Industry News

Yesterday’s (11/29) Top News/Talk Media Stories

The release of more hostages and the extended truce between Israel and Hamas; Henry Kissinger dies at 100; the 2024 presidential race; former President Donald Trump’s legal battles; tonight’s Gavin NewsomRon DeSantis debate moderated by FOX’s Sean Hannity; the UN’s COP28 climate summit in Dubai; Elon Musk’s anti-Semitic tweets and X’s loss of advertisers; the scheduled vote to oust George Santos from the House were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

TRUE CRIME: What Would You Do?

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imWHAT WOULD YOU DO? A very good major market DJ murders his wife and injures her lover upon catching them in the marital bed. An 11-year-old girl was in the house – a witness. The murderer is convicted (second-degree murder/“situational crime”) sent to prison, does his time and is released after a few years for good behavior while incarcerated.

Upon release, the convicted murderer is hired as an on-air talent by at least three publicly held companies, with properties licensed by the federal government and heavily staffed with women employees. “Hey, he’s a good jock!” He works continuously from the time of his release until he retires about 18 years later in 1991.

Within the past decade, major market on-air talent have been fired, chastised, suspended or forced to mumble meaningless public apologies for posting tacky memes, joking about sports sideliner Erin Andrews (at the same time TMZ reporters were making the very same jokes about her on FOX), questioning team owners’ judgements, or posting “inappropriate” remarks on all forms of social media. Entire businesses have been lost because of silly off-air comments by talk hosts or DJs. Dr. Laura is an amazingly great talent.

Many of the job security issues faced by today’s on-air talent are the result of social media posts they made a few years ago – or sometimes things they said a few decades ago. Worse, people in all professions get in trouble for expressions uttered outside of the parameters of their actual jobs. A joke about the boss, a compliment about the attractiveness of a co-worker or mocking a product – in very few words – could easily destroy a career.

Considering this oh-so-touchy environment, would the murderer be hired today, or even allowed in a radio station’s lobby?  No, “Humble” Harve Miller, the murderer, would not be hired today by the very same companies that hired him a relatively few short decades ago.

Based on today’s standards, the CEOs of the companies that did hire Humble Harve should be immediately fired or at least forced to issue written public apologies and be deprived of their bonuses or suffer a claw back of their retirement packages. Immediately. My god! An 11-year-old murder witness! 

Too much? Too late, you say. Not practical? Agree!! Those actions would be just as overwrought as firing or shaming a host about their Erin Andrews joke or meme posted on X.

How likely do you think one of my proudest hires, Dr. Ruth Westheimer, would have a chance to become the number one radio personality in New York City today?

Perspective: memes, jokes, asides, and minor league slander only become big deals when the paranoid company stops time and puts out a public apology. The apology inevitably, not the incident, reaches a much larger audience. The public awareness brought about by the apology or employee firing actually causes damage to all involved.

Walter Sabo has helped some of the largest media companies in the world increase share of audience. Clients have included Conde Nast, SiriusXM, ABC, Gannett, RKO General, American Tower, TuneIn and more. The company he founded, HITVIEWS was the first to identify and monetize online influencers as revealed at the TALKERS New Media Seminar in 2008. His Talk Media Network show, “Sterling On Sunday,” generates significant audience share for stations such as WPHT, Philadelphia; KMBZ-FM, Kansas City; KMOX, St Louis; and KFBK, Sacramento. You can learn about the show at www.waltersterlingshow.com or email Walter at walter@sabomedia.com.

Industry News

Bonneville Denver Names Amanda Brown PD for “104.3 The Fan”

Bonneville Denver names Amanda Brown program director for sports talk KKFN-FM “Denver Sports 104.3 The Fan.” Brown served with ESPN Radio for the past 20 years, most recently as PD of KSPN,im Los Angeles. She takes over for Raj Sharan, who exits the station after four-and-a-half years. Bonneville Denver SVP and market manager Katie Reid says, “We are thrilled to welcome Amanda to the Bonneville family. She brings an extensive amount of experience, knowledge, and leadership to our team. Her understanding of the evolving sports landscape, and tremendous passion for digital media embodies everything we strive for at Denver Sports and on 104.3 The Fan.” Brown begins her new gig on December 4.

Industry News

Round One of November PPMs Released

imThe first of four rounds of ratings data from Nielsen Audio’s November PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The November 2023 survey covered October 12 – November 8. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC dips one-tenth for a 3.0 share finish and remains ranked #11, while iHeartMedia’s news/talk WOR adds one-tenth to finish with a 1.3 share and rises to the #22 rank. In Los Angeles, iHeartMedia’s news/talk KFI rises six-tenths to a 5.1 share that lifts it to the #4 rank. In Chicago, Nexstar Media’s news/talk WGN falls two-tenths to a 3.4 share good for the #10 rank, while Cumulus Media’s news/talk WLS-AM is steady at a 1.5 share but rises one notch to the #23 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

PodcastOne Announces Deal to Offer Songs and Sounds for Podcasts

PodcastOne announces the integration of SourceAudio’s music licensing service, PodcastMusic.com. The company says, “This partnership revolutionizes podcasting, offering personalized and efficient tools for podcasters to discover and select sound designs seamlessly aligned with their shows. Byim incorporating SourceAudio’s cutting-edge AI technology to access top-tier movie and TV music catalogs of 1.2 million songs, PodcastOne aims to elevate the creative quality of their podcasts, providing audiences with an immersive and iconic audio experience.” PodcastOne co-founder and president Kit Gray states, “This partnership marks a significant leap forward in our commitment to delivering an unparalleled podcasting experience. By leveraging SourceAudio’s AI technology, we are empowering our podcasters to discover audio elements that resonate with the essence of their shows, creating a more engaging and immersive listening experience.”

Industry News

TALKERS News Notes

Actress Shannen Doherty teams up with iHeartPodcasts for her podcast, “Let’s Be Clear.” A press release says, “Shannen Doherty will open up like never before in her new live memoir podcast. ‘Let’s Be Clear’ promises to be a raw and candid exploration of Shannen’s personal journey covering everything from her TV and film credits to her stage four cancer battle, friendships, divorces and more. The podcast will also provide a platform for Shannen to share her life experience, the strength that carried her through difficult times, and her hopes and dreams for the future.”

FOX News Audio debuts a new weekly podcast hosted by FOX News correspondent Benjamin Hall called, “Searching for Heroes with Benjamin Hall.” The podcast highlights inspiring stories of community and compassion, while providing a voice to America’s unsung heroes. The first episode features a look back at the catastrophic injuries Hall sustained while covering the war in Ukraine and the extraordinary efforts that aided his road to recovery. While news gathering in Ukraine in March of 2022, Hall’s car was hit by a projectile missile, leaving him with one working limb and tragically taking the lives of his colleagues, FOX News photojournalist Pierre Zakrzewski and Ukrainian journalist Oleksandra Kuvshynova. Since the attack, Hall has been inspired by the incredible efforts of everyday heroes similar to those who went above and beyond to help him throughout his arduous journey of recovery.

Industry News

MIW Announces 2023 Mildred Carter Mentoring Class

Mentoring and Inspiring Women in Radio, Inc introduces the MIW Mildred Carter Mentoring Program’s Class of 2023. Now in its 22nd year, this enriching opportunity matches up-and-comingim women in radio with female professionals recognized as leaders in all aspects of the industry. The 2023 class is comprised of broadcast professionals Rosanna Cole, regional traffic manager, Townsquare Media; Caleigh Fisher, director of teammate experience, Good Karma Brands; Kristi Nguyen, director, digital sales & campaign management, Audacy; and Jade Springart, WRIF-FM program director, Beasley Media Group.

Industry News

Yesterday’s (11/28) Top News/Talk Media Stories

The return of Hamas hostages and the pause in Israel-Hamas hostilities; the 2024 presidential race and Nikki Haley earns Koch network cash; former President Donald Trump’s legal battles; Thursday’s Gavin NewsomRon DeSantis debate; Liz Cheney’s new book; a surging respiratory illness in China; Hunter Biden to testify before House Oversight Committee; the efforts to oust George Santos from Congress; and Rosalynn Carter’s funeral were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

“New Jersey 101.5” and Bill Spadea Partner to Expand Common Ground Podcast

Townsquare Media’s news/talk WKXW-FM, Trenton “New Jersey 101.5” and morning drive host Bill Spadea announce a new partnership that will allow the “Common Ground with Bill Spadea” podcast to reach more viewers throughout the state. The new program will be titled “New Jersey 101.5 presentsim Common Ground with Bill Spadea” and will feature live episodes of the podcast on location from towns, landmarks and businesses across New Jersey. The station says the deal will give Spadea the resources to focus on hard-hitting conversation and longer form interviews with leaders from New Jersey (and beyond). Spadea adds, “This partnership is the next step in the great success of our morning show, which has seen ratings skyrocket in recent years. We’re excited to be bringing multiple remote podcasts to our audience every month and look forward to seeing everyone on the trail!”

Industry News

TALKERS News Notes

“The Patriot” is coming to Houston. TALKERS magazine sources indicate that a new conservative news/talk station with a strong, market-wide signal will debut in Houston on or shortly after January 1, 2024. It will feature new, local morning and afternoon drive shows and an array of syndicated personalities including Rob CarsonTodd Starnes, Rich ValdesChris Plante, and Wendy Bell. Confirmation to come. In the meantime, for more information contact: Steve@Lapcomventures.com

Jordan Schlansky rises from Conan O’Brien’s associate producer (with “various duties”) to his co-host – with the launch of “The Conan and Jordan Show” on SiriusXM’s Conan O’Brien Radio channel. SXM says, “Conan and Jordan will explore their strange relationship and get to know each other even better during their radio series. In the debut episode, the pair delved into Jordan’s favorite band, Rush, and his pronunciation of Socrates, among other topics. Plus, they spoke with several callers live on air.”

In conjunction with today’s national Giving Tuesday, the Broadcasters Foundation of America is asking radio and television professionals to consider a tax-deductible donation that will help their colleagues in need. The BFoA, a 501c3 charity, provides financial assistance to people in radio or television who are in need due to a debilitating disease, accident, or disaster. BFoA president Tim McCarthy comments, “Giving Tuesday is a perfect day to think of our colleagues who have fallen on challenging times. Every week we receive more requests for aid, and we cannot turn our backs on our hard-working colleagues who life has dealt a difficult hand, leaving them in need of our help.” Find out more about how to give here.

Audacy Dallas raised over $88,000 for the My Possibilities charity that serves adults with disabilities such as Down Syndrome, Autism, Asperger’s, Prader-Willi, head injuries and more, as part of 105.3 The Fan’s 13th annual Piece-A-Thon. On November 22, midday show “K&C Masterpiece” co-hosts Kevin Hageland, Cory Mageors, and Mike Bacsik took over the station’s airwaves from 5:30 am to 7:00 pm and welcomed special guests that included Dallas Cowboys EVP and chief brand officer Charlotte Jones, Dallas Stars Foundation president Marty Turco, former Texas Rangers pitcher Derek Holland, and more.

Industry News

30th Annual Mayflower Marathon Raises Record Sum for Charity

im

The morning duo Bax & Nagle – Mike Baxendale (right) and Steve Nagle (left) – on Saga Communications’ WAQY-FM, Springfield, Massachusetts “Rock 102” headlined the station’s 30th Annual Mayflower Marathon broadcast event that benefits Springfield Open Pantry. The 52-hour broadcast marathon was held at MGM Springfield casino and raised a record $234,733, which is $55,000 more than last year’s event.

Industry News

NYC Reporter Pablo Guzman Dies

The New York Post reports that legendary New York City reporter Pablo Guzman died Sunday (11/26) at 73. Over the past 30 years, Guzman covered crime, politics, and the historic evolution of the city. He most recently worked as a senior correspondent for CBS. He worked at WNEW-TV starting in 1984, moved to WNBC-TV in 1992, and then to WCBS-TV.Read the Post obit here.

Industry News

Yesterday’s (11/27) Top News/Talk Media Stories

The Israel-Hamas truce and the release of hostages; the rise of anti-Semitism and the shooting of three Palestinian students in Vermont; President Joe Biden to skip COP28 climate summit; former cop Derek Chauvin stabbed in prison; UN report urges the West to reduce meat consumption; the 2024 presidential race; former President Donald Trump’s legal battles; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Coffee Talk

By Steve Lapa
Lapcom Communications Corp
President

imHave you tried the $7 cup of coffee at Starbucks?

A recent visit to my neighborhood location was an eye-opener. The demographics were broader than a trip to Disneyland. The service was average, as the baristas gave a hearty Moe’s welcome shoutout, heads down cranking out the orders.

A recent study showed 63% of millennial coffee drinkers are good with that $7 price because the coffee experience made them feel good. I was wowed at the acceptance of the price point. If the average consumer goes to Starbucks 16 times a month, that is over $100 a month on coffee. No wonder there more than 16,000 locations in the U.S. We just can’t get enough!

Yes, I am a student of successful marketing no matter what the product or service is. Tide, Starbucks, iPhone – what is it about the product that drives the value proposition? Quality? My gym socks do just as well in the less expensive laundry detergent. Dependability? My iPhone needs rebooting more than I would like to admit. Consistency? Ever taste Pike Place when it is from the bottom of the canister? No product or service is flawless, yet we consistently pay more for some over others. Is it marketing, packaging, or genuine performance? A little of everything.

Let us connect to our sales world.

1) There is no shortage of Tide. Yet it is still the most expensive brand on most supermarket and big box store shelves. Consumers have paid a premium for nearly 80 years because we trust the product. And therein lies the lesson for talk radio sellers. The trust your audience has in your on-air hosts is hard-earned equity reinforced every day.

2) The sit-down experience and service in a Starbucks is unique. From Manhattan to Carmel, California, locally owned coffee shops try, and some may succeed but the overall sit-down experience and service at Starbucks is consistently high-quality, meeting our expectations no matter where you are and so price barriers come down. Lesson #2 for sellers. Is your buyer-seller exchange always at a consistent important level no matter how close your relationship with your advertiser? Even when business is down?

3) There is no way to Google that answer. Put yourself in the shoes of your advertiser, especially a first-time advertiser when the wrong copy runs, an invoice is incorrect, or another issue comes up. Is it quick and easy to resolve a discrepancy? Will you invest the time and patience to ease the process?

Our talk radio business rarely integrates intangibles when it comes to pricing. Competitive, efficiencies and demand traditionally drive pricing. Yet the talk radio personalities are the ones with all the intangibles. From political influencers and offering emergency weather information to life changing news storylines that need interpretation to become more acceptable. Yet through it all, we are still the $1 cup of coffee.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

iHeartMedia Expects $100 Million in Proceeds from BMI Deal

iHeartMedia, Inc announces that in connection with the previously announced acquisition of Broadcast Music, Inc (BMI) to a shareholder group led by New Mountain Capital, LLC, it expects to receiveim approximately $100 million of proceeds related to its equity interest in BMI, subject to approval of the transaction by BMI shareholders and customary regulatory approvals. iHeartMedia says it plans to use the proceeds for general corporate purposes, which may include the repayment of debt. The transaction is expected to close by the end of Q1 2024.

Industry News

WSAR, Fall River, Massachusetts Personality Hector Gauthier Dies

Longtime Fall River, Massachusetts radio personality Hector “Happy Hec” Gauthier died on Fridayim (11/25) after a brief illness at the age of 80. Gauthier had been the host of the “Bristol County Breakfast Club” on Bristol County Broadcasting’s WSAR-AM for more than four decades. Gauthier began working at WSAR in the 1960s. During his career with the station he served as program director, general manager, news reporter, production director, account executive, and copy writer. In 2000, Gauthier was named Radio Broadcaster of the Year by the Massachusetts Broadcaster’s Association. Read the Herald News story here.

Industry Views

Monday Memo: We Don’t Just Do Live Audio Anymore

By Holland Cooke
Consultant

What used to be “a radio station” is now the hub of live AND on-demand audio AND video AND text and graphics. As we populate all the platforms with which we share listeners’ attention (and advertisers’ do-re-mi), I’ve gathered tips from the pros:

im

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

Midwest Communications’ news/talk KFGO-AM/FM, Fargo “The Mighty 790” is named Best Radio Station in Inforum’s 2023 The Best of the Red River Valley. The station has held the #1 position in the annual feature for more than 20 years. KFGO operations manager Joel Heitkamp states, “We have by far the biggest and most talented staff and we’re not afraid to add to it. We still go out there and find ways to improve. Our responsibility, first and foremost, is to our listeners. We’ll always realize that.”

Recently retired WIP-FM, Philadelphia morning drive host Angelo Cataldi publishes a book chronicling his career titled, LOUD: How a Shy Nerd Came to Philadelphia and Turned up the Volume in the Most Passionate Sports City in America (Triumph Books, 2023). The publisher’s promotion for the book says, “LOUD is an exuberant chronicle of Cataldi’s life, from his childhood as a self-described ‘king nerd’ in Providence, Rhode Island, to the traditional newspaper career he left behind, and his eventual rise to the top of the Philadelphia sports radio scene on WIP. Through it all, Cataldi remained dedicated to his mission of talking about what the city was talking about, in the same tone. And that tone was loud, passionate, and unapologetically real.”

Industry News

Top News/Talk Media Stories Over the Weekend

The release of some of the hostages being held by Hamas; rise in global anti-Semitism; Palestinian students shot in Vermont; the 2024 presidential race; former President Donald Trump’s legal battles; U.S.-China relations; the growing number of members of Congress who will not run for re-election next year; aid for Ukraine and the U.S. migrant crisis; and Marty Krofft dies at 86 were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

FOX News Channel Names Scarpino Correspondent

FOX News Channel announces that Madison Scarpino is named as an Atlanta-based correspondent,im effective December 4. Since January 2022, Scarpino has been serving as a FOX News multimedia reporter based out of St. Louis. In this capacity, she shot, wrote, and edited numerous enterprise and breaking news stories for FNC including the United Auto Worker strike, the Titanic submersible implosion and the border surge in Arizona and Texas. Scarpino is a 2020 graduate of the University of Mississippi with a Bachelor of Arts degree in broadcast journalism.

Industry News

Michael Harrison to Keynote and Be Honored at Next Hurley Charity Dinner in AC

im

TALKERS founder Michael Harrison has been named keynote speaker and guest of honor at the forthcoming 16th Annual Hurley in the Morning Charity Foundation Dinner Gala and Silent Auction. The event, organized annually by WPG, Atlantic City morning host and noted radio industry philanthropist Harry Hurley, has raised more than $1.4 million for worthy causes across New Jersey and beyond.  It has become one of the most important annual civicim events in the Garden State drawing 250 guests including government officials, media representatives and community-minded business leaders. The gala will be held on Friday, October 4, 2024 at Resorts Casino Hotel in Atlantic City. Harrison says, “This is a huge honor and I’m looking forward to addressing this distinguished event with observations about the media’s position at the crossroads between politics, journalism and changing social norms.” Hurley tells TALKERS, “Our special event will be taking place four weeks before one of the most consequential national elections in American history… arguably, the most important election since the Civil War era.  It deserves to have a keynote speaker as eloquent as Michael Harrison.”

Industry News

Sports Journalist Donna de Varona Honored with NY Festivals Lifetime Achievements Award

New York Festivals Television & Film Awards announces that it will honor sports journalist, Olympic champion, and award-winning broadcasting pioneer Donna de Varona with the 2024 Lifetime Achievement Award. The New York Festivals Lifetime Achievement Award recognizes prominent industry leaders, innovators, and driving forces in the broadcast industry whose accomplishments haveim advanced their field and made a lasting impression on the industry. It will be celebrated at the Storytellers Gala honoring TV & Film Awards and Radio Awards trophy winners on April 16. Donna de Varona – a U.S. Olympic Hall of Famer – is currently a member of the board of directors of the United States Olympic and Paralympic Committee. She is renowned for covering 18 Olympic Games from multiple networks including ABC, NBC, CBS, and Turner. As a pioneer for women in sports, she played a key role in establishing the Women’s Sports Foundation, serving as its first president and chairman. She chaired the groundbreaking 1999 FIFA Women’s Soccer World Cup and contributed to the formation of the very first IOC athletes commission in 1981 during the IOC Congress in Baden-Baden, Germany.

Industry News

Yesterday’s (11/21) Top News/Talk Media Stories

The Israel-Hamas war and the negotiations for the release of the hostages; protests and anti-Semitism; Elon Musk sues Media Matters over content-related advertiser boycott of X; former President Donald Trump’s legal battles; the 2024 presidential race; JFK assassination anniversary; the Thanksgiving holiday weekend; and the firing and re-hiring of Sam Altman at OpenAI were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Paul McLane is This Week’s Guest on Harrison Podcast

Noted radio industry journalist Paul McLane is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” McLane is editor in chief of the worldwide broadcasting trade publication Radio World, which he joined in 1996. In anticipation of World Radio Day 2024 coming up on February 13, Harrison and McLane discuss the past and present of radio from a global perspective and speculate on the iconic platform’s future integrating into the rapidly changing paradigm of 21st century media while maintaining its unique identity. Listen to the podcast in its entirety here.

Industry News

Urban One Files Q1 and Q2 2023 Reports

Urban One has been late with its last few quarterly reports due to issues with its former independent accounting firm’s assessment of the company’s sale of its interest in the MGM Harbor Casino. Now, months after obtaining a new independent accounting firm, the company files 10-Q reports with theim Securities and Exchange Commission for the periods ended March 31, 2023 and June 30, 2023. Briefly, the company’s net revenue for Q1 2023 was $110 million, down 2% from the same period in 2022. The company posted a net loss of $2.7 million for the first quarter. For Q2 of 2023, net revenue was $129.7 million, an increase of 9.2% over the same period in 2022. The company posted a net income of $71 million for that period.

Industry News

WWO: Audio Personalities Drive Advertising Effectiveness

This week’s Westwood One Audio Active Group blog reports on a study by System1 investigating the effectiveness of talent-read ads on podcasts or AM/FM radio. The study is based on the assumption thatim a host-read ad on a podcast or AM/FM radio show drives powerful brand impact and sales effect and positive emotional impact is what measures a successful campaign. System1 studied host-read ads and devised a rating system that correlates creative quality with long-term share growth – in layman’s terms, “the more you feel, the more you buy.” But the study found that only 17% of the ads tested rated high enough to have the sufficient emotional impact necessary to lift long-term brand share by between 1% and 3%. See the complete blog post here.

Industry News

TALKERS News Notes

FOX News Channel correspondent Benjamin Hall traveled to Kyiv, Ukraine this past weekend for the first time since the attack that left him catastrophically injured in March of 2022. The trip, organized by Fox Corporation executive chairman and CEO Lachlan Murdoch, included a sit-down interview with Volodymyr Zelenskyy that will air on “Special Report with Bret Baier” November 21. Amid enduring more than 30 surgeries over the last 20 months, Hall chronicled his journey in Saved: A War Reporter’s Mission to Make it Home which was published in March 2023 and became a New York Times bestseller.

Cox Media Group Atlanta’s radio stations partnered with the Atlanta Community Food Bank to collect 14,478 pounds of food between November 11-18. The effort by news/talk WSB-AM/WSBB-FM and its three music-formatted sister stations, generated 16,965 meals for food-insecure individuals in Georgia. CMG Atlanta VP and market manager Jaleigh Long says, “This year was a record-breaking year for pounds of food collected that will make a positive impact on our community. We’re thankful for the partnership with Atlanta Community Food Bank and grateful to be able to help struggling families during this time of ‘thanks’ and ‘giving.’”

Benztown president Dave “Chachi” Denes has dropped new episodes of his “Chachi Loves Everybody” podcast and one is an interview with newly elevated president of The Weiss Agency, Heather Cohen.

Industry News

Yesterday’s (11/20) Top News/Talk Media Stories

The negotiations with Hamas over release of the hostages; Elon Musk sues Media Matters over its report on X content that’s caused advertisers to leave the social media platform; OpenAI staff threatens mass exit in wake of Sam Altman ouster; President Joe Biden turns 81; a federal appeals court rules only the U.S. AG can enforce section 2 of the Voting Rights Act; the Thanksgiving holiday and the forecast that could affect travel; former President Donald Trump’s legal battles; the 2024 presidential race; and the Supreme Court rejects Derek Chauvin’s appeal of his conviction in the death of George Floyd were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: The Dilemma

By Steve Lapa
Lapcom Communications Corp
President

imWhat’s old is new again.

From Jonathan Swift and Mark Twain to Winston Churchill, Peter Allen and Carole Bayer Sager, historic influencers have been credited with owning that phrase as long as I can remember.

That single concept is one of the foundational principles of media sales, even today. If you have been selling or managing long enough to remember pay phones on street corners, in hotel lobbies and airports, you should have a special appreciation for what follows. Let’s start with:

1. The “Golden Choice: Ratings or Results.” Which would you rather be selling? Top-rated content, or content that generates top performance results? No, they do not necessarily go hand in hand. Just because you sell major-scale delivery, doesn’t necessarily mean your audience will meet the advertiser’s expectation of performance. Like many of you reading this column, I’ve had the privilege of representing both sides of the dilemma; top-ranked content in radio, TV, digital and social media that did not meet the Key Performance Indicator requirements and smaller scale content that delivered annual renewals, year after year. I work with content that generates millions of impressions weekly and content that does not participate in Nielsen surveys, or delivers moderate scale, yet the old dilemma of ratings or results seems new to the newer digital/social media sales teams making calls today.

2. Does the creative match the audience? This is one of my favorite questions, especially when it comes to host-reads. The greatest talents I’ve worked with are never afraid to ask for the creative freedom to tweak copy points to match their audience. Every great host knows the audience. Sometimes it pays dividends to allow for creative freedom and sometimes it becomes a fast track to a cancellation. The difference is the confidence the advertiser has in you and the talent you represent.

3. Just say no, or go with the flow? When business is soft, most sellers and managers will take the short-term test dollars. Thirteen-week minimums become two-week tests and thus a product or service is given a short-term ride on what should be a longer-term campaign. But let’s face it, we’ve all compromised somewhere to help make the cash register ring a little louder. With a respectful nod to every seller and manager, that timeless call is totally up to you.

From local radio sales and podcasts to digital and social media sales, what’s old is new again and again.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

WTVN, Columbus Unveils New Morning Program

iHeartMedia’s Columbus news/talk WTVN-AM launches a new 5:00 am to 9:00 am show called “Columbus’ Morning News” hosted by station program director Mike Elliott. Contributors to the program include sports director Matt McCoy, news reporter Scott Jennings, traffic reporter Johnnyim Hill, and producer Michael Campana. The station says, “Thirty-year market veteran, Elliott, who started at WTVN in 1999 as the producer for Columbus radio legend Bob Conners, will continue to serve as program director for 610 WTVN. ‘Columbus’ Morning News’ will also feature timely guests and newsmakers to wake up information-hungry listeners with the local and national news they need to start each day in Ohio’s Capital City. Elliott adds, “I’ve done everything on WTVN except host my own show, and now I get that chance. I’m grateful to be working with the most talented team in the business every morning to bring the news to the best audience out there!”

Industry News

Fisher House Offers Free Thanksgiving Radio Special

Fisher House Foundation is offering the Thanksgiving Week edition of “The Fisher House Story” to stations for free. The “The Fisher House Story” programs – available now for download – are available in varying lengths: three-hours, one-hour, 25- and 30-minutes for news/talk stations as well as a 30-minute public affairs show designed for all radio formats. The programs are hosted by longtime Washington, DCim radio personality Larry O’Connor and feature stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. The inspiring and patriotic radio show features an exclusive interview with Jessica Lynch, who recounts her harrowing experience as a prisoner of war during the early days of the 2003 invasion of Iraq during Operation Enduring Freedom. She reveals details of her treatment during her captivity, her rescue, the ensuing years of medical treatment and the special role Fisher House played (and continues to play) in her recovery. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care because “A Family’s LOVE is Good Medicine.” For more information on this radio special, available cash and barter free, contact Larry O’Connor at 562-665-9537 or loconnor@fisherhouse.org.

Industry News

Audacy Secures Additional Extension on Debt Payment Due Dates

In a new filing with the Securities and Exchange Commission today (11/20), Audacy states that as it “continues to engage in discussions with its creditors with respect to a number of potential alternativesim regarding a restructuring of the Company’s outstanding indebtedness,” it reaches agreements with investors and creditors to again extend the deadline after which it would be in default. Audacy gets an extension on the due date for interest payments on its Credit Facility to November 30 and on its Receivables Purchase Agreement for the October Audacy Party Payment to November 30 and the November Audacy Party Payment Due Date to December 8.