Industry Views

In Support of the First Amendment

TALKERS publisher Michael Harrison has issued the following statement in response to the White House press ban on CNN, MSNOW and Politico:

img“Throughout its 36-year history of service to the talk radio and associated talk media industries, TALKERS has maintained a strict policy of non-partisanship in its coverage of the field and its players. However, the single ideological orthodoxy practiced by TALKERS through this period has been uncompromising support of the First Amendment – the prime principle and foundation upon which all American freedoms and values are built. Over the years, we have bestowed our prestigious Freedom of Speech Award upon a wide variety of broadcasters from all ends of the political spectrum, and we have gone to bat in support of hosts, stations and networks – popular and otherwise, Democrat and Republican, liberal and conservative – when under fire from presidents and other governmental forces determined to quell that fundamental right.  For the sake of our industry and our country, we stand in protest of the current White House press ban imposed against our colleagues and strongly encourage all practitioners of American talk media, regardless of political persuasion, to unify in opposition to this egregious aggression against our fundamental right to fulfill our core duty and promise to the people of our nation.”

Industry Views

Monday Memo: Sell the Outcome, Not the Product

By Holland Cooke
Consultant

imgAll this month, I am outlining revenue-producing strategies and tactics, proven by advertisers’ results (which pay us all). If you missed our first two installments, here are “So what?” and “Stop Sounding Like Commercials.”

Listen to a stopset of local radio commercials and you’ll hear lots of stuff for sale.

Cars. Mattresses. Furnaces. Checking accounts. Replacement windows. Legal services. Appliances. But consumers don’t really want any of those things. They want what happens next.

  • Nobody wakes up yearning for a new HVAC system. They want the house warm when it’s 12 degrees outside.
  • Nobody dreams about replacement windows. They want lower heating bills, less street noise, and a living room that isn’t drafty.
  • Nobody wants a mattress. They want to wake up without a backache.

Great salespeople sell outcomes. Great commercials should too.

But too often, advertising gets bogged down explaining what something is. Instead, demonstrate what it does for me.

  • Don’t tell me your auto shop provides complimentary loaner cars. Assure me that I’ll get to work even when my car can’t.
  • Don’t tell me your landscaper offers weekly maintenance. Let me spend Saturday enjoying my yard instead of working in it.
  • Don’t tell me your restaurant makes everything from scratch. Make me hungry.

Consumers need clues

Help them picture themselves after doing business with the advertiser. That’s especially powerful on radio because our medium doesn’t provide the picture… the listener does. And the picture in someone’s imagination can be more persuasive than anything you could put on a screen.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Civic Media to Acquire Iowa Stations from NRG Media

Civic Media – via its Iowa subsidiary Cedar Basin Media, LLC – is acquiring NRG Media’s Cedar Rapids and Waterloo radio stations, including news/talk KXEL-AM, Waterloo. The other signals are imgKFMW-FM and KOKZ-FM in Cedar, plus KPTY-AM, and FM translators K263BZ, and K297BS in Waterloo. Civic Media is based in Wisconsin and operates stations there as well as in Minnesota and Michigan. Cedar Basin Media says, “Cedar Basin Media is a radio group built on a simple premise: communities deserve stations that are actually of and for them – good information, real conversation, and people on the air who live here, too.”

Industry News

WRVA Hosts 2nd Annual “Hitting Prostate Cancer Out of the Park”

Audacy news/talk WRVA, Richmond – along with Virginia Urology, the Richmond Flying Squirrels, and Fans for the Cure recently hosted the second annual “Hitting Prostate Cancer Out of the imgPark,” delivered more than 70 free prostate screenings, directly addressing a critical community health gap for men facing financial barriers or a lack of insurance. WRVA morning host Rich Herrera says, “I am deeply grateful to everyone behind the scenes who worked tirelessly to bring this initiative together. Being rooted in the communities we serve is at the heart of what we do. Local radio has the power to save lives, and through this event, we helped a listener discover a cancer he didn’t know he had.”

Industry News

Triton Digital Releases August U.S. Podcast Ranker

Triton Digital’s U.S. Podcast Ranker for August of 2026 (based on weekly average downloads for participating networks) has imgiHeartRadio’s “Stuff You Should Know” in the #1 position, followed by Audioboom’s “Pod Save America” at #2 and iHeartRadio’s “My Favorite Murder” at #3. Noteworthy changes from the July ranker include “Armstrong & Getty on Demand” rising five places to #11 and Salem Media Group’s “The Charlie Kirk Show” falling six places to #19. See the complete ranker here.

Industry News

RTDNA Study: Radio News Content Holds Steady

The latest RTDNA/Newhouse School at Syracuse University Survey is out and the researchers say that “radio news content held broadly steady in 2025, with 76.7% of surveyed stations reporting they run local news – up 6.2 points and marking a third consecutive year of growth.” Other key findings from the survey imginclude: 1) Commercial stations produce news at a notably higher rate than non-commercial stations (65.7% versus 62.6%), though the commercial figure fell nearly 10 points from last year while non-commercial stations edged up slightly; 2) Locally owned stations are now nearly 40% more likely to air news than non-locally owned stations; 3) The typical (median) amount of weekday local news rose to 50 minutes, up 10 minutes from last year, though average minutes swung sharply depending on market size – major markets saw an enormous drop in average weekday minutes, which researchers attribute to unusual data the prior year rather than a real decline, while large and medium markets saw increases.

The study also found that more radio news managers planned to increase local news production in 2026 than actually increased it in 2025, a pattern consistent with prior years in which projected changes tend to outpace realized ones. Major-market stations anticipate the largest gains (31.6%), followed by medium, large and small markets.

This annual survey, conducted in the fourth quarter of 2025, drew responses from more than 1,100 television stations and nearly 600 radio stations, and is supported by the S. I. Newhouse School of Public Communications at Syracuse University and the Radio Television Digital News Association. See more about the report here.

Industry Views

The Audience Has an Audience

img

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

“Everybody’s a dreamer / And everybody’s a star.”
Ray Davies, “Celluloid Heroes,” 1972

imgMy father recently called my attention to something hiding in plain sight. He was watching YouTube and noticed ads for StreamYard, Riverside, Sprizzy and other companies selling tools and services to people who want to produce, distribute, or promote their own media. “They are advertising on consumer venues!” he told me. That was the part that caught his attention.

It sounds obvious until you think about what it means. These companies are not merely advertising to viewers, listeners, and readers. They are advertising to viewers, listeners, and readers who also make things: podcasts, videos, livestreams, newsletters, books, music, and shows. The consumer audience now contains an enormous population of producers.

My father, TALKERS founder Michael Harrison, has a phrase for this: “The audience has an audience.” In a July interview about the modern media landscape, he put it even more plainly: “Everybody has a show.” That does not mean everybody has a large show, a profitable show, or even a particularly good show. It means that access to the means of publishing and broadcasting, once scarce and expensive, has become ordinary.

That change created an entire business layer around the aspiring and semi-professional media producer. StreamYard and Riverside sell production capability. Podbean sells hosting, distribution, and monetization tools. Sprizzy sells YouTube promotion. Beyond them are editing platforms, newsletter companies, self-publishing services, PR firms, audience-development businesses and companies willing to help almost anyone build, package and promote a media product.

The money moving around this ecosystem is no longer trivial. The Interactive Advertising Bureau reported that U.S. creator-economy advertising grew from $29.5 billion in 2024 and projected it to reach about $43.9 billion in 2026. In its September 2026 advertising outlook update, IAB reported that 54% of buyers said they were increasing their focus on creator and influencer advertising and partnerships.

For traditional broadcasters, that should change how we think about the people on the other side of the microphone. The butcher, the baker and the candlestick maker may still be members of the audience, but now the butcher has a cooking channel, the baker has a podcast, and the candlestick maker has an Etsy store, a newsletter and 14,000 followers. They may be competitors for attention, but they can also be customers, advertisers, guests, sources, affiliates, and future talent.

This does not erase the distinction between professional media and someone experimenting in a spare bedroom. Scale still matters. Skill matters. Editorial judgment matters. Broadcasters also operate under legal and regulatory obligations that do not simply transfer to someone uploading a video from a phone. But the old wall separating “the media” from “the audience” has become remarkably porous.

That may be the bigger lesson behind all those advertisements. Companies that once would have bought trade advertising to reach broadcasters, publishers or recording professionals can now advertise on consumer platforms and find millions of people with, as Michael puts it, “a toe in showbiz.” The consumer venue has become a trade venue because a meaningful portion of the consumers are also in the trade.

So where exactly is the line between our audience, our competition and our customers? Increasingly, there isn’t a very clean one. When the audience has an audience, the media business is no longer just about reaching consumers. It is about reaching people who are themselves trying to reach somebody else.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

TALKERS News Notes

OutKick Hires Calkins. Sports media platform Outkick brings former Seattle Times columnist Matt Calkins aboard as a columnist, covering sports and culture.  FOX News Digital editorial EVP Tommy Firth says, “Authenticity and common sense are at the heart of what we do at OutKick and are qualities FOX News Digital looks for when hiring new talent. Calkins clearly embodies both, and he will be a great addition to our team.”

Pittman to Guest at BFoA Mixer. iHeartMedia chairman and CEO Bob Pittman will be a special guest at the Broadcasters Foundation of America’s Media Mixer at the Museum of Broadcast Communications in Chicago on October 7. Pittman will be inducted into the Radio Hall of Fame the following evening.

Katz Wins Again! WRVA, Richmond talk host Jeff Katz is named Best Afternoon Local Radio Show by the Richmond Times-Dispatch for the seventh year in a row.

Industry News

AM Radio Act Passes in the House

The AM Radio for Every Vehicle Act made its way through the House of Representatives yesterday (9/15) and will move on to the Senate. The bill would mandate that the Department of Transportation require automakers provide AM radios in all new passenger cars sold in the U.S. without an additional charge. NAB president and CEO Curtis LeGeyt comments, “Today’s decisive House passage of the AM Radio for Every Vehicle Act is a significant step forward for the millions of Americans who rely on AM radio for lifesaving emergency information, trusted news and a vital connection to their communities.”

Bob Pittman, iHeartMedia chairman and CEO states, “The House’s passage of the AM Radio for Every Vehicle Act is a significant victory for public safety, local communities and the millions of Americans who rely on AM radio every day.”

John Catsimatidis, chairman and CEO, Red Apple Media and WABC Radio, says, “I am glad that common sense has prevailed in Washington DC. The American people are on the side of common sense.”

TALKERS publisher Michael Harrison states, “Now all AM operators should take advantage of this by filling their beleaguered frequencies with inspired, original and absolutely necessary content, or it will prove to be a temporary and culturally flimsy reprieve.”

Industry News

WWO: Focusing on ROI is Killing Your Growth

The Cumulus Media | Westwood One’s Audio Active Group blog looks at the of advertising ROI based on a new study by Les Binet and Will Davis titled, Go Big Or Go Home: How Small Thinking is Killing Advertising and What To Do About It. A number of key points from the study conclude the following: 1) The advertising industry’s maniacal fixation on ROI has resulted in a modest 4% imgincrease in ROI since COVID but a worrying 11% erosion in advertising driven profits; 2) ROI is mistaken for business outcomes such as sales growth, profit growth, and customer growth. ROI is none of those things. It is simply a ratio of revenue/profit generated by ad spend; 3) Surprisingly, ROI and revenue/profit growth move in the opposite direction. Low profit growth produces high ROI. Strong profit growth results in lower ROI; and 4) Perception vs. reality: Marketers mistakenly believe ROI trumps budget in driving profit growth. The reality is budget is 9 times more critical than ROI in generating profit.

Ultimately, the lowest ad budget will show the highest ROI, but that’s not a recipe for sales growth. Further, since ad budget is nine times more likely to predict profit growth than ROI, Binet and Davis offer three approaches to thoughtfully setting ad budgets: Ad spend ratios, task-based budgeting, and share of voice analysis. All three can be utilized for a well-reasoned process for developing advertising budgets. See the full blog post here.

Industry News

News Copter Crash Claims the Lives of Three

Numerous news outlets are reporting the crash of an NBC TV station helicopter in suburban Los Angeles that claimed the lives of pilot George Marciniw, photojournalist Eliana Moreno and a bystander on the ground. The Eurocopter AS350 was in use by KNBC-TV “NBC4” and Telemundo 52 and was covering a fatal bus collision in Chatsworth. The cause of the crash is not known yet but CNN is reporting that “video from inside the helicopter moments before it struck the ground includes sounds of the engine losing power and a warning alarm seemingly alerting the pilots to the main blades slowing down.”

Industry News

Former WGN Host Judy Markey Dies at 82

WGN, Chicago announced to listeners on Friday (9/11) that former longtime air personality Judy Markey died at age 82 in Switzerland by medically assisted suicide after years of failing health. Markey was co-host of the “Kathy and Judy Show” alongside Kathy O’Malley. Before embarking on her radio career, imgMarkey was a columnist for the Chicago Sun-Times. Retired WGN news anchor Steve Bertrand – who was a regular on the “Kathy and Judy Show” – appeared on WGN’s morning show with Bob Sirott to break the news. O’ Malley addressed Markey’s passing in a post on the WGN website: “Over the years, Judy and I talked on the air several times about our support for medical aid in dying, a highly personal choice but one we felt should be available for those who chose it – and she did. With her family at her side, she peacefully ended her life at a MAID (medical aid in dying) facility in Switzerland.” Of Markey’s success on the radio, WGN notes how it all began: “On a hunch, on Super Bowl Sunday afternoon in 1989, WGN’s program director Lorna Gladstone decided to team Markey and O’Malley. No one could have anticipated they would be, as media critic Rob Feder aptly put it ‘lightning in a bottle.’ For the next two decades ‘The Girlfriends,’ as they came to be known, attracted a fiercely loyal following (of women and men) and dominated the midday ratings,” Feder wrote. “Their authentic chemistry transcended radio. No topic was off limits or too personal. Annual fan conventions and station-sponsored trips drew thousands.” See the WGN story here.

Industry News

Audacy Releases New Rules of Podcast Advertising

Audacy releases its new State of Audio: The New Rules of Podcast Advertising report that “explores how advertisers are rethinking podcasting.” Some of the key findings of the report include: 1) Mid-sized podcasts deliver a 22% lower cost per action (CPA) than celebrity shows; 2) Listeners are 27% more likely to be influenced by topic experts than well-known celebrities; 3) 64% of imgGen Z now consumes podcasts monthly, positioning the generation to become podcasting’s largest audience; 4) 57% of Americans both watch and listen to podcasts, underscoring the rise of the creator ecosystem across audio and video; 5) And while listeners embrace AI for behind-the-scenes production, they remain wary of AI replacing the human voice and connection at the heart of podcasting. Audacy says the takeaway from this report is that podcast advertising is shifting from buying reach to buying influence – with trust, expertise and community becoming the real currency. See the full report here.

Industry News

Miranda Khan Named Afternoon Host at KCMO, Kansas City

Cumulus Media’s KCMO, Kansas City “Talk Radio 95.7 FM” names Kansas City native Miranda Khan host of the new “Miranda’s Right” show airing from 4:00 pm to 7:00 pm beginning today img(9/14). Khan most recently served as anchor at WPTV-TV, West Palm Beach. She’d also hosted shows on Newsmax and America’s News Voice Network. KCMO program director Pete Mundo says, “KCMO Talk Radio is making a strong commitment to Kansas City by continuing to invest in live, local programming. Miranda is a smart, engaging voice who brings years of media experience and deep Kansas City roots, and she knows how to connect with listeners and drive meaningful conversations. Her addition strengthens our commitment to delivering the news, opinions, and discussions that matter most to Kansas Citians every day. We are excited to welcome Miranda home to KC.”

Industry News

Masteller to Retire from “The Fanatic” at Year’s End

WPEN-FM, Philadelphia program director Scott Masteller announces he’ll retire from the Beasley Media Group sports talk station on December 31 capping a radio career that’s spanned imgmore than 45 years. Beasley Philadelphia VP and market manager Paul Blake says, “Scott has brought tremendous knowledge, thoughtful leadership and a deep commitment to excellence to ‘The Fanatic.’ He understands what makes sports radio meaningful to its audience and has always been generous in sharing his insight with those around him. Scott was key in The Fanatic’s growth, and he helped position the station well for its next chapter. We are deeply grateful for Scott’s contributions and congratulate him on an outstanding career and a well-earned retirement.” During Masteller’s career he served with are ESPN Dallas, ESPN Radio, and WBAL, Baltimore, plus stops in Portland, Salt Lake City, and Lexington, Kentucky.

Industry Views

Monday Memo: Stop Sounding Like Commercials

By Holland Cooke
Consultant 

imgTHANKS to all who offered feedback about my most recent column. ICYMI: “So what?” Prompted by your interest – and because we all get paid based on our advertisers’ results – I am declaring “September For Sales,” a month-long series of proven revenue-producing strategies and tactics, right here each Monday.

This week: Why – the instant a listener recognizes the typical commercial formula – they can stop listening.

There’s a peculiar voice heard only in radio commercials. You’ve heard it.

  • “For all your _____ needs…”
  • “Conveniently located at…”
  • “Serving the community for over __ years…”
  • “Your one-stop shop for…”

Nobody talks that way.

  • You don’t tell a friend: “For all your casual dining needs, conveniently located on Route 6…”
  • You say: “We found this cool place last weekend. Ya gotta try the ribs.”

Yet turn on the radio and the voices are speaking fluent Commercial. Ugh. Listeners have heard the language so many thousands of times that they recognize it before they process it. Oh… commercial. 

Don’t Announce. Intrigue.

Compare: “Miller Appliance has proudly served the area for 37 years and carries all major brands of refrigerators…” with: “I wasn’t planning to buy a refrigerator that day.”

The second sentence creates a question: So, what happened? That’s all we need. We’ve earned another few seconds.

Or compare: “Johnson Roofing offers quality workmanship at affordable prices…” with: “I noticed the stain on the ceiling.”

One sounds like advertising. The other sounds like a story. Which would you keep listening to? 

Delete the First Sentence

It’s worth trying with almost any commercial. Maybe delete the second sentence too. You may discover that the commercial doesn’t actually begin until sentence three. Start where something happens.

  • Instead of: “At Wilson Veterinary Clinic, we know your pets are important members of your family.” Try: “Buddy stopped eating Tuesday.”
  • Instead of: “When it comes to choosing the right insurance coverage, you need an experienced professional.” Try: “The tree missed the bedroom by six feet.”
  • Instead of: “For more than three generations, Anderson Jewelers has helped celebrate life’s special moments.” Try: “She said yes before he finished asking.”

That’s radio. We can introduce the advertiser later. First, make the listener wonder what happens next.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

FCC’s Gomez Comments on Kimmel’s Spiked Talarico Interview

FCC Commissioner Anna M. Gomez issued a statement on ABC’s news that late night host Jimmy Kimmel’s interview with Texas U.S. Senate candidate James Talarico would not air after being pressured by the FCC. She wrote: “Jimmy Kimmel’s decision to imgkeep his interview with a Senate candidate off the air shows just how far this Administration’s campaign of censorship and control has gone. This is now the second time in a matter of months that a late-night host has disclosed they had to bury an interview because of FCC intimidation, and there is no way to know how many other editorial decisions across the country have quietly been shaped by this same pressure. No host, local affiliate, or network should have to weigh federal retaliation before booking a guest for a newsworthy interview. Any attempt to pressure broadcasters into self-censorship undermines both press freedom and the public’s right to hear from candidates in their communities seeking public office.

“The FCC has no lawful authority to threaten broadcast licenses over guest bookings or editorial decisions. Unlike other broadcasters who have quietly capitulated, Disney’s ABC has continued to fight this unlawful coercion in court, and episodes like this one only strengthen that case. Ultimately, this decision reflects the real challenges placed on affiliates who have no part in this fight. The burden should never fall on local stations to defend themselves from a federal agency that is being weaponized against speech it doesn’t like. I urge broadcasters everywhere to keep resisting this pressure, and I hope courts will soon make clear that the FCC has no place dictating editorial choices or what viewers are allowed to see.”

Industry News

Sioux City Talk Host Charlie Stone Dies at 76

Longtime KSCJ, Sioux City talk host Charlie Stone died recently imgat 76 after a battle with cancer. Stone hosted the station’s “Open Line” show from 8:00 am to 11:00 am daily. KSCJ program director Justin Barker tells KTIV-TV, “Charlie was always a consummate professional and did everything to the best of his ability, lit up every room and had great charisma and great talent to be able to talk to anybody, to be able to welcome anybody.” See the KTIV-TV story here.

Industry News

TALKERS News Notes

iHeartMedia and Packers Extend Relationship. The NFL’s Green Bay Packers and iHeartMedia Milwaukee announce a multi-year renewal of their broadcast partnership to continue delivering Packers football and comprehensive gameday coverage. Game broadcasts emanate from WRIT-FM, Milwaukee “95.7 BIG FM” and are also heard on iHeartMedia’s WOKY-AM, Milwaukee “FOX Sports 920”; WIBA-AM/FM, Madison and WBIZ-FM, Eau Claire, Wisconsin.

WNYC to Launch New Limited Series. Public radio outlet WNYC, New York is unveiling two new limited series that will join the live broadcast schedule for the fall. “Please Advise,” is a call-in advice program, and “Who’s Running This Place?” is a call-in politics program. WNYC says, “Covering a wide variety of topics, including elections, transportation, relationships and personal finance, these programs will offer New Yorkers more consistent opportunities to learn from experts, ask their own questions and find new ways to connect with the city.”

Industry News

Minnesota Station Owner Steve Gretsch Dies in Motorcycle Accident

The owner of variety-formatted KLFD, Litchfield, Minnesota died imglast week after motorcycle crash. A Facebook tribute from the station for 64-year-old Steve Gretsch said, “Steve wasn’t just part of KLFD. In a lot of ways, he was the voice of it — mornings, local sports, more commercials than any of us could count. If you called in, if your kid’s game got a shoutout, if you just needed to know what was happening in this town — chances are, Steve told you.”