Industry News

Joy Taylor Joins Urban One for Daily Podcast Feature

Media personality Joy Taylor is joining Urban One to launch a short-form sports commentary series titled, “The Daily Play with Joy Taylor.” The company says it will be distributed across its audio platforms Radio One, REACH Media, and the Urban One Podcast Network. Urban One says imgthe Monday through Friday program “cuts through the noise of the standard 24-hour sports cycle” in which “Taylor delivers 5-10 minutes of sharp insight, authentic commentary, and cultural depth, offering perspective on the headlines that matter most. The show is built on the philosophy that ‘nobody breaks down the game like a woman who actually knows it.’” Taylor adds, “I wanted to create something fast, focused, and always authentic. Sports fans are busy, but they want the context behind the conversation. With ‘The Daily Play,’ I’m giving them what it means and what to watch next – in just a few minutes. Joining Urban One allows me to talk directly to a loyal, engaged audience across the country. I’m excited to get back to my radio roots!”

Industry News

WWO: Programmatic Audio Buying is Soaring

Today’s blog post from Cumulus Media | Westwood One’s Audio Active Group reports on the results of a March 2026 Advertiser Perceptions study of 301 advertisers and agencies about programmatic buying. The results indicate that 82% that currently use programmatic audio advertising. Some of the findings of the study include: 1) 82% of agencies and imgadvertisers are currently buying audio programmatically, up two times from 2022 (41%); 2) The most used programmatic audio demand-side platforms are Google Display & Video 360, The Trade Desk, and Amazon DSP; 3) Among publishers, the most utilized supply-side platforms for digital audio ads are Google Ad Manager, distantly followed by Amazon Publisher Services, Open X, and PubMatic; 4) Among those who purchase podcasts, Google DV360, The Trade Desk, and Amazon’s DSP are the most utilized demand-side platforms; and 5) Recent announcements from Amazon Ads indicate a major expansion of over-the-air AM/FM radio and audio advertising capabilities within the Amazon Demand Side Platform. Regarding that last point, the study notes that those moves “focus on bridging the gap between traditional broadcast AM/FM radio and digital, programmatic buying, allowing advertisers to use Amazon’s first-party signals for targeting and measurement.” See the blog post here.

Industry News

Massachusetts Pubcasters to Merge

According to a piece in the Boston Globe, two of Massachusetts’ biggest public media firms are merging. Boston’s GBH and Western Massachusetts-based New England Public Media (NEPM) say the moves is to “expand imglocal journalism across the state.” GBH president Susan Goldberg tells the paper the proposed merger of GBH, NEPM, and Cape and Islands radio station CAI will form “one of the largest and most trusted statewide public media newsroom networks in the Commonwealth.” Goldberg adds, “In a media landscape that is constantly changing, and particularly in the imgwake of federal defunding of public media, we are finding new ways to be as impactful as possible for the communities we serve. Simply put, we are stronger together.” Goldberg tells the Globe they have no plans to reduce staff and are planning to invest in new roles. The story adds, “According to the proposal. NEPM will continue to operate as the primary public media provider in Western Massachusetts, maintaining its studios in Springfield and at the University of Massachusetts. Its brand and programming – including local news, music, and educational shows – will remain in place.”

Industry News

NY Public Radio Names New Executives

Three new executives join New York Public Radio (WNYC, WQXR, WNYC Studios, Gothamist, The Jerome L. Greene Performance Space, and New Jersey Public Radio). Ru imgSharma joins as chief people officer, Emily Christner is named chief growth and engagement officer, and Patti Cohen is the new SVP of analytics, insights and research. NYPR president and CEO Christy Tanner states, “Ru, Emily, and Patti will be essential partners to the New York Public Radio team as we work together to expand our position as an iconic center of excellence, operating in public service to our city, with global impact.”

Industry News

NAB Says Nomination Window for Marconi Awards is Open

The National Association of Broadcasters announcea that the 2026 Marconi Radio Award nomination window is open through May 31. The winners of the 2026 Marconi Radio imgAwards will be announced during a dinner program on Tuesday, October 20, 2026, at the Edison Ballroom the night before NAB Show New York being held on October 21 – 22. The Marconi Radio Award finalists are selected by an independent body of broadcasters and will be announced in summer 2026. All nominations must be submitted through the NAB member portal. The complete list of entry rules and qualifications can be found here

.

Industry News

Beasley Best Community of Caring Initiative Launches

In recognition of Mental Health Awareness Month this May, Beasley Media Group says it is leveraging the power of its Beasley Best Community of Caring initiative to support imglisteners and spark meaningful conversations around mental well-being. Throughout the month, Beasley stations nationwide will deliver on-air PSAs, share informative and relatable online stories, and extend supportive messaging through Quu dashboard displays. Beasley chief communications officer Heidi Raphael says, “Mental health touches everyone in some way. If we can use our platforms – on-air, online, and in the car – to encourage even one person to check in, reach out, or take a moment for themselves, then we’re making a difference – and that’s what Community of Caring is all about.”

Industry News

KFYO, Lubbock Talk Host Chad Hasty Dies at 43

Longtime talk radio show host Chad Hasty died in his sleep Thursday morning at the age of 43. Townsquare Media, owner of KFYO, Lubbock, Texas states that it is deeply saddened to share the news of Hasty’s passing. The station says, “Chad joined Lubbock radio in 2003 and soon became the voice of imgKFYO’s morning show. In 2021, ‘The Chad Hasty Show’ moved to late afternoons, where he continued informing and entertaining audiences across the region. Whether cutting through the news of the day or interviewing some of the most prominent political figures in the state and country, Chad always delivered an engaging and thought-provoking show for his loyal listeners.” Townsquare Media Lubbock market president Dan Endom adds, “We are stunned and heartbroken by the sudden passing of our beloved KFYO family member, Chad Hasty. Chad was not only a brilliant on-air host, but an even better friend. Our deepest condolences go out to [his wife] Jennifer and his baby girl, Ava. It’s hard to imagine not seeing his welcoming presence roaming the halls of Townsquare Media Lubbock.”

Industry News

Civic Media Establishes Milwaukee Black Media Trust to Preserve Print and Radio Outlets

Wisconsin media company Civic Media announces that it is placing the Milwaukee Courier – Wisconsin’s oldest Black newspaper – and two radio stations in an employee benefit trust with the goal of “ensuring independent Black media ownership in perpetuity.” The company says the new structure under the newly formed Milwaukee Black Media Trust will include the Courier, imgFM translator W269DL (fed by WGKB-AM and branded “101.7 The Truth”) and, eventually, WNOV-AM “860 The Voice.” Civic Media says it created the Milwaukee Black Media Trust to ensure no individual or corporation can sell, consolidate, or redirect these institutions away from the community they serve. Civic Media CEO Sage Weil comments, “We are very excited about Milwaukee Black Media because it puts these important community media assets under the control of the community that they serve, with a financial structure that benefits the employees doing the work. We look forward to working closely with Milwaukee Black Media to support the new organization’s growth and success in the years to come.” Civic Media will support Milwaukee Black Media’s operations through a services agreement, providing administrative, technology, and sales support services but Milwaukee Black Media will operate with full editorial and programming independence. The newly formed trust entered into a local marketing agreement with Good Karma Brands to program “The Truth,” with an option to purchase the station. Good Karma CEO Craig Karmazin states, “Good Karma Brands is proud to support a model that keeps these important media institutions rooted in the community they serve and expands the opportunity for our teammates. From the start, our focus has been on building a strong platform and positioning it for continued growth and impact.”

Industry News

Magellan AI Says it Will Bring Radio Attribution to iHeartMedia Advertisers

Magellan AI and iHeartMedia announce an expansion of their relationship that will include broadcast radio attribution. Magellan AI has been partnering with iHeartMedia for attribution across podcasts, streaming audio, connected TV, and other digital media. Magellan AI says expanding measurement capabilities to broadcast radio will enable advertisers “to evaluate performance imgacross audio and digital channels within a unified framework.” Magellan AI’s platform will leverage iHeartMedia’s simulcast data, which maps listeners exposed to broadcast radio to measurable outcomes. Attribution reporting powered by that data will be available exclusively to advertisers working with iHeartMedia. Magellan AI says, “Advertisers using the solution will gain deeper insights into how radio campaigns deliver full-funnel results, including web visits, form fills, leads and purchases. By combining measurement across the full spectrum of audio and digital channels, Magellan AI provides a complete view of how campaigns perform across the media mix.” iHeartMedia Insights president Lainie Fertick states, “iHeartMedia has always focused on helping advertisers understand the power of audio. By combining Magellan AI’s attribution technology with our proprietary in-market simulcast data, we’re providing brands with deeper visibility into how broadcast radio works alongside podcasts, streaming audio, connected TV, and other channels to drive meaningful results.”

Industry News

Beasley Completes Exchange Offer to Reduce Debt

Beasley Broadcast Group, Inc completes the exchange offer and offer to purchase that will eliminate about half of its current $220 million in debt. imgHolders of the company’s existing 9.200% Senior Secured Second Lien Notes due 2028 agreed to exchange them for newly issued 10.000% Senior Secured Second Lien PIK Notes due 2027 at an exchange ratio of 50 cents on the dollar. On March 30, Beasley completed the purchase of $15.9 million aggregate principal amount of Existing First Lien Notes, and $15 million aggregate principal amount of the Existing First Lien Notes remains outstanding.

Industry News

ESPN’s David Roberts to Retire in August

After a 22-year career at ESPN and almost five decades in media, ESPN EVP, executive editor, Sports News and Entertainment David Roberts will retire at the end of August. Roberts joined ESPN in 2004 as a coordinating producer and currently oversees ESPN’s news operation including sports news and coverage, investigative and enterprise imgjournalism, research and digital editorial. He also supervises ESPN Audio. Roberts comments, “This has been both a real honor and a blessing to work for and with the most talented people in the industry. I am extremely humbled and grateful to have had the opportunities afforded me as a member of the ESPN leadership team. It has been simply an awesome 22 years.” ESPN president of content Burke Magnus states, “David Roberts has had a long and extremely distinguished career in this industry, and we’ve been fortunate to have him as part of the ESPN team for more than two decades. His leadership has made a tremendous difference, and he will leave a lasting legacy at ESPN. We wish him all the best in retirement.”

Industry News

Two Industry Pros Join Audacy Board of Directors

Audacy appoints of two new members to its board of directors – Walker Jacobs, DAZN Global chief revenue officer and president of DAZN USA, imgand Gabriel Brotman of Soros Fund Management. Audacy president and CEO Kelli Turner states, “The appointments of Walker and Gabe to the Audacy board of directors further advance our ability to capture all the opportunities we see across the fast-changing audio landscape. Their expertise and guidance will be invaluable as we continue to evolve our platform, strengthen our partnerships, and drive long-term value for our audiences, advertisers and shareholders.”

Industry News

Cumulus Names Webb PD for KABC and KSFO

Cumulus Media promotes Art Webb to program director for news/talk stations KABC, Los Angeles and KSFO, San Francisco. He has been serving as assistant program director and executive producer for both stations since 2017. He takes over for Luis Segura, who recently imgassumed the operations manager role at the company’s WMAL-FM, Washington. Cumulus regional vice president Larry Blumhagen states, “Art has proven to be exceptionally dedicated and creative in his years as APD for KABC. We are eager to watch him bring those qualities to the role of program director for KABC and KSFO.” Webb comments, “I’m excited to step into this role and build on the strong foundation already in place at both stations. Our focus remains on creating engaging, relevant content that truly connects with California listeners while continuing to elevate the incredible work of our talented teams. With such outstanding rosters in Los Angeles and San Francisco, I’m looking forward to sharing in much success together.”

Industry News

Black Effect Podcast Festival Celebrates Black Voices

img

Pictured above is Charlamagne Tha God (left) leading a panel discussion at last weekend’s 2026 Black Effect Podcast Festival at the Pullman Yards in Atlanta. The event featured live podcast recordings, panel discussions spanning the business of podcasting, a pitch your podcast both, the Black Marketplace and more. iHeartMedia calls the festival “another unforgettable celebration of Black voices, storytelling and community.” Photo: Derek White/Getty Images

Industry News

Rich Shertenlieb Returns to Boston Radio on WEEI

Audacy’s sports talk WEEI-AM/FM, Boston announces that Rich Shertenlieb will co-host a new afternoon drive show with Ken Laird and Ted Johnson. Shertenlieb most recently hosted mornings on WZLX with Johnson as co-host. Prior to that he co-hosted mornings on WBZ-FM “98.5 The Sports Hub” with Fred Toucher for 14 years before an acrimonious parting. Audacy SVP of programming and sports format vice imgpresident Mike Thomas says, “Rich is one of the most dynamic and entertaining voices in Boston media, with a proven ability to connect with audiences across platforms. Paired with Ted’s championship pedigree and insight, and Ken’s deep understanding of the station and its audience, this show brings together a unique combination of credibility, energy and perspective that will resonate with Boston sports fans.” Shertenlieb says, “I’m thrilled to be at WEEI and reunite with my buddy and one of my favorite colleagues, Ted Johnson, and work with Ken to see what we can build together. The station’s connection to the Dana-Farber Cancer Institute and the Jimmy Fund makes this deeply personal, given the role those organizations have played in saving my wife’s life. I’m grateful for this next chapter and can’t wait to get started.”

Industry News

Beasley Partners with Tampa Bay Rowdies

Beasley Media Group and the Tampa Bay Rowdies soccer club are partnering in deal that will see WJBR-AM, Tampa “Florida Alumni Radio 1100AM” serve as the radio broadcast home for all Rowdies matches in 2026. Beasley says Rowdies home and away matches from the USL Championship regular season and Prinx Tires USL Cup are the latest addition to Florida Alumni Radio’s growing portfolio, which already includes football and basketball broadcasts for both the University of imgSouth Florida and Florida State University. Radio broadcasts for Rowdies home matches on Florida Alumni Radio will feature the same crew from the club’s television broadcasts on Tampa Bay 44 – longtime Rowdies play-by-play commentator Drew Fellios, Rowdies legendary goalkeeper and color commentator Jeff Attinella, and sideline reporter Diandra Loux.

Industry News

Marketing Execs Launch Bubbler; Announce Partnership with iHeartPodcasts

Marketing pros Gayle Troberman, former CMO for iHeartMedia and David Alberts, former chief creative officer for Grey London are launching Bubbler Media Group, a “conversation company designed to break the marketing cycle of safe thinking and predictable playbooks.” The company’s press release says Bubbler “is a marketing company designed for marketers by marketers built to spark and scale human conversations as a catalyst for ideas and growth. Through imgprovocative podcasts, unexpected live experiences, and new research, tools and planning solutions, Bubbler is designed to get brands into the conversation in fresh ways.” As part of its launch, Bubbler announces a partnership with iHeartMedia to develop and distribute a slate of original business and marketing podcasts, with more than 10 original podcasts slated for this year. President of iHeartPodcasts Will Pearson says, “The iHeartPodcast Network has always been focused on the new genres and audiences we can reach through this incredible medium – and the ‘business-to-business’ space is a perfect example of that. Creating a slate in podcasting for marketing executives to have meaningful, deep conversations with each other about the world of business and advertising will have immense value for our listeners and brand partners alike.”

Industry Views

TALKERS Books Announces Publication of Playing the Clip: The Digital Media Creator’s Legal Guide to Fair Use

TALKERS Books announces the release of, Playing the Clip: The Digital Media Creator’s Legal Guide to Fair Use, by media attorney (and imgTALKERS magazine associate publisher) Matthew B. Harrison, a work designed for today’s news/talk media environment where audio, video, screenshots, and quotes are not just supporting elements – but serve as the actual content itself. This technique has become particularly prevalent on YouTube and even cable news/talk TV but increasingly appears in audio form as what used to be called “actualities” – sound from another source.

The book introduces and defines what TALKERS identifies as the “Play the Clip” technique: the now-standard practice across broadcasting, podcasting, streaming, and social platforms of presenting the source material rather than merely describing it. Although this practice has become ubiquitous, it leaves content creators and providers vulnerable to legal ambiguity, uncertainty, and consequences.

At a time when creators increasingly rely on third-party media to inform, critique, and engage audiences, Playing the Clip addresses a persistent gap between how content is created and how the law evaluates it. Theimg book explains the legal concept of fair use not as a permission structure, but as a legal defense raised after copying has already occurred – an uncomfortable but essential distinction that underpins the entire analysis.

Rather than offering abstract theory or checklist-style guidance, the book focuses on how courts actually evaluate real-world uses. It examines the operational realities creators face: platform incentives, inconsistent enforcement, monetization pressures, and the false sense of security created by what “everyone else is doing.”

The central premise is straightforward: infringement is the starting point, not the conclusion- and fair use, when it applies, is the justification that must be built from there.

Playing the Clip is now available:

  • Print Edition (Amazon): $24.95
  • Kindle Edition (Amazon): Limited-time promotional price of $1.00

Free to TALKERS subscribers

In addition, TALKERS is making the book available at no cost to its readership for a limited time.

Below is a form just for TALKERS readers. Just submit your email address to receive access to a free digital copy, available in either EPUB or PDF format, depending on preference. This offer is intended to ensure that working media creators -regardless of platform or budget – can access the material during its initial release window. To receive a free book, please click here.

Industry Views

NAB Show: Hot Digital Trends: What to Know About Video, Podcasts, AI

By Holland Cooke
Consultant

imgMy notes from a real useful session with Amazon’s Andy Slater, Audacy’s Michael Biemolt, and YouTube’s Neha Taleja, moderated by WTOP’S John Wardock.

Video trends: 

  • Internet Advertising Bureau: Digital video revenue is strong, +25.4% year-over-year.
  • “It’s an accelerant” to podcasting. “Multi-modal engagement finds your audience where they are.”
  • Adding video to audio work builds trust. When they see the-face-behind-the-voice, they know you more.
  • “You’ve likely created the bulk of the content.” Adding video, “you’re repurposing.”
  • Low cost of entry. “You have an iPhone, buy a tripod.”
  • 233 million Americans have at least one smart TV, another distribution channel.
  • To be smart TV-friendly: solid lighting, quality mic, upgrade camera, catchy graphics/colors, make-up.
  • What makes someone click? Thumbnails!
  • NOT doing video is “a lost opportunity.”

Podcasts:

  • Podcast Time Spent Listening recently eclipsed Spoken Word radio TSL.
  • 58% of Americans are monthly podcast consumers.
  • “Audio + Video = podcasting in 2026.”
  • Service used most for consumption: YouTube 39% — Spotify 20% — Apple Podcasts 11%
  • “YouTube [#2 search tool, second only to owner Google] is a podcast discovery engine.”
  • IAB: 2025 podcast revenue: $2.9 billion.
  • “If you’re a radio station, you’re already in the audio business.”
  • Cannibalizing radio listening? No. “Your audience wants to spend time with your talent. Make it more convenient.”
  • “Podcasting was in ‘the training mode.’ Now it’s ready to run a marathon.”

AI trends:

  • Check out new YouTube AI tools! Among features: A/B testing thumbnails.
  • See also: OpusClip, Headliner, Descript, VivIQ, Riverside.
  • AI apps can translate work to other languages.
  • “Use it to save manhours. You have a very smart [virtual] intern.”

During Q+A, I asked: “You’ve given us some real useful ‘Do’s.’ What are the ‘Don’t’s?”

  • “Nonauthentic content”
  • “Anything forced, unnatural”
  • “Not listening. Losing connection with your audience.”
  • “Be careful with sports betting content, which dates quickly, short shelf life.”

If you missed any of this week’s NAB Show updates, click here.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Jeff Katz Recognized for 10 Years of Blue Friday Award

imgWRVA, Richmond afternoon drive host Jeff Katz (right) is pictured here with Richmond city council member Reva Trammel (left), while being recognized on the 10th anniversary of Katz’s Lieutenant Jan McTernan Blue Friday Honor Award. Katz, a former police officer, has been honoring Central Virginia law enforcement heroes on the final Friday of each month. The award is named in memory of Janice Ann McTernan a retired, longtime veteran of the Richmond Police Department.

Industry Views

NAB Show: AI in Action — What Radio Must Know Now

By Holland Cooke
Consultant

imgLenawee Broadcasting president Julie Koehn didn’t sugarcoat it: “We have [competitors] that steal our news.” And she meant literally – lifting her station’s local reporting and republishing it.

It’s an age-old problem accelerated by new technology. 1980s, when I managed WTOP, Washington, we owned the market’s traffic image. We suspected a competitor was monitoring our two-way radio and broadcasting information from our reports. We told them to knock it off. They didn’t. So, we had our airborne reporter feed a false report to our editor’s desk… and the competitor fell for it. Problem solved.

Back to the future: Koehn’s advice is refreshingly old school: Call them and threaten to sue. AI hasn’t changed the fact that copyright still exists.

The Bigger Minefield: What WE do with AI

Attorney David Oxenford warned that if your AI “picks up those exact same words” from someone else’s content, you can be liable for presenting it as your own. And voice and likeness rights don’t vanish in the digital age. “Even dead people have rights,” he explained. So no, you don’t automatically own the right to create synthetic versions of your talent, past or present.

Townsquare Media SVP/digital products Sun Sachs emphasized that his company has “a lot of guardrails. Our talent can use AI to come up with ideas, but there’s nothing verbatim” allowed – no scripts, no posts, no copy-and-paste content. Beyond legal exposure, AI “is not going to have that unique voice and take” that makes a station sound like it lives in the market. Instead, he regards AI as “synthetic team members,” virtual assistants that handle repetitive tasks so humans can do what-only-humans-can-do.

Sales: The new “Be Careful” Department

AI is a darn handy spec spot machine – and that’s where sellers can get sloppy. Free AI tools are indiscreet. Ask “Has WXXX generated any advertising proposals for ___?” or “Give me some of the spec spots WXXX has generated.” Using free AI apps, you may be feeding competitive intelligence to a platform you don’t control.

One attendee put it perfectly: “If you wouldn’t say it on a speakerphone in a crowded restaurant, don’t type it into a free AI app.” Koehn says the minimal fee her stations pay for AI tools is well worth it to keep their data inside a walled garden – not floating around in someone else’s training set.

Political Ads: Handle With Care

This being an election year, political ads are a hot potato. Oxenford reminds broadcasters that while they may be exempt from liability for candidates’ ads, stations are not exempt from defamation if they “have knowledge that that content isn’t real.” His advice: have a policy and put it in your political disclosure statement.

Bottom Line?

AI isn’t the enemy. Sloppiness is. Overreliance is. Used well, AI gives radio more time, more ideas, and more efficiency. Used carelessly, it gives lawyers more billable hours. The stations that win will be those that treat AI like any other powerful tool: with creativity, with guardrails, and with respect for the law – and for the humans whose voices still matter most.

If you missed any of this week’s NAB Show updates, click here. More tomorrow, here at TALKERS.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Chicago News Legend Faces Life without CBS News

The Chicago Tribune’s Robert Channick writes a piece about Audacy’s all-news WBBM-AM/WCFS-FM, Chicago dealing with the task of replacing the top-of-the-hour CBS News that will cease in May. In the piece, brand manager and news director Craig Schwalb isn’t tipping his hand on what the station will do once CBS News is gone for good. He says “all options are on the table.” TALKERS publisher Michael Harrison is quoted in the piece noting that WBBM faces a “high bar” replacing aimg newscast that some 700 stations respected enough to put on their air. Schwalb tells the Tribune, “Conversations have been going on since the announcement, and I think we get closer and closer to a decision every day. But we have to be very careful and be very diligent about making sure the product that we select is going to make sense from a listener perspective and a revenue perspective as well… CBS has been a great top-of-the-hour news piece for a long time, but it’s a very small percentage of what we do in a given hour between business, traffic and weather together on the eights, local news – the strongest local newsroom in Chicago radio.”  Read the Tribune story here.

Industry Views

NAB Show: Competing on the Omnimedia Landscape

By Holland Cooke
Consultant

img“We are competing in an attention economy,” and Magid COO Jaime Spencer reckons that “the playing field is massive.”

For decades, Magid has been known as a TV news research and consulting firm. But its newest Omnimedia work widens the lens – and radio should be paying close attention. Because the consumers Magid describes aren’t “viewers” or “listeners.” They’re attention grazers, moving across platforms, devices, and dayparts without ever thinking in “TV” or “radio” terms. And that shift changes our game.

Magid’s core point lands hard: We no longer operate in a content economy. We operate in an attention economy. Radio isn’t competingimg with the station across town anymore. It’s competing with 50,000 news brands, nearly half a million podcasts, and an infinite scroll of feeds that never sleep.

And here’s the kicker: the audience doesn’t distinguish platforms – only relevance. They follow whatever captures attention in the moment. If your brand can’t travel across social, smart speakers, mobile, and on air with a consistent voice and value, you could be invisible to the modern consumer.

Spencer also flags a new disruptor: AI as a news gateway. “17% of people now discover news first on AI platforms – higher than push alerts and newsletters. Considering that platform didn’t exist two years ago, that’s a big number.” That’s also a flashing red light for radio. If AI becomes the first stop for facts, radio must become the first stop for context, clarity, and humanity – the things AI can’t localize, empathize with, or improvise.

“Consumers are overwhelmed.” They’re juggling nearly six streaming services and still feel behind. That’s an opening. Radio’s superpower has always been curation – a trusted voice cutting through the noise. In an Omnimedia world, that skill becomes a premium product.

Finally, Magid’s emotional driver research reinforces what great programmers already know: passion beats function. Utility alone (i.e., “Breaking News”) won’t hold audience. Emotional gravity will. “Consumers are looking for comfort and affirmation.” Per Magid’s Trust Index research: Public media outlets like NPR perform strongly, while polarizing figures such as Glenn Beck, Rachel Maddow, and Sean Hannity also rank in the top quartile, skewed by affirmation of audience beliefs.

The bottom line? The Omnimedia consumer is already here. Radio wins by being the most human, most local, most emotionally resonant voice in a chaotic media diet – not by being “radio,” but by being essential wherever the audience happens to be.

See Jaime Spencer’s deck here.

If you missed yesterday’s NAB Show update, click here. And if you are here in ‘Vegas this week, look for me. Maybe we can grab a cuppa cawfee. If you aren’t here, look for my NAB Show update here tomorrow.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Gregg Bell Returns to KJR-AM, Seattle

Sports media personality Gregg Bell is returning to iHeartMedia’s “KJR Sports Radio” as host of the 10:00 am to 12:00 noon program. This comes a week after talk host Marc James exited the station. The new program, “The Gregg Bell Show with Christopher Kidd” leads into “The imgIan Furness Show,” which moves to an earlier start by an hour. The Seattle Times notes that Bell has covered the Seahawks for the Tacoma News Tribune since 2014, and Kidd is an executive producer with KJR who co-hosts the “Seahawks Man 2 Man” podcast. Bell comments about working Kidd, saying, “We have great rapport. I value his input. He’s a Seattle kid, born and raised, and a Coug. He’s a little younger than I am, so that gives another perspective.” See the Seattle Times’ coverage here.