Pending Business: In Car
By Steve Lapa
Lapcom Communications Corp
President
What happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening.
The numbers tell a riveting story.
The good news is 92% of Americans listen to the radio every week.
The bad news, according to Edison Research, is only 68% of homes have a radio. All of us who were trained on the 90%-plus penetration of in-home radios are officially out of touch. The in-home radio listening experience is fading fast and there is no trend in sight to reverse it. Smart speakers aside, that bedside clock radio that helped millions wake up every morning is a silent reminder of days past. That 90%-plus penetration number will soon be the domain of Smart TV as 91% of homes have internet. That’s more homes than have radios.
The good news is 73% of drivers listen to the radio in the car.
Nearly three out of every four drivers tune in. The bad news is emerging retail media will soon be the final purchase influencer, online and on location. By 2025 more ad dollars (nearly $47 billion) are projected to be invested in retail media than TV. If you are still pitching, “in-car radio is the last purchase influence before the shopper steps into the store,” you are joining the growing group of outdated radio sellers. Let’s stop the head-in-the-sand approach and review what will have better sales power in the current landscape.
1. In-car listening is typically a shared attention experience. Adjust your commercials to work in the in-car environment. Simplify the messaging, repeat critical sales points, make the call to action easy to understand and implement.
2. Frequency sells. Forever the foundation of solid radio sales, repetition works, and compelling messaging can be commuter friendly.
3. Do your homework. If your community relies on several major industries, learn how the new remote workforce impacts in car listening. Different commute patterns may be in play. Know your marketplace before you suggest a schedule.
4. Seasonal trends. Summer is here. What changes are impacting your market?
Is there a go-to resource for advertiser info on your station website?
Some things will never change:
1. Auto is typically the #1 ad category. One of the best places to start the sales cycle of buying or leasing a new car is in the car of that money draining repair clunker and radio is right there!
2. Three out of four commuters drive alone and when you have someone one-on-one messaging will be heard.
3. In-car radio listening still is and always will be that uniquely personal experience.
Finally, owners and top-level management must learn to help sellers adjust to ever changing world of how to work with radio advertisers to meet the consumer where they are today.
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com
follows the recent launches of the weekend editions of “Morning in America with Hena Doba” from 7:00 am to 10:00 am ET, “NewsNation Live” from 10:00 am to 1:00 pm ET, “NewsNation Now with Anna Kooiman” from 1:00 pm to 4:00 pm ET, and “The Hill Sunday with Chris Stirewalt,” which debuted earlier this year. Networks division president Sean Compton states, “We are immensely proud to announce that NewsNation is now a 24/7 cable news network. This milestone marks the culmination of our efforts to continue expanding and growing the network since launching it in 2020. It reaffirms our commitment to delivering unbiased news coverage, a mission that resonates deeply with our viewers, fostering their trust in the brand, and strengthening their loyalty to NewsNation.” The network also announces the hiring of three veteran journalists, including the aforementioned Anna Kooiman, who joined in March as anchor of the weekend edition of “NewsNation Now”; senior correspondent Laura Ingle, who most recently served as a senior correspondent at FOX News Channel; and Alicia Nieves, who will be a New York-based correspondent after joining the network from the financial streaming service, Fintech TV.
Comedy is the top genre among weekly podcast listeners age 13+. Edison says 19 genres have been identified as having at least one percent reach among weekly podcast listeners aged 13 and older in Q1 2024. Edison defines a podcast’s genre using its primary genre in Apple Podcasts. Society & Culture (#2) moved ahead of News (#3) while True Crime followed at #4 and Sports came in at #5. 
call of the race from Indianapolis Motor Speedway on Sunday, May 26. Pre-race coverage begins at 11:00 am ET on SiriusXM INDYCAR Nation and NBC Sports Audio. SiriusXM INDYCAR Nation will also air live coverage of the Indianapolis 500 Miller Lite Carb Day Practice session on Friday (5/24) at 11:00 am ET.
door. I sat down next to him. Seconds later an angry, half-drunk African American guy starts digging his finger into the Jewish man’s chest while yelling, ‘I aint gonna fight for you! I ain’t gonna fight for you! You genocide Jew mother*cker.’Needless to say the Jewish man was scared to death. Noticing that I stood up and proudly proclaimed, ‘I’m Jewish, too!’ I stood next to the Jewish man, arms folded, while the big-mouth bully walked to the end of the car. He continued to rant and holler but he was no longer a physical threat. The scumbag exited the train at the Brooklyn Bridge stop while I sat next to the Jewish man ‘til I got off at Wall Street. He was on his way home to Crown Heights for Shabbat. He said to me, ‘I have no doubt if you didn’t stand up that guy would’ve hurt me. I know who you are. I listen to you. I know you’re a lover of the Jews. I wish people could’ve seen this. Thank you for helping me get home safe for Shabbos. Am Yisrael Chai!’ I will fight for my people despite the potential physical harm to me. God Bless Israel and continue to protect my people!” Don’t miss Sid Rosenberg’s guest appearance on the new installment of the award-winning PodcastOne series, “The Michael Harrison Interview.” He and Harrison candidly discuss the incident and Rosenberg’s position on Israel, Hamas, Gen Z, and NYC crime. It posts tomorrow morning on Talkers.com.
Because you can? Because you aren’t doing AM/FM radio? Because you are on radio, but can’t-do-there what you can-do podcasting? Because you are making money podcasting?
Duran And The Morning Show,” with a live performance from local singer/songwriter sensation Jackie Romeo, currently a contestant on “The Voice.” BFoA says the mixers serve a dual purpose: to bring together up-and-coming broadcast professionals with their peers and executives; and to increase awareness of the BFoA’s charitable mission. BFoA president Tim McCarthy states, “Our first two Media Mixers were a huge success for young professionals who mingled with executives, and we’re looking forward to another great event. We have an obligation to show young people in radio and television that broadcasting offers successful and fulfilling career opportunities. We also need to help them understand what the Broadcasters Foundation does, why it’s important, and how they can help.” The two-hour event is free, but space is limited, and advance registration is required. 
Indianapolis where Art Vuolo – chronicler of radio history and operator of Vuolo video – fondly remembers him early in his career as “a very popular night DJ at powerful WIBC-AM 1070 in Indianapolis doing his show from a tiny studio atop a Mel’s Drive-Inn style restaurant known as Merrill’s Hi-Decker where listeners would vote for favorite songs by flashing their headlights! He also was Indy’s local Dick Clark with a teen dance show on WISH TV 8 called the RC Cola Rhythm Carnival.” After Indy, Summer landed the late-night show at WBZ in 1963. WBZ says, “His show, ‘Nightlight,’ was known for its humor, along with listeners calling in to give him the ‘password’ of ‘one hen, two ducks, and three squawking geese.’ He would also recite poetry on air.” Summer was inducted into the Massachusetts Broadcasters Hall of Fame in 2018 for his work in the industry. He was also known for his TV and radio commercial voiceover work and spent time as a podcast host.
Does anyone care anymore?
Melanie Ricks – transitions to a digital-only format this summer. Station director of content Kyle Wallace says, “We are excited for Mel and the new opportunities a digital show presents itself, particularly as fans explore new ways to consume our content. Carrie and Ben are part of the up-and-coming generation of young broadcasters, and since both teammates joined the ‘Truth’ team at its inception, their passion and grasp on the Milwaukee community will translate through the airwaves.” GKB says, “Jammin with Juice promises to be a dynamic addition to the lineup, offering a fresh perspective on pop culture, trending topics, and lifestyle through the lens of two local millennials. Hosted by Ben ‘Jammin’ and Carrie ‘Noni Juice,’ the show promises to dissect trending topics, share candid opinions, and deliver plenty of laughter as they explore and entertain.”
revenue for its stations by general format and the company’s sports revenue was $56.6 million – an increase of 6.5% – while its news/talk revenue fell 5.5% to $40 million. Audacy chairman, president and CEO David J. Field comments, “Audacy delivered a solid start to 2024 with Q1 EBITDA increasing 173% vs the prior year. Second-quarter revenues are currently pacing up low-single 
digits, and we expect another quarter of substantial EBITDA growth, enhanced by our continuing work on expense reductions. Our improving results are predominantly attributable to a significant acceleration in digital revenue growth, continuing meaningful revenue share gains, and declining expenses as our transformational investments bear fruit. As previously announced, we received court approval of our consensual pre-packaged Plan of Reorganization, which will reduce our debt by 80%, and are now awaiting FCC approval to complete the process. I want to salute our team for their excellent work in driving financial and operating progress while simultaneously executing our reorganization plan, all without disruption to customers, listeners, partners, vendors or our staff.
revenue was $102 million, down 5.5% from the same period a year ago. The company’s Digital Audio Group revenue was $239 million, up 7% over Q1 2023. Breaking that segment down, Digital (excluding Podcast) revenue was $148.3 million (up 1.2%), and Podcast revenue was $90.6 million (up 18%). iHeartMedia chairman and CEO Bob Pittman says, “We’re pleased to report our first quarter of year-over-year Adjusted EBITDA growth in five quarters, driven by the substantial sequential year-over-year improvement in the performance of all our segments: the Multiplatform Group, the Digital Audio Group, and the Audio and Media Services Group – with the Digital Audio Group hitting its best Q1 EBITDA margin ever. Additionally, our Q1 results were in line with our previously provided Adjusted EBITDA and Revenue guidance ranges. Although the marketplace continues to be dynamic, we continue to see meaningful opportunities for growth in our businesses and we remain confident in 2024 as a recovery year.”
When a new restaurant opens, smart owners put the phone on busy so would-be diners believe the joint is hot, packed and hard to get in to. At street fairs we are drawn to merchant booths with long lines. Crowds give us confidence.
(5/11) airing from 10:00 am to 1:00 pm ET. Good Karma Brands founder Craig Karmazin comments, “We are so proud of the work Aaron and Emmett have put in to earn the opportunity for a new national show. Fans are familiar with their voices locally in Cleveland and nationally with their fill-in hosting work. They are a great representation of Good Karma Brands and Cleveland, and their contributions will continue to put the city on the national stage.” The program will also air on “ESPN Cleveland,” ESPNCleveland.com, TheLandOnDemand.com, and the ESPN and The Land on Demand apps. 
with Westwood One Sports. Eaby joined Westwood One as an editor after graduating from college in 1997. He has been an on-site producer for the NFL on Westwood One for 25 years, including 16 Super Bowls and 23 AFC/NFC Championship Games. Eaby has also served as an on-site producer for the network’s NCAA March Madness basketball tournament broadcasts for 23 years. WWO president and Cumulus EVP, corporate strategy & development Collin Jones says, “Our listeners, advertisers, and league partners turn to Westwood One Sports because we deliver consistently outstanding audio broadcasts. With Mike’s experience, passion, and vision, I’m confident he is the perfect person to quarterback Westwood One Sports into its next era.” 
There is something about 40.
the radio industry and listeners. Voting for inductees begins May 20 and runs through June 3. The top six vote recipients from the more than 900 industry members receiving ballots will gain induction as part of the 2024 Radio Hall of Fame Induction class. The two additional inductees that will make up the eight-person induction class will be selected by the Radio Hall of Fame nominating committee. Spoken-word format personalities nominated include: John & Ken, Larry Elder, Lee Harris, Lincoln Ware, and Phil Hendrie. 
“Speak Up!” mentorship program in honor of the late Laurie Kahn (pictured). “Speak Up!” is a one-year mentorship designed for women in small to medium radio markets seeking guidance and mentorship to further their career goals. One candidate from radio broadcasting, from any department, will be selected and jointly mentored by MIW experienced executives and Media Staffing Network certified coaches. The application window closes on Friday, May 17. MIW board president Ruth Presslaff says, “This mentorship is particularly special as it continues Laurie’s mission. We are honored to have the privilege to partner with [Media Staffing Network president] Lisa Fields to carry that legacy forward.” 
To be an expert in marketing requires expertise in how memory works. Early in my consultant practice, I studied and read every book I could find on the processes of memory. The best book is Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Put simply, how many times does a consumer have to hear a message before it has impact? The book, a collection of studies, is the foundation for every qualitative study in the field today.
York market president Chris Oliviero says, “Boomer has become a true cornerstone in the long, storied history of WFAN. He was already the highest-rated morning show in the FAN record books, and now, with this new extension, he will add longest-running to his accolades. And most excitedly, we are certain the best is still yet to come as Boomer begins this new chapter in his career by making a longterm commitment to the FAN, along with a creative vision for elevating the brand together to new heights.” Esiason comments, “For the last 17 years, it has been an honor to be the voice that New York sports fans wake up to. I could not be more excited to continue delivering four hours of entertaining conversation at the most vibrant and storied sports radio station in the country, working alongside the morning crew. I would like to thank Audacy, Chris Oliviero, and, most importantly, our passionate listeners for the opportunity to continue on this incredible ride.”
It’s complicated, this whole Federal Trade Commission ruling potentially banning the non-compete. Considering where you stand on the non-compete concept, it’s really all about evaluating the five “C” profile of your media business.
APPLAUSE for Daniel Centofanti, a good egg, known to several generations of Southern New Englanders as “Giovanni,” mornings on WPRO-FM, Providence… until today, the 50th anniversary of the station’s format flip from Beautiful Music to CHR.
KDKA-TV personality who became afternoon drive host at news/talk KDKA-AM, Pittsburgh in December of 2020. Colin Dunlap appears to be set to continue hosting the afternoon drive show solo. Audacy has stated that these staff cuts will amount to “less than 2%” of the company’s workforce.
approach. Audacy SVP of sports monetization Lee Davis states, “We’re thrilled to bring together our unrivaled sports portfolio under Audacy Sports. Consolidating our cross-platform sellable assets under one name creates a compelling opportunity for brands to connect with listeners at scale – through our digital and broadcast network platforms or locally, through our owned sports stations – wherever and whenever they tune into Audacy content.” Audacy Sports is powered by the company’s 40 owned-and-operated all-sports stations and affiliates, 160 sports streaming channels on the Audacy app, a sports podcast network featuring over 600 titles and live events, 150 professional and collegiate teams – including play-by-play broadcasts, the Infinity Sports Network (formerly CBS Sports Radio) and BetQL Network.
McKone is named the new headline anchor and co-host on the station’s “Zolak & Bertrand” midday program. McKone takes over for Rob “Hardy” Poole, who moved to mornings with Fred Toucher on the station in January 2024. McKone has been a part-time on-air personality at the station since 2013. In addition to co-hosting and providing headlines on all weekday and weekend shows across the station, he has served as studio host for the Celtics and Bruins radio broadcasts.
The fourth and final round of ratings data from Nielsen Audio’s March 2024 PPM survey has been released for: Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. The March 2024 survey period covered February 29 – March 27. TALKERS managing editor 