Industry News

MIW Presents Dan Spears with Erica Farber Impact Award

Mentoring and Inspiring Women in Radio, Inc. names Dan Spears, vice president of industry relations and licensing for BMI, the recipient of the 2nd Annual MIW Erica Farber Impact Award that recognizes individuals who drive meaningful change by actively engaging with impactful organizations and generouslyimg contributing their time, expertise, and resources. Honorees are true champions of service, demonstrating an unwavering commitment to fostering growth and progress within the industry. Spears was presented with the award by Erica Farber on Monday, April 7, at the MIW Lipstick & Lobster Dinner. MIW board president Sheila Kirby says, “Dan is the epitome of a leader who not only advocates for progress but actively makes it happen. His dedication to mentorship, industry collaboration, and fostering new events and opportunities for women is invaluable. We are honored to recognize his contributions with this award.”

Uncategorized

“VINCE” Debuts at #7 on Podtrac’s March Podcast Ranker

Podtrac releases its March Top Podcasts ranker for the U.S. based on unique monthly audience andimg NPR’s “NPR News Now” jumps The New York Times’ “The Daily” for the #1 spot. Other moves of note include FOX Audio Network’s “FOX News Hourly Update” rising two places to #5 and Silverloch’s “VINCE” (Vince Coglianese) debuting at #7. See the complete chart here.

Industry Views

Monday Memo: NAB Show, Survive and Thrive

By Holland Cooke
Consultant

imgHello from Las Vegas, ever-changing yet timeless. Here this week the NAB Show is “Powering the Next Era of Storytelling.” And it’s about time. While there is now a filibuster-proof U.S. Senate majority to require that cars include AM receivers, some AM stations are being shut off. Over the weekend millions took to the streets and this morning Wall Street braced for more. So, the vibe here is positively rejuvenating.

“If you’re here, you’ve already defied the odds.” 

National Association of Broadcasters president & CEO Curtis LeGeyt congratulated attendees at a perennial event that – on its own – paid for the trip, the NAB Show Small and Medium Market Radio Forum. As big corporate owners make big trade press headlines in big markets, the mojo in the minor leagues is downright invigorating.

Picture speed-dating for great ideas. The room is set up with roundtables. Each half-hour, attendees share what’s working back home, then rotate. Table topics included, “The Secret to Radio’s Digital Ad Success is Being Local First,” and “Podcasting Strategies for Radio,” and “Monetizing High School Sports,” and there were heartwarming stories about “Developing Your Community with Events and Social Media.” And, yes, THE most popular table – to which participants dragged chairs from elsewhere: “AI’s Use Throughout Your Station.”

Did you know that May is National Small Business Month? And National Small Business Week is May 4 to 10? Plan now to do what these plucky broadcasters shared ideas for doing: Use your broadcast and digital assets and your local engagement to, in NAB Show speak: “Unlock the Power of the Creator Economy.”

im

“A connection on LinkedIn is worth a hundred on Instagram.”

As corporate cost cuts continue, I’ve been collecting and sharing opportunities. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. And in last week’s column I recommended and demonstrated some valuable and FREE tools.

Now – courtesy of ThinkTAP’s Richard Harrington – a road map for selling your services. Here’s the deck from his super-useful session “Working with Brands: How to Get Your Foot in the Door and Stay There.” And don’t let the term “brands” scare you. Think local businesses.

Sampler:

— Your prospects crave the sort of engagement that successful on-air people have accomplished. “Build your Email list!” Harrington urges.
— Then, take every opportunity to engage. Important: “Reply to people who replied” to something you have posted. “Such a small percentage do reply that this makes their day.”
— “Do what you can to pull audience into a place you can control.” Anyone working in the industry we used to call “radio” now needs to be facile with social media and podcasting and video. So, use those skills and tools to “create content that can be used by the brand.”
— Especially opportune: demonstrate how to use what your client sells.

New to selling your services? Generous with his experience, Harrington’s deck will suggest lots of transactional technique.

Our industry, like ‘Vegas, is ever-changing yet timeless.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Defining Podcasting for the Future

Edison Research and audio advertising agency Oxford Road are releasing a white paper titled, “What is a Podcast?: Preserving its Essence, Structuring for Expansion.” The authors says this report “reveals critical insights into how evolving listener habits, industry fragmentation, and ambiguity in podcast definitions are affecting podcasting’s future growth and commercial viability.” They say that data from a nationallyimg representative survey of over 4,000 people “identifies a significant identity crisis driven by the convergence of audio-only content and video formats popularized by platforms like YouTube and Spotify.” It shows: 1) 72% of Americans 12+ consider recordings of people discussing any topic on YouTube that are also available as audio-only shows elsewhere to be a podcast; 2) Advertisers face significant barriers to investment due to inconsistent standards, fragmented reporting, and unclear attribution; and 3) A clear, shared definition and interoperable measurement are urgently needed to realize podcasting’s full economic potential. Regarding defining podcasts, they propose new working definitions as follows: Podcast (noun): “An on-demand audio-driven program featuring episodic content across wide-ranging themes and formats. Traditionally delivered via open RSS and conversational in nature, it can include platform-based distribution and is commonly supplemented by video.” And Video Podcast (noun): “An episodic, on-demand program centered on spoken-word content, where synchronized visuals meaningfully shape the experience.” You can download the white paper here.  

Industry News

iHeartMedia Gets into Asian Podcast Business

iHeartMedia will launch a slate of multi-language podcasts from high-profile hosts across the fast-growing Asian market. This push into the Asian Pacific region will be in partnership with Mammoth Media Asia.img iHeartMedia says the Asia Pacific podcast market was valued at US $373.57 million in 2024 and is projected to grow at a compound annual growth rate of 30.2% to $3.1 billion value from 2024 to 2031. iHeart Digital Audio Group CEO Conal Byrne comments, “We’ve seen the strong growth of the Asian markets – both on a domestic level and with influence across global markets and we are excited to partner with Mammoth Media Asia to launch the first-ever slate of iHeartPodcasts developed in Asia.”

Industry News

House Democrats Announce Brendan Carr Investigation

Democrats on the House Energy and Commerce Committee announce they are launching an investigation into Federal Communications Commission Chairman Brendan Carr’s “attacks on the First Amendment and his weaponization of the independent agency.” In a press statement, Committee Democrats accuseimg Carr of “illegally targeting broadcast networks and media companies perceived to be unfavorably covering the Trump Administration – wasting critical agency resources on bogus investigations in the process.” The lawmakers are also questioning Carr’s “commitment to his agency’s independence, given his frequent trips with the president to Mar-a-Lago and his targeting of entities that the president has criticized or sued in his personal capacity.”  Committee Ranking Members says that “under Carr’s leadership, the FCC has harassed CBS for routine editing practices, reinstated lawfully denied complaints against ABC and NBC, launched a bogus investigation into KCBS-AM in San Jose simply for reporting publicly available information, and directed the FCC’s Enforcement Bureau to launch investigations into NPR and PBS based on false allegations.” The Committee is requesting documents and communications “related to its investigations of media entities,” “all communications between Carr and current White House officials and between Carr and other Trump Administration officials that relate to investigations,” as well as Carr’s travel records.

Industry News

Newsmax Stock Soars After IPO

The newly issued shares of media organization Newsmax went through the roof yesterday – rising to $233 per share from its Monday debut of $14 per share. Newsmax stock trades on the New York Stockimg Exchange under the ticker symbol NMAX. CNBC reports that the rise brought the company’s market capitalization to “nearly $30 billion – surpassing the market cap of legacy media companies like Warner Bros. Discovery and Fox Corp.” Newsmax CEO Christopher Ruddy told CNBC, “Americans for a long time have been voting with their remote controls, downloads, apps to say they want Newsmax. Now investors powerfully are buying Newsmax shares because they like us, they value us and they want us to keep growing.” See the CNBC story here.

Industry News

Changes on iHeartMedia’s Board of Directors

iHeartMedia reveals that board member Brad Gerstner is choosing not to stand for re-election and will conclude his service on its board of directors in order to focus on his other commitments. Gerstner, the founder and CEO of Altimeter Capital, has been a member of the iHeartMedia board of directors sinceimg 2019. iHeartMedia CEO and chairman Bob Pittman says, “When we began this journey together back in 2019, Brad was only able to promise us one term as a director due to his enormous commitments to Altimeter and its portfolio companies, and we’re grateful he gave us five terms. We appreciate all the contributions he made during that time, especially his experience and view of technology and the future – which helped us determine how to make the technology transitions we needed to maximize our revenue opportunities in an increasingly data-focused and technology-led marketplace. He’s had a significant impact on iHeart’s success and our vision for the company’s direction.” The company announces that its board of directors is nominating Robert Millard to stand for election at the its 2025 Annual Meeting of Stockholders on May 13. Millard is a director of Evercore, an international investment bank, and co-founder and former Chairman of the Board of L3 Technologies, a major defense technology company.

Industry News

iHeartMedia Promotes Stocker to Area President

iHeartMedia names Jennifer Stocker area president for the Nebraska-Iowa Area. She’ll oversee markets including: Omaha, Des Moines, Sioux City, Davenport, Ogallala and Cedar Rapids markets. Divisionimg president Shosh Abromovich says, “I am excited to announce that Jen will be leading the Nebraska-Iowa Area! Jen’s strong work ethic, organizational skills, positive attitude, culture-first mentality and competitive drive make her the perfect fit to elevate this Area to new heights. Her passion for our radio brands and profound understanding of the connection with our audience across all platforms will foster growth within our community, advertising partners and team.”

Industry News

Radio Pro Jim Quinn Dies at 82

Radio personality Jim Quinn died on Sunday (3/30) at the age of 82. Pittsburgh’s TribLIVE reports about the career radio host who worked for much of his career as a music jock and morning show host beforeimg transitioning to a conservative talk host in the early 2000s. Quinn started his radio career at KQV, Pittsburgh in the 1960s. Quinn partnered with Don Jefferson for the popular “Quinn and Banana” show on WKTQ in Pittsburgh from 1983 to 1992. The TribLIVE story notes that Quinn took a position at WRRK, Braddock, PA where he honed his conservative talk chops. He partnered with Rose Tennent and had a successful run with “The Warroom with Quinn and Rose” on iHeartMedia’s WPGB-FM, Pittsburgh as well as on satellite radio. See the TribLIVE story here.

Industry News

Audacy Names Reis-Dennis Head of Podcasts

Audacy promotes Leah Reis-Dennis to head of podcasts, in which she’ll lead content, partnerships, and marketing for Audacy’s slate of podcasts. Audacy chief business officer Chris Oliviero says, “Leah hasimg been instrumental in the growth and success of our podcast portfolio, and we’re honored to elevate her into this expanded leadership role. Her creativity and strategic vision will drive our continued investment in digital audio and podcasting, advancing our content strategy, deepening our partnerships and delivering a premium experience for listeners and innovative solutions for advertisers.” Reis-Dennis joined Audacy in 2022, most recently serving as vice president of podcast content strategy and business development.

Industry News

Urban One Cuts Two Hosts from 93.5/107.5 The Fan in Indy

Earlier this week, Urban One dismissed sports talk hosts Andy Sweeney and Jimmy Cook, both on air at “93.5/107.5 The Fan” WIBC-HD2/W228CX/W298BB in Indianapolis. As the Indy Star reports, Sweeneyimg was co-host of the morning drive show with co-host Kevin Bowen. Cook was co-host of the midday “Query & Company” program with Jake Query. In the aftermath, Sweeney posted to X: “Let me say this… I loved covering your teams. The @Pacers are a class act organization and covering an NFL team @Colts was something I wanted. Also, it was great working with super dudes like @KBowen1070 and @MarcD1075. I wish them the best, but they won’t need it.” See the Indy Star’s story here.

Industry News

Urban One Reports Q4 ’24 Net Revenue Down 2.7%

Urban One, Inc reports its operating results from the fourth quarter of 2024 and reveals net revenue was approximately $117.1 million, a decrease of 2.7% from the same period in 2023. The company reported an operating loss of approximately $1.9 million for the quarter, compared to operating income of approximately $6.8 million for the three months ended December 31, 2023. Broadcast and digitalimg operating income was approximately $38.6 million, an increase of 1.7% from the same period in 2023. Net loss was approximately $35.7 million for the quarter, compared to net loss of $11.0 million for the same period in 2023. Urban One CEO and president Alfred C. Liggins, III states, “Our Adjusted EBITDA of $103.5 million came in at the mid-point of guidance, helped by strong political advertising revenues in the radio division. The radio outperformance was offset by declines in both advertising and affiliate revenues at the cable TV segment, as audience delivery continued to underperform expectations. We are however seeing some stabilization in the first quarter cable TV delivery, which should help to mitigate the continuing decline of linear TV subscribers. First quarter core radio revenue demand weakened, with pacings down 13.6%, although the second quarter is showing signs of improvement, with core pacings currently down 1.7%.”

Industry News

WWO: Study Says Podcast Reach Matches TV

This week, Cumulus Media | Westwood One’s Audio Active Group blog looks at data from the recently published Edison Research project The Infinite Dial. The focus is on podcasting’s rise in reach and the blog points to several takeaways for marketers: 1) Podcasting is now a mass reach media vehicle.img Podcasting is no longer a niche platform lacking scale. Podcasts deserve a larger role in media plans as opposed to “test and learn” experimental buys. 158 million Americans, 55% of persons 12+, are reached monthly. Among persons 18-34, 18-49, and 25-54, monthly reach is now 65% to 73%; 2) It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 weekly reach (52%) is as big as TV’s (52%); 3) Brands targeting women should give podcasts a starring role in media plans: Podcast female audiences have hit record highs in habituation and reach; 4) Among male demographics, monthly reach is now in the low 70% range; and 5) Adopt agency media legend Arnie Semsky’s “5% solution” to podcasts: Allocate 5% of digital ad budgets to podcasts. See the complete blog post here.

Industry News

AWMF Announces Gracies Winners

The Alliance for Women in Media Foundation unveils the winners of the 50th Annual Gracie Awards, celebrating five decades of amplifying women’s voices, stories, and achievements in media. AWMF says, “This landmark anniversary marks not only a reflection on past trailblazers but also a declaration of the continued power of women shaping the cultural and media landscape.” The winners across all categoriesimg include: Megan Thee Stallion, Mayim Bialik, Kathy Bates, Angela Yee, Keke Palmer, Rita Cosby, Jill Schlesinger, Kristin Klingshirn, Letty Peniche and more. They will be honored at the Gracie Awards Gala on May 20, 2025, at the Beverly Wilshire in Los Angeles, which will be hosted by actress, comedian, and podcaster, Fortune Feimster. Local and student award recipients will be recognized at the Gracie Awards Luncheon on June 18 at Cipriani’s in New York City. AWMF president Becky Brooks says, “For 50 years, the Gracie Awards have honored the storytellers who push boundaries and redefine what’s possible. This is more than an awards show – it is a movement that has championed inclusion, representation, and truth in the media. The women we celebrate today are shaping the next 50 years, ensuring that our narratives are not just seen or heard, but felt and remembered. And we are excited to have Fortune Feimster join us as the host for our Golden Anniversary Gala in Los Angeles, bringing her incredible wit and energy to this unforgettable celebration.” You can see all the winners here.

Industry News

FCC Chairman Brendan Carr Comments on Swatting

In response to the recent swatting attack on nationally syndicated talk radio host Joe “Pags” Pagliaruloimg in Texas and several other conservative talk personalities, Federal Communications Commission Chairman Brendan Carr posted the following to his X account, “The recent surge in ‘swatting’ attacks against conservatives is a dangerous form of political violence. I’ve been in touch with law enforcement to ensure they have access to the trace back resources that locate a call’s originating point. Bad actors will face accountability.” So far, no one has been hurt in these swatting incidents. If you missed Joe Pags’ account of what happened to him, read TALKERS’ account here.

Industry News

Report: Cox Media Group Stations Being Shopped

According to a report by Bloomberg, Apollo Global Management, the firm that owns Cox Media Group, isimg employing an investment bank to see if there might be a buyer for the 40 radio and 12 television stations that make up Cox Media Group. Bloomberg reports that other TV groups, including Nexstar Media Group and Gray Media, might be interested in the television stations.

Industry News

Edison Research: Podcast Consumption Reaches New High

Edison Research releases its research project The Infinite Dial 2025 (with support from Audacy, Cumulus Media, and SiriusXM Media) that provides insights into “podcast consumption, online audio trends, in-car audio usage, smart speaker usage, social media behaviors, and other digital media habits.” Some of theimg key findings of this edition of the study include that podcast consumption has reached an all-time high with 70% of Americans age 12+ having listened to a podcast; 51% of those Americans age 12+ having watched a podcast; 73% of Americans age 12+ having consumed a podcast in either audio or video format, representing an estimated 210 million people; and 55% of Americans age 12+ now being monthly consumers. The study also looked at in-car audio use and finds that among americans age 18+ who have driven or ridden in a car in the past month (88%), 40% have Apple CarPlay or Android Auto, and 33% actively use one of these systems. You can download the study here.

Industry News

Audacy Announces Executive Changes

Audacy makes a number of changes to its senior management team beginning with interim CEO Kelli Turner being named permanent president and CEO. In addition to a couple of promotions, the company has parted ways with four of its senior managers as COO Susan Larkin, chief digital officer J.D. Crowley, chief marketing officer Paul Suchman, and general counsel and EVP Andrew Sutor all exit. Promotionsimg include Chris Oliviero rising from market president for New York to chief business officer; Bob Philips shifting from president of networks and multi-market sales to chief revenue officer; and deputy general counsel Mike Dash rising to EVP and general counsel. Audacy chairman and lead media investor in Soros Fund Management Michael Del Nin says, “On behalf of the Audacy board, we are delighted that Kelli Turner has agreed to take on the permanent president and CEO role and lead Audacy through its next phase of reinvention and growth. She is an exceptional media executive who, along with Chris Oliviero and the rest of the Audacy team, will ensure we continue to invest in high-quality content to engage our audiences and provide best-in-class solutions to our partners.”

Industry News

Rich Herrera to Host “Richmond’s Morning News”

Broadcasting pro Rich Herrera is the new host of “Richmond’s Morning News” on Audacy’s WRVA/WTVR-HD2, Richmond. Audacy Virginia SVP and market manager Bennett Zier says, “Rich brings an authentic voice to the morning airwaves and a strong commitment to his community. His sharp analysis and ability toimg engage listeners in meaningful and entertaining conversation make him a valuable addition to the WRVA team. We’re excited to welcome Rich and continue delivering the news that matters most to our community.” Herrera comments, “I am thrilled to join the WRVA team, a legendary station with a great lineup of hosts and shows. After meeting with Bennett Zier and Zach McHugh and getting the chance to host Richmond’s morning news, I fell in love with the station. My family is excited to make Richmond our home. I want to thank Chris Oliviero and Jeff Sottolano for their support and mentorship, as well as Drew Anderssen, our format vice president, who encouraged me a year ago to transition from sports talk to general news.”

Industry News

WABC’s Catsimatidis Promotes AM in Cars in NYPost Ad

Red Apple Media and WABC owner John Catsimatidis is taking out full-color ads in the New York Post in which he asks consumers not to buy a new car that doesn’t include AM radio. Part of the ad’s text reads asimg follows: For the past 100 years, AM radio has been free for U.S. consumers. “Recently, General Motors and other car manufacturers have spent over $7 million trying to eliminate AM radio. Do not buy a car without AM radio. GM is attempting to influence Congress, making themselves an adversary to consumers. We will publish a list of all House and Senate members who have received money from these lobbyists. Keep AM radio free.”

Industry News

KNBR Re-Ups Host Brian Murphy

Cumulus Media’s San Francisco sports talk outlet KNBR is reportedly extending morning sports talk host Brian Murphy’s deal for another four years. SFGate reports that KNBR program director Mike Hohlerimg announced the news on-air on Tuesday. Murphy is one half of the “Murph and Markus” show. Murphy tells SFGate, “I’ve just really enjoyed my time talking to the Bay Area every morning and talking to my partners – whether it was Paulie Mac or my original partner Tim Liotta or my current partner Markus Boucher. Always enjoyed it, enjoyed the banter with our producers and board ops. I never wanted to leave ever, so it was just going to come down to could we come to an agreement and fortunately we did.” See the SFGate story here.

Industry News

2025 iHeartPodcast Awards Announced

Last night, the 2025 iHeartPodcast Awards were presented at the ACL Live at The Moody Theater in Austin, Texas at SXSW. The Podcast of the Year honor went to “Las Culturistas with Matt Rogers and Bowen Yang. The Best News award was given to with journalist Kara Swisher and NYU professor Scott Galloway for their show “Pivot.” The Best Political podcast honor was presented to “The Megyn Kelly Show.” See all the winners here.

Uncategorized

iHeartPodcast Awards Hosts and Presenters Announced

The 2025 iHeartPodcast Awards Live at SXSW will be hosted by Jack O’Brien and Miles Gray of “The Dailyimg Zeitgeist” podcast at The Moody Theater in Austin, Texas on Monday, March 10 at 8:00 pm ET. Presenters for the 2025 iHeartPodcast Awards will include Annaleigh Ashford and Melissa Moore, Cam Jordan, Chelsea Handler, Dennis Quaid, Ed Helms, Georgia Hardstark and Karen Kilgiraff, Joe Manganiello, Kyle MacLachlan, Sarah Spain, Sophia Bush and more.

Industry News

Anthony Cumia to Host Sunday Night Show on WABC

As tipped by Anthony Cumia himself via X over the weekend, the former “Opie & Anthony” personality and current host of his own show on CompoundCensored will begin hosting a Sunday evening show on Redimg Apple Media’s 77WABC Radio beginning this week (3/9). Red Apple says “The Anthony Cumia Show” will air Sundays from 8:00 pm to 10:00 pm ET. Cumia says, “I am beyond thrilled to join 77WABC. They are the only ones doing great radio, and I’m looking forward to having a blast and connecting with my fans. I’m grateful to John [Catsimatidis] and Chad [Lopez] for offering me this opportunity. We’re going to have a great time!” Lopez says, “Anthony has a strong and loyal following who have missed him on New York radio. Anthony brings another element of entertainment to our weekend programming, which is about having fun.”

Industry News

Audacy Presents Audio Measurement Webinar

Audacy is presenting an Audacy Insights Series webinar titled, “Audio Measurement: New Tools, AI Enhancements, and the Best Way to Track Conversions” on Wednesday, March 12 at 2:00 pm ET. Theimg company says, “The key to success isn’t just great creative – it’s having the right measurement tools in place. Join us for an exclusive webinar where top marketing and measurement experts will break down how to track, optimize, and maximize your audio campaigns across the full funnel.” Topics covered will include: Measurement that drives impact; Optimizing for better performance; AI-powered innovation; Real-world success stories; and The future of measurement. Register for the webinar here.

Industry News

Montague Upped to Promotions Director for iHeartMedia NYC Stations

iHeartMedia New York promotes David Montague to promotions director for New York City stations news/talk WOR-AM and music outlets hip hop WWPR-FM and classic rock WAXQ-FM. iHeartMedia Newimg York director of marketing and promotions Emily Magelof says, “David’s creativity, vision, and dedication have been instrumental in driving our brands. We are excited for him to continue elevating our promotional efforts, ensuring even greater success in the future.” Montague comments, “I am truly honored for this accomplishment and excited for the future. I want to thank my support system at iHeartMedia, friends and family for their continued confidence and believing in me.”

Industry Views

Sabo Sez: Promoting Doom

By Walter Sabo
a.k.a. Walter M Sterling
Host, Sterling Every Damn Night
WPHT, Philadelphia
Sterling On Sunday, Syndicated, TMN

imgDuring my tenure at NBC, once a month the division heads would meet at the behest of the CEO to report on their progress and trends in their sector. As the executive vice president of the FM division, I took a seat in that formidable group and tried to keep my remarks as brief as possible. What could I possibly say that would be more damn important than the words of the president of NBC News or the NBC Television network? In addition to NBC’s CEO, the CEO of owner RCA would often join the fun.

Cable TV was flourishing, and CNN had just launched. I was at least 15 years younger than everyone in that meeting and had a different perspective on cable. Therefore, I was shocked by this exchange:

The CEO asked the president of NBC News what he thought of CNN. The President of NEWS said these exact words:

“It might do well for breaking news but otherwise it will not take the place of our news.”

Next on the staff meeting agenda was a discussion of HBO. Should NBC run spots for HBO? Again, the group did not think HBO would be much of a factor on the entertainment menu. They agreed to run the spots promoting HBO. Yes, I objected but lost.

In its first three decades, CNN was a serious factor for news, ratings, and revenue. CNN brilliantly made partnership deals with local TV stations to exchange stories and carriage. Independent TV stations could tap CNN feeds for breaking news coverage. Those deals, requiring no cable, established CNN at viewer level in every city.

HBO last year won more Emmys than NBC, CBS, ABC and FOX combined. In fact only one Emmy went to a traditional network last year: “Abbott Elementary,” ABC.

Radio’s inherent advantage over all other mass media is its distribution system. Elegant and free, it just works! A decision was made about 10 years ago by many radio companies to use radio’s power, clout, and credibility to promote podcasts. Podcasts… hard to find, hard to hear, and requiring expensive equipment that suffers from buffering now.  The hidden reason for the podcast push is that Wall Street doesn’t love legacy media. They like new things even if the new thing is deeply flawed. When needing money or liquidation, legacy media companies proudly point to their listening STREAMS.

Commercial broadcasters have proven to be not so great at podcasting.  Of course not. It’s a different medium: On-demand audio that can be paused and reviewed. Radio DJs and talk hosts were never trained or attracted to audio creation that is blind to time of day and repeated. It’s different. Why promote it? It’s like NBC promoting HBO.

The good news? Wall Street is realizing the proven appeal of legacy media: The George Soros Funds invested in Audacy. Apollo Advisors, the first-in money for Sirius, now owns Cox Broadcasting. Time to stop throwing our time spent listening and creative energy at podcasts that price their audience lower than legacy media. Bad business.

The wise way to benefit from the podcast revenue opportunity is to buy what works. Acquire existing, successful podcasts and aggregators.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Former NY Governor Patterson Joins 77WABC Show

Red Apple Media announces that former New York Governor David Patterson is joining 77WABC for the program “Left vs. Right” alongside host James Flippin. The station says. “‘Left vs Right’ is a riveting debate every Saturday, from 4:00 pm-5:00 pm, of who’s right, who’s wrong, and where is the common-senseimg solution that brings both sides together for progress and unity. Patterson and Flippin battle the political, social, and economic differences, ultimately landing on common sense and the truth in every situation.” Red Apple owner John Catsimatidis says, “I have known David for many years. He is a common-sense politician, with the ability to make insightful observations about national and local politics. David represents the Democratic perspective with a level-head and a focus on finding the common ground that unites us and moves us forward. Our listeners already know David. His entrée as a regularly scheduled co-host of ‘Left vs. Right’ will be a welcome addition to our listeners.” Patterson says, “I am thrilled to be a part of the permanent WABC Radio lineup and to represent the left side of things. As Americans, we have more in common than we might realize. With common sense, we can come together as Americans and New Yorkers and solve our problems. I’m looking forward to working with James and helping to bring New Yorkers together.”

Industry News

Audacy Expands Podcast Partnership with CBS

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Audacy announces it is expanding its exclusive, multi-year sales and distribution partnership with CBS to include CBS Entertainment, CBS Media Ventures, CBS News, and CBS Studios podcast slates. The CBS News & Entertainment portfolio has 39 titles including “The Late Show Pod Show with Stephen Colbert,” “60 Minutes,” and “CBS Evening News.” Audacy chief digital officer and president, podcast and streaming J.D. Crowley says, “CBS Sports is a thriving part of our business, and we are thrilled to expand our partnership with CBS’ storied news and entertainment slate. This stellar lineup of talent and podcasts offers a compelling slate of premium content and new scaled opportunities for our advertising partners.”

Industry News

Gavin Newsom and iHeartMedia Partner for Podcast

The California governor is launching new podcast via iHeartPodcasts titled, “This is Gavin Newsom.” iHeartimg says, “Governor Newsom is going solo and diving into the real issues that matter – government, politics, affordability, quality of life, and the cultural moments shaping our world. No spin, no script, just real talk about what impacts listeners most.”

Industry News

Audacy Names Berbari Yankees Post-Game Show Host

Audacy’s sports talk WFAN-AM/FM, New York names Emmanuel Berbari postgame show host for its Newim York Yankees baseball broadcasts. Berbari, in his third year with the station, will continue to serve as a fill-in play-by-play announcer. Audacy New York market president Chris Oliviero says, “We are excited to have Emmanuel take on an expanded role as the postgame show host for WFAN’s Yankees broadcasts. Emmanuel has been a terrific contributor to our team coverage the last few seasons and his passion for the game makes him a perfect fit to wrap up each game for the fans of the Bronx Bombers.”