Monday Memo: Podcasting? Don’t Tweet Like Trump
By Holland Cooke
Consultant
X – which most people I hear still call “Twitter” – is a great way to attract new ears.
Tips:
— Write a stack of Tweets for each episode, and post at intervals, so you’re not further-down readers’ feeds then they are scrolling.
— Use # and @ to attract those with affinity to your subject and/or guest.
And don’t Tweet like Trump
4 reasons why:
— Relentless negativity gets old quickly. We all know, and seek to avoid, someone whose glass is ALWAYS half-empty. Don’t be him or her.
— Bellicose braggadocio gets old even quicker. And “I,” “I,” “I,” “me,” “me,” “me” emulates an unfortunate talk radio caricature podcasters want to avoid.
— Millennials – heavy podcast consumers — are repelled by acrimony and seek consensus.
— Once it’s out there, you can’t take it back… even if you delete-the-Tweet. The Library of Congress archives all Tweets, and they’re not the only ones. Those who don’t wish you well may have screen-grabbed what you posted… something politicians learn the hard way when their words show up on opponents’ campaign commercials. And we’ve all read radio trade press reports of DJs and talkers who’ve been fired for social media faux pas.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
things Iowa from border to border. The show will explore community events around the state, discuss current and political issues and highlight amazing feats in and around Iowa. It will also feature experts in a variety of industries and discuss current exploits by the biggest movers and shakers in the Hawkeye State.” Songer also hosts the afternoon drive show on iHeartMedia’s KFAB, Omaha. Prior to assuming that role he produced the WHO morning drive show. He says, “I’m incredibly grateful to have the opportunity to connect with Iowans all over the state and beyond. I can’t wait to continue the rich heritage of these legendary radio stations and to celebrate the next chapter of WHO and WMT!”
iHeartMedia’s area president for New York markets Albany and Poughkeepsie, as well as Sussex (New Jersey), Howard Greiner, transfers to Nashville where he becomes metro president. He will report to iHeartMedia division president Nick Gnau. Greiner will oversee all aspects of operations across multiple platforms, including broadcast, digital, mobile, social, and live events. According to iHeartMedia markets group president Hartley Adkins, “Nashville is an extremely important market for iHeartMedia. Howard continues to demonstrate strong leadership. With his expertise in media, advertising, and sales, I am confident he will build upon the incredible success and strong reputation that iHeartMedia Nashville has with its listeners, advertising partners, and the community.” Before joining iHeartMedia, Greiner held various executive roles in media and advertising. He spent two decades in Nashville. Included in iHM’s six-station Nashville cluster are news/talk WLAC and Black Information Network news affiliate WNRQ-HD2. Among persons 6+ in Nielsen Audio’s July 2024 sweep, WLAC (1.3) and WNRQ-HD2 (.3) finish at #18 and #21, respectively.
As part of a newly-signed pact between the “The Bob & Tom Show” and Cumulus Media’s Westwood One, the award-winning comedic morning drive program will remain on an affiliate base that includes 17 Cumulus Media stations. Westwood One president/Cumulus Media executive vice president of corporate strategy and development Collin R. Jones states, “‘The Bob & Tom Show’ has been making Americans laugh each morning for more than 25 years. It is an impressive achievement when a program can drive audience numbers and advertiser interest for a 
stretch this long. We at Westwood One are honored to continue our relationship with this exceptionally talented cast for years to come.” Host Tom Griswold comments, “We are truly pleased to continue working with our long-term partner, Westwood One, and with our incredible Cumulus Media affiliates. We have terrific teams and look forward to entertaining listeners with the funniest morning content available. The radio party rolls on – turn it up.” Inducted into the Radio Hall of Fame, “The Bob & Tom Show” airs weekdays 6:00 am – 10:00 am (ET) on over 100 stations and is available to stations of all formats.
Earlier this week (8/14), TALKERS reported the United States Bankruptcy Court for the Southern District of Texas Houston Division approved Audacy’s prepackaged plan for reorganization under Chapter 11 on February 20 (2024). The company was awaiting the FCC’s blessing on the plan to complete reorganization and its Debtor-in-Possession credit facility in the aggregate principal amount of $32 million, maturing next Monday (8/19). Audacy asked the Court to extend the maturation date to September 30, 2024. After a 1:00 pm (CT) hearing yesterday (8/15), U.S. Bankruptcy Judge Christopher Lopez – as expected – approved an emergency motion allowing Audacy to extend its pause on certain financial obligations beyond the original deadline. Audacy stated in its second quarter 2024 financial report that it expects to receive FCC approval in the third quarter of this year.
SiriusXM’s coverage of the Democratic National Convention will begin next Monday (8/19) at 7:00 am (ET) with Zerlina Maxwell’s “Mornings with Zerlina” on Progress (channel 127). Throughout the week she’ll interview politicians and experts, as well as provide her analysis of the previous night’s key moments. Another Progress host, Michelangelo Signorile, will walk throughout Chicago’s United Center, interviewing politicians; spokespeople; and experts. “Tell Me Everything” host John Fugelsang (9:00 am – 12:00 noon, ET) will anchor primetime coverage onsite. Meanwhile, SiriusXM POTUS (channel 124) hosts Steve Scully and Julie Mason will do their shows live from Chicago all week. Among others, Mason’s early confirmed guests include Colorado Senator Michael Bennet; Michigan Representative Debbie Dingell; Oregon Senator Jeff Merkley; and Florida Representative Debbie Wasserman Schultz. Weeknight political program “RealClearPolitics” (6:00 pm – 7:00 pm, ET) will broadcast live from the POTUS set on “Media Row” throughout the DNC. In addition to hosting their own shows, Scully and Mason will anchor special primetime coverage from inside the arena starting at 8:00 pm (ET), where they’ll provide analysis and also air the night’s big speeches.
NPR and participating member stations will begin coverage of the Democratic National Convention from Chicago next Monday and Tuesday (8/19
A collaboration among iHeartPodcasts, Universal Television, and Wolf Entertainment, unscripted “Law & Order: Criminal Justice System” is scheduled to premiere next Thursday (8/22). It marks the first venture into investigative journalism for the “Law & Order” franchise. iHeartPodcasts president Will Pearson tells TALKERS, “Listener interest in true crime continues to flourish with new stories constantly being sought out across platforms. ‘Law & Order’ is a legendary series. It’s an honor to team up with UTV, Wolf Entertainment, and executive producer Elliot Wolf to develop this original slate of podcasts.” Wolf Entertainment’s EVP/digital Elliot Wolf is co-creator of the upcoming Amazon Prime series “On Call.” He comments, “We’re thrilled to join forces with iHeartPodcasts and UTV to bring the real stories that have shaped our criminal justice system, the bedrock of the ‘Law & Order’ brand, to life. The goal coming in was always to push the boundaries of audio storytelling. This series delivers on that while still being deeply informative and entertaining.” The series will consist of four seasons, each with 12 episodes. The first season will be hosted by former Brooklyn homicide prosecutor Anna-Sigga Nicolazzi and will focus on the American mafia in New York City during the late-1970s.
Connoisseur Media Connecticut is looking for a talk show host for weekdays on WICC-AM/FM. This position will work a four-hour live talk program to air Monday through Saturday. The ideal candidate will be able to book guests, create compelling local content, field listener phone calls, and pivot subject matter as the local news cycle dictates. The station also has an opening for a morning news reporter for weekdays. This position will work weekdays during the Melissa in the Morning Show. The ideal candidate will be able to travel to Fairfield County locations and report live, collect and edit audio, post on social media, and deliver produced stories that can run throughout the day.
5,206 weekly podcast consumers age 13 and older in the U.S.) and the top three remain unchanged from the Q1 2024 data: 1) “The Joe Rogan Experience”; 2) audiochuck’s “Crime Junkie”; and The New York Times’ “The Daily.” Other moves of note include Ramsey Network’s “The Ramsey Show” up one spot to #15; The DailyWire’s “The Ben Shapiro Show” sliding three places to #16; and “The Tucker Carlson Podcast” dropping from #24 to #33. 
First”; 3) NBCUniversal News Group’s “Dateline NBC”; and 4) audiochuck’s “Crime Junkie.” Moving up to the #5 rank in July was Cumulus Podcast Network’s “The Dan Bongino Show.” Other moves of note include SiriusXM’s “The Megyn Kelly Show” rising three places to the #10 rank; Salem Podcast Network’s “The Charlie Kirk Show” up four spots to #14; and iHeartAudience Network’s “The Clay Travis & Buck Sexton Show” also up four places to the #19 rank. 
the Omni Nashville on Thursday, September 19. The Radio Hall of Fame will recognize its 2024 class of inductees at the gala event to be held in Music City for the first time ever. A portion of ticket purchases for the event is a tax-deductible charitable donation to the Museum of Broadcast Communications. 
reveal that AM/FM ads far outperform most social media ads. For example, the firm Adelaide found that for revery $1,000 spent on AM/FM ads it would require spending $2,635 on Facebook ads for the same amount of attentiveness. However, it also found that just $698 of YouTube ads would yield the same degree of attentiveness as $1,000 of AM/FM advertising. The blog post also addresses the myth that video ads are necessarily more effective than audio ads. 
awaiting the FCC’s blessing on the plan to complete reorganization and its Debtor-in-Possession credit facility in the aggregate principal amount of $32 million matures on August 19, 2024. (This DIP Facility allows Audacy to function during the reorganization period.) Audacy is asking the Court to extend the maturation date to September 30, 2024. Audacy stated in its second quarter 2024 financial report that it expects to receive FCC approval in the third quarter of this year. 
Director of Massachusetts General Hospital Center for Laryngeal Surgery and Voice Rehabilitation (MGH Voice Center). Dr. Zeitels says, “The Broadcasters Foundation has done amazing work over many years. I am impressed with their transparency and their commitment to providing aid to broadcast industry individuals in dire need. I am pleased that VHI will partner with the Foundation to help educate broadcasters throughout the US about voice problems they may be experiencing.” Through the efforts of Dr. Zeitels, Julie Andrews (the iconic actress who lost her singing voice) joined VHI at its incorporation as its Honorary Chairwoman. Dr. Zeitels is her current physician and surgeon. Since then, legendary vocalists Steven Tyler of Aerosmith, Roger Daltrey of The Who, Lionel Richie, and Keith Urban as well as broadcasters such as Joe Buck and Dick Vitale have provided invaluable support to the VHI to forward its mission. 
following response to the company’s decision: “The Writers Guild of America East is devastated that Audacy, the second largest radio company in America, today announced that they are shutting down WCBS Newsradio 880, a trusted news source for New Yorkers since 1924. There were 23 WGA East members laid off by Audacy, and we expect the company to comply with the applicable provisions in our collective bargaining agreement, including guaranteed severance. Audacy is the owner of more than 200 radio stations in nearly 50 markets. The closure of WCBS Newsradio 880 is another example of consolidation by a major media conglomerate, which ultimately deprives the public of critical local news stories with different perspectives. Audacy’s decision is even more egregious given that this is a critical election year. This is a giant loss for New York City and the news industry at large.”
loved my time there, but circumstances change and it was time to move on. I’m deciding next steps, and took some time away to collect myself and reassess my priorities. I still love telling stories, and want to continue to do so. What form that takes is still to be decided. It may end up that I start giving a more pointed (read: opinionated) take on some news and issues than I was able to before. But I also cherish impartial reporting and fairness. It’s the backbone of what I’ve always done and strive to do. That’s why I have remained silent thus far. But I continue to read and listen to both sides of the issues critical to Washington. I remain committed and engaged, even if I don’t have the same platform to speak through.”
of broadcast, events, digital and podcast products to advertisers across all markets. In this role, Reed will manage iHeartMedia’s largest individual sales team and create advertising opportunities for brands and iHeartMedia partners across the company’s array of platforms including radio broadcasting, digital, mobile, outdoor, live concerts and events and more. iHeartMedia president of multimarket partnerships Julie Donohue says, “We’re thrilled to welcome Angela and her extensive experience to iHeartMedia. We know she’ll make an immediate positive impact as SVP of our Inside Sales Division, a key role in keeping our company thriving and broadening our reach even further.” Reed most recently served as chief sales officer at Miradore, a purveyor of mobile device management software.
City; KOSY-FM, Cedar Rapids; KXIC-AM, Iowa City; and WFXN-AM, Quad Cities. The company says programming will highlight sports from University of Iowa, Iowa State University, various high schools and other local sports topics. The program lineup is: “The Morning Rush with Travis Justice and Ross Peterson” from 6:00 am to 8:00 am; FOX Sports Radio’s Dan Patrick from 8:00 am to 11:00 am; FSR’s “The Herd with Colin Cowherd” from 11:00 am to 12:00 noon; “Miller and Condon” from 12:00 noon to 2:00 pm; and “The Drive with Heather and Sean” from 2:00 pm to 6:00 pm.
the Audacy station to become part of a new show on FS1. Parkins has worked alongside Matt Spiegel on the afternoon drive program for the past seven years. This summer, Parkins filled in for Colin Cowherd on the cable TV show The Herd and reportedly acquitted himself well. The FS1 show is scheduled to launch this fall. Parkins and Audacy have not commented publicly about the story.
engineering. In his new role, he will be responsible for overseeing all engineering activities across Beasley’s 57 radio properties throughout the United States. Beasley CEO Caroline Beasley comments, “Lamar’s commitment, dedication and experience are exactly what we need as the organization continues to evolve and innovate into the future.” Smith, who will remain based in Charlotte, says, “Many thanks to Caroline and the Beasley family for this incredible opportunity. I look forward to being able to lead the engineering division as the company continues to evolve for years to come.”
65 after a battle with cancer. Burns hosted a show on WGDJ from 2012 through 2014. After leaving her radio show, she became director of operations at Veterans Miracle Center, where veterans and military personnel could get new items they need at no cost. 
Malone – an unapologetic liberal on a station comprised of conservative talk hosts – anchored the 9:00 am to 10:00 am hour. He posted to X, “I’ll have more to say later, but after decades of loyalty to my company, they fired me after my show today and didn’t give me a chance to say goodbye to my listeners. I’m grateful for all of the support I’ve received for so long.” Malone was a longtime cast member on the “Lanigan & Webster Morning Show” on WMJI-FM, Cleveland. His program on WTAM debuted in April of 2022. 
York market president Chris Oliviero states, “New York has always been proudly unique in supporting two all-news radio brands, but the news business has gone through significant changes. The headwinds facing local journalism nationwide made it essential to strategically reimagine how we deliver the news for the most impact. WCBS 880 has been one of the most respected radio stations in history, with a legacy cemented by the hundreds of world-class journalists, on and off the air, who willed it into existence over the decades. If it happened in New York or the world, you heard about it on WCBS 880. Today, 1010 WINS@92.3FM, equally iconic, moves forward as New York’s only 24/7 all-news station with the best distribution platform, the largest audience and the most recognized brand in the industry. All-news is a pillar of Audacy, and this decision, though difficult, fortifies that leadership position for generations to come.” Audacy says that to honor WCBS 880’s meaningful impact, the station will broadcast a live commemorative special, “WCBS 880 News: The People, the Moments, and the Events that Shaped our Lives,” on August 22 from 10:00 am to 1:00 pm ET. This special edition of “NEWSLINE” with Brigitte Quinn will include interviews and historical clips. Audacy New York will continue to serve as the exclusive rights holder and flagship audio home of the New York Mets. Audacy-produced broadcasts will continue to air on 880 AM and stream on the Audacy app.
“If you missed Biff & Bev in-the-Morning, you missed…” It’s a donut: produced open and close, with an aircheck clip in the middle.