Monday Memo: Unmet Needs?
By Holland Cooke
Consultant
Last week’s column previewed “CeaseFire,” C-SPAN’s antidote to the caricature cable news shouting match. Thanks to all who offered feedback when we wondered “WHAT IF…?” for talk radio.
Recent report from Reuters Institute for the Study of Journalism: People are disabling news alerts, “either because they feel they get too many or because they are not useful.”
People are anxious. Even a robot can read-the-room, as I learned by asking ChatGPT: “In USA society generally, list unmet needs.” Among them:
Belonging Without Division
— People crave community but are tired of being forced to choose sides.
— Unmet need: A way to feel connected and purposeful without being tribalized by politics, race, class, or ideology.
Trusted, Nuanced Information
— There’s information overload, but trust is at an all-time low.
— Unmet need: Sources that feel both credible and fair-minded, without sensationalism, bias, or agenda-chasing.
Civility in Public Discourse
— Public conversation often feels like a battleground.
— Unmet need: Spaces — digital or real-world — where disagreement is safe, not destructive or humiliating.
Mental & Emotional Support
— Rising anxiety, loneliness, and burnout affect people across all ages.
— Unmet need: Accessible, non-stigmatized mental health support, including community-based emotional infrastructure (not just therapy apps).
Work That Feels Worthwhile
— Many jobs pay the bills but feel meaningless.
— Unmet need: Opportunities to do work that’s valued, not just productive — where dignity and contribution matter as much as output.
Financial Security That Isn’t Fragile
— Even middle-class households feel one emergency away from disaster.
— Unmet need: Stability and predictability — not just income, but housing, healthcare, and retirement that won’t evaporate with one bad break.
Intergenerational Connection
— Older and younger generations increasingly live in separate realities.
— Unmet need: Meaningful contact across age lines, where wisdom flows both directions — not just tech tutoring and nursing homes.
Shared Purpose
— Many feel like they’re drifting — or living someone else’s script.
— Unmet need: A sense of contribution to something bigger than self, not through ideology but through everyday roles, responsibilities, and relationships.
Consider as you pose call-in topics and choose interview guests.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. 
An annual physical is a wise idea. Doc asks, “How are you doing?”. Then he or she asks some detailed questions based on your medical history. Then “how have you been feeling? Any issues?” Doc always orders blood draws to see what might be lurking. Is the statin drug keeping your cholesterol in check? Are you getting plenty of exercise, plenty of sleep? How’s your diet? Over the years, I’ve visited about my health with at least a dozen different doctors. I’m convinced that the good ones always ask good questions and then listen carefully. Good questioner – good listener. That’s the doc I can respect and put my trust in.
Salem Podcast Network’s “The Charlie Kirk Show” remains ranked #5 while Cumulus Podcast Network’s “Shawn Ryan Show” rises one place to #6. Other talk radio related shows of note include: Cumulus Podcast Network’s “VINCE” dipping three places to #13; iHeart Audience Network’s “Clay Travis & Buck Sexton Show” rising two places to # 14; and Cumulus Podcast Network’s “Mark Levin Show” falling six places to #35. 
6:00 am to 9:00 am slot. DelGiorno comments, “I love every listener and city equally, but I’d place Poughkeepsie in the memorable class alongside Nashville (my first affiliate), Detroit (my 50th), and now Poughkeepsie (100th). I’ll always remember this moment! I’m thrilled to be on the Hudson River, serving this great audience, and I look forward to seeing where the river leads me in the months and years ahead.”
Murrow Awards for Television, Radio and Digital news operations at the network, large market and small market levels. Radio Network winners include ABC News, NPR and Canada’s CBC. Radio station winners include: KMOX, St. Louis; WSB, Atlanta; WTOP, Washington; and WWNC, Asheville. The presentation of the awards will take place on October 13 at Gotham Hall in New York City. 
The problem with technocrats is they believe computer programs and machines solve all problems. A technocrat in charge of a business will it kill it, for sure. For example, once a movie theatre is automated, not requiring a pesky projectionist or even a snack counter attendant, you and I would still not buy a ticket – unless the theater was showing an actual MOVIE!
pursuit of pure profit. It embraced this Administration’s radical notion that discriminatory behavior should be tolerated and even embraced, while efforts to expand opportunity for everyone should be rejected.
Imagine SiriusXM acquires the complete Howard Stern archive – every show, interview, and on-air moment. Months later, it debuts “Howard Stern: The AI Sessions,” a series of new segments created with artificial intelligence trained on that archive. The programming is labeled AI-generated, yet the voice, timing, and style sound like Stern himself.
football and men’s basketball games broadcast on WGN and he’ll also serve as a fill-in anchor on the WGN-TV sports desk. Eanet says, “Can’t believe it’s been 41 years since I first set foot in the WGN studios. As I close this chapter of my career, 
the word that comes to mind is ‘grateful.’ I’m so thankful to the entire WGN family for their friendship and support over the years. It’s not just the names you know, but the entire crew on and off the air. I’m forever indebted to the managers, engineers, producers, newspeople, sales team, and all the others who have made WGN such a special place to work. Most of all, I’m thankful to the listeners who have a special relationship with this station.” WGN Radio VP and general manager Mary Sandberg Boyle says, “I am thrilled to share that our own Andy Masur will assume morning show sports duties going forward. Andy is a talented broadcaster who has built a rapport with the WGN Radio audience as a regular fill-in for Dave and as our weekend sports anchor. We are lucky to have him.”
a partnership between NewsTalkSTL and Newsmax. NewsTalkSTL says this will be Chris Arps’s second visit to Israel in the past month. His previous trip, which took place during Iranian airstrikes, was a sightseeing tour. This time, he returns as part of a diplomatic delegation organized by Newsmax in coordination with the Israeli government. Tim Jones says, “Traveling to Israel, especially during this consequential time, will be a life changing trip. Experiencing the Holy Land, visiting with top Israeli officials, all while literally walking in the footsteps of Jesus, will be an incredible experience for all of us in NewsTalkSTL nation.” NewsTalkSTL president of programming Jeff Allen says, “It should be an incredible week of content from Tim and Chris. They won’t just be sharing their impressions; they’ll have stories you can only get by being there on the ground.”
place. This new data fusion will integrate the industry-leading Edison Podcast Metrics into Nielsen’s widely used media planning tool, Nielsen Media Impact 
(NMI).” Nielsen adds, “As podcast listenership continues to grow, it is critical for advertisers to have sophisticated tools and data to effectively plan, measure and optimize their audio investments. Nielsen Podcast Fusion in NMI will provide an even more holistic view of media planning and help users uncover valuable insights and demonstrate the effectiveness of their campaigns. NMI users will also be able to optimize media plans by specific podcast networks and genres, as well as top podcast programs.” NPR and Ocean Media are among the charter subscribers at launch.
leap-frogging Dateline NBC (#5). Otherwise, the top three remain (in order): “NPR News Now,” “The Daily” (New York Times), and “Up First from NPR.” “The Tucker Carlson Show” jumps six places to finish the month at #18. 
Unintentionally, your poorly phrased comment, dated reference, weary cliché, or offhand remark can at least subtly distance you from your listener and could undercut your credibility, offend, or even spark backlash.
Vingan moves to the 3:0 pm to 6:00 pm daypart. The late morning Chase & Big Joe show – Chase McCabe and Joe Dubin – moves to the 12:00 noon to 3:00 pm slot, and a new program hosted by Jake Lyman launches in the 9:00 am to 12:00 noon daypart. Director of operations & sports program McCabe says, “This new lineup reflects 102.5 The Game’s deep commitment to being the go-to destination for Nashville sports fans. We’re the place to get your news, celebrate wins, and vent about the losses. Your Sports Live Here!”
A New Jersey radio station thought they were just being clever online. They scanned a photo from New Jersey Monthly, cropped out the photographer’s credit line, and posted it on Facebook – inviting listeners to edit and reshare it for fun. ying to engage listeners to interact with the station with more than just their ears.”
and achievements of women in media.” The Gracies Gala takes place May 19, 2026, at the Beverly Wilshire and the Gracies Luncheon happens June 16, 2026, at Cipriani 42nd Street in New York City. AWMF president Becky Brooks says, “Following a landmark 50th anniversary season, we remain inspired by the power of women’s voices in shaping our media landscape. The 51st Gracie Awards will honor the enduring influence of those who paved the way and spotlight the voices who continue to challenge, innovate, and lead. As we look to the future, we are committed to elevating the diverse and brilliant stories women bring to audiences every day.”
Conventional industry wisdom: “If our morning star leaves, we’re dead. How could we replace them?”
A radio (or video podcast) host grabs a viral clip, tosses in some sharp commentary, and shares it online. The goal? Make some noise. The result? A takedown notice for copyright infringement – and then a letter threatening a defamation suit.
that Audacy bargain respectfully and in good faith as we work to improve our salaries, benefits, pathways to promotion, workplace safety, remote work options, preserve severance, and protect against the growing threat of artificial intelligence.” Regarding the issue of safety, WGAE president Lisa Takeuchi Cullen says, “1010 WINS runs 24/7 and requires people to commute to the office at all hours. The station’s journalists have been threatened and even attacked. Audacy needs to take responsibility for the safety of its employees and our members. This is one of the many issues that management still needs to address in a fair and equitable contract.” 
and NPR’s most popular podcasts – “NPR News Now” and “Up First” – maintain their first and second-place finishes, respectively. Changes of note from May to June include Salem Podcast Network’s “The Charlie Kirk Show” rising three places to #5, Cumulus Podcast Network’s “VINCE” rising one spot to #10, and iHeartRadio’s “Clay Travis & Buck Sexton” falling two places to #16. 
In radio and podcasting, editing isn’t just technical – it shapes narratives and influences audiences. Whether trimming dead air, tightening a guest’s comment, or pulling a clip for social media, every cut leaves an impression.
Let’s look into the crystal ball. Humor me if you will.