals under a Local Marketing Agreement.

Industry News

Townsquare Media’s WFGR Flips to Sports Talk

Last month, Audacy announced the launch of the Detroit Sports Network – a syndication of sports talk radioimg from its WXYT-FM, Detroit 97.1 The Ticket – and its deal with Townsquare Media to air the format on Townsquare stations in Michigan. Now, Townsquare is flipping WFGR-FM, Grand Rapids from classic hits to sports talk as “Sports Radio 98.7.” Townsquare Media COO Erik Hellum says, “Townsquare Media is excited to bring such high-caliber, Michigan-focused sports programming to West Michigan. This is a big win for listeners who want strong, local sports conversation without having to rely on national networks.”

Industry News

Urban One Announces Early Results of Exchange Offers

Urban One announces the early results of the previously announced offers to exchange any and all of the company’s outstanding 7.375% Senior Secured Notes due 2028 held by Eligible Holders for newly issued 7.625% Second Lien Senior Secured Notes due 2031, to be issued by the Company, and cash, toimg purchase up to $185 million in aggregate principal amount of the Existing Notes for up to $111 million in cash and the right to subscribe to purchase up to $60.6 million in aggregate principal amount of newly issued 10.500% First Lien Senior Secured Notes due 2030. As of 5:00 pm ET yesterday (12/1), Urban One received from Eligible Holders valid and unwithdrawn tenders and related Consents, as reported by D.F. King & Co., Inc., representing approximately $450 million in aggregate principal amount of Existing Notes, or approximately 92.2% of the aggregate principal amount of Existing Notes outstanding. See the entire report from Urban One here.

Industry News

KIDO, Boise’s Kevin Miller Hosts Successful 14th Annual Turkey Drive

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KIDO, Boise morning drive host Kevin Miller hosting the 14th annual Miller’s Mission Turkey Drive from November 17-22 and raised more than $63,000, 922 turkeys, and over 4,000 pounds of essential items to benefit the Boise Rescue Mission. Miller – who spends the week dressed as a turkey broadcasting from a local Walmart – is pictured above (right) with the Boise Rescue Mission’s Reverend Bill Roscoe (left).

Industry News

TALKERS News Notes

Dr. Daliah Wachs Show Adds Affiliate. The Talk Media Network nationally syndicated “Dr. Daliah Wachs Show” is now being heard on weekends on Larson-Wynn Inc’s news/talk KODL-AM, City of The Dalles, Oregon

PodcastOne and Dr. Phil Announces Partnership. PodcastOne and Dr. Phil’s Envoy Media Co are partnering to launch a co-branded multi-platform podcast network. The networks’ content lineup debuts later this month with an all-new daily “Dr. Phil Podcast” distributed across Spotify, Apple Podcasts, YouTube, iHeartRadio, Amazon Music, PodcastOne, as well as LiveOne’s streaming video network.

Saga to Present at Financial Conference. Saga Communications president and CEO Christopher S. Forgy EVP/CFO and treasurer Samuel D. Bush will be presenting at the Noble Capital Markets’ Twenty First Annual Emerging Growth Equity Conference at Florida Atlantic University tomorrow (12/3). A video webcast of the presentation will be available following the event on the company’s website.

Industry News

Yesterday’s Top News/Talk Media Stories (12/1)

The most discussed stories yesterday (12/1) on news/talk radio and related talk media according to TALKERS research:

  1. Drug Boats Strikes / Venezuela Tensions
  2. Appeals Court Habba Ruling
  3. Trump Health-MRI Tests
  4. ICE Raids
  5. Russia-Ukraine Peace Negotiations
Industry News

Sanchez Extended at K-Dawn in Las Vegas

Las Vegas talk radio host Steve Sanchez and Audacy sign a new contract extending Sanchez’s deal withimg the company through the end of 2027. As part of the new contract, Sanchez moves to the 6:00 pm to 8:00 pm daypart on news/talk “101.5 FM K-Dawn Las Vegas” airing on KMXB-HD3/K286CS. Sanchez states, “I’m excited to continue to be part of a great media brand like Audacy and I’m very excited to go back home to evenings where it all started for me. This move allows me to continue to grow our Gen-X audience while focusing on continued content creation for our fast-growing social media platforms and new stand-alone videocasts.”

Industry Views

Monday Memo: Subliminal Sleigh Bells

By Holland Cooke
Consultant

imgBy now, a music station in your market – hopefully in your cluster – is all-Christmas-music-all-the-time, a great perennial franchise.

How other stations can sound in-tune-with this special season: Hang a strip of jingle bells in the studio. Or set up a hotkey.

Associate that sound with your weather forecast, a hook valuable to a station of any format, especially news/talkers, which should own the market’s information images. In local hours, you might ring ‘em as you announce the present temperature at the end of the forecast. In non-local hours, have ‘em in the background under your standard forecast intro language.

HOW special is this time of year? People are singing “I’m dreaming of a white Christmas” in every country on Earth…except one. In Panama, it’s “I’m dreaming of a wide isthmus.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Dan Shelley Retires as RTDNA President and CEO

Journalist Dan Shelley is officially stepping down as president and CEO of the Radio Television Digitalimg News Association and he penned a great good-bye letter that’s available on the RTDNA site. You can read it here. It’s worth a read as he tells a funny story from his first job as an anchor and reporter at KTTS-AM/FM, Springfield, Missouri, plus a number of interesting tidbits from his long career.

Industry News

KRMG Raises $393k for Make-a-Wish Oklahoma

Zoellner Media Group’s news/talk KRMG-FM, Tulsa raised $393,000 to benefit Make-A-Wish Oklahomaimg during its 20th annual Stories of Light fundraising campaign. Zoellner president and general manager Steve Hunter says, “This event is a reminder of what makes Tulsa so special. When you share the stories of these incredible kids and their families, our listeners respond with open hearts. We’re humbled and honored to help Make-A-Wish continue its mission.”

Industry News

Top News/Talk Media Stories Over the Weekend (11/29-30)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

  1. S.-Venezuela Military Strikes / Potential Congressional Review
  2. The Economy / Black Friday-Cyber Monday
  3. Crypto Sell-Off
  4. Trump’s Health-MRI to Be Released
  5. Russia-Ukraine Peace Process
Industry News

NRG Media Selling Nebraska Stations

NGR Media LLC announces the sale of six of its stations in Nebraska to local operator Usher Media LLC. The signals are: news/talk KGFW-AM, CHR KQKY-FM, country KRNY-FM, and translator K241CN-FX, Kearney; classic rock KROR-FM, Hastings; and adult hits KSYZ-FM, Grand Island. NRG CEO Mary Quass says, “We’re pleased to announce the sale of our 6 radio stations in Central Nebraska to Usher Media LLC, a respected local broadcaster. It’s been a privilege to serve this community with an exceptional team whose passion and commitment have made these stations a vital voice in the Kearney, Hastings and Grand Island markets. We are confident that Usher Media will build on that foundation and continue to serve listeners, advertisers, and the community with excellence.” Usher Media chief Alan Usher comments, “We are excited to announce the acquisition of six radio stations in Central Nebraska. As a locally owned and operated organization, raised in the Tri-Cities, this strategic move underscores our commitment to expanding our media presence while staying deeply connected to our roots. We are committed to being a community leader, championing local projects, and driving community growth. We look forward to providing comprehensive local news, weather, and sports coverage while fostering a vibrant and thriving community for all.”

Industry News

Willner to Succeed Mazer at Urban One Baltimore

Howard Mazer, general manager for Urban One’s Baltimore station group is retiring at the end of this year and current director of sales Dave Willner will assume the GM role beginningimg January 1. Co-president of the Urban One Audio Division Eddie Harrell says, “For more than three decades, Howard has been a steady, visionary leader for our Baltimore cluster. His commitment to excellence, his instinct imgfor developing talent, and his deep understanding of this market have strengthened our stations and helped shape the culture of our entire audio division.” Willner began his career with Urban One and transitioned to account executive before rising to national sales manager, general sales manager and ultimately, director of sales. Harrell adds, “Dave has had the benefit of learning the business under Howard’s guidance for many years, and he embodies the forward-thinking leadership we need for the next chapter. I’m confident he will build on Howard’s strong foundation and continue to advance the success of the Baltimore market.” The company says Mazer will work closely with Willner through the end of the year to ensure a smooth and seamless transition.

Industry News

McPherson Exits WFAN, New York Citing Personal Reasons

Sports talk host Keith McPherson has left his full-time role as evening host on Audacy’s WFAN, New York after four years in the role. He posted a video to social media earlier this week explaining that he may still do some fill-in at the station but he’s leaving for personal reasons. Heimg says, “I’d like to break some news before anybody else can break my news. I’m officially done as the nighttime host at WFAN. It has been four calendar years, Friday was my last nighttime show as the full-time nighttime host. Before anybody else can hijack the story and say I was fired or my contract was up, I wasn’t fired, I’m not quitting, my contract is not up, I’m shifting… I’m making a personal change that was necessary for myself and my family. I just took my son to school, just saw my wife leave for work and got a minute to sit here before the day gets rolling… but breaking news this Monday going into Thanksgiving, I am no longer the full-time nighttime host on WFAN.” In November of 2021, McPherson took over the evening show from longtime WFAN personality Steve Somers.

Industry News

102.3 WBAB Continues Long Island Thanksgiving Tradition with Full Airing of “Alice’s Restaurant”

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 Although this story is about the holiday programming activities of a classic rock station, it can certainly apply to talk radio as well. 102.3 WBAB, Babylon – Long Island’s “Only Classic Rock” – tells TALKERS, it is proud to continue one of Long Island’s most beloved holiday traditions with the annual Thanksgiving Day broadcast of Arlo Guthrie’s iconic 18-minute and 34-second, “Alice’s Restaurant” (also known as “Alice’s Restaurant Massacree”) in its entirety. Listeners can tune in on Thanksgiving Day at 9:00 am and again at 12:00 noon for this celebration of music, storytelling, history, and holiday spirit. Hosted by WBAB’s Rocky, this heritage tradition has become a staple for generations of Long Islanders. Families across Long Island are invited to gather around the radio and join WBAB for breakfast and lunch at “Alice’s Restaurant” – a festive, feel-good kickoff to Thanksgiving Day. “For decades, Long Islanders have made WBAB part of their Thanksgiving tradition, and ‘Alice’s Restaurant’ remains one of the most anticipated broadcasts of the year,” said Chris Lloyd, director of operations, branding and programming for station-owner, CMG Long Island. “We love being part of our listeners’ holiday celebrations, and we’re excited to bring this classic back once again.”  Listeners can tune in on 102.3 WBAB, 95.3 on the East End or on the 102.3 WBAB app to join thousands of households enjoying this annual musical and spoken word moment. TALKERS publisher Michael Harrison, who, along with Richard Neer, played the song as a contemporary Thanksgiving tradition back in the early 70s on WLIR, Long Island and WNEW-FM, New York, says, “I really admire WBAB for maintaining the cultural relevance of this largely spoken word piece of history and would do the same thing on talk radio if I were programming a station today. Holidays give us all a great opportunity to expand our programming heritage and cultural boundaries. This one is hiding in plain sight.”

Industry News

Yesterday’s Top News/Talk Media Stories (11/25)

The most discussed stories yesterday (11/25) on news/talk radio and related talk media according to TALKERS research:

  1. Russia-Ukraine Peace Plan
  2. FBI to Interview Dem Lawmakers
  3. Kash Patel Rumors
  4. ObamaCare Extension
  5. ICE Raids
Industry News

Rich Valdés to Continue Radio Show After Exiting Westwood One

Talk radio host Rich Valdés says that his recent exit from Westwood One as late-night host is not the end of this media career. He plans to continue his talk program in the new year. Valdés says, “It was the honor of a lifetime to be the third host in 45 years on the Mutualimg Broadcasting/Westwood One late-night airwaves, succeeding titans like Larry King and Jimbo [Jim Bohannon], and engaging with the listeners – my “amigos,” my amazing radio “familia.” I thank God for all of it! The team at Westwood One is top-notch, and I congratulate my successor on his new role. We’re passing him a solid show, and I’m confident he’ll do well. I am proud to exit the show having expanded live endorsements each year, and the reach of the program by dozens of affiliates in 2023, 2024, and 25 more in 2025. Now, it’s time for me to expand my own reach and opportunities in streaming video. I’m leaving WWO, but not leaving my microphone. I will continue to host “This Is America with Rich Valdés,” and my contributions on cable television and terrestrial radio will continue as well. In true radio fashion, I’ll leave you with a tease – stay tuned, America, because there’s more to come straight ahead in 2026! Godspeed.”

Industry News

Connoisseur Media to Sell Four More Radio Stations

Connoisseur Media announces it has entered into an agreement to sell its Luverne, Minnesota and Madison, South Dakota radio stations to two Christensen Broadcast entities. Christensenimg Broadcasting LUV LLC will acquire KLQL-FM and KQAD-AM in Luverne, and Christensen Broadcast Group, Inc. will acquire KJAM-FM and KJAM-AM in Madison. None of the four stations are talk formatted outlets but the move represents Connoisseur Media’s ongoing commitment to “refining its portfolio and strengthening its presence in priority markets. It aligns with the company’s strategic roadmap established after the September acquisition of Alpha Media.”

Industry News

WABC Radio Turkey Drive Supports Families in Need

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As the holiday season gets underway, Red Apple Media’s WABC, New York has been giving away turkeys to families in need. On Saturday (11/22), WABC Radio was handing out turkeys to families in need at the Police Athletic League’s (PAL) Harlem Center. The station says that by the end of the holiday season, WABC Radio will have given away a total of 10,000 turkeys through community-minded organizations, including PAL and the New York Police and Firefighters Departments. Pictured above are members of the WABC staff and others aboard the WABC Radio trolley as they distributed turkeys.

Industry News

Yesterday’s Top News/Talk Media Stories (11/24)

The most discussed stories yesterday (11/24) on news/talk radio and related talk media according to TALKERS research:

  1. Comey and James Indictments Tossed
  2. Russia-Ukraine Peace Plan
  3. The Epstein Files
  4. Pentagon to Investigate Mark Kelly
  5. Mamdani-Trump Meeting
Industry News

Monday Memo: Gobble Gobble

By Holland Cooke
Consultant

imgRunning a successful radio station, hosting a show, or producing a podcast is a lot like hosting Thanksgiving dinner. You need a plan. You need to deliver something satisfying to a crowd with varying tastes. And most of all – if you get it right – you’ll have leftovers you can turn into even more value long after the main event.

The Menu is the Strategy. You don’t just “wing it” on Thanksgiving. Same goes for your content. Who are you serving? What do they expect? Your content calendar is your shopping list. Your team is your kitchen crew. And if you’re still deciding what’s on the menu the morning of, don’t expect rave reviews.

Timing is the Secret Sauce. Get the turkey in too late, and the sides suffer. Hit “record” without a clear rundown, and the show flounders. Publish an episode at the wrong time? Lost in the noise. Stations, shows, and podcasts are all about flow and timing. Great pacing, clean execution, smart transitions. Just like the perfect meal, everything needs to hit the table hot and in the right order.

The Turkey is your Centerpiece. For a station, it’s your format or your tentpole talent. For a show, it’s the host or the day’s big segment. For a podcast, it might be your story structure or your featured guest. Nail the turkey, and people forgive a few lumpy mashed potatoes. Miss it – bland, dry, underwhelming – and no one remembers the green bean casserole.

The Sides are the Supporting Elements. News, weather, traffic, and imaging turn a decent meal into a memorable one. Great intros, tight sound design, and a well-timed punchline make your core content shine.

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Different Tastes, One Table. Uncle Edgar wants deep-fried turkey. Your cousin’s vegan. Grandma’s still mad you skipped the marshmallows on the yams. Your audience is just as varied – P1 loyalists, casual browsers, podcast subscribers who never miss a week. You can’t be everything to everyone, but you can build a spread that makes multiple types of listeners feel seen. Know your audience segments. Serve accordingly.

Table Setting = Delivery Platform. Whether it’s FM, a podcast app, a smart speaker, or a website, presentation matters. Is the user experience smooth? Is the stream clean? Is the podcast art appealing? Are your links working? A cold plate on fine china is still cold. Don’t let great content get lost in clunky delivery.

Leftovers = Repurposing. You spent all that time prepping and recording. Don’t just serve it once. Chop up segments for social. Turn interviews into blog posts. Republish as “Best Of” content. Archive it smartly so people can find it later.

Leftover content, when handled right, can fuel long term engagement. Don’t throw away anything tasty just because the initial serving is over.

Thanksgiving reminds us that people crave connection, comfort, and a sense of occasion. So does your audience, whether they tune in live, stream on demand, or binge your podcast during a road trip.

So, plan well. Deliver hot. Serve generously. And whatever you do, don’t forget the gravy.

Happy Thanksgiving. Pass the ratings.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Mike Gallagher Visits Centenarian Listener

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Pictured above at right is Salem Radio Network host Mike Gallagher with loyal listener Joyce – who recently celebrated her 100th birthday. Gallagher had received an e-mail from Joyce telling him she was about to hit the century mark, which he shared during his daily on-air visit with Salem-Dallas colleague Mark Davis, who suggested to Gallagher that he make her birthday even more special by paying her a personal visit. Gallagher says, “Joyce is awesome. She listens on her iPad and e-mails me occasionally. As Thanksgiving approaches, I feel like the luckiest guy in the world to get to meet this 100-year-old listener. The intimacy of talk radio leads to special moments like these and I give thanks for being part of our industry.”

Industry News

Springfield, Massachusetts Radio Personality John O’Brien Dies

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John O’Brien – one half of the morning drive team of “Bax & O’Brien” (with Mike Baxendale) that dominated the Springfield market for 27 years on Saga Communications’ WAQY-FM “Rock 102” – died on Sunday (11/24) after a long battle with cancer. “Bax & O’Brien” ruled the morning drive ratings battle in the market for most of the duo’s time working together hosting the talk-intensive daypart. O’Brien exited the station several years ago and moved to Florida in semi-retirement. Baxendale continues successfully hosting the morning show on WAQY with co-host Steve Nagle. Recently, O’Brien had been hosting a one-hour program called “OB Negative” on iHeartMedia’s WHYN-AM, Springfield with morning news anchor John Baibak. Pictured above in an undated photo is O’Brien (right) with Baxendale (left).

Industry News

Lazarus to Receive BFoA’s Golden Mic Award

The Broadcasters Foundation of America announces that VERSANT CEO Mark Lazarus will be honored with the 2026 Golden Mic Award on Monday, March 9, 2026, at the Plaza Hotel in Newimg York City. The annual black-tie Golden Mic gala is the biggest fundraiser for the BFoA, which is devoted exclusively to helping radio and television professionals in need of financial assistance due to critical illness or tragedy. Lazarus says, “I am deeply honored to receive the Golden Mic Award from the Broadcasters Foundation of America, an organization that stands at the heart of our industry’s values – service, compassion, and community. Broadcasting has always been about connecting people, and the Foundation’s work reminds us of the profound responsibility and privilege we have to support one another, especially in times of need.”

Industry News

Top News/Talk Media Stories Over the Weekend (11/22-23)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

  1. MTG to Exit Congress
  2. The Epstein Files
  3. Russia-Ukraine Peace Plan
  4. U.S.-Saudi F35 Deal
  5. The End of DOGE
Industry News

Kathy Barnette Show Goes into National Syndication

The WPHT, Philadelphia-based “Kathy Barnette Show” is going into national syndication via her non-profit Seed & Root Initiative. The weekly show airs live on Saturdays from 10:00 am to 11:00 am ET and is delivered via the Salem Radio Network and by download. Barnette announced the national launch of her program at the recent Philadelphia Seed & Roots Summit at theimg Independence Center that drew fellow Black conservatives and Democrats to discuss important issues facing families today. Barnette says, “America is at a crossroads, and I believe my voice comes at a critical time. I don’t talk about poverty or perseverance from a spreadsheet – I’ve lived it. From a pig farm in Alabama to the halls of corporate America, from serving in the military to building a national platform, I’ve seen firsthand what faith, discipline, and hard work can achieve. My show is about bringing authenticity, courage, and moral clarity back to the airwaves – and planting the kind of seeds that will offer shade for generations to come.” Barnette was the national grassroots director and senior advisor Vivek Ramaswamy’s presidential campaign and is the author of Nothing to Lose, Everything to Gain: Being Black and Conservative in America (2020, Center Street).  

Industry News

Bonneville Sports Network Targets Sports Advertisers

Bonneville International is launching the Bonneville Sports Network to leverage the power of the company’s sports brands for advertisers who wish to buy nationally across markets or fully ownimg their local market. Bonneville says, “The platform brings together Arizona Sports, Seattle Sports, Denver Sports, Sactown Sports, and KSL Sports in Salt Lake City, delivering more than 63 hours of live sports programming every day across audio, video, digital, and social channels.” Bonneville president and CEO Tanya Vea adds, “Bonneville Sports Network gives advertisers both flexibility and scale. Our network reaches fans wherever and whenever they engage with sports, across every platform. Advertisers can now leverage that strength in a way that aligns with their goals, whether they’re pursuing national reach or meaningful local impact.”