Monday Memo: Costs Are Criminal. And You’re on the Case.
By Holland Cooke
Consultant
The number of Americans asking Google for help with debt is way up. Delinquencies are surging. Credit scores are falling at the fastest pace since the Great Recession. Consumer
Confidence is down. Costco is mobbed.
Gasoline, eggs, now coffee. What DOESN’T cost more? Seen beef prices? Hamburger Helper sales are up double-digits year-over-year.
A client station asked me for something to pitch to a local credit union. So, I called-in “The Deal Detective.” He’s a frugal flatfoot, the lieutenant of low prices, a savings sleuth with a barcode scanner. He reads receipts like rap sheets. And he’s a stack of 60-second features.
Special for TALKERS readers: Help yourself, here.
They’re FREE, no paperwork, no national spot. Sell a local sponsorship and keep the money. It’s your license to bill. OK to use as stream cover-up spots, or on your station website (help yourself to the graphic). NOT “available wherever you get your podcasts.”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
Tragically, I was none of those things. Fortunately, I had the support of those who believed I had potential and encouraged me to follow a slightly different path — to morning radio. And while I never envisioned eventually moving from music to talk radio, the transition has been the most rewarding experience of my life, and these last three years at Civic Media have been the proudest of my 40-plus year career.” Prior to joining Civic Media, Matenaer served with Good Karma Brands’ news/talk WTMJ, Milwaukee in the newsroom and in morning drive. She adds, “As I head toward retirement, I want to take this moment to thank my current and former colleagues and mentors. You are among the most talented, dedicated and hilarious people on the planet. Thank you to Civic Media, for believing in a 60-something woman to host her own show and for your commitment to community-based radio and to a healthy democracy.”
follows the 5:00 am hour of “Colorado’s Morning News” anchored by Gondek. Michael Brown, former FEMA Administrator and nationally syndicated host of “The Situation with Michael Brown,” moves from sister KHOW to the 9:00 am to 12:00 noon daypart. The rest of the day’s local programming is Mandy Connell from 12:00 noon to 3:00 pm; KOA Sports with Dave Logan and Ryan Edwards from 3:00 pm to 6:00 pm, followed by “Broncos Country Tonight with Benjamin Allbright and Nick Ferguson.”
brands. Gould comes to iHeartMedia from Metamorphosis.Digital where she was chief revenue officer and VP of sales. iHeartMedia division president Kris Foley says, “Annalee’s ability to build trust, navigate change, and deliver creative, cross-platform results makes her the ideal leader for our San Francisco sales team. Her experience and relationships in the Bay Area will be instrumental as we continue to grow our presence and impact.” She comments, “Audio is one of the most powerful and evolving channels in media today and nowhere embodies creativity and innovation quite like the Bay Area. I’m excited to join iHeartMedia and work with a team that understands how meaningful human-generated content continues to drive trusted marketing. In a time when that connection feels increasingly rare, radio and podcasts remain deeply human, built on authentic voices, real stories, and companionship.” 
enhancing the subscriber experience through new content, deeper personalization, and continued innovation across every stage of the customer journey, driving greater engagement and value for our listeners. At the same time, we’re scaling our digital advertising business and strengthening our leadership in podcasting. Across each of these areas, we’re leveraging our unique assets to deliver sustainable profitability and long-term value for our shareholders — a strategy that is already delivering as we raise our full year guidance.” During the quarter the satcaster expanded and developed its roster of high-profile voices. It extended its agreement with Andy Cohen and celebrated the 10th anniversary of his flagship channel, Radio Andy. Stephen A. Smith also debuted on the platform, launching new political and sports programs and renewed its agreement with Megyn Kelly, expanding the partnership to include the upcoming Megyn Kelly Channel. 
Civic Media’s news/talk network, managing schedules, talent, quality control, and compliance with broadcast regulations. Key responsibilities include selecting programs, coaching on-air personalities and shows, developing promotional strategies, and ensuring the station’s sound and content align with its brand and audience needs. They blend creativity and business acumen, using audience research and ratings data to shape programming and achieve business goals.” 
them achieve their business objectives through effective radio and digital advertising. The ideal candidate will possess excellent communication skills, have an enthusiastic and outgoing personality, along with a drive to succeed. Most importantly – we are looking for hard-working salespeople who want to have FUN at work, make money, and help local businesses grow. 
morning drive (6:00 am to 9:00 am). Sister KHOW talk host Michael Brown will take over the 9:00 am to 12:00 noon slot on KOA. Kaminsky says in a social media post, “This will be the first time in decades (or maybe ever, I really don’t know) that KOA has a talk show in ‘morning drive.’ We’ll keep bringing you plenty of news but now we’re doing it in a show that also talks about the news (and lots of other things…the show won’t be very different from my current show.) Psyched to be embarking on this project with @JeanaGondek who I always have so much fun bantering with. The show will be fun, informative, and entertaining…at least that’s the goal!” Kaminsky says the “Colorado’s Morning News” program featuring Gondek will air from 5:00 am to 6:00 am.
says he’ll “oversee all aspects of sports talk content across the network, including daily technical operations, social media strategy, and brand management. He will build a talented team of hosts and producers responsible for compelling on-air programming – featuring original content, interviews, benchmarks, and fan interaction.” Williams says, “There’s never been a more exciting time to be in audio – the industry is thriving, innovative, and constantly evolving. This is a unique opportunity to build on the incredible foundation created by our partners at Audacy and BetMGM and combine it with the reach, heritage, and credibility of Westwood One Sports. I’m honored to help shape the next chapter, delivering smart, entertaining, and authentic sports content for listeners everywhere.”
8.4% excluding the $6.9 million impact from discontinuing the DailyWire and Dan Bongino relationships. The company posted a net loss of $20.4 million compared to net loss of $10.3 million in Q3 2024. Cumulus breaks down its revenue by segment and reports that its broadcast radio spot revenue declined 13.1% to $83.7 million, while network revenue fell 26.5% to $31.2 million. Total broadcast revenue was 
$114.9 million, a decrease of 17.2% from the same period in 2024. Cumulus president and CEO Mary G. Berner says, “In an advertising environment that remained challenging for legacy media, we continued to outperform. We once again gained market share in total broadcast spot as well as in digital, where our market share gains reflected the strong growth of our digital marketing services business, which was up 34% in the quarter. Additionally, we remained highly focused on re-engineering the business, reducing annualized fixed costs by $7 million and accelerating our efforts to implement a wide array of AI initiatives to drive efficiencies and enhance growth. These results underscore our disciplined focus on optimizing performance in areas that we can control. While we do not expect the current headwinds to abate in the near-term, we remain confident in our ability to position the company for long-term success through strong execution and by maximizing value from the company’s underlying assets.”
WGN VP and general manager Mary Sandberg Boyle says, “From joining WGN Radio in 1985 during the Wally Phillips era to anchoring news on the ‘Lisa Dent Show’ today, throughout his 40 eventful years here Steve has faithfully maintained the highest standards of journalistic integrity, combined with his own unique gift for playful on air banter which is sure to be missed by colleagues and listeners alike.” Bertrand comments, “I feel like I’m the luckiest guy in the history of radio. As a kid, I dreamed of one day living in Chicago. I never imagined I’d be part of her daily conversation. I will forever be grateful to the legends I worked with and, most especially, the listeners who made it all happen. I’ve had the privilege of being part of a pretty amazing family for 40 years.”
than three decades. During his career, he hosted the first live, daily talk show in KFAB’s 100-year history and served several years as the station’s program director. He was also the voice of Nebraska Cornhusker football from 1980-1995. He says, “Time sure flies when you’re havin’ fun. Since I was a kid growing up in Minnesota, I had a passion for radio. It’s just like anything else, kids who dream about being a doctor or whatever; mine was radio.” KFAB says that Sadlemyer’s on-air partners for the past quarter-century – Jim Rose and Lucy Chapman – will remain as part of the station’s morning drive commitment to providing news, weather, traffic, sports and compelling conversations about the issues important to the community. The station says that KFAB listeners will still hear plenty of Gary Sadlemyer on the station as he’ll still work to provide personalized content for station advertisers, and pop in to hang out or be a fill-in host on the morning show from time to time.
reporter in 1974 and became an anchor in 1979, beginning a 35-year run as a morning drive and sports anchor. Countless Philadelphians came to know Donahue’s voice as he brought the news, traffic, weather, and much-longed-for snow days over the airwaves in his time at the station. He was also a fixture in the city’s sports radio scene, doing play-by-play for the Philadelphia Stars — the city’s USFL team in the 1980s — and was the TV and radio voice of Temple football and basketball for more than two decades.” Donahue retired from KYW in 2014 and was promptly inducted into the KYW Newsradio Hall of Fame. In 2000, he was inducted into the Pennsylvania Sports Hall of Fame.
NBCUniversal’s coverage of the Games. It will also produce a new Winter Games season of “Two Guys, Five Rings” hosted by Bowen Yang and Matt Rogers, produce Olympic-specific episodes of some of its podcasts, and promote tune-in for NBCU’s coverage. iHeartMedia president of business development and strategic partnerships Michael Biondo says, “We’re eager to build upon our relationship with NBCUniversal and once again deliver premium audio coverage of the Olympic Games, this time focusing on the awe-inspiring athletes and incredible stories set to come from the 2026 Olympic Winter Games. As the leading destination for sports audio, we’re excited to deepen the connection between audiences and the athletes they love.”
Don Haney and Minnesota Public Radio’s Dan Gunderson will leave their respective employers over the next 10 days. Both news pro spoke with Forum Communications’ The Forum about their careers. Haney covered news in Fargo for nearly 50 years. He joined WDAY in 1982, then 
moved to KFGO in 1995. Seventy-two year old Haney has been working part time with KFGO since last spring. Gunderson, who joined MPR in 1987, say he got into journalism because he enjoyed writing so much. About his radio work he says, “I liked the idea of taking voices and sounds and putting them together in something interesting. It’s like a craft, where you take this raw material, interviews, and facts, and you try to make it into something meaningful.” 
programming to their lineups. VSiN president and chief business officer Brian Musburger states, “We’re thrilled to bring these new radio markets the news, analysis, and expert insights listeners need to make more informed wagering decisions. Through the continued distribution expansion VSiN is delivering its trusted sports betting programming to more listeners than anyone else and solidifying our position as the largest sports betting radio network in the country, by far.”
from the public media organization based at The University of South Florida, capping a career of 45 years in radio and public media. She says, “My time at WUSF has been incredibly rewarding. I am proud that our commitment to public service – building community through trusted journalism, classical music, jazz, and culture – has remained steadfast. As I step away, I’m confident this mission is in excellent hands with a new generation of talented leaders and innovators dedicated to serving the community through public media.”
16% year-over-year decline in the percentage of Americans who say they get their news ‘often’ from apps like Instagram, Facebook, TikTok and X.2. In this rapidly changing landscape, consumers are increasingly turning to All News Radio for local news, trusted voices, and fact-based reporting.” Borelli cites as evidence for this Nielsen data indicating that Audacy all-news stations are up 11% versus last year and adds that’s coming off a presidential election year. Ben Mevorach is vice president of news at WINS, New York and he says, “As the number of places to get news continues to grow, the number of places to find news that is credible, trustworthy, and without bias is rapidly shrinking. People constantly tell us that 1010 WINS is their sole source for news they can trust.” 
Ciattarelli at the Crystal Point Yacht Club in Point Pleasant. The one-hour town hall will focus on the top issues impacting New Jersey and the proposed policies that Ciattarelli would implement across the state. Additionally, FNC’s Harris Faulkner will join Hannity and Ciattarelli to discuss the issues that matter most to New Jersey ahead of the upcoming gubernatorial election. FNC national correspondent Bryan Llenas will also be on site providing live updates on the event.
Bonneville president and COO Tanya Vea says, “I’m thrilled for Jim to take on this leadership role in Sacramento. This market has a great lineup of stations, a strong digital sales business, and wonderful employees. Jim has shown himself to be an excellent leader, and his background is the perfect fit. I’m confident that he will build on the strengths of the market, developing the business and the culture at Bonneville Sacramento.” Richmond comments, “I’m honored to join the Sacramento team. These stations have a meaningful connection to the community, and I look forward to supporting our people, growing our digital presence, and serving listeners wherever they are across every platform with purpose and innovation.”
Conduct a “brand early and often” creative audit: Watch/listen to all your ads. Check off if your brand is mentioned in first two seconds and if there are at least five or more audio track brand mentions in 30-second ads; 2) You can look away but you cannot shut your ears: In video ads, audio branding does all the brand recall heavy lifting; 3) Audio case studies reveal implementing the “brand early and often” creative best practice generates stronger purchase intention and increased brand lift and website attribution; 4) Do you want your brand association and recall to explode? Use a jingle with melody that says the name of your company; and 5) Don’t blame the media plan or media vendors for weak attribution and brand lift: Usually creative is the issue and the ad copy fails to “brand early and often.” 