LOOKING AHEAD to the Second Half of the Third Decade of the 21st Century
By Michael Harrison
TALKERS
Publisher
With the conclusion of 2025 at hand, we are entering the second half of the third decade of the 21st century. It will be a remarkably transitional period for the talk radio industry and its closely associated fields in talk media, as well as media-in-general.
Here’s what’s going to happen:
The age old “radio station” paradigm as a brick-and-mortar business/cultural/communications center will disappear. After more than a century, it will be financially and physically impractical to operate the process of “radio” as a federally licensed production company tethered to a broadcast tower that houses programming, sales, and a roster of creative practitioners under one roof on an employee-based payroll. Radio “stations” will be more of an esthetic meme than an actual physical place on a dial coming from a specific business space with desks and “departments.” Programming and sales – local, regional, and national – will be provided by “outside” sources. Most “talent” will operate as either independent contractors or employees (or “partners”) of these outside companies. Local-ness and/or national-ness will not depend upon actual location of sources but rather focus of content. The biggest challenge facing radio station owner/operators will be to transition their “media station” brands from being licensed entities to effectively competing in the “dark jungle” or “high seas” of unlicensed platforms… without going broke.
In the wider world of media:
AI is going to put “Hollywood” out of business. Oh, there will still be a nebulously geographic place in Southern California called “Hollywood” but it will no longer be mythically based on big studios, production companies, and star talent.
And lovers of freedom will come to recognize the communications arm of “Big Tech” as the greatest threat to liberty facing humanity since World War II.
More on the above in 2026.
Happy holidays!
Michael Harrison is the publisher of TALKERS. He can be contacted at michael@talkers.com.
addition to their existing audio distribution. When this video feature launches, creators will be able to upload their podcast episodes, including full-length video versions, through their standard RSS feeds for seamless distribution in iHeartRadio.” The company goes on to say that this feature will 1) allow podcasters to control how their content is presented; 2) allow creators control over their monetization, with no revenue share required to iHeart; and 3) give them the freedom to have their videos hosted and served from wherever they want and not be tied to an iHeart-owned hosting provider. iHeartMedia chairman and CEO Bob Pittman explains, “While audio remains the backbone of the podcast medium, as well as its primary source of audience connection and the reason for the industry’s explosive growth, video podcasting is now emerging as a completely separate and incremental form to audio, in the same way that podcasting evolved as a new layer on top of broadcast radio. At iHeartMedia creators come first. Providing this new video distribution capability for free to our creators is an additional testament to our continuing focus on creators’ success and is consistent with how and why the podcast industry was built to begin with.”
iHeartMedia’s studios in South Florida and airing in the 3:00 pm to 5:00 pm slot being vacated by Doug Gottlieb. iHeartMedia says, “Designed as a live radio extension of his popular podcast ‘Stugotz and Company,’ the show will bring together his regular crew along with a rotating cast of guest co-hosts, blending old friends and new voices.” Additionally, the Stugotz Podcast Network will launch with iHeartPodcasts, featuring “Stugotz and Company” and “God Bless Football,” plus more content to be launched later. Weiner says, “There was a ton of interest and a lot of great conversations, but it became obvious to me rather quickly that iHeart and FOX Sports Radio were going to be the landing spot. I miss doing live radio, and I was looking for a partner to grow my two existing podcasts and help us build out a network. To be able to partner with the biggest and best digital company on the planet – and host a daily, two-hour live radio show with two Hall of Famers, Dan Patrick and Colin Cowherd, as lead-ins – is a place, quite frankly, I never imagined arriving at, and an opportunity I wasn’t going to pass up.”
want guiding our Alaska operations. His passion for the Anchorage market, experience in broadcast and digital platforms, combined with his ability to build strong teams and elevate performance, makes him an outstanding fit. We are excited for the energy, vision, and expertise he will bring to our Alaska properties.” Day comments, “I’m truly thrilled to be joining the Connoisseur Media team and working alongside leaders who have such a clear vision for our business. It’s also incredibly exciting to return to a market I love, one that I believe has endless potential. I can’t wait to get to know each member of the Anchorage team and work together to achieve not only their personal goals, but the goals we have for the entire team.”
new regional director of sales and digital sales manager. Sullivan previously served with Audacy as SVP/market manager for Milwaukee & Madison. He says, “It’s a homecoming of sorts, having spent several 
years in Milwaukee and Madison. It’s truly a unique opportunity in our industry, given the fiercely independent and community focused culture of Civic Media. I was drawn to their guiding strategy of ‘Hometown Radio Refreshed.’ I look forward to working with the team and serving our local communities.” Jimenez most recently was general manager for Adams Publishing Group in Sun Prairie, Wisconsin. He remarks, “I look forward to working with all Civic Media team members to maximize their personal and professional growth, as well as assisting our clients and partners to thrive in the communities we mutually serve in Wisconsin and the Midwest.”
Benjamin Yount is taking over the 6:00 am to 9:00 am show hosting duties. Yount has been with the station since 2018 as host and news director. He comments, “WISN has always been about serving Wisconsin with smart, honest conversation, and I’m honored to take on 
morning drive. Our listeners count on us to start their day informed and engaged, and I’m excited to continue that in a new time slot while keeping the same commitment to strong local coverage.” Jason Goch, who has been a fill-in host on WISN, moves into the morning news anchor and late morning talk host role. He’ll handle news duties during Yount’s program and host his own talk show from 9:00 am to 11:00 am. Station program director Jerry Bott states, “This lineup builds on WISN’s momentum and reflects our focus on serving listeners with strong, credible voices throughout the day. Benjamin has earned the trust of our audience and brings proven ratings success to morning drive, while Jason is a terrific addition whose experience and versatility strengthen our local programming bench.”
working to empower local broadcasters to serve the public interest and meet the needs of their communities. As Congress, the Supreme Court, and the FCC have all made clear, broadcasters are different than every other distributor of media. Specifically, broadcasters are required by both the Communications Act and the terms of their FCC-issued licenses to operate in the public interest. This sets them apart from cable channels, podcasts, streaming services, social media, and countless other types of distributors that have no public interest obligation. The FCC’s broadcast hoax rule, its news distortion policy, its political equal opportunity regulation, its prohibition on obscene, indecent, and profane content, its localism requirements – all of those and more apply uniquely to broadcasters. Congress has instructed the FCC to enforce public interest requirements on broadcasters. The FCC should do exactly that.
news/talk WGBF-AM, Evansville, Indiana at the end of the broadcast day on December 31. The company clearly isn’t getting the returns it wants on the operation of the station. The story indicates that the signal is up for sale but it’s unclear if there is any interest in the station that was launched in 1923 by the Finke Furniture company. The calls stand for G.B. Finke. 
operations Mark Sullivan comments, “Andrea and I have worked alongside each other for decades and shared in many successes together. She has a long track record of driving results for our Lexington stations, rooted in her passion for the business and service to the community, our advertisers, listeners, and employees. This is a well-deserved opportunity for her, and I’m looking forward to her success in this new role as VP/market manager.” Ayers says, “I’m truly honored to accept the role of VP/market manager for Cumulus Lexington. I’m excited to bring my experience and passion to the table and work alongside such a talented group to drive growth, strengthen relationships, and deliver exceptional results.”
appreciate this real estate, and your feedback.
morning radio show with co-hosts DJ Envy, Jess Hilarious and Loren LoRosa. Charlamagne Tha God comments, “When it comes to iHeartMedia, gratitude will always be my attitude. They’ve created space for me to grow not just as talent, but as an executive and true partner through The Black Effect Podcast Network. To say that I’m thankful is an understatement. iHeart is the biggest and best audio company on the planet and audio is the foundation on which the whole media conglomerate will be built. Podcasting, live events, TV/film and documentaries, the sky is the limit for where we are going; and radio will always be at the core of it. Here’s to a new era of growth, impact, and prosperity.”
WNYM in 2014. Salem Media New York general manager Laura Sheaffer says, “Joe Piscopo remains one of the most dynamic talents in New York radio. His authenticity and connection with our listeners are extraordinary and extending his presence on ‘AM 970 The Answer’ was an easy decision. Joe continues to raise the bar every single morning.” Piscopo comments, “Our audience relies on us for honesty, respect, and straight talk about the issues that matter, and that trust means the world to me. And let’s be honest – only in New York do you wake up at 3:00 am and call it show business! I’m honored, grateful, and excited to keep sharing these mornings with such an amazing audience.”
regions. President of community markets John Karpinski says, “Mark and Jeff consistently demonstrate exceptional leadership in developing business, cultivating long-standing client relationships, and building high-performing sales teams. Their strategic vision and deep understanding of our business will be instrumental as we continue to invest in our people and platforms. I am excited to see the impact they will have across even more markets.” Additionally, Marshal Burgess, currently president of the Portland market, is promoted to region president of the Pacific Northwest Area expanding his responsibilities to include Seattle, Portland, and Spokane. Division president Nick Gnau states, “Marshal has been a cornerstone of iHeart’s success in the Pacific Northwest, consistently driving growth and fostering strong relationships throughout the region. With a deep understanding of the business and a proven leadership track record, he is well-positioned to lead the region and drive success.”
Chicago sports radio hosts Chris Bleck & Adam Abdalla airing from 12:00 noon to 3:00 pm ET. Jim Rome remains in the 3:00 pm to 6:00 pm ET daypart, followed by “BetMGM Tonight” with Brad Evans and Pat Boyle from 6:00 pm to 11:00 pm ET. Finally, “Westwood One Sports Night” will be hosted by Lynnell Willingham and Josh Graham airing from 11:00 pm to 3:00 am ET. SVP of sports | content & audience Bruce Gilbert states, “With our partners at Audacy, we’ve assembled a group of diverse and passionate sports voices committed to covering the biggest sports stories with opinions, expert analysis, and fan interaction. This lineup will highlight the biggest stories and provide timely information that is fresh, fun, and fan focused.”
call the final two games of the regular season and the playoffs. Papa has been off the air this fall as he battles leukemia. While Papa still must go through chemotherapy and receive a bone marrow transplant, his doctors have cleared him to return to the booth to broadcast games.
Chicago area were encouraged to submit an entry for a chance to win a $10,000 media campaign and feature on WBBM-AM’s “Made in Chicago” news segment. Based on the originality, persuasiveness and creativity of their submission, Kikwetu Coffee Company takes home the Grand Prize that includes a media package consisting of a 1 minute 30 second “Made in Chicago” news feature and web article, plus the production and 60 runs of a custom 30-second commercial scheduled to air in February. Runners-up were Presto Real Estate Services and Palmer Florist Inc. and they are being awarded a media campaign valued at $2,500.
announcement via a post on X, saying: “I will be leaving my position with the FBI in January. I want to thank President Trump, AG Bondi, and Director Patel for the opportunity to serve with purpose. Most importantly, I want to thank you, my fellow Americans, for the privilege to serve you. God bless America, and all those who defend Her.” President Trump commented on Bongino’s departure saying, “Dan did a great job. I think he wants to go back to his show.” Now, the speculation begins as most industry watchers expect Bongino to return to the conservative talk media ecosystem, where will he resume his media career?
independent one because commissioners can be removed by the president. Numerous news organizations pointed out that the mission statement on the FCC’s website described it as an independent agency – until yesterday afternoon when the website was apparently updated to reflect Carr’s testimony. Numerous news outlets also pointed to Carr himself describing the agency as independent as recently as April of 2021. When questioned about the FCC regulating content, Carr said that he believes political satire is protected speech but he added that broadcast television and radio stations are held to a “public interest” standard that the FCC is required by law to enforce.
Jennings, CNN political commentator and longtime conservative strategist, who expands his current SRN program to 1:00 pm to 3:00 pm ET. Salem Media SVP of content Phil Boyce comments, “This is an important moment for Salem. Salem has earned the trust of conservative audiences for decades, and we don’t take that lightly. Scott Jennings and Alex Marlow each bring a distinct voice, a rare 
ability to engage audiences, and real seriousness to the conversation. Together, they will carry the Salem legacy forward.” Meanwhile, “The Charlie Kirk Show” will continue as a podcast on Salem Podcast Network, and Salem Media will maintain its relationship with Turning Point USA. Executive producer Andrew Kolvet will continue as co-host of the podcast show. He says, “Salem has been so gracious through this process and even encouraged us to continue broadcasting the show on the Salem Radio Network. While ‘The Charlie Kirk Show’ team is excited to continue the live show and podcast in other venues, ultimately we agreed that Alex and Scott were the perfect hosts to take over on the radio portion. Both are great friends and extremely talented broadcasters. We are also grateful that Salem Media Reps will continue to represent and sell the time inside the show. While some of the details around how we want to distribute the show will change, our friendship and trust in Salem does not.”
been an instrumental voice on OutKick, across FOX News Media, and for women across this country. I am thrilled that she will be part of our new expansion and provide a unique and fresh perspective on everything from culture trends to current affairs and continue to be a leading voice for young conservative women.” Gaines comments, “I started this journey of simply saying men shouldn’t play in women’s sports and OutKick and FOX News Media have supported me from day one. They provided me a platform to bring national attention to the transgender issue in sports and ignite change that will forever protect women living out their dreams in athletics. I’m beyond excited to launch my new show that will cover a variety of topics and highlight the stories of women who are fighting alongside with me.”
1972. The company was headed by Dr. Jerrel Jones, who passed recently. His daughter, current owner and president Mary Ellen Jones, says, “My parents built The Milwaukee Courier and WNOV to give Milwaukee’s Black community a voice when few existed. Passing that responsibility forward was not taken lightly. Civic Media is committed to honoring that legacy while investing in the future of trusted media.” The company says that Dr. Robert “Biko” Baker will join as operations manager for both the radio station and newspaper. Civic Media CEO Sage Weil comments, “Acquiring The Milwaukee Courier and WNOV is both an opportunity and a responsibility. These are trusted institutions with deep roots in Milwaukee, and our role is to steward that legacy while investing in their future – modernizing operations, expanding digital reach, and ensuring they continue to serve the community with integrity. We’re proud to have Dr. Robert ‘Biko’ Baker lead this work.”
and #2 in most past surveys – are gone from the ranker entirely. With that change, iHeartRadio’s “Stuff You Should Know” is the new #1, with Salem Podcast Network’s “The Charlie Kirk Show” at #2. Other changes for talk radio-related podcasts include Cumulus Podcast Network’s “The Shawn Ryan Show” rising five places to #4, Cumulus Podcast Network’s “VINCE” climbing two places to #10, and iHeartRadio’s “The Clay Travis and Buck Sexton Show” moving up seven places to #11. 
UW-Green Bay’s men’s basketball team – says he will step away from his radio program in order to focus on his coaching duties. During his post-game press conference yesterday, Gottlieb said of his radio show, “As of now, we’re going to take a break from it. I’ve got to have a life. I’ve got to be there for these kids. I’ve got to really dig in because we’re building something cool here.” 
president of news/talk for Cumulus Media for nine years. Cumulus Media chief content officer Brian Philips states, “Bill is an esteemed leader, teacher and journalist. He possesses intellect, a gift for talent development and strict high standards. It has been our good fortune to work in the trenches with Bill during the overheated recent news cycle. Bill will always be our trusted advisor. We wish Bill great things in retirement and thank him for his uncountable accomplishments with Cumulus Media and our high-performing news/talk stations – particularly for his work programming our news/talk flagship, WMAL. His legacy is forever secure.” Hess comments, “I am grateful for these 48 years in the business I love, programming both music and spoken-word stations, and working with the most exciting and entertaining teams in radio. Concluding with the past 15 years at WMAL and Cumulus Media has been a true highlight.”
Murder,” “Joe and Jada,” “Dear Chelsea” with Chelsea Handler and “This Is Important” with “Workaholics” stars Adam Devine, Anders Holm and Blake Anderson. iHeartMedia CEO Bob Pittman states, “Audio podcasting has been the fastest-growing medium over the past 20 years, and now we’re thrilled to expand that experience with an exciting new category – video podcasts. Netflix has a leading video-first service, and this partnership perfectly complements our strong audio foundation. Working with Netflix – an important leader in entertainment – gives fans one more way to connect with the personalities they love and opens the door to new audiences, including viewers discovering these shows for the first time.”