Katz Radio: New Data on Marketer Misperceptions
Katz Radio presents more data that supports the notion that radio’s effectiveness is misperceived by marketing professionals. The report cites data from Nielsen’s Global Annual Marketing Survey that asked
marketers about perceived media effectiveness in which radio came in last place, behind all measured traditional and digital media types. According to Nielsen’s global ROI benchmarks, radio delivers the second highest return for advertisers, second only to social media. Nielsen’s ROI benchmarks show radio delivers higher returns for advertisers than all other other traditional media. While radio is perceived to be less effective than digital media, it delivers an ROI +30% higher than video and display, and +70% higher than search and CTV. See more about the study here.
tirelessly reporting from along the river between Kerrville and Centerpoint, Texas, “delivering succinct and informative reports on NewsRadio 1080, additional Audacy stations, and various CBS affiliates across the country. His Texas State Network reporting includes hourly newscasts reaching over 100 affiliates in 86 markets.” KRLD brand manager and Audacy news/talk foremat vice president Drew Anderssen says, “‘NewsRadio 1080’has been a critical lifeline for Texans. Our commitment to timely and essential news, weather and traffic information never wavered in the early days of this tragedy, over the 4th of July holiday weekend, and we are committed to continuing our compassionate and impactful coverage in the days ahead.”
called, “For Radio Geeks Only,” and will feature Sirott and Landecker reminiscing about their time working together as music DJs from 1973 to 1980 on WLS-AM. Sirott says, “We played the hits and had more fun than humans should be allowed to have. Besides the music, there were encounters with stars, personal appearances with fans and endless stories to go with it all.”
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and the “AAR Daily Defense Hour” join the programming at Omni Broacasting’s WTKE in the Ft. Walton Beach-Destin, Florida market. Additionally, the “Armed American Radio” show is being distributed by CRN Talk to cable systems operated by Cox Communications, Optimum TV, and Xfinity Stream.
morning drive personality Travis Justice in January of this year. New in morning drive are Heather Burnside (who moves from the PM drive show) and Alec Busse hosting “The 1st Quarter.” Ken Miller and Trent Condon continue in the 12:00 noon to 2:00 pm slot, and program director and personality Sean Roberts partners with Lucas Strain for the afternoon drive “Off the Bench” show. Overtime Iowa – a “best of the day” program – airs from 5:00 pm to 6:00 pm.
monthly audience. In fact, the top eight spots are the same as the May ranker, including FOX Audio Network’s “FOX News Hourly Update” holding on to the #5 spot. One move of note is Salem Podcast Network’s “The Charlie Kirk Show” jumping 12 places to the #19 rank. 












































































































manager Steve Finateri says, “Ryan Ermanni is not only a seasoned broadcaster with deep roots in Detroit media, he’s also a longtime fan of WJR. His passion for Detroit, his engaging on-air presence, and his respect for what WJR represents make him a perfect fit for our team.” Ermanni comments, “I am so honored to be a part of the WJR daily lineup. I’ve always considered myself just a regular guy from the neighborhood who happens to have a really cool job. The WJR call letters mean something to me, as they do for many people who have grown up in our city and our state. I hope to build the same trust and connection here on WJR as I did at FOX 2. I’m not your typical newsman. I wear my personality on my sleeve, and I react to stories the way someone might if they were sitting at home or in their car. We joke that I’m a “man of the people” — and honestly, I take that as the highest compliment. What you see is what you get. So, if you spot me around town, don’t be shy – come say hello.”
move to appease the Administration and secure regulatory approval of a major transaction currently pending before the FCC. For months, it has been clear that this lawsuit was entirely meritless, just like the complaint now before the Commission. The transcript and video of the 60 Minutes interview with Vice President Harris show no evidence of wrongdoing, only the standard editorial judgments used across the news industry to ensure clarity and brevity. Had Paramount chosen to fight this in court, they would have prevailed on the facts and the law. But instead of standing on principle, Paramount opted for a payout. That decision now casts a long shadow over the integrity of the transaction pending before the FCC. Given the extraordinary public interest in this deal, the novel legal questions raised by the lawsuit and its resolution, and the repeated calls from lawmakers for transparency, I once again urge the FCC to bring this matter before the full Commission for a vote. Approving this transaction behind closed doors and under the cover of bureaucratic process would be a shameful outcome that denies the American people the transparency and accountability they deserve, especially when press freedom is at stake.”
moving the program to airing live. Buddy Shula’s new Buffalo news/talk station WUSW “1270 The Patriot” debuts this weekend and will be a new affiliate station for the show. Also, current affiliate WTIC-AM, Hartford moves the program to airing live in the 12:00 noon to 3:00 pm daypart.
for our station. Your material is used throughout the day on several different broadcasts. This individual in this position is also an overall ambassador for our brand, and is expected to also work at special events, and alongside our sales staff promote the station to Northwest Newsradio clients. The perfect candidate has a minimum of two years’ experience in large market media, is proficient and aggressive in social media, is an excellent writer, and embraces using digital platforms (podcasting, streaming audio, streaming video) to promote the Northwest Newsradio brand. Candidates need to submit an audio demonstration of their on-air ability with their resume, along with a sample of radio news writing. Candidates should also be prepared to take a writing test if requested.
contributor to CNN. Jennings says, “We’re going on offense. Every day, I’ll take calls, interview big names, and take the fight directly to the liberal machine. It’s time to bust the narratives and bring back some plain old common sense.” Salem SVP Phil Boyce comments, “Scott Jennings is a disruptor. He’s the Lone Ranger of the CNN panel, armed with facts and fearless in delivery. He doesn’t just survive in hostile territory — he dominates. Now, with a national platform on Salem, Scott becomes a daily fixture in the battle to save the country.” Jennings new show replaces “The Jack Posobiec Show” in the SRN live broadcast slot, while Posobiec continues as a force on SPN with exclusive podcast content.
“750 The Game.” He most recently served as program director for iHeartMedia’s WBGG, Miami “Big 105.9.” MacLeod states, “I’m looking forward to working with some of the amazing talent we have in Portland, and leading this cluster to new heights. KXL is a heritage news/talk leader in Portland and I couldn’t be more honored to be part of this team.” Alpha Media stations are being acquired by Connoisseur Media in a deal that is expected to close in the fall.
Civic Media and the Michigan Independent Media Group. Included in the deal are WJMS-AM and WIMI-FM in Ironwood; WUPY-FM, Ontonagon; and WKMJ-FM and WMPL-AM in Hancock-Houghton. Civic Media vice president of operations Kory Hartmann says, “These heritage radio stations have served their local communities for years and are strong partners with local businesses and organizations. We intend to continue that legacy of service and add a wider array of products to keep people in touch with their community.”