SABO SEZ: The Earth Moved
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”
Network TV often delivers Nielsen hashmarks. No viewers! The no numbers reports started coming in over 20 years ago and they met with silence. Often on Holiday nights, long weekends, NBC, CBS, ABC or FOX delivered no measurable audience. Simultaneously, online video stars were attracting millions of views. In 2007, the media world witnessed the audience shift from broadcast TV to online video. In the following years, media buyers made the definition of a bad investment: Between the time a buy was placed on network TV to the day of air, the audience diminished. Every month. Year after year.
Marketing types refer to the adoption rate of new ideas in stages:
Last week, YouTube entered the golden phase: Laggards. There has been a misperception that YouTube viewers skewed young. That was never true. Their viewership demographic has always matched the demographic spread of America. That means month after month for 20 years, YouTube has been embraced by all demographics at higher and higher rates. Now YouTube has scored the final 10% of adopters: Laggards.
YouTube Wins the Oscars
The Oscars. A major ratings-generating, newsworthy event on YouTube. In Variety, questions were asked. The wrong questions: How will advertising be handled? Will there be a new category for Influencers? On demand? Wrong questions.
The answer is: The Oscars are on YouTube! Game over for ABC, CBS, NBC, FOX. The final segment of the population that frequented broadcast TV will now come to YouTube. The Oscars were the most efficient way to appeal to the laggards.
BONUS: The Oscars announcement just mentioned a key part of the deal: The entire library of the Academy of Arts and Sciences will be uploaded to YouTube. Hundreds of thousands of films from around the world, of all genres coming to YouTube.
And what was the deal? How much did Google pay? It doesn’t matter. Google’s challenge is how to get rid of all of their cash!
The Oscars will be on YouTube. Mark the date. The media landscape has changed forever.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
controller. Coury has been overseeing the company’s treasury operations, accounts receivable, accounts payable, and traffic functions. Beasley Media Group CEO Caroline Beasley says, “John’s leadership, strategic insight, and strong financial acumen have been instrumental in strengthening our company’s financial foundation. His dedication and expertise will continue to play an important role in advancing Beasley’s fiscal efficiency and long-term growth.”
company’s currently outstanding common stock, based on 6,556,621 shares outstanding as of December 11, 2025. After closing, these shares were returned to treasury and are no longer outstanding. Chief financial officer Samuel Bush says, “We are pleased to announce the completion of a privately negotiated stock repurchase transaction, which underscores our ongoing commitment to deliver value to our shareholders. This transaction reflects our confidence in the company’s long-term strategy and financial strength, while providing us with greater flexibility to manage our capital structure. We remain focused on disciplined capital allocation and generating a meaningful return for all stakeholders.”
purchase up to $185 million in aggregate principal amount of the Existing Notes for up to $111 million in cash and the right to subscribe to purchase up to $60.6 million in aggregate principal amount of newly issued 10.500% First Lien Senior Secured Notes due 2030. As of 5:00 pm ET yesterday (12/1), Urban One received from Eligible Holders valid and unwithdrawn tenders and related Consents, as reported by D.F. King & Co., Inc., representing approximately $450 million in aggregate principal amount of Existing Notes, or approximately 92.2% of the aggregate principal amount of Existing Notes outstanding. 
Running a successful radio station, hosting a show, or producing a podcast is a lot like hosting Thanksgiving dinner. You need a plan. You need to deliver something satisfying to a crowd with varying tastes. And most of all – if you get it right – you’ll have leftovers you can turn into even more value long after the main event.
connect with listeners, deliver compelling talk content, and handle breaking news and severe weather with credibility, confidence, and energy. As part of our award-winning team, you’ll shape the conversation every day by interviewing newsmakers, reacting to breaking stories, and engaging directly with the audience on-air and online. 
1320.” Madson will continue his role as co-host of “The Insiders,” that airs daily from 10:00 am to 12:00 noon. Audacy Sacramento SVP and market manager Aaron Miller says, “Since Kyle joined ESPN 1320, he has demonstrated incredible initiative and passion for sports radio. We’re excited for him to take on this new role and eager to see how he continues to contribute to the success of the station.” About his promotion, Madson comments, “I love radio. I love Sacramento. I love this station. I’m so excited to lead ‘ESPN 1320’ to the heights I know it can climb to.”
authentic voices in audio are powerfully shaping culture, building true community, and driving measurable brand performance.” Based on the results of the Audio Creator Impact Study, the webcast will highlight “how deep authenticity and strategic alignment fuel results across the entire customer journey.” 
Award-winning journalist Indira Lakshmanan is the new co-host of “Here & Now,” debuting in Late November alongside Scott Tong and Robin Young. Additionally, Peter O’Dowd, the senior editor who has stepped in regularly as a host for several years on “Here & Now,” takes on a new role as correspondent and regular fill-in host. And international news industry pro Allan Price joins to lead the team as the new executive producer. NPR says that according to Nielsen ratings data, “Here & Now” is the third most-listened-to NPR news program after “Morning Edition” and “All Things Considered.”
to vice president of technical success. In this expanded role, Marshall will lead Quu’s technical support and implementation efforts, helping stations seamlessly integrate the company’s patented Visual Radio technology that enable broadcasters to display real-time music, content, and advertiser text and images wherever audiences listen.
“Saga previously announced its plans to optimize our portfolio of assets, and this is a significant step in doing so. We are committed to evaluating every asset we own while still efficiently and effectively operating our businesses.” The company intends to use a portion of the proceeds from the sale to fund stock buybacks, which may include open market repurchases, public and private block trades or other forms of buybacks. The implementation of any stock buyback program remains at the full discretion of the company’s board of directors. 
Microsoft CEO Steve Ballmer retired with enough do-re-mi to indulge two passions. He bought the NBA Los Angeles Clippers (for a record $2 billion). And he built 
The world of blogs and vlogs has been loaded with largely erroneous news of MTV closing. New owner, Paramount Global, is searching for divisions showing no growth. If MTV is now a liability, it may be a target for a shutdown.
of the Gods has powered thousands of hours of programming fun. Recently, I saw the latest edition of his book.
Like many of you, I love “Ancient Aliens” on the History Channel narrated by the formidable Robert Clotworthy. Robert is a great guest on my show, “Sterling Every Damn Night” and he puts up with whatever nonsense that gets tossed at him. Thank you, Robert.
Thomas has been and continues his Saturday program “Unfiltered with Kenny Thomas” and his “Lobos Live” show on sister news/talk KKOB-AM/FM. Cumulus Albuquerque program director Brandon Vogt says, “Kenny is authentic, competitive, and connected – the perfect fit for afternoons. He knows this market, he knows our teams, and he knows how to carry a locker room-level conversation on the radio. In this new role, Kenny will make a huge impact in the community and on the airwaves, continuing the tradition of great local sports talk in Albuquerque on New Mexico’s heritage sports station, ‘The Sports Animal.’ We couldn’t be more excited.”
Mansour go as part of the company’s nationwide reduction in force. Mansour has been with the station for the past 18 years, most recently as senior executive in audio and digital marketing. He posted to social media, “What a ride it’s been. From creating dynamic content and marketing some of the biggest brands and personalities in the Twin Cities, to leading teams, driving revenue, and collaborating with some of the most talented people in media, I’ve learned, grown, and had an absolute blast along the way.” 
David Kleppinger says the school received a lot of public comments expressing concern about the loss of the station. As reported by Penn State, the new proposed transition includes commitments for WHYY to operate WPSU for at least three years after the transfer and to offer existing WPSU employees the opportunity to apply for comparable positions. Penn State also plans to transfer endowments and gifts designated for WPSU to WHYY. The story says, “Penn State will not be required to provide additional subsidy funds as previously negotiated. Rather, WHYY will first secure at least $8.36 million in outside financing. WHYY president and CEO Bill Marrazzo said that effort is already well underway and that PSU alumni are making contributions.”