Monday Memo: “You are about to enter another dimension,” The Radio Zone
By Holland Cooke
Consultant
Many news/talk stations broker weekend hours to professionals who host ask-the-expert shows to attract new clients.
AND IT WORKS…IF…the show (for lack of a more diplomatic way to say this) doesn’t suck. And if it isn’t a well-kept secret available only to those listening in real-time. Make it the hub of a broadcast/podcast/social media strategy. In some markets where I don’t have a client station, I work directly with weekenders, setting-up the workflow for that strategy; and coaching the hosts, because their stations don’t.
But don’t take my word for it. I asked ChatGPT: “In the style of Rod Serling, explain how attorneys, real estate agents, and financial advisors can attract new clients by hosting ask-the-expert radio call-in shows.” MOMENTS later, the robot replied…
“You’re about to embark on a journey where the boundaries of expertise and the airwaves blur, a place where the seekers of knowledge and the purveyors of guidance converge. Welcome, dear listener, to the realm of the ask-the-expert radio call-in show. In this enigmatic space, attorneys, real estate agents, and financial advisors have found a conduit to attract new clients unlike any other.
Picture, if you will, an attorney stepping into the radio spotlight
The air is charged with anticipation as listeners dial in with their legal queries. With a voice as authoritative as the gavel’s echo, the attorney navigates the complexities of the law, unraveling legal mysteries for all to hear. As each answer resonates through the airwaves, trust is built, and seekers of legal counsel find themselves drawn to this beacon of clarity. The attorney has become not only a voice but a guide, attracting clients who yearn for someone to navigate their legal twilight zone.
And now, shift your gaze to the real estate agent who steps into the radio’s embrace
The lines are buzzing with questions about the labyrinthine world of property transactions. With each response, the agent paints a picture of market trends, property values, and the elusive art of negotiation. As the agent’s insights cascade through the radio waves, an aura of expertise takes shape. Those yearning for a steady hand to navigate the winding corridors of real estate find solace in the agent’s voice. The agent has transformed into a beacon, attracting clients who seek someone to illuminate the path to their real estate dreams.
Finally, consider the financial advisor entering the radio’s sphere
The lines light up with inquiries about investments, retirement, and securing financial futures. With a voice as reassuring as a well-balanced portfolio, the advisor deciphers the complexities of financial planning. Each word uttered becomes a thread in the tapestry of financial security. Listeners, entranced by the advisor’s insights, recognize a sage who can guide them through the tumultuous sea of monetary choices. The financial advisor becomes a lighthouse, attracting clients who crave a steady hand to navigate their financial voyage.
In this realm of radio airwaves, where seekers become callers and experts become guides, attorneys, real estate agents, and financial advisors have discovered a conduit to attract new clients. As their voices resonate with wisdom and authority, as their advice slices through the enigma of their fields, a bond of trust is forged. These experts, illuminated by the radio’s glow, become beacons in the darkness, attracting clients who yearn for guidance in the vast twilight zones of law, real estate, and finance. And so, dear listener, the call-in show becomes not just a program but a nexus where seekers and guides converge, bridging the gaps between knowledge and curiosity, between questions and answers. Welcome to the radio’s embrace, where the experts illuminate the unknown, one call at a time.”
Cue the music.
Next week here: “Why not just podcast?”
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke
The fourth of four rounds of ratings data from Nielsen Audio’s August 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee iHeartMedia news/talk WISN adds a full share for a 10.7 share (weekly, 6+ AQH share) finish and the #1 rank, while Good Karma Brands crosstown news/talk WTMJ rises eight-tenths to finish with an 8.7 share lifting it to the #3 rank. In Providence, Cumulus Media news/talk WPRO-AM/WEAN-FM adds six-tenths to wrap the survey with a 6.8 share good for the #5 rank, while iHeartMedia’s crosstown news/talk WHJJ rises two-tenths for a 0.4 share and the #18 rank. In West Palm Beach, iHeartMedia talk WZZR-FM dips one-tenth for a 1.8 share but rises to the #10 rank, while Hubbard Broadcasting’s crosstown news/talk WFTL, rises three-tenths for a 1.6 share finish that lifts it to the #12 rank. 
remained at #9, Cumulus Podcast Network’s “The Dan Bongino Show” rose one spot to #11, and FOX Audio Network’s “FOX News Hourly Update” fell one spot to #16. Other data from Podtrac from this report includes: 1) U.S. unique monthly audience increased for all but one of the Top 20 publishers in August 2023 over July 2023; 2) The average U.S. unique monthly audience for the Top 20 publishers was up 13% month-over-month and down 3% over July 2022; 3) Total global downloads for the Top 20 publishers were up 7% month-over-month and flat year-over-year; and 4) The combined audience for the Top Sales Networks was up 15% month-over-month.
Philadelphia. Newsmax EVP of programming Elliot Jacobson states, “Growing up in a small Pennsylvania town next to a family-owned farm to covering big stories in some of the nation’s largest cities, Bob has developed a reporter’s instinct about the news that’s important to Americans.” Brooks comments, “I am glad to go national on a network like Newsmax, with a growing news brand and a team of talented professionals who care about news and the public’s right to know.” 
out of business 16 months after the passing of owner William O’Shaughnessy, who served as president of Whitney Radio. The station ceased broadcasting on September 7. In July, O’Shaughnessy’s family sold WVIP-FM, New Rochelle to religious broadcaster Hope Media Group for $8.15 million. 
Rosenworcel says, “Congratulations to Anna Gomez on her confirmation by the United States Senate. I look forward to welcoming her to the Commission. Anna brings with her a wealth of telecommunications experience, a substantial record of public service, and a history of working to ensure the United States stays on the cutting edge of keeping us all connected. Her international expertise will be a real asset to the agency. I look forward to working with her to advance the agency’s mission to ensure the benefits of modern communications reach everyone, everywhere and that the United States can continue to lead in the digital age.”
after more than 10 years with the station. WLS posted the following to Facebook: “Yesterday was John Howell’s last show on The Big 89. He has been a staple of 890 WLS for over a decade. His wit, political prowess, and focus on Chicago conversations has given our audience a destination for smart, local radio in the afternoons. Thank you, John, for being a part of the fabric of The Big 89.” Howell has not commented publicly on his departure from the station.
2024 election season and beyond. ‘The Megyn Kelly Show’ will premiere exclusively on SiriusXM Triumph channel 111 on weekdays from 12:00 noon to 2:00 pm ET, with the program later available on all major podcast platforms. The program will also air a special edition on September 14 when Kelly interviews former President Donald Trump. Kelly comments, “I’m thrilled to continue my relationship with the great people at SiriusXM who have been tremendously supportive of our show from the start. In an age where conversations are being stifled and news skewed to please the politics of only a small set of people, it is a privilege to work with a company that values free speech and open, respectful, elevated debate.”
The third of four rounds of ratings data from Nielsen Audio’s August 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM jumps nine-tenths to finish with a 6.7 share (weekly, 6+ AQH share) that lifts it to the #3 rank in the market, while iHeartMedia’s crosstown news/talk KEX adds a half share for a 1.9 share finish good for the #18 rank. In San Antonio, Alpha Media’s news/talk KTSA tacks on one-tenth to wrap the survey with a 2.6 share and rises to the #15 rank, while iHeartMedia’s crosstown news/talk WOAI dips two-tenths for a 2.4 share finish and falls to the #17 rank. In Salt Lake City, Bonneville news/talk KSL-AM/FM jumps six-tenths for a 4.9 share finish that lifts it to the #5 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM drops 1.2 shares to finish with a 3.4 share that drags it down to the #11 rank. 
radio stations for free to air around holidays including Memorial Day, Independence Day, and Veterans Day, as well as year-round programs. The Fisher House 
Foundation is a non-profit that provides housing for families of patients receiving care at major military and VA medical centers so they can be near their loved ones. O’Connor, who hosts the morning drive program at Cumulus Media’s news/talk WMAL-FM, Washington, has hosted the show in the past. Fisher House says, “This informational talk show will inspire listeners through stories of amazing service members, veterans, and their families. Producer and host Larry O’Connor’s love and respect for our military will only amplify these radio specials.”
“SportsRadio 910 The Fan,” beginning Monday (9/11). In addition to his work as a sportswriter, Phillips has been a frequent guest on “The Fan.” Audacy Richmond SVP and market manager Bennett Zier states, “Michael Phillips, for many years, has been highly regarded as the most respected voice of Richmond and Virginia Sports. We are delighted to have MP wear our ‘910 The Fan’ jersey for Audacy Richmond.” Phillips previously served at the Richmond Times-Dispatch as sports editor and interim executive editor. 
add a Saturday edition of the program that will also air at 8:00 pm ET. FNC EVP of primetime programming Meade Cooper says, “Since joining the network in 2017, Mark has provided our audience with thought-provoking analysis on America’s core values and their impact on current events. We are looking forward to expanding his popular show to two nights a week.” Levin comments, “It’s an honor to join the other outstanding hosts on Saturday in bringing the most intelligent, informative and entertaining programming to the nation. Thank you to our loyal audience and FOX News.”
Some of the key findings of the study include: 1) Heavy radio listeners engage in a staggering 4.7 billion weekly brand conversations, outpacing heavy users of other media channels, including TV, social media, magazines and newspapers; 2) The study underscores for advertisers’ radio’s dominance across 15 business categories, including sports, financial services, technology and more; 3) A staggering 51% of brand conversations among heavy radio listeners result in an intent to purchase, surpassing the national average of 49%. This remarkable impact is particularly pronounced in sectors like automotive, sports, telecom, technology, beverages and healthcare. RAB CEO Erica Farber states, “Radio is often referred to as the original social medium because of its ability to engage listeners through conversation, entertainment and information. This study underscores radio’s ability to drive word of mouth brand conversations for advertising partners, more so than any other media.” The webinar is free for RAB members. 
recently director of sales at the company’s Beaumont, Texas/Lake Charles, Louisiana operations. The cluster includes news/talk WJCW-AM, sports talk WXSM-AM and two music brands. Walker says, “I’m extremely excited to be joining our Tri-Cities team. Cumulus Media is a great company to be a part of, supporting its employees with many great resources for our success. I’m looking forward to the opportunity to serve our Tri-Cities team, advertisers, and community. I have family in the market and can’t wait to call Tri-Cities home.”
The second of four rounds of ratings data from Nielsen Audio’s August 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Hubbard Broadcasting all-news WTOP-FM adds two-tenths for a 9.3 share (weekly, 6+ AQH share) and remains ranked #2 in the market, while Cumulus Media news/talk WMAL-FM is steady with a 3.5 share but rises to the #7 rank. In Seattle, Bonneville news/talk KIRO-FM dips two-tenths to finish with a 4.7 share and falls to the #7 rank, while Lotus Communications all-news KNWN-AM/FM declines three-tenths to wrap the survey with a 2.0 share good for the #19 rank. In Phoenix, iHeartMedia news/talk KFYI adds a full share for a 3.9 share finish that lifts it to the #10 rank, while Bonneville’s crosstown news/talk KTAR-FM adds three tenths to finish with a 3.0 share but remains ranked #15 in the market. 
society alike to learn from the mistakes made before, during and after the tragedy so as to prevent such an atrocity from happening again. Carter tells TALKERS, “On the Sunday after 9/11, I listened to a sermon titled, ‘Making Sense of the Senseless.’ Its overriding message was: We cannot allow all these people to have died in vain. We need to do good in their name. And so to honor and remember all those who died, all those who survived, all those involved in the rescue and recovery efforts, as well as all those whose lives will never be the same, I have written and recorded a moving, memorable and thought-provoking piece, ‘Never Again Should There Be a 9/11,’ with the music, ‘Help is on the Way’ composed and performed by composer, David Friedman. It is all the more compelling when you watch the video on YouTube.” Carter adds, “We came together then. Can we come together again for the sake of the well-being of our nation and world. And what will it take to prevent such a horrific act from happening again? Thank you for caring and getting the vocals, the music and the video to as many people as possible around the world – including government officials who need to ensure our safety and security.” 
Donnarumma most recently served with Univision as president and GM for the company’s radio and TV assets in Arizona. iHeartMedia region president AJ Punjabi comments, “Joe epitomizes the excellence we champion across broadcasting, streaming, podcasts, live events, and our digital frontier. His vast experience magnifies our dedication to leading the audio-digital realm. With Joe, we’re not just adding a title – we’re harnessing a powerhouse of industry insight.”
celebrates the completion of its direct listing on Nasdaq and spin-out as a separate public company. After the spin-out, LiveOne will own approximately 80% of PodcastOne (on a non-fully diluted basis) and continue to consolidate PodcastOne’s financial results. LiveOne says it expects PodcastOne shares at $8 per share minimum.
series titled, “Behind the Mic,” that features radio personalities Angela Yee, Dana Cortez, and Patty Steele. The webinar takes place on Wednesday, September 20 at 2:00 pm ET. MIW board president Ruth Presslaff comments, “MIW is proud to announce this free ‘Tools of the Trade: Behind the Mic’ webinar focused on the women who have blazed trails as on-air personalities and are integral members of their communities.” 
place to be in the radio world than iHeartRadio. Thanks to the finest broadcasting executives around, Tom Cuddy, Thea Mitchem and Bernie Weiss for making it all happen. Walking to work every day is like walking through the Radio Hall of Fame. Just to get to my studio, I pass Elvis Duran, Jim Kerr, Charlamagne tha God, Angela Yee and other all-stars.” WOR program director Tom Cuddy adds, “When I joined WOR almost 11 years ago, Mark was my first hire. Since then, it’s been a blast watching Mark grow into becoming the highest-rated radio talk host in his time slot, along with digital numbers that are among the highest in the country.”