Industry News

FOX News Promotes Heinrich and Doocy

FOX News Media promotes Jacqui Heinrich to senior White House correspondent. FOX News Media president and executive editor Jay Wallace says Heinrich will continue covering all facets of the Whiteim House beat, the President of the United States’ national and international activities and the issues impacting the administration. She will also continue co-hosting FOX News Audio’s “FOX News Rundown” podcast. At the same time, the company promotes Peter Doocy to senior White House correspondent. In this role, he’ll continue to provide coverage of the President of the United States’ domestic and international activities as well as the issues that affect the administration.

Industry Views

Monday Memo: “Cart This Up”

By Holland Cooke
Consultant

Talk host: Hot-key this SFX: stopwatch – TV’s iconic “60 Minutes” sound – 60 seconds of tick-tick-tick, then some sort of time’s-up sound. Play it underneath callers who vehemently disagree with you, or each other.

By giving them uninterrupted time, you will seem more welcoming than rude controlling caricature hosts. (The most compelling shows are those that sound nearly-out-of-control.)

im

If the caller’s beef is with you, you’ll likely “win,” because even the most PO’d caller can’t fill the allotted :60.

Another SFX: tap dancing. Play this underneath callers or sound bites of newsmakers who sound like they’re on-the-spot… or under interviews that sound humorously all spin.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

BIN Announces Gun Safety Campaign

BIN: Black Information Network announces the new initiative, “Lock It and Store It! A BIN Gun Safety Awareness Campaign,” designed to inform the community about the importance of keeping guns out of the reach of children to help save lives. It will include the airing of special features, news reports and socialim media on the costs and impacts of unintentional shootings by Black children in America. BIN president Tony Coles states, “This campaign is a shining example of the role community leaders play in the programming on the Black Information Network. This topic has been a part of so many stories we have aired, and keeping children and families safe is vital to the communities we serve. Bringing this campaign to life started with the BIN Local Roundtable and would not be possible without them.” The BIN Local Roundtable was designed as a forum for business and civic leaders from local communities across the U.S. to provide perspective and collaborate with BIN’s leadership team regarding the network’s programming and local engagement.

Ratings Takeaways

May 2024 PPM Ratings Takeaways – Part Four

imMay 2024 PPM Data – Information for Nielsen Audio’s May 2024 survey period (April 25 – May 22) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

No share or rank thresholds are required to be included here.

MLB team names of spoken-word flagships are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are April 2024 – May 2024 (6+). 

AUSTIN

News/Talk

KLBJ-AM 4.4 – 4.4, #7 – #7

KJCE .1 – .1, #30 – #29

News

None

Sports Talk

KBPA-HD2  .9 – 1.0, #21 – #21

KVET-AM .5 – .6, #24 – #22

KTAE DNA – DNA, DNA – DNA

Public Radio News/Talk

KUT 7.6 – 6.1, #2 – #3

KUT-HD2 DNA – DNA, DNA – DNA   

Note: Public radio news/talk KUT’s -1.5 (7.6 – 6.1) represents Austin’s largest (6+) April 2024 – May 2024 decrease.

RALEIGH

News/Talk

WTKK 7.3 – 8.3, #4  – #2

WPTF .6 – .4, #23 – #24

News

WRAL-HD3 .7 – .7, #21 – #19

Sports Talk

WCMC-FM 3.1 – 3.2, #12 – #12

WCMC-FM HD2 .1 – .1, #25 – #25

Public Radio News/Talk

WUNC 7.9 – 6.9, #3 – #5 

Note: Public radio news/talk WUNC’s -1.0 (7.9 – 6.9) represents a tie for Raleigh’s largest (6+) April 2024 – May 2024 decrease.

INDIANAPOLIS

News/Talk

WIBC 5.7 – 6.9, #7 – #4

News

WOLT-HD2 .2 – .3, #25 – #22

Sports Talk

WIBC-HD2  2.3 – 3.5, #16 – #14

WNDE .3 – .1, #22 – #23

WXNT DNA – DNA, DNA – DNA

WFNI DNA – DNA, DNA – DNA

Public Radio News/Talk

WFYI 5.9 – 4.8, #6 – #9 

Notes: The +1.2 by news/talk WIBC (5.7 – 6.9) and sports talk WIBC-HD2 (2.3 – 3.5) represents Indianapolis’ largest (6+) April 2024 – May 2024 increase.  

Meanwhile, public radio news/talk WFYI’s -1.1 (5.9 – 4.8) is tied for the market’s largest (6+) April 2024 – May 2024 decrease.

MILWAUKEE 

News/Talk

WISN 10.3 – 12.1, ninth consecutive month at #1

WLIP .1 – .1, #26 – #26

WAUK DNA – DNA, DNA – DNA

WTMJ DNA – DNA, DNA – DNA (Brewers)

WGKB DNA – DNA, DNA – DNA  

News

None

Sports Talk

WRNW 2.3 – 2.1, #15 – #15

WOKY .2 – .3, #21 – #21

WSSP .2 – .2, #21 – #23

WKTI DNA – DNA, DNA – DNA

Public Radio News/Talk

WUWM 3.3 – 2.6, #10 – #14 

Notes: In addition to being #1 for the ninth consecutive month, news/talk WISN posts Milwaukee’s largest (6+) April 2024 – May 2024 increase (10.3 – 12.1, +1.8).

Conversely, public radio news/talk WUWM’s -.7 (3.3 – 2.6) represents a tie for the market’s largest (6+)April 2024 – May 2024 decrease.

NASHVILLE

News/Talk

WWTN 5.7 – 6.5, #5 – #4

WLAC 1.7 – 1.6, #18 – #17

News

WNRQ-HD2 DNA – DNA, DNA – DNA

Sports Talk

WGFX 5.5 – 5.3, #7 – #9

WPRT 2.5 – 2.3, #17 – #16

Public Radio News/Talk

WPLN 3.2 – 3.1, #15 – #15

WPLN-HD3 Stream DNA – DNA, DNA – DNA

PROVIDENCE 

News/Talk

WPRO-AM 7.0 – 7.3, #4 – #4

WHJJ  1.1 – 1.2, #12 – #13

News

None

Sports Talk

WVEI 1.7 – 1.8, #9 – #10

WPRV .1 – .1, #18 – #19

WBZ-FM DNA – DNA, DNA – DNA

Public Radio News/Talk

WGBH 2.1 – 2.2, #8 – #8

WNPN 1.0 – 1.0, #13 – #15

WCAI .1 – .1, #18 – #19

NORFOLK

News/Talk

WNIS  2.1 – 2.4, #14 – #13

WGH-FM HD2  .1 – .1, #24 – #24

News

WNOH .3 – .3, #23 – #22

Sports Talk

WVSP 1.1 – 1.4, #17 – #16

WGH-AM .1 – .1, #24 – #24

Public Radio News/Talk

None

JACKSONVILLE

News/Talk

WOKV-FM 9.1 – 8.7, #3 – #3

News

WJBT-HD2 .2 – .2, #21 – #22

Sports Talk

WOKV-AM .2 – .2, #21 – #22

Public Radio News/Talk

WJCT 2.4 – 2.8, #13 – #12

WEST PALM BEACH

News/Talk

WFTL 2.6 – 2.6, #8 – #9

WJNO .9 – 1.2, #14 – #13

WZZR 1.2 – 1.0 #13 – #14

News

None

Sports Talk

WMEN .5 – .5, #16 – #16

WBZT .3 – .3, #19 – #18

Public Radio News/Talk

WLRN 2.6 – 2.2, #8 – #11

WLRN-HD2 Stream DNA – DNA, DNA – DNA    

GREENSBORO

News/Talk

WPTI 3.9 – 3.7 #10 – #10

News

None

Sports Talk

None

Public Radio News/Talk

WFDD 4.4 – 4.2, #7 – #9

WUNC 2.5 – 2.1, #12 – #12

MEMPHIS

News/Talk

WREC 1.4 – 1.4, #10 – #10

KWAM .4 – .5, #13 – #12

News

None

Sports Talk

WMFS 2.3 – 2.6, #7 – #7

WMC-AM .2 – .3, #15 – #13

WMFS Stream .2 – .2, #15 – #14 

Public Radio News/Talk

WKNO 1.1 – 1.0, #11 – #11

WKNO-HD2  DNA – DNA, DNA – DNA

HARTFORD

News/Talk

WTIC-AM 5.4 – 4.2, #6 – #8

WDRC-AM 1.6 – 1.2, #16 – #16

WPOP .2 – .2, #20 – #20

WTIC-AM Stream .2 – .2, #20 – #20

News

None

Sports Talk

WUCS 1.8 – 1.5, #14 – #15

Public Radio News/Talk

WNPR 5.0 – 6.4, #7 – #5

WFCR .4 – .4, #18 – #19 

Notes: Public radio news/talk WNPR’s +1.4 (5.0 – 6.4) represents Hartford’s largest (6+) April 2024 – May 2024 increase. 

On the other hand, news/talk WTIC-AM’s -1.2 (5.4 – 4.2) is the market’s largest (6+) April 2024 – May 2024 decrease. 

Mike.Kinosian@gmail.com

Industry News

WABC Names Dominic Carter Host of 3:00 pm Hour

Red Apple Media’s WABC, New York announces that Dominic Carter is the new host of the daily 3:00 pm to 4:00 pm show, the same slot previously occupied by Rudy Giuliani until he was let go by the company in mid-May. The show simulcasts on WABC Radio and WLIR-FM, Hampton Bays on Long Island. Carter willim continue to host his nightly 12:00 midnight to 1:00 am show as well as his 11:00 pm to 12:00 midnight heard on Sundays. Red Apple chief John Catsimatidis says, “It is with great pleasure that I announce Dominic as our 3 to 4 pm host. Dominic is an exceptional broadcast journalist and political commentator who presents all sides of issues relevant to our listeners. He’s done an excellent job with his overnight programs and I know he will do the same with the 3:00 pm hour.” Carter comments, “I’m excited about hosting an afternoon slot and grateful for the trust that Mr. Catsimatidis and [president] Chad Lopez have shown in me. It’s an honor to serve the New York City area listeners, especially on a powerhouse station like WABC Radio, as well as WLIR 107.1, our sister station on Long Island.”

Ratings Takeaways

May 2024 PPM Ratings Takeaways – Part Three

imMay 2024 PPM Data – Information for Nielsen Audio’s May 2024 ratings period (April 25 – May 22) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

No share or rank thresholds are required to be included here.

MLB team names of spoken-word flagships are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are April 2024 – May 2024 (6+).

PORTLAND

News/Talk

KXL 6.4 – 5.8, #2 – #2

KEX 1.6 – 1.7, #20 – #20

KUFO .7 – .7, #23 – #24

KPAM .3 – .3, #30 – #31

News

None

Sports Talk

KXTG 1.5 – 1.2, #21 – #21

KFXX 1.4 – 1.0, #22 – #22

KPOJ .6 – .4, #27 – #26

KMTT .2 – .2, #34 – #33

KFXX Stream  DNA – .1, DNA – #36

Public Radio News/Talk

KOPB 5.1 – 5.0, #4 – #5

KOPB Stream  .7 – 1.0, #23 – #22

CHARLOTTE

News/Talk

WBT-AM/FM 4.2– 4.7, #8 – #7

News

WRFX-HD2 DNA – .1, DNA – #23

Sports Talk

WFNZ-FM 3.3 – 3.7, #13 – #10

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 4.4 – 3.4, #6 – #12

WNSC .8 – .7, #20 – #21

WFAE-HD3 DNA – DNA, DNA – DNA

SAN ANTONIO

News/Talk

WOAI 2.8– 2.8, #12 – #13

KTSA 2.1 – 1.9, #17 – #19

News

None

Sports Talk

KTFM 1.2 – 1.4, #24 – #21

KTKR .6 – .5, #29 – #29

KZDC .5 – .4, #31 – #31

Public Radio News/Talk

KSTX 2.2 – 2.1, #15 – #17 

SACRAMENTO

News/Talk

KFBK 6.2 – 8.0 #3 – #2

KSTE-AM 1.9 – 2.5, #19 – #15

KSAC-AM .8 – 1.0, #23 – #21

News

None

Sports Talk

KIFM 1.0 – 1.0, #22 – #21

KHTK 1.8 – .9, #20 – #23

KIFM Stream  DNA – DNA, DNA – DNA 

Public Radio News/Talk

KXJZ 2.8 – 3.6, #14 – #10

KQEI .3 – .2, #28 – #28

KQED .1 – .1, #30 – #30

KUOP DNA – DNA, DNA – DNA

Note: News/talk KFBK’s +1.8 (6.2 – 8.0) represents the largest (6+) April 2024 – May 2024 increase by any station in these 12 PPM-markets.

PITTSBURGH

News/Talk

KDKA-AM 4.3 – 4.6, #9 – #9

KDKA-AM Stream  .2 – .3, #21 – #18

News

None

Sports Talk

KDKA-FM (Pirates) 8.0 – 7.8, #2 – #3

KDKA-FM Stream (Pirates).4 – .3, #20 – #18

WBGG DNA – .1, DNA – #20

Public Radio News/Talk

WESA 5.4 – 4.7, #7 – #8

SALT LAKE CITY

News/Talk

KSL-AM/FM 8.1 – 4.9, #2 – #4

KNRS-AM/FM 2.6 – 3.1, #15 – #14

KKAT .1 – .1, #29 – #27

News

None

Sports Talk

KALL 1.0 – 1.2, #23 – #22

KZNS-FM .4 – .7, #26 – #25

KZNS-AM .6 – .3, #24 – #26

KZNS-AM Stream  DNA – DNA, DNA – DNA

KZNS-FM Stream  DNA – DNA, DNA – DNA

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 3.2 – 3.6, #14 – #12

KBYU-HD2 Stream  .3 – .1, #27 – #27

KUMT .3 – .1, #27 – #27    

Note: News/talk KSL’s -3.2 (8.1 – 4.9) represents the largest (6+) April 2024 – May 2024 decrease by any station in the 36 PPM-markets analyzed thus far. 

LAS VEGAS

News/Talk

KMXB-HD3 1.6– 1.7, #23 – #22

KXNT .2 – .2, #34 – #33

KMZQ .1 – .1, #35 – #37

KXNT Stream DNA – DNA, DNA – DNA

News

None

Sports Talk

KWWN .6 – .5, #28 – #28

KKGK .6 – .3, #28 – #29

KENO .1 – .1, #35 – #37

KRLV .1 – .1, #35 – #37

Public Radio News/Talk

KNPR 1.9 – 1.5, #20 – #24

ORLANDO

News/Talk

WTKS 6.5 – 5.1, #4 – #7

WDBO 3.9 – 3.7, #10 – #10

WFLF .6 – .8, #19 – #19

WFYY .5 – .5, #21 – #21

WFYY-HD3 DNA – DNA, DNA – DNA

News

None

Sports Talk

WYGM .9 – 1.0, #17 – #17

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFV 1.9 – 1.8, #15 – #16

WMFE DNA – DNA, DNA – DNA  

Note: News/talk WTKS’ -1.4 (6.5 – 5.1) is Orlando’s largest (6+) April 2024 – May 2024 decrease.

CINCINNATI

News/Talk

WLW 13.3 – 11.8, following back-to-back months at #1, slips to #2 (Reds)

WKRC 6.0 – 6.1, #5 – #5

News

None

Sports Talk

WCKY .7 – .8, #19 – #19

WSAI .7 – .4, #19 – #21

Public Radio News/Talk

WVXU 3.3 – 3.2, #10 – #10

Note: News/talk WLW’s -1.5 (13.3 – 11.8) is Cincinnati’s largest (6+) April 2024 – May 2024 decrease.

CLEVELAND

News/Talk

WTAM 7.4 – 7.4, #4 – #5 (Guardians)

News

WMMS-HD2 .1 – .1, #23 – #23

Sports Talk

WKRK 4.2 – 4.8, #10 – #10

WKRK Stream .6 – 1.0, #20 – #19

WARF .1 – .1, #23 – #23

Public Radio News/Talk

WKSU 6.5 – 5.5, #7 – #7

WKSU-HD4 DNA – DNA, DNA – DNA

KANSAS CITY

News/Talk

KMBZ-FM 5.6 – 5.4, #4 – #4

KCMO-AM 1.5 – 1.5, #18 – #17

KMBZ-AM 1.3 – 1.3, #19 – #18

KMBZ-FM Stream .9 – 1.3, #22 – #18

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.4 – 3.3, #10 – #11 (Royals)

KCSP Stream  .6 – 1.1, #26 – #21 (Royals)

KWOD DNA – DNA, DNA – DNA

Public Radio News/Talk

KCUR 2.2 – 2.3, #15 – #15

KANU-HD2 DNA – DNA, DNA – DNA

COLUMBUS

News/Talk

WTVN 5.2 – 5.5, #7 – #6    

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 7.6 – 7.8, #2 – #2

WBNS-AM .6 – .4, #20 #21

WMNI .1 – .1, #22 – #23

WBNS-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 6.1 – 5.4, #5 – #7

Note: Public radio news/talk WOSU’s -.7 (6.1 – 5.4) is Columbus’ largest (6+) April 2024 – May 2024 decrease.

Up next: May 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike.Kinosian@gmail.com

Ratings Takeaways

May 2024 PPM Ratings – Part Two

imMay 2024 PPM Data – Information for Nielsen Audio’s May 2024 ratings period (April 25 – May 22) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

No share or rank thresholds are required for spoken-word stations to be included in our Ratings Takeaways.

MLB spoken-word flagships are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are April 2024 – May 2024 (6+). 

WASHINGTON, DC

News/Talk

WMAL 4.6 – 3.8, #6 – #11

WFED .1 – .1, #30 – #31 (Nationals)

News

WTOP & WTLP 7.8 – 8.2, #2 – #2

Business News WDCH .5 – .6, #23 – #24

WUST .1 – DNA, #30 – DNA

Business News WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.5 – 2.0, #17 – #16 (Nationals)

WJFK-FM Stream .8 – .9, #20 – #19 (Nationals)

WTEM .2 – .5, #25 – #26

WTEM Stream .2 – .4, #25 – #28

WSBN .1 – .1, #30 – #31

WTSD DNA – .1, DNA – #31

WJFK-AM DNA – DNA, DNA – DNA (Nationals)

Public Radio News/Talk

WAMU 11.3 – 10.7, 31st month in succession at #1 

BOSTON

News/Talk

WRKO 3.3 – 2.9, #12 – #13

WXKS-AM .4 – .6, #24 – #24

News

News – Talk WBZ-AM 4.9 – 4.5, #7 – #7

Business news WRCA .2 – .2, #26 – #26

Sports Talk

WBZ-FM 10.1 – 11.0, fifth straight month at #1

WEEI-FM 3.9 – 4.0, #10 – #8 (Red Sox)

WEEI-FM Stream DNA – DNA, DNA – DNA (Red Sox)

WEEI-AM DNA – DNA, DNA – DNA (Red Sox)

Public Radio News/Talk

WBUR 5.8 – 5.4, #3 – #4

WGBH 4.3 – 3.8, #8 – #9 

Note: Sports talk WBZ-FM’s +.9 (10.1 – 11.0) represents Boston’s largest (6+) April 2024 – May 2024increase.

WBZ-FM is the flagship of the NBA’s Celtics, now playing in the NBA Finals against the Dallas Mavericks, whose flagship is rock KEGL.

MIAMI

News/Talk

WIOD 1.3 – 1.4, #23 – #21

News

None

Sports Talk

WQAM 1.0 – .9 #25 – #25

WINZ .3 – .5, #31 – #30 (Marlins)

WQAM Stream .2 – .2, #34 – #33

WMEN .3 – .1, #31 – #36

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 5.3 – 4.3, #5 – #6

WLRN-HD2 DNA – .1, DNA – #36    

Notes: Public radio news/talk WLRN’s -1.0 (5.3 – 4.3) represents Miami’s largest (6+) April 2024 – May 2024 decrease.

Sports talk WQAM is the flagship of the NHL’s Florida Panthers, now playing in the NHL Stanley Cup Finals against the Edmonton Oilers, whose flagship is Edmonton (Alberta, Canada) news/talk CHED.

SEATTLE

News/Talk

KIRO-FM 3.8 – 4.5, #10 – #6

KVI 1.3 – 1.8, #24  – #21

KTTH 1.4 – 1.5, #22 – #23

KPTR .1 – .1, #30 – #29

News

KNWN-AM & KNWN-FM 2.4 – 2.4, #18 – #17

KHHO DNA – DNA, DNA – DNA

Sports Talk

KIRO-AM 3.8 – 3.3, #10 – #14 (Mariners)

KJR-FM 1.6 – 1.8, #21 – #21

KJR-AM .5 – .7, #26 – #26

Public Radio News/Talk

KUOW 7.3 – 7.3, #3 – #2

KSWS DNA – DNA, DNA – DNA 

DETROIT

News/Talk

WJR 1.7 – 1.7, #17 – #17

WFDF .4 – .3, #25 – #25

WJR Stream DNA – DNA, DNA – DNA

News

WWJ 4.6 – 4.4, #10 – #11

WWJ Stream .6 – .4, #23 – #24

WDFN .1 – .1, #27 – #29

Sports Talk

WXYT-FM 9.2 – 8.2, #1 – #2 (Tigers)

WXYT-FM Stream 1.5 – 1.6, #18 – #18 (Tigers)

WXYT-AM .2 – .2, #26 – #26 (Tigers)

WXYT-AM Stream DNA – DNA, DNA – DNA (Tigers)

Public Radio News/Talk

WDET 1.9 – 1.9, #16 – #16

WUOM 1.3 – 1.5, #19 – #19 

Note: Sports talk WXYT-FM’s -1.0 (9.2 – 8.2) represents Detroit’s largest (6+) April 2024 – May 2024decrease.

PHOENIX

News/Talk

KFYI 2.9 – 3.4, #10 – #8

KTAR-FM 2.7 – 2.3, #12 – #19

News

None

Sports Talk

KMVP-FM 2.9 – 3.4, #10 – #8 (Arizona Diamondbacks)

KTAR-AM .1 – .1, #33 – #33 (Arizona Diamondbacks)

KDUS .1 – .1, #33 – #33

KGME DNA – DNA, DNA – DNA

KTAR-AM Stream DNA – DNA, DNA – DNA (Arizona Diamondbacks)

KTAR-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

KJZZ 2.6 – 2.6, #15 – #14

MINNEAPOLIS

News/Talk

WCCO 4.4 – 4.6, #10 – #9 (Minnesota Twins)

KTMY 2.3 – 2.7, #15 – #14

KTLK-AM 2.1 – 1.9, #16 – #17

WCCO Stream .6 – .5, #26 – #25 (Minnesota Twins)

News

KQQL-HD2 .1 – .1, #30 – #30

Sports Talk

KFXN 8.0 – 8.4, #2 – #2

KSTP-AM .1 – .1, #30 – #30

KQQL-HD3 .1 – DNA, #30 – DNA

Public Radio News/Talk

KNOW 6.4 – 6.0, #6 – #6

KNOW Stream .8 – .9, #22 – #23

SAN DIEGO

News/Talk

KOGO 4.3 – 3.9, #8 – #9

KLSD .5 – .4, #24 – #23

News

None

Sports Talk

KWFN 4.0 – 4.3, #10 – #7 (Padres)

KGB-AM .5 – .4, #24 – #23

KWFN Stream DNA – DNA, DNA – DNA (Padres)

Public Radio News/Talk

KPBS 6.6 – 6.6, #2 – #2

TAMPA

News/Talk

WHPT 5.1 – 5.3, #5 – #6

WFLA 3.8 – 3.4, #12 – #13

News

Business news WHNZ DNA – DNA, DNA – DNA

Sports Talk

WDAE 2.3 – 2.2, #16 – #16 (Rays)

Public Radio News/Talk

WUSF 2.0 – 2.1, #18 – #18

WMNF-HD3 Stream .1 – .1, #31 – #31

WUSF Stream DNA – DNA, DNA – DNA

DENVER 

News/Talk

KOA 3.0 – 2.6, #15 – #17 (Colorado Rockies)

KDFD 1.3 – 1.3, #21 – #22

KHOW 1.2 – 1.2, #22 – #23

News

None

Sports Talk

KKSE-FM 3.0 – 3.4, #15 – #12

KKFN 3.4 – 2.8, #13 – #13

KAMP .1 – .1, #33 – #35

KEPN .1 – .1, #33 – #35

KKSE-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

KCFR 2.9 – 2.7, #17 – #16

KUNC 1.1 – 1.2, #23 – #23

BALTIMORE

News/Talk

WBAL 3.3 – 3.6, #10 – #11 (Orioles)

WCBM 1.4 – 1.8, #15 – #14

News

WTOP & WTLP  1.4 – 1.2,  #15 – #17

Business News WDCH  .5 – .6,  #21 – #20

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 2.9 – 3.6, #12 – #11

WJZ-AM DNA – .1, DNA – #28

WJZ-FM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 3.3 – 5.2, #10 – #6

WYPR HD2 Stream .2 – DNA, #26 – DNA 

Note: Public radio news/talk WYPR’s +1.9 (3.3 – 5.2) is tied for Baltimore’s largest (6+) April 2024 – May 2024 increase.

ST. LOUIS

News/Talk

KMOX 4.5 – 4.7, #10 – #10 (Cardinals)

KFTK 1.5 – 1.7, #17 – #17

KTLK-FM 1.3 – 1.3, #18 – #18

KMOX Stream .9 – .6, #19 – #20 (Cardinals)

KFTK Stream .2 – .1, #27 – #28

News

KATZ-FM HD2 .2 – .1, #27 – #28

Sports Talk

WXOS 3.8 – 3.1, #12 – #14

Public Radio News/Talk

KWMU 5.8 – 5.0, #6 – #9 

Up next: May 2024 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Mike.Kinosian@gmail.com

Industry News

Good Karma’s “101.7 The Truth” at White House Juneteenth Ceremony

im

Good Karma Brands staff from WGKB-AM/W269DL, Milwaukee “101.7 The Truth” are pictured above at the Juneteenth Regional Reporters Summit as part of President Joe Biden’s Juneteenth Celebration at the White House yesterday (6/10). From left to right are: on-air host Tory Lowe, marketing consultant Danyale Hegwood, general manager Cherie Harris, and on-air host and director of content Kyle Wallace.

Ratings Takeaways

May 2024 PPM Ratings – Part One

imMay 2024 PPM Data – Information for Nielsen Audio’s May 2024 ratings period (April 25 – May 22) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

No share or rank thresholds are required for spoken-word stations to be included here.

MLB spoken-word flagships are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are April 2024 – May 2024  (6+).

NEW YORK

News/Talk

WABC 3.2 – 3.3, #11 – #10

WOR 1.4 – 1.5, #20 – #19

WKXW 1.0 – 1.0, #23 – #23

WKXW Stream .3 – .2, #37 – #39

WLIR DNA – .1, DNA – #45

News

WINS-FM 4.7 – 4.3, #5 – #5

WCBS-AM 1.8 – 1.5, #19 – #19 (Mets)

Business News WBBR .4 – .4, #34 – #34

WINS-FM Stream .4 – .3, #34 – #37

WCBS-AM Stream .2 – .2, #39 – #39 (Mets) 

Sports Talk

WFAN FM & AM 2.3 – 2.4, #13 -#13 (Yankees)

WFAN FM & AM Stream 1.1 – .8, #22 -#26 (Yankees) 

Public Radio News/Talk

WNYC-FM 4.0 – 3.3, #8 – #10

WNYC-AM .6 – .9, #27 – #24 

Note: Public radio news/talk WNYC-FM’s -.7 (4.0 – 3.3) represents New York’s largest (6+) April 2024 – May 2024 decrease. 

LOS ANGELES

News/Talk

KFI 4.6 – 4.0, #3 – #7

KRLA .9 – .8, #32 – #33

KEIB .6 – .6, #34 – #34

News

KNX-FM 3.4 – 3.3, #10 – #10

KNX-FM Stream .2 – .2, #38 – #38

Sports Talk

KLAC 1.6 – 1.5, #27 – #26 (Dodgers)

Public Radio News/Talk

KPCC 2.1 – 1.8, #19 – #22

Notes: News/talk KFI’s -.6 (4.6 – 4.0) represents Los Angeles’ largest (6+) April 2024 – May 2024 decrease.

Flagships of the Angels are sports talk KLAA (DNA) and sports talk KSPN (DNA).

CHICAGO

News/Talk

WGN 3.8 – 3.0, #9 – #12

WLS-AM .9 – .9, #27 – #26

WVON .2 – .2, #39 – #36

WLS-AM Stream DNA – .1, DNA – #41

WLIP .3 – DNA, #35 – DNA

News

WBBM-AM & WCFS 5.2 – 5.2, #4  – #4

WBBM-AM & WCFS Stream .2 – .1, #39 – #41

Sports Talk

WSCR 3.3 – 3.2, #10 – #10 (Cubs)

WSCR Stream .3 – .2, #35 – #36 (Cubs)

WSHE-HD2 .1 – DNA, #45 – DNA 

Public Radio News/Talk

WBEZ 2.0 – 1.6, #18 – #21  

Note: The White Sox flagship is sports talk WMVP (DNA).

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.4, #22 – #22

KSFO Stream .1 – .1, #37 – #38 

News

KCBS-AM & KFRC 6.2 – 5.7, #3 – #3

KNEW .3 – .2, #30 – #32 (Oakland A’s)  

KCBS-AM & KFRC Stream DNA – DNA, DNA – DNA

KKSF DNA – DNA, DNA – DNA 

Sports Talk

KNBR 3.9 – 4.2, #6 – #6 (Giants)

KGMZ 1.9 – 1.7, #19 – #20

KNBR Stream .5 – .4, #28 – #28 (Giants)

KGO Stream .1 – .2, #37 – #32  

KGO .1 – .1, #37 – #38  

KTCT .1 – .1, #37 – #38  

KGMZ Stream DNA – DNA, DNA – DNA 

Public Radio News/Talk

KQED 7.1 – 5.9, #1 – #2

KALW .2 – .3, #32 – #31

Note: Public radio news/talk KQED’s -1.2 (7.1 – 5.9) represents San Francisco’s largest (6+) April 2024 – May 2024 decrease.

DALLAS

News/Talk

WBAP 3.2 – 2.6, #11 – #15

KSKY .6 – .6, #34 – #34

KLIF-AM .3 – .4, #36 – #36

KFXR-AM DNA – .1, DNA – #43

KSKY Stream DNA – DNA, DNA – DNA

News

News – Talk KRLD-AM 1.4 – 1.5, #28 – #26

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

News KKGM DNA – DNA, DNA – DNA

Sports Talk

KTCK 3.7 – 5.3, #10 – #1

KRLD-FM 2.3 – 2.5, #20 – #19 (Texas Rangers)

KRLD-FM Stream 1.1 – 1.2, #31 – #28 (Texas Rangers)

Public Radio News/Talk

KERA 3.1 – 2.9, #12 – #12

Note: Sports/talk KTCK’s +1.6 (3.7 – 5.3) represents Dallas’ largest (6+) April 2024 – May 2024 increase.

HOUSTON 

News/Talk

KTRH 2.8 – 3.3, #17 – #13  (Astros)

KPRC .4 – .3, #27 – #30 

News

KXYZ .1 – DNA #34 – DNA

Sports Talk

KILT-AM .9 – 1.1, #25 – #24

KBME 1.1 – 1.0, #23 – #26  (Astros)

KILT-AM Stream .4 – .6, #27 – #27

KFNC DNA – DNA, DNA – DNA

Public Radio News/Talk

KUHF 2.5 – 3.4, #18 – #12

ATLANTA

News/Talk

WSB-AM & WSBB 7.1– 7.1, #2 – #2

WFOM .2 – .3, #32 – #30

WGKA .2 – .3, #32 – #30

WAOK Stream DNA – .1, DNA – #33

WAOK .1 – DNA, #35 – DNA

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN DNA – DNA, DNA – DNA

Sports Talk

WCNN 3.8 – 4.1, #10 – #8 (Braves)

WZGC 3.8 – 3.7, #10 – #11

WZGC Stream .5 – .6, #29 – #25

Public Radio News/Talk

WABE 3.4 – 4.0, #13 – #9

WRAS  .6 – .5, #25 – #27

WABE-HD3 DNA – DNA, DNA – DNA 

PHILADELPHIA

News/Talk

WPHT 2.3 – 2.1, #15 – #18

WKXW 1.1 – 1.1, #23 – #24

WPHT Stream .7 – .7, #26 – #25

WURD .4 – .3, #27 – #28

WURD Stream .1 – .1, #31 – #31

WKXW Stream .1 – .1, #31 – #31

WDEL-AM DNA – .1, DNA – #31 

News

KYW & WPHI 5.5 – 5.1, #6 – #6

KYW & WPHI Stream .3 – .5, #28 – #27

WTEL .1 – DNA, #31 – DNA

Sports Talk

WIP 6.7 – 7.4, #4 – #4 (Phillies)

WIP Stream 2.8 – 3.0, #13 – #10 (Phillies)

WPEN-FM 1.3 – 1.5, #22 – #21

Public Radio News/Talk

WHYY 3.1 – 2.9, #9 – #12 

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.6 – 1.7, #18 – #18

WOR 1.1 – 1.2, #19 – #19

WLIR .2 – .2, #28 – #27

News

WINS-FM 5.2 – 5.2, #2 – #3

WCBS-AM 2.2 – 1.8, #15 – #16 (Mets)

WINS-FM Stream .5 – .6, #24 – #23

WCBS-AM Stream .5 – .4, #24 – #24 (Mets)

Business News WBBR .5 – .4, #24 – #24

Sports Talk

WFAN-FM & AM 2.6 – 2.9, #11 – #10 (Yankees)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Yankees)

Public Radio News/Talk

WSUF .2 – .1, #28 – #31 

RIVERSIDE

News/Talk

None

News

KFOO .1 – DNA, #25 – DNA

Sports Talk

KPWK .3 – .4, #21 – #21

Public Radio News/Talk

KVCR .4 – .4 #19 – #21

KPCC .1 – DNA, #25 – DNA

SAN JOSE

News/Talk

KSFO 1.9 – 2.0, #16 – #17

KSFO Stream DNA – .3, DNA – #27  

News

KCBS-AM & KFRC 3.9 – 3.5, #7 – #8

KCBS-AM & KFRC Stream .2 – .2, #28 – #29

KNEW .2 – .2, #28 – #29 (Oakland A’s)  

Sports Talk

KNBR 3.2 – 3.5, #9 – #8 (Giants)

KGMZ 1.8 – 1.3, #19 – #22

KGO Stream .4 – .8, #27 – #26  

KNBR Stream .9 – .3, #26 – #27 (Giants)

KGO .2 – .2, #28 – #29  

KTCT .2 – DNA, #28 – DNA   

KGMZ Stream DNA – DNA, DNA – DNA 

Public Radio News/Talk

None 

MIDDLESEX-SOMERSET-UNION (New Jersey) 

News/Talk

WKXW 7.3 – 7.0, #1 – #2

WOR 3.1 – 3.3, #10 – #9

WKXW Stream .7 – .8, #21 – #19     

News

WINS-FM 2.0 – 2.2, #13 – #12

WCBS-AM .9 – .8, #19 – #19 (Mets)

WINS-FM Stream .3 – .4, #24 – #24

WCBS-AM Stream .1 – .3, #25 – #25 (Mets)

Sports Talk

WFAN-FM & AM 3.9 – 2.9, #8 – #10 (Yankees)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Yankees) 

Public Radio News/Talk

None

Note: Sports talk WFAN’s -1.0 (3.9 – 2.9) represents Middlesex-Somerset-Union’s largest (6+) April 2024 – May 2024 decrease.

Up next: May 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry Views

Pending Business: Post-Game

By Steve Lapa
Lapcom Communications Corp
President

imIn case you missed it, honesty was on full display at Friday’s TALKERS 2024: Radio and Beyond conference.

Sometimes honest or transparent B2B conversations are difficult to digest. But when the truth is presented in an open forum designed to educate and motivate better to listen closely.

High five to keynoter Glenn Beck who shared his personal journey from the bottom to the top. His keynote was clear, honest messaging. Fame and fortune are no substitute for being true to yourself, honest about why and what you do in this business. What will you contribute that will make a difference? Love him or hate him, Beck is a proven, successful professional at what he does best: make you think.

Straight forward hallway conversations with fellow panelist Vince Benedetto, CEO of Bold Gold Media, were philosophical eye openers. Vince is a young, successful owner operator of small and medium market radio stations. Why is radio perceived as a “still is” good business when all his teams know is today’s success? Did someone tell him sales orders rolled in on fax machines? If that was the case, maybe radio stations should go back to faxing. Vince has no rear-view mirror, no experience with the “good old days” – just today’s and tomorrow’s successful opportunities. I explained to Vince, I’ve worked with the frenemy, and it is the generation ahead of him. We who overlook and assume the basics of over 90% radio listenership. It is us who need a look in the mirror!

A moment of honesty comment from John Caracciolo, CEO of JVC Media, was short and to the point, “Where are the bankers?” Nowhere near most local radio station owner operators. Maybe that will change as more terrestrial radio owners, managers, and talent fast forward embracing the future of digital and social media integration.

The research Salem Media Group SVP Phil Boyce shared was inspiring and thought provoking. His numbers tell the compelling story of audience dynamics and choices, especially when we hear how people are listening to radio for longer periods of time. Does anyone honestly care to pitch that key sales point?

Let’s wrap this column up with three key takeaways from the conference:

1. The radio business is alive but wrestling with a future crowded by aggressive competition from the new digital/social media frontier.
2. Successful leaders need trusted, experienced collaborators. Learn from the great Warren Buffet.
3. It takes passion, commitment, expertise, and a great team to stage the annual TALKERS conference. Thank you, Michael Harrison. I learned a lot!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Sabo Sez: Do Your Show

By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host
WPHT, Philadelphia – daily
Talk Media Network – Sundays

imWhen recently starting nightly on WPHT, Philadelphia, I asked program director Greg Stocker if there was anything else management needed from me. Greg said, “Do your show.”

Since that luncheon meeting his words have sifted through my fevered brain and I realized that at this moment in time, his words were profound: Do your show. 

What he did not say:

Meet with sales.

Meet with HR.

Be sure to hit the live reads on time.

Don’t annoy (fill in the blank).

Get all the spots in.

Make sure the studio is clean when you’re done.

David Field listens so be careful.

Meet with sales.

I do my show and nothing else and I’m very happy.  The endless whine coming from our colleagues can be traced to ignoring the prime directive:  Do your show.

 Talk radio is magic, it’s free-form radio. Your music station brethren envy your freedom. They have to call for permission to change the order of pre-programmed songs! You don’t have to do anything which means you can do what you want… which means you can do something great.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Industry News

Edison: “Joe Rogan Experience” Tops in UK

Not a lot of American podcasts are ranked highly in Edison Research’s survey (Q1 2024) of the topim podcasts in the United Kingdom, but UK podcast listeners love Joe Rogan as his “Joe Rogan Experience” show is #1 for the survey period there as well as in the U.S. The only other U.S.-produced podcast making the top 25 for Q1 of this year in the UK was The New York Times’ “The Daily,” finishing #22.

Industry News

WTEM, Washington to Broadcast the WNBA’s Mystics Games

The WNBA’s Washington Mystics and Audacy sports talk WTEM-AM Washington, DC announce a partnership to broadcast Mystics games live on “The Team 980” throughout the 2024 WNBA season.im The broadcasts will feature a simulcast live audio feed from Monumental Sports Network’s television broadcast and fans will be able to hear all 25 of the Mystics’ remaining regular season games available on the network this season. While most radio broadcasts will air on The Team 980, select games will air on “106.7 The Fan” (WJFK-FM) and The Bet Washington (WJFK-AM), and all games will be streamed locally on the Audacy app.

Industry News

Mary Katharine Ham Named Contributor at FOX News Media

FOX News Media announces that it is signing Mary Katharine Ham as a contributor, a role in whichim she’ll provide analysis across the network’s platforms. In addition to her contributor role, she is also a columnist for OutKick and will continue to host her bi-weekly podcast “Getting Hammered” alongside Vic Matus. Ham previously was a FOX News contributor from 2007-2015. She went on to serve as a CNN contributor, departing the network after being suspended in 2022 for speaking out against then-legal contributor Jeffrey Toobin and his Zoom scandal.

Industry News

TuneIn Brings Audio to Discord

TuneIn and Discord announce an agreement that will have the former bring music, podcasts, news, and live radio to the Discord platform. The new ‘TuneIn Radio & Podcasts’ Activity will make it easy to shareim listening experiences with friends on Discord with a huge assortment of free audio to add to hangouts or play in the background. TuneIn CEO Rich Stern says, “We’re thrilled to bring TuneIn to the millions of people who use Discord daily to connect and build friendships through audio. This launch underscores our commitment to provide listeners with access to high-quality audio content wherever they are. To be the first audio partner of this kind on the platform is a testament to our continued investment in innovation to power listening experiences everywhere.”

Industry News

WTOP Honored with Chesapeake AP Broadcasters Awards

Hubbard Broadcasting all-news WTOP, Washington, DC took home seven first place Chesapeake Associated Press Broadcasters Association Awards last weekend, including Outstanding Website forim WTOP.com, Outstanding Newscast and the Best in Show Award for all radio for Outstanding News Operation. WTOP director of news and programming Julia Ziegler comments, “In addition to the breaking news, traffic and weather WTOP offers, we have also made a concerted effort to offer a balanced news diet to our consumers across platforms. There are great ‘good news’ stories happening across the DC region every day. It is a great honor to see some of them honored in this way.”

Industry News

9th Music Industry Reunion: “The Best One Yet!”

im

The 9th annual Music Industry Reunion held in Los Angeles on May 22 brought together more than 120 of radio and record industry artists, managers, producers, lawyers, legends and pros to the Sagebrush Cantina in Calabasas, California. Former AllAccess publisher Joel Denver called it “The best one yet.” Legendary radio personality, actor and stand-up comedian Frazer Smith hosted the In Memoriam celebration of colleagues Dusty Street, Geno Michellini, and Jim Ladd that ended with a toast to their memory. Event organizers Jon Scott and Kenny Ryback welcomed folks who traveled from as far away as New York and Florida. Guest included: Val Garay, Michael Lloyd, Rick Frio, David Forman, J.B.Brenner, Mike Bone, Diane Bennett, Mike Gormley, David Helfant, Jean Johnson, Toby Mamis, Tommy Nast, Marsha Costa, Roy Trakin, and Steve Resnik.

Industry News

Mike Church Show to Give Away a New Car

Nationally syndicated talk radio host Mike Church says his program will give away a brand-new 2024im Kia Sportage on July 4, 2024. Church explains, “We want to provide our listeners with a good, old-fashioned, fun on-air radio contest with the kind of grand prize that Makes Radio Contests Great Again. Listeners can compete each day during the contest to win a free sweepstakes ticket, or they can purchase discounted tickets in our Founders Tradin’ Post Store by using a special code that we’ll announce each day.” Church’s program airs live daily from 7:00 am to 10:00 am ET on his CRUSADE Radio Network.

Industry News

BFoA Giving Day Set for June 13

The Broadcasters Foundation of America announces its annual Giving Day will take place Thursday, June 13. The campaign’s purpose is to raise money to support the Foundation’s sole mission of providing financial assistance to radio and television professionals who find themselves in acute needim due to critical illness or disaster. The campaign also strives to raise awareness of the Broadcasters Foundation’s charitable purpose to ensure that anyone in radio and television who might qualify for aid can apply. BFoA presiddnt Tim McCarthy says, “One hundred percent of Giving Day donations go directly to grants that help our colleagues, who are struggling with life-altering disease or disaster. Any amount – large or small – helps provide much-needed aid to support our colleagues.” The Broadcasters Foundation has distributed more than $15 million dollars in aid over the past 20 years. Monthly grants support broadcasters on a continual basis while they recover from an illness or accident. Emergency grants provide one-time financial aid following a devastating natural disaster or home emergency. Find out more at www.broadcastersfoundation.org.

Industry Views

Pending Business: In Car

By Steve Lapa
Lapcom Communications Corp
President

imWhat happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening.

The numbers tell a riveting story.

The good news is 92% of Americans listen to the radio every week.

The bad news, according to Edison Research, is only 68% of homes have a radio. All of us who were trained on the 90%-plus penetration of in-home radios are officially out of touch. The in-home radio listening experience is fading fast and there is no trend in sight to reverse it. Smart speakers aside, that bedside clock radio that helped millions wake up every morning is a silent reminder of days past. That 90%-plus penetration number will soon be the domain of Smart TV as 91% of homes have internet. That’s more homes than have radios.

The good news is 73% of drivers listen to the radio in the car.

Nearly three out of every four drivers tune in. The bad news is emerging retail media will soon be the final purchase influencer, online and on location. By 2025 more ad dollars (nearly $47 billion) are projected to be invested in retail media than TV. If you are still pitching, “in-car radio is the last purchase influence before the shopper steps into the store,” you are joining the growing group of outdated radio sellers. Let’s stop the head-in-the-sand approach and review what will have better sales power in the current landscape.

1. In-car listening is typically a shared attention experience. Adjust your commercials to work in the in-car environment. Simplify the messaging, repeat critical sales points, make the call to action easy to understand and implement.

2. Frequency sells. Forever the foundation of solid radio sales, repetition works, and compelling messaging can be commuter friendly.

3. Do your homework. If your community relies on several major industries, learn how the new remote workforce impacts in car listening. Different commute patterns may be in play. Know your marketplace before you suggest a schedule.

4. Seasonal trends. Summer is here. What changes are impacting your market?

Is there a go-to resource for advertiser info on your station website?

Some things will never change:

1. Auto is typically the #1 ad category. One of the best places to start the sales cycle of buying or leasing a new car is in the car of that money draining repair clunker and radio is right there!

2. Three out of four commuters drive alone and when you have someone one-on-one messaging will be heard.

3. In-car radio listening still is and always will be that uniquely personal experience.

Finally, owners and top-level management must learn to help sellers adjust to ever changing world of how to work with radio advertisers to meet the consumer where they are today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

WABC, New York Morning Host Sid Rosenberg is This Week’s Guest on Harrison Podcast

77WABC, New York morning show host Sid Rosenberg is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Rosenberg, who is a Jewish native New Yorker and outspoken supporter of Israel, risked his life this past Friday evening (5/17) on a Brooklyn-bound subway train standing up and defending an orthodox Jewish man being threatened with physical assault by an obscenity-spewing, anti-Semitic African American man who appeared dangerously amped up on drugs. The story is compelling and offers insight into the hate and dangers that are on full display in the Big Apple. Harrison and Rosenberg discuss the dangerous spread of anti-Semitism in America, the disturbing behavior of Gen Z on college campuses, and the rise in crime on the streets of America’s leading urban centers. This powerful conversation is not to be missed. Listen to the podcast in its entirety here. 

Industry News

Audacy’s “We Can Do Hard Things” Hosts Honored with Gracie Awards

im

Pictured above are “We Can Do Hard Things” hosts Glennon Doyle (right) and Abby Wambach (left) accepting the award for Best Lifestyle Podcast Co-host/Ensemble. Fellow co-host Amanda Doyle, who is battling cancer, was not present. Wambach said, “Rooms like tonight, nights like this one matter… I want to acknowledge and affirm the little girl inside all of us that was told, ‘You can’t do it because you’re a girl.’ Tonight, I tell that little girl, ‘Yes, you can. Yes, you can.’”

Industry News

NewsNation Expands to 24/7 Operation

Nexstar Media announces that its NewsNation news channel will expand its news programming to 24-hours-per-day Monday through Sunday, beginning June 1. The network will launch the final portion of its live news lineup with the early-evening edition of “NewsNation Now” with Adrienne Bankert on Saturdays and Sundays from 4:00 pm to 7:00 pm ET. The company says that this new block of newsim follows the recent launches of the weekend editions of “Morning in America with Hena Doba” from 7:00 am to 10:00 am ET, “NewsNation Live” from 10:00 am to 1:00 pm ET, “NewsNation Now with Anna Kooiman” from 1:00 pm to 4:00 pm ET, and “The Hill Sunday with Chris Stirewalt,” which debuted earlier this year. Networks division president Sean Compton states, “We are immensely proud to announce that NewsNation is now a 24/7 cable news network. This milestone marks the culmination of our efforts to continue expanding and growing the network since launching it in 2020. It reaffirms our commitment to delivering unbiased news coverage, a mission that resonates deeply with our viewers, fostering their trust in the brand, and strengthening their loyalty to NewsNation.” The network also announces the hiring of three veteran journalists, including the aforementioned Anna Kooiman, who joined in March as anchor of the weekend edition of “NewsNation Now”; senior correspondent Laura Ingle, who most recently served as a senior correspondent at FOX News Channel; and Alicia Nieves, who will be a New York-based correspondent after joining the network from the financial streaming service, Fintech TV.