BFoA Renames Lifetime Achievement Award in Honor of Ed McLaughlin
The Broadcasters Foundation of America announces the renaming of its annual Lifetime Achievement Award to the Edward F. McLaughlin Lifetime Achievement Award, in honor of the iconic broadcaster, who passed away in 2018. The Edward F. McLaughlin Lifetime Achievement Award recognizes an individual who has made invaluable contributions to the television and radio industries. As previously announced, this year’s
award will be presented to Richard Wiley during the Golden Mike Award gala on Monday, March 6, at the Plaza Hotel in New York City. McLaughlin — a former ABC Radio Networks president — is widely recognized for syndicating talk host Rush Limbaugh, a move considered instrumental in the evolution of the modern news/talk radio format. McLaughlin was a longtime supporter of the Broadcasters Foundation and its mission to provide aid to people in radio and television who are in acute need. He served as the Foundation’s chairman for many years and held the title of chairman emeritus when he passed away in 2018. BFoA chairman Scott Herman says, “Ed was known as a leader and innovator. He recognized talent and daringly pushed forth new ideas that propelled network and AM radio forward. It’s fitting that the Lifetime Award be named in his honor.”
inhumanity. Torture, murder, brainwashing, imprisonment, rape, forced labor, propaganda, slander, robbery, and economic deprivation form the foundation of the campaign. The harvesting of organs from living Falun Gong practitioners for transplant sale has taken the persecution to a whole new level. TALKERS magazine is in communication with the New York City-based Falun Dafa Information Center which reports the following message to our readers: The fact that the CCP is enacting these crimes in the world today creates a series of questions. If China is willing to do this to a harmless and innocent group of its own citizens, what wouldn’t it do to the rest of the world if it felt that it had the power and incentive to do so? Would it violate the human rights of other nation’s citizens, invade a neighboring country, or try something worse? Do we each have a responsibility to stand up for innocent victims who are being tortured and slaughtered by their own government? If your neighbor was not bothering you but they were slaughtering their family members what would your responsibility be? Given the truth of this situation, what is your responsibility? TALKERS encourages the talk media community to make contact with Levi Browde, executive director of the Falun Dafa Information Center to arrange interviews with him and other experts to raise consciousness among Americans to this dire human rights threat as well as other detailed insights into tenuous U.S.-China relations. He can be reached via email at 
holding the GM position in 2022. This is basically flat from last year but has shown consistent growth from 2004, when the percentage of female general managers was only 14.9%. MIW calls the sales manager position “the best management opportunity for women in radio.” Last year, 33.45% of stations had a woman sales manager (basically flat from 33.59% in 2021). The greatest challenge for women in radio management continues to be in the area of program directors/brand managers, according to MIW. Women currently program 11.72% of stations, versus 12.09% in 2021. MIW board president Ruth Presslaff comments, “Historically we have celebrated modest to very modest gains. But this year we’re calling out to industry leaders to recognize the leadership, creativity and dedication of women broadcasters, particularly programmers, and put them to work improving your content, your culture and your cash flow.” MIW points out that a study 
agreement to eliminate the burden and expense of further litigation.” It also says, “The plaintiffs believe that all claims ‘have merit,’ but they decided to settle due to ‘the inherent risks, difficulties and delays in complex ERISA litigation such as this.’” The settlement requires court approval. The Pensions & Investments report says, “The plaintiffs sued in December 2022, alleging that the defendants ‘did not try to reduce the plan’s expenses or exercise appropriate judgment to scrutinize each investment option that was offered in the plan to ensure it was prudent.’…The Cumulus Media 401(k) Plan, Atlanta, had $260 million in assets as of Dec. 31, 2021, according to the company’s most recent Form 5500 filing.” 
Surprisingly, my company Sabo Media has bought commercial time on radio stations. It’s a surprise because brands have come to us because the word “media” is in the name. Some brands think Sabo Media is a media buying company. Hysterical.
“Operating loss, net loss and net loss per diluted share for the three months ended December 31, 2022 include $44.2 million of non-cash impairment losses related to FCC licenses, goodwill and franchise rights. Operating loss, net loss and net loss per diluted share for the 12 months ended December 31, 2022 include $54.7 million of non-cash impairment losses related to FCC licenses, goodwill and franchise rights.” Beasley CEO Caroline Beasley comments, “Beasley’s 2022 fourth quarter and full-year financial results reflect the ongoing success of our digital transformation and revenue diversification strategies, which drove year-over-year increases in revenue and SOI for both the three- and 12-month periods. Throughout the year, Beasley largely offset ongoing challenges related to the economy and softness in the national spot market, as we generated healthy growth across all of our digital, local audio, political and other revenue sources, as reflected by the 6.2% increase in full year net revenues to $256 million. This top-line growth was 
the primary factor contributing to a 2.8% year-over-year increase in full year SOI to $43.1 million. While economic uncertainty remains, Beasley initiated several actions throughout the year that we believe will strengthen the long-term position of our business. First, our digital strategy continues to deliver strong results with fourth quarter digital revenue growth of 13.2% year-over-year, representing nearly 17% of total fourth quarter revenue. Digital revenue has consistently outpaced national spot advertising revenue over the past several quarters due to a combination of organic growth and contributions from the second quarter acquisition of our white label digital agency business, Guarantee Digital. With accelerating demand from consumers and advertisers for our local content and multi-platform marketing solutions, we are solidly on the path for this revenue source to reach 20% of total revenue. Second, we remain focused on monetizing our premium audio and digital content through new local business development, revenue diversification and maximizing political revenue opportunities. As a result, in the fourth quarter, we delivered $5.1 million in net political revenue, with stronger than expected gains in Las Vegas, Philadelphia, and Detroit, as well as year-over-year total revenue increases across nearly all of our markets and in our esports business. Our radio brands remain dominant in Nielsen Audio ratings, where Beasley currently has the highest average cluster share when compared to the major radio broadcasters in PPM. Finally, we implemented a cost reduction program in the second half of 2022, with the majority of cost cuts occurring in October.” 
sold-out schedule, and is part of an emerging genre of progressive hosts seen regularly by loyal political talk media consumers. Only 39, Pakman has been a practitioner of progressive talk media since his early 20s. “The David Pakman Show” started in August 2005 as a community radio program called “Midweek Politics” in the basement of WXOJ’s studio in Northampton, Massachusetts. Today, it is a daily internationally syndicated politics and news talk show airing on radio, television, and the internet, as well as on Free Speech TV via DirecTV and DISH Network. Pakman is a naturalized citizen of the United States having moved here with his family at the age of five from Buenos Aires, Argentina. Harrison and Pakman discuss the rewards and challenges – financially and otherwise – of multi-platform digital broadcasting.
revenue performance for the markets automotive category; and unifying iHeart’s approach to markets automotive across the space. He will oversee an automotive advertising business that consults with thousands of tier 2 and tier 3 automotive clients across the iHeartMedia enterprise. iHeartMedia EVP sales and operations John Karpinski says, “There is no success without a successor, so I’m really excited for Joey to take the reins of the iHeart automotive markets division. Throughout the years, Joey has not only shown himself to be an amazing leader by driving measurable success for clients and iHeart but has also proven to be great at ‘coaching up’ his team. I’m excited for Joey to build on the success he’s had on the West Coast with our entire automotive organization.”
If you float a trial balloon, expect it to be shot down.
I asked ChatGPT, “What IS ChatGPT?”
deployed consistently over time can reinforce a visual and verbal brand identity and enhance brand recall” in a radio ad by 17% and in a podcast by 14%. Regarding voice, the study concludes that the most significant and consistent driver for success is the use of multiple voices. Ads with multiple voices increase recall by 10%. Audacy SVP of research and insights Idil Cakim says, “The study, based on an incredibly rigorous design that combines content analysis and survey methodologies, spans creative elements in OTA and podcast ads, across auto, financial service, CPG, and entertainment categories. It shows the impact of creative element choices on how brands are perceived and stay top of mind. And how sonic messaging ushers consumers through the purchase funnel to purchase.” 
grateful for the support Newsmax is receiving from radio hosts, wanted to speak out directly to the medium further explaining his position. (NOTE: Newsmax also has a footprint in the news/talk radio space as syndicator of the daily Rob Carson midday program.)
“We know from ‘The Twitter Files,’ that Twitter worked in collusion with federal agencies, including the FBI, to censor and restrict the speech of news media and public figures,” said Ruddy.
bets in their ruthless pursuit to get new customers hooked on their products. In the years since the Supreme Court legalized sports betting, these unfettered advertisements have run rampant, with betting companies shelling out billions to ensure they reach every screen across America. These ads pose a particularly dangerous threat to adolescents and young adults unaware of the risks involved in gambling, and to individuals prone to addiction.” New York State Broadcasters 
Association, Inc president David Donovan states, “We oppose legislation that bans both mobile sports and casino sportsbook advertising in the United States. Advertising is essential to educate consumers in this highly competitive market. The tax revenue generated by sports betting has helped to finance essential government services for citizens throughout New York State. It has stimulated local economies in areas lacking job opportunities. Advertising revenue from these ads helps broadcast stations meet the needs of their communities by financing local news and public affairs programs. A ban on sports wagering advertising prevents all responsible adults from receiving information about a legal product in New York, raising significant constitutional issues. There are more effective options available to address issues concerning problem gambling and protecting children. We look forward to working with Congressman Tonko to explore these options.”
of November during which more than 2,800 radio spots were broadcast on 21 of the most popular stations in NYC. The campaign included digital and social media marketing, trade press, and signage at venues during Advertising Week in New York City. According to independent brand lift analysis by DYNATA, ad professionals who saw or heard the campaign were 29% more likely to consider radio for their media 
campaigns compared to those that had not seen the campaign. Of those that saw the campaign, 82% said they were somewhat/extremely likely to consider using radio for their next campaign compared to 53% of respondents who did not see the campaign. Audacy New York market president and NYC Radio Committee chair Chris Oliviero says, “The outstanding results of the campaign prove when we tell our story, with data and creativity, that radio can substantially enhance its position with advertising professionals. While radio continues to earn its place as an essential part of any media plan, we still must communicate our benefits and invite more marketing partners to collaborate together. This innovative multi-platform outreach accomplished just that. My appreciation to all my colleagues in New York City, across several ownership groups, who came together with a commitment to make ‘Fall in Love with Radio’ a success.”
communities with local news, entertainment, and community affairs programming seven days a week. The station was built to uplift the voices in the Black community, sharing their stories, ideas and experiences following the George Floyd incident and protests. The station produces a tapestry of content for fans and advertising opportunities for partners that truly represents the Black experience in our city.” The station was honored with a 2022 Anthem Award (from the creators of the Webby Awards) in the Diversity, Equity, Inclusion and Corporate Responsibility category. Hosts on the station have interviewed notable guests including Vice President Kamala Harris, U.S. Senator Cory Booker, Wisconsin Governor Tony Evers, musicians Jennifer Hudson and Mary J. Blige, and many more.
complement Manny Munoz. The ideal candidate will be well-rounded and well-informed. They must be passionate about South Florida, news savvy, and have a strong interest in current events, politics, and lifestyle issues affecting their target audience. A strong digital platform and social media skills are vital for this role. In addition, all candidates must be proactive and work well in a team environment.
feature a new, caller-driven format in which he’ll “take calls from America’s small-business owners to help guide them through the unique challenges they face as leaders in business.” Ramsey says, “Thirty years ago, I started my business from a card table in my living room. I know how hard it is to grow a business and grow yourself. I’m more fired up than ever to come alongside leaders that are in the trenches, scratching and clawing to transform business as usual into the business they dreamed of. This show is everything you wanted to know about business and leadership, but you didn’t know who to ask.” Dave Ramsey is also the author of the #1 best-selling book, EntreLeadership.
Daytona 500 on February 19. JVC Florida director of programming Stevie DeMann says, “ESPN Radio offers the access to play-by-play, nationally known talent, and athletes that cannot be replicated. ‘ESPN 660 Orlando’ will air events like the Daytona 500 and the College Football Playoffs, giving radio listeners long-awaited access to these ‘must listen to’ sports, that previously were not available in Central Florida. We will have the largest selection of compelling sports content on ESPN 660 Orlando.”
from digital sales in 2023 and more local ad revenue coming from video streaming than audio streaming spots.” RAB president and CEO Erica Farber comments, “Digital continues to be the catalyst for growth in today’s environment. A solid foundation in digital is a key driver for today’s successful marketing professional. As technology evolves, revenue and sales gains can only be obtained via digital services and training know-how. RAB continues to provide the training, tools and services needed to realize these gains.” The annual report shows that digital sales in 2022 comprised 19% of total ad revenue, representing between $85,064 for the average small-market station and $1.2 million for a station in a large market. Some market clusters were making tens of millions of dollars from digital ad sales. The full report – an analysis of online ad revenue from 3,753 radio stations, as well as survey responses from 851 local radio buyers and 169 radio managers – is available to RAB members.
provide aid to radio and television professionals in acute need. BFoA president Tim McCarthy says, “We’re very excited to have Soledad host this year’s Golden Mike Award dinner. She is a multiple award-winning broadcast journalist whose reporting has brought awareness on numerous issues to the forefront. Combined with her philanthropic endeavors, she is the perfect person to host our special evening.” This year’s BFOA Golden Mike Award honoree is Jack Abernethy, CEO of FOX Television Stations. The Lifetime Achievment Award will be presented during the gala frundraiser to Richard E. Wiley, former chairman, commissioner, and general counsel of the Federal Communications Commission and one of the most prominent media and telecommunications lawyers in broadcasting.
media in particular – have an incredible opportunity to impact our lives and communities. Audacy leans into its strength – Audio – to build connection with our listeners. We support their well-being by sharing stories of mental health experiences. This authentic storytelling is the heart of our business and helps improve health outcomes too! That’s why the content we create for ‘I’m Listening’ features artists, athletes, and celebrities sharing their mental health experiences – we are living our belief, ‘Talk Saves Lives… We’ve raised more than $1.5 million for the American Foundation for Suicide Prevention; hosted a national mental health conversation with experts and listeners – all living our belief, Talk Saves Lives.” 
Companies hire consultants to avoid experiments. We improve results by customizing and implementing Best Practices proven elsewhere. So, I’m about to break a rule, because advertisers in a super-opportune category have become a noisy blur.
Every radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.
of a diverse audience while continuing to illuminate Black voices.” Chief executive officer Alfred C. Liggins III says, “For over 42 years, Urban One has understood the need for Diversity, Equity, and Inclusion, especially in sharing our varied experiences. We are proud to be a leader with the largest African American footprint in the media space. As the needs and concerns constantly evolve, we are dedicated to helping brands understand, connect, and best translate to Black and Brown communities. In our next iteration, iONE Digital will continue to be a catalytic force in media.” The company says, “iOne Digital portfolio focuses on key passion points and interests, including men’s and women’s lifestyle, sports, beauty, fashion, and entertainment. The iONE portfolio is comprised of Cassius, HelloBeautiful, MadameNoire, Bossip, NewsOne, GlobalGrind, HipHopWired, BlackAmericaWeb and Elev8; plus the social network for urban millennials, BlackPlanet, and three YouTube brands – The Fumble, Hollyscoop, and Nerdwire… Looking to the future, iONE Digital has also immersed their visual identity into the world of audio and podcasting by conceptualizing a ‘video first’ approach centered around the amplification of the all-new Urban One Podcast Network – a platform which iONE helps to fuel by bringing a wide range of podcasts to life.”