TALKERS News Notes
Research Director, Inc promotes Nicole Somerville to chief operating officer. Somerville joined the company in July of 1998 and has held several prominent positions over the past 25-plus years. In 2022, she began her role as data and production manager where she oversaw the process of transforming raw data into specific, actionable client deliverables.
iHeartPodcasts, Dan Patrick, and Never Ever Productions announce the addition of “Playing Dirty: Sports Scandals” to The Dan Patrick Podcast Network. The new podcast features stories from the dark side of sports – from passport doping and armed assault to car chases and sex scandals. The series is narrated by veteran ESPN personality Jay Harris and written by Emmy Award-winning sports broadcaster Jenn Brown and federal prosecutor Francey Hakes.
Audacy launches “Superfly,” a new, weekly spinoff of the comedy podcast, “Fly on the Wall,” created and hosted by Dana Carvey and David Spade. On “Superfly,” Carvey and Spade will riff on current events, pop culture, social clips, and audience submissions with their trademark hilarity, absurdity, and impressions, with guests appearing from time to time.
network across both total day and primetime with total viewers and the 25-54 demographic. FNC continued its ratings dominance for the month of January and grew its primetime audience in total viewers versus January 2023. Additionally, FNC was the only cable news network to show year-over-year growth in the younger 18-34 demo, growing 18% in total day and 25% in primetime, while MSNBC and CNN are experiencing double-digit declines.” FOX News Media CEO Suzanne Scott comments, “Marking another historic feat is a true reflection of the unwavering dedication and outstanding talent that we have throughout the entire organization of FOX News Channel.”
more ads that communicate dry features/benefits. Additionally, research indicates that converting existing demand and creating future demand require different creative/copy approaches and different media strategies. Converting existing demand is most efficiently achieved by tightly targeting those “in the market” with rational messaging of product and price information that persuades them to choose the advertiser’s product over others. Creating future demand is most efficiently achieved by targeting very broad audiences of “all category buyers” with emotional messaging that is designed to stand out and be enjoyed by consumers, creating positive memories of the brand that will influence future purchase decisions. Finally, podcast consumers are invested in the success of their favorite shows. Half of weekly podcasts consumers said they wouldn’t mind a couple of extra ads per show so their favorite podcasts could continue. 
After 4G enabled Uber and other apps now-common, inventors are flexing 5G. And grab-the-armrest for what 6G and 7G will bring. Just when we’re blasé about Wi-Fi, we are told that Li-Fi will use light to transmit data.
This column should really be called, “How I got transferred from Buffalo to Tampa.” The storyline will help explain the title and offer you a proven technique that should help you sell and earn more.
Research shows that readers to trade publications like articles with five bullet points. Here are my five bullet points for 2024. If these were to be deployed, you could be thriving by the end of the year. These actions would increase sales and audience share.
How many times will we research the same subject and come to the same conclusion?
next best competitor – YouTube Music – at 31%. When it comes to Blacks 35-49, AM/FM reaches 90% of that demographic. The Nielsen report dips into Edison Research’s Share of Ear study and notes that when it comes to share of daily time spent listening to all audio sources (Black adults 18+) 44% of that time is spent with AM/FM radio compared to its next best competitor – streaming audio – with 14%. Not surprisingly, when it comes to the top radio formats listened to by Blacks 18+, rhythmic music stations rank at the top. However, out of the 20 radio formats Nielsen lists in its study, news/talk comes in as the 6th most-listened-to format with a monthly reach of almost 2.4 million. That comes out ahead of sports talk with a monthly reach of almost 1.98 million. 
from the study include: 1) the proportion of AM/FM radio in-car listening rose 9% year-over-year and is on par with pre-pandemic levels of listening; 2) spoken-word content listening is at an eight-year high with 39% of ad-supported listening (including AM/FM, streaming and podcasts) devoted to news/talk, talk, and sports; and 3) looking at Persons 25-54, the share of ad-supported audio time spent with personalities/talk shows has increased the most – from 11% of ad-supported listening in Q4 2016 to 19.4% in Q3 of 2023. 
million viewers, according to data from Nielsen Media Research. The Sean Hannity-hosted program pulled in 742,000 viewers in the 25-54 demo, which FNC says represented nearly 73% of the cable news share in total viewers and 77% of the cable news share in the key demo. Additionally, the Hannity-hosted post-debate show earned 3.4 million total viewers and 541,000 in the A25-54 demo.
Books, 2022) by Dr. Murray Sabrin. The book has been an Amazon bestseller and a popular vehicle sparking conversations on political news/talk shows across America. Its author, Murray Sabrin, Ph.D. is emeritus professor of finance, Ramapo College of NJ. Dr. Sabrin – a prolific author – is considered a “public intellectual” for writing essays about the economy in scholarly and popular publications as well as being a prolific guest and “go-to” resource on hundreds of radio and TV talk shows and podcasts. According to publisher Michael Harrison, who wrote the book’s provocative foreword, “From Immigrant to Public Intellectual is a truly American story about an immigrant child’s rise from humble beginnings to forge a stellar career as an educator, author, candidate, and media influencer. Murray Sabrin explains libertarianism in plain language using his own life story set against a half-century of changing times. Talk show hosts have been tapping into this articulate scholar’s knowledge and views for more than three decades since his impressive third-party showing as the Libertarian candidate for Governor of New Jersey in 1997.” To learn more about Dr. Murray Sabrin please visit murraysabrin.com and murraysabrin.substack.com.