Industry News

TALKERS News Notes

— Cumulus Media’s Westwood One, the official network audio broadcast partner of the NCAA, is broadcasting live coverage of the Men’s Sweet Sixteen today (3/23) and tomorrow. It will also broadcast live coverage of the Men’s Elite Eight on Saturday and Sunday, as well as the NCAA Men’s Final Four on Saturday, April 1 and the national championship game on Monday, April 3 in both English and Spanish. It is also presenting exclusive live coverage of the NCAA Division I Women’s Basketball Championship, beginning with the Sweet Sixteen this weekend.

— PureFlix founder/CEO Michael Scott (right) poses for a picture with Salem Radio Network VP/news & talk programming Tom Tradup (left) at the SRN offices in Dallas while participating in the SRN News week-long series on Christian films titled, “Faith-based Films: Hollywood’s Brass Ring.” The SRN News special series focuses on the evolution of Christian movies from early, not-well-acted films to 2023’s smash hit Jesus Revolution, which has become Lions Gate Studios’ biggest-grossing film since 2019 with $45 million in box office receipts.

— Audacy announces a new programming lineup for CHANNEL Q, the Audacy Original Station and audio destination for music, news and entertainment by and for the LGBTQ+ community and their allies. Audacy says that for the first time, CHANNEL Q will be live for East Coast mornings. The lineup is: CJ Robinson 6:00 am to 9:00 am ET, Jordin Silver 9:00 am to 3:00 pm ET, Alex Donati 3:00 pm to 6:00 pm ET, and Corey Crockett 6:00 pm to 9:00 pm ET.

— PodcastOne announces the release of a new podcast from Jax Taylor and Brittany Cartwright titled, “When Reality Hits with Jax Taylor and Brittany Cartwright.” PodcastOne president Kit Gray states, “Some of the biggest headlines splashed across today’s media are the ones about reality television and ‘When Reality Hits’ brings two of the biggest names to have ever starred in the genre together for a podcast that covers the ‘reality’ of reality TV, as well as the reality that sets in when you become a parent. We’re excited to unleash this show on fans and to bring a bird’s eye view of what happens when reality TV becomes real life.”

Industry News

Yesterday’s (3/22) Top News/Talk Media Stories

The economy, the Fed’s move to increase interest rates again, and fears of a recession; the aftermath of the Silicon Valley Bank failure and the state of the banking industry; former President Donald Trump’s legal battles; the U.S. government’s move to ban TikTok; two staff members are injured in a shooting at a Denver high school; Russia’s invasion of Ukraine and the meeting between Vladimir Putin and China’s Xi Jinping; and the recent climate change report and the severe weather in Southern California were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

The Power of Appealing to Aspiration

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

WABC - Bruce MorrowIt was a cruel trick. Hulu started streaming “For the People” from Shondaland Productions last month and I bit. It is a show about Manhattan, ambition and really well-tailored clothes. Then I looked at the more information tab and discovered that the show was cancelled… in 2018. Crushed. Two seasons on ABC. Cancelled.

Why have I fallen so hard for a show about the lawyers of the United States District Court for the Southern District of New York? Two reasons: “For the People” is aspirational TV (at least to me) like, “Diners, Drive-ins and Dives.” Every character in “For the People” has an enviable 20s-in-Manhattan lifestyle. It is easy for me to embrace the warm pool fantasy of a good job, cool sushi bars, easy sex. I also miss a character in the show named Kate Littlejohn played by Susannah Flood. She says what needs to be said and does not care what people think of her in the workplace! That’s my aspiration too!

“Diners, Drive-ins and Dives” is also aspirational (again, at least to me). The star, Guy Fieri, lives off the grid and off the menu. He eats any deep-fried dish he wants in the kitchen with the chef for free! I eat Lipitor. I aspire to be Guy Fieri, a man who has no negative consequences for his cardiac arrest diet.

When a show taps into your aspirations on any level, it becomes your show. Radio entertainment did that for you, that’s why you work in radio! You and I can do that for a listener. The founding Top 40 jocks tapped the aspirations of teens every day. Dewey Phillips on WHBQ, Alan Freed on 1010 WINS, Bruce Morrow on WABC and many more. What did they do? They said the names of their listeners for hours and hours, they formed an exclusive club of cool kids. These pioneers compelled their listener to buy the record, the ticket and come to the dance.

“Hey cousin, you’re captured.”  Bruce Morrow said that phrase MILLONS of times going into breaks. He captured the listener behind the velvet rope of coolness and that’s where they aspired to be and to remain.

The moment you share a story your listeners absolutely relate to, they will aspire to join your club. Say a listener’s name, and you instantly become a part of their personal history. Radio’s star making power is radio’s magic. Secretly, every listener wants to be a star, make their aspiration come true and you have a listener for life. Or, as the pedantic say… a P1!

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on June 2 at Hofstra University.

Industry News

Yesterday’s (3/21) Top News/Talk Media Stories

The potential indictment of former President Donald Trump in the Stormy Daniels hush money matter and Trump’s call to his base to protest; the sniping between former President Trump and Florida Governor Ron DeSantis; the U.S. economy, the Fed’s interest rate hikes, and the aftermath of the failure of Silicon Valley Bank; Xi Jinping’s trip to Russia to meet with Vladimir Putin and Japanese Prime Minister Fumio Kishida’s visit with Volodymyr Zelensky in Ukraine; the latest climate change report issued Monday concluding the planet is on pace for severe damage as a result of rising temperatures; the legal battle between Dominion Voting Systems and FOX News in the former’s $1.6 billion suit against the media outlet; and high winds and rain hit Southern California as the 12th atmospheric river hits the region were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Clay Travis & Buck Sexton Podcast Network Debuts

Premiere Networks announces the launch of The Clay Travis & Buck Sexton Podcast Network with the debut of “The Tudor Dixon Podcast.” Dixon was the 2022 Republican candidate for governor of Michigan. Premiere says, “The new podcast is focused on the important issues that affect the American way of life. From politics to parenting, Dixon – a businesswoman, breast-cancer survivor, and working mom of four girls – will dive deep into a wide variety of topics that touch our lives, while welcoming experts, insiders and headline makers for candid conversations.” Dixon comments, “I’m thrilled to take this leap into the podcasting world and am incredibly grateful to both Clay and Buck for encouraging and supporting me in this new venture. Listeners can expect to hear unique and unabashedly American stories not covered by the corporate media, as well as commentary from expert guests who will get to the truth about the issues impacting you and your family. I look forward to starting this new journey and bringing these stories to the forefront!”

Industry News

Yesterday’s (3/20) Top News Talk Media Stories

Manhattan DA Alvin Bragg’s investigation into former President Donald Trump’s alleged hush money payment to porn star Stormy Daniels and his likely indictment; the latest climate change report issued Monday concludes the planet is on pace for severe damage as a result of rising temperatures; China’s Xi Jinping visits Vladimir Putin for the first time since Russia’s invasion of Ukraine; the aftermath of the Silicon Valley Bank failure and concerns about global banking troubles; Wyoming outlaws the abortion pill; the 20th anniversary of the Iraq War; and Miami Beach struggles with crowds and violence during Spring Break were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

KBLA Talk 1580 Founder Tavis Smiley to Be Honored

Prolific author and veteran talk media purveyor of current events with a focus on African American perspectives, Tavis Smiley, has been selected by the TALKERS editorial board to be the 2023 recipient of the highly prestigious Gene Burns Memorial Award for Freedom of Speech. The award is presented each year to a talk media practitioner whose work sets an example for the exercise and preservation of the First Amendment. Smiley, who has hosted shows on a diverse array of platforms such as BETCNNABCPBS, KABC Radio, and KGFJ Radio among others, joins such former recipient of the award as Rush LimbaughSean HannityBill O’ ReillyMark LevinMichael SavageGlenn BeckBob GrantThom HartmannAlan ColmesJoe MadisonKaren HunterAl FrankenBrian LambNorm PattizIan Freeman and others dating back to the origins of TALKERS in the late 1980s. Some 21 months ago, Smiley’s media company acquired an AM radio station in Los Angeles, the former hip hop legend KDAY, and transformed it into a new station and format – KBLA Talk 1580 – where he’s assembled an outstanding on-air staff, including himself, with the passionate mission of, as he puts it, “unapologetically serving people of color and who are politically progressive.” In making the announcement of this year’s recipient, TALKERS founder Michael Harrison states, “This is our longest-running and most-important award. Mr. Smiley has risen to the enormous talk radio challenge of providing underserved African Americans and progressives with a major commercial platform in the nation’s second largest market with a worldwide reach. In today’s political environment and struggling AM radio industry, it doesn’t get any more ‘First Amendment’ than that.” Tavis Smiley will be presented the award at the forthcoming TALKERS 2023 convention on Friday, June 2 at Hofstra University on Long Island where he will be one of 60 talk media luminaries scheduled to speak.  For more information about TALKERS 2023, see the story below. 

Industry Views

Pending Business: The News Cycle

By Steve Lapa
Lapcom Communications Corp
President

Photography - BroadcastingIt is an unpredictable thing, this news cycle that drives the headlines.

One day we’re talking about the shortcomings in the American banking system, the next day we’re talking about the ramifications of criminally indicting a past president of the United States. Will somebody please grab a copy of the Constitution? We may need a panel of experts to talk us through what this all means to those of us paying crazy prices for eggs.

The news cycle is spinning faster these days and your news/talk programming should prove to be the go-to source to take a short break from March Madness and slow the news cycle down. Please do not be sidetracked about selling through the negativity that may accompany many of these story lines. As a seller or sales manager, your singular objective is to connect the value of an engaged audience to match your advertiser’s goals, moving the sales process to a natural, positive conclusion. In plain English, stay focused on the goal and close your deals. Let’s review some basics.

— Complex issues are nothing new. Your tenured talk radio hosts have built their careers by helping loyal listeners gain a better understanding of the headlines driving the news cycle.

— Loyalty is the key. Like it or not, criminally indicting a former president of the United States has never happened before. It is complicated to say the least and your audience will trust your on-air talents to present the facts, opinions, and discussion. What does it all mean to me? The audience has been here before and chances are your on-air talent has delivered the clarity and focus they needed when it counted the most.

— Community check-in. Talk radio is the #1 source for your audience to get a better feel for how the community is reacting. That electronic, now digital water cooler is in overdrive. What is everyone thinking?

— The unfolding drama. Let’s face it, we all have an opinion and we all enjoy speculating on what’s next. Talk radio is the perfect forum where your audience will weigh in every day.

When your talk show hosts are front and center, doing what they do best in a meaningful and entertaining way, your advertisers experience the benefits of what only your great talk radio hosts can deliver.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Lineup Changes at Zimmer’s “ESPN Radio Jock 96.9”

Zimmer Midwest Communications announces a couple of changes to the program lineup at sports talk KBFL-AM/FM/K245CA “ESPN Radio Jock 96.9, 99.9 and AM 1060” in the Springfield, Missouri market. Effective today, station program director Tom Ladd is joined by Logan Weber as co-host of the 4:00 pm to 6:00 pm “Sports Talk” show. Weber also serves the station as producer of the station’s “The Sports Reporters” program. The “Sports Talk” program has been hosted by Art Hains since 1995 but in September of 2022, Hains had to step away from his hosting duties after being hospitalized by a life-threatening case of West Nile Virus. Ladd – the longtime voice of the Missouri State Lady Bears – has been hosting the show in his absence and is now joined by Weber. Zimmer operations manager Don Louzader says, “I can’t think of a better team to carry the torch for Art Hains than Tom and Logan. Tom has a tremendous amount of knowledge of the local, regional and national sports scene and has broadcast just about every sport in the Ozarks. Logan has shown a tremendous passion for sports here in southwest Missouri and will be a great complement to Tom on the show.” At the same time, the station announces that “The Sports Reporters” host Ned Reynolds is being joined by co-host Scott Puryear as the show moves to the new time 7:00 am to 9:00 am weekdays. Reynolds and Puryear worked together on the show from 2000-2011. Louzader says, “The boys are back in town and our listeners are in for a real treat when Ned and Scott get behind the microphone together.”

Industry News

Top News/Talk Media Stories Over the Weekend

The aftermath of the collapse of Silicon Valley Bank and the state of the global banking system; Manhattan DA Alvin Bragg’s case against former President Donald Trump in the Stormy Daniels matter and Trump’s suggestion his supporters “take to the streets” in protest; Wyoming outlaws the abortion pill; the GOP race for the nomination in ’24; Vladimir Putin visits Mariupol, Ukraine as the Russian invasion continues; China’s Xi Jinping travels to Moscow to visit Putin for the first time since Russia’s invasion of Ukraine; and the first rounds of the NCAA basketball tournaments were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Top News/Talk Media Stories for Week of March 13-17

The failure of Silicon Valley Bank, the issue of banking regulations, and concerns about bank security came together as the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the state of the U.S. economy and the related policies of the Federal Reserve, followed by the U.S. drone downed by Russia over the Black Sea and the related Russia-Ukraine war at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry Views

According to Research…

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Oh, excuse me, hold on. Here it is! The hourly report from quasi research companies or real research companies like Nielsen declaring that radio is just fine, thank you! Massive surveys (choose one) reveal that radio works! Radio appeals to younger demos! Radio moves product! Radio has more listeners in AM drive than the “Tonight Show” has viewers! A landslide of data proves that after 100 years of success, radio is a viable medium.

Crazy stuff.

As both a radio executive and host, I don’t need to know that radio works. I see the sales results from your show and from “Sterling On Sunday.” No advertiser gives us money for the heck of it. The checks clear; there’s your proof. The research that is desperately needed would support innovative, disruptive programming. Radio will grow its place in American media by surprising listeners with new formats, new forms of presentation and things that are… new.

Radio exists today because of innovations like Top 40! Urban! Progressive Rock! AOR! Modern Country! FM Talk! and The Seven-Second Delay!

Today, however, there is nothing harder than selling a radio executive a new idea. Any new idea. It is hard for a very good reason. Radio stations are major investments and failure is expensive. In 1977, the most expensive radio stations in history sold for $11 million. (WMAL/WRQX-FM, Washington DC.) In absolute dollars, experimentation was a minor financial risk. Risk would be manageable if owners had sophisticated research tools to test new ideas.

State-of-the-art new product research is required to take radio safely onto the golden path to innovation. How’s your research and development budget? Oh.

Each television network invests about $100 million a year in developing and testing new shows. Those networks deploy stunning techniques to find and test new ideas. There will be new formats and techniques when the collective “we” is finally convinced that radio is a success. Then our research investments can be focused on cutting-edge product research tools that can guarantee a successful pilot season and future.

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on June 2 at Hofstra University.

Industry News

Yesterday’s (3/15) Top News/Talk Media Stories

The aftermath of the Silicon Valley Bank and the efforts to assure Americans about the security if the banking system; the U.S. economy. Fed policy, and concerns about a recession; Russia’s downing of a U.S. drone over the Black Sea and the Russian invasion of Ukraine; the U.S. pushes China to force TikTok sale; Texas Judge Matthew Kacsmaryk hears arguments over the FDA’s approval of the abortion drug mifepristone; the ’24 race for the GOP nomination; the 5,000 mile-wide seaweed blob headed to the shores of Florida were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Sandy Clough and Shawn Drotar Join “Mile High Sports”

Denver sports talk personalities Sandy Clough and Shawn Drotar are back on the air in Denver co-hosting the 2:00 pm to 4:00 pm show on “Mile High Sports” (KQKS-HD3, Lakewood and K251CV, Golden). Both hosts previously served with Bonneville’s crosstown sports talk KKFN, Denver “104.3 The Fan.” Mile High Sports CEO Nate Lundy says, “This is like a gift from the sports talk gods. When the opportunity to work with two talented, intelligent talk show hosts falls in your lap you jump at the chance.” Clough comments, “This is such a tremendous city for sports talk and the fans are some of the best in the country. After spending a few short months on the sidelines, I realized that I missed spending part of my day with those fans. I’m not only happy to be back on the air but thrilled to have Shawn again as my partner in crime.” Drotar adds, “As a Colorado native, understanding the privilege and the expectations of hosting a sports talk show in my own hometown has never been lost on me. To get back together with Sandy, the best that’s ever done it in Denver, is not only a treat, but gives us the opportunity to once again provide a completely unique perspective to fans about every single team along the Front Range.”

Industry News

Yesterday’s (3/14) Top News/Talk Media Stories

A U.S. military drone is knocked out of the sky by a Russian fighter jet over the Black Sea; the failure of Silicon Valley Bank and concerns about regulation and the banking industry; inflation, the state of the U.S. economy, and Fed policy; today’s scheduled arguments in a Texas court over access to the abortion pill; President Joe Biden issues executive order strengthening gun purchase background checks; the Republicans vying for the 2024 GOP nomination for president; Russia’s ongoing invasion of Ukraine; Facebook parent Meta announces layoffs of another 10,000 employees; and the atmospheric river that deluged California and left hundreds of thousands without power & the Nor’easter that dumped snow on the Northeast were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (3/13) Top News/Talk Media Stories

The failure of Silicon Valley Bank, concerns about other banks and the controversy over bank regulation; the government’s inflation report and whether the Fed will hike interest rates or stand pat; U.S.-Mexico border troubles and Texas’ move to create its own border police force; President Joe Biden approves a new oil drilling project in Northern Alaska; the GOP contenders for the ‘24 GOP nomination; Russia’s aggressive assault on eastern Ukraine; China warns U.S. over nuclear sub deal with Australia; former Donald Trump attorney Michael Cohen set to testify before Manhattan grandy jury investigating the Stormy Daniels hush money allegations; and the atmospheric river dumping more rain on Northern California and the Nor’easter piling snow on the Northeast were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Brent Axe Axed from WTLA, Syracuse for SU Criticism

Syracuse.com’s Chris Carlson reports that Galaxy Media Partners president and CEO Ed Levine fired sports talk host Brent Axe for being “too negative toward Syracuse University sports.” The program “On the Block with Brent Axe” has been cancelled and Axe is no longer an employee of Galaxy. Levine is being straightforward about the reason for Axe’s dismissal. He says, “I had a problem with the content of the show. I’m an SU fan. I’m sorry, but I bleed Orange. I’m not going to apologize for that, and I think a fair reading of the Orange is appropriate. I understand [Galaxy has] a business relationship [with Syracuse], that Coach [Jim] Boeheim and I are personal friends and he’s an investor in my company. I understand and acknowledge all of that. We’ve called it pretty fair, and I would argue we’ve been tough on SU when the on-field or off-field events warrant it. I just think over the past six months it took a different tone and became overly dark and negative. I don’t think that’s what Syracuse fans want to hear.” For his part Axe tells Syracuse.com, “I had a responsibility to give an honest, fair and thorough opinion to my audience. I certainly wasn’t perfect, but I don’t regret anything about the approach of the show. We put listeners on the air, and we gave them the opportunity to say what they needed to say. I don’t have any regrets.” Read the full story here.

Industry News

The Weekend’s Top News/Talk Media Stories

The fallout from the failure of Silicon Valley Bank; the attempts by large groups of people to enter the U.S. by overwhelming border guards in El Paso and other border crossing locations; the 2024 presidential race; former Donald Trump attorney Michael Cohen set to testify before Manhattan grand jury investigating the Stormy Daniels hush money allegations; Russia’s ongoing assault on the Ukrainian city of Bakhmut; the atmospheric river event destined for Northern California that will bring more rain and potential flooding to the region; and Sunday evening’s Academy Awards show were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

iHeartPodcast Network to Present Influencer Summit

The iHeartPodcast Network announces what it is calling “an industry-first Influencer Summit where some of the most successful podcast creators will open the mic and teach marketers the art of podcast advertising” on Wednesday, April 26, at the iHeartMedia executive offices in New York City. The company says, “The hands-on educational event will feature diverse podcast authorities such as the wildly popular media personality and founder of The Black Effect Podcast Network, Charlamagne tha God; the woman behind the successful ‘Stuff You Missed in History Class’ podcast, Holly Frey; and esteemed journalist, author and co-founder of Pushkin Industries, Malcolm Gladwell, joined with today’s biggest marketers to explain why podcasting is growing rapidly and how brands need to adapt, invest and create audio advertising that resonates with podcast fans.” iHeartMedia Digital Audio Group CEO Conal Byrne says, “Podcasters are the most creative, fastest-growing, diverse wave of influencers to hit content and marketing in years – just as influencer marketing more generally was becoming a key new way to reach audiences. This event came together because our podcast creators are deeply invested in the brands and advertising that become part of their shows, that they asked us to give them a chance to sit down with marketers at scale and talk about what makes host-read creative work. What really differentiates podcasting and our iHeartPodcast Network from other mediums is that creators and fans expect the advertising to be endemic to the shows, often voiced by the hosts and authentic to the listening experience. This is a chance to roll up our sleeves and co-create, collaborate and showcase the simplicity, speed and creative potential of podcasting.”

Industry News

TALKERS News Notes

— NPR promotes Michel Martin to new a role as co-host of “Morning Edition.” Martin, who has been the host of the weekend edition of “All Things Considered” since 2015, takes over for Rachel Martin who is exiting to pursue other media opportunities. She begins working alongside Steve Inskeep, A Martínez and Leila Fadel on March 27.

The Los Angeles TimesJames Rainey writes a profile piece this week about Tavis Smiley, former PBS personality and current owner of KBLA, Los Angeles – a talk station targeting the Black community. The piece addresses Smiley’s legal battles with PBS after he was accused of sexually harassing multiple women, the court case he lost and one he’s still involved in. It also looks at his efforts to reach the Black community via KBLA and its talk hosts. Read the LA Times story here.

— Edison Research is presenting a four-part series through its Edison’s Weekly Insights exploring the “power of traditional AM/FM radio in the U.S. This week’s edition reports, based on Edison’s Share of Ear study, “Listeners age 13+ in the U.S. spend 59% of their daily, ad-supported audio time with AM/FM radio, more time than with all other ad-supported audio sources combined, including YouTube, podcasts, and ad-supported streaming services. AM/FM radio is the top ad-supported audio source for all ages in the U.S., including Gen Z (age 13-24) who spend 33% of their daily ad-supported audio time with AM/FM radio, more than for any other ad-supported platform.” Read the story here.

Industry News

Top News/Talk Media Stories for Week of March 6 – 10

The relations between the U.S., China, and Russia as China threatens the U.S. for trying to “encircle and contain” it while the U.S. watches China cozy up to Vladimir Putin and refuse to condemn Russia’s aggression in Ukraine was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the use of security video from the U.S. Capitol by FOX News personality Tucker Carlson to downplay the events of January 6, followed by the state of the U.S. economy and the Fed’s warning that interest rates will continue to be pushed up at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media this week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry Views

The Uniqueness of the American Radio Talk Show Host

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Talk show talent, program directors, show producers and broadcast business decision-makers represent the core readership of this publication. Sometimes we are so close to something that we fail to see it for what it really is. That is the case of the “talk show host” in American radio. Michael Harrison refers to the often-shameless targeting of audiences as “the daily dance of affirmation.” I view the daily process of radio talk show hosting at its very core, as “the daily dance of freedom.”

Talk show hosts are a rare breed and endangered species who enjoy a unique freedom in American radio. Hosts can actually talk about whatever they want! Of course, they are subject to both the rewards and consequences of this freedom – but the process of doing a live talk show, sparked by opinion and controversy, is so spontaneous and uniquely dynamic that it cannot be controlled on a minute-to-minute level without losing the flavor that makes it so special and long-lived.

During a decade as a top-five market and network talk show host, no one has ever told me what to talk about. And for zillions of years as a programming executive prior to that, I never told a host what to talk about on their next show.

Talk hosts are granted remarkable radio freedom!  Music jocks haven’t had that freedom since the 1960s. Music jocks have to get up the courage to ask permission to merely change the order of songs on their play list. Talk show hosts “own” three or four hours a day on a significant station or stations to say whatever they wish. That’s amazing! At first that freedom was a daunting, humbling challenge for me. However, I have been guided by my experience in programming or having launched some of the world’s most successful talk stations.

Based on that experience from both sides of the mic, here’s what works: Talk can entertain a listener of any age and demographic if the host talks about the listener’s day. I talk about my day framed for a listener, one listener – water in the basement, trouble with the sister-in-law, the parent-teacher conference, more trouble with the sister-in-law, the check engine light in the car never wants to go out, life at Walmart. I talk from a place of trust.

Trust that events that poke the landscape of our lives are a very big deal. Trust that I will never find the “right” topic on any editorial page. Trust that you, dear listener, already know who you are going to vote for in any election and that this English major does not have the magic wand to change your mind. Trust that my on-air opinion must never waiver or we have no show.

Listen to talk shows and stations that reach demos under 50:  WMMS, Cleveland; KFI’s John and KenCasey Bartholomew at WBAP, Dallas; KMBZ, Kansas City; KFBK, Sacramento; the Elvis Duran Show; and streaming with Bubba the Love Sponge or Phil Hendrie. Those successful shows embrace the scope of conversation two best friends would have on the phone today. If two best friends would discuss a topic, why wouldn’t you share it on the air? If two best friends would never discuss it, why would you ever put it on the air?

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. 

Industry News

Townsquare Media Q4 2022 Net Revenue Up 8.8%; Full Year Up 10.8%

Townsquare Media reports operating results from the fourth quarter of 2022 and for the full year. Net revenue for Q4 of 2022 was $120.3 million, an increase of 8.8% over the same period in 2021. For the full year of 2022, net revenue was $463 million, an increase of 10.8% over the full year of 2021. While net income was up over 100% in Q4 of 2022 over Q4 of 2021, net income for the full year 2022 was $14.4 million, down 23.4% over the full year 2021. While Broadcast Advertising net revenue for the full year 2022 was up 3.8% over the full year 2021, Townsquare is upbeat about its Digital segment. CEO Bill Wilson says, “I am proud to report that Townsquare’s transformation into a Digital First Local Media Company allowed us to deliver record results in 2022 despite a progressively challenging economic landscape… 2022 was a significant inflection point for our company. It marked the first year where radio no longer comprised the majority of our revenue and profit, further separating Townsquare from our local media peers, and placing a spotlight on our world-class team and our unique and differentiated strategy, assets, platforms and solutions. Our growth engine has been and will continue to be our digital solutions, which were the primary driver of our 2022 growth. Total digital revenue increased +16% year-over-year (and +12% in the fourth quarter) to $231 million, and total digital Adjusted Operating Income increased +12% year-over-year to $69 million, representing a 30% profit margin. We believe Townsquare’s ability to drive profitable, sustainable digital growth is a key differentiator for our company, and we reaffirm our expectation that our digital revenue will grow to at least $275 million by 2024. We are uniquely positioned as a Digital First Local Media Company focused principally on markets outside of the Top 50 in the United States, with a resilient digital growth engine supported by both a recurring subscription digital marketing solutions business, with a large addressable market and limited competition, and a highly differentiated digital advertising technology platform. We believe that our business model and strategy position us to weather the current economic environment better than most… Our success has been and will continue to be the result of the Townsquare Team focusing on what we do best: creating high quality, local original content for our audiences and delivering creative and cost-effective marketing solutions for our local clients with strong return on investment.”

Industry News

MIW’s Speak Up Mentoring Program Open for Applications

Mentoring and Inspiring Women in Radio, Inc announces that the application window for MIW’s 2023 Speak Up Mentoring Program opens today (3/9) and closes on March 31. Speak Up! is a one-year mentorship program created in partnership with Media Staffing Network founder and CEO Laurie Kahn before her passing last October. MIW says, “The program encapsulates so much of what Laurie brought to the industry; a mentorship that encourages and empowers women to develop confidence, sharpen communication skills and hone the ability to effectively speak up in order to further attain career and personal goals.” One candidate from radio broadcasting, located in a small to medium radio market from any department, will be selected for the 2023 program. Find out more about the program and apply here.

Industry News

Yesterday’s (3/8) Top News/Talk Media Stories

FOX News host Tucker Carlson’s airing January 6 video attempting to prove what happened at the Capitol was “mostly peaceful”; a House committee begins hearings in which it suggests an investigation into the lab leak theory of COVID-19’s origins should be investigated; U.S.-China relations as China accuses the U.S. of trying to “encircle and suppress” China’s progress; Russia’s intensifying fighting to take the Ukrainian city of Bakhmut; President Joe Biden’s plan to present his budget proposal including tax hikes that would cut the federal deficit by $3 trillion; two Americans are killed in Mexico traveling for a medical procedure; Senate Minority Leader Mitch McConnell is hospitalized after falling; and Central and Northern California prepare for another powerful snow and rain storm were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Industry News

KOA, Denver Host Mandy Connell Guests on Harrison Podcast

Face - HeadMandy Connell, heard 12:00 noon – 3:00 pm daily on iHeartMedia powerhouse KOA, Denver, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Connell, whom Michael Harrison describes as “one of the best local radio talk show hosts in America,” covers a wide array of subjects from local and national politics with an independent conservative perspective to her day-to-dayFace - Hair insights as a wife, a mom, a foodie, and a self-proclaimed “mediocre driver who never sees the speed traps until it’s too late.” At last year’s national TALKERS convention, she was awarded the prestigious honor – 2022 Talk Radio Industry Woman of the Year. As we are about to celebrate International Women’s Day, Harrison and Connell engage in a candid conversation about the current status of women in talk radio and her experiences being a female in the broadcasting business for more than a quarter century. They also discuss the impact of rapidly evolving 21st century communications technology and the challenges these dizzying changes are imposing on parenting. Listen to the podcast in its entirety here.

Industry News

Yesterday’s (3/7) Top News/Talk Media Stories

Fed chair Jerome Powell tells the Senate Banking Committee the Fed is likely to raise interest rates much higher to curb inflation; China’s foreign minister Qin Gang threatens the U.S. with “conflict and confrontation” for trying to “encircle and suppress” China; the proposed ban on TikTok gains support from the White House; two Americans are dead after being kidnapped by Mexican drug gangs; Russia’s invasion of Ukraine and China’s cozying up to Vladimir Putin; the protests in Paris over the raising of the retirement age; controversy over FOX News’ Tucker Carlson portraying January 6 as a “mostly peaceful” event; and California’s severe weather threat changes from snow to floods were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Erick Erickson Partners with Compass Media for Syndication

WSB-AM/WSBB-FM, Atlanta-based talk radio host Erick Erickson and Compass Media Networks partner for the syndication efforts of his program. Erickson has been syndicating his program via his own Resurgent Radio LLC to about 30 affiliates but now begins working with Compass to grow the program that airs live from 12:00 noon to 3:00 pm ET.  Erickson says, “We are thrilled to embark on this next chapter of our growth and are so appreciative of our friends and partners who have supported us.” Compass Media Networks CEO and founder Peter Kosann states, “At a critical time in our nation’s history and just as the public starts to turn their attention to the upcoming presidential election cycle, we are thrilled to bring Erick Erickson to the national stage. Erick is a winner by every metric, and we are lucky to call him our friend and colleague.”

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SiriusXM Cuts Workforce by 8%

News of satellite radio firm SiriusXM cutting 8% of its staff – about 475 jobs – is being widely reported after CEO Jennifer Witz sent a companywide email revealing the company’s plans. In her comments regarding the company’s 2022 fourth quarter and full-year operating results, Witz called 2022 a “strong year,” but added, “In 2023, we expect SiriusXM to deliver strong operating performance and generate significant cash, even as we face a challenging economic environment and continue to make material investments in our technology infrastructure.” Witz adds, “Over the past five years, our business has grown and expanded with the addition of new acquisitions, business lines, and revenue streams. Now, we have completed an assessment of our departments and functions to determine where we can improve collaboration, consolidate teams to achieve greater efficiencies, and ultimately, design an organization structure that is best positioned to achieve our priorities. As a result, nearly every department across SiriusXM will be impacted. We believe the new operational design will allow us to move faster and more effectively as we take on new challenges across our business.” While numerous companies report net losses each quarter, SiriusXM has been reporting net income for some time. The company reported net income of $1.2 billion for 2022, but that was a decline of $100 million from the $1.3 billion in net income it reported for 2021.

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Danielle Lin’s Weekend Show Joins KSRO, Santa Rosa

The lifestyle and wellness talk programming on Amaturo Sonoma Media Group’s KSRO-AM/K278CD, Santa Rosa, California expands as the “Danielle Lin Show” is added to the schedule for air Sundays from 10:00 am to 12:00 noon. The station says, “We are delighted to welcome back the ‘Danielle Lin Show! The Art of Living and Science of Life.’ Lin’s warm and friendly style, along with her topical and relevant content, is an invaluable addition to our vibrant weekend lineup. Danielle Lin’s approach is a breath of fresh air that is undeniably in alignment with so many of the social issues facing all of our lives today. When you leave her conversations, you feel better about your life. With her four-decade broadcast history, we can rely on impeccable quality in programming and a trusted voice for longevity sponsorships.”

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Yesterday’s (3/6) Top News/Talk Media Stories

China’s new foreign minister Qin Gang defends China’s relationship with Russia and warns the U.S. about interfering; Russia’s efforts to take the Ukrainian city of Bakhmut; former Vice President Mike Pence asks a judge to block a subpoena for his January 6 testimony; the battle in Congress over the U.S.’s debt ceiling; the U.S. economy and Fed chair Jerome Powell’s scheduled testimony today (3/7) before the Senate Banking Committee; the Biden administration’s immigration policies and its consideration of reinstating the detention of migrants; four Americans are kidnapped in Mexico by an armed gang; the severe winter weather hitting California; and tennis star Novak Djokovic seeks a COVID vaccine exemption to play in the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

“Alabama Unfiltered Radio” Joins WACV-FM, Montgomery

The talk radio program “Alabama Unfiltered Radio” starring host Scott Beason joins the lineup of Bluewater Broadcasting’s WACV-FM, Montgomery, Alabama “News Talk 93.1” in the 9:00 am to 12:00 noon daypart, beginning Wednesday (3/8).  The program is produced by the nonprofit LLC 1819 News, which says, “Beason is an Alabama native and former member of the Alabama Legislature, serving both in the House and Senate, and he has prior experience hosting Yellowhammer Radio.” 1819 News says, “From politics to faith, ‘Alabama Unfiltered Radio,’ covers the topics you won’t hear in the mainstream media. Listen in on dinner-table-style discussions between Scott and his co-hosts, Amie Beth Shaver and Allison Sinclair, on important topics you actually care about — news, current events and culture from a traditional conservative, Southern, Christian worldview presented in a very entertaining and never boring way.”