Industry News

Top News/Talk Media Stories Over the Weekend

The Supreme Court’s mifepristone and bump stock rulings; the presidential race; Benjamin Netayahu disbands the Israeli war cabinet; Justice Department won’t prosecute Merrick Garland; Alex Jones bankruptcy court ruling; U.S. migrant crisis; the rise of Europe’s far right; surgeon general seeks warning labels for social media; and the deadly heatwave predicted to affect much of the country this week were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS.

Industry News

Yesterday’s (6/12) Top News/Talk Media Stories

The aftermath of the Hunter Biden guilty verdict; the G7 meeting in Italy and the plan to loan Ukraine $50 billion; the presidential race; former President Donald Trump’s legal battles; the U.S. House votes to hold Attorney General Merrick Garland in contempt; Southern Baptist convention bans churches with women pastors; the Israel-Hamas war and the strikes against Northern Israel from Lebanon; Russian war games near Cuba; the Fed reports inflation is easing but expects just one rate cut this year; and NBA legend Jerry West dies at 86 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry Views

The Evolution of Radio Station Stickers in the 21st Century

By Andy Gladding, EdD, CBT

Chief Engineer
Salem Media of New York
WRHU Radio, Hofstra University

imThe best thing about attending media conferences like TALKERS 2024: Radio and Beyond, which occurred last week on June 7, is the opportunity to hear diverse viewpoints from industry experts. Gatherings like these also provide the opportunity for attendees like me to “chew” on some of the great ideas presented by the expert panelists and think about solutions to some of the challenges raised during the discussions.

One of the many contemporary issues facing radio brought up during TALKERS 2024 was the evolution and need for vinyl bumper stickers in today’s branding environment. Bumper stickers have been a central component of radio station marketing over several decades, as they provide a low-cost visual aid for stations to get their logo and frequency out to the public, using a “listener-driven” mobile platform. However, as cars increase in price, value, and longevity, station owners are questioning the willingness of car owners to plaster their high-cost investment with third-party advertising. Therefore, the value of continuing to create and distribute vinyl stickers for radio stations has been called into question.

While cars may no longer be an attractive moving billboard destination for station listeners, a whole new field of organic advertising space has emerged, especially on the surface of laptop computers, tablets, and other mobile devices. Many consumers use the uniform blank space of their laptops and cellphones as a place for vinyl stickers. The idea behind this concept is that vinyl stickers allow the device owner to personalize their equipment for identity branding and theft protection. It is much easier to identify a personal device at a place like a coffee shop or airplane security line if you’ve placed a personalized vinyl sticker on it. Many Millennials and Gen-Z’ers are more willing to use the back of their electronic devices as a showcase for vinyl sticker advertising, as it helps attract attention to the user while in a public setting and lets others know “what they are about” with just a quick glance. Electronic devices are on display everywhere and are often carried around with the user in backpacks. When presented with a vinyl sticker, the recipient is usually willing to place the sticker on the device, simply because trying to store it elsewhere will usually result in the destruction of the vinyl sticker.

With this in mind, radio station marketing folks may want to rethink the footprint and layout of their vinyl stickers, choosing to migrate the wider “car bumper” format to a smaller, more concise mini-billboard that could live, display, and survive more effectively on the back of an electronic device.

Solutions like these can only happen when the listener is presented with a challenge by top industry minds. This TALKERS 2024 attendee is grateful for the chance to help provide a solution to a practical problem, made possible by the collaborative environment fostered by an in-person gathering.

Andy Gladding is the chief engineer for Salem Media of New York and WRHU, Hofstra University. He can be emailed at biggladman@aol.com

Industry News

Josh Klingler to Exit KCSP, Kansas City Morning Show

Longtime Kansas City sports talk radio personality Josh Klingler is leaving his daily role on sports talk KCSP-AM’s “Fescoe In The Morning” program with Bob Fescoe. The Kansas City Star reports Klinglerim made the announcement yesterday (6/11) on the program. He said, “I am retiring from daily radio. I’ve been doing this for 30-something years all told six and seven days a week and kind of decided, probably after the football season if I’m being honest… My get-into-work time has been gradually getting later and later and later. And it’s just because getting up sucks. And there’s no other show I would want to do. There’s no other thing I would want to do in media. And just decided for me that this was like the perfect time to walk away.” Klingler says he’s not retiring fully. He’ll still do Chiefs radio broadcasts and some freelance TV. Read the Kansas City Star report here.

Industry News

Yesterday’s (6/11) Top News/Talk Media Stories

Hunter Biden is convicted on all three counts in his felony gun charge trial; the presidential race; former President Donald Trump’s legal battles; the European Union election results and migration; Russia’s military drills planned for Cuba; House Republicans to vote on contempt of congress charge against Attorney General Merrick Garland; the Israel-Hamas war and the proposed Gaza cease-fire; and the controversy over Justice Samuel Alito’s recorded comments on “godliness” were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Salem Sues Insurance Company Over 2000 Mules Case

Salem Media Group is suing insurer Atlantic Specialty Insurance Company in the Central District of California for breach of contract after the insurer declined to pay a claim under the “Producer and Entertainment Advantage Policy,” it sold Salem (for the policy period of April 29, 2022 through April 29, 2023) that provided for “$5,000,000 for each claim and in the aggregate, with a retention amount of $25,000” for numerousim liabilities, including defamation. The claim was the result of Georgia resident Mark Andrews suing Salem for defamation after the film and its trailer falsely depicted Andrews committing a crime (ballot stuffing). Salem has since apologized to Andrews. Atlantic denied the claim arguing that an “occurrence that was first committed” happened before the policy inception date,” and further that it could deny coverage because there was no previous insurance for 2000 Mules although Salem says it had proof of just such a policy. Atlantic also denied saying that pre-policy advertising contributed to the defamation claim, but Salem argues that this was done by third-parties “for which Salem Media, as the film distributor, was not responsible.” Salem is asking for a jury trial.

Industry News

Yesterday’s (6/10) Top News/Talk Media Stories

The presidential race; the Hunter Biden felony gun charge trial; the far right victories in the EU elections; the Justice Samuel Alito “godliness” controversy; the Nancy Pelosi video clips from January 6; former President Donald Trump’s legal battles; and the Israel-Hamas war and the UN Security Council’s cease-fire resolution were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry Views

Pending Business: Post-Game

By Steve Lapa
Lapcom Communications Corp
President

imIn case you missed it, honesty was on full display at Friday’s TALKERS 2024: Radio and Beyond conference.

Sometimes honest or transparent B2B conversations are difficult to digest. But when the truth is presented in an open forum designed to educate and motivate better to listen closely.

High five to keynoter Glenn Beck who shared his personal journey from the bottom to the top. His keynote was clear, honest messaging. Fame and fortune are no substitute for being true to yourself, honest about why and what you do in this business. What will you contribute that will make a difference? Love him or hate him, Beck is a proven, successful professional at what he does best: make you think.

Straight forward hallway conversations with fellow panelist Vince Benedetto, CEO of Bold Gold Media, were philosophical eye openers. Vince is a young, successful owner operator of small and medium market radio stations. Why is radio perceived as a “still is” good business when all his teams know is today’s success? Did someone tell him sales orders rolled in on fax machines? If that was the case, maybe radio stations should go back to faxing. Vince has no rear-view mirror, no experience with the “good old days” – just today’s and tomorrow’s successful opportunities. I explained to Vince, I’ve worked with the frenemy, and it is the generation ahead of him. We who overlook and assume the basics of over 90% radio listenership. It is us who need a look in the mirror!

A moment of honesty comment from John Caracciolo, CEO of JVC Media, was short and to the point, “Where are the bankers?” Nowhere near most local radio station owner operators. Maybe that will change as more terrestrial radio owners, managers, and talent fast forward embracing the future of digital and social media integration.

The research Salem Media Group SVP Phil Boyce shared was inspiring and thought provoking. His numbers tell the compelling story of audience dynamics and choices, especially when we hear how people are listening to radio for longer periods of time. Does anyone honestly care to pitch that key sales point?

Let’s wrap this column up with three key takeaways from the conference:

1. The radio business is alive but wrestling with a future crowded by aggressive competition from the new digital/social media frontier.
2. Successful leaders need trusted, experienced collaborators. Learn from the great Warren Buffet.
3. It takes passion, commitment, expertise, and a great team to stage the annual TALKERS conference. Thank you, Michael Harrison. I learned a lot!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Behold the Radio Unicorn!

By Holland Cooke
Consultant

imGot young local radio news talent? CONGRATULATIONS, for five reasons:

1. They’re young, which our 100-year-old medium NEEDS.
2. Streaming and satellite competitors don’t do local.
3. Radio is still #1 in-car. And in-home again, via smart speakers.
4. As listeners wonder “What NEXT?” news has their back.
5. Talent is acquired. Hire attitude, train skills.

Just DOING local news makes you special, especially if your AM/FM competitors don’t. Six tips for taking it to the next level, and making your station more habit forming:

— Make this hour’s newscast sound different than last hour’s. A particularly clever turn-of-phrase can come back to haunt you the second time a listener hears that version. The little voice in their head says, “I already heard that.”
— Lead with the latest. Avoid telling the story in chronological order. Is there some detail that can top this hour’s version? “A third shift of state troopers has joined the search for little Sarah Johnson…”
— Write as though you were telling the listener face-to-face. The police posted: “Anyone who has seen a car matching that description is asked to contact the police.” Rewrite to say, “If you see that car, call the police.”

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— Less is more. Long sentences can make it difficult for the listener to follow the story and understand the information. Emulate your network’s writing style. Write for the ear. Avoid using too many adjectives and adverbs.
— But don’t leave out verbs! “The woman’s husband arrested the wounded man taken to the hospital.” Huh?
— Highly recommended: “Writing Broadcast News Shorter, Sharper, Stronger” by Mervin Block (expensive on Amazon, FREE on Google Books).

Time Spent Listening is still the ballgame. Specifically, we want to add occasions of tune-in, which is easier than extending duration-per-occasion. Translation: There is very little we can do to keep someone in a parked car with the key on Accessories.

So be known for knowing. Benefit-laden imaging will earn you the information reputation that keeps listeners coming back again and again, “for a quick update.” And user-friendly copy points will be more effective than the boastful station-centric way many news promos sound.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Urban One Releases Q4 2023 and Q1 2024 Financial Reports

Urban One files its reports for the year ended December 31, 2023 and for the three months ended March 31, 2024 with the Securities and Exchange Commission after a lengthy delay due to previously reported issues with its accounting practices. For the full year of 2023, Urban One reports net revenue of approximately $477.7 million, a decrease of 1.4% from the full year of 2022. Broadcast and digital operating income was approximately $168.4 million, a decrease of 16.5% from the same period in 2022. Net income wasim approximately $2.1 million compared to net income of $34.3 million for 2022. For the first quarter of 2024, net revenue was approximately $104.4 million, a decrease of 5% from the same period in 2023. Broadcast and digital operating income was approximately $32 million, a decrease of 18.5% from the same period in 2023. Net income was approximately $7.5 million compared to a loss of $2.9 million for the same period in 2023. Urban One CEO and president Alfred C. Liggins, III states, “Our Adjusted EBITDA for FY23 came in just above the high-end of our previous guidance at $128.4 million. As expected, we suffered a drop in radio division broadcast cash flow as a result of reduced political advertising compared to Q4 2022. Other divisions performed broadly in line with expectations, although the continuing churn in cable television subscribers remains an industry-wide concern. For Q1 our national radio revenues were hit by tough comparatives on a handful of large clients plus a general softness in the market. Second quarter radio pacing’s are sequentially better, with same station core revenues down mid-single-digits and low-single digits including political… We are optimistic about political advertising revenues for the remainder of the year, which should benefit both our radio and digital divisions. During Q1 we repurchased $75 million of our 2028 notes at 88.3%, and we ended the quarter with approximately $155.7 million of cash.”

Industry News

“OK Now You Know” Podcast Launches on June 10

Monday (6/10) is the launch of the new show, “OK Now You Know,” hosted by six-time New York Timesim bestselling author Joe Garner. The podcast is being co-executive produced by Paul Bahr of Peachtree Sound and Ron Hartenbaum of WYD Media. Garner says, “In each episode, we explore the hidden aspects of everyday life. From why popcorn pops to the science behind your favorite songs. ‘OK Now You Know’ offers a fresh look at the world around us.” Hartenbaum adds, “We’re not just sharing information; we’re inspiring curiosity. ‘OK Now You Know’ makes every day a chance to learn something new.”

Industry News

TALKERS Conference is an Advance Sellout

The 27th annual installment of the talk media industry’s longest-running and most important national event is set for Friday, June 7 at Hofstra University, just outside of New York City on Long Island. TALKERS 2024: Radio and Beyond – like its colorful predecessors – is an advance sellout.  The power-packed, one-day agenda is spectacular! Check out the official Program Guide hereTALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state-of-the-art television soundstage at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on an adjacent TV soundstage, the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ reflecting and preserving a remarkably colorful and historic era in American media and culture. Broadcasters and students of communications all over the world for years to come will bear witness to this ‘happening.’” The storied talk media industry tradition will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. For last minute information, call Barbara Kurland at 413-565-5413.

Industry News

Wayne Allyn Root Inspires and Co-Writes New Pro-Trump Song

Las Vegas-based TV and radio host Wayne Allyn Root tells TALKERS that his latest project is a song co-written by country music artist Natasha Owens and her songwriting partner Ian Eskelin. Root says, “I am honored to have inspired and co-written this song and video about President Donald J. Trumpim titled, ‘The Chosen One.’ This song was inspired by the media firestorm across the globe in July 2019 when I said on my Newsmax TV show Trump was ‘like the King of the Jews and the Chosen One.’” Root debuted the song on his Real America’s Voice TV show, “The Root Reaction” and on his Talk Media Network nationally syndicated radio show. Root adds, “In light of this unprecedented persecution, indictments and now unjust conviction of President Trump, this is the perfect song and video, at the perfect time, and the perfect place, to lift the spirits of President Trump and the MAGA world, and to show the world President Trump is on a mission from God to make America great again.” Listen to the song here.

Industry News

Cumulus Media and Signal Hill Release Spring 2024 Podcast Report

Cumulus Media in partnership with Signal Hill Insights release the Podcast Download – Spring 2024 Report that evaluates the latest podcast audience trends. They say that a key finding uncovered in the this report is that podcast consumption is undercounted due to co-listening that is occurring with friends, family, and children. Cumulus Media | Westwood One Audio Active Group VP, advertiser measurement & insights Lauren Vetrano states, “Since the dawn of podcast advertising, selling estimates based onim downloads, listens, or views never contemplated a device utilized by multiple people. What we have uncovered is that there is actually a fair amount of co-listening to podcasts that takes place. Whether it be with kids, friends, or family, the podcast industry is leaving ears on the table. There is a richer consumption story to be told as it is not just one person per download. For agencies and media planners, being able to examine co-listening by genre or podcast can offer invaluable insights into reaching the true audience.” Other notable findings include: 1) Marketers targeting people with a side hustle will find a rich concentration among men, heavy, and 18-34 podcast consumers; 2) Podcast pioneers and women like to go back to listen to back episodes and episodes they missed; 3) YouTube has been the most utilized podcast listening platform in the U.S. over the past year and a half: 31% say it is the platform they use the most, followed by Spotify (21%) and Apple (12%); and 4) As the world’s entertainment search engine, YouTube is the dominant podcast discovery platform where audiences are more likely to find podcasts. Find out more and download the report here.

Industry Views

Severe Weather is The New Normal

imToday, consultant Holland Cooke writes, “With 850-plus confirmed 2024 tornadoes – just halfway through the season – each night’s network TV newscast can make you “thankful that we don’t live THERE…”  And with more gnarly weather on the way this week across much of the USA, he reckons that, “regardless of your format, your station can be the weather button that listeners will push, and advertisers can sponsor.” And he suggests a tactic proven over 80 years ago. Read it here.

Industry News

Yesterday’s (5/29) Top News/Talk Media Stories

The first day of jury deliberation in former President Donald Trump’s “hush money” trial; the presidential race and RFK Jr’s complaint about debate exclusion; Supreme Court Justice Samuel Alito refuses calls to recuse himself from two January 6-related cases in the wake of his flags controversy; the Israel-Hamas war and the failure of the $320 million pier to deliver aid to Palestinian refugees; the Russia-Ukraine war; and the severe weather that’s affected parts of the southern U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Yesterday’s (5/28) Top News/Talk Media Stories

The Donald Trump “hush money” trial goes to the jury today; the presidential race and the Republicans vying to be Trump’s VP candidate; the U.S. economy; the Israel-Hamas war and Israel’s operations in Rafah; the Justice Samuel Alito upside down flag controversy and their spat with neighbors; the intense storms that swept through the southern U.S.; Harvard University’s new “no positions” policy; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry Views

Pending Business: In Car

By Steve Lapa
Lapcom Communications Corp
President

imWhat happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening.

The numbers tell a riveting story.

The good news is 92% of Americans listen to the radio every week.

The bad news, according to Edison Research, is only 68% of homes have a radio. All of us who were trained on the 90%-plus penetration of in-home radios are officially out of touch. The in-home radio listening experience is fading fast and there is no trend in sight to reverse it. Smart speakers aside, that bedside clock radio that helped millions wake up every morning is a silent reminder of days past. That 90%-plus penetration number will soon be the domain of Smart TV as 91% of homes have internet. That’s more homes than have radios.

The good news is 73% of drivers listen to the radio in the car.

Nearly three out of every four drivers tune in. The bad news is emerging retail media will soon be the final purchase influencer, online and on location. By 2025 more ad dollars (nearly $47 billion) are projected to be invested in retail media than TV. If you are still pitching, “in-car radio is the last purchase influence before the shopper steps into the store,” you are joining the growing group of outdated radio sellers. Let’s stop the head-in-the-sand approach and review what will have better sales power in the current landscape.

1. In-car listening is typically a shared attention experience. Adjust your commercials to work in the in-car environment. Simplify the messaging, repeat critical sales points, make the call to action easy to understand and implement.

2. Frequency sells. Forever the foundation of solid radio sales, repetition works, and compelling messaging can be commuter friendly.

3. Do your homework. If your community relies on several major industries, learn how the new remote workforce impacts in car listening. Different commute patterns may be in play. Know your marketplace before you suggest a schedule.

4. Seasonal trends. Summer is here. What changes are impacting your market?

Is there a go-to resource for advertiser info on your station website?

Some things will never change:

1. Auto is typically the #1 ad category. One of the best places to start the sales cycle of buying or leasing a new car is in the car of that money draining repair clunker and radio is right there!

2. Three out of four commuters drive alone and when you have someone one-on-one messaging will be heard.

3. In-car radio listening still is and always will be that uniquely personal experience.

Finally, owners and top-level management must learn to help sellers adjust to ever changing world of how to work with radio advertisers to meet the consumer where they are today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

FCC to Look at Disclosure of AI in Political Ads

The Federal Communications Commission is announcing a new agency proposal that, if adopted, would look into whether the agency should require disclosure when there is AI-generated content in political ads on radio and TV. If adopted, this proposal aims to increase transparency by: 1) Seeking comment on whether to require an on-air disclosure and written disclosure in broadcasters’ political files when there isim AI-generated content in political ads; 2) Proposing to apply the disclosure rules to both candidate and issue advertisements; 3) Requesting comment on a specific definition of AI-generated content, and 4) Proposing to apply the disclosure requirements to broadcasters and entities that engage in origination programming, including cable operators, satellite TV and radio providers and section 325(c) permittees. Chairwoman Jessica Rosenworcel says, “As imartificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology is used. Today, I’ve shared with my colleagues a proposal that makes clear consumers have a right to know when AI tools are being used in the political ads they see, and I hope they swiftly act on this issue.” However, Republican Commissioner Brendanim Carr opposes the move, saying, “There is no doubt that the increase in AI-generated political content presents complex questions, and there is bipartisan concern about the potential for misuse. But none of this vests the FCC with the authority it claims here. Indeed, the Federal Election Commission is actively considering these types of issues, and legislators in Congress are as well. But Congress has not given the FCC the type of freewheeling authority over these issues that would be necessary to turn this plan into law. And for good reason. The FCC can only muddy the waters.  AI-generated political ads that run on broadcast TV will come with a government-mandated disclaimer but the exact same or similar ad that runs on a streaming service or social media site will not? Consumers don’t think about the content they consume through the lens of regulatory silos. They just view content on screens. Will they conclude that the absence of a government warning on an online ad means that the content must be real? I don’t see how this type of conflicting patchwork could end well. Unlike Congress, the FCC cannot adopt uniform rules.”

Industry News

Michael Harrison Tells “America at Night with Rich Valdés” National Audience “I’m Not Going to Be an Alarmist” About George Soros Acquisition of Audacy Debt

Although acknowledging the potential of George Soros eventually leveraging his fast-track acquisition of a $400 million debt stake in Audacy’s 227 radio stations to wield left wing political influence, TALKERS publisher Michael Harrison says, “I’m not going to be an alarmist” that the hedge fund billionaire wouldim be able to alter the course of established radio stations and the marketplace of ideas before the 2024 election or even soon thereafter. Harrison told “America at Night” host Rich Valdés last night (5/22) that radio is far too idiosyncratic an industry – already run by too many people who don’t understand how it really operates – for someone (who also doesn’t really have first-hand experience in the field) to just step in and make drastic alterations to entrenched stations, formats, audiences and sponsors just to make a political statement. Harrison states, “There are more imexpedient uses of his money if that is his main purpose. After all, not all Audacy stations are conservative news/talkers… many are music, sports and a variety of formats. How inefficient such a move would be!” Harrison went on to say that radio is still an extremely powerful and potentially lucrative medium if only its present owners and operators believed in it and invested in its programming and marketing. He encouraged radio broadcasters to understand and believe in the “esthetic of ‘radio’ and not be so anxious to bail out into the utilitarian term ‘audio.’” Harrison and Valdés tied the discussion into the current news about the AM for Every Vehicle Act currently making its way through Congress stating that radio is still a lifeline for service to the community as a place for information, education, and entertainment and that eliminating it from automobile dashboards would be about “five to 10 years premature.” Listen to last night’s conversation here.

Industry News

Yesterday’s (5/22) Top News/Talk Media Stories

Former President Donald Trump’s hush money trial in NYC and the hearing in Florida in Trump’s classified documents case; the presidential race; inflation and the U.S. economy; China launches military drills around Taiwan; the controversy over flags flown at Justice Samuel Alito’s homes; Marjorie Taylor Greene says DOJ and FBI planned Trump assassination; the U.S. migrant crisis; the Hunter Biden tax trial is set for September; the tornadoes and severe weather affecting the south and central U.S. and UK Prime Minister Rishi Sunak calls for July 4 election were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Yesterday’s (5/21) Top News/Talk Media Stories

The Israel-Hamas war and Norway, Spain and Ireland’s announcement they will formally recognize a Palestinian state; the defense rests in former President Donald Trump’s “hush money” trial; the presidential race; the U.S. economy; Russia reportedly launches a satellite-killing space weapon; the Justice Samuel Alito January 6 flag controversy; the controversial Trump bio-pic The Apprentice; South Carolina bans meds and procedures for gender transition for minors; and the deadly tornadoes that swept through Iowa were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Gorka to Report from Trump Trial on Mike Gallagher Show

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Salem Radio Network personality Sebastian Gorka is in the New York City courtroom today (5/21) where the Donald Trump “hush money” trial is taking place. He’ll appear on SRN’s “Mike Gallagher Show” just before 12:00 noon to report on the day’s court session. Pictured above are (from l-r): Congressman Troy Nehls (R-TX), Gorka, and Congressman Ronny Jackson (R-TX).

Industry News

FOX News Digital Tops Competitors in Multiplatform Views and Minutes

For the month of April 2024, according to data from Comscore, FOX News Digital maintained its leadim over news set competitors CNN.com and NYTimes.com in both multiplatform total views and multiplatform total minutes, as it has for 38 consecutive months. During the month of February 2024, FOX News Digital surpassed CNN.com in multiplatform unique visitors (comparable to radio’s cume) for the first time. However, in April 2024, CNN.com was again the leader in that metric by just under 1.4 million.

Industry News

Yesterday’s Top News/Talk Media Stories

The ICC seeks arrest of Israel and Hamas leaders; Iran’s future in the wake of the death of its president; the ongoing Donald Trump hush money trial; the presidential race; inflation, the record-high financial markets and the economy; controversy over the Trump bio-pic The Apprentice; Arizona serves Rudy Giuliani with indictment papers in the 2020 election case; hacking threats against U.S. water systems; and the Justice Samuel Alito upside-down flag controversy were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Joe Thomas to Launch New Virginia Talk Station This Weekend

Former longtime WCHV, Charlottesville program director and morning host Joe Thomas recently announced his acquisition of the Staunton, Virginia signal WTON-AM and his plan to re-launch it as aim news/talk outlet. Now, he says, “After going off the air as part of an asset sale in October of last year, WTON radio is re-born this Memorial Day weekend! We want to hear your voice. We’ll bring you coverage of the local stories from this wide area we’ll be imcovering as we develop the best local shows alongside an all-star lineup of shows all day!” Thomas will host the morning drive show and teases that the daily lineup will also include “The Dan Bongino Show” “The Dana Show” (Dana Loesh), “The Lars Larson Show” from 3:00 pm to 6:00 pm, plus Bill O’Reilly and Lee Habeeb’s “American Stories.” Thomas adds, “We’re building a newsroom that will tell you what is going to be happening, not just what did happen. Local businesses will be able to connect with the local listeners around the clock so they can stand out and stay prosperous!” Programming will also be simulcast on two FM translators at 101.1 FM and 98.9 FM.

Industry Views

Sabo Sez: Try It, You’ll Like It

By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host, Talk Media Network

imThis week, I started a five-night show on Audacy’s WPHT, Philadelphia. Thank you, market president David Yadgaroff. Because of my tenure in the industry, I received a flattering, humbling number of emails from colleagues in radio. THANK YOU. The support and encouragement are appreciated and certainly needed!

There was a pattern to the notes beyond the kind thoughts for my future. Almost every note hoped that the example of my show’s non-political content would compel other broadcasters to stop their political speeches and start a broader, real-life focused conversation. These emails were from CEOs, program directors, news directors, owners, and hosts. My response is, why me? If the note writer believes broader content would be good for their business, why don’t they put it on the air, today?

It would be fun to speculate on the answer to that question. It would also be pointless because the real answer is…  just do it!

Radio executives love to copy success. I am mystified by why they are copying failure. Almost all politically focused talk stations are declining in audience and gaining in demographic age. Daytime TV talk shows cover much broader topics that capture younger demos, are growing in audience and, as a category, generate $5 billion in annual revenue.

Broader topic menus work well. Thanks to enlightened owners, my company has launched many stations and hosts that are not political. Of course it works, life is what your target listener is discussing with their friends right now. Follow my example. Your audience will grow, and you’ll generate more revenue.

(EDITOR’S NOTE:  Walter Sabo will be appearing on a panel discussion titled, “Beyond Politics” at TALKERS 2024: Radio and Beyond on Friday, June 7 at Hofstra University on Long Island. For information, click here.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is debuted this week on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Industry News

Powerful Agenda Set for TALKERS 2024: Radio and Beyond

The 27th annual installment of the talk media industry’s longest-running and most important national event is only one month away. Set for June 7 at Hofstra University, just outside of New York City on Long Island, TALKERS 2024: Radio and Beyond is fast on its way to being another advance sellout. Don’t be shut out. The power-packed, one-day agenda is spectacular! Check it out – along with registration, sponsorship and hotel information – by clicking here. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state-of-the-art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’” This power-packed, one-day event will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. 

Industry Views

Pending Business: Who Cares?

By Steve Lapa
Lapcom Communications Corp
President

imDoes anyone care anymore?

The latest Pew Research study, “Americans’ Changing Relationship with Local News,” confirmed a personal experience last week. More on that later.

If you believe the survey, almost 80% of us say we no longer follow local news very closely. It doesn’t matter if you live in a top 10 all-news radio market, or a city with a heritage news/talk/information station. The survey says we just lost interest and stopped consuming local news.

Wait, what happened? Real estate taxes in many communities are through the roof. The cost of insurance, health care and basic groceries are the highest in years. Some hospitals in local communities are rumored to be discussing charging in advance for certain procedures. How about your local mall; is it still safe during weekdays? Is your local school system better or worse post covid? And those local roads; are they still in great shape? All of this in addition to the college campus in your community that may be unraveling or not. Did 80% of us really stop following and talking about local news? Perhaps it is just easier and less expensive for on-air talent, producers, and programmers to focus on Trump trials and Gaza. Do we serve the audience what we think they want and forget local?

My first-hand “we don’t care to cover local news” experience was a frightening eye opener. As I was traveling South along Florida’s I-95, a truck hauling propane gas caught fire as it was parked on the right shoulder of the Interstate. The tanks started exploding and a roaring fire emitting huge dark plumes of smoke stopped traffic for miles. Our car was second in line in the standstill, not more than 250 feet away from the fire. We could feel the explosions from the propane as local police motioned us to back up. We were speechless in our car watching this horrific scene. My fiancé searched her mobile phone for any breaking news report. Nothing. I kept looking to the sky for local news chopper, or a local news team, cruiser, or SUV with reporters to cover this from the ground. Nothing. Would a local news/talk radio station take a caller with an eye-witness account? Nobody broke in with a report.

Thankfully, local police, Florida State troopers, firefighters and Special Ops all arrived on the scene in minutes. Still no local news team. First responders did an amazing job getting this dangerous propane fire under control. After a 30-minute delay, we were finally directed past the burned out remains of the truck. As I scanned the rear-view mirror, the radio, the sky above me and the opposite side of I-95, there was still no local news reporting.

No wonder 80% of us stopped following local news very closely, nobody cares to report the story.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

iHeartMedia First Quarter Revenue Dips 1.5%

iHeartMedia reports that its revenue for the first quarter of 2024 was $799 million, a decline of 1.5% from the same period in 2023, and in line with the company’s guidance. The company posts a net loss of $18.1 million, a dramatic reduction from the $222 million loss it reported in Q1 of 2023. The company’s Broadcast Radio segment revenue was $359.3 million, a decline of 6.2% from Q1 2023 and networksim revenue was $102 million, down 5.5% from the same period a year ago. The company’s Digital Audio Group revenue was $239 million, up 7% over Q1 2023. Breaking that segment down, Digital (excluding Podcast) revenue was $148.3 million (up 1.2%), and Podcast revenue was $90.6 million (up 18%). iHeartMedia chairman and CEO Bob Pittman says, “We’re pleased to report our first quarter of year-over-year Adjusted EBITDA growth in five quarters, driven by the substantial sequential year-over-year improvement in the performance of all our segments: the Multiplatform Group, the Digital Audio Group, and the Audio and Media Services Group – with the Digital Audio Group hitting its best Q1 EBITDA margin ever. Additionally, our Q1 results were in line with our previously provided Adjusted EBITDA and Revenue guidance ranges. Although the marketplace continues to be dynamic, we continue to see meaningful opportunities for growth in our businesses and we remain confident in 2024 as a recovery year.”

Industry News

Townsquare Media’s Q1 2024 Revenue Declines 3.4%

First quarter 2024 net revenue for Townsquare Media was $99.6 million, down 3.4% from the same period in 2023. The company posted net income of $1.55 million in Q1, compared to the net loss of $1.94 million it reported in the first quarter of 2023. Townsquare’s Subscription Digital Marketing Solutions net revenue was $18.2 million, down 15.3% from a year ago. Digital Advertising net revenueim was $34.1 million, up 1.3% over Q1 of 2023. Broadcast Advertising net revenue was $45.5 million, down just 1% from a year ago. Townsquare CEO Bill Wilson comments, “I am pleased to share that Townsquare’s first quarter results met our previously issued guidance, and that we are building momentum and gaining market share, primarily due to our local focus and our unique and differentiated digital platform… Our first imquarter performance improved over the fourth quarter across each of our segments. Importantly, our Digital Advertising segment returned to revenue growth in the first quarter (+1.3% year-over-year), and our Townsquare Interactive segment achieved net subscriber growth and month-over-month revenue growth in March, a meaningful turning point for the business. In total, Digital represented 53% of Townsquare’s first quarter 2024 net revenue and Adjusted Operating Income. The strong cash generation characteristics of our assets provided us the ability to execute two attractive equity transactions in April using cash on hand: the accretive share repurchase of 1.5 million shares from MSG at an 11% discount to the pre-announcement share price, and an option buyout at an attractive price point, thereby avoiding shareholder dilution. In addition, during the quarter we repurchased $4 million of our common stock and paid a high-yielding dividend while also investing in our business. We ended the quarter with a strong cash balance of $57 million, and following the April equity transactions, maintained a cash balance of $28 million at the end of April, retaining financial flexibility moving forward.”

Industry News

Sabo Sez: Make it Bigger

By Walter Sabo
CEO Sabo Media Action Partners
A.K.A. Walter Sterling
Host, WPHT, Philadelphia
Host, Talk Media Network

imWhen a new restaurant opens, smart owners put the phone on busy so would-be diners believe the joint is hot, packed and hard to get in to. At street fairs we are drawn to merchant booths with long lines. Crowds give us confidence.

My mentor, Ed McLaughlin, as president of the ABC Radio Networks had one dictate when presented with a new idea: Make it bigger.

Last week radio hosted a major event. An event so big that it was covered by all media, except… except… radio and most radio trades. After turning down the Washington Post and The New York Times, the President of the United States gave the longest interview of his tenure to a radio star, Howard Stern. A commercial radio interview. Not NPR. Not MSNBC, not The View. Radio. The president, like hundreds of other leaders and businesses believes radio is the best medium to sell his message.

The president’s choice of medium should now be the first slide on every sales deck of every radio pitch. Today!

The damage of small. Many people in our business sell small and it hurts the industry. It’s easy to be dismissive of the Stern interview of Biden… instead, why not own it? Make it your interview because you share the same playing field.

Smart media executives do everything they can to make their stage seem to earn the largest possible audience. Cable, for example sells “homes passed.” Really. Cable sells the number of homes that can receive the advertiser’s message because those homes have cable. Using cable’s selling logic, radio could win every buyer’s analysis by selling “radios installed.”

About 20 years ago radio sellers started showing their station’s “time spent listening” (TSL) data to media buyers. That is the lowest number. While local TV stations sell their “designated market area” (DMA), radio mines the very tiniest delivery number: TSL

Your website’s first name is WORLD WIDE. Shockingly many radio companies strive to make their website “more local.” Stations have federal licenses dictating that their signal is specifically LOCAL. Your website could turn your station into a world-wide business with pristine world-wide delivery. Rather than grow, many broadcasters fought to have permission to geo-fence their signal, they fought to get smaller.

A major ratings week’s results for FOX News or CNN would get the program director of WLTW, KOST, Z100 or WINS fired. CNN had an average of 601,000 viewers in March. What’s your station’s cume? CNN grossed $1.1 BILLION dollars. They aren’t selling numbers. They are selling their brand: CNN or FOX or MSNBC. Cable networks, all with tiny viewership compared with WCBS-AM, WBZ-AM, or KFI’s cume, deliver ancient demos yet they are grossing a billion bucks by selling their brand and their environment. They sell shows. A show is as big as the seller and buyer can imagine. Imagine bigger.

Put simply: 1010 WINS has more listeners in New York City than the “Tonight Show” has viewers in New York City.  There’s your second slide.

Media buyers want a deal. They want radio to bring in the buy. But the CEO of the brand wants an environment for their message that moves product. Your hosts can move product. Your listener can name your hosts, which instills trust and listeners can recall copy points from hosts’ live reads. To an investor, the relationship between your listener and your host is defined as goodwill. Goodwill adds considerable value to your station. Selling the dynamic of listener engagement will justify much higher rates than TSL.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is debuting next week on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.