Industry News

Larry Elder Returns to Salem Media Group

Salem Media Group announces that Larry Elder is rejoining the Salem Radio Network, Salem News Channel and Salem Podcast Network. Elder will return to hosting the 6:00 pm to 9:00 pm ET program that he anchored before exiting the company in April of 2022. He bumps Brandon Tatum from his position as theim 6:00 pm to 9:00 pm host. Tatum filled in for Elder during his run for governor of California in 2021 and subsequently assumed the role full time. Elder joined the 2024 Republican presidential primary race but dropped out last fall and threw his support behind Donald Trump. Since then, he’s been hosting his podcast, “Larry Elder – We’ve Got a Country to Save.” He’ll continue the podcast with Salem handling sales and marketing for the it. Salem SVP of spoken word Phil Boyce says, “Larry is one of a rare breed who actually grew in popularity and influence AFTER he departed the radio. Now we get to hear his sage words of wisdom daily on radio stations across the country, on Salem News Channel, and the Salem Podcast Network.”

Industry News

Larry Elder Exits Presidential Race

As reported by UPI, conservative talk media personality Larry Elder suspends his campaign for theim GOP presidential nomination and says he’ll put his support behind Donald Trump. “As I look at the path forward, and after careful consideration and consultation with my campaign team, I have made the difficult decision to suspend my campaign.” Elder was unable to get a spot on either of the two Republican presidential debates held so far. Read the UPI story here.

Industry News

Larry Elder Plans to Sue RNC

Appearing on “The Joe Piscopo Show” on WNYM-AM, New York “AM 970 The Answer” this morning (8/22), former Salem Radio Network host, attorney, and Republican presidential candidate Larry Elder announced hisim plans to sue the Republican National Committee over “their alleged attempt to keep him from participating in Thursday’s debate.” On the program, Elder explained the criteria he has met and why he should be allowed on the debate stage. The AP reports that the RNC qualifications require: polling “at least 1% in three high-quality national polls or a mix of national and early-state polls, between July 1 and Aug. 21, and a minimum of 40,000 donors, with 200 in 20 or more states.”

Industry News

Larry Elder Fined by California’s Fair Political Practices Commission

According to a story in the Los Angeles Times, former Salem Radio Network host and current GOP presidential candidate Larry Elder was fined $2,000 for violating California’s Political Reform Act duringim the 2021 recall election. The story indicates that Elder “failed to disclose earnings from 10 entities on his statement of economic interest, including Salem Media, Epoch Times and Turning Point USA, according to the state election commission.” The commission found “no evidence of intent to conceal” and the financial disclosure documents have been corrected. Read the Times story here.

Industry News

Larry Elder Announces Bid for White House on FOX News

Yesterday evening (4/21), attorney and talk media personality Larry Elder announced he’s throwing his hat into the ring for the GOP nomination for president in 2024. Elder, a former Salem Radio Network nationally syndicated talk radio host who has been hosting a video talk show for The Epoch Times, was the top GOP vote-getter in the unsuccessful recall election of California Governor Gavin Newsom in September of 2021. Now, Elder has his sights set on the White House and explains why in his mission statement. “America is in decline, but this decline is not inevitable. It is a choice made by detached and cynical politicians. As a California resident, I’ve seen firsthand how decades of Democrat rule have turned the Golden State, for many, into an unaffordable dystopia. I won’t let them do the same to America. We can enter a new American Golden Age, but we must choose a leader who can bring us there. That’s why I’m running for President.”

Industry News

Talk Host Larry Elder “Likely” to Run for President

Salem Radio Network VP/news & talk programming Tom Tradup tells the Daily Caller that the network’s former talk personality Larry Elder will “likely” announce his bid for the GOP nomination for president in 2024 “soon.” Elder challenged Gavin Newsom for governor of California in the 2021 recall election. Elder was the top Republican vote getter in that failed bid to unseat Newsom. Tradup says that Elder has visited Iowa and that his political action committee, Elder For America, is bringing in donations. Federal Elections Commission data indicates that the PAC raised nearly $1.7 million in 2022. Elder currently hosts a video talk program for The Epoch Times.

Industry News

Salem Media Plans Charlie Kirk Tribute

Salem Media announces that it will “honor the life and legacy” of Charlie Kirk on September 10, the one-year anniversary of his tragic death, with a special tribute airing across Salem Radio Network, Salem News Channel and Townhall Media platforms. The special program is being narrated by Salem hosts Mike Gallagher, Larry O’Connor, and Alex Marlow, with a special appearance by imgLarry Elder.  Salem says, “The special tells the story of how Charlie started Turning Point USA in his parents’ garage and built it into one of the largest youth organizations in the country, becoming the most consequential conservative voice of his generation. The program will tell Charlie’s remarkable story largely through his own voice, including rare audio from his first interview with longtime Salem host Dennis Prager when Charlie was just 22 years old.” Salem CEO David Santrella adds, “There was nobody quite like Charlie. He connected with young people in a way few others could and turned that connection into a movement.”

Industry News

Radio HoF Announces 2026 Nominees

The Museum of Broadcast Communications unveils Radio Hall of Fame 2026 nominees. The 24 nominees were chosen by the Radio Hall of Fame Nominating Committee, with input from theimg radio industry and listeners. Voting for inductees begins Friday (4/24) and runs through May 8.  The top six vote recipients will gain induction as part of the 2026 Radio Hall of Fame Induction class. The additional inductees that will make up the induction class will be selected by the Radio Hall of Fame Nominating Committee. Spoken-word nominees include: Boomer Esiason, Joey Reynolds, John & Ken, and Larry Elder. See all the nominees here.

Industry News

Dennis Prager Suing Health Care Providers

As reported by Courthouse News, former Salem Media talk host Dennis Prager is suing Cedars Sinai Medical Center in Los Angeles as well as Barlow Respiratory Hospital, which specializes in weaning patients off of ventilators, and Rancho Los Amigos Rehabilitation Center for medical malpractice and elder abuse, accusing them of failing to properly treat his severe spinal injury and causing “costly complications.” Prager suffered a severe spinal cord injury falling in the shower. In his civil complaint, filedimg in Los Angeles Superior Court, he says he “still had some feeling and ability to move his toes” but was “otherwise unable to move his limbs and/or breathe on his own” when he was admitted to Cedars-Sinai. Prager accuses the staff at Cedar Sinai of failing to routinely turn him over and as a result he developed stage four pressure ulcers. The suit charges that the other two facilities “failed to take steps to adequately treat the pressure wounds. He claims his wife Susan begged Rancho Los Amigos staff to perform ostomy surgery so that Prager would not be in constant danger of sepsis, but Rancho Los Amigos refused.” The suit adds, “Thus, Prager did not heal, and he continued to be exposed on a daily basis to fecal bacteria pouring into his very deep open wounds.” The suit says his medical costs have exceeded $5 million over the last 13 months, a bill that “continues to grow at a staggering pace with each and every day.” See the Courthouse News report here.

Industry News

New Talker “92.3 The Hub” Launches in Lubbock

Ramar Communications flips KTTU-HD4/K222CQ, Lubbock, Texas to news/talk as “92.3img The Hub – The Voice for Freedom.” The station features Salem Radio Network programming including Mike Gallagher, Hugh Hewitt, Larry Elder, and Scott Jennings, plus Compass Media Network’s Erick Erickson. The station is also airing local agribusiness programming from hosts Tony St. James and Steven Orr in morning drive.

Industry News

KTSA, San Antonio Holds Annual Thanksgiving Fundraiser

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Connoisseur Media’s news/talk KTSA-AM, San Antonio raised $165,601 during its 18th Annual KTSA Raul Jimenez Thanksgiving Dinner Radiothon. The funds support the Raul Jimenez Thanksgiving Dinner, considered the largest Thanksgiving event in the United States and founded by San Antonio restaurateur Raul Jimenez 46 years ago. The annual event has grown over the years and now feeds more than 25,000 people in downtown San Antonio each Thanksgiving Day. KTSA says the event provides a warm holiday meal – and a sense of family – to elderly residents, veterans, people experiencing homelessness, and anyone in need of community and care. Pictured above are station morning drive personalities Trey Ware (center) and Sean Rima (second from right). Ware says, “It’s such an honor to lead the KTSA Radiothon for the Jimenez Thanksgiving Meal. I love giving back to the community that has given so much to my family for 70 years.”

Industry Views

A Little Less Lonely

 

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By Todd Starnes
Talk Host / Station Owner
KWAM, Memphis

An elderly man came to my book signing this past weekend in Waterloo, Iowa. The old-timer told me he listens to my radio show every day on KXEL.

He said his beloved wife had recently passed away – and he “missed her something terrible.”

The gentleman then handed me my book and asked if I would autograph it. And he asked if it wouldn’t be too much trouble for me to write his wife’s name in the pages – which I did.

We chatted for a few more minutes and then I shook his hand, and he walked away. At that point, I noticed he opened the book and paused for a moment – staring at his wife’s name – and he pulled out a handkerchief and wiped away the tears.

This is why I love radio – the friendships that are formed over the airwaves. That voice on the radio who makes the lonely days a little less lonely.

Todd Starnes is the CEO of Starnes Media Group, owners of KWAM, Memphis and syndicators of his TALKERS Heavy Hundred daily national radio talk show.  He can be reached via email at todd@starnesmediagroup.com.  

Industry News

Talk Industry Brings Heavy Presence to Charlie Kirk Memorial

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Members of the talk media industry were among the thousands of mourners who traveled to State Farm Stadium in Glendale, Arizona on Sunday for the memorial service for slain Salem Radio Network talk host and activist Charlie Kirk. Pictured above at the service are SRN talk hosts Mike Gallagher (right) and Larry Elder (left). Also attending from Salem were host Eric Metaxas and Salem Media CEO David Santrella and senior vice president Phil Boyce were among thousands of mourners attending Sunday’s memorial service for slain SRN talk host Charlie Kirk in Glendale, Arizona.

Industry News

SRN Launches Texas Disaster Relief Effort

Salem Radio Network is partnering with international non-profit relief agency Food for the Poor to rush emergency relief kits to flood-ravaged Texas. SRN talk hosts Mike Gallagher, Chris Stigall, Hugh Hewitt,img and Larry Elder are supporting this campaign on their programs. SRN vice president/news & talk programming Tom Tradup says Food for the Poor’s “decades of providing disaster relief throughout our hemisphere which – in coordination with trusted partners in San Antonio – will assure swift, professional response to communities affected by Central Texas flooding.”

Industry Views

Monday Memo: X Marks the Spot – Radio’s Most Valuable Demo

By Holland Cooke
Consultant

imgIpsos Generations Report 2025: “Right now, it’s Generation X who are the highest-earning generation in the US, surpassing both Boomers and Millennials.”

Born 1965 to 1980, they grew up with an AM/FM radio habit. And – as they are about to inherit a LOT of money from wealthy grandparent Silents and Boomer parents over the next few decades – which prospective advertisers want to meet them?

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Prospect banks, financial planners, real estate agents, and wellness and eldercare consultants and Elder Law and Trust attorneys.

Recommended commercial creative: advertorial. “Tell ‘em and you’ll sell ‘em,” with spots disguised as informative features. Sample topics:

— “5 Inheritance Mistakes to Avoid”
— “How to Talk to Your Parents About Their Will”
— “Downsizing Without Downgrading”
— “Kids, Parents, and Cash”

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

“The Financial Exchange” Joins SiriusXM.  “The Financial Exchange with Michael Armstrong and Chuck Zodda” – heard on 14 stations across New England including flagship WRKO, Boston – will begin airing on SiriusXM’s Business Radio channel on June 2 from 11:00 am to 12:00 noon ET. Money Matters Radio COO Jason Wolfe comments, “In a world where listeners have numerous ways to consume the content they love the most, adding an incredible brand like SiriusXM will help us expand our reach to a new audience that we’re excited to be a part of. We can’t wait to get started.”

WTOP Adds “Bloomberg Business of Entertainment.” Bloomberg Audio’s “Bloomberg Business of Entertainment” is being added to the program schedule at Hubbard Radio’s all-news WTOP-FM, Washington, DC. Bloomberg says the 60-second radio report “takes listeners behind the scenes of the entertainment industry’s biggest stories. The micro-feature provides captivating snippets of the entertainment industry’s most compelling stories of the day and is tailor-made for stations of virtually all formats and market sizes.”

Froney Joins FOX Weather. FOX News Media’s FOX Weather brings Bayne Froney aboard as an on-airimg meteorologist. Froney most recently served with WLEX-TV, Lexington, Kentucky. She comments, “I’m looking forward to working with the talented group of meteorologists at FOX Weather. I can’t wait to continue exploring my fascination with meteorology and work with some of the best in the industry.”

NCAA Division I Women’s College World Series Presented by Westwood One. Cumulus Media’s Westwood One is distributing the NCAA Division I Women’s College World Series to stations across the country live from USA Softball Hall of Fame Stadium in Oklahoma City. Coverage starts today (5/29). The broadcast crews for the double elimination games will feature Ryan Radtke and Chris Plank as play-by-play announcers, along with former University of Oklahoma outfielder and two-time WCWS champion Erin Miller, and Hall of Famer and University of Arizona three-time WCWS champion Leah (O’Brien) Amico as analysts.

Industry News

RHoF Announces 2025 Nominees

The Museum of Broadcast Communications releases the selection of the 24 Radio Hall of Fame 2025img nominees that were chosen by the nominating committee with input from the radio industry and listeners. Voting begins May 27 and runs through June 16. The top six vote-getters will be inducted as part of the 2025 Radio Hall of Fame Induction class. Nearly 1,000 industry members will receive a ballot on Tuesday, May 27. Nominees from spoken word formats include: Bob Sirott, Colin Cowherd, Joey Reynolds, John & Ken, and Larry Elder.

Industry News

SRN Offers Special Show on First 100 Days of Trump Administration

Salem Radio Network is producing a one-hour special show for affiliates on the first 100 days of the Trumpimg administration that will air on Tuesday, April 29. It will take the place of the third hour of the Larry Elder show at 8:00 pm ET. “The 100 Days of Trump” is being hosted by Larry Elder with co-host Chris Stigall – host of SRN’s morning show – as the two will interview White House officials, cabinet members, members of congress, plus other Salem hosts.

Industry News

Salem Rides Wave of Election Drama with Live BattlegroundTour.com

Knowing full well that this presidential election cycle is serving up an unprecedented level of high drama, Salem Radio Network has been taking it to the peeps.
Salem
Salem Radio Network’s nationally syndicated talk host Hugh Hewitt (above, right) cracks up at remarks by SRN colleague Mike Gallagher (above, left) addressing VIPs just before walking onstage at Salem’s BattlegroundTour.com in Columbus, Ohio Tuesday evening (10/22).  The event – which drew 1,000 listeners – is designed to tap into and generate excitement over Election Day on November 5th.  Gallagher and Hewitt will be joined by SRN host Larry Elder and Salem/Philadelphia morning host Chris Stigall on tonight (10/24) at The Fuge in Philadelphia for the next stop on their BattlegroundTour.com initiative. (Salem photo by Vince Tornero.)

Industry News

TALKERS News Notes

Salem Radio Network and the Salem News Channel Will Simulcast CBS News VP Debate.   Beginning at 9:00 pm ET on Tuesday (10/1), Salem will simulcast the 90-minute debate between U.S. Sen. JD Vance and Gov. Tim Walz that will be moderated by “CBS Evening News” anchor Norah O’Donnell and Margaret Brennan, host of “Face the Nation.”  Immediately prior to the simulcast, SRN and SNC will broadcast a two-hour Salem “Pre-Debate Special” beginning at 7:00 pm ET. Salem’s Larry Elder will host the program and will be joined by SRN’s Mike Gallagher, Dr. Sebastion Gorka, Dennis Prager, and Tony Perkins. Phil Boyce, SVP for Spoken Word at Salem Media Group, tells TALKERS, “Who better to host our Pre-Debate coverage than Larry Elder who ran for Governor of California and then for President. He’s been in that chair before, so he knows what to say. Stations who sign up for coverage are in for a treat!” Interested stations in the East Coast and Central regions can contact Jim Bligh at  jbligh@srnradio.com or 212-419-4663.  On the West Coast or in the Midwest region (North Dakota to Texas) contact Kelli DeShan at  kdeshan@srnradio.com or 972-707-6882.

Industry News

TALKERS News Notes

Industry News

Salem to Present Pre-Debate Special

Pre-Debate SpecialSalem Radio Network talk host (and former political candidate) Larry Elder will host a two-hour Trump/Harris Pre-Debate Special from 7:00 pm to 9:00 pm Eastern next Tuesday, September 10th prior to the start of the ABC News debate between former President Donald Trump and Vice President Kamala Harris. Mike GallagherThe program will air live on the Salem Radio Network (SRN) and on Salem News Channel (SNC) and will feature analysis and insight from Elder,  as well as SRN/SNC talk hosts Mike Gallagher (reporting live from a debate-watching party in Tampa), Sebastian GorkaDr. Sebastian Gorka, and Dennis Prager. Additional perspective on the issues facing America in advance of the debate will be supplied by Tony Perkins, president of D.C.-based Family Research Council and host of the weekly Salem Media Group news program, “This Week on the Hill.” Phil Boyce, Salem’s SVP/spoken word formats, tells TALKERSLarry Elder’s solid experience as a talk show host – as well as perspective he gained as a candidate for Governor of California and President of the United States – makes him uniquely qualified for this pre-debate special role. His insight and knowledge are unmatched.” Dennis Prager NOTE: Current SRN Larry Elder affiliates will receive the special as Hour #2 and Hour #3 on Tuesday’s (9/10) program; non-Elder stations wishing to clear the special can contact the Salem Radio Network affiliate representative for their region: East of the Mississippi,  Jim Bligh; West of the Mississippi, Kelli DeShan.

Industry News

Talk Radio Responds to Trump Assassination Attempt; Numerous Stations Break into Programming to Field Calls from Listeners

When a would-be assassin attempted to shoot former President Donald Trump during a campaign rally in Butler County, Pennsylvania just after 6:00 pm ET on Saturday (7/13), many American news/talk stations were airing either pre-recorded or network programming. Stations were able to turn to their national news organizations for network coverage since most had reporters covering the rally. Many stations called in their local talent to connect with listeners who wanted to talk about the event. Bruce Collins is PD and newsim director at Cumulus Media Dallas-Fort Worth. He tells TALKERS, “We immediately texted and sent push notifications on WBAP and KLIF and then went to FOX News Radio for wall-to-wall coverage. I then called in our WBAP morning hosts Ernie Brown and Carla Marion to talk with medical experts, police officials, and Secret Service experts in between the FOX coverage. After Ernie and Carla, WBAP PM drive host James Parker took over and fielded local listener reactions in between the FOX coverage.  Phones and social media were flooded. Local WBAP host Chris Krok then did a special national broadcast on Westwood One’s “Red Eye Radio” imand took local calls throughout the night.” At Red Apple Media’s WABC Radio in New York, company CEO John Catsimatidis interrupted the live “Cousin Brucie’s Saturday Night Rock & Roll Party” and brought talk host Curtis Sliwa in to go on air and work with the news team throughout the evening. Throughout the evening, WABC Radio air personalities including Dominic Carter, Rita Cosby, Greg Kelly, and more called in. Catsimatidis says, “I am immensely proud of our team who at a moment’s notice dropped whatever they were doing to bring our listeners up-to-the-minute information. Emotions are high across America. By delivering the facts, we bring a sense of calm to our listening community.” At WMAL-FM, Washington, DC, brand manager Bill Hess says, imCorey Inganamort was hosting the final hour of our live local Saturday afternoon when he noticed some activity on the studio TV.  He immediately began describing what he was seeing. After several minutes, we made the call to go to our network partner, FOX News Radio, for coverage. We stayed with the network through the evening.” Urban One’s WBT-AM/FM, Charlotte, program director Mikeim Schaefer tells TALKERS, “Saturday evening, Brett Winterble and news director Mark Garrison were on the air within an hour of the incident, delivering the information as it unfolded. Shortly thereafter, additional members of the WBT team called in to contribute their thoughts and analysis, including Bo Thompson, Vince Coakley, Pete Kaliner, and Brett Jensen.  Our coverage continued through 9:00 pm Saturday night. On Sunday we broke from regular programming and went live and local from 7:00 am to 7:00 pm, with special continuing coverage imfrom “Good Morning BT” hosts with Bo Thompson and Beth Troutman in the morning, Vince Coakley and Pete Kaliner in the midday, and Brett Winterble and news reporter Scott Hamilton in the afternoon.” At iHeartMedia’s KFI, Los Angeles, where it was just after 3:00 pm, Neil Saavedra was live on the air. Program director Robin Bertolucci says, “We immediately went wall-to-wall covering the story. KFI’s Neil Saavedra was on the air doing his regular Saturday show, ‘The Fork Report,’ when it occurred, and he immediately switched to in-depth news coverage of the assassination attempt. KFI news had the latest and we provided ongoing updates for all of our LA iHeart properties and put up the story on all social platforms. KFI’s Gary Hoffmann came in and took over at 5:00 and we covered it wall-to-wall till 8:00 pm.” Bill Brady owns KFNX-AM, Phoenix andim happened to be on the air hosting his Saturday show when news broke. He tells TALKERS, “I was on the air ‘live’ Saturday afternoon. I began the show by saying, ‘This is a very different show than I normally do.  Today’s show deals with a very sensitive story. Our president was grazed by a bullet today in Butler County, Pennsylvania. A half an inch difference in the bullet’s path and this could have been an assassination. Others have been killed and wounded. There is much still to learn. Let’s try to make sense of imthis. It is not a day for politics.'” Salem Radio Network says, “Talk host Mike Gallagher raced to Salem studios in Tampa for a rare, two-hour live special broadcast covering this major breaking news story. Joining Gallagher were SRN’s Dr. Sebastian Gorka and Dennis Prager as well as Salem New York morning host Joe Piscopo and Salem Dallas morning host Mark Davis.  Former SRN host (and one-time GOP Presidential contender) Larry Elder also joined the broadcast, which fielded calls from listeners in New York, Texas, Mississippi, Georgia, Illinois andim many other states.” Obviously, the coverage of a news story of this magnitude spilled over into Sunday. WBEN, Buffalo brand manager Lisa Polizzi says, “We went almost all local on Sunday with David Bellavia in the morning, our ‘Hardline’ political show that included a former FBI agent, a former Buffalo police captain, and the Erie County GOP chair, as well as ‘Reese on the Radio’ taking local calls in the afternoon.”

Industry News

RHoF Announces 2024 Nominees

The Museum of Broadcast Communications announces the nominees for the Radio Hall of Fame class of 2024. These nominees were chosen by the Radio Hall of Fame nominating committee, with input fromim the radio industry and listeners. Voting for inductees begins May 20 and runs through June 3. The top six vote recipients from the more than 900 industry members receiving ballots will gain induction as part of the 2024 Radio Hall of Fame Induction class. The two additional inductees that will make up the eight-person induction class will be selected by the Radio Hall of Fame nominating committee. Spoken-word format personalities nominated include: John & Ken, Larry Elder, Lee Harris, Lincoln Ware, and Phil Hendrie. See the complete list of nominees here.

Industry Views

Monday Memo: Milk It

By Holland Cooke
Consultant

imIf last week’s column didn’t out me as an utter Smerconish fan-boy, this week’s will. Find his 2/10 CNN show online. It may be the best hour of cable news Talk TV I’ve ever seen; and having hosted several hundred myself, I don’t say so casually.

After Special Counsel Robert K. Hur’s report on President Biden’s mishandling of classified material characterized him as a “sympathetic, well-meaning, elderly man with a poor memory,” Michael’s poll asked: “Should Jill Biden suggest to her husband that he not seek re-election?”

50,504 votes (not a misprint): 63.85% Yes, 36.15% No.

Guest James Carville quipped that “Today is the youngest you’ll ever be for the rest of your life;” and he noted that LBJ didn’t drop out of the 1968 race until March.

Meanwhile, the D.C. Circuit Court of Appeals rejects Donald Trump’s claim of immunity from prosecution for the potential crimes tied to trying to stay in office despite losing the election…AND polls consistently demonstrate that most Americans don’t want a Biden-Trump rematch in 2024. Undaunted, Nikki Haley asks “do we really want two 80-year-olds” to be the choice?

With all due respect to Rush Limbaugh for leading the vaunted “Talk Radio Revolution” back then, this format’s golden age is NOW. We are in the suspense business. Milk it.

TALKERS publisher Michael Harrison asks, “Does the current crop of hosts, trained to preach to their target audience choirs, have the skill and balls to take advantage of the frustrated – even desperate – mood of the greater American public outside their narrow-minded core followers? And will their bosses allow them to even try?”

While I share his concern, I am advising news/talk stations that the “news” component is MUCH more tactically opportune than the “talk” – even for FOX News Radio affiliates which program major syndicated political hosts. ABC and CBS newscasts are also big assets, appointment listening if we promote overtly.

Specific goal: Add occasions-of-tune-in. How: “With SO much changing SO quickly now, stay close to the news. Check-in for a quick [name of network] update, every half hour…here. [dial positions, call letters].”

Local news people: This tactic will better expose your work too. Emulate your network’s writing style, latest-aspect-first, short sentences, use sound, and sound different than last hour.

Hosts: LISTEN. If callers barely let you get a word in edgewise, you’re playing this just right.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins”and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.