WWO: Visual AM/FM Ads Generate Lift
This week’s blog from Cumulus Media | Westwood One’s Audio Active Group presents data from a Quantilope study that shows Quu in-dash visual ads on vehicle screens “drive significant awareness, consideration, and purchase intent.” The blog post adds that a new study from System1 and major out-of
-home media company JCDecaux reveals creative best practices for billboard advertising that the AM/FM radio industry can utilize to improve visual ad impact. Some of the key findings include: 1) Quu visual AM/FM radio ads on auto dashboards increase purchase intent by +89%; 2) You’ve got two seconds so brand fast: Visual logos placed at top of the frame deliver 4X higher brand recognition; 3) Beware the cost of dull: Failure to engage emotionally is the cost of creative mediocrity; 4) Be consistent with a brand’s colors, logos, slogans, and fonts that appear in other advertising; 5) Keep it short: The fewer the words, the greater the brand recognition; and 6) Create happiness: Ads that create positive emotions with happiness, surprise, or humor generate much stronger memorability, brand association, store visits, and website visits. See the blog post here.
There are two broad categories of thought: Task. Creative. When in creative mode, a person innovates, imagines, plans, and solves problems. An idea bank is a bank! Money grows from the results of imagination: new products, new music, new formats, new sales strategies. Business growth depends on new!
Internet adopted under the Biden Administration and network interconnection. FCC chairman Brendan Carr says, “We’re continuing to clean house at the FCC, working to identify and eliminate rules that no longer serve a purpose, have been on our books for decades, and have no place in the current Code of Federal Regulations. Today’s action is just the latest step the FCC is taking to follow the Trump Administration’s effort to usher in prosperity through deregulation. And it’s just one of many, with more on the horizon, so stay tuned.”
marketers about perceived media effectiveness in which radio came in last place, behind all measured traditional and digital media types. According to Nielsen’s global ROI benchmarks, radio delivers the second highest return for advertisers, second only to social media. Nielsen’s ROI benchmarks show radio delivers higher returns for advertisers than all other other traditional media. While radio is perceived to be less effective than digital media, it delivers an ROI +30% higher than video and display, and +70% higher than search and CTV. 
monthly audience. In fact, the top eight spots are the same as the May ranker, including FOX Audio Network’s “FOX News Hourly Update” holding on to the #5 spot. One move of note is Salem Podcast Network’s “The Charlie Kirk Show” jumping 12 places to the #19 rank. 
strengthen America’s tower and telecom workforce. We will deliver on all of this by implementing smart policies while carrying out a massive and comprehensive deregulatory agenda. As we do so, we will be guided at the agency by a few simple ideas. For one, we will keep the Gretzky test front and center. We want to keep our eye on where the proverbial puck is going, not where it has been. For another, we are going to take a first principles approach. Just because a regulation has been on the books for 30 years, we are not going to keep it there simply out of a sense of inertia. For still another, we will focus on competition as it exists today. The old regulatory silos have been breaking down for quite some time, so the agency must move forward with a keen understanding of today’s converged markets. We are going to focus on outcomes, rather than process to nowhere. We are going to have a bias towards action. After all, delay has an unappreciated economic and social cost. We are going to push for simple, clear rules, rather than complex and bespoke frameworks. And we are going to support U.S. businesses and domestic onshoring.” 
made last year’s mingling of student and professional broadcasters such a resounding success. The dates are set for Friday, February 20 and Saturday, February 21. TALKERS founder Michael Harrison states, “There are exciting things happening at the radio stations and communication departments of high school, college, and university campuses across America. These institutions and creative outposts embody a spirit emanating from its practitioners as well as its audiences that bode well for the future of general radio, talk media and digital communications. This tremendous source of talent, ideas and energy has been burgeoning right under the noses of our professional industry for years. It’s time to harness that obvious synergy at this pivotal juncture.” More details including agenda, registration, hotel and sponsorship information will be posted in TALKERS in the coming weeks. Save the dates!
for our station. Your material is used throughout the day on several different broadcasts. This individual in this position is also an overall ambassador for our brand, and is expected to also work at special events, and alongside our sales staff promote the station to Northwest Newsradio clients. The perfect candidate has a minimum of two years’ experience in large market media, is proficient and aggressive in social media, is an excellent writer, and embraces using digital platforms (podcasting, streaming audio, streaming video) to promote the Northwest Newsradio brand. Candidates need to submit an audio demonstration of their on-air ability with their resume, along with a sample of radio news writing. Candidates should also be prepared to take a writing test if requested. 
contributor to CNN. Jennings says, “We’re going on offense. Every day, I’ll take calls, interview big names, and take the fight directly to the liberal machine. It’s time to bust the narratives and bring back some plain old common sense.” Salem SVP Phil Boyce comments, “Scott Jennings is a disruptor. He’s the Lone Ranger of the CNN panel, armed with facts and fearless in delivery. He doesn’t just survive in hostile territory — he dominates. Now, with a national platform on Salem, Scott becomes a daily fixture in the battle to save the country.” Jennings new show replaces “The Jack Posobiec Show” in the SRN live broadcast slot, while Posobiec continues as a force on SPN with exclusive podcast content.
featured live each night from 6:00 pm to 8:00 pm ET. Root says, “Tens of millions of die-hard Trump supporters go to theGatewayPundit.com 24/7 for the news and opinions that you won’t find in the mainstream media. It’s the perfect platform and synergy for my podcast. This is a marriage made in heaven. My daily podcast offers raw truth, the most exciting content for MAGA fans, and the most intense, passionate, combative, controversial, in-your-face, high-energy show anywhere in American media, combined with the biggest personality, and the loudest MAGA mouth on the planet. My show takes your breath away. It’s two hours of ‘pedal to the metal, balls to the walls,’ without taking a breath.”
the country format Hank FM. In addition to FOX Sports Radio content, the station also features Portland, Oregon based “The Bald-Faced Truth with John Canzano” and local show “Danny and Justin,” airing from 2:00 pm to 3:00 pm daily. Station manager Steve Woodward comments, “We’re excited to bring high-quality sports radio to the Oregon Coast. KNCU has one of the strongest sports lineups in the entire state. We hope to be your #1 choice for sports on the coast.”
-24 and, perhaps not surprisingly, their most preferred categories of podcasts are Comedy, Music, Entertainment, and True Crime. News/Information is far down the list with just 17% saying they watched or listened to a news/information podcast in the last month. Also noteworthy is the breakdown of delivery systems for audio for this demographic. Streaming music is the top audio source (42%), followed by YouTube (20%), and AM/FM (16%) in third place. 
election earlier this year. Morano says in a statement, “As someone who spent years behind the mic listening to New Yorkers and elevating their voices, I’ve never lost sight of who I work for. That’s why I ran a campaign rooted in community, not consultants. While others poured money into cookie-cutter strategies, I made it a point to invest in local radio, where real Staten Islanders are tuning in. I stayed a regular voice on Sid Rosenberg’s show on WABC and Arthur Aidala’s show on AM 970 — two stations I used to work at and still believe in. My predecessor, Joe Borelli, took his talents to the airwaves as a frequent host and TV panelist. I’ve taken a different path — bringing that same microphone-to-community connection straight to City Hall.” 
at how iHeartMedia handled the process of using AI to translate and voice-clone the original podcast hosts. iHeartPodcasts president Will Pearson is quoted saying the AI translations faced two main challenges: ensuring accuracy and preserving each show’s unique tone. iHeartMedia worked with the company Speechlab to clone the voices of the hosts use them to read the show’s transcript in multiple languages. Pearson also says about a quarter of his company’s downloads come from outside the U.S. 
outstanding Class A and Class D Common Stock, at a ratio within a range between one-for-two and one-for-30, subject to and as determined by a committee appointed by the Board of Directors. This comes as the company faces an August 11 deadline for its Nasdaq-traded stock to close at a price above $1 for 10 consecutive sessions, or risk delisting. If that fails, the company could apply for a 180-day grace period but it’s more likely the board goes ahead with the stock split.
The drive to stream video of radio shows has always been risky. Remember your shock when you first saw one of your radio heroes? Video streaming can present a constant disconnect between the show in the listener’s head and the show on the stream. Many stations make the disconnect worse by streaming terrible video images. Combine the trauma of how a host really looks with a dreary TV show and the package cannot benefit the relationship between station and listener/viewer.
right, two shows… one on the radio, one on the stream. Seamless and fun.
average downloads and NPR maintains its grasp on the top two spots with “NPR News Now” at #1 and “Up First” at #2. iHeartRadio’s “Stuff You Should Know” is #3 and Audacy’s 
manager Liz Mayer says, “There is no denying that YouTube is playing an important role in the podcast ecosystem, especially when it comes to discovering new podcasts. However, over half of weekly podcast consumers indicate they consume via audio primarily. So, while the new video capabilities are exciting and need to be focused on, the industry can’t forget that it’s what consumers are hearing that is most important.” Highlights from the report include: 1) Audio remains the primary mode of podcast consumption (58%) despite growing video options; 2) YouTube is the leading podcast platform, yet it is not a walled garden as consumers listen to podcasts across multiple platforms; 3) Podcast discovery: YouTube is the place to be found; 44% of new podcast audiences started listening on YouTube; 4) Downloads and listens underestimate the actual audience: The current download impression model fails to account for co-listening; and 5) Why podcast advertising works so well: Podcasts hosts are three times more influential than social media influencers. 
At first, I thought it was a joke. When I realized there were serious people having serious meetings about the joke, it became both horrific and symptomatic
primary to take on Democrat Mikie Sherrill in November. New Jersey 101.5’s coverage noted, “Conservative radio host Bill Spadea was expected to give Ciattarelli a fight, but any hope that Spadea might have had to keep the race close ended when President Donald Trump endorsed Ciattarelli. Ciattarelli defeated Spadea on election night with a landslide victory margin of over 40 points. Ciattarelli swept every county, including Ocean County, where Spadea’s base of support was believed to be strongest.” So far, neither the station nor Spadea have stated whether Spadea intends to return to the morning radio program.
was the 26th year for the iconic Iowa summertime event that brings some 325 vintage tractors together at the Midwest Old Threshers Reunion fairgrounds in Mount Pleasant, Iowa. NRG Media says that while some entities might have been deterred from taking over such a popular and well-established event, company COO/CFO Jim Smith embraced the opportunity. He says, “We’re learning as we go, but we’re learning from people who have done this for a long time – very seasoned – so… it hasn’t been that heavy of a lift because we’re surrounded by good people.”
Santos, and one other employee. According to a memo to staff from WURD CEO and president Sara Lomax wrote praising those affected for their “meaningful contributions to our station, our community, and our city. This decision was not made lightly. As an independent media radio station, it is imperative that we maintain our ability to give Black Philadelphia a voice and a place to make their voices heard.” She also wrote, “I’m very confident we will survive and thrive. “It’s time like this that outlets like WURD are needed more than ever. We want to be around for another 22 years and another 22 after that.”
Nathan Fischer, and fellow farm department contributors are teaming up to produce the debut show this Saturday (6/7). WHO adds, “‘We Speak Farm Saturday’ builds upon all that’s delivered throughout the week during ‘The Big Show’ with a Market Recap, a weekly ‘Agriculture USA’ segment from the USDA, insightful conversations on Iowa farming, agronomy and food, and will also cover topics such as gardening, farmers markets, rodeos and county fairs.” WHO program director Cole Blair comments, “We are always looking to deliver more for the hard-working farmers and all those involved in Iowa’s agriculture industry at WHO, so we’re proud to expand our Ag programming with the launch of ‘We Speak Farm Saturday.’ When farmers and Ag industry workers get in the truck, tractor or workplace on Saturday it’s only right we’re there with them, too.”
#3. Radio-related podcasts of note include Cumulus Podcast Network’s “Shawn Ryan Show” steady at #6, iHeartPodcasts’ “On Purpose with Jay Shetty” rising two spots to #9, and Silverloch’s “VINCE” falling two places to #20. 
study of 303 media agencies and marketers conducted in August 2024 found the perceived combined audience share of Pandora/Spotify is 43%, much greater than the perceived share of AM/FM radio (27%). In reality, “According to the Q1 2025 Share of Ear, AM/FM radio’s persons 18+ share of ad-supported audio (68%) is 14 times larger than ad-supported Pandora (5%) and ad-supported Spotify (5%).” The data also reveals that podcasts take the second-place spot with a 20% share. Ad-supported Pandora (5%), ad-supported Spotify (5%), and ad-supported SiriusXM (3%) lag distantly. 
Morano. Lionel comments, “I’m honored beyond words to be back at WABC – where it all began, my alma mater, the greatest talk radio station in the world. Legendary, historic, storied, unmatched in its legacy. This isn’t just radio, it’s home. It’s the gold standard, the birthplace of giants. And now, I’m back where I belong.”
driving brand preference is ‘mental availability’: how well known a brand is, and how easily it comes to mind. Brands with low mental availability tend to struggle, rejected in favor of more familiar rivals. Or not considered in the first place. Brands with high mental availability don’t have to push so hard to sell, so tend to have higher market shares and better margins.” The authors also advise, “Always aim to get more customers from all segments of the market. It’s the main way brands grow.” The blog post concludes that AM/FM radio makes your media plan better by increasing reach. One example is illustrated as follows: Edison’s “Share of Ear” study of ad-supported audio reveals the combined persons 18+ daily reach of Pandora and Spotify is only 12% of Americans. Adding podcasts causes reach to surge to 29%. The introduction of AM/FM radio lifts daily reach to 74%. 
School with Dom Giordano” – a phrase inspired by the recent TALKERS conference “Generations 2025” held earlier this year in conjunction with IBS NY 2025. The podcast will be carried on the industry’s major platforms.