Industry News

Top News/Talk Media Stories for Week of June 19 – 23

Former president Donald Trump’s legal battles were the most-talked-about story in news/talk media during the week, landing atop the Talkers TenTM. At #2 this week was the plea deal for unpaid taxes by Hunter Biden, followed by the cast of characters in the 2024 presidential race at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Kraig T. Kitchin is This Week’s Guest on Harrison Podcast

Noted talent manager, advisor and chair of the Radio Hall of FameKraig T. Kitchin is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Harrison states, “Kraig is one of the smartest, most-respected and congenial behind-the-scenes movers and shakers in the radio industry. His illustrious career goes back decades and his positive contributions to the radio business – including advising some of its greatest talents including the late Rush Limbaugh – have been indelible and immeasurable.” Kitchin was honored several weeks ago by the TALKERS magazine editorial board with the highly prestigious Jim Bohannon Memorial Award for Lifetime Achievement in Radio. Since 2008, he’s been president of the talent management firm, Sound MindLLC. He also serves as a strategic advisor to Oxford Road, a media placement agency with more than 50 clients specializing in audio advertising. Kitchin also serves as chairman of the Radio Hall of Fame to which he was appointed in 2014. Prior to launching his own firm, after working his way up in the industry through local radio and then national agency sales, he was one of the founders of Premiere Radio Networks in 1987. Harrison and Kitchin discuss the quirky role of ego and psychology in the talent business as well as today’s rapidly changing fabric of communications and culture. Don’t miss this! Listen to the entire podcast here.

Industry News

TALKERS 2023: Video of “Making the Connections Between Local and National Radio and Television” Panel Discussion Posted

During the coming days, videos of all of TALKERS 2023’s numerous sessions conducted June 2 at Hofstra University will be posted, continuing today (6/22) with the panel discussion, “Making the Connections Between Local and National Radio and Television.” The three-way conversation, sponsored by the Michael Berry Show, was facilitated by WPG, Atlantic City (and regular FOX News Radio guest star), Harry Hurley (pictured above and below at center). Participants included president/CEO JVC BroadcastingJohn Caracciolo (pictured above and below at left) and FOX News Radio/FOX News Channel superstar Brian Kilmeade (pictured above and below at right). See video of the session here

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Industry News

Harrison and Madison Tackle a Variety of Issues on Sirius Show

Heavy Hundred titan Joe Madison interviewed TALKERS publisher Michael Harrison Tuesday morning (6/20)im on his long-running “Urban View” channel program on Sirius XM Satellite Radio. The two legendary radio figures took a deep-dive into the subjects of podcasting, AM radios in cars, the role of boomers in today’s culture and the way in which the annual TALKERS Heavy Hundred list is compiled. Don’t miss this conversation! Listen to the audio here.

Industry News

Todd Schnitt and Compass End “Schnitt Show”

Radio personality Todd Schnitt announces he’s ending his Compass Media Networks nationally syndicated afternoon drive news/talk program to focus on his “MJ Morning Show” on CHR WRBQ-FM, Tampa. Launched in October of 2001, “The Schnitt Show” was eventually heard in more than 75 markets. Schnitt says, “For over 20im years, I have been working two daily jobs. The time has come for me to focus my full energies on ‘The MJ Morning Show’… This is bittersweet as it has been a joy and privilege to host ‘The Schnitt Show’ and I am forever grateful to our affiliates, sponsors, partners, and most importantly our listeners for supporting the show for so many years.” Compass Media Networks CEO Peter Kosann says, “How many people in the history of radio have hosted two-daily, drive time shows, targeting two completely different audiences, and doing it successfully for over two decades? The answer is virtually no one else. Kudos to Todd for his work ethic, creativity, ingenuity, and talent. It has been an honor to serve as Todd’s syndication partner all these years and we look forward to working with him on this next chapter.”

Industry News

Report: Budget Cuts at Disney Cancel ESPN Radio Morning Show

According to numerous reports, including from the New York Post’s Andrew Marchand, the financial scalpel being applied to Disney’s ESPN Radio has dropped the nationally syndicated morning show hosted by Keyshawn Johnson, Jay Williams and Max Kellerman. The story also says that this move is just part ofim more “significant on-air layoffs” affecting ESPN personalities that could come as early as next week. Johnson, Williams and Kellerman have other roles with ESPN and their individual status with the company is not certain, but Marchand speculates that contract buyouts by ESPN are a possibility. ESPN will put a morning show back on the network, but the talent will need to make significantly less than the “Keyshawn, JWill and Max” hosts were making. Read the Post story here.

Industry News

Tavis Smiley’s KBLA, Los Angeles Celebrates Second Anniversary

On Monday (6/19), Tavis Smiley’s SmileyAudioMedia, Inc celebrated the two-year anniversary of the launch of talk KBLA-AM, Los Angeles. The company says the station was built to “give disenfranchised citizens a voice in current political, social and cultural issues with empowering, sustainable and restorative language.” Tavisim Smiley adds, “We launched KBLA Talk 1580 on Juneteenth, two years ago, during the height of the COVID-19 health crisis. We’re extremely proud that in two short years, KBLA Talk 1580 has become a trusted community resource in Los Angeles and beyond. Our mission to enlighten, empower and encourage, resonates with our growing audience.” Additionally, over the past two years the company has launched SAM Digital, its own brand of white label products that are designed to help businesses and service providers reach an even wider audience, grow brand awareness, and increase sales by targeting specific audiences with direct messaging and by measuring the performance of their outreach campaigns. It also recently debuted the SmileyAudioMedia Podcast Network to expand beyond traditional radio broadcasting.

Industry News

“104.5 The Zone” in Nashville Renews “3HL” Afternoon Show

Cumulus Media sports talk outlet WGFX-FM, Nashville “104.5 The Zone” renews its afternoon drive show “3HL” starring Brent Dougherty, Dawn Davenport, and Ron Slay. The company says, “Brent Dougherty is known as ‘The Mayor of Middle Tennessee Sports’ and is a well-known fixture in Nashville’s sports scene.im Dawn Davenport is seen every Saturday on the college football sidelines, and her relationships and knowledge of the SEC are huge assets for ‘104.5 The Zone’ listeners. Ron Slay is an SEC Player of the Year for the Tennessee Volunteers Men’s Basketball team and is a beloved natural entertainer.” Cumulus Nashville VP/market manager Allison Warren and program director Paul Mason say, in a joint statement, “Today, we celebrate the powerhouse trio Brent Dougherty, Dawn Davenport and Ron Slay. They have proven time and again to be a driving force behind 104.5 The Zone’s success, dominating the ratings and capturing the hearts of our listeners. They have an undeniable chemistry—a lightning in a bottle connection that brings our audience together. We are grateful to our clients, who have become our biggest fans, for choosing this remarkable station and these influential personalities to support their local businesses.”

Industry News

KFI, Los Angeles Special Addresses Schools-Parents Conflicts

iHeartMedia’s news/talk KFI, Los Angeles is presenting a special, two-hour news program on Sunday (6/25) at 4:00 pm titled, “He Said, She Said, They Said…,” addressing the conflict between schools and parents over the ongoing introduction of books, curricula, and instruction about alternative lifestyles. This KFI News Special isim being produced by the award-winning team of Steve Gregory and Jacob Gonzalez with associate producer Nick Pagliochini. KFI says, “Parents and protesters continue to gather at school board meetings around the country to express their frustration over districts’ that try to introduce books and language which address the transgender community and other LGBTQ+ issues. Faith-based leaders have also joined the protests along with advocacy groups that represent parents of public-school students. Critics say these issues should be addressed exclusively in the home while supporters say it is critical to be inclusive of all lifestyles to better prepare children for the real world. ‘He Said, She Said, They Said…’ features multiple sides of the issue. There is also a companion podcast with extended content that will be available immediately following the broadcast on the iHeartRadio App.”

Industry News

Audacy and TuneIn Renew Distribution Agreement

Audacy announces it is extending its digital distribution deal with TuneIn that provides streaming of its 250-plus stations and entire podcast library to the content aggregator. Audacy says the partnership expands the reach of its content to more than 200 additional platforms and connected vehicles and devices, including Tesla, Rivian,im Lucid, Bose, Samsung and Xbox, as well as on the TuneIn mobile app and TuneIn.com. The agreement also gives Audacy access to TuneIn’s advertising supply and brings select TuneIn original content to the Audacy digital platform. Audacy chief digital officer J.D. Crowley imcomments, “Streaming of AM/FM Radio is one of the fastest growing segments of all digital audio today. As consumer demand for Audacy’s best-in-class local audio content continues to increase, we’re committed to meeting the listener wherever they wish to consume, and we’re delighted to expand the availability of our unique live sports, news, and personality-driven audio content to over 200 new TuneIn-supported platforms. We’re equally thrilled to welcome TuneIn’s premium exclusive content to the Audacy digital platform.”

Industry News

Yesterday’s (6/21) Top News/Talk Media Stories

The U.S. House votes to censure Rep. Adam Schiff (D-CA) over investigations into former President Donald Trump; the plea deal agreed to by Hunter Biden for failure to pay income taxes; U.S. Rep Lauren Boebert’s resolution to file impeachment charges against President Joe Biden; Donald Trump’s various legal battles; the 2024 presidential race; the matter of Supreme Court ethics and Justice Samuel Alito’s 2008 luxury trip paid for by a conservative billionaire; and the ongoing search for the missing Titan submersible were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS 2023: Video of “Navigating a Radio Talk Show Hosting Career” Panel Discussion Posted

During the coming days, videos of all of TALKERS 2023’s numerous sessions conducted June 2 at Hofstra University will be posted, continuing today (6/21) with the panel discussion, “Navigating a Radio Talk Showim Hosting Career.” The session, sponsored by C. Crane, was introduced by managing partner, Goldman McCormick PR and syndicated host, Ryan McCormick (pictured at right) and moderated by WPHT, Philadelphia host, Dom Giordano (pictured above). Panelists (pictured below from left to right) include Heather Cohen, SVP, the Weiss AgencyMartha Zoller, host, WDUN-AM/FM, Gainesville, GA; Frank Morano, host WABC, New York; Rich Valdes, host, Westwood One; and Jeff Katz, host, WRVA, Richmond, VA. See video of the session here.

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Industry Views

Talk Radio’s $4 Billion Mistake

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imIn the early 1980s, talk radio made a $4 billion mistake. Prior to then, there were approximately 50 full-time talk stations in America. They were predominantly found in major markets and had been in the format since Marconi. The original talk stations had two key traits: They were dominant in ratings and much of their popularity was driven by women hosts.

Mary Margaret McBride hosted an NBC, then ABC Network show based from WOR, New York at 12:00 noon.  From 1938-1957 she led midday radio listening. Nope, not a cooking show. She featured the most powerful, newsworthy guests and grilled them. She prepped for 23 hours a day and sweated every minute. Her popularity was so great that she required five secretaries just to answer her mail. Her 10th anniversary was held at Yankee Stadium. McBride’s 15th  anniversary filled Madison Square Garden, hosted by Eleanor Roosevelt. Correct, Mary Margaret and her listeners were honored by Mrs. Roosevelt.

How about the money? During many early years, it was believed that no advertiser would buy daytime radio.im Then Mary Margaret read live copy. OR Mary Margaret had her guests read live copy. Sales for advertisers exploded. (Source: It’s One O’ Clock, Time for Mary Margaret McBride by Susan Ware https://a.co/d/iHShiad)

The historic galaxy of remarkable women talk show hosts is vast: WOR (Always number one through most of its history) Martha DeaneDora McCannPatsy McCannMary HealyPegeen FitzgeraldArlene FrancisSherrye HenryJoan Hamburg — yes, all at the same time. Throughout the country the stars include: Sally Jessy Raphael (20+ years on major market radio), Dr. Ruth WestheimerDr. Tony GrantAnnie AielloMimi BenzellDorothy KilgallenJohnnie Putman and the most powerful broadcaster in Ireland, Marian Finucane. (Worth the listen: https://www.rte.ie/radio/radio1/clips/21683976/)

The audience for the content featured by those hosts is thriving and watching daytime TV. Before 1982, daytime TV was the happy land of soap operas and game shows. Then, as content delivered by women hosts left radio, it was embraced by TV. Sally! Dr. Ruth! Oprah! Ellen! The View, The Chat, The Chew, Jenny JonesJoan RiversQueen LatifahKelly ClarksonRicki Lake.

Today daytime talk TV is a $4 billion business. I take credit for… a lot. I am proudest of the fact that few execs have hired as many women managers and women hosts.

Question to talk radio chieftains, where are the women hosts?

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

Audacy Officially Announces New WFAN, New York Lineup

In the aftermath of the announcement of WFAN, New York afternoon drive personality Craig Carton’s exit from the sports talk station to focus on his FS1 show, the media reports of who would replace whom are confirmed by Audacy as it unveils its new program schedule (effective July 24) below:im

5:00 am – 6:00 am ET: “The Warmup Show with Al and Jerry

6:00 am – 10:00 am ET: “Boomer and Gio

10:00 am – 2:00 pm ET: Brandon Tierney and Sal Licata *NEW

2:00 pm – 6:30 pm ET: Evan Roberts and Tiki Barber *NEW

7:00 pm – 12:00 am ET: Keith McPherson

12:00 am – 5:00 am ET: Chris McMonigle *NEW

Chris McMonigle is currently producer of the “Carton & Roberts” show. Additionally, Shaun Morash, who previously produced “The D.A. Show” with Damon Amendolara on CBS Sports Radio, will serve as a producer and on-air contributor for “Evan & Tiki” alongside executive producer Tommy Lugauer. Audacy New York market president Chris Oliviero states, “The new lineup card of WFAN continues to exemplify the station’s extraordinary depth of talent with all-star veterans and next-generation voices. This roster, with the additions of Tiki to afternoons and Sal to middays and including the market-leading ‘Boomer & Gio’ morning show, will continue WFAN’s now nearly 40-year dominance of the sports conversation in New York.”

Industry News

FNC’s Baier and MacCallum to Moderate Republican Primary Debate

The first Republican primary debate will take place on August 23 on FOX News Channel with anchors Bret Baier and Martha MacCallum serving as co-moderators. The event takes place live from 9:00 pm to 11:00 pmim from the Fiserv Forum in Milwaukee. FOX News Media president and executive editor Jay Wallace comments, “We are extremely proud to have Bret and Martha moderating the first debate of the 2024 presidential election season as Americans learn more about the candidates ahead of exercising their constitutional right to vote.”

Industry News

Triton Digital Acquires Manadge Ad Platform

Triton Digital announces it is acquiring Manadge, an advertising intelligence platform that specializes in programmatic advertising. Triton says Manadge will enable its publishers and demand partners to see advertising-related data and analyze performance in real time via an intuitive analytics platform. Triton Digitalim president and CEO John Rosso states, “Through this acquisition, we further demonstrate our commitment to providing robust tools to enable growth in the global audio industry. The Manadge platform will enable Triton’s publisher, sales house, and demand partners to better analyze advertising data and use Manadge’s powerful UI to make data-driven decisions for their business.” As part of the acquisition, the Manadge team will join Triton Digital’s team, bringing a high level of talent and expertise to Triton’s product and engineering efforts.

Industry News

AWM Presents 48th Annual Gracie Awards Luncheon

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The Alliance for Women in Media Foundation presented the 48th Annual Gracie Awards Luncheon at Cipriani 42nd Street in New York City yesterday (6/20). Host Elizabeth Vargas, anchor of “Elizabeth Vargas Reports” on NewsNation, led the program alongside presenters Judi Franco (pictured above), co-host of the “Dennis & Judi” midday show on Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5”; Sara Haines, co-host, ABC’s “The View”; Maxwell, host, iHeartMedia’s WHTZ, New York “Z100”; Shima Oliaee, CEO and founder of Shirazad Productions; and Brigitte Quinn, creator, host and managing editor of Audacy affiliate Newsline on WCBS-AM, New York. See the full list of honorees here. Photo: Getty Images for AWM

Industry News

Clay Travis & Buck Sexton Celebrate Second Anniversary

The nationally syndicated Premiere Networks program “The Clay Travis & Buck Sexton Show” celebrates its two-year anniversary today (6/21). The program fills the 12:00 noon to 3:00 pm ET daypart occupied by the late Rush Limbaugh and currently is heard on more than 470 affiliate stations. Premiere says the program’sim podcast averages more than 13 million monthly downloads. Premiere Networks president Julie Talbott says, “We couldn’t be more proud of what Clay and Buck have accomplished together over the past two years. They had big shoes to fill, and they hit the ground running with their fresh, dynamic and entertaining brand of news talk. The results speak for themselves, and we’re proud to mark this milestone with them as they continue to deliver impressive returns for our partners.”

Industry News

Yesterday’s (6/20) Top News/Talk Media Stories

Hunter Biden agrees to a plea deal to failure to pay taxes charges; Donald Trump’s legal battles, the 2024 presidential race; the search for the missing Titanic submersible; U.S.-China relations; the Russia-Ukraine war, and the extreme heat hitting the Southwest were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS 2023: Video of “Generating Talk Radio Revenue in a Digital World” Panel Discussion Posted

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During the coming days, videos of all of TALKERS 2023’s numerous sessions conducted June 2 at Hofstra University will be posted, continuing today (6/20) with the panel discussion,im “Generating Talk Radio Revenue in a Digital World.” The session, sponsored by The Ramsey Show, was introduced by syndicated host and radio executive Doug Stephan of the Good Day Show/Stephan Multimedia (pictured at right) and moderated by Lapcom Communications Corp president, Steve Lapa (pictured above). Panelists (pictured below from left to right) include Vince Benedetto, CEO, Bold Gold Media GroupPaul Gleiser, host/owner, KTBB-FM-AM, Tyler, TX; Michael “MZ” Zwerling, host/owner, KSCO/KOMY, Santa Cruz;  Todd Starnes, host/president, The Todd Starnes Show Syndication/owner, KWAM, Memphis; and Paul Vandenburgh, host/owner, WGDI, Albany, NY. See video of the session here.

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Industry News

Greenville’s News/Talk 98.9 WORD Adds Erick Erickson Show

Audacy announces that WYRD-FM, Greenville, South Carolina “News/Talk 98.9 WORD” adds the WSB, Atlanta-based, syndicated Erick Erickson show to the 12:00 noon to 3:00 pm time slot, effective tomorrow (6/21). Audacy Greenville-Spartanburg SVP and market manager Steve Sinicropi says, “With the arrival ofim Erick Erickson as the new afternoon talk show host on WYRD-FM, an unsurpassed team of talent will serve the Upstate, north Georgia and western North Carolina. Erick’s thought-provoking discussions, unyielding insight and captivating presence will be a welcomed addition to our listeners and partners. Erick will complete News/Talk 98.9 WORD’s incredible lineup, allowing us to provide unmatched content for listeners and the largest and most effective platform for advertisers.” Erickson is syndicated via Compass Media Networks.

Industry News

Report: Licata Moving to Middays at WFAN

According to the New York Post’s Andrew Marchand, overnight personality Sal Licata will move to the middayim daypart and join current co-host Brandon Tierney as Tierney’s longtime partner Tiki Barber moves to afternoon drive alongside Evan Roberts. Barber’s new role comes as Craig Carton leaves Audacy’s sports talk WFAN, New York to focus on his morning show at FS1. Read the Post story here.

Industry News

Townsquare Media to Join Russell Indexes

Townsquare Media, Inc is joining the broad-market Russell 3000 Index and the Small-Cap Russell 2000 Index at the conclusion of the 2023 Russell indexes annual reconstitution, effective after the US market opens on June 26, 2023, according to a preliminary membership list. Annual Russell indexes reconstitution captures theim 4,000 largest US stocks as of April 28, 2023, ranking them by total market capitalization. Membership in the US all-cap Russell 3000 Index, which remains in place for one year, means automatic inclusion in the Large-Cap Russell 1000 Index or Small-Cap Russell 2000 Index as well as the appropriate growth and value style indexes. FTSE Russell determines membership for its Russell indexes primarily by objective, market-capitalization rankings and style attributes. Russell indexes are widely used by investment managers and institutional investors for index funds and as benchmarks for active investment strategies. Approximately $12.1 trillion in assets are benchmarked against Russell’s US indexes. Russell indexes are part of FTSE Russell, a leading global index provider.

Industry News

Yesterday’s (6/19) Top News/Talk Media Stories

Former President Donald Trump’s legal battles; the Juneteenth holiday; the 2024 presidential race; the search for the missing Titanic submersible; China’s Cuba ambitions and Secretary of State Anthony Blinken’s meetings with Xi Jinping; the Rusian-Ukraine war; and the heatwave hitting Texas and Louisiana were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS 2023 Video Posted: Fireside Chat with Connoisseur Media CEO Jeff Warshaw

One of the many highlights of the TALKERS 2023 conference held at Hofstra University on Long Island on June 2 was a fireside chat conducted between Michael Harrison and Connoisseur Media CEO Jeff Warshaw. The video of that informative conversation is posted here today (6/19). Jeff Warshaw describes himself as a “lifelong broadcaster.” He built his first station while still a student at the Wharton School of Business at the University of Pennsylvania. In 1993, he founded Connoisseur Communications Partnersim LP, a 39-station group which he later sold to Cumulus Broadcasting in 2000 for $258 million. At this time, he pioneered notable progress in integrating legacy media with emerging digital technology. In 2004, he formed Connoisseur Media which now operates 13 radio station brands and digital assets in five markets. Highly respected and celebrated industry-wide for his outspoken candor and bullish approach to radio station ownership, Jeff Warshaw serves on the board of directors of the National Association of Broadcasters, the executive committee of the Radio Advertising Bureau, and is chairman of the Nielsen Audio advisory council. Harrison describes Warshaw as “one of the most knowledgeable, emerging forces to be reckoned with among radio industry leaders and a potential leader in the next wave of radio station consolidation.” The two discuss the intersection between ratings, revenue, and corporate culture. Not to be missed. See the video here.

Industry News

Report: Tiki Barber to Fill Craig Carton’s Role at WFAN

According to the New York Post’s Andrew Marchand, former New York Giants running back, and current midday personality Tiki Barber will assume the afternoon drive co-host role at Audacy’s WFAN, New Yorkim alongside Evan Roberts. This news comes several days after Craig Carton announced that he will leave WFAN on June 30 after agreeing to focus on his FS1 morning program. Barber has been co-hosting the 10:00 am to 2:00 pm show on WFAN with Brandon Tierney. Read the Post story here.

Industry News

Producer Ann Ingold Joins KFI, Los Angeles

iHeartMedia Los Angeles announces it is naming Ann Ingold producer for news/talk KFI-AM 640’s morning shows, “The Bill Handel Show” and “Wake Up Call.” KFI program director Robin Bertolucci says, “Ann’s hadim an illustrious career in LA radio, from LOVELINE’s inception on KROQ through the show’s network syndication and MTV. We’re thrilled to have Ann joining our iHeart LA team.” Ingold was most recently serving as producer on ITV’s weekly live Facebook Watch program and consulted Los Angeles radio shows for Audacy and Meruelo Media. She comments, “I want to thank Robin and everyone at KFI for being so welcoming.”

Industry Views

Pending Business: Recruitment 3.0

By Steve Lapa
Lapcom Communications Corp
President

imIt’s that time of year. College graduates are pushing out resumes. Are you open for entry level sellers? Any turnover on your sales team this year?

In April, we reviewed new data impacting today’s college graduate entry-level sellers. 97% are open to jobs unrelated to their new degrees. 56% of Americans, as in their parents, do not believe a college degree is worth it anymore.

There’s more. According to a recent Wall Street Journal article, a survey by college healthcare provider Timelycare, shows 53% of (2023) graduates want a full work-from-the-office environment, while only 21% are good with total remote. Are we saying entry-level sellers WANT to work from the office? These young people want the commute, politics, and distractions of the office workplace environment. Are you kidding me? The good old days?

The survey results do make some sense when you stop to realize most of the new grads spent a good part of their COVID-impacted college lives logging into classes, missing several semesters of lecture hall instruction and dorm life.

Now comes the closer: these isolation years caused these new grads a lack of “soft skills” or what we used to call social skills. Recruiters, colleges and universities are now coaching these new grads in everything from “How to Start a Conversation,” to proper in-office dress, to eating at the same pace as your business lunchmate.

Not kidding here, all you 50- and 60-something sellers and managers. This round of recruiting entry-level sellers is totally about “How To…” and you may want to consider video and an eBook once hired.

Let’s face it, with AI coming fast, the future is here and like everything else in sales, there is no clear “How To…” handbook. But recruit we must as nothing happens without a seller. Loyalty is quickly fading as new, younger sellers want a different experience.

Let’s prepare a starter list for recruiting entry-level sellers in today’s world. Here are 10 suggested questions and concepts to cover the basics:

— Why do you want to join our sales team?

— What do you think is the most important quality a seller must have?

— How would you define a sale?

— When was the last time you experienced rejection? What did you do?

— Give me an example of a recent success in a competitive situation.

— If you could do anything professionally, what would it be?

— I am going to hand you my pen. Sell it to me.

— What is the difference between a Winner and a Champion?

— What do you think the most important thing an advertiser wants to hear from a seller?

— Tell me what specifically brings you to sell for _______?

I’m sure you have your own recruitment strategy/profile. Is it current? For the seller, that younger team member may be different from what you expect. The best seller I coached was an Art History major.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Harry Hurley Charity Holds Annual Golf Open

The Hurley in the Morning Charity Foundation was the beneficiary of last Thursday’s 16th Annual “Hurley in the Morning” Charity Golf Open held at The Linwood Country Club. Over the past 16 years, WPG, Atlantic City morning host Harry Hurley‘s Hurley in theim Morning Charity Foundation has raised more than $1.4 million and has written hundreds of grants, including a $ 7,000 donation to the Broadcasters Foundation of America presented on June 2 TALKERS 2023 held at Hofstra University. The Hurley in the Morning Charity Foundation also presents an annual Charity Gala at Resorts Casino in Atlantic City. This year’s event takes place on September 29 and this year’s guest of honor and keynote speaker will be FOX News superstar Brian Kilmeade.

Industry Views

Monday Memo: I’m Sorry, You Are…?

By Holland Cooke
Consultant

imHas this happened to you? Moments after you have met someone, you forget his or her name? OOPS.

How to avoid this faux pas? Even a robot knows! I asked ChatGPT:

— Pay attention: When you are introduced to someone, make a conscious effort to pay attention to their name. Focus on the pronunciation and any unique aspects of their name.

— Repeat the name: After hearing the person’s name, repeat it back to them. This not only helps you reinforce the name in your memory but also confirms that you heard it correctly.

— Use association techniques: Associate the person’s name with something familiar or memorable. It could be a visual image, a rhyme, or a word that sounds similar. For example, if you meet someone named Mark, imagine them leaving a mark on something or wearing a specific item that reminds you of their name.

 

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— Create mental connections: Connect the person’s name with something you already know or someone you know who has the same name. This association can help trigger your memory when you see the person again.

— Use name repetition: In the course of the conversation, try to use the person’s name naturally in your interactions. This repetition can reinforce the memory of their name in your mind.

— Visualize the name: Visualize the person’s name written out in your mind or imagine it spelled out in a particular font or color. This mental image can help solidify the memory.

— Practice active listening: Engage in active listening by asking questions and using the person’s name in conversation. Actively engaging with the person helps create stronger connections in your memory.

— Review and reinforce: After the initial introduction, take a moment to review the person’s name in your mind. If possible, use it when saying goodbye or when addressing them in subsequent interactions. The more you reinforce the name, the better chance you have of remembering it.

Excerpted from the E-book “Even a Robot Knows How to Sell Radio Advertising,” a free download at http://getonthenet.com/EvenARobotKnowsRadioSales.pdf

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Townsquare Media Executes Stock Buyback

Townsquare Media reports to investors that it has repurchased, and subsequently retired, 1.5 million shares of Class C common stock held by MSG National Properties, LLC, for $9.70 per share. The purchase price reflects an 8.5% discount from the closing price of the Class A common stock on June 15, 2023. Following this transaction, MSG will own 1,708,139 shares of Common Stock in the Company (comprising 583,139 shares ofim Class A Common Stock and 1,125,000 shares of Class C Common Stock). The purchase price of $14.6 million was funded with cash on hand. Townsquare CEO Bill Wilson states, “We could not be more pleased to share that given our strong cash position, we were able to repurchase approximately 8.5% of our total shares outstanding (and nearly half of MSG’s ownership in Townsquare), capturing a positive return for our shareholders. Due to our strong cash flow generation, we have demonstrated Townsquare’s ability to support a high-yield dividend and repurchase debt and equity, while also simultaneously investing in the future of our digital growth engine. This repurchase is immediately accretive to shareholders and we thank our board of directors for their vote of confidence in our medium and long-term business plan to grow revenue and profits.”

Industry News

Urban One Announces Partnership to Operate Richmond Casino

Urban One reports to the Securities and Exchange Commission that on June 13, 2023, Urban One, Inc.’s 50/50 partnership with Churchill Downs Incorporated, RVA Entertainment Holdings, LLC, entered into aim Resort Casino Host Community Agreement with the City of Richmond, Virginia, to be the city’s preferred casino gaming operator subject to certification by the Virginia Lottery Department and a local referendum. The planned project is a $562 million world-class entertainment and gaming venue.