SABO SEZ: I Was Banned by WBIR-TV
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”
Finally. Not by Facebook, TikTok, Instagram, nope; I was banned from a WBIR anchor’s video live stream.
Background:
Throughout the country, bored local TV anchors and radio hosts set up their phone on their desk and stream their newscasts. During their breaks, they address the Live Stream with actual news, real news, top-of-minders that are far more compelling than the accident at 5th and Piedmont that gets on the air.
Some of the live streams are truly entertaining and would pull 20 shares if aired. While watching the featured TikTok WBIR-TV stream, the anchor at the desk was having her nails done. A co-worker showed off her spectacular, exotic, eccentric nails. Any father of daughters could appreciate her next level of nail art. It was news. In the live stream comments, I typed… show the nails on the air. They are fantastic. Of course, that never happened. Instead, the anchor ran with the story of a Casey’s chain store open for a third shift. “It’s kind of like a store that never sleeps,” center store manager Kimberly Hunley said.
The nails were stunning, but the passion of the anchor and her co-workers was the actual news. The team’s focus on the nails was compelling. Their passion was the news. News belongs on the air.
BANNED! Saturday morning. After my third polite comment urging the WBIR team to show the nails on the air, I was banned from commenting on the stream. A first. Finally, I said something so offensive, so contrary to the news narrative that I was banned.
[EDITOR’S NOTE: What the heck did you say, Walter?]
Get Your New Playlist at Thanksgiving
This holiday the rule at dinner will be, don’t talk about politics. Pay close attention to what is discussed. Make notes. If your station wants younger demos, FM music-type demos, trust that the Thanksgiving conversation is an all-hits conversation. Hosts that aren’t afraid to air the hits get ratings.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
Columbia. The stations are in small markets and include: KAAN-AM/FM, Bethany; KWIX-FM, Cairo; KKWK-FM and KMRN-AM, Cameron; KIRK-FM, Macon; KTCM-FM, Madison; KRES-FM and KWIX-AM, Moberly; KJEL-FM and KBNN-AM, Lebanon; and KFBD-FM, KOZQ-FM, KJPW-AM, and KIIK-AM in Waynesville. Connoisseur Media founder and CEO Jeffrey Warshaw says, “These Missouri markets did not fit into our long-term plans. We are pleased to have found a trusted buyer in Miles Carter and his family-oriented company.” Carter comments, “We have wanted to expand for a while and when the opportunity came, we were eager to talk with Connoisseur. As we look toward the new markets, our mission remains the same: bring trustworthy local news, agriculture coverage, and community-focused storytelling to areas that need a stronger voice. Expansion isn’t about getting bigger, it’s about serving more people with the kind of reliable, hometown broadcasting Carter Media was built on.”
Elizabeth Mayer states, “In our continued focus on YouTube and watchable podcasts, this edition of the Podcast Download reveals YouTube at an all-time high for consumption. Regardless of tenure or heavy usage, YouTube remains in the top spot, which speaks to podcast consumers seeking out watchable podcasts. 12% of weekly podcast consumers use Smart TVs where video components are intuitive and easy to access to listen to podcasts.” Signal Hill Insights president and CEO Paul Riismandel adds, “Audio is still key. While we see yet another bump in the preference to use YouTube for podcasts, we don’t see notable change in the number of weekly podcast consumers who are only watching their podcasts. This segment remains a tiny minority – just 8% in this report.” 
by the FCC and is expected to close early next year. Connoisseur Media says the sale is “another step in the company’s efforts to concentrate on markets where it can execute its successful playbook. It is one element in the strategic plan for the markets acquired in Connoisseur Media’s acquisition of Alpha Media that took place in September.” Connoisseur Media founder and CEO Jeff Warshaw says, “Bakersfield was a market that did not fit into the long-term plans we have for Connoisseur. We looked for a local operator that we felt could devote the time and energy that Bakersfield deserves. We are confident that we have found that in Frequency and the Hill family operation.”
Amendment protects journalistic choices from government intimidation. Nevertheless, this FCC has deployed a vague and ineffective News Distortion policy as a weapon to stretch its licensing authority and pressure newsrooms. The First Amendment is a pillar of our democracy. As federal regulators, we must respect the rule of law, uphold the Constitution, and ensure that a free press is never subjected to regulatory interference by the FCC.” The FCC’s News Distortion Policy was created in 1949 and has been criticized from time to time over the years. It has rarely been invoked until now. A Petition for Special Relief before the FCC signed by 11 people, including former FCC Chairman Thomas E. Wheeler, asks that the Commission repeal the news distortion policy. They cite case law, saying, “In Moody v. NetChoice, LLC, the Supreme Court, applying the First Amendment, reaffirmed that the government has no role in ‘un-biasing’ the media. In direct contradiction to that decision, the news distortion policy seeks to mold the speech of private broadcasters to the FCC’s own view of what is correct, complete, and accurate news. The First Amendment forbids the government from embarking on such a project.”
The dividend will be paid on December 12, 2025, to shareholders of record on November 24, 2025. The aggregate amount of the payment to be made in connection with the quarterly dividend will be approximately $1.6 million. The quarterly dividend will be funded by cash on the company’s balance sheet. Including this dividend, Saga Communications will have paid over $141 million in dividends to shareholders since the first special dividend was paid in 2012.
advertisers and publishers across traditional and digital channels. Naylor will ensure the measurement company is meeting the needs of a wide array of clients, while working with Nielsen’s sales, product and research teams to help partners enhance their businesses.” Nielsen CEO Karthik Rao says, “The key to Nielsen’s continued success is working closely with our clients to build the best marketing intelligence platform in the world. Peter is the perfect person to help that mission, building on Nielsen’s momentum of Big Data + Panel measurement, live streaming innovation and our AI transformation. He has led teams across linear TV, streaming and social media. He knows what consumers and clients want – and need – as behaviors continue to evolve. We can’t wait to keep building with him and our partners.”
show, “Hoops Talk.” Sliwa will provide expert insight, analysis and commentary across AM 570 LA SPORTS content throughout the NBA season, including featured segments available on the iHeartRadio app. Sliwa previously served on the Lakers Radio broadcast in pre-game, halftime, and post-game coverage. KLAC program director Brian Long says, “Allen is one of the premier voices covering the Lakers. With the excitement surrounding the team this season, his perspective and passion will be a great addition to our coverage and valuable voice for Lakers fans in Southern California and across the country.”
One of my first jobs out of college was working in the marketing department of WNBC-AM, New York. Yes, “Imus In The Morning” (Don Imus – not nice), Cousin Brucie (Bruce Morrow – nicest star who ever lived). One of my tasks was to pull ratings numbers from the computer for the sales department. I was fascinated by TIME SPENT LISTENING (TSL) and CUME numbers. I’d rank them, compare, trend them every way imaginable.
comments, “I’m honored and excited to take on this new role and continue building on the incredible momentum our teams have created. Bonneville Seattle is home to passionate, talented individuals who care deeply about our brands, our partners, and our community. I look forward to helping us grow even stronger – together.” Bonneville Seattle SVP and market manager Cathy Cangiano states, “Crista has consistently demonstrated outstanding leadership, strategic insight, and a deep commitment to relationship-building. Her promotion is a testament to the impact she’s made and the confidence we have in her ability to lead us into the future. Crista was the clear choice for this role, and I’m thrilled to partner with her as we shape the next chapter for Bonneville Seattle. Her vision and energy will be instrumental in our continued growth.”
Townsquare’s total Digital net revenue increased +2.1% year-over-year, representing 55% of the Company’s total net revenue, and Digital Segment Profit increased +3.6% year-over-year, operating at a 26% profit margin, and representing 55% of our total Segment Profit. In particular, I’d like to highlight the strong performance of our Direct Digital Advertising revenue streams 
(including the direct sales of our owned and operated digital properties and our programmatic offering), which increased +7% year-over-year in the third quarter, partially offsetting the significant short-term headwinds we are currently facing due to the deterioration in online audience trends; and the strong profit performance of Townsquare Interactive, which delivered Segment Profit growth of +21% year-over-year in the third quarter (+$1.1 million) and +19% year-over-year in the September year-to-date period (+$3.0 million). Despite numerous headwinds that we have encountered, we are proud that the execution of our Digital First Local Media strategy has allowed us to deliver excellent results for our clients, while also producing strong cash flow from operations due to the thoughtful and deliberate management of our expense base.”
period last year. Saga says this was primarily the result of an industry wide settlement with two music licensing organizations (ASCAP and BMI) resulting in a retroactive rate adjustment of approximately $2.1 million covering the period from January 1, 2022, to the quarter ended September 30, 2025. Station operating expense would have decreased $120 thousand or 0.5% for the quarter without this settlement. For the quarter, Saga had an operating loss of $626 thousand compared to operating income of $1.6 million for the same quarter last year and station operating income decreased $2.5 million to $3.5 million. Without the settlement the operating loss would have been operating income of $1.5 million compared to $1.6 million and station operating income would have been $5.6 compared to $6.0 million for the same quarter last year. Saga reports a net loss of $532,000for the quarter compared to net income of $1.3 million for the third quarter last year. Saga says its balance sheet reflects $34.2 million in cash and short-term investments as of November 3, 2025.
of businesspeople are reducing their exposure to New York City.” He tells Forbes he’s looking for “friendly states.” “The key word is a commonsense place to do business in.” Catsimatidis, whose business interests include Gristedes supermarkets and a controlling share of D’Agostino stores, was irked by Mamdani’s promise of opening “cheap city-run grocery stores” in each of the boroughs. Catsimatidis tells Forbes, “‘We don’t have any profit margins,’ he says, explaining that his stores have been losing money for ‘at least two years.’ He blames the state of the city: ‘Shoplifting is up to an all-time high. A lot of stuff is being closed up, which means that it’s not easy for people to shop, so sales are down.’” Catsimatidis does not talk about his radio businesses in the article but given how much effort he’s put into covering local New York news and his hiring local talk hosts and journalists, it’s hard to imagine him running the radio stations from another state such as Florida. 
provides advertisers using Amazon DSP access to iHeartMedia’s streaming audio portfolio. The companies add that access to iHeartPodcasts and the scale and reach of its broadcast radio stations will follow in 2026. Meredith Goldman is director, Amazon DSP, Amazon Ads and she 
says, “Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities. Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media.” iHeartMedia chief business officer Liz Coffey adds, “Making iHeart’s premium audio inventory available through Amazon DSP, unlocks scale with deep listener engagement and proven performance. And with accessibility to Broadcast Radio inventory soon to follow, this partnership is another step in making broadcast radio behave like digital media; addressable, measurable, and available programmatically, so marketers of all sizes can buy with greater ease and consistency.”
stories of America’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. This program is appropriate for the entire Veterans Day Weekend and is a fitting, patriotic, and inspirational holiday programming alternative for all formats. Listeners will hear their emotional stories fighting for our freedoms, how they sustained their injuries, and the welcoming homes Fisher House provides for them and their loved ones while they endure their painful and painstaking recoveries. This year’s program features a special focus on the incredibly inspiring victories our wounded warriors enjoy on the field of competitive, adaptive sports. Fisher House supports the Wounded Warrior Games and the lnvictus Games as a vital part of the physical, emotional, and mental healing process for our wounded veterans. Listeners will hear about the riveting war stories detailing the injuries these heroes sustained, the ensuing medical and therapeutic healing process, right through the triumph on the field of international sports, as these brave veterans continue their dedication of service, representing America in international competition. For more information on this radio special, available cash and barter free, contact Larry O’Connor at 562.665.9537 or 
the same period a year ago. Urban One CEO and president Alfred C. Liggins, III says, “Third quarter results came in slightly softer than expected across the board. Core radio, excluding political, finished down 8.1%, and our Radio segment is currently pacing down 30.2% all-in and 6.4% ex-political for the fourth quarter of 2025. Revenues at our Reach Media and Digital segments were down 40.0% and 30.0% respectively, which was on the lower end of expectations. Cable TV advertising was down 5.4% and affiliate revenue was down 9.1% driven by continuing subscriber churn. In light of the soft overall market conditions, we are reducing our full year guidance from $60 million of Adjusted EBITDA to $56 to $58 million. Our focus remains on controlling costs, managing debt, leverage and liquidity. During the third quarter of 2025, we repurchased $4.5 million of our 2028 Notes at an average price of approximately 52.0% of par, reducing our outstanding debt balance to $487.8 million.”