Industry News

Townsquare Media Q4 2022 Net Revenue Up 8.8%; Full Year Up 10.8%

Townsquare Media reports operating results from the fourth quarter of 2022 and for the full year. Net revenue for Q4 of 2022 was $120.3 million, an increase of 8.8% over the same period in 2021. For the full year of 2022, net revenue was $463 million, an increase of 10.8% over the full year of 2021. While net income was up over 100% in Q4 of 2022 over Q4 of 2021, net income for the full year 2022 was $14.4 million, down 23.4% over the full year 2021. While Broadcast Advertising net revenue for the full year 2022 was up 3.8% over the full year 2021, Townsquare is upbeat about its Digital segment. CEO Bill Wilson says, “I am proud to report that Townsquare’s transformation into a Digital First Local Media Company allowed us to deliver record results in 2022 despite a progressively challenging economic landscape… 2022 was a significant inflection point for our company. It marked the first year where radio no longer comprised the majority of our revenue and profit, further separating Townsquare from our local media peers, and placing a spotlight on our world-class team and our unique and differentiated strategy, assets, platforms and solutions. Our growth engine has been and will continue to be our digital solutions, which were the primary driver of our 2022 growth. Total digital revenue increased +16% year-over-year (and +12% in the fourth quarter) to $231 million, and total digital Adjusted Operating Income increased +12% year-over-year to $69 million, representing a 30% profit margin. We believe Townsquare’s ability to drive profitable, sustainable digital growth is a key differentiator for our company, and we reaffirm our expectation that our digital revenue will grow to at least $275 million by 2024. We are uniquely positioned as a Digital First Local Media Company focused principally on markets outside of the Top 50 in the United States, with a resilient digital growth engine supported by both a recurring subscription digital marketing solutions business, with a large addressable market and limited competition, and a highly differentiated digital advertising technology platform. We believe that our business model and strategy position us to weather the current economic environment better than most… Our success has been and will continue to be the result of the Townsquare Team focusing on what we do best: creating high quality, local original content for our audiences and delivering creative and cost-effective marketing solutions for our local clients with strong return on investment.”

Industry News

MIW’s Speak Up Mentoring Program Open for Applications

Mentoring and Inspiring Women in Radio, Inc announces that the application window for MIW’s 2023 Speak Up Mentoring Program opens today (3/9) and closes on March 31. Speak Up! is a one-year mentorship program created in partnership with Media Staffing Network founder and CEO Laurie Kahn before her passing last October. MIW says, “The program encapsulates so much of what Laurie brought to the industry; a mentorship that encourages and empowers women to develop confidence, sharpen communication skills and hone the ability to effectively speak up in order to further attain career and personal goals.” One candidate from radio broadcasting, located in a small to medium radio market from any department, will be selected for the 2023 program. Find out more about the program and apply here.

Industry News

Yesterday’s (3/8) Top News/Talk Media Stories

FOX News host Tucker Carlson’s airing January 6 video attempting to prove what happened at the Capitol was “mostly peaceful”; a House committee begins hearings in which it suggests an investigation into the lab leak theory of COVID-19’s origins should be investigated; U.S.-China relations as China accuses the U.S. of trying to “encircle and suppress” China’s progress; Russia’s intensifying fighting to take the Ukrainian city of Bakhmut; President Joe Biden’s plan to present his budget proposal including tax hikes that would cut the federal deficit by $3 trillion; two Americans are killed in Mexico traveling for a medical procedure; Senate Minority Leader Mitch McConnell is hospitalized after falling; and Central and Northern California prepare for another powerful snow and rain storm were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Industry News

KOA, Denver Host Mandy Connell Guests on Harrison Podcast

Face - HeadMandy Connell, heard 12:00 noon – 3:00 pm daily on iHeartMedia powerhouse KOA, Denver, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Connell, whom Michael Harrison describes as “one of the best local radio talk show hosts in America,” covers a wide array of subjects from local and national politics with an independent conservative perspective to her day-to-dayFace - Hair insights as a wife, a mom, a foodie, and a self-proclaimed “mediocre driver who never sees the speed traps until it’s too late.” At last year’s national TALKERS convention, she was awarded the prestigious honor – 2022 Talk Radio Industry Woman of the Year. As we are about to celebrate International Women’s Day, Harrison and Connell engage in a candid conversation about the current status of women in talk radio and her experiences being a female in the broadcasting business for more than a quarter century. They also discuss the impact of rapidly evolving 21st century communications technology and the challenges these dizzying changes are imposing on parenting. Listen to the podcast in its entirety here.

Industry News

Yesterday’s (3/7) Top News/Talk Media Stories

Fed chair Jerome Powell tells the Senate Banking Committee the Fed is likely to raise interest rates much higher to curb inflation; China’s foreign minister Qin Gang threatens the U.S. with “conflict and confrontation” for trying to “encircle and suppress” China; the proposed ban on TikTok gains support from the White House; two Americans are dead after being kidnapped by Mexican drug gangs; Russia’s invasion of Ukraine and China’s cozying up to Vladimir Putin; the protests in Paris over the raising of the retirement age; controversy over FOX News’ Tucker Carlson portraying January 6 as a “mostly peaceful” event; and California’s severe weather threat changes from snow to floods were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Erick Erickson Partners with Compass Media for Syndication

WSB-AM/WSBB-FM, Atlanta-based talk radio host Erick Erickson and Compass Media Networks partner for the syndication efforts of his program. Erickson has been syndicating his program via his own Resurgent Radio LLC to about 30 affiliates but now begins working with Compass to grow the program that airs live from 12:00 noon to 3:00 pm ET.  Erickson says, “We are thrilled to embark on this next chapter of our growth and are so appreciative of our friends and partners who have supported us.” Compass Media Networks CEO and founder Peter Kosann states, “At a critical time in our nation’s history and just as the public starts to turn their attention to the upcoming presidential election cycle, we are thrilled to bring Erick Erickson to the national stage. Erick is a winner by every metric, and we are lucky to call him our friend and colleague.”

Industry News

SiriusXM Cuts Workforce by 8%

News of satellite radio firm SiriusXM cutting 8% of its staff – about 475 jobs – is being widely reported after CEO Jennifer Witz sent a companywide email revealing the company’s plans. In her comments regarding the company’s 2022 fourth quarter and full-year operating results, Witz called 2022 a “strong year,” but added, “In 2023, we expect SiriusXM to deliver strong operating performance and generate significant cash, even as we face a challenging economic environment and continue to make material investments in our technology infrastructure.” Witz adds, “Over the past five years, our business has grown and expanded with the addition of new acquisitions, business lines, and revenue streams. Now, we have completed an assessment of our departments and functions to determine where we can improve collaboration, consolidate teams to achieve greater efficiencies, and ultimately, design an organization structure that is best positioned to achieve our priorities. As a result, nearly every department across SiriusXM will be impacted. We believe the new operational design will allow us to move faster and more effectively as we take on new challenges across our business.” While numerous companies report net losses each quarter, SiriusXM has been reporting net income for some time. The company reported net income of $1.2 billion for 2022, but that was a decline of $100 million from the $1.3 billion in net income it reported for 2021.

Industry News

Danielle Lin’s Weekend Show Joins KSRO, Santa Rosa

The lifestyle and wellness talk programming on Amaturo Sonoma Media Group’s KSRO-AM/K278CD, Santa Rosa, California expands as the “Danielle Lin Show” is added to the schedule for air Sundays from 10:00 am to 12:00 noon. The station says, “We are delighted to welcome back the ‘Danielle Lin Show! The Art of Living and Science of Life.’ Lin’s warm and friendly style, along with her topical and relevant content, is an invaluable addition to our vibrant weekend lineup. Danielle Lin’s approach is a breath of fresh air that is undeniably in alignment with so many of the social issues facing all of our lives today. When you leave her conversations, you feel better about your life. With her four-decade broadcast history, we can rely on impeccable quality in programming and a trusted voice for longevity sponsorships.”

Industry News

Yesterday’s (3/6) Top News/Talk Media Stories

China’s new foreign minister Qin Gang defends China’s relationship with Russia and warns the U.S. about interfering; Russia’s efforts to take the Ukrainian city of Bakhmut; former Vice President Mike Pence asks a judge to block a subpoena for his January 6 testimony; the battle in Congress over the U.S.’s debt ceiling; the U.S. economy and Fed chair Jerome Powell’s scheduled testimony today (3/7) before the Senate Banking Committee; the Biden administration’s immigration policies and its consideration of reinstating the detention of migrants; four Americans are kidnapped in Mexico by an armed gang; the severe winter weather hitting California; and tennis star Novak Djokovic seeks a COVID vaccine exemption to play in the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

“Alabama Unfiltered Radio” Joins WACV-FM, Montgomery

The talk radio program “Alabama Unfiltered Radio” starring host Scott Beason joins the lineup of Bluewater Broadcasting’s WACV-FM, Montgomery, Alabama “News Talk 93.1” in the 9:00 am to 12:00 noon daypart, beginning Wednesday (3/8).  The program is produced by the nonprofit LLC 1819 News, which says, “Beason is an Alabama native and former member of the Alabama Legislature, serving both in the House and Senate, and he has prior experience hosting Yellowhammer Radio.” 1819 News says, “From politics to faith, ‘Alabama Unfiltered Radio,’ covers the topics you won’t hear in the mainstream media. Listen in on dinner-table-style discussions between Scott and his co-hosts, Amie Beth Shaver and Allison Sinclair, on important topics you actually care about — news, current events and culture from a traditional conservative, Southern, Christian worldview presented in a very entertaining and never boring way.”

Industry News

Top News/Talk Media Stories Over the Weekend

Former President Donald Trump speaks at CPAC; the race for the GOP nomination in ’24; U.S.-China relations and warnings from the West that China should not assist Russia in its invasion of Ukraine; President Joe Biden visits Selma, Alabama and promotes voting rights legislation; a second Norfolk Southern train derailment happens this time in Springfield, Ohio; Russia’s battle to take control of the Ukrainian city of Bakhmut; the U.S. Energy Department’s conclusion that COVID-19 was the result of a Chinese lab leak; the testimony from FOX News executives and personalities in the Dominion Voting Systems lawsuit; and Lynyrd Skynyrd guitarist Gary Rossington dies were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Edison Presents 25th Edition of The Infinite Dial Study

Edison Research presented the result of its The Infinite Dial 2023 study during a webinar on Thursday (3/2). It represented the 25th anniversary of the study that Edison says is “the longest-running survey of digital media consumer behavior in America.” When the study debuted in 1998, 31% of Americans had internet access compared with 95% in 2023. In 1998, half of households had a computer, compared with 91% of Americans in 2023 who carry a computer – a smartphone – with them all the time. Other findings from this year’s edition of the study include: 1) 75% of Americans 12+ have listened to online audio in the last month; 2) Among U.S. adults age 18+ who have ridden in a car in the last month, 37% are listening to online audio in the car, up from 32% last year; 3) 42% of Americans 12+ have listened to a podcast in the last month, a new all-time high and up from 38% in 2022; and 4) 38% of U.S. adults age 18+ who have ridden in a car in the last month say they listen to podcasts in the car, up from 32% in 2022. Edison Research VP Megan Lazovick says, “After two previous annual studies that showed clear effects from the COVID-19 disruptions, the trends in audio and social media habits seem to be back on pattern. The growth of online audio and podcasting to record high levels is exciting to reveal.” See more about the study here.

Industry News

Top News/Talk Media Stories for February 27 – March 3

Russia’s ongoing invasion of Ukraine, the UN General Assembly vote condemning the invasion and Vladimir Putin’s threats against the West combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was U.S.-China relations in the wake of the spy balloon matter and China’s cozying up to Russia, followed by the U.S. Energy Department concluding that COVID-19 was the result of a Chinese lab leak at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Yesterday’s (3/1) Top News/Talk Media Stories

Attorney General Merrick Garland testifies before the Senate Judiciary oversight committee; Chicago Mayor Lori Lightfoot loses reelection bid as crime in the city becomes chief election issue; the U.S. Energy Department’s conclusion that COVID was the result of a Chinese lab leak; the G-20 meeting in New Delhi, India; Russia’s ongoing invasion of Ukraine; Belarus leader Alexander Lukashenko visits Xi Jinping in Beijing; testimony from the Dominion Voting Systems suit against FOX News; the numerous legal issues facing former President Donald Trump; the deadly Greek high-speed train crash; and Harry and Meghan are ousted from Frogmore Cottage by King Charles III were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

The Daily Dance of Affirmation

By Michael Harrison
Publisher
TALKERS

Talkers Magazine - Talk radioThe embarrassing situation and accompanying financial vulnerability being faced by our colleagues at FOX News is a high-profile example of the consequences of audience “targeting” that has become the common positioning strategy in today’s competitive media marketplace.  The process is simple: You give the specifically targeted audience what it wants, not necessarily what it needs, even if what it wants is of dubious quality or unhealthy and – in the case of political talk media – untrue. It is a problematic, unsavory practice that has been brewing in our industry for years and, in the case of FOX, the proverbial toxicity has just hit the fan.

However, those in both the talk and print media, who are sanctimoniously gloating over FOX’s self-imposed misfortune, had better take a real hard look at themselves in the mirror. The strategy of serving up red meat to highly defined core audiences is practiced almost religiously by both the left and the right (not to mention purveyors of sports talk, specialty subjects and even music) – and the tolerance for talent deviation from this course by management has dwindled to almost zero. Today’s overworked and fear-driven managers have no stomach for audience complaints or ratings dips resulting from hosts saying things that do not resonate with the almighty “core.”

Smart programmers over the decades (and I’ve known some) understand that doggedly super-serving the low-hanging fruit of the core eventually yields diminishing returns. You wind up with a happier-but-shrinking audience of increasingly off-kilter zealots who eventually viciously turn on you when you stop feeding them the red meat they crave in what I call the daily dance of affirmation. It is that philosophical gray area between flat out lying or simply being wrong. What it comes down to is this inconvenient truth: programming for ratings, sponsorship support and audience approval isn’t simple.

Heaven help the progressive host who finds fault with Saint Biden or the conservative host who goes against the insidiously pervasive Trump factor. Or the sports talk show host who complains about the downside of betting. Or the music jock who actually engages in music criticism. This is the industry’s elephant in the room.

It’s time to acknowledge the beast.

Michael Harrison is the publisher of TALKERS.  He can be reached by email at michael@talkers.com.

Industry News Uncategorized

TheVerge: Why iHeartMedia’s Conal Byrne is Bullish on Podcasting

Conal Byrne, the CEO of iHeartMedia Digital Audio Group, spoke with Nilay Patel about the podcasting industry at TheVerge’s recent Hot Pod Summit. In the wide-ranging interview, Byrne says iHeartMedia’s structure with its radio group part of the Multiplatform Division and podcasting part of the Digital Audio Group does not limit how the two interact. “To be clear though, there’s a whole lot of fluidity between these segments. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. We have this mantra at the company that ‘Any seller can sell anything any day of the week wherever they live and work,’ and that has rung pretty true. That’s driven most of our growth in podcasting over the last two, three, four years at the company.” He also credits iHeartMedia’s history as a radio company with educating him about how radio personalities have developed the art of conversation. “But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium.” Read the full story here.

Industry News

Yesterday’s (2/28) Top News/Talk Media Stories

The Supreme Court hears arguments over the constitutionality of President Joe Biden’s student debt forgiveness plan; the escalating military action in Russia’s invasion of Ukraine and Vladimir Putin’s threats against the West; Belarusian leader Alexander Lukashenko meets with Xi Jinping in Beijing; Lori Lightfoot loses reelection bid as mayor of Chicago after criticism over city’s crime spike; the U.S. Energy Department’s conclusion that COVID was likely the result of a Chinese lab leak; Attorney General Merrick Garland goes before a Senate Judiciary Committee oversight hearing today (3/1); the legal battles facing former President Donald Trump; and the record snow and rain hitting California were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Cumulus Launches Mark Levin YouTube Channel

Cumulus Media announces the launch of talk radio host Mark Levin’s official podcast channel on YouTube. Cumulus says, “The Mark Levin YouTube channel provides fans with a new platform to access each day’s podcast with new insights and unique commentary on the day’s top news events and issues from one of America’s pre-eminent constitutional experts and conservative voices.” Also featuring archived content, the official podcast YouTube channel offers Mark Levin Audio Rewind (complete audio of Levin’s Monday through Saturday podcast episodes), Mark’s Take on History – a collection of Levin’s monologues about key moments in American history, Newsmaker Interviews – Levin’s one-on-one sessions with notable figures, America’s Election Coverage – highlights from Levin’s election coverage over the years, and Shorts – Levin’s 59-second take on hot issues. Levin comments, “I am very excited about being on YouTube with my audio content. Having ‘The Mark Levin Show’ on another platform gives me a chance to connect with new listeners and bring fresh content to my longtime followers. I know there are a lot of different ways people find content, and this enables me to share my audio library in a creative way with a whole new audience.”

Industry News

Yesterday’s (2/27) Top News/Talk Media Stories

The U.S. Energy Department’s conclusion that the cause of COVID was likely a lab leak and renewed speculation the Chinese government knew about it; Ron DeSantis’ takeover of the Disney district; the Supreme Court hears arguments over President Joe Biden’s student debt relief program; the intensifying fighting in Russia’s invasion of Ukraine; House Speaker Kevin McCarthy’s issuing January 6 footage to FOX News Channel’s Tucker Carlson; the legal battles facing former President Donald Trump; the aftermath of the toxic train wreck in East Palestine, Ohio; the record snowfall in California and the tornadoes that swept through Oklahoma; the released testimony from the Dominion-FOX News lawsuit; and this week’s CPAC taking place in Maryland were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Maximizing Impact for Sponsors

By Michael Berry
Host, The Michael Berry Show
KTRH, Houston – iHeartRadio
Independent Syndication

Growing up in a small town, “word of mouth” was the most powerful form of advertising. It could make – or break – a business.  Malcolm Gladwell’s important Tipping Point book explained that movements, pandemics, and other things that “catch on” do so because of the influence of “connectors” – people who are asked for their opinion. Today, the media world likes to call them “influencers.”

For 17 years, I’ve entertained listeners on the radio and on podcast. Our show has built what many in the industry tell me is an impressive business model. Like Gladwell, I created our own vocabulary and I am strident in enforcing the use of it. Because words matter. I explain to companies that they are our “sponsors,” not “advertisers.” I explain that they put their name behind our show, just as I do for them. In a commercial break stop-set that will be several “commercials” for “advertisers,” but only a couple of my “endorsements.” I don’t speak for a company unless I believe in what they do and how they do it. Likewise, I encourage listeners to send me feedback on their experience with my show’s sponsors. I forward those to the sponsors, either with a request that they address the shortcoming in the service or an attaboy for a job well done.

Listeners tune in to radio, particularly talk radio, to hear the opinions of the host. The host’s opinion matters. If he shares his opinion on movies he likes, foods he enjoys, political candidates he supports, that opinion can affect what the audience does. It is also true that – if his recommendation is trusted by the listener – it can affect the choices the audience makes when they buy something or hire someone to perform a service. But it has to be an “endorsement.”

The radio industry, for many, many years, failed to recognize the value and power of an endorsement. Sellers would sell advertising to clients and get the on-air talent to read the copy points the client (or agency) wrote. Often listlessly, just reading. That is not an endorsement. It is not a host suggesting to his audience where he would personally buy a new door for his home, or take his wife for dinner. If, however, the “read” (a term that reflects that the host is simply reading words someone else wrote) were instead an endorsement, he wouldn’t need all those details. Instead, with just the name of the company, and the owner, and the phone number, as well as what category they are in, he would be able to speak for 30 seconds about why that business is special, why he would (and hopefully has already) use them.

An endorsement is a stamp of approval. It says you believe in someone or something. If an endorsement is really an endorsement, it doesn’t need new copy points to be “freshened up.” It doesn’t include discount offers, seasonal sales, “get in quick before they run out” scares, or other silly tricks Americans long ago learned to ignore. Using that language kills credibility. If I ask you where I should buy my car, and you have a dealer you believe in, you’ll refer me to them, and, if you really like them, call them yourself and ask them to take care of me. “Hook me up” as the kids say. I’m not going anywhere else after an endorsement like that.

Radio (and podcast) has a big future, because of the connection audiences have with hosts. Why abuse that connection? Why cheapen it? Sales reps should understand that and make it part of their pitch. My best sales reps literally dial up companies in industries I identify and start with the question, “Do you listen to The Michael Berry Show?” If the answer is no, I don’t want them as sponsors. I want folks who understand why I’m controversial, why my audience listeners, what my values are.

Radio and podcast’s future is dependent on a sound business model that understands what makes us special, unique, and better than other forms of media.

Here is my list of suggestions to sellers and hosts, in hopes of facilitating better results for show sponsors:

— Sellers should never pitch a client without asking the talent first.

— Talent should not endorse a company without researching and approving them.

— Talent should tell sellers what sorts of things they WANT to endorse. Guns, cigars, home improvement, cars, medical. The best endorsement is something the talent will use himself. An avid gun owner is going to present a very compelling (and effective/profitable) endorsement for a gun range he visits once a week. Look at how weight loss sponsors have profited when the host follows their program and endorses it on air.

— If a sponsor isn’t committed to a yearlong relationship, don’t do it.  It ruins credibility to change the endorsement inside the same category. Again, credibility is everything.

— Talent should develop personal relationships with sponsors. They can help listeners this way and the sponsors become show content.

— The value of talent to the station is far more than just ratings. Half my audience is 55+, so the 18-34 or 25-54 rating is less useful to me.  But when show sponsors stay on air for 10 or more years, it is a ringing endorsement that what we do works. They vote with their dollars. The whole point of ratings was to show agencies how many people listened, in hopes that that vast listening audience would respond to the commercials they hear, thus monetizing the show, right? Why not go straight to the “dollars in (from the sponsor), dollars out (listeners spending money with sponsors)” model?  Show sponsors who get tangible results from their partnership with talent don’t cancel their buy.

— Openly discuss how much money a talent brings into the station. The programming side of radio loves to talk about things that don’t generate dollars, while the sales side is often disconnected from the actual product they are selling.  Fix that.

Michael Berry is a longtime, high-ranking member of the TALKERS Heavy Hundred. He’s heard daily on KTRH, Houston and across the country on his own independent network.  Michael Berry can be emailed at michael@michaelberryshow.com.

Industry Views

Monday Memo: 5 Ws + $

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineLocal news sponsorship is an opportunity to “fish for whales,” institutional advertisers who can associate with something special. And, well-done, local news sure is special, because:

New-tech audio competitors don’t do it, and most AM/FM broadcast hours are now robotic.

Newspapers are in a tailspin swapping print dollars for digital dimes; and their – and TV stations’ – websites aren’t as portable as radio.

And it’s easier to add occasions of listening than to extend duration-per. Translation: There’s very little we do can keep someone in a parked car with the key on Accessories.

First things first: Plan NOW for The Big Story. In a recent column here I outlined the “break the glass” plan you should prep.

 As for day-to-day local news:

Who are you talking to? Habitual radio users – especially news/talk – are older-than-younger. Think Baby Boomers (born 1946-1964), who control most retail spending. And report information that matters to people with children of any age living at home (super-spenders) and people driving (what’s happening right now, and what threatens to block their path). Think “car radio” for busy people and you won’t turn-off anyone sitting-stiller.

What: INFLATION, health and safety, “survival information” (weather = news). Jim Farley, my successor managing WTOP, Washington, hung a sign in the newsroom: “WGAS,” his litmus test for relevance, “Who Gives A Shit?”

Where: What’s happening within your signal pattern? And when everyone’s buzzing about a big story elsewhere, localize by asking pertinent sources “if it happened here?” and Man-on-the-Street interviews (local accents) reacting.

When: What JUST happened…what’s happening right NOW…what happens NEXT. When you’re wall-to-wall, do frequent resets, because people believe your promos, and are tuning-in to know. Other times, specific goal: Each newscast sounds different than the last.

Why it matters to your listener: News people I coach will chisel this onto my tombstone: Report consequence, not process. Don’t give me the minutes of the City Council meeting, tell me how what-was-discussed will impact me. Rewrite press releases, which aren’t easy on the ear (“The public is asked…”), tend to be process-laden, and are often self-congratulatory.

Longtime ABC News executive Av Westin, one of two industry icons we lost in 2022: “I believe the audience at dinner time wants to know the answers to three very important questions: Is the world safe? Is my hometown and my home safe? If my wife and children are safe, what has happened in the past 24 hours to make them better off or to amuse them?”

Tips:

— Emulate your network’s writing style.

— HIGHLY recommended reading: “Writing Broadcast News: Shorter, Sharper, Stronger” by Mervin Block.

— Rewrite to favor The Magic Words “you” and “your” and avoid third-person-plural (words like “residents”). Instead of “Business owners interested in applying for these loans should contact…” say “If you’re a business owner…”

— Arrange with a local TV station (“our news partner NBC28”) to use their sound, in exchange for attribution (which will enhance their standing and serve to promote their newscasts).

I am encouraged by how much 2022 work sought me out, asking that I review stations’ local news copy, and work with the local newscasters whose work can habituate listeners and make money.

Make your work count twice.

— When you’re covering a meeting or event, ask people there something else too. “How are YOU feeling inflation?”

— Say WHERE you gathered comments. “We spoke to shoppers leaving Star Market in West Springfield.”

Al Primo, inventor of “Eyewitness News,” who also passed away last year: “People can tell their stories better than we can write them.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry Views

Pending Business: How Are We Doing?

By Steve Lapa
Lapcom Communications Corp
President

Talkers Magazine - Talk radioHow might we better serve you in the future? How would you rate our service?

These are two common questions you will see on many restaurant info cards as you pay for your meal. After all, the restaurant business is fundamentally based on great food and great service at a reasonable price. Think about this: If either of those two basic components, food (product) and service are missing, you are outta there!

Our radio/audio sales business is based on the same thing: great product and great service at a reasonable price. Yet, why is it you will never find yourself or a manager asking those questions as a part of your regular follow-up or follow-through routine? Oh sure, there is the ever-present pre-sell, “How can we help?” as your advertiser mutters, “lower rates,” under their breath. But seriously, no one above or below your pay grade can process or properly evaluate the answers to the two service questions posed, let alone act intelligently on the response. Could it be we still think our sales and management roles are rooted in show business and if we put on a great show delivering great ratings the advertisers will follow?

Some advertisers will show up, others need to be sold. With Zoom, Teams, programmatic, AI and other initiatives gaining more and more traction, the service improvements in salesmanship is becoming a lost art.

Time to hit the pause button, step back and learn from our friends in one of the oldest business categories on planet earth: hospitality. Let’s learn.

— Ask for feedback as you “serve.” Since my first meeting, my mantra for sellers and sales management was and still is, “How are we doing?” Go back to your winning and losing sales calls. Even managers should review meetings that did or did not move sales and ask, “How can I better serve______?”

— One step at a time. If you could improve just one thing to better serve an advertiser, what would it be? What could it be? Do you even know?

— Do you care? Ouch! Now that is a hard core, in-your-face question. Comfort zones are just so easy to occupy, we rarely push forward.

My real-world experience happened years ago when I asked our advertisers what we could do better to serve them. Many host-read advertisers wanted times sent to them in advance so they could hear the talent in real time. Every one of those advertisers became longterm fans. Do you send your advertisers host-read times in advance? Sometimes, it’s the little improvements that win big dollars when it counts.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

The Weekend’s Top News/Talk Media Stories

Russia’s ongoing invasion of Ukraine and the UN General Assembly votes calling for an end to the war; the U.S. Energy Department concludes COVID outbreak was likely caused by lab leak; the blowback against “Dilbert” creator Scott Adams after his tirade calling Black Americans a “hate group”; the snowy weather hitting Southern California; the aftermath of the toxic train wreck in East Palestine, Ohio; the GOP race for the nomination in ’24; the legal battles facing former President Donald Trump; President Joe Biden’s student loan forgiveness plan goes before the Supreme Court this week; and Sunday evening’s SAG Awards ceremony were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

TALKERS News Notes

— Saga Communications, Inc. will release its fourth quarter and year end 2022 financial results at 9:00 am ET on Thursday, March 9. The company will also hold a conference call on the same day at 11:00 am ET.

— SiriusXM renews the weekly program “Let’s Go!” that stars Tom Brady, Larry Fitzgerald and Jim Gray. It will air each week on SiriusXM’s Mad Dog Sports Radio and SiriusXM NFL Radio channels. Following those airings, the full-length podcast versions of Gray’s extended conversations with Brady and Fitzgerald will be available in the SXM App.

— Audacy’s Cadence13 and Parallel are producing a 15-part podcast series “This Little Light,” created and hosted by Red Hot Chili Peppers founding member Flea. The series is about falling in love with music, music education, and finding beauty in the chaos of the creative process. Flea, co-founder of the nonprofit Silverlake Conservatory of Music, invites musical guests from all genres to talk about how they fell in love with music, including the teachers that guided them, the influences that inspired them, and how the lessons they learned as young musicians have shaped their creativity, resilience, and careers. Guests range from legends to rising stars, and include Rick Rubin, Patti Smith, Thundercat, Margo Price and Cynthia Erivo.

— iHeartMedia and the NBA announce the new podcast, “Maxey On The Mic,” hosted by Philadelphia 76ers guard and 23-year-old Texas native Tyrese Maxey. Maxey says, “I’m thrilled to tip off my new podcast and can’t wait to tap in with my lineup of amazing guests. I’ve always wanted to do something like this and I’m grateful to the NBA and iHeartMedia for giving me this amazing platform.”

Industry News

Top News/Talk Media Stories for Week of February 20-24

President Joe Biden’s trip to Europe and his surprise journey to Ukraine was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was Russia’s continuing invasion of Ukraine, Vladimir Putin’s threats against the West and his exiting the nuclear arms treaty, followed by the strained relations between the U.S. and China over China’s spy program and its growing alliance with Russia at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry Views

The Power of Magical Contesting

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Radio is good at contests. TV and print suck at contests. However, when listeners are asked why they tune to radio, contests are at the bottom of the list.

Contests are at the bottom because the question is not worded correctly. Dozens of focus groups reveal that nobody admits to entering radio contests. Wrong question. We changed the question: “Most people enter radio station contests, which ones have you entered?

Nine out of 10 hands shot up – all groups all demos. Every time.  That’s not the news. The news is that all participants STILL HAD THE PRIZE.  Yes, they kept it as a valued treasure.

The contesters remembered the station, the time they won and the DJ, even if they won 20 years ago. Why? Because it was their brush with show business magic. Radio makes magic. The more magic radio makes, the greater its engagement with listeners.

There is no magic awarding “$1,000 in our national contest.” Imagine following the $1,000 station promo with a news story about $2 billion Powerball drawings. Radio cannot compete for prize money, but radio can compete with magic. Yes, the research will show that most people want to win cash, but radio can’t give away enough cash to be memorable or emotional. Radio can make magic with creativity for very little money.

At the end of this column I’ll share with you the most magical contest ever produced by a radio station. To make magic first dive into the list of needs in a person’s mind. In 1974! I launched the first PAY YOUR RENT OR MORTGAGE contest. It was on WOR-FM in New York City.  Every winner came to the station to pick up their check and made the same statement, “I bet no one else had a bigger rent.” The rent or mortgage payment looms so large in our collective brain that it is overwhelming. What else looms large in your listener’s brain -solve the need, award the prize. Turn the $1,000 cash from corporate into something cool and top of mind.

For true engagement, award a specific element from your station or show. For example, Robert Clotworthy is the VO announcer on History Channel’s Ancient Aliens and The Curse of Oak Island. You know the voice. Clotworthy is a frequent guest on my show, “Sterling on Sunday.”  As a prize, we offer Robert to voice your voice mail greeting: “IS PETER A REMNANT FROM OUR DISTANT PAST? ANCIENT ALIEN THEORISTS SAY…LEAVE A MESSAGE.”

Every winner will be asked by their friends “How did you get that???”

Three keys to a successful contest: The prize, the prize, the prize. Very important: The magic of the right prize benefits the overall appeal of the station to every listener, not just contest players. That urgent suggestion is rooted in this astonishing fact first revealed by early PPM data: Contest players are primarily contest players. The PPM measures actual people and actual behaviors. Most contest players float to ANY station offering contest prizes. When the contest is over, the players migrate to the next station offering a contest prize.

This is the most magical contest ever produced, please listen to the whole, humbling aircheck. https://youtu.be/yt3io2nFlt4

 Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com.

Industry News

NPR Announces Workforce Cuts

As reported by NPR’s own David Folkenflik, the public radio corporation is announcing it will trim its workforce by about 10%. NPR CEO John Lansing revealed the plans to staffers in a memo. Folkenflik reports that the laying off of at least 100 staffers is due to “the erosion of advertising dollars, particularly for NPR podcasts, and the tough financial outlook for the media industry more generally.” Lansing writes, “When we say we are eliminating filled positions, we are talking about our colleagues – people whose skills, spirit and talents help make NPR what it is today. This will be a major loss.” The story goes on to state, “On an annual budget of roughly $300 million, Lansing says, revenues are likely to fall short by close to $30 million, although that gap could reach $32 million.” Folkenflik notes, “The layoffs are in keeping with an increasingly grim landscape for media companies over recent months. Vox Media cut jobs by 7%; Gannett and Spotify by 6%. The Washington Post, owned by Amazon founder Jeff Bezos, eliminated its Sunday magazine and a handful of other jobs. After becoming part of Warner Bros. Discovery, CNN cut hundreds of jobs and killed off its brand-new streaming service, CNN+.” Read Folkenflik’s piece here.

Industry News

Edison Research Releases Black Podcast Listener Report 2.0

According to the Black Podcast Listener Report 2.0 from Edison Research with SXM Media and Mindshare USA, 43% of the Black 18+ population in the U.S. has listened to a podcast in the last month. Edison says that percentage is larger than the percentage of the overall 18+ population that reports listening to a podcast in the last month, which is 38%. Other findings of note from the study include: 1) Black women podcast listeners are more likely to be monthly listeners and Black men podcast listeners are more likely to be weekly listeners: Among Black monthly podcast listeners, 55% are women, but among Black weekly podcast listeners 52% are men; 2) Many Black monthly podcast listeners have begun listening to podcasts recently: 48% have been listening to podcasts less than a year; 27% have been listening less than six months; 3) 34% of Black monthly podcast listeners have stopped listening to a podcast they used to listen to regularly, but creators can address some of the reasons why: 24% of those who stopped listening said it was because the show stopped producing new episodes, 20% said they forgot about the show between seasons, 12% said the host offended them; and 4) Black weekly podcast listeners are more likely to engage with podcast advertisers than the overall U.S. weekly podcast listener: After hearing an ad on a podcast they regularly listen to, 61% of Black weekly podcast listeners (compared with 49% of U.S. weekly podcast listeners) recommended a product to a friend or family member; 68% of Black weekly podcast listeners (compared with 63% of U.S. weekly podcast listeners) gathered more information about a company or product; 52% of Black weekly podcast listeners (compared with 44% of U.S. weekly podcast listeners) purchased a product or service. Find out more about the report here.

Industry News

Yesterday’s (2/22) Top News/Talk Media Stories

The Russia-Ukraine war, Vladimir Putin’s recent threat against the West, and China’s diplomatic visit to Moscow; the Supreme Court’s hearing of arguments regarding the liabilities of social media platforms for what users post; Marjorie Taylor Greene’s “national divorce” suggestion; the race for the GOP nomination for president in ’24; the toxic train wreck in Ohio and criticism of Transportation Secretary Pete Buttigieg’s handling of it; Wednesday’s deadly Orlando shooting spree that left three dead; the attacks between Palestinians in Gaza and forces in southern Israel; and the massive winter storm affecting much of the Northern U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Curt Schilling Joins Outkick for Baseball Show

Former MLB pitcher Curt Schilling is joining Clay TravisOutKick to host a twice-weekly baseball video podcast that will debut on Friday (2/24). Outkick says “The Curt Schilling Baseball Show” will feature Schilling’s vast baseball knowledge, expert analysis, and unvarnished opinions on the most-talked-about issues and stories in the game. Clay Travis comments, “Curt Schilling is one of the best baseball analysts in the country. His hall-of-fame career and love for the game are evident to anyone who has ever followed him. OutKick is and will always be the strongest proponent for smart, original, funny and authentic voices in all of sports. He’s a perfect fit for the brand and I’m thrilled to welcome him to our team.” Outkick also reports that its January 2023 digital performance, where the platform saw 311% growth year-over-year in unique visitors, marked the most growth over 2021 among its competitive set. In the fourth quarter of 2022, the platform attracted 9.1 million multi-platform average unique visitors, up 235% from the fourth quarter of the prior year, according to Comscore.

Industry News

Yesterday’s (2/21) Top News/Talk Media Stories

President Joe Biden’s trip to Europe, his visit to Ukraine and Vladimir Putin’s renewed antipathy toward the West; U.S.-China relations as a top Chinese diplomat meets with Vladimir Putin; the Supreme Court hears arguments about Section 230 that gives immunity to digital platform owners from content posted by users; the Georgia grand jury indictment recommendations in the 2022 election results case; the toxic train wreck in Ohio and criticism of Transportation Secretary Pete Buttigieg; the Biden administration’s new rule affecting migrants who travel through other countries to enter the U.S. from Mexico; entrepreneur Vivek Ramaswamy joins the race for the GOP nomination for president in ’24; and the winter storm affecting much of the Northern U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Beasley Launches Cooper and Anthony Show in Three Markets

Beasley Media Group is producing a new program hosted by developmental psychologist Dr. Cooper Lawrence and radio personality Anthony Michaels that will air in evenings (7:00 pm to 12:00 midnight) on WRXK-FM, Fort Myers; WPBB-FM, Tampa; and KXTE-FM, Las Vegas. Beasley says that “Cooper and Anthony” is a “new conversational talk show, geared towards men, that will focus on sex, relationships and advice!” The duo has worked together since 2006, including a formerly syndicated radio show and a podcast. Beasley Media Group chief content officer Justin Chase says, “As someone who grew up listening to fun and edgy night shows like ‘Loveline’ and others, I’m very excited to launch the ‘Cooper & Anthony’ show on three of our great rock brands. They will most certainly make radio a lot more interesting at night in Fort Myers, Tampa and Vegas.” Cooper states, “This is the show I got into radio to do. I’ve been waiting for the right team with the same vision. We found it with the amazing folks at Beasley. Anthony and I can’t wait to share this show with our listening family, because it’s all about them!”