Industry News

TALKERS News Notes

Townsquare Media Announces Q3 Financial Results. Townsquare will release third quarter 2025 financial results before the market opens on Monday, November 10 and will hold a conference call at 8:00 am ET on that day. The company will also announce its participation in an upcoming investor conference.

Saga Communications Appoints New Board Member. Saga announces the increase of its number of board members to eight and the appointment of Gregg Sutherland to its board of directors. Sutherland was previously a senior partner at Ernst & Young where he served as the strategy consulting practice leader, Global and Americas.

Industry News

TALKERS News Notes

Hayslett Joins Black Effect Podcast Network. Actress, producer, and host Crystal Reneé Hayslett’s talk series, “Keep It Positive, Sweetie” joins Charlamagne Tha God‘s and iHeartMedia’s The Black Effect Podcast Network. She says, “Joining The Black Effect Podcast Network is a meaningful moment for me. KIPS is all about bringing comfort and empowerment to our culture, and I’m honored to welcome my community into this incredible family dedicated to amplifying the powerful conversations that take place on the KIPS couch.”

WUSF Launches Local Talk Show. Public radio outlet WUSF, Tampa debuts, “Florida Matters Live & Local,” a new show that the station says “connects listeners with Tampa Bay’s most influential leaders while opening the phone lines for callers to weigh in on the issues that matter most to them.” WUSF general manager JoAnn Urofsky says, “Our listeners don’t just consume news – they actively shape the conversations that matter. These are tremendously eventful times, and local voices are more crucial than ever, so we’re creating a space where residents can directly engage with the issues defining our community’s future.”

Industry News

Readers Name Katz #1.

For the sixth year in a row, the readers of The Richmond Times-Dispatch overwhelmingly votedimg “The Jeff Katz Show” the Best Afternoon Radio Show in Central Virginia. Jeff Katz is now in his 13th year as the afternoon drive host at WRVA. Katz has been named one of the 100 Most Important Talk Radio Hosts in America by TALKERS numerous times. He is also a past recipient of the Humanitarian of Year award from TALKERS.

Industry News

TALKERS News Notes

Petrowich Joins WYPR. Baltimore Public Media’s WYPR announces that journalist Sarah Petrowich joins the organization’s news team. She previously served with Delaware Public Media. BPM chief of content Danyell Irby says, “It is more crucial now than ever that we continue to hold public officials accountable and provide in-depth reporting on decisions made in Annapolis that affect our daily lives. I am excited that Sarah will bring that needed journalism excellence and ethical reporting to the WYPR news team.”

WJCT Brings Back Health Show. WJCT Public Media in Jacksonville, Florida is brining its flagship health program and podcast “What’s Health Got To Do With It?” back for a fifth season, beginning September 27. The show, hosted by Dr. Joe Sirven, airs on WMFE, Orlando; WMFV, The Villages; WGCU, Fort Myers; WUFT, Gainesville; and WQCS, Treasure Coast.

Industry News

TALKERS News Notes

RTDNA Names Emcees for Murrow Awards Ceremony. The Radio Television Digital News Association announces the emcees for the 2025 Edward R. Murrow Awards Gala will be Adriana Diaz of “CBS Mornings Plus,” José Díaz-Balart of “NBC Nightly News,” Steve Inskeep of NPR, Donie O’Sullivan of CNN, Deborah Roberts of ABC News, and Yasmin Vossoughian of NBC News. The Murrow Awards Gala will be held October13 at Gotham Hall in New York City. RTDNA president Dan Shelley says, “These outstanding journalists are perfect choices to bestow one of the most prestigious journalism awards on this year’s deserving national Edward R. Murrow Award winners. Each embodies Murrow’s admonition to serve the public by seeking to report the truth, something particularly necessary in our current times.”

Deadline for LAUNCH Mentorship is 9/29. Mentoring and Inspiring Women in Radio, Inc and the National Association of Broadcasters Leadership Foundation remind candidates there is one week left to apply for the 2025 LAUNCH Mentorship Program for emerging female talent in radio with a focus on engineering, audio production, and technical operations. The year-long mentorship pairs a rising professional with a seasoned industry leader for one-on-one coaching and deep exposure to the technical side of broadcasting. The deadline is September 29.  You can apply here.

Industry Views

Monday Memo: Boo!

By Holland Cooke
Consultant

imgDon’t let Halloween sneak-up on you. The only holiday Americans spend more for is Christmas. So – to seem more in-touch than your robotic and/or non-local audio competitors – plan something spook-tacular.

DJs will play all the occasion-pertinent songs, good bumpers if you’re a talker. For you, the living, this mash was meant too.

— Do an event? A “safe space” parents can bring costumed kiddos? Maybe to benefit a local charity?

im

— Or a grown-ups-only party? 😉Sell a sponsorship. Try a big-box liquor store; or if your bash is at a bar, they might line-up a booze brand from the distributor.
— Costume suggestions? In years past, this has been a productive call-in topic. With family budgets tight now, those pop-up costume stores are less-affordable to some; and many funsters are imagination-challenged. Back when we “went to the movies,” Harry Potter-level characters were more obvious.
— Sell Halloween Safety Tips, PSA-sounding commercials. It’s a low-price way to give new advertisers a taste, and another way for existing advertisers to show-up.

Copy points:

1. Make sure costume masks don’t block your kids’ vision.
2. Go out early, stay in groups.
3. Warn young boys & ghouls not to run into the street from between parked cars.
4. Stick with well-lit streets in your neighborhood.
5. Give young trick-or-treaters flashlights.
6. Stay on sidewalks or walk facing traffic.
7. Tell children not to eat anything before getting home, so you can inspect goodies.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry Views

SABO SEZ: Keep the Valuables

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgAmazon learned that there are high volume sales for specific categories of products. High demand equals high value to the seller. Items such as diapers, printer ink, staplers, batteries, etc. Being brilliant, Amazon created “Amazon Basics.” Same products, white labeled. Amazon doesn’t manufacture batteries; they just slap their logos on what America needs most.  That’s why Mr. Bezos has a bigger boat than you.

Radio listeners have high demand for basic elements. The demand for these ingredients is often based on need rather than preference. Needed ingredients delivered by radio represent high value to the radio industry:

– Weather reports

– Traffic reports

– Is everything ok? News reports

– News bulletins

– Local news

– Closings

The first sign of trouble was when radio stations chose to promote a cable channel by presenting “Weather Channel Weather.” Tip: research shows the most respected source of weather is the National Weather Service and a station can pull that for free, any time. No disrespect to the Weather Channel but, can’t radio do weather? Giving away that position to TV is foolish.

Weather is even more important than one might think. Yes, a listener can get it from multiple online sources, but the listener is listening to the radio. The listener needs the weather NOW, live, local. Failing to do weather forces the listener to leave you. (That’s why, on the local and national “Sterling” show, we have meteorologist, Dr. Dave Eiser and Brad Your Grandma’s weatherman presenting the weather through the program.)

Do a Google trend search. Compare WEATHER, SEX, JESUS, TRUMP. Weather will win.

TRAFFIC. An argument I lost was with a 50kw station that had the traffic image because they had a traffic copter. To save $200,000 they were going to take it down. I said, “Fire me but don’t take down the copter.” They took it down. The reason to do traffic is not 100% to give traffic reports, it is – more importantly – to prove that the station is live, and to prove the station sees everything. Breaking news will compel listeners to check with the station that can report it from the air, live!

There is no reason to stop doing traffic and weather because an all-news station is doing it. Those are essential must-have elements for all listeners regardless of format. If we want to own the dashboard, it is best to present top-of-mind information to drivers. Live!

FOX News seems to present a “Bulletin” every few minutes… FOX NEWS ALERT. A radio station doesn’t have to follow the AP Style Guide to define “bulletin.” You can air a bulletin or an alert whenever you want. Urgent, compelling, turn up the radio. Pulling the listener in with sounders, big intros, all that stuff claims your position as the source of better-know-it information.

WHAT HAS HAPPENED. By stripping a station of the costs of bulletins, weather, traffic, and local news we have made radio less valuable. Those “costs” were/are investments in content valued by listeners.  Too many stations have trashed essential ingredients for the sake of a false economy. Radio revenues go down each quarter as stations cut costs each quarter.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

Audacy and Southern Cross Austereo Announce Content Deal

Audacy and Australian broadcasting company Southern Cross Austereo enter into an agreement for Audacy’s library of digital content to be available on the LiSTNR digital audio platform and for SCA to be theimg exclusive sales rep for the Australian market. With this deal, Australian advertisers will be able to access Audacy’s titles as part of their audio campaigns. The partnership broadens the breadth of available content for LiSTNR audiences and increases the reach for clients, with access to a range of titles including “Office Ladies with Jenna Fischer and Angela Kinsley,” “Fly on the Wall with David Spade and Dana Carvey,” “Search Engine,” “The Moth” and dozens of podcasts from CBS Sports and CBS News & Entertainment.

Industry News

Penn State to Shutter Non-Com WPSU-FM

According to a report at TribLive.com, Penn State will shut down its public radio station, WPSU-FM at the end of the 2025-26 academic year. The report says trustees voted against a proposal to transfer its operating assets to public radio WHYY-FM, Philadelphia. WPSU has depended on annual subsidies of atimg least $3.4 million from the university to operate the station. TribLive reports, “Penn State officials said they proposed transferring the operating assets of WPSU to WHYY and provide a $17 million subsidy structured to decrease over five years, to give WHYY an opportunity to help WPSU reach a financial break-even point and continue broadcasting across central Pennsylvania.” That proposal was not accepted by the trustees. See the TribLive story here.

Industry News

95.5 WSB Adds “Coast to Coast AM”

imgCox Media Group’s Atlanta news/talk 95.5 WSB (WSB-AM/WSBB-FM) is adding Premiere Networks’ “Coast to Coast AM” hosted by George Noory to its program schedule. WSB director of branding and programming Ken Charles says, “We’re thrilled Coast to Coast AM with George Noory is joining the 95.5 WSB-AM lineup. George’s unique voice and compelling content are a perfect overnight fit for our listeners. This is a powerful addition to our lineup of live and local talent.”

Industry News

TALKERS News Notes

Stephenson Joins SiriusXM Board. Sirius XM Holdings Inc announces the appointment of Dave Stephenson to the company’s board of directors, effective September 18. He’ll serve on the board’s compensation committee. He currently serves as chief business officer and head of employee experience for Airbnb, Inc. He comments, “I am honored to be joining the board of SiriusXM, a company whose powerful combination of world-class content and technology I have long admired. I am excited to collaborate with the board and management to deliver increased value to listeners and shareholders.”

Newberry Renews with Quu. Quu Inc and its CEO, Steve Newberry, agree to a three-year deal for him to continue guiding the company. Since 2020, Newberry has led the company that has more than 2,000 radio stations using its technology to display real-time music, content, and advertiser messages on vehicle dashboards.

Industry Views

Monday Memo: Water You Known For?

By Holland Cooke
Consultant

imgMy kitchen faucet wouldn’t shut off. It died, of old age. Things start doing that when your “new” house turns 25.

With replacement hardware inbound from – where else? – Amazon, we’re coping, filling pitchers in the first-floor loo. Yet, days later, we still reach for the broken kitchen faucet, force-of-habit.

WHAT IF someone pushes your station’s button, or goes to download your podcast, and nothing comes out?im

What are you known-for? What would be missed if you weren’t still doing it?

Explain that-you-do what-you-do-well, things listeners thirst for, especially things they can only get from you. And make every effort to deliver.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

Buffalo’s The Patriot Adding Translators. Radio One Buffalo, LLC announces that conservative talk WUSW-AM, Buffalo “The Patriot” will soon add FM translators W235BC at 94.9 and W227BW at 93.3 to the station’s broadcast. Radio One Buffalo owner Buddy Shula says, “This is a total game changer. Pairing these two powerful metro FM translators with WUSW- AM will give nearly complete market coverage for ‘The Patriot’ on the FM band. We hope to have these FMs approved and running by January 2026.

Audacy’s WIP Helps Raise $610,00 for Autism Charity. Audacy’s annual Eagles Radiothon, that aired live on SportsRadio 94WIP in Philadelphia last week, raised a record-breaking $610,000 for the Eagles Autism Foundation. Audacy Philadelphia SVP and market manager David Yadgaroff says, “Each year, I’m astonished by the generosity of our listeners, fans, and partners during the Eagles Radiothon. It continues to drive us year after year to make a meaningful difference. The whole SportsRadio 94WIP family is proud to help raise money for such an important cause.”

Industry News

TALKERS News Notes

Salem and D’Souza to Release New Film. Salem Media Group and D’Souza Media release the official trailer for the film, The Dragon’s Prophecy. This film is based on the book by Jonathan Cahn that explores the October 7 terror attacks in the Middle East and their connection to ancient battles between the Israelites and the Philistines as recounted in the Bible. It features exclusive interviews with major world leaders and Christian voices, including Israeli Prime Minister Benjamin Netanyahu, Mike Huckabee, Erick Stakelbeck, and Eric Metaxas.

NFL Podcast Network Adds New Shows. The National Football League and iHeartMedia announce the NFL Podcast Network’s fall programming lineup for the 2025 NFL season that includes new programs “Late-Round Fantasy Football Podcast with JJ Zachariason” and “NFL Cover Zero with Matt Jones and Drew Franklin.” All shows on the NFL Podcast Network are distributed by iHeartPodcasts.

Industry News

Beasley and Amazon’s ART19 Partner for Podcasts

Beasley Media Group enters into an agreement with Amazon’s ART19 for its portfolio of podcasts and onimg-demand radio shows to migrate to ART19’s infrastructure that it says will allow it to “unlock new revenue opportunities and offering advertisers enhanced reach , deeper analytics, and improved ROI.” Beasley chief content officer Justin Chase says, “This partnership is an important step in our digital transformation. ART19’s platform will help us expand monetization opportunities while delivering a better experience for audiences and advertisers.”

Industry News

TALKERS News Notes

SiriusXM Adds New NFL Shows. Joining the SiriusXM NFL Radio team this season are two experienced pro personnel executives – former Los Angeles Chargers and Las Vegas Raiders general manager Tom Telesco and former Tennessee Titans general manager and NFL running back Ran Carthon – who will host on SiriusXM NFL Radio this season, bringing a front office perspective on the game to the channel. Also joining SiriusXM this season is Carolina Panthers long snapper J.J. Jansen, an 18-year veteran of the league, who will join Miami Dolphins running back Alec Ingold to host the weekly show, “The Players’ Point.” Airing Tuesdays at 7 pm ET, “The Players’ Point” is the only radio show hosted entirely by active NFL players.

New Director of Development Joins BPM. Baltimore Public Media (BPM) is proud to announce the appointment of David Belew as its new Director of Development, leading the organization’s philanthropic strategy across membership, grants, major giving, events, and community engagement. “We are thrilled to welcome David to Baltimore Public Media. His passion for connecting people to ideas, culture, and community — combined with his proven success in advancing major institutions — will help us grow stronger and more resilient as we enter this pivotal moment,” says Craig N. Swagler, President and General Manager of Baltimore Public Media.

Industry News

TALKERS News Notes

Schrager Launches Football Podcast. ESPN and Omaha Productions announce that ESPN NFL analyst Peter Schrager is debuting, “The Schrager Hour,” a Wedsnesday show in which Schrager “dives into key storylines and match-ups around the league, taking you behind the scenes of Monday Night Football and recapping his week on the road covering the NFL.” In addition, Schrager will be on the sidelines of Monday Night Football alongside Katie George and will appear regularly across ESPN’s studio programming, including frequent appearances on “Get Up,” “First Take,” “The Pat McAfee Show,” “NFL Live” and “SportsCenter.”

Browns Extend Partnership with Audacy and Good Karma Brands. The Cleveland Browns announced a multi-year agreement with Audacy and Good Karma Brands, reaffirming the stations’ continued roles as the team’s official flagship radio partners for the University Hospitals Browns Radio Network. ESPN Cleveland market manager Tom Olson says, “We’re thrilled to continue our partnership with the Cleveland Browns. This renewal not only extends our tradition of delivering the excitement of Browns content to our fans, but also opens new opportunities to integrate our local partners directly into the fabric of the play-by-play broadcast.”

Industry News

TALKERS News Notes

Audacy’s “I’m Listening” Returns. Audacy’s mental health initiative, “I’m Listening,” is again presenting its annual broadcast special in recognition of World Suicide Prevention Day on September 10 and National Suicide Prevention Month. All Audacy stations nationwide will air the “I’m Listening” broadcast that week. Radio personality and co-host of NBC’s “TODAY” and host of “The Voice,” Carson Daly, and Audacy’s nationally syndicated country host, Katie Neal, host of “Katie and Company,” will host the special.

New Affiliate for RMWorldTravel. The nationally syndicated travel program “RMWorldTravel with Robert & Mary Carey and Rudy Maxa” adds East Carolina Radio Inc’s WZPR-FM, Nags Head, North Carolina to its roster of affiliates. The show is now heard on 610 stations every week.

Industry Views

SABO SEZ: What You Need to Know About the “Law of 200”

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”

imgThe risk is real. Suggesting that a technique used with great success in the recent past might be beneficial to the present is a perilous course. Is the idea out of touch with today’s reality? Is the author ignoring current trends?

A factual current event from which our industry and our lives suffer: Sales are down. Sales for the radio industry are down every quarter.

Hard research-and-math-people will point to the usual causes. Add to that list the fact that the same dollars that bought spots priced at X for the big morning show are being fed into podcasts for 10 percent of X. But podcasts are digital! Therefore, they are sexy to Wall Street. The result of that dollar transfer is quarterly investor calls featuring CEOs declaring that “digital is a sweet spot.” Actually, “digital” is a cheap whore but back to the topic:

Methods deployed to sell radio today are not working. Salespeople work hard, but the strategies they are given are weak. That’s why sales are down – every quarter. Spreadsheets, ROI, CPP, programmatic are elegant math-major systems. But our product is not math. Our product is emotion. Match sales techniques to the product. Tap the power of emotion.

Everything is ultimately purchased from our emotions. Everything.  Case in point: Joe Girard* understands cars better than anyone in history. No, no, don’t be dismissive of Joe because he was a car salesman; cars are very expensive. Cars have impacted you and your family for years. Cars make you feel great or awful. Powerful purchase.

Happy Birthday! One month a year, Joe would mail out a birthday card to all of his past customers and all of his prospects. All of them. In the same month. One out of 12 recipients were thrilled that Joe remembered their birthday! The other 11 would call Joe and tell him that he had their birthday date wrong. They called Joe. A car salesman.

Joe gave all of them information on the phone about the latest models and deals for… a new car. They called Joe.

The Law of 200. Catholic funeral masses hand out prayer cards featuring a photo of the deceased. Ask a priest how many cards are printed. The answer is 200. Caterers will tell you that the standard number of wedding guests is… 200!

Seems we know 200 people who will come to our wedding and our funeral. Major life events. Buying a car is a major, emotional life event. Joe realized that if he sold a good car, 200 people would learn that the customer was satisfied.

OR 200 were not happy. He gave all car buyers a box, a box of his business cards. 200 cards. He urged customers to hand out Joe’s cards to their friends.

Do those 22-year-old time buyers still want concert tickets, merchandise, meals, autographs, meet and greets? Before the power point presentation starts, book the good seats.

Yes, our product is emotion driven. How many arguments have you had about music repetition? New music? Controversial topics? Borderline morning show jokes? Those are emotional not intellectual discussions. There’s our power – in the center of the rink. Put the commercial on the mat.

How to Sell Anything to Anybody by Joe Girard https://a.co/d/fTpuzoZ

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

Monday Memo: Unmet Needs?

By Holland Cooke
Consultant

imgLast week’s column previewed “CeaseFire,” C-SPAN’s antidote to the caricature cable news shouting match. Thanks to all who offered feedback when we wondered “WHAT IF…?” for talk radio.

Recent report from Reuters Institute for the Study of Journalism: People are disabling news alerts, “either because they feel they get too many or because they are not useful.”

People are anxious. Even a robot can read-the-room, as I learned by asking ChatGPT: “In USA society generally, list unmet needs.” Among them:

Belonging Without Division

— People crave community but are tired of being forced to choose sides.
— Unmet need: A way to feel connected and purposeful without being tribalized by politics, race, class, or ideology.

Trusted, Nuanced Information

— There’s information overload, but trust is at an all-time low.
— Unmet need: Sources that feel both credible and fair-minded, without sensationalism, bias, or agenda-chasing.

Civility in Public Discourse

— Public conversation often feels like a battleground.
— Unmet need: Spaces — digital or real-world — where disagreement is safe, not destructive or humiliating.

im

Mental & Emotional Support

— Rising anxiety, loneliness, and burnout affect people across all ages.
— Unmet need: Accessible, non-stigmatized mental health support, including community-based emotional infrastructure (not just therapy apps).

Work That Feels Worthwhile

— Many jobs pay the bills but feel meaningless.
— Unmet need: Opportunities to do work that’s valued, not just productive — where dignity and contribution matter as much as output.

Financial Security That Isn’t Fragile

— Even middle-class households feel one emergency away from disaster.
— Unmet need: Stability and predictability — not just income, but housing, healthcare, and retirement that won’t evaporate with one bad break.

Intergenerational Connection

— Older and younger generations increasingly live in separate realities.
— Unmet need: Meaningful contact across age lines, where wisdom flows both directions — not just tech tutoring and nursing homes.

Shared Purpose

— Many feel like they’re drifting — or living someone else’s script.
— Unmet need: A sense of contribution to something bigger than self, not through ideology but through everyday roles, responsibilities, and relationships.

Consider as you pose call-in topics and choose interview guests.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

“1300 The Zone” Adds Longhorns Show. iHeartMedia’s KVET-AM, Austin “1300 The Zone” announces a new partnership with the “3rd & Longhorn” football show to deliver expanded coverage of the Texas Longhorns’ 2025 college football season, including the launch of a brand-new postgame show. The “3rd & Longhorn Postgame Show” will air live on “1300 The Zone” immediately following every Texas Longhorns football game.

VSiN Unveils New Program Schedule.VSiN, The Sports Betting Network announces its new programming lineup to coincide with the 2025 NFL season that includes, among numerous changes, including an additional hour for “A Numbers Game” with Gill Alexander and producer Kelley Bydlon expanding to 10:00 am to 1:00 pm ET and the addition of a Sunday show for “Follow the Money” hosted by Mitch Moss and Pauly Howard.
Industry News

Good Karma Names Lam “ESPN LA” Market Manager

Good Karma Brands promotes Tommy Lam to market manager for KSPN-AM “ESPN Los Angeles.” Lam previously served as general sales manager and senior director of marketing. Good Kama SVP Sam Pinesimg says, “Tommy’s deep roots in the Los Angeles media landscape, combined with his passion for building brands and connecting with the community, make him the ideal leader for ‘ESPN LA.’ He has excelled at leading teammates across sales, marketing, and support, serving as a strong conduit between those areas and the content team. His proven track record of innovation and results will continue to elevate the brand’s reach and impact with fans and partners.” Lam comments, “I am honored to take on this role and continue building on ESPN LA’s momentum. Los Angeles is one of the most dynamic sports markets in the world, and I’m excited to work with our talent team to deliver outstanding experiences for our fans, partners and teammates.”

Industry News

TALKERS News Notes

WEEI/NESN Radio-Telethon Raises $5.7 Million for Cancer. Audacy’s sports talk WEEI, Boston announces that the 2025 WEEI/NESN Jimmy Fund Radio-Telethon raised more than $5.7 million for the Dana-Farber Cancer Institute, a new record in the 23-year history of the event. Audacy adds, “With the generous support of the Jimmy Fund community and Red Sox Nation, the WEEI/NESN Jimmy Fund Radio-Telethon has now raised more than $78 million to strike out cancer since the first broadcast in 2002.”

Salem Names New Board Chair. Salem Media Group appoints Richard A. von Gnechten as chairman of the board, with responsibilities of overseeing Board and Annual Stockholders meetings. Edward G. Atsinger, III retains the title of executive chairman with responsibilities of overseeing operations of the company and will remain in his role through December 31, 2025.

Saga Announces Dividend. Saga Communications declares a quarterly dividend to stockholders of record on Tuesday, August 26 who will be paid a dividend of 0.25 per share.  Saga says this represents a dividend on an annualized basis and a dividend yield of 7.7%.

Industry News

TALKERS News Notes

Donal Ware Celebrating BOXTOROW’s 20th Anniversary. Sports talk host Donal Ware is celebratingimg his program’s 20th anniversary with a live broadcast on SiriusXM (Channel 380), Big Sports TV, and the BOXTOROW YouTube channel. The event is tomorrow (8/20) in Raleigh at North Hills Main District and will feature appearances by legendary college football coach Bill Hayes, Raleigh sports talk host Adam Gold, Raleigh Mayor Pro Tempore Corey Branch and Durham Mayor Leo Williams.

SiriusXM Unveils College Football Schedule. SiriusXM is presenting coverage of the opening week of the 2025 college football season kicks off by offering 97 live game broadcasts between August 23 and September 1. During the rest of the season, SiriusXM will carry dozens of game broadcasts each week involving teams from the SEC, Big Ten, Big 12, ACC and other conferences, plus Notre Dame, Army, Navy, HBCU football and more.

Industry News

KSPN-AM, Los Angeles Extends Rams Coverage

Good Karma Brands’ KSPN-AM “ESPN Los Angeles” extends its partnership with the NFL’s Los Angeleskspn am Rams. ESPN LA VP and market manager Sam Pines says, “The Los Angeles Rams are one of the most exciting and dynamic franchises in the NFL, and we are proud to be their partner and the radio home. This partnership allows us to deliver unmatched access, exclusive content, and the passionate game-day energy Rams fans deserve on the radio, online, on our app, and everywhere else they connect with us and our talent.”

Industry News

Cumulus Q2 Net Revenue Falls 9.2%

Cumulus Media reveals operating results for the second quarter of 2025 and reports net revenue of $186 million, a decline of 9.2% from the same period in 2024. The company’s net loss shrunk to $12.8 million compared to the $27.7 million it reported in Q2 of 2024. Cumulus president and CEO Mary G. Bernerimg says, “While the advertising backdrop for legacy media remains challenging, in the quarter we continued to outperform our radio peers, gaining market share across all broadcast spot revenue channels. We also significantly outperformed in digital, delivering double the growth rate of our radio peers, driven by the 38% year-over-year increase in our digital marketing services business. Additionally, we executed $5 million of annualized cost reductions, bringing total annualized cost reductions to $175 million over the last 5 years. These results underscore our disciplined focus on optimizing performance and investing in growth opportunities despite capital constraints. Looking ahead, while we do not expect near-term relief from market headwinds, we are confident in our ability to position the business for long-term success through strong execution and by capitalizing on the Company’s valuable underlying assets.”

Industry News

TALKERS News Notes

Salem Acquires Jim Fink Investing. Salem Media Group is acquiring Jim Fink’s suite of investment advisory products, including “Seasonal Stock Alert,” “Options for Income,” “Velocity Trader,” and “Inner Circle.” Salem is launching a dedicated online platform for Fink’s services at JimFinkInvesting.com. Roger Michalski is VP and publisher of Salem’s Eagle Financial Publications and he says, “Jim brings a unique depth of expertise in option spreads and seasonal trading strategies that perfectly complements Eagle’s existing offerings. We are excited to welcome Jim and his colleague Derek Myers to our growing team and to offer their proven insights to our subscribers.”

New Adds for “Amazing Americans.” Kate Delaney’s Talk Media Network syndicated weekend show “Amazing Americans” adds new affiliates as KLIS, St. Louis; WORD-FM, Daytona, and KBNP Portland add the show to their program schedules.

Rob Carson Back in DC. Newsmax talk host Rob Carson reveals that he has relocated to the Washington, DC area after 10 years in Kansas City. Carson says that he has built a studio in Alexandria, Virginia with the assistance and generosity of WGMD owner, Mark Guiliani. He adds that he decided to make the move to be “closer to the action” in DC.

Industry News

“New Jersey 101.5” Launches “The Judy & EJ Show”

Townsquare Media’s talk WKXW-FM, Trenton “New Jersey 101.5” welcomes Eric Johnson back as theimg co-host of the midday show alongside longtime station personality Judi Franco. Johnson – who served as the station’s program director from 1999 through 2017 – imgtakes over for Dennis Malloy who retired from the program last week. Johnson says, “Coming back to ‘New Jersey 101.5’ feels like coming home. This station has always had a one-of-a-kind connection to the people of New Jersey. I’m honored to be part of it again — and even more excited to team up with Judi Franco, who’s as sharp, fearless, and funny as they come.” Townsquare Media regional VP Brian Lang says, “Eric is the perfect choice to join Judi on middays. He’s got a longstanding relationship with her, understands the power of the ‘New Jersey 101.5’ brand, and brings instant chemistry to the mic. We couldn’t be more excited — I can’t wait to hear ‘The Judi & EJ Show’ in action.”

Industry News

KNBR’s Greg Papa Steps Away to Battle Cancer

KNBR, San Francisco sports talk personality and San Francisco 49ers radio voice Greg Papa announces he is stepping away from his broadcast duties as he battles a cancer diagnosis. Here’s his message in full:img “Hi, there, everyone – Greg Papa here, host of KNBR The Sports Leader’s “Papa & Silver” and voice of the San Francisco 49ers. I want to share some personal news with Bay Area sports fans and my friends and colleagues. I have been diagnosed with cancer and am currently undergoing treatment. As I fully focus on my treatment and work toward a full recovery, I’m stepping away from my broadcasts but look forward to returning soon. In the meantime, I am handing The Sports Leader broadcast ball to my co-host and friend Greg Silver, and I know he and his guest co-hosts will keep our listeners entertained and informed – and I’ll be among them; I’ll be listening! Thanks to everyone for your prayers and good wishes as I begin this fight. Go Niners!!” Photo: KNBR The Sports Leader

Industry Views

Monday Memo: How You Tune Them Out?

By Holland Cooke
Consultant

imgUnintentionally, your poorly phrased comment, dated reference, weary cliché, or offhand remark can at least subtly distance you from your listener and could undercut your credibility, offend, or even spark backlash.

Whether you’re a broadcaster, podcaster, newscaster, or you are crafting commercial or promo copy, take a fresh look at these often-overlooked pitfalls.

Dated references: Nothing can disrupt your listener’s day quicker than quickly changing weather. Being thought of as a weather source can advantage any station in any format. But you risk that currency by calling tomorrow “…a carbon copy of today.” Few under 50 have ever used carbon paper. And with weather more erratic lately, implying otherwise can make your forecast sound – forgive me – “like a broken record.” Also antique: “Rolodex,” now that listeners’ smartphones have “Contacts.” So, purge old-speak from “the radio dial.” Listeners (and advertisers) notice when we keep-up… or don’t.

Stereotyping: 

— “Soccer mom in a SUV” sure is the retail super-consumer advertisers want to see pull-into the parking lot. Visualize her in programming and promotion planning and sales prospecting… OFF-air stuff. But reinforcing gender roles and class assumptions ON-air paints a narrow picture of parenting and lifestyle, potentially alienating women.
— “You know how Millennials are.” Yes – like “Generation X” – they dislike being typecast, and you sound out-of-touch and judgmental.
— Calling someone “a Karen” can alienate listeners who have felt ridiculed suffering a situation similar to whatever you’re describing. And there are millions in the potential ratings sample named… Karen.
— “Probably some college kid with no clue how to drive in the snow” implies incompetence based on age and background. This kind of dig can undermine younger listeners or newcomers to your market.

Stereotypes are lazy, often a shortcut to humor or imagery. Ask yourself: “Is this something I’d say to someone’s face?”

im

Insensitive Humor: “Looks like someone forgot their meds today!” can offend those quietly dealing with anxiety, or depression. Pandemic silver lining: Mental health is no longer a laughing matter. You may have seen TV PSAs by Howie Mandel, sharing how ADHD has impacted his life and asking that it not be a punchline.

“Potty-mouth:” Mom and Dad’s just-the-two-of-them vocabulary is different than the way they speak with kids in the car, and what they want to hear their children repeat after hearing on radio.

— “Pissed-off” has become unnecessarily familiar, particularly with recent inflation…with which we are “annoyed,” “fed-up,” and “frustrated.”
— Even if something sounds commonplace, origins or implications may make it unsuitable for all-audience radio. “Scumbag” began as a term for condom. “Sucks” and “screwed” also have sexual roots some consider vulgar.

Taboo red flags:

— “No offense, but…” or “I’m just saying…” often precede something offensive.
— “It’s just a joke!” often follows a crack at the expense of marginalized groups.
— “Everyone thinks that…” overgeneralizes and can alienate those who disagree.
— Mocking accents or speech patterns can come across as disrespectful rather than entertaining.
— “Real [men/women] do…” Gendered assumptions can feel exclusionary or outdated.
— “This [group] is always…” Sweeping characterizations often reinforce stereotypes.

Words have weight. In a medium where tone, timing, and trust matter, what we say – and how we say it – can either strengthen listener connection or erode it.

NEXT WEEK: Topics to Tune-IN the listeners you want most.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

WSKY, Ocala Recognizes Police & First Responders. Audacy’s news/talk “97.3 The Sky” WSKY-FM, Gainesville/Ocala concludes its 9th annual SKY Valor Honors Program, an initiative that recognizes North Central Florida’s police and first responders for their dedication to protecting the community. The program began in June featuring stories of heroism that aired during “The Bob Rose Show.”

Cheri Marquart Joins Paragon.  Cheri Marquart is named music scheduling and air talent consultant at Paragon. Company CEO Mike Henry says, “Adding Cheri to Team Paragon is a dream come true for me. Her commercial radio career, including decades overseeing multiple formats as SVP/programming at Westwood One, is perfectly suited to helping Paragon’s public radio clients up their game. She has already made a positive impact with our music stations.”

Industry News

TALKERS News Notes

Edison Releasing Top Podcast Badges. Edison Research announces the release of an official Top Podcast badge for shows to use that designate them as having achieved a spot within the top rankings of weekly podcast listeners, based on Edison Podcast Metrics. The Top Podcast badge is available for shows in the Top 10, Top 25, and Top 50 rankings from Edison Podcast Metrics in both the U.S. and the UK.

Compass Enters Deal with Deja Vu. Radio personality and ABC Television contributor Déjà Vu is working with Compass Media Networks to manage all aspects of marketing, distribution, and advertising sales for “The Deja Vu Show.” She says, “I love radio, and it is my mission to continue to do whatever it takes to grow our presence on the radio in every possible market in the country.”

Audacy Partners with C-Word Podcast. Audacy Podcasts partners with award-winning writer, director, actor, and producer Lena Dunham and writer, historian, and curator Alissa Bennett to handle sales and distribution for their podcast, “The C-Word,” bringing the previously paywalled podcast to all major podcast platforms for free for the first time. The two creators say, “We loved making ‘The C-Word,’ and now we’re thrilled to bring her out of the vault and into the hearts of listeners everywhere. These stories are just as resonant today as when we first told them, and partnering with Audacy allows us to reach a broader audience.”