Friday, September 23, 2022
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Comes the Fall,” looks back at this past week of 9/19 to 9/23. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Gregg Stebben, talk show host Beamz/Live; Jeff Katz, talk show host, WRVA, Richmond; Jack Heath, talk show host, “The Pulse of NH”; Daliah Wachs, M.D., physician/talk show host, Genesis Communications Network; Renee Kohanski, M.D., podcast commentator/forensic psychiatrist. The show airs weekends (Friday evenings to Sunday nights) on almost 100 broadcast signals and networks across the U.S. and U.K as well as having developed a significant international following as a podcast. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
What ‘Serial’ Has Meant to the Audio Industry. The release of Adnan Sayed from prison last week put the investigative podcast “Serial” back in the spotlight. Sayed – convicted of killing his girlfriend Hae Min Lee – was one of the subjects of the first
season of the podcast and, as it turned out, the true crime genre would become one of podcasting’s most popular. Eight years ago, radio consultant Bill McMahon of The Authentic Personality wrote a piece about the first season of “Serial,” explaining why the program was so appealing. Today, he 
says that column also “explained why podcasts containing journalism, news reporting, and storytelling similar to ‘Serial’ are among the most-listened-to podcasts today.” McMahon adds, “This quote from an interview the Nieman Lab conducted with ‘Serial’ creator Sarah Koenig just prior to the launch of ‘Serial’ speaks volumes about how the status quo, conventional wisdom and groupthink that is so pervasive in broadcasting stifles creativity and innovation: ‘For us, that it’s a podcast is so liberating. We can tell it as long as we need to tell it, and we don’t have to worry about it.’” You can read McMahon’s original column published in TALKERS here.
Media Research Council Holds 35th Annual Gala. Pictured above at the Media Research Council’s 35th annual gala in Washington, DC on Wednesday (9/21) are (from l-r): conservative author Andrew Klavan, Daily Wire CEO Jeremy Boreing, Salem Radio Network host Dr. Sebastian Gorka, Newsmax TV host and former White House press secretary Sean Spicer, Epoch TV executive producer Matthew Faraci. The event was titled, “Night of the Unwoke,” and featured speakers Larry O’Connor of WMAL-FM, Washington and Cal Thomas, whose daily commentaries are syndicated by the SRN.
Binnie Media Promotes Czarnecki. One of the nation’s most successful regional media groups, Binnie Media, promotes Michael Czarnecki from director, brand
operations to VP of programming for the company’s Maine operations for the company’s New Hampshire news/talk stations branded as “The Pulse of New Hampshire.” Heath Cole continues his role as VP of programming for the company’s New Hampshire operations. Both Czarnecki and Cole will report to company president Massimo Rosati. Binnie Media is New England’s largest locally owned media company with radio, digital and outdoor assets covering Maine, New Hampshire, Vermont and Massachusetts.
iHeartMedia Partners with Neustar for Marketing Attribution. This partnership between iHeartMedia and Neustar, Inc. includes broadcast radio in end-to-end marketing attribution. A press release says the “new solution combines iHeart’s unparalleled audio reach with Neustar’s industry-leading marketing attribution solution
to measure consumer engagement and the sales impact of broadcast radio alongside all other advertising channels.” It expands the Neustar Unified Measurement Solution, which spans Marketing Mix Modeling (MMM) and Marketing Attribution solution to include the iHeart broadcast radio universe. The release also says that Neustar is the first attribution service to unify the measurement of radio, which reaches over 90% of Americans a month, with all other channels into one platform. This innovation provides critical insights into the incremental contribution the massive reach of broadcast radio has on consumer purchase behavior. iHeartMedia chief data officer and president of revenue strategies Brian Kaminsky says, “The scale and effectiveness of broadcast radio is undeniable. Now with Neustar, we are able to offer brands a new level of granular user-level consumer analysis, to ensure that all media channels –including broadcast radio, are used to optimize their marketing plans and drive the results they are seeking.”
TALKERS News Notes. On yesterday’s edition of “The Todd Starnes Show,” former President Donald Trump was a guest and addressed a number of topics, including the
civil suit filed against him, his children and two Trump Organization officers in New York, as well as the “Contract with America” he says Republicans will soon announce…..WRVA, Richmond talk host Jeff Katz’s program is named “Best Local Afternoon Radio Show” by the Richmond Times-Dispatch in it’s 
“The Best” feature for the third consecutive year…..The NBA’s Golden State Warriors sign a multi-year contract extension with Audacy sports talk outlet KGMZ-FM, San Francisco “95.7 The Game” for the station to continue serving as the team’s flagship radio station. Tim Roye, who is entering his 28th season as the radio voice of the Warriors, will once again handle play-by-play duties. Jim Barnett will continue to join Roye in the booth as color analyst for all road games, with Tom Tolbert handling analyst duties for home games. Audacy San Francisco regional vice president Stacey
Kauffman says, “We’ve been so fortunate to give listeners a front row seat to the sounds of three championships over the last decade, and we’re thrilled to extend our partnership with the NBA’s premier franchise.”…..Audacy’s Cadence13 releases the trailer and announces initial guests for “K[no]w Mercy with Stephen A. Smith,” the sports personality’s first podcast. The podcast launches on Monday (9/26) guests will include: Snoop Dogg, Sean Hannity, LL COOL J, Chris Cuomo, and Sue Bird…..Cumulus Media and YAP 
Media agree to a deal for Cumulus to monetize, market, and distribute YAP Media’s existing and forthcoming podcasts. Joining the Cumulus Podcast Network is YAP Media’s flagship podcast, “Young and Profiting,” hosted by YAP Media founder and CEO Hala Taha. Additional YAP Media podcasts joining the Cumulus Podcast Network include “Creating Confidence with Heather Monahan,” “True Underdog with Jayson Waller,” “A Feminine Impression with Dr. Michelle Daf,” “The Murdaugh Family Murders with Matt Harris and Seton Tucker,” “Chapter a Day Audio Bible read by Pastor John Stange,” and “The Greatness Machine with Darius Mirshahzadeh.”…..Audacy’s C13Originals unveils the second season of “It Was Said,” the podcast franchise that looks back on some of the most powerful, impactful, and timeless speeches in history. Season 2 will feature an all-new lineup of generation-defining speeches from towering figures in history, including: Winston Churchill’s “The Finest Hour,” JFK’s “We Choose to go to the Moon,” Theodore Roosevelt’s “Man in the Arena,” Margaret Thatcher’s “The Lady’s Not for Turning,” Nelson Mandela’s “I am Prepared to Die,” and Ronald Reagan on the 40th Anniversary of D-Day….. National Soccer Hall of Famer Eric Wynalda is joining fellow Hall of Famer and teammate at the 1990 and 1994 World Cups Tony Meola to host the popular SiriusXM FC afternoon show “Counter Attack.” Wynalda previously hosted “Wynalda Talks Football” on SiriusXM.
The Economy, Inflation, and Fed Interest Rate Hike Top News/Talk Story for Week of September 19-23. The state of the U.S. economy, the high food and gas prices and the Fed’s raising intertest rates by three quarters of a point combined as the most-talked-about story on news/talk radio this week, landing atop Talkers TenTM. At #2 this week was former President Donald Trump being sued by New York Attorney General Letitia James for fraud and the Department of Justice’s classified documents investigation, followed by the Russia-Ukraine War and foreign affairs at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. see this week’s complete chart here.
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled “Doom or Boom?” looks back at this past week of 8/22 to 8/26. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Ethan Bearman, attorney, The Bearman Firm; Jack Heath, talk show host, The Pulse of NH; Dom Giordano, talk show host, WPHT, Philadelphia; Todd Feinburg, talk show host, WTIC, Hartford; and Matthew B. Harrison, attorney, VP/associate publisher, TALKERS. The show airs weekends (Friday evenings to Sunday nights) on almost 100 broadcast signals and networks across the U.S. and U.K as well as having developed a significant international following as a podcast. To listen to this week’s episode, please 
Babin comments that, “Jason’s leadership, creativity, and strategic approach have led to outstanding results for our employees, listeners, and advertisers in Orlando. He’s leaving the market in much better condition than when he arrived. Orlando remains a crucial market for CMG, and I will immediately begin the search for a new vice president/market manager to continue our team’s success there. I know that Jason will make a positive impact in this new role in Tampa, building on the consistent success that our team in Tampa produces every year.” Tampa/St. Petersburg area native/University of Central Florida alum Meder states, “Our CMG Radio team in Orlando worked hard and worked together to achieve some amazing accomplishments. We built a team that will continue to have great success in the future. I’m very excited to work with another very talented team and continue the legacy of success for these powerful CMG community brands.” Meder joined CMG Tampa 20 years ago as a media consultant. Prior to becoming vice president/market manager for CMG’s Orlando stations, he was general sales manager; director of sales, and general manager. In addition to news/talk WHPT “102.5 The Bone,” CMG Tampa’s cluster includes adult contemporary outlets WDUV and WWRM; classic hits-oldies WXGL; CHR WPOI; and alternative WPOI-HD2.
Darnell’s iHM Duties Now Include Riverside Area President. In addition to continuing to oversee iHeartMedia properties in Fresno, Modesto, Stockton, Monterey, Bakersfield, and Spokane, Pacific Area president Steve Darnell adds Riverside-Ontario-San Bernardino (Southern California’s Inland Empire) to his responsibilities. iHeartMedia Markets Group division
president Dan Lankford notes, “Steve has done a great job of elevating the performance of this area, and I’m certain he will form a strong partnership with iHeartMedia Riverside senior vice president of sales Ryan Lieberman.” Darnell adds, “I’m thrilled to welcome the Riverside market into the Pacific Area. Riverside shares many market characteristics and cultural similarities with our other markets in the Pacific Area, including great audio brands and veteran sales leadership. I’m confident Riverside will be a great addition and I can’t wait to get to work with Team Riverside.” Prior to becoming iHM’s Pacific Area president in January 2020, Darnell was the company’s Fresno’s market president and was vice president/general manager of Buckley Radio Bakersfield. iHeartMedia’s Inland Empire cluster includes sports talk KPWK “Fox Sports AM 1350” and news KFOO-AM “Black Information Network BIN 1440,” as well as rhythmic CHR KGGI; triple A KMYT; and rock KTMQ.
Lohman’s iHM AP Purview Is Extended To Hawaii. The potential exists for Andy Lohman to rack up considerable frequent flyer miles as iHeartMedia’s Alaska Area (Anchorage and Fairbanks) president tacks on a similar title for the company’s Hawaii facilities. According to iHeartMedia Markets Group division president Dan Lankford, “Andy has done a great job leading his Alaskan markets. I’m excited to see how our Alaska and Hawaii markets will work together because of their shared unique characteristics. I’m sure Andy and Honolulu market president Scott Hogle will work closely together to elevate both areas.” Former KJR-FM, Seattle general sales manager Lohman remarks, “I’m looking forward to working with Scott Hogle and his fantastic iHeartMedia Hawaii team. Hawaii has its own unique culture; iHeartMedia Hawaii is an integral part of the island lifestyle. The Alaska/Hawaii Area comprises not only the two states separate from the lower 48, but also two of the most beautiful places to live in America. We will be strong partners.” In addition to news/talk KHVH “News Radio 830” and sports talk KIKI “Fox Sports AM 990 Hawaii,” iHeartMedia Honolulu owns and operates adult contemporary KSSK-FM & KSSK-AM; CHR KDNN; rhythmic CHR KUBT; hip-hop KUBT-HD2; alternative KUCD; and Asian CHR KUCD-HD2.
Michael Harrison Performs Lead Vocals on GUNHILL ROAD’s “Idiots.” The brand-new track – “Idiots” – by venerable pop musical ensemble GUNHILL ROAD features TALKERS founder Michael Harrison as lead vocalist. Specifically designed for talk radio airplay, the song is a sharp-tongued follow up to the group’s 2021 internet hit, “I Know You’re Real,” in which Harrison also performed lead vocals. Whereas, “I Know You’re Real” was a sweet tribute to animal welfare, “Idiots” is a scathing commentary on the dangers posed to American democracy by ignorance, frivolousness, greed, dishonesty, violence and bad character. According to Harrison, who co-wrote the catchy tune in collaboration with all of the quartet’s members, the song is political but not partisan. It describes both the Democratic and Republican Parties as “merchants of division” while also hurling verbal jabs at negative cultural
excesses such as narcissism, hyper-consumerism, and social media addiction. Harrison says, “Some people might be offended by this song – especially the stupid ones…. which, to one degree or another, includes us all.” He adds, “Based upon my years of experience tracking American public opinion, I think the growth of systemic idiocy within our culture poses a frightening threat to American democracy.” GUNHILL ROAD has been writing and recording a wide variety of songs contained in four albums since the late-sixties, including the 1973 top 40 hit single, “Back When My Hair Was Short.” The group’s colorful history was the subject of a 2017 feature film documentary titled, “Every 40 Years.” Formed in Mount Vernon, New York by Steve Goldrich and Glenn Leopold and named after an iconic street in the Bronx, GUNHILL ROAD has evolved for more than a half century and continues to be musically active, much to the delight of its dedicated fan base. Harrison’s history with the group goes back to his days as the morning host on legendary New York album rocker WNEW-FM when he championed them as a main item on his daily musical menu. An FM progressive rock radio favorite in the early 1970s, GUNHILL ROAD has developed into a modern musical organization with an eclectic internet following – continually writing and recording new music while exploring a wide variety of genres. The group’s songs address such compelling themes as relationships, aging, politics, animal welfare, and personal loss. The current players in GUNHILL ROAD include co-founder Steve Goldrich (piano, vocals, writing); longtime member Paul Reisch (guitar, vocals, writing); veteran Broadway instrumentalist Brian Koonin (guitar, vocals, writing); and radio icon Harrison (vocals, writing). Backup horns, strings, percussion and assorted instruments are provided by some of the nation’s leading studio musicians and concert performers. “Idiots” is an advance single from the group’s forthcoming fifth album that’s scheduled to drop in the late fall. Harrison says, “It is an honor to actually be a member of this historic group after having played them on the radio in my early career.” Harrison is going on tour to promote the song and is available for talk media interviews in which he discusses the danger of widespread idiocy. To arrange a booking, call Barbara Kurland at 413-565-5413. To hear “Idiots” and view the accompanying video produced by Matthew B. Harrison, click 
NRG Media Omaha, Creighton Extend Their Relationship. As part of the three-year deal, several NRG Media Omaha stations will cover Creighton University athletics, including men’s and women’s basketball; men’s baseball; volleyball; and men’s and women’s soccer. According to NRG Radio Omaha market manager Mark Schecterle, “We are extremely excited to continue our partnership with Creighton University and the athletic department. Creighton is an amazing university with a great athletic program. We truly look forward to growing our partnership in the coming years.” The university’s athletic director, Marcus Blossom, notes that, “NRG has been a tremendous partner with Creighton athletics and we are thrilled to continue this deal. We truly value the long-term relationship we have had with NRG and look forward to the expansion of coverage with additional sports on NRG’s radio stations.” From October through March, sports talk KOZN “1620 The Zone” will air a weekly, live call-in show, “The Creighton Athletics Hour” (6:00 pm – 7:00 pm). Meanwhile, men’s baseball home games; women’s basketball; women’s soccer; and volleyball contests will be on news/talk KOIL “News Talk 1290” or sports talk KZOT “1180 The Zone.”
TALKERS News Notes. Award-winning journalist Deepa Fernandes will join NPR and Boston University-owned public radio news/talk WBUR’s midday news program “Here & Now” (Monday) October 3 as the show’s third host alongside Robin Young and Scott Tong. WBUR chief content officer Victor Hernandez states, “Deepa’s zeal and commitment for telling compelling and deeply reported stories is directly aligned with our mission at WBUR and NPR. Her global-local perspective and experience are going to add tremendous value to our strong team.” Fernandes adds, “Public radio is the most easily accessed daily news source for audiences across the country. I believe we can continue to reach new listeners and enrich the public conversation by including voices, stories and news from communities often excluded.” She joins “Here & Now” from The San Francisco Chronicle where she was an immigration correspondent and senior newsroom advisor on Race and Equity. India-born Fernandes also spent time at Southern California Public Radio; Pacifica Network News; and the Australian Broadcasting Corporation. … KFH “Sports Radio 1240 AM & 97.5 FM” names Tommy Castor host of its weekday (9:00 am – 11:00 am)
“Sports Daily” program on the Audacy Wichita sports talk outlet. Currently vice president of ticket sales and marketing for the Wichita Thunder, the ECHL affiliate of the NHL’s San Jose Sharks, Castor previously spent 15 years on several Wichita radio stations. He co-owns AMP Digital Innovations, a Wichita marketing company. … Starting next Thursday (9/1), Yellowstone Public Radio-owned KEMC, Billings (Montana) “Morning Edition” host Jess Hazel joins Colorado College’s KRCC, Colorado Springs as morning host. Hazel notes, “I can’t wait to meet the people of Southern Colorado. I’m looking forward to building connections with listeners through a shared appreciation for storytelling and public radio.”
WSVA Radio Has A Rare Opportunity For You To Join Our News Staff. Live and work in Virginia’s beautiful Shenandoah Valley. WSVA has been covering Virginia news since 1935 and in these days of cutbacks and consolidation in the radio industry, WSVA continues its commitment to local news. We’re looking for a full-time news reporter/anchor who can be a storyteller with a news mindset. If you’re charismatic and have a sense of humor; if you’re active in your community; if you’re interesting; if you’re an elite communicator, we’re looking for you. We want someone who understands how to reach the local listeners and make a story interesting. We want an individual who loves to connect with listeners and community leaders. Duties include gathering and reporting news for our news/talk station, delivering updates on our music stations and keeping our digital site up-to-date. If you enjoy doing play by play sports, there’s opportunities to help our sports department too. Local radio news is alive and well on WSVA! To apply, send your resume, on air demo and references to Frank Wilt at 
stations, the Salem Radio Network, the Salem Podcast Network, and the Salem News Channel, and we always need producers to help us create our great products. If you have experience producing radio or TV shows, please send your resume and keep ‘em coming to: Phil Boyce, Senior VP of Spoken Word Formats, Salem Media Group 
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled “Pass The Chips” looks back at this past week of 7/25 to 7/29. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS;
Championship game on October 29. Senior vice president of sports programming and podcasts Steve Cohen comments, “We are excited to offer our subscribers live NWSL matches every week. The NWSL is a leading professional soccer league featuring talent from around the world. We are proud to add the NWSL to the growing offering of live women’s sports on SiriusXM.” Meanwhile, NWSL media managing director/executive producer Brian Gordon remarks, “We’re always looking for unique and exciting ways to introduce our game to previously untapped audiences. This programming marks another fantastic step towards reaching those new fans. We’re excited to work alongside SiriusXM as we continue expanding ways in which fans can access NWSL matches.” In addition to live play-by-play, SiriusXM FC offers listeners a mix of soccer talk and play-by-play every day of the year. The channel features live play-by-play, as well as daily soccer talk programming hosted by a cast of former players, coaches, executives and journalists.
Gottlieb Guides Team USA To Gold. As a result of coaching the USA Open Men’s Basketball team to a first-place finish at this year’s World Maccabiah Games earlier this month in Israel, Fox Sports Radio’s Doug Gottlieb (second red shirt from left in the above photo) captures his fourth gold medal. Gottlieb coached the 2017 team; won as a player on the U.S. Open Men’s Basketball Team during the Pan-American Maccabi Games in Mexico City in 1999; and the 16th World Maccabiah Games in 2001. Additionally, he took home a bronze medal at the 15th World Maccabiah Games in 1997. He continued to host his radio show for several weeks in Tel Aviv and Jerusalem and remarks, “We had yet another amazing trip, winning all eight of our games and creating a team that operated like a family. I cannot thank Maccabi USA and Fox Sports Radio enough for allowing me the opportunity to coach and work, while mentoring these incredible young men.” The Maccabiah Games are the world’s third-largest international multi-sport event with nearly 10,000 total participants representing 75 countries competing in 40 sports. Gottlieb’s three-hour (3:00 pm – 6:00 pm, ET) weekday FSR show airs on approximately 230 stations.
Radio Awards. “Tulsa’s News & Talk 102.3 & AM 740” takes the place of Cox Media Group sibling Atlanta’s WSB-AM & WSBB, which remains in contention for “Major Market Station of the Year.” Winners will be announced October 19 at the NAB Show in New York. … Data-driven marketing company Claritas will join the
Radio Advertising Bureau August 10 at 1:00 pm for a session that will aid sellers in prospecting in the political category. Claritas director/media & telecom Meg DiMattina and account manager/media & telecom Jorge Martinez will identify voter preferences and share how radio can deliver and optimize a political candidate’s message. Registration for “What Matters to Voters: Voting insights of radio listeners” is free for RAB members.
WFAN And Yankees Extend Their Partnership. A multi-year extension is announced between Audacy New York sports talk WFAN-FM & WFAN-AM and MLB’s American League East New York Yankees. English-language broadcasts will continue to be heard on WFAN and streamed digitally on the Audacy app for those within the team’s 
broadcast territory. WFAN will also continue to produce the Spanish-language broadcasts for local radio affiliates, as well as for the Audacy app. Audacy New York market president Chris Oliviero declares, “The New York Yankees are the city’s premier sports franchise and WFAN is the city’s premier sports platform. Together, we form a potent combination for fans and client partners. [This – 2022] is our 21st consecutive season of broadcasting the ‘Bronx Bombers.’ We look forward to continuing to have the honor of being the soundtrack to more memorable and historic pinstripe moments.” New York Yankees chief operating officer Lonn Trost notes, “The Yankees are excited to extend our longstanding relationship with WFAN and Audacy. WFAN has been our flagship station for over two decades, and we look forward to fans continuing to enjoy Yankees baseball over its airways and on the Audacy app.” From 2002 to 2014, Yankees games were heard on WFAN’s sister station, all-news WCBS-AM (currently the flagship of the New York Mets); WFAN has served as the Yankees flagship since 2014. John Sterling, (class of 2022 Radio Hall of Fame inductee) Suzyn Waldman and Sweeny Murti are the English-language broadcasters, while Spanish-language broadcasts will be handled by Rickie Ricardo, Francisco Rivera and Rene Luna. As part of Audacy’s MLB partnership, WFAN and the Yankees will produce co-branded podcasts.
Newsmax, Verizon Sign Multi-Year Carriage Agreement. The deal between Newsmax and Verizon extends distribution of news channel in HD on Verizon Fios. Newsmax Media chief executive officer Christopher Ruddy remarks, “Verizon has carried Newsmax for many years. We are delighted to be extending our distribution through the Fios platform. We have found them to be outstanding partners who have demonstrated a strong commitment to the presentation of diverse, independent voices through their programming. We’re glad that we are continuing with this new agreement.” Newsmax will retain its broad distribution on the Verizon platform, which reaches approximately 3.5 million subscribers in the northeast and mid-Atlantic regions.
Marketron Releases Political Advertising Toolbox. Per BIA Advisory Services, political advertising will raise $8.6 billion for local media companies. Marketron’s collection of online resources combines all the political advertising content the company has developed at a single location for companies interested in increasing their share of political advertising. Marketron senior vice president/client success Christian Kligora opines that, “Political advertising is an important category for local media. It’s much different than any other and that requires a unique approach. We’ve been developing content on the topic all year long with a focus on how to support media sellers. Bringing it together in one spot makes it easier to learn from and access.” Each resource will reportedly provide media salespeople with tips, strategies, and insights for political advertising. Included are specialized considerations such as the “overall trends in the advertising ecosystem; the need to reach different demographics; the objective of persuading people to vote; and the regulatory compliance requirements” for how media companies price/offer inventory to candidates.
Inquirer columnist Mike Sielski co-hosting weekend shows with Glenn Macnow. McDonald will partner with Macnow on Sundays (10:00 am – 1:00 pm), while Sielski joins Macnow in the same time slot each Saturday. According to Macnow, “I have a comfort level with Jody. He’s the guy I broke in with [and] the guy our listeners heard me with from 28 years ago. Working with Jody is like an old pair of shoes – it’s easy and I like it. The Saturday show will now be me and the best damn sports columnist in town, Mike Sielski.” … Former Baltimore Ravens defensive back Rod Woodson will join play-
by-play voice Gerry Sandusky this season on the NFL team’s broadcasts on Hearst Baltimore news/talk WBAL “News Radio 1090 AM & 101.5 FM.” According to Sandusky, “Rod brings the unique perspective of someone who has both played and coached at the highest level of the game. He does it in a down-to-earth way that is approachable, likable and just plain fun. It’s a privilege to work with a broadcast partner like Rod.” Woodson states that, “Being a part of the Ravens’ gameday broadcast team is a blessing. To be back with the team that I won my only Super Bowl with will be fun.” … After eleven years with Nashville’s WPRT-FM, midday co-host Darren McFarland departs the Cromwell Radio Group sports 
talk outlet. Program director Chase McCabe confirms to The Tennessean that “Sports Radio 102.5 The Game” decided to part ways with McFarland, who formerly worked at Cumulus Media’s cross-town/similarly-formatted WGFX “104.5 The Zone.” McCabe, Willy Daunic, and Derrick Mason continue in middays on “The Game.” … Effective August 22,
Cheddar News Washington bureau chief Megan Pratz will join NPR as political editor. In addition, NPR promotes congressional correspondent Sue Davis to political correspondent and interim congressional correspondent Dierdre Walsh gets to remove “interim” from the title. … Skyview Networks’ sports talk program “OutKick 360” picks up three Withers Broadcasting-owned affiliates: KYRK, Marble Hill, Missouri; WGKY, Wickliffe, Kentucky; and WFRX, West Frankfort, Illinois. Skyview Networks is the exclusive distributor, affiliate sales representative and network sales partner of Jonathan Hutton, Chad Withrow & Paul Kuharsky-hosted “OutKick 360.”
