Monday Memo: Does Anybody Really Know What Time it is?
By Holland Cooke
Consultant
Possibly not – beginning Sunday – unless you live in Hawaii and Arizona (except the Navajo Nation) or American Samoa, Guam, the Northern Mariana Islands, Puerto Rico, or the U.S. Virgin Islands. Everywhere else, clocks will change when we “fall-back” on November 2.
It’s uncanny how just that one-hour shift impacts listeners’ lives. So, it’s a BIG topic of conversation. Plan now to empathize with the emotional and practical adjustments they’re confronting, including…
Increased Morning Light:
- Positive: With the clock set back, it becomes lighter earlier in the morning, which can help people wake up more easily and feel more alert, especially for those who need to start their day early.
- Negative: For people who start their day later, they may not notice much of a change, but the adjustment period can still be disruptive.
Shorter Evenings:
Positive: The extra hour of light in the morning might be useful for early morning commuters, outdoor activities, or children heading to school.
- Negative: On the downside, the sun sets earlier in the evening, meaning it gets dark sooner. This can affect evening activities and make commutes home feel less pleasant or even more dangerous due to reduced visibility.
Disruption to Sleep Patterns:
- Positive: The “fall back” of the clock gives people an extra hour of sleep, which many enjoy.
- Negative: Some people experience disrupted sleep patterns and may feel temporarily groggy as their bodies adjust to the new time.
Health and Mood:
- Positive: For some, the extra morning light can improve mood and reduce symptoms of Seasonal Affective Disorder (SAD).
- Negative: The early evening darkness can lead to feelings of fatigue, a drop in energy levels, or contribute to “winter blues” or SAD. especially as daylight becomes limited.
Impact on Productivity:
- Positive: People may feel more productive in the morning due to earlier sunlight.
- Negative: However, the earlier sunset could reduce motivation to engage in activities after work or school, potentially leading to a decrease in evening productivity.
Safety Considerations:
- Positive: More daylight in the morning can make commuting safer for drivers and pedestrians during rush hour.
- Negative: With darker evenings, there’s an increased risk of accidents, especially for people who are walking or biking.
Energy Consumption:
- Positive: Energy usage patterns may shift as a result of less artificial light being used in the morning.
- Negative: However, people tend to use more lighting and heating in the evenings, which may counterbalance the potential energy savings.
Impact on Schedules:
- Positive: Some people enjoy having the extra hour in their day when DST ends.
- Negative: For parents and workers, adjusting children’s or personal routines to the earlier darkness can be challenging.
What’s a radio station to do?
- Bump with or play songs related to time (Cyndi Lauper “Time After Time,’ Cher’s “If I Could Turn Back Time”).
- Explain the history of DST.
- Ask listeners’ opinions on DST. Do they love it or hate it? You’ll hear both.
- “How will you spend your extra hour?”
- Give away nostalgic items (like retro vinyl records or vintage tech).
- Sleep tips from health professionals and mental health experts.
- Advertisers offer “10% off for the extra hour! Sale only valid from midnight to 1 AM.”
- Coffee or breakfast gift card giveaways.
- Pertinent commercial copy hooks, i.e., “It’s time for a new ___!”
And please note: It’s “Daylight Saving Time,” not “Daylight Savings Time.”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
in which Tirrell used the proceeds for personal expenses and gambling. Now, prosecutors say Tirrell has done pretty much the same thing again, getting investors to give him money to buy luxury tickets for events like the U.S. Open tennis tournament, Taylor Swift concerts, Indiana Fever games and football and baseball playoff games. Tirrell was to sell the tickets and pay investors their original investment plus a share of the profits. Prosecutors say Tirrell did pay some investors back but did so with money from new investors. In fact, they say Tirrell never made the ticket purchases and instead used the money for personal expenses and gambling. Tirrell worked as a sports talk host at KXLQ-AM, Des Moines and later at KXNO, Des Moines. 
platforms like radio, podcasts, streaming music services and satellite radio, with ad-supported audio representing 64% of total listening.” Breaking that down further, the study reveals that within the ad-supported audio universe, 
consumers spent 62% of their daily time with radio, 20% with podcasts, 15% with streaming audio services and 3% with satellite radio. Among 18-34 year-olds radio accounted for 43% of daily ad-supported audio time, where podcasts accounted for 31%. And adults 35+ spent 69% of daily ad-supported audio time listening to radio and only 16% listening to podcasts. Looking at listening based on radio formats (Nielsen PPM Cross-Market AQH Share. Q3 2025. Mon-Sun 6a-Mid), news/talk garnered a 10.6 share for Persons 18+ and a 12.0 share for Persons 35+, and a 6.1 share in the 25-54 demo. 
Show” rose three places to the #3 spot, behind NPR’s “NPR News Now” (#1) and “Up First” (#2). Kirk was slain in September 10 and new episodes of the program continue to be produced. Other talk radio related shows of note include: Cumulus Podcast Network’s “VINCE” drops two places to #13; iHeartRadio’s “The Clay Travis and Buck Sexton Show” drops two places to #16; and iHeartRadio’s “The Jesse Kelly Show” climbs three places to #49. 
the Infinity Networks team. Her exceptional reputation for delivering revenue growth, strategic vision, and innovative approach to developing new revenue paths makes her an invaluable addition as we scale Infinity’s sales strategy.” Condo-Bucknell says, “I am truly honored. This is a fantastic next step, doing what I love, centered on driving revenue with an exceptional team. Infinity Networks is making great strides as a network leader, and I look forward to making a significant impact. Driving revenue requires strategic plans with depth-based concepts, stellar industry relationships, fresh ideas, and new revenue paths, all of which Infinity is 100% focused on. We will leverage strategic audio partnerships, cross-generational audience engagement, and unwavering commitment to client service, driving impactful results.”
Catsimatidis and others urged him to exit the mayoral race to give former Governor Andrew Cuomo a better chance of beating Democrat Zohran Mamdani. During his on-air conversation with Rosenberg, Sliwa “accused colleagues of betraying him” and he told Rosenberg WABC is “giving preferable treatment” to Cuomo. Catsimatidis later told the Post, “Regardless of all the news going around, I’ve always said great things about Curtis Sliwa, about how well he knows the city. But in a places like New York City where 70% of New York City are Democrats, the real Democrat is Andrew Cuomo, not Zohran Mamdani and Democrats should vote for Cuomo. Catsimatidis added, “I’ve never asked that he leave the race but recommended that a lot of other people have said he should.” Sliwa said on the air that he’s had to hire private security due to threats against him and his wife. “If anything happens to me or anything happens to my wife, because of this frenzy that I hear constantly coming from some of your colleagues there at WABC, it’s on you guys and you gals. My life is on the line here.” Sliwa’s radio show is currently off the air due to his active political campaign. 
The groaning and moaning that “radio is losing younger demos and will die tomorrow” misses the point. What attracts younger audiences? What has always attracted younger audiences? NEW STUFF. New clothes, shows, slang, ideas… NEW. When you “found” radio, you found a top 40 station that was saturated in the latest music, events and ATTITUDE. Radio remains vital by presenting and celebrating new, shocking, contest prizes, revolutionary ideas, hosts, jocks… NEW.
as news director at KRGV-TV, Weslaco “ABC 5” in Texas’ Rio Grande Valley, where he led a bilingual newsroom. Cumulus Albuquerque OM and program director Aaron “Buck” Burnett says, “Zoltan is exactly the kind of newsroom leader Albuquerque needs right now — grounded, relentless, and passionate about storytelling that matters. He’s built winning, trusted newsrooms in every market he’s touched, and we’re thrilled to have him guiding KKOB’s next chapter.” Zoltan Csanyi-Salcedo comments, “KKOB has always been a trusted voice for New Mexico, and my mission is to strengthen that trust every day. This newsroom will focus on local truth first — fast, fair, and useful information that helps our audience make sense of what’s happening in their communities.”
Sports’ 24/7 network will continue to deliver unmatched live coverage, expert commentary, and real-time sports programming to millions of listeners nationwide. This extends a partnership between Westwood One and Audacy that first began with the launch of CBS Sports Radio in 2012.” Westwood One will assume programming 
and distribution for the majority of the lineup of syndicated sports programming, including “The Jim Rome Show,” anchoring the 3:00 pm to 6:00 pm ET daypart. Audacy will continue to produce BetMGM Network programs and additional weekend programming as part of the Westwood One Sports roster. The full programming lineup will be announced in the coming weeks. Audacy chief business officer Chris Oliviero comments, “Audacy and Westwood One have a long, storied history of collaboration,
and today’s evolution of our national sports partnership is that next chapter in our commitment to our hundreds of affiliates, their listeners, and our client partners. Be it local or national, broadcast or digital, opinion content or play by play, we continue to smartly look at ways to enhance our leadership position in sports content.” Westwood One & EVP corporate strategy & development, Cumulus Media Collin Jones adds, “Westwood One Sports has always been synonymous with the biggest moments in sports audio. Launching Westwood One Sports 24/7 programming strengthens that legacy and positions us to deliver unmatched coverage and commentary to fans coast-to-coast. We’re excited to work with Audacy to make this transition seamless and impactful.”
operated by CBS Broadcasting Inc., a subsidiary of Paramount, a Skydance Corporation. Audacy chief revenue officer Bob Philips says, “This is a major step forward for Infinity Networks and for our partners across the industry. By bringing together a respected brand like CBS News Radio under the Infinity Networks umbrella, we’re creating a scalable platform that enhances the reach and impact of great local and national content for our advertising partners. This expansion underscores our commitment to helping broadcasters grow audiences, strengthen advertiser relationships and deliver exceptional listening experiences everywhere.”
“Saga previously announced its plans to optimize our portfolio of assets, and this is a significant step in doing so. We are committed to evaluating every asset we own while still efficiently and effectively operating our businesses.” The company intends to use a portion of the proceeds from the sale to fund stock buybacks, which may include open market repurchases, public and private block trades or other forms of buybacks. The implementation of any stock buyback program remains at the full discretion of the company’s board of directors. 
charge inflated prices, according to a report by Reuters. At the heart of the complaint is the charge that Nielsen is providing access to the national broadcast radio ratings only if the client spends a lot of extra money on 
the separate local ratings. Cumulus argues that Nielsen’s policy forces them to buy ratings in U.S. markets where it doesn’t operate stations in order to have the complete national ratings data. Nielsen has stated that Cumulus’ suit is “entirely without merit” and “we will respond accordingly.” The complaint also says Nielsen is “degrading product quality, raising prices without justification and blocking competitors from gaining footholds in the industry.” 
Microsoft CEO Steve Ballmer retired with enough do-re-mi to indulge two passions. He bought the NBA Los Angeles Clippers (for a record $2 billion). And he built 
The world of blogs and vlogs has been loaded with largely erroneous news of MTV closing. New owner, Paramount Global, is searching for divisions showing no growth. If MTV is now a liability, it may be a target for a shutdown.
of the Gods has powered thousands of hours of programming fun. Recently, I saw the latest edition of his book.
Like many of you, I love “Ancient Aliens” on the History Channel narrated by the formidable Robert Clotworthy. Robert is a great guest on my show, “Sterling Every Damn Night” and he puts up with whatever nonsense that gets tossed at him. Thank you, Robert.
provides insights for marketers on how to curate advertising strategies that authentically connect with audiences and build trust in an increasingly fragmented and technology driven world.” The study was fielded through Critical Mass Media for iHeartMedia and found that 82 percent of respondents worry about AI’s societal impact, and 9 in 10 believe it’s important to know the media they consume is created by a real person. iHeartMedia president of insights Lainie Fertick says, “The data shows us that consumers are emotionally driven, digitally fatigued and yearning for authenticity in an increasingly algorithmic world. This is especially critical with rapid technology advancements and the growing use of AI in the media industry. For marketers, it creates both hurdles and unique opportunities to connect with audiences in this new environment.” Key findings from the study include: 1) Children are struggling to be independent in a tech-forward era; 2) Consumers are all online, but they aren’t happy to be there; 3) Trust in online information is at an all-time low; 4) 
Algorithms rule our lives, and consumers know it; 5) Media is dividing us on current events, but all agree that there’s “something going on with those Epstein files”; and 6) Though 97 percent of consumers know what AI is, with 70 percent actually using AI, distrust remains high. iHeartMedia chairman and CEO Bob Pittman comments, “It’s important for us to remember, as marketers, that we’re in a very delicate position within a turbulent time, both in America and around the world. In a world of digital saturation and AI acceleration, this study reveals that consumers are not just looking for convenience – they’re searching for meaning. Sports, radio, live media and human-led storytelling offer a rare sanctuary of trust, empathy and shared experience. Above all, we must continue listening to Americans more closely than ever before and focus on ways to foster real connection and amplify our collective humanity.”
Every talk host knows the move: play the clip. It might be a moment from late-night TV, a political ad, or a viral post that sets the table for the segment. It’s how commentary comes alive – listeners hear it, react to it, and stay tuned for your take.
Charge to listeners. Cavaliers games will air live on rock WMMS-FM and news/talk WTAM-AM/W295DE. The AHL’s Cleveland Monsters games will air on “SportsRadio 99.1” and NBA G league’s Charge games air on hip hop WAKS-HD2/W291BV “REAL 106.1.” iHeartMedia area president Keith Hotchkiss comments, “It’s an honor to continue our decades-long partnership with the Cavs Operating Company and we’re excited to bring this innovative new partnership to life with Rock Entertainment Group. Combining this coverage with iHeart’s unparalleled reach of more than 90% of our markets, we’re excited to give sports fans access to the great coverage Rock Entertainment Sports will provide.” The new station will also simulcast of select Rock Entertainment Sports Network programming and coverage of additional Ohio-based sporting events.
Thomas has been and continues his Saturday program “Unfiltered with Kenny Thomas” and his “Lobos Live” show on sister news/talk KKOB-AM/FM. Cumulus Albuquerque program director Brandon Vogt says, “Kenny is authentic, competitive, and connected – the perfect fit for afternoons. He knows this market, he knows our teams, and he knows how to carry a locker room-level conversation on the radio. In this new role, Kenny will make a huge impact in the community and on the airwaves, continuing the tradition of great local sports talk in Albuquerque on New Mexico’s heritage sports station, ‘The Sports Animal.’ We couldn’t be more excited.”
David Kleppinger says the school received a lot of public comments expressing concern about the loss of the station. As reported by Penn State, the new proposed transition includes commitments for WHYY to operate WPSU for at least three years after the transfer and to offer existing WPSU employees the opportunity to apply for comparable positions. Penn State also plans to transfer endowments and gifts designated for WPSU to WHYY. The story says, “Penn State will not be required to provide additional subsidy funds as previously negotiated. Rather, WHYY will first secure at least $8.36 million in outside financing. WHYY president and CEO Bill Marrazzo said that effort is already well underway and that PSU alumni are making contributions.”
The most common mistake podcasters make is assuming the microphone alone creates an audience. Too many would-be hosts hit Record without a clear strategy for WHY they’re doing a show, WHO it’s for, and what makes it DIFFERENT from millions of other podcasts.
Salem Radio Network is providing coverage of President Donald Trump’s visit to Israel as headdresses the Israeli Knesset and personally greets Israeli hostages released as part of the Israel-Hamas peace plan he negotiated. Townhall.com editor Katie Pavlich is among six American media members in the out-of-town travel pool accompanying President Trump on Air Force One. Pavlich will be filing reports as she follows Trump’s schedule.
eldest son, FNC is in the doghouse. Newsmax published an account of the interview which quotes Trump Jr. saying, “Honestly, I don’t watch it anymore because it is so ridiculous. They try so hard to be unbiased that they’re actually biased against conservatives at this point. But this shouldn’t be surprising. These are networks that banned me for two-and-a-half. I’m barely on anymore. I know my father was banned.” However, TALKERS has learned that Donald Trump Jr. appeared on FOX News Channel four times recently – on August 13 and September 3, 11, and 12. He told Salcedo 
“FOX’s approach has left conservatives silenced while Democrats and establishment figures get free rein.” The president recently complained about FNC in a post on Truth Social in which he singled out White House correspondent Peter Doocy for talking to Arizona Senator Mark Kelly about his healthcare agenda. He wrote, “Why is Fox News and Peter Doocy putting on Democrat Senator Mark Kelly to talk about, totally unabated or challenged, Healthcare?” SiriusXM’s Megyn Kelly recently complained about FOX News Channel’s coverage of Charlie Kirk’s slaying, saying, “It’s really bothering me how FOX News is talking about Charlie, like he was theirs — he wasn’t. It’s a lie. Just stop.”
October 6, it debuted a new morning program it says is designed specifically for Milwaukee commuters. Civic Media says, “‘All News All Morning’ is hosted by veteran broadcaster Dan Hanni and features a format that syncs with the average commute time in Milwaukee. Every 20 minutes, listeners will hear local news, traffic, sports, and weather, ensuring they stay informed no matter when they tune in during their drive.” WAUK regional president and general manager Chris Moreau comments, “This is a no-frills approach to delivering what people look for in the morning. News and information that they can use to start the day without wading through padding, filler, fluff, and partisan opinion. And they can hear it all within the average commute time in Milwaukee.” 
matter relating to its operations, policies, or practices.” Company CEO Caroline Beasley will serve as principal financial officer on an interim basis. At the same time, the company announces the promotion of Shaun Greening to chief accounting officer. Greening joined Beasley in 2000 and has been serving as vice president of financial reporting. Greening joins John Coury, who was recently promoted to corporate controller and director of treasury. Caroline Beasley states, “Shaun brings extensive experience, deep institutional knowledge, and a proven track record of success to his role. Together with John, their leadership will be instrumental in supporting our continued growth and long-term success.”
operations manager for the station group that includes news/talk WERE-AM. Urban One SVP of programming Colby Tyner comments, “These leadership changes reflect the incredible depth of talent within Radio One. It’s exciting to see so many of our team members grow within the company and take on new challenges across markets. By empowering our brightest minds to share fresh ideas and perspectives, we ensure our stations remain dynamic, creative, and deeply connected to the communities we serve.”
of NBC and Hubbard Radio president and general manager Joel Oxley. The Media Mixer series is designed to “celebrate the camaraderie of the broadcasting community and bring to light the charitable mission of the BFOA to provide a lifeline to colleagues in acute need from illness or disaster.” BFoA chair Scott Herman says, “We thank the NAB for providing this impressive event space at their headquarters, and we’re grateful to Curtis, Kelly, and Joel for their support in making this event a success for all attendees. Our Media Mixers bring together junior and senior level broadcast professionals and on-air celebrities, while raising the profile of our mission to help every broadcaster who qualifies for aid.” 
company’s four stations that includes sports talk KKSE-AM/FM. Clary most recently served with Salem Media Group as regional multimedia sales manager and takes over for Dave Fleck who left the company to start up his own company. Clary comments, “I am incredibly excited to join an organization with such a passionate fan base and an unparalleled portfolio of teams and venues. I look forward to contributing to the continued success and growth of the KSE family.”