Industry News

Carr: Equal Time Rule Wasn’t Being “Misconstrued on the Radio Side”

According to a piece in The Hollywood Reporter, the Federal Communications Commission’s recent Guidance on Equal Opportunity Issues was pointed toward broadcast TV license holders and not radio is because, as FCC chairman Brendan Carr states, “There wasn’t a relevant precedent that we saw that was being misconstrued on the radio side asimg that wasn’t part of anything in that decision. It was focused on the potential misreading of precedents on the broadcast TV side. Of course, as you know, the rule applies to broadcast, radio and TV, but that one was focused on those TV precedents.” The memo to broadcast TV was relative to the 1996 bona fide news interview exemption that came about in the wake of an interview Jay Leno did with then-California Governor Arnold Schwarzenegger on “The Tonight Show.” The FCC Media Bureau ruled that “The Tonight Show” did not have to give Schwarzenegger’s opponent equal time because that interview segment qualified as a bona fide news interview. This matter doesn’t seem to be a big one for news/talk radio since news/talk stations are viewed as news outlets, on top of the fact that most talk radio hosts would love the opportunity to interview candidates with whom they might not personally agree. See The Hollywood Reporter story here.

Industry News

Local Officials Extend Deadline for Data Center at WGN, Chicago Transmitter Site

According to the Daily Herald, officials in suburban Elk Grove Village are extending the deadline to begin construction on a data center campus on the current site of WGN-AM, Chicago’s broadcast towers. The original dealimg required that construction was to have begun in 2025, but village officials agreed to push the deadline back to September of 2017. The Daily Herald story reports, “Nexstar Media Group’s original plans called for selling off the southern 35 acres of the 102-acre property for a three-building data center campus, ancillary electrical substation, and six public pickleball courts to be leased to the Elk Grove Park District. The primary 750-foot radio tower and its 250-foot backup were to be demolished, replaced and relocated slightly to the north, while the small building that houses the station’s transmitters and backup studio would have remained intact.” Nexstar says the transmitter move would not affect listeners’ ability to hear the station. See the Daily Herald story here.

Industry News

FOX Sports Radio Sets Super Week Plans

FOX Sports Radio says it will be on location at the media center atimg Moscone Center in San Francisco next week (February 2-6) for the 26th annual Super Week. Shows originating from San Francisco will include “Stugotz and Company LIVE!,” “Two Pros and a Cup of Joe with LaVar Arrington, Brady Quinn & Jonas Knox,” “Covino & Rich,” and “The Odd Couple with Rob Parker & Kelvin Washington.” The “Dan Patrick Show” will broadcast live from China Basin Park.  

Industry News

Yesterday’s Top News/Talk Media Stories (1/28)

The most discussed stories yesterday (1/28) on news/talk radio and related talk media according to TALKERS research:

  1. ICE Minnesota Operations / Agents on Leave / 2nd Amendment Uproar
  2. Dems Threaten DHS Funding / Criticism of Noem and Bovino
  3. Fed Keeps Rates Steady
  4. Potential Government Shutdown
  5. U.K.-China Deal
Industry News

Sid Rosenberg Celebrates 10 Years on WABC

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WABC, New York morning drive personality Sid Rosenberg celebrated his 10-year anniversary on the station with a special seven-hour live broadcast from 6:00 am to 1:00 pm broadcast from WABC’s Studio 77 event space. Joining Rosenberg live on the air were Red Apple Media and WABC owners John and Margo Catsimatidis. Special guests via phone included President Donald Trump, Lara Trump, Sean Hannity, Bruce Blakeman, Bill O’Reilly, Charles McCord, and more. In addition to the celebration of Rosenberg’s 10 years, New York State Broadcasters Association president Dave Donovan honored Rosenberg with the organization’s Service to New York Award. Rosenberg comments, “Ten years at WABC has been the honor of my career. This station gave me a microphone, a family, and the freedom to be unapologetically myself every morning. I’m incredibly grateful to John and Margo Catsimatidis, Chad Lopez, and the entire WABC team for believing in me, and to the listeners who’ve been with me through every high and low. This anniversary isn’t about looking back — it’s about how much more we’re going to do together.”

Industry News

Ken Prehl Joins United Stations

United Stations names Ken Prehl director of affiliate sales & special projects. Prehl brings more than two decades of experience from AccuWeather, where he most recently served as director, audio services. United Stations president Stefan Jones states, “Ken and I worked closely together for more than a decade while he served in senior leadership at AccuWeather, and I have the utmost confidence in his professionalism, leadership, and commitment to our vision. He is uniquely qualified to lead our affiliate relations efforts and help drive growth across our expanding product portfolio.”

Industry News

KFAN’s Paul Allen Off Air; Apologizes for “Paid Protesters” Comment

KFXN, Minneapolis “KFAN” late morning host and Minnesota Vikings play-by-play voice Paul Allen is off the air at the iHeartMedia sports talk outlet after apologizing for comments he made on Friday (1/23) about ICE protesters. During a discussion with former Vikings linebacker Chad Greenway and Vikings beat reporter Alec Lewis, Allen veered intoimg politics. It started with addressing the freezing weather with Allen bringing up exploding trees. Then he said, “I’m beginning to wonder if, in conditions like this, do paid protesters get hazard pay? Those are the things that I’ve been thinking about this morning.” Greenway said, “Yeah, probably not going to touch that one,” then Allen added, “Everybody’s catching strays this week. Flores, Kevin Stefanski from Baker, Charlie Biatch caught one out of nowhere. Paid protesters caught one this morning.” Prior to Monday’s program, KFAN aired Allen’s apology in which he said, in part, “While it was never meant with any ill intent or political affront, I absolutely and wholeheartedly want to apologize to those who genuinely were hurt or offended by it… As I’ve stated many times before, we serve you, not the other way around. We are very fortunate and thank you for counting on us as long as you have. It means more than you’ll ever know. My best was lacking Friday, and for that I am sorry. I am taking a few days off but wanted to express these thoughts and my sincere apology, with you, before I do.” It’s unclear whether Allen is serving an official suspension by station management and how long he’ll be off the air.

Industry News

Audacy Announces Programming Changes for “ESPN 1320” in Sacramento

Audacy’s Sacramento sports talk outlet KIFM-AM “ESPN 1320” announces a new programming lineup that will take effect next Monday (2/2).  A new morning program called “The Jump” and starring Kyleimg Madson and Jesse Tapia airs live from 7:0 am to 9:00 am with a replay airing from 12:00 noon to 2:00 pm the same day. The station notes that this is Tapia’s first on-air role and that he’ll continue producing the “D-Lo and KC” show. That program, starring Damien Barling & Kenny Caraway, is moving to the 2:00 pm to 6:00 pm daypart. The station adds that James Ham is expanding his role as the Sacramento Kings insider as he’ll provide breaking news updates and analysis weekly on “The Jump” and “D-Lo & KC.” Station brand manager Kyle Madson says, “Jesse brings a wealth of knowledge and enthusiasm for sports, and we’re excited to evolve our lineup with the launch of ‘The Jump,’ bringing high-energy to Sacramento mornings. By moving the unmatched wit of D-Lo & KC to the full afternoon drive and having James as our Kings Insider across all shows, we’re doubling down on the local insight and personality that defines Northern California sports radio.”

Industry News

Connoisseur Media and Super Hi-Fi Announce Partnership

Connoisseur media and Super Hi-Fi announce a partnership that will see the radio company use Super Hi-Fi’s AI Radio platform for its stations. Additionally, Connoisseur CEO Jeff Warshaw will join the Super Hi-Fi board of directors. Super Hi-Fi’s AI Radio platform is described as “animg end-to-end, cloud-native operating system designed specifically for radio… powered by a suite of proprietary AI technologies that master, schedule, produce, and deliver each station directly to a Super Hi-Fi playout device at the transmitter.” Warshaw says, “Our mission is to have the best live and local radio experience in every market across America and Super Hi-Fi’s unique capabilities will allow us to do that in ways the industry just didn’t have before. We’re excited to work with them to drive forward and deliver the most compelling radio products in the industry.”

Job Opportunity

WBAP Seeks Mid-Morning Talk Host

Cumulus Media is seeking a talk host for the 9:00 am to 11:00 am daypart. The company says, “Candidates must be entertaining, curious, funny, well-read, up on all current events and pop culture, not justimg politics! If you live and breathe politics, this is not the job for you. This is an 8-hour-a-day, full-time job doing prep, research, and living life that translates and relates to a 35-64-year-old. Must have an extremely strong work ethic, be sales department and client friendly, a team player and coachable, embrace all social media platforms daily, be a great interviewer, and have a proven track record of radio ratings success. The right fit for this job is extremely reliable, flexible and passionate about radio and digital audio mediums. Get more info and apply here.

Job Opportunity

WORT, Madison Seeks Development Director

Community radio WORT, Madison, Wisconsin is looking for an experienced fundraiser to play a key role in shaping the future of the station. You will be responsible for a $895,000 annual fundraising plan that highlights the station’s partnership with listeners and donors. Incumbent will direct on-air fundraising drives to engage with major donors, write monthly donor newsletters, and promote our many income streams. Salary range: $60,000 – $65,000. A detailed position description and complete benefits package are available here. (PDF) To apply, click HERE

Industry Views

You Are the Asset: Why Protecting Your Voice and Likeness Is No Longer Optional

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By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgFor years, “protect your name and likeness” sounded like lawyer advice in search of a problem. Abstract. Defensive. Easy to ignore. That worked when misuse required effort, intent, and a human decision-maker willing to cross a line.

AI changed that.

When Matthew McConaughey began trademarking his name and persona-linked phrases (“alright, alright, alright”), it was not celebrity vanity. It was an acknowledgment that identity has become a transferable commodity, whether the person attached to it consents or not.

A voice is no longer just expressive. It is functional. It can be sampled, trained, replicated, and redeployed at scale. Not as a parody. Not as commentary. As a substitute. When a synthetic version of you can narrate ads, read copy, or deliver endorsements you never approved, the injury is not hypothetical. It is economic.

We have already seen this play out. In the past two years, synthetic versions of well-known voices have been used to sell products the real person never endorsed, often through social media ad networks. These were not deep-fake jokes or parody videos. They were commercial voice reads. The pitch was simple: if it sounds credible, it converts. By the time the real speaker objected, the ad had already run, the money had moved, and responsibility had dissolved into a stack of platform disclaimers.

This is where many creators misunderstand trademark law. They think it is about logos and merchandise. It is not. Trademarks protect source identification. Meaning, if the public associates a name, phrase, or expression with you as the origin, that association has legal weight. McConaughey’s filings reflect that reality. Certain phrases signal him instantly. That signaling function has value, and trademark law is designed to prevent identity capture before confusion spreads.

Right of publicity laws still matter. They protect against unauthorized commercial use of name, image, and often voice. But they are largely reactive. Trademarks allow creators to draw boundaries in advance, before identity becomes unmoored from its source.

This is not a celebrity problem. Local radio hosts, podcasters, commentators, and long-form interviewers trade on recognition and trust every day. AI does not care about fame tiers. It cares about recognizable signals.

You do not need to trademark everything. You do need to know what actually signifies you, and decide whether to protect it, because in an AI-driven media economy, failing to define your identity does not preserve flexibility. It invites identity capture.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

FCC’s Gomez Responds to Commission’s Equal Opportunity Memorandum

FCC Commissioner Anna M. Gomez responds to the Commission’s Guidance on Political Equal Opportunities Requirement for Broadcast Television Stations that it issued on January 21, taking an opposing view from FCC Chair Brendan Carr. She states: “Nothing hasimg fundamentally changed with respect to our political broadcasting rules. The FCC has not adopted any new regulation, interpretation, or Commission-level policy altering the long-standing news exemption or equal time framework. For decades, the Commission has recognized that bona fide news interviews, late-night programs, and daytime news shows are entitled to editorial discretion based on newsworthiness, not political favoritism. That principle has not been repealed, revised, or voted on by the Commission. This announcement therefore does not change the law, but it does represent an escalation in this FCC’s ongoing campaign to censor and control speech.

“The First Amendment does not yield to government intimidation. Broadcasters should not feel pressured to water down, sanitize, or avoid critical coverage out of fear of regulatory retaliation. Broadcast stations have a constitutional right to carry newsworthy content, even when that content is critical of those in power. That does not change today, it will not change tomorrow, and it will not change simply because of this Administration’s desire to silence its critics.”

Industry News

WNIR, Akron’s Carey Coleman Exits Station for Congressional Run

Longtime Northeastern Ohio media figure Carey Coleman is exiting his evening talk show on WNIR-FM, Akron to run for U.S. Rep. in Ohio’s 13th Congressional District. Before becoming at talk radio host,img Coleman was a television meteorologist who worked in the Cleveland market at WKYC-TV and WOIO-TV, as well as with The Weather Channel and CNN. Carey’s campaign website says “understands the real challenges facing working families: rising costs, government overreach, and a political system that puts insiders ahead of citizens. He is running for Congress to restore fiscal discipline, secure our borders, defend constitutional freedoms, support law enforcement, and ensure parents have a strong voice in their children’s education.”

Industry News

Rich Valdés Inks Deal for Spanish Language Show

Talk host Rich Valdés, who succeeded the late Jim Bohannon on the Westwood One network, announces his next move as he joins Globalimg Media Federation and its streaming network Festiva TV syndication partnership. The deal will make Valdés’ late-night show exclusively in Spanish to Roku’s 90 million+ subscribed households. Valdés’ English-language show continues to be available via iHeartRadio, and Valdés says he is “completely open to English syndication opportunities across terrestrial radio, cable television, and streaming platforms like Rumble—building on my ongoing work in those spaces.”

Industry News

TALKERS to Present IBS NYC 2026

TALKERS magazine is pleased to announce that it will again serve as the presenting sponsor of the forthcoming Intercollegiate Broadcasting System (IBS) conference.

IBS NYC 2026 – America’s preeminent annual college radio and mediaimg gathering – will take place February 19-21 at the Sheraton Times Square Hotel in midtown Manhattan.

In making the announcement, TALKERS publisher Michael Harrison stated, “Campus broadcasting continues to take on a growing importance as the radio industry (and its related fields) seeks to connect with and develop a new generation of professional practitioners as well as engaged audiences going further into the digital era. TALKERS is proud to be able to provide major financial support, encouragement, experience, and advice to the dedicated producers of this very special event for the second consecutive year. I highly recommend that radio and media professionals attend this dynamic gathering because the grass roots future of the field oozes out of its meeting rooms, exhibition areas, and hallways.  It is a great gathering at which to network with almost a thousand up and coming stars in both talent and management.”

For general information please click HERE.

The event is extremely affordable.  Attendees are encouraged to lock in the low rate of $139 (available until January 31) by clicking HERE.

A limited number of rooms at the Sheraton Times Square Hotel are available at only $199 per night.  For rooms, please click HERE 

The powerful agenda is coming together.  Check its development, thus far, by clicking HERE.

Continue to follow breaking news and details about IBS NYC 2026 during the days and weeks ahead here in TALKERS.  Register now to take advantage of remarkable discounts for those that sign up early.

Industry News

Top News/Talk Media Stories This Past Week (January 19-23, 2026)

Here are the most talked about stories of the past week (1/19-23) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Trump at Davos / Greenland Strategy
  2. ICE Raids-Protests / Administrative Warrants
  3. Affordability / Financial Markets Activity
  4. Board of Peace
  5. SCOTUS Hears Lisa Cook Case
  6. Clintons-Contempt of Congress Charges / Epstein Files
  7. Jack Smith Testimony
  8. Iran Protests-Deaths
  9. Halligan Exits Justice Department
  10. Indiana Wins Football Championship / NFL Playoffs

People

  1. Donald Trump
  2. Mark Rutte
  3. Mette Frederiksen / Lars Løkke Rasmussen
  4. Gavin Newsom
  5. Vladimir Putin
  6. Volodymyr Zelenskyy
  7. Lisa Cook
  8. Bill & Hillary Clinton
  9. Jack Smith
  10. Lindsey Halligan

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Audacy Sells RI Sports Signal to Pubcaster

Ocean State Media announces that it has acquired WVEI-FM, Westerly, Rhode Island from Audacy to replace its five-signal network that carries public radio content from NPR and others. WVEI has been theimg Providence market outlet for Audacy’s sports talk WEEI-FM, Boston for more than two decades. Audacy closed the WVEI offices in 2023. Ocean State Media president and CEO Pam Johnston says they are spending $4.9 million on the new FM. “From an operational and financial standpoint, we are going to be financing the cost of this frequency, which will allow us to eventually sell all the frequencies that we currently have. And so over time we believe that this transaction actually is going to pay for itself.” She says making it easier for listeners is important, “One signal reaching much farther than our current series of five different signals, a greater experience where you don’t have to change the channel as you move your way through Rhode Island and southeastern Massachusetts.”

Industry News

FCC Issues Guidance on Equal Opportunity Issues

On the heels of FCC Chairman Brendan Carr’s testimony before the U.S. House Subcommittee on Communications and Technology Committee on Energy and Commerce last week in which he reiterated the Commission’s duty to enforce broadcast licensees’ obligations toimg serve in the public interest, the FCC yesterday issued a Guidance on Political Equal Opportunities Requirement for Broadcast Television Stations. While the memorandum is written to television stations, it obvious applies to radio stations as well. The memo ultimately addresses the 1959 order that exempts broadcasters from providing equal time to qualified candidates on any: (1) bona fide newscast; (2) bona fide news interview; (3) bona fidenews documentary (if the appearance of the candidate is incidental to the presentation of the subject or subjects covered by the news documentary); or (4) on-the-spot coverage of bona fide news events (including but not limited to political conventions and activities incidental thereto). Programs such as “The Tonight Show” and “The View” are cited as entertainment shows in which an interview segment can qualify as a bona fide news interview. Regarding this, the memo concludes with two important paragraphs:

“Concerns have been raised that the industry has taken the Media Bureau’s 2006 staff-level decision to mean that the interview portion of all arguably similar entertainment programs whether late night or daytime—are exempted from the section 315 equal opportunities requirement under a bona fide news exemption. This is not the case. As noted above, these decisions are fact specific, and the exemptions are limited to the program that was the subject of the request.

Importantly, the FCC has not been presented with any evidence that the interview portion of any late night or daytime television talk show program on air presently would qualify for the bona fide news exemption. Moreover, a program that is motivated by partisan purposes, for example, would not be entitled to an exemption under longstanding FCC precedent. Any program or station that wishes to obtain formal assurance that the equal opportunities requirement does not apply (in whole or in part) is encouraged to promptly file a petition for declaratory ruling that satisfies the statutory requirements for a bona fide news exemption.”

Industry News

Stuff You Should Know Sits Atop Triton Digital’s December Podcast Ranker

Triton Digital released its U.S. Podcast Ranker for December 2025, based on weekly average downloads for participating networks, andimg iHeartRadio’s “Stuff You Should Know” was #1, followed by Audacy’s “48 Hours” at #2 and Salem Media Group’s “Charlie Kirk Show” at #3. Other talk radio-related shows include Cumulus Podcast Network’s “VINCE” at #10, iHeartRadio’s “The Clay Travis and Buck Sexton Show” at #11, and “Armstrong & Getty on Demand” at #14. See the full ranker here.

Uncategorized

Yesterday’s Top News/Talk Media Stories (1/22)

The most discussed stories yesterday (1/22) on news/talk radio and related talk media according to TALKERS research:

  1. Trump at Davos / Greenland Ambitions
  2. Board of Peace
  3. The Economy / Financial Markets Activity
  4. ICE Raids / Administrative Warrants
  5. SCOTUS Hears Lisa Cook Case
Industry News

Nielsen Gets Administrative Stay as Cumulus Suit Awaits Appeals Court Panel

The Second Circuit Court of Appeals is granting Nielsen an administrative stay of the District Court’s order pending a decision by a three-judge motions panel. That means Nielsen can continue to operate its radio ratings business as usual until the panel rules on Nielsen’simg appeal of the District Court’s ruling on Cumulus’ request to seal the record and protect witnesses’ identities. That request was granted by the District Court. Cumulus Media is suing Nielsen alleging that the company is illegally leveraging its dominance over national and local radio audience data to stifle rivals and charge inflated prices. At the heart of the complaint is the charge that Nielsen is providing access to the national broadcast radio ratings only if the client spends a lot of extra money on the separate local ratings. Cumulus argues that Nielsen’s policy forces them to buy ratings in U.S. markets where it doesn’t operate stations in order to have the complete national ratings data.

Industry News

FCC’s Gomez Testifies About First Amendment Concerns

At last week’s appearance before the U.S. House Subcommittee on Communications and Technology Committee on Energy and Commerce, FCC Commissioner Anna M. Gomez testified about her concerns withimg the way the commission is operating. She took issue with FCC Chair Brendan Carr’s interpretation of how the Commission should ensure that licensees operate in the public interest. She stated, “For months, this FCC has asserted an apparent roving mandate to police speech that this Administration does not like, invoking an undefined and unchecked concept known as the ‘public interest’ standard.

Instead of functioning as a principle intended to serve the public, this standard is being treated as a license to weigh in on content, viewpoint, and editorial judgment.

This is not what the FCC was created to do. The Commission’s job is not to police content, root out media bias, or guarantee favorable coverage for any administration. Its responsibility is to regulate communications infrastructure and markets, not censor the speech that flows through them.

The First Amendment protects against government interference with speech, and the Communications Act prohibits the FCC from engaging in censorship. In a free society, the government does not decide what speech is acceptable or aligned with its views. When the government’s media regulator claims the power to judge content or police bias, we move away from oversight and closer toward censorship and control.

That is why it is so important for the FCC to clearly define what it means by the public interest standard, something I have called on it to do repeatedly. It is also why Congress must insist on guardrails that prevent content-based regulation and protect against the FCC acting as an arbiter of speech.”

Industry News

Yesterday’s Top News/Talk Media Stories (1/21)

The most discussed stories yesterday (1/21) on news/talk radio and related talk media according to TALKERS research:

  1. Trump at Davos / Greenland Ambitions
  2. Minnesota ICE Protests
  3. The Economy / U.S. Treasury Bond Selloff
  4. Clintons in Contempt of Congress
  5. Halligan Exits Justice Department
Industry News

NAB Goes to Bat for Removal of Ownership Caps

The National Association of Broadcasters is testifying on behalf of over-the-air broadcasters who would like to see the Federal Communications Commission’s radio and television station ownership caps eliminated. In lengthy testimony regarding the 2022 Quadrennial Regulatory Review – Review of the Commission’s Broadcast Ownership Rules and Other Rules Adopted  Pursuant to Section 202 of the Telecommunications Act of 1996, NAB says that, unlike those arguing to keep or even strengthen ownership caps, those asking for their removal are providing real-world testimony. The NAB writes, “They documented in detail the vastimg competition local radio stations today face for audiences and vital advertising revenues from online and satellite content providers and digital ad platforms not subject to any comparable restrictions on their scale and scope; the dire negative effects that consumer and advertiser substitution of competing digital audio content and advertising for traditional radio has had on the listenership and advertising revenues garnered by local radio stations, including in mid-sized and small markets; and how the retention of asymmetric ownership restrictions has prevented radio broadcasters from gaining local scale to take advantage of important economic efficiencies, obtain investment capital, and better compete for audiences and advertising revenues, and thus enhance – or even maintain – their provision of news, emergency information, and valued entertainment and sports programming in local communities across the country at no cost to the public.”  Responding to testimony from musicFirst Coalition and the Future of Music Coalition – referred to as the Coalitions – NAB writes, “First, the fact that the Coalitions continue to hold themselves out as protectors of small, local independent broadcasters not just borders on the absurd but crosses over into full-blown absurdity. The Coalitions represent the interests of the music industry, which is dominated by three consolidated international record labels. Compared to even the largest radio station groups, the giant record labels are the 800-pound gorillas of the music world. Those three labels earn billions more in revenue than the approximately 11,000 full-power commercial AM/FM stations combined. As NAB earlier reported, the three major music companies jointly generated about $2.9 million per hour in 2023. In remarkable contrast, in 2023 and 2024 the vast majority of radio stations garnered less – and often much less – than $2.9 million per year in advertising revenues. Needless to say, the Coalitions have never explained how local radio stations earning such low levels of revenue (and even lower, if any, profits) are supposed to keep talented employees and provide high quality programming, including popular music, sports, and informational programming, such as weather updates and emergency information, OTA and free to the public without achieving increased local scale, greater economic efficiencies, and more robust ad revenues. See the NAB’s complete testimony here.

Industry News

Yesterday’s Top News/Talk Media Stories (1/19)

The most discussed stories yesterday (1/19) on news/talk radio and related talk media according to TALKERS research:

  1. Trump to Davos / Greenland Ambitions
  2. Minnesota ICE Protests
  3. Affordability
  4. SCOTUS to Hear Trump vs Fed Case
  5. Indiana Wins College Football Championship
Industry Views

Monday Memo: The Fearless Cold Caller

By Holland Cooke
Consultant

imgOften, when visiting client stations, I ride shotgun on a sales call, and it’s always a masterclass. Retailers have a canny, insightful feel for their customers (our listeners). And accompanying these reps, I feel like I’m “Dancing With The Stars.”

Cold calling still rattles many new sellers, even some veterans. The fear is understandable: interrupting strangers to ask for their time sounds like a recipe for rejection. And seems old-school, but the cold call isn’t a relic – it’s a differentiator. Done right, it’s not a pitch. It’s about discovery.

Here’s what successful sellers I work with seem to have in common:

  • — Their goal isn’t a cold close.It’s to open a conversation about helping a business grow. They are confident in what radio advertising – done right – can accomplish.
  • — They do homework beforehand, checking the prospect’s website, social feeds, Google reviews, and its other advertising. So, they can go in with something specific to reference. Some bring “an actual commercial that got results for a business like yours, somewhere else.” When I do a station sales meeting, I leave behind a thumb drive of successful spots from other markets. Retailers are wary of experiments, and curious for proven concepts.
  • — They lead with curiosity. Like a job interview, you are judged more by the-questions-you-ask than the-information-you-give. Productive questions I hear include, “How are you attracting new customers right now?” and, “What’s been working best for you lately… and what’s been frustrating?” and, “Have you ever used local radio to tell your story?” Ask, “What’s the biggest mistake consumers make when planning a kitchen remodel [or purchasing whatever else the prospect sells]?” And, “Why buy from YOU?” Entrepreneurs like to talk about their business. Let them, and take notes, recording on your smartphone.
  • — They present a no-risk offer that invests in the prospect’s growth. Hearing is believing, so “Let me take what-you’ve-told-me and bring back a message that tells your story, at no cost or obligation to you.” Rather than describing that story, spec spots demonstrate it. Note: “spots,” plural.
  • — They bring back two spec spots, so the choice is this-or-that rather than yes-or-no. Not two versions of the same concept, but two different approaches. One might be a live read mock-up; the other a fully produced commercial, incorporating copy points from the prospect’s existing marketing material, and from that first-call interview…
  • — If possible, they use the prospect’s voice. If he or she can read without sounding sing-songy, bring back a draft script. Here’s a straight pitchI wrote for the guy who maintains my home water system. More often, the most productive use of the prospect’s voice is unscripted sound bites lifted from the smartphone after that first call, wrapped with lean announcer copy, like this. Either way, spots like these can get people telling the advertiser “I heard you on the radio.” 😉
  • — If that doesn’t close, they offer to re-do the spec spot, based on feedback from that second call. This persistence demonstrates a partnership with the prospect’s success, and shares authorship of the final version.
  • — They anticipate rejection, and prep responses to common objections. They understand that “no” often means “not now.” Seeming super-appreciative for the prospect’s time, they thank him or her and ask “to check-back with you” in the future. They track attempts, conversations, and follow-ups.

Lately, I’m impressed by how reps are using Artificial Intelligence… not as a crutch, but to collaborate. Various vendors are hawking apps that will write – even voice – spots. Whenever I’m given a demo, I ask for copy about a restaurant my wife and I frequent. And what comes back is painfully generic – “in a relaxing atmosphere” – rather than capturing the experience. DO exploit AI. But ask it for copy concepts, and use it as a first draft, always to frame the prospect’s words.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Casey Bartholomew Exits WBAP, Dallas

Talk host Casey Bartholomew announces he’s been let go from his late morning talk show on Cumulus Media’s WBAP, Dallas. Bartholomew joined WBAP in the spring of 2022. He wrote: “This was weird… Afterimg almost 4 years, and raising the ratings over 300% in some areas, I was informed that I was leaving my job to ‘pursue other opportunities.’ I didn’t even know I was looking at other opportunities. I wanted to ask them what they were, but they got off the phone before I could. (Yes. They did it over the phone.) So, if anybody knows what these ‘other opportunities’ are, could you let me know?” Cumulus is seeking Bartholomew’s replacement for the 9:00am to 11:00 am show. See the job opportunity below.

Industry News

Top News/Talk Media Stories Over the Weekend (1/17-18)

The most discussed stories over the weekend (1/17-18) on news/talk radio and related talk media according to TALKERS research:

  1. Minnesota ICE Operations / Insurrection Act
  2. U.S. vs Europe Over Greenland Ambitions
  3. Tariffs
  4. Iran Protests-Deaths
  5. Trump’s Board of Peace / Trump at Davos
Industry News

Local Broadcasting Injects $1.19 Trillion into U.S. GDP

A study by Woods & Poole Economics, Inc. with support from BIA Advisory Services reveals that local broadcasting “fuels $1.19 trillion in Gross Domestic Product (GDP) and supports 2.46 million jobs nationwide. The study says that $437 billion of that is attributable to radio. The study also projects broadcasting revenues through 2028 and concludes that for 2026, U.S. radio’s gross revenue is estimated to beimg $12.54 billion – with $10.15 billion from over-the-air revenue and $2.39 billion from digital revenue. NAB president and CEO Curtis LeGeyt comments, “No other industry gives more to Americans for free. Local stations provide trusted journalism, life-saving emergency alerts and the sports and entertainment that bring our communities together. This report reinforces that broadcasters are not only essential to our democracy and daily lives, but to the strength of our economy, as well.” The study goes on to reveal that “local broadcasting’s economic ripple effect extends deep into other sectors — from construction to retail — adding another $134 billion in GDP and supporting nearly 776,000 additional jobs.” LeGeyt adds, “Broadcasting is more than a business model; it is a civic model. This industry stands alone in its mission to inform, protect and uplift every community in America, regardless of zip code or income level.”

Industry News

“Stugotz & Company” to Debut Monday

FOX Sports Radio announces that “Stugotz and Company LIVE!” will debut on Monday (1/19), originating from iHeartMedia’s studios in South Florida. FSR says the show will air from 3:00 pm to 5:00 pm daily onimg more than 270 stations nationwide as well as on FOX Sports Radio’s channel on iHeartRadio and on FOXSportsRadio.com. The full radio show will also be available as a podcast immediately following each broadcast. In December, TALKERS reported that longtime Dan LeBatard producer and co-host Jon “Stugotz” Weiner would join FSR in a deal that would also feature an upcoming slate of original sports talk programming, including Stugotz’s podcasts “Stugotz and Company” and “God Bless Football.”

Industry News

Adam Carolla Re-Ups with PodcastOne and Joins SiriusXM’s Megyn Kelly Channel

Comedian and podcaster Adam Carolla signs a multiyear extension with PodcastOne to continue producing his eponymous podcast. At the same time, it’s being announced that beginning January 26, “The Adam Carollaimg Podcast” joins SiriusXM’s The Megyn Kelly Channel for same-day distribution of Carolla’s daily show, Tuesdays through Fridays at 7:00 am – 9:00 am ET. PodcastOne co-founder Kit Gray states, “PodcastOne is thrilled to extend our relationship with Adam and his ‘The Adam Carolla Show.’ Adam has paved the way for podcasters around the globe and his podcast is continuously growing with audiences and with advertisers. We’re proud to be working alongside one of the greatest in the business as he sets the tone for success in the genre.”