Monday Memo: Interview Tip
By Holland Cooke
Consultant
Too often, I hear questions as long as (or longer than) replies.
Take a lesson from the late, great King of Talk. I remember Larry asking…
- Bob Hope: “Who do YOU think is funny?
- David Duke: “Don’t you ever get tired of hating?”
- Frankie Valli: “Whose songs are on YOUR iPod?”
Short “Why…” questions, about things the listener might be wondering, are useful. “Why is ____ SO expensive?”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
Edison Research announces the Top 50 Podcasts in the U.S. based on reach for Q4 2024 among weekly podcast listeners age 13+. The list ranks podcasts based on total audience reach from 
WGN AM 720, Chicago today (2/5) announced a multi-year extension with morning show host Bob Sirott who is heard 6:00 am to 10:00 am weekdays. “Management has given me a terrific on-air and behind-the-scenes team, plus freedom to do whatever I want,” Sirott tells TALKERS. “That’s why waking up at 4:30 am is fun now. Actually…that last line is a lie.” Sirott has been the station’s morning drive host since 2020. The station reports, listeners can expect to hear hyper-local stories along with news and conversations related to health, tech, business, travel, entertainment, lifestyle, and where to find the best Chicago-style hot dog. “Bob’s work ethic, focus and character is the stuff of legends in the broadcast industry,” said WGN Radio vice president and general manager Mary Sandberg Boyle. “He’s an excellent communicator and continues to strategically engage and connect with the WGN Radio audience daily. Bob is one of the best in the business and we’re proud to have him as part of the WGN Radio team.” Generations of Midwesterners have grown up with lifelong Chicagoan Bob Sirott whose acclaimed broadcast career spans five decades as a radio host, DJ and television news anchor. Sirott is a national Emmy award-winning journalist who received a 2022 Dante Award from the Joint Civic Committee of Italian Americans and a 2022 Silver Dome Award from the Illinois Broadcasters Association.
12 years with the station. A report in The Chattanoogan says that Joyce, who hosted the late morning “Brian Joyce Unfiltered” program, “parted ways” with the station last week. Joyce joined WGOW in 2012 and became part of the morning drive show in 2018, alongside Jim Reynolds and Kevin West. In 2023, Cumulus retooled the morning show bringing Jed Mescon aboard to co-host with Reynolds and Joyce moved to the late morning slot. 
After the first White House press briefing by the youngest presidential press secretary in history, the calls, emails and texts keep flowing in to me about Karoline Leavitt.
Back in 2022, we were at a client remote, and the owner told me he wanted to introduce us to this young lady who had been a White House aide near the end of Trump’s term. “She is going places,” our client told us.
In early 2024, BBC Studios launched a dedicated audio unit to maximize creative and commercial opportunities for the BBC’s premium podcast output in the global audio market. iHeartMedia Digital Audio Group CEO Conal Byrne says, “BBC has held its position as one of the most respected, highest-quality brands in media for decades, and we couldn’t be more honored and excited to expand our relationship and represent their podcasts titles in the exploding U.S. podcast market.”
optimize operations, and deliver even more value to advertisers and content creators alike. Additionally, by leveraging ART19’s advanced tools for dynamic ad insertion, PodcastOne can implement programmatic advertising and direct sponsorship integrations. PodcastOne president and co-founder Kit Gray states, “We’re not only ensuring the stability of our current monetization streams but unlocking new growth opportunities by leveraging ART19’s cutting-edge technology and advertising opportunities. This move underscores our commitment to innovation and delivering exceptional value to our talent, advertisers, listeners and shareholders.”
Offering LLC and says the deadline to apply for shares in the pre-public offering private placement is Friday (1/31). Newsmax says that its private placement investments are near the $185 million mark. Newsmax has made information about the offering available via its NewsmaxInvest.com site. The offering is available to accredited investors with an annual income of $200,000 or a $1 million-plus net worth.
show tonight (1/29) at 9:00 pm ET. The interview was recorded at the Eisenhower Executive Office Building and FNC says it “will cover the first 100 days of the Trump-Vance administration and other news of the day.”
Audacy. Before he was chairman, Carr had argued that the FCC should not allow a “Soros shortcut” but must follow FCC procedure. In June of last year Carr said the FCC had never previously used the “Soros-shortcut” procedure to approve licenses to a firm with significant foreign ownership. But Audacy argued in its opposition to the Petition to Deny (filed last summer) that there is nothing unique about this request, saying that the FCC “granting a limited waiver deferring its foreign ownership review to facilitate a licensee’s prompt emergence from bankruptcy is consistent with the Communications Act.” Audacy added that the notion that the limited waiver is new “completely ignores longstanding precedent establishing the Commission-approved special warrant process used in a number of prior transactions to allow licensees to emerge from bankruptcy promptly, while affording the Commission sufficient opportunity to review foreign ownership issues post-emergence.”
Don McLean recalls the newspaper headline on February 3, 1959: “Three Rock’n’roll Stars Killed in Plane Crash.” He says, “I cried,” telling AARP Magazine that, years later, “I had my tape machine on, and this song just came out of me: ‘A long, long time ago, I can still remember how that music used to make me smile…’”
posted triple digit increases versus the inauguration of President Joe Biden in 2021 and grew in viewership versus 2017.” Specifically, coverage across FOX News Channel and FOX Business Network peaked at 12 million viewers and 2.6 million in A25-54 in the 12:00 noon ET hour. From 11:30 am to 1:00 pm ET, FNC’s Inauguration of Donald Trump, co-anchored by chief political anchor “Special Report” anchor Bret Baier and anchor and executive editor of “The Story” Martha MacCallum, garnered 11.4 million in viewers and 2.4 million in A25-54, outpacing broadcast networks ABC, NBC, CBS in viewers and all cable networks across the board.
acquisition of AMFM, took on an EVP role at Premiere Networks. He was the president of the fledgling liberal talk radio company Air America and joined Westwood One after Air America shut down in 2006. TALKERS publisher Michael Harrison states, “This is a devastating loss to the radio industry. I had the privilege of working with Gary all the way back to my music radio days when he was a young executive at the old MJI Broadcasting with major industry players like Julie Talbott and Josh Feigenbaum in the early days of our careers. He has subsequently worn a number of key management and entrepreneurial hats in the business – all reflecting his dedication to professionalism and quality. He was very well liked and respected by broadcasters on both sides of the Atlantic. He will be missed.” A service will be held on January 26, 2025 at Riverside Memorial Chapel at 180 West 76th Street, New York, NY 10023. In lieu of flowers, the family requests donations be made to the American Foundation for Suicide Prevention in Gary Krantz’s memory.
president of the United States. The interview will take place tonight at 9:00 pm ET on FNC’s “Hannity.” The interview will focus on the executive orders Trump has signed thus far, his first 100 days in office, and news of the day.
have had the privilege of working at the FCC for over a dozen years now, including serving previously as the agency’s General Counsel, and I am humbled by the opportunity to lead the FCC. The FCC has important work ahead – on issues ranging from tech and media regulation to unleashing new opportunities for jobs and growth through agency actions on spectrum, infrastructure, and the space economy. We will also advance America’s national security interests and protect consumers. I am eager to accelerate the FCC’s work on these and other fronts. I look forward to collaborating with the Trump Administration, my Commission colleagues, and the FCC’s talented staff as well as Congress to deliver great results for the American people.”
The station debuts a new afternoon show, welcoming three-time NFL champion Ted Johnson as afternoon show co-host alongside Andy Hart and Nick “Fitzy” Stevens, who is expanding his role. The trio will be heard on weekdays from 2:00 pm to 6:00 pm ET beginning January 21. 
Johnson will also co-host “WEEI Football Sunday’” with Christian Arcand, Meghan Ottolini, Chris Scheim, Tom E. Curran, Stevens, Hart and Jermaine Wiggins during the NFL season. Former afternoon show co-host Christian Arcand will host nights weekdays from 6:00 pm to 10:00 pm ET.
“Ted not only hoisted the Vince Lombardi trophy three times as a Patriot, but he also played alongside new Patriots head coach Mike Vrabel,” said Mike Thomas, SVP/MM, Audacy Boston. “After his playing days, Ted honed his broadcasting skills in Houston and back here in Boston. He has entertaining stories and valuable information that all Boston sports fans won’t want to miss. Fitzy has been an asset to the station and we’re excited to expand his role to ‘WEEI Afternoons’ with his knowledge as a die-hard Boston sports fan.”
FOX News Media (FNM) will unveil a series of programming changes across FOX News Channel (FNC) and FOX Business Network (FBN), announced FNM CEO Suzanne Scott. Beginning on January 21, FOX & Friends Weekend co-host Will Cain will take over the 4 PM/ET weekday timeslot on FNC with “The Will Cain Show.” FOX News contributor Charlie Hurt will replace Cain as co-host of “FOX & Friends Weekend” beginning January 18. “The Fox Report” and “The Big Weekend Show” will both expand to two hours on Saturdays and Sundays also starting on January 18. Additionally, FBN’s Dagen McDowell will join “The Big Money Show” which will expand from 12:00 noon – 2:00 pm ET on weekdays beginning on January 27 while she also continues to co-host “The Bottom Line” (6:00 – 7:00 pm ET). In making the announcement, Scott said, “As the media landscape continues to evolve, we are always looking to innovate our programming lineup to meet the needs of our viewers, and we are confident the new lineup will best position FOX News Media for the future. Will Cain brings years of experience to the 4:00 pm hour as an accomplished broadcaster and a lawyer and we look forward to adding his insights to what will no doubt be another historic news cycle ahead this year.”
Cain added, “It has been an honor to wake up with America these past four years and I am thrilled to apply my background in news, law, entertainment and business to help our viewers better understand the headlines through thought-provoking content and analysis every weekday afternoon.”
At my very first “Consumer Electronics Show” they were showing-off VCRs. Back to the future. What we have witnessed this week is less about things than experiences.
Salem Radio Network’s (SRN) White House correspondent Greg Clugston (pictured at Trump Tower in NYC) has been providing comprehensive coverage of today’s (1/10/25) historic sentencing of President-elect Donald Trump resulting from 2024 convictions in the so-called “hush money” trial. Clugston – who traveled from Washington, DC to New York City early today – will continue filing SRN News special reports throughout the day from the New York County Criminal Court, the same building where the trial took place.