Trump-Backing Talker John Fredericks Dubs Project 2025 a “Grifter Sh*t Show”
On the heels of the resignation of Paul Dans, who served as the director of the Heritage Foundation’s controversial Project 2025, talk radio host and broadcasting entrepreneur John Fredericks is calling Project 2025 “an unauthorized grifter sh*t show that was generated by The Heritage Foundation for the sole purpose of raising money.” Fredericks is a dyed-in-the-wool Donald Trump supporter and operator of 10 conservative
news/talk stations plus the John Fredericks Radio Network. He adds, “This undertaking was never authorized, sanctioned, or endorsed by President Trump or his campaign. Despite several very direct public communications disavowing any affiliation by Trump campaign senior staff, the fake news continued to propagate phony stories, which The Heritage Foundation and their Project 2025 leaders were willing and happy to substantiate. Sources say President Trump made the decision to shut it down himself. Good riddance to yet another grift charade using Trump to raise money.” TALKERS publisher Michael Harrison commented on Fredericks’ statement saying, “It has been disturbing watching the once-honored think tank known for its even-handed academic fastidiousness devolve into what is now perceived as just another fund-raising propaganda machine in the mud-slinging political wars. This is the kind of credibility squandering that damages the true American conservative moment and people’s confidence in all political organizations.”
The station says, “After a distinguished 36-year career in public education that included serving as a classroom teacher, school principal, and most recently, Superintendent of Warren Consolidated Schools, Dr. Livernois brings to WJR AM 760 and its listeners a wealth of experience and perspective on teaching and learning, technology, social-emotional learning, school safety, social media, and many other areas of interest to both parents and educators alike.” Dr. Livernois continues to serve as an adjunct faculty member of the College of Education at Wayne State University. WJR program director Ann Thomas comments, “Education is the key to a great future for our children and WJR is proud to partner with Michigan’s top educators to help them tell their stories about the great work they do in our communities.”
including radio over-the-air and radio streams. The next highest portion, 18%, was spent with owned music such as CDs and downloaded audio files, and 11% of their daily audio time went to streaming. Today, we see the increase in listening from linear sources to more on-demand audio sources such as YouTube for music or music videos (not the YouTube Music streaming service), and podcasts. Americans age 13+ now spend an average of 18% of their audio day listening to streaming music from sources such as Amazon Music, Apple Music, Pandora, and Spotify, 14% listening to YouTube for music, and 10% listening to podcasts. AM/FM radio still takes the largest portion of the audio day on a 13+ basis with 36%, driven heavily by in-car listening.” Edison director of research Laura Ivey adds, “A decade ago Share of Ear was created to answer the question, ‘What do Americans listen to?’ Today we can understand the listening patterns of Americans and see how audio sources have emerged to vie for our daily listening time. There are surely audio developments that we can’t even imagine that will impact our daily audio time over the next 10 years.” 
Here’s a cost-effective way to see if you’ve got what it takes. I’m tired of podcasters coming to me in tears after they sign up for services that market their work ‘wherever podcasts are available.’ That’s not a marketing campaign. Don’t you want to be more than a ‘wherever?’ PUMP is your answer.” He says that with PUMP, a selection of the podcaster’s episodes will be broadcast across five states via six prominent radio stations, helping tap into new listener bases, turning casual listeners into dedicated subscribers. Ryan adds, “If you want to turn your DUDcast into a serious PODcast with marketing power, this is how you do it.” 
syndicated program is heard on 14 affiliate stations throughout New England. Money Matters Radio COO Jason Wolfe comments, “The growth of ‘The Financial Exchange’ throughout New England has attracted interest from stations outside of the region and I’m thrilled to be able to add the show to KBNP. Keith Lyons has had 30-plus years of success in the Portland market and I’m looking forward to bringing our brand of business and financial talk to his station.”
The 33-year (1975 – 2008) radio voice of the NBA Houston Rockets, Gene Peterson, died this past Wednesday (7/24) succumbing to cancer at the age of 83. “How sweet it is” was Peterson’s signature victory call and – as noted on a Rockets’ Facebook page post – that catch phrase, “spanned across many franchise moments that will forever live in the hearts and minds of Rockets fans.” Peterson once told The Houston Chronicle, “I’ve watched the Rockets’ family grow, and I’ve watched my own family grow through it all; I know I’ve been blessed to live this life.” Team owner Tilman Fertitta comments, “We say goodbye to my friend and broadcasting legend, Gene Peterson. Gene devoted his life to the Rockets and brought passion and energy towards creating timeless memories for countless fans, including myself. I am forever grateful for the time I knew Gene and for the invaluable contributions he made to our city and franchise for over three decades. My thoughts are with his [family] during this difficult time.”
iHeartMedia is NBCU’s exclusive audio partner for the 2024 Summer Olympics, which kick off this week. In addition to listening to events on iHeartMedia broadcast radio stations, fans can tune-in to events through dedicated 24-7 digital stations – which include – NBC Olympics Radio Plus and NBC Olympics Radio – on the iHeart app. Among big events tomorrow (Saturday, 7/27) are: men’s/women’s swimming (NBC Olympics Radio Plus); men’s/women’s swimming finals (NBC Olympics Radio); women’s beach volleyball – USA versus Canada (NBC Olympics Radio); and men’s soccer – USA versus New Zealand (NBC Olympics Radio Plus). On Sunday (7/28), it’s men’s/women’s swimming finals (NBC Olympics Radio); women’s soccer – USA versus Germany (NBC Olympics Radio Plus); and men’s basketball – USA versus Serbia (NBC Olympics Radio).
Neer – a past PD and air personality at WNEW-FM – still serves as a weekend host on WFAN where he’s been a market staple for decades in addition to being an accomplished author of a series of “Riley King” murder mysteries as well as the historic evergreen FM: The Rise and Fall of Rock Radio (Villard Books, 2001). Chernoff still keeps his hand in both formats where he serves as a sports reporter and part-time DJ at Press Communications’ classic rock “107.1 The Boss” WWZY, Monmouth, NJ.
Airing in more than 40 markets from Los Angeles flagship KBLA “Talk 1580,” SmileyAudioMedia’s “Tavis Smiley” show will be offered free to urban-targeted stations for one week during next month’s Democratic National Convention (8/19-22). The SmileyAudioMedia owner/TALKERS 2023 “Freedom Of Speech” award winner will broadcast from the event’s radio row inside the site of the convention – Chicago’s United Center – and other relevant locations. Smiley tells TALKERS, “Black voters will be at the epicenter of whatever happens in Chicago, a fact made more relevant with the increasing likelihood that Kamala Harris will be the Democratic Party’s presidential nominee. If the Democratic Party hopes to achieve victory in November, it will be because Black voters saved the party and, ultimately, American democracy. To date, the 2024 election has been unpredictable and unprecedented. As the battle between the candidates enters its final stretch, the policies discussed and the decisions made will have a profound and lasting impact on Black America. It’s appropriate that ‘Tavis Smiley’ listeners will be at the center of the action as the conversation occurs.” SmileyAudioMedia syndication manager Rob Wilkins (who can be reached at 
Under the Federal Communications Commission’s consideration is a proposal from Commander Communications Corporation that would create an FM broadcasting class known as “A10.” In addition to enhancing coverage in rural and underserved areas, it would grant power upgrades for roughly 1,400 Class A FMs, allowing a maximum of 10,000 watts. Approval would depend on a station’s geographical zone; tower height; and separation requirements. While the National Association of Broadcasters recognizes potential benefits for listeners – especially during emergencies – it urges caution owing to possible negative impacts. The NAB generally supports proposals designed to improve coverage areas, but says the “A10” proposal lacks technical analysis and information on how many stations may be upgradable. An NAB filing notes that, “While this could lead to improved service for additional listeners, it could also further squeeze the band in more markets and impact more FM services.” Also opposed is Cumulus Media, which cites an “unacceptable risk” to stations already competing against streaming services. Conversely, the Multicultural Media, Telecom & Internet Council favors the suggestion, stressing that many stations that would qualify for the upgrade are owned by minority and small-scale operators. This proposal would replace an earlier FCC one for a Class C4 FM station category. More than 100 independent and minority owners backed the idea, but it ran into opposition from larger companies and the NAB.
Williamsburg, VA-based Local Daily Media acquires Connoisseur Media’s Frederick, Maryland news/talk WFMD “Free Talk 930” and country WFRE for $4.275 million. Connoisseur Media chief executive officer Jeff Warshaw tells TALKERS, “While it’s difficult for us to part with our Frederick stations, we were convinced that Local Daily Media’s management leadership and its focus in the Maryland/Virginia region could move these stations forward in a way we would be proud of. Senior management of Local Daily Media includes longtime Connoisseur partner Mike Dufort, who we have worked with closely and respect. Mike understands local radio and shares our view on the need for radio to be involved with and serve the local community.” Aforementioned Local Daily Media president Mike Dufort remarks, “With my nearly 11 years of working with Jeff and the entire Connoisseur team, I deeply understand and appreciate the care and nurturing that went into building these stations. I’m excited for the opportunity to continue along their journey to reaching even greater heights.” Meanwhile, Local Daily Media chief financial officer Adam Crotty adds, “We’re incredibly fortunate to welcome these legendary stations, along with their talented and dedicated teams, to our growing organization. Their rich history of supporting and improving the vibrant Frederick community will undoubtedly inspire our entire team to find new ways to positively impact each community we serve.” Connoisseur Media acquired “Free Talk 930” and WFRE five years ago from iHeartMedia’s Aloha Stations Trust in exchange for its Erie, Pennsylvania cluster.
Sports talk KNBR “680 & 104.5 The Sports Leader”; sports betting talk KGO “810 The Spread”; and sports talk KTCT “KNBR 1050 The Sports Leader” assistant program director Mike Hohler is elevated to program director for the three Cumulus Media San Francisco properties. According to Cumulus San Francisco-Los Angeles regional VP/market manager Larry Blumhagen, “I am excited to see Mike Hohler take the reins as program director of these dynamic, listener-driven stations. Mike has been a dedicated member of this terrific team for over two decades and knows every working part of our programming operations. He has meaningful relationships with our broadcast partners, which he will continue to build upon and grow in his new leadership role.” Hohler joined Cumulus San Francisco in 2002 as KNBR’s midday producer. Succeeding him as APD for the three stations is KNBR “Murph & Markus” morning show producer John Kerley. 
Regarding Kerley, Blumhagen notes, “He brings a strategic approach to the assistant program director role for our sports talk stations. We are fortunate to have such a talented and collaborative sports programming team and are in very capable hands with Mike and John at the helm. Our all-star lineup – including all the great talent in our bullpen – makes for a winning team and positions these stations for continued success.” The Hohler and Kerley promotions are effective next Monday (7/29).
Former MLB relief pitcher/26-year Philadelphia Phillies radio analyst Larry Anderson; Beasley Media Group account representative Tina Costello; iHeartMedia, Philadelphia news/community affairs director Loraine Ballard Morrill; and long-time (now retired) all-news KYW, Philadelphia anchor/“Reporters Roundup” host Steve Nikazy are among those who will be entering the Broadcast Pioneers of Philadelphia (BPOP) Hall of Fame. Along with six others, these four will be inducted into the Hall at the nonprofit’s gala in approximately four months (11/22). Hosting the BPOP Hall of Fame event will be 15-time Emmy winner/2015 inductee CBS News Philadelphia morning and noon anchor Jim Donovan and former WPVI-TV, Philadelphia sports anchor/2005 HOF honoree Scott Palmer. Founded in 1962, The Broadcast Pioneers of Philadelphia honors the broadcast history of Philadelphia, supporting the next generation of broadcasters through scholarships and educational opportunities and recognizing those who have made lasting contributions to the industry. 
Former Chicago Council On Global Affairs president/chief content officer Sarah Gilbert is appointed president/chief executive officer of WAMC 
Sacred Heart University-owned public radio news/talk WSHU appoints Brad Dancer general manager. Sacred Heart president John J. Petillo notes that Fairfield, CT’s WSHU is a, “unique organization whose mission is to serve our community with extraordinary programming that informs and inspires. I am confident that Brad Dancer will foster a culture of innovation and shepherd the station into a new era of content creation that goes well beyond the radio.” Holding bachelor’s and master’s degrees from Purdue University and the University of Maryland, respectively, Dancer remarks, “WSHU has a remarkable legacy of excellence, and I am honored to be part of this community. The collective talent and passion of the WSHU team has earned us the loyalty of our dedicated audience as well as countless prestigious awards – this uniquely positions us for success. I am confident that – together – we will achieve even greater things.” Dancer has previously held news, education, and cultural content positions at National Geographic, WWE, Disney, Canela Media, and Paramount. In addition to serving on the boards of All People Marketplace; Modal Learning; and Connecticut Gift of Adoption, he’s been an adjunct professor at Roosevelt University.
Founded 11 years ago by Dave Ruden, The Ruden Report website (www.therudenreport.com) is dedicated to Fairfield County (Connecticut) sports news and information. Ruden will remain with the online publication as director of operations. Connoisseur Media owner/chief executive officer Jeff Warshaw comments, “We’re happy to have The Ruden Report join our family. We look forward to offering our audience local content with his exceptional reporting.” Connoisseur Media senior vice president/general manager Kristin Okesson states, “This addition to our programming lineup is a perfect fit for each station and their audiences. As someone who values high school sports coverage, I’m excited to bring The Ruden Report to our six radio stations. I know our Southern Connecticut listeners will enjoy the local updates and in-depth coverage of their favorite teams, athletes, and games.” Ruden adds, “My ongoing goal has been to cover more which is why I have decided to partner with Connoisseur Media. It is a company that has both a longstanding tradition of excellence and the infrastructure to help take The Ruden Report to the next level.” Connoisseur’s six Connecticut stations include Bridgeport heritage news/talk WICC.
Back in 1988, Steve and Anita Hotsenpiller launched Columbia, MO-based Steve’s Pest Control with one truck and an ad campaign on a local radio station. Once the business grew, roughly 9% of their revenue was allocated to purchase ad time on more stations. Fast-forward to today, Steve’s Pest Control has 90 trucks and leads all pest control competitors in Missouri, eventually becoming one of local radio’s largest advertisers. Their humorous radio spots include the tag line, “Now you’ve got a friend in the pest control business – Steve’s Pest Control.” As Cumulus Media/Westwood One Audio Active Group chief insights officer Pierre Bouvard details in his blog, “Steve’s Pest Control offers Madison Avenue a master class on creating future demand, and how building a brand is the main driver of long-term growth and profit. These days Madison Avenue is obsessed with the science of measuring the short-term sales effect of advertising and converting existing demand. Steve’s knows what Madison Avenue has forgotten: To generate substantial sales and profit, a business needs to create future demand rather than just obsess over converting existing demand.” Bouvard points out that in a December 2023 MARU/Matchbox survey of nearly 
That’s an important reason to continuously advertise your business. Also, advertising memories fade. Steve’s usage of AM/FM radio advertising has built a dominant brand. It is so impressive for a local business to win against big national brands.” Creative testing firm System1 conducted an evaluation of Steve’s Pest Control’s radio spots, which scored an 84% in brand recognition, demonstrating effective branding that resonates with listeners long after the ad has played. System1 VP of partnerships insights and strategy Allison O’Toole comments, “Steve’s Pest Control’s category ownership – built on long-term radio advertising – shows the potential of audio to work hard and deliver lasting results for any brand.”
Musburger Media has bought back sports betting network VSiN for an undisclosed price from DraftKings; the latter acquired VSiN in March 2021. VSiN founders Brian Musburger and Bill Adee will again lead it with an eye on moving it forward. They were part of the team launching the multi-platform broadcast and content company in 2017. As Musburger explains, “A lot has changed in the sports betting industry over the past three-and-a-half years, but our original vision for VSiN still holds. We are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere. We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.” DraftKings’ chief marketing officer Stephanie Sherman notes, “DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals. We want to thank Brian, Bill, and the entire team at VSiN for a great relationship; we look forward to continuing to advertise on the network.” In addition to iconic sports broadcaster Brent Musburger, VSiN’s current talent roster includes knowledgeable sports betting experts. VSiN’s content is accessible through its 24/7 stream, as well as multiple channels including 300 terrestrial radio stations; a dedicated channel on iHeartRadio and Tune In; YouTube TV; NESN; Rogers’ Sportsnet; AT&T Pittsburgh; and Marquee Sports Network.
This past Saturday (7/20), Boston Red Sox radio play-by-play announcer Joe Castiglione, whose signature catchphrase is, “Can you believe it,?” was inducted into the Baseball Hall of Fame in Cooperstown, New York. “Joe Castig” received the Ford C. Frick Award for broadcasting excellence. During his acceptance speech, the 77-year-old Hamden, Connecticut native remarked, “Broadcasting baseball is my vocation. It’s the only thing I ever wanted to do, at least since I realized I wasn’t good enough to be a player. At my 50th college reunion, a classmate said to me, ‘You’re the one guy who did exactly what he said he wanted to do,’ and I’m still doing it. What a blessing.” Castiglione’s more than four decades doing Red Sox radio play-by-play marks the longest tenure of any Boston broadcaster on radio or television. In 2004, Castiglione published Broadcast Rites and Sites: I Saw It on the Radio with the Boston Red Sox. Prior to joining the Red Sox broadcasting team in 1983, Castiglione called Cleveland Indians (now Guardians) games (1979) and did some Milwaukee Brewers games two years later. 
Ford Frick was a driving force behind the creation of the Baseball Hall of Fame and helped foster the relationship between radio and baseball. The Hall of Fame has presented the award every year since 1978. To be considered for the award, an active or retired broadcaster must have a minimum of 10 years of continuous major league broadcast service with a ball club, network or a combination of the two.
few weeks. Dobbs was part of the debut of CNN in 1980, serving as vice president and host of the “Moneyline” program. He joined FOX Business in 2011 and served there until exiting in 2021 after being named in the Smartmatic defamation suit. During his career, Dobbs also hosted a talk radio show syndicated by United Stations Radio Networks from 2008 through 2012. He also hosted the “Lou Dobbs Financial Report” syndicated by Salem Radio Network. The program “Lou Dobbs Tonight” won an Emmy in 2004, and Dobbs won a George Foster Peabody Award for his coverage of the 1987 stock market crash.
radio stations in Omaha, Des Moines, Cedar Rapids, Davenport, Ogallala, and Sioux City. Division president Shosh Abromovich says, “I am thrilled to announce Rhonda as our new area president. Her insightful knowledge of the industry, combined with her sharp skillsets, will undoubtedly drive our team’s growth and development throughout the Nebraska-Iowa Area and throughout iHeartMedia. Her fresh perspective and unwavering dedication to excellence will make her an invaluable asset to our community, our partners, and our listeners.” 
intended it be a deregulatory exercise. NAB says, “The Local Television and Radio Rules retain and even tighten decades-old restrictions on which – and how many – television and radio stations broadcasters may own in a particular geographic market. The rules are premised on the notion that broadcasters could exert disproportionate influence by shaping news and entertainment options. But that idea is a relic from a bygone era – before the emergence of the Internet, smartphones, social media, and streaming. In reality, broadcasters today struggle to keep pace with rapidly proliferating audio and video platforms that are steadily taking audience share and advertising dollars. Instead of making it harder for broadcasters to compete, the Commission should have modernized its outdated rules because they are no longer justified. Given the significance of the Commission’s rules, the size of the regulatory record, and the number of parties involved, Petitioners respectfully submit that oral argument would be beneficial.”
ideal medium platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners also spend more online than TV viewers. AM/FM radio listeners and heavy podcast listeners over-index on Amazon Prime membership and purchase intent; 2) AM/FM radio makes your TV better – “20 gets you 50”: Nielsen Media Impact optimizations reveal shifting more media weight to AM/FM radio generates significantly more reach, especially among younger demographics 18-49. AM/FM radio does an extraordinary job increasing campaign reach among light TV viewers, who are far less likely to see retailer TV ads. The rule of thumb is “20 gets you 50”: a 20% shift of a TV media budget to AM/FM Radio generates a 50% increase in reach; and 3) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising. 
director at Cumulus Media Dallas-Fort Worth. He tells TALKERS, “We immediately texted and sent push notifications on WBAP and KLIF and then went to FOX News Radio for wall-to-wall coverage. I then called in our WBAP morning hosts Ernie Brown and Carla Marion to talk with medical experts, police officials, and Secret Service experts in between the FOX coverage. After Ernie and Carla, WBAP PM drive host James Parker took over and fielded local listener reactions in between the FOX coverage. Phones and social media were flooded. Local WBAP host Chris Krok then did a special national broadcast on Westwood One’s “Red Eye Radio” 
and took local calls throughout the night.” At Red Apple Media’s WABC Radio in New York, company CEO John Catsimatidis interrupted the live “Cousin Brucie’s Saturday Night Rock & Roll Party” and brought talk host Curtis Sliwa in to go on air and work with the news team throughout the evening. Throughout the evening, WABC Radio air personalities including Dominic Carter, Rita Cosby, Greg Kelly, and more called in. Catsimatidis says, “I am immensely proud of our team who at a moment’s notice dropped whatever they were doing to bring our listeners up-to-the-minute information. Emotions are high across America. By delivering the facts, we bring a sense of calm to our listening community.” 
“Corey Inganamort was hosting the final hour of our live local Saturday afternoon when he noticed some activity on the studio TV. He immediately began describing what he was seeing. After several minutes, we made the call to go to our network partner, FOX News Radio, for coverage. We stayed with the network through the evening.” 
Schaefer tells TALKERS, “Saturday evening, Brett Winterble and news director Mark Garrison were on the air within an hour of the incident, delivering the information as it unfolded. Shortly thereafter, additional members of the WBT team called in to contribute their thoughts and analysis, including Bo Thompson, Vince Coakley, Pete Kaliner, and Brett Jensen. Our coverage continued through 9:00 pm Saturday night. On Sunday we broke from regular programming and went live and local from 7:00 am to 7:00 pm, with special continuing coverage 
from “Good Morning BT” hosts with Bo Thompson and Beth Troutman in the morning, Vince Coakley and Pete Kaliner in the midday, and Brett Winterble and news reporter Scott Hamilton in the afternoon.” At iHeartMedia’s KFI, Los Angeles, where it was just after 3:00 pm, Neil Saavedra was live on the air. Program director Robin Bertolucci says, “We immediately went wall-to-wall covering the story. KFI’s Neil Saavedra was on the air doing his regular Saturday show, ‘The Fork Report,’ when it occurred, and he immediately switched to in-depth news coverage of the assassination attempt. KFI news had the latest and we provided ongoing updates for all of our LA iHeart properties and put up the story on all social platforms. KFI’s Gary Hoffmann came in and took over at 5:00 and we covered it wall-to-wall till 8:00 pm.” Bill Brady owns KFNX-AM, Phoenix and
happened to be on the air hosting his Saturday show when news broke. He tells TALKERS, “I was on the air ‘live’ Saturday afternoon. I began the show by saying, ‘This is a very different show than I normally do. Today’s show deals with a very sensitive story. Our president was grazed by a bullet today in Butler County, Pennsylvania. A half an inch difference in the bullet’s path and this could have been an assassination. Others have been killed and wounded. There is much still to learn. Let’s try to make sense of 
this. It is not a day for politics.'” Salem Radio Network says, “Talk host Mike Gallagher raced to Salem studios in Tampa for a rare, two-hour live special broadcast covering this major breaking news story. Joining Gallagher were SRN’s Dr. Sebastian Gorka and Dennis Prager as well as Salem New York morning host Joe Piscopo and Salem Dallas morning host Mark Davis. Former SRN host (and one-time GOP Presidential contender) Larry Elder also joined the broadcast, which fielded calls from listeners in New York, Texas, Mississippi, Georgia, Illinois and
many other states.” Obviously, the coverage of a news story of this magnitude spilled over into Sunday. WBEN, Buffalo brand manager Lisa Polizzi says, “We went almost all local on Sunday with David Bellavia in the morning, our ‘Hardline’ political show that included a former FBI agent, a former Buffalo police captain, and the Erie County GOP chair, as well as ‘Reese on the Radio’ taking local calls in the afternoon.”