Pending Business: What Will You Focus on Today?
By Steve Lapa
Lapcom Communications Corp
President
Simple question, tricky answer. Unless you are organized.
If you are a professional athlete, you are paid to put points on the board or stop the opponent from scoring. Did you ever watch a competitive body builder work in the gym? Some have a journal and a tripod to mount their mobile phones recording technique as they work through their routine, carefully blending form and precision. The professional entertainer? Paid to sell tickets. Professional politicians? Easy, get the most votes.
Professional ad seller? You get paid to close business.
Is the better question, “What business will you close today?” Of course, it is. Wait, most sellers never start every day with the stomach-churning question, “What business will I close today?” Maybe that question is a little too focused. After all it drills down the process to the very measurable result of being organized, skilled, and focused. Just like that high achieving athlete or getting a ticket to that sold-out performance, someone was ready to answer that elegantly simple question, “What will you focus on today?”
Let’s start the process of learning how to better sharpen our focus skills. Suppose we start with an easy how-to, as in how-to prioritize your call activity. Your sales calls will fall into five major categories:
— New Business. The lifeblood, the very oxygen of the radio business. Remember this: radio advertising, when measured honestly (political ads, COVID economics adjusted) is a single digit growth business. Unless you are making developmental calls, attrition, competition, and the wobbles in the economy will overwhelm you. Make the developmental calls a priority.
— Renewals. The most efficient sale you will make is the business you currently have. Work on renewals when timely.
— Service. My experience is this is the number #1 weakness of most radio ad sellers. Learn how to follow-up, check-in and listen without looking for a transaction. It’s about making sure your rapport is healthy and ready.
— Collections. Do you need an explanation? Just be sure of your numbers and documentation before you make the call or send the email.
— Internal. Collaboration with management, programming, production, or biz ops starts here.
Simple enough. Five columns to list, prioritize and budget your daily call activity. Owners and managers who are reading this, help your sellers when they get distracted. What will you focus on today?
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
very successful track record in radio. His experience as a college athlete gives him a truly unique perspective. This is a robust market for sports. College rivalries dominate the landscape while local pro teams like the Carolina Hurricanes, NC Courage and Durham Bulls unite fans under one umbrella. Tim’s coverage will give listeners a broad understanding of the sports that intersect here, and his expert analysis will pinpoint what’s at stake for fans, teams, and the Triangle.” Capitol says, “Afternoon drive on ‘99.9 The Fan’ will also feature the talents of local favorite Dennis Cox, who will produce the show and take on a larger on-air role alongside Tim.” Donnelly will also contribute web content and analysis on WRALSportsFan.com and original longform audio content for the Capitol Broadcasting Podcast Network.
weekly podcast to a daily podcast. FOX says, “The program, also now available in video format, will showcase discussions on politics, parenting and culture with fan favorite segments like Party Swap, Kennedy’s Court and Happy Hour. Special guests including Jimmy Failla, Kat Timpf, Dagen McDowell and many more will appear regularly on the program.” 
talk hosts he might be able to beat in a cage match, used the recently published 2023 TALKERS Heavy Hundred to muse over potential opponents. Kaye – ranked #81 on this year’s Heavy Hundred – says he’s pretty sure Sean Hannity (#1 on the Heavy Hundred) would kill him. 
on his long-running “Urban View” channel program on Sirius XM Satellite Radio. The two legendary radio figures took a deep-dive into the subjects of podcasting, AM radios in cars, the role of boomers in today’s culture and the way in which the annual TALKERS Heavy Hundred list is compiled. Don’t miss this conversation! 
years, I have been working two daily jobs. The time has come for me to focus my full energies on ‘The MJ Morning Show’… This is bittersweet as it has been a joy and privilege to host ‘The Schnitt Show’ and I am forever grateful to our affiliates, sponsors, partners, and most importantly our listeners for supporting the show for so many years.” Compass Media Networks CEO Peter Kosann says, “How many people in the history of radio have hosted two-daily, drive time shows, targeting two completely different audiences, and doing it successfully for over two decades? The answer is virtually no one else. Kudos to Todd for his work ethic, creativity, ingenuity, and talent. It has been an honor to serve as Todd’s syndication partner all these years and we look forward to working with him on this next chapter.”
more “significant on-air layoffs” affecting ESPN personalities that could come as early as next week. Johnson, Williams and Kellerman have other roles with ESPN and their individual status with the company is not certain, but Marchand speculates that contract buyouts by ESPN are a possibility. ESPN will put a morning show back on the network, but the talent will need to make significantly less than the “Keyshawn, JWill and Max” hosts were making. 
Dawn Davenport is seen every Saturday on the college football sidelines, and her relationships and knowledge of the SEC are huge assets for ‘104.5 The Zone’ listeners. Ron Slay is an SEC Player of the Year for the Tennessee Volunteers Men’s Basketball team and is a beloved natural entertainer.” Cumulus Nashville VP/market manager Allison Warren and program director Paul Mason say, in a joint statement, “Today, we celebrate the powerhouse trio Brent Dougherty, Dawn Davenport and Ron Slay. They have proven time and again to be a driving force behind 104.5 The Zone’s success, dominating the ratings and capturing the hearts of our listeners. They have an undeniable chemistry—a lightning in a bottle connection that brings our audience together. We are grateful to our clients, who have become our biggest fans, for choosing this remarkable station and these influential personalities to support their local businesses.”
being produced by the award-winning team of Steve Gregory and Jacob Gonzalez with associate producer Nick Pagliochini. KFI says, “Parents and protesters continue to gather at school board meetings around the country to express their frustration over districts’ that try to introduce books and language which address the transgender community and other LGBTQ+ issues. Faith-based leaders have also joined the protests along with advocacy groups that represent parents of public-school students. Critics say these issues should be addressed exclusively in the home while supporters say it is critical to be inclusive of all lifestyles to better prepare children for the real world. ‘He Said, She Said, They Said…’ features multiple sides of the issue. There is also a companion podcast with extended content that will be available immediately following the broadcast on the iHeartRadio App.”
Hosting Career.” The session, sponsored by C. Crane, was introduced by managing partner, Goldman McCormick PR and syndicated host, Ryan McCormick (pictured at right) and moderated by WPHT, Philadelphia host, Dom Giordano (pictured above). Panelists (pictured below from left to right) include Heather Cohen, SVP, the Weiss Agency; Martha Zoller, host, WDUN-AM/FM, Gainesville, GA; Frank Morano, host WABC, New York; Rich Valdes, host, Westwood One; and Jeff Katz, host, WRVA, Richmond, VA. 
Erick Erickson as the new afternoon talk show host on WYRD-FM, an unsurpassed team of talent will serve the Upstate, north Georgia and western North Carolina. Erick’s thought-provoking discussions, unyielding insight and captivating presence will be a welcomed addition to our listeners and partners. Erick will complete News/Talk 98.9 WORD’s incredible lineup, allowing us to provide unmatched content for listeners and the largest and most effective platform for advertisers.” Erickson is syndicated via Compass Media Networks. 
LP, a 39-station group which he later sold to Cumulus Broadcasting in 2000 for $258 million. At this time, he pioneered notable progress in integrating legacy media with emerging digital technology. In 2004, he formed Connoisseur Media which now operates 13 radio station brands and digital assets in five markets. Highly respected and celebrated industry-wide for his outspoken candor and bullish approach to radio station ownership, Jeff Warshaw serves on the board of directors of the National Association of Broadcasters, the executive committee of the Radio Advertising Bureau, and is chairman of the Nielsen Audio advisory council. Harrison describes Warshaw as “one of the most knowledgeable, emerging forces to be reckoned with among radio industry leaders and a potential leader in the next wave of radio station consolidation.” The two discuss the intersection between ratings, revenue, and corporate culture. Not to be missed. 
Morning Charity Foundation has raised more than $1.4 million and has written hundreds of grants, including a $ 7,000 donation to the Broadcasters Foundation of America presented on June 2 TALKERS 2023 held at Hofstra University. The Hurley in the Morning Charity Foundation also presents an annual Charity Gala at Resorts Casino in Atlantic City. This year’s event takes place on September 29 and this year’s guest of honor and keynote speaker will be FOX News superstar Brian Kilmeade.
Resort Casino Host Community Agreement with the City of Richmond, Virginia, to be the city’s preferred casino gaming operator subject to certification by the Virginia Lottery Department and a local referendum. The planned project is a $562 million world-class entertainment and gaming venue.
sponsored by Newsmax, was introduced by TALKERS associate publisher and media attorney, Matthew B. Harrison, Esq. (pictured at right) and moderated by TALKERS publisher, Michael Harrison (pictured above). Panelists (pictured below from left to right) include Lee Harris, director of integrated operations, NewsNation; Lee Habeeb, host/producer, “Our American Stories”; Kraig Kitchin, CEO, Sound Mind, LLC/chair, Radio Hall of Fame; Arthur Aidala, Esq., founding partner, Aidala, Bertuna & Kamins, PC/host, AM 970 The Answer, New York; Chad Lopez, president, WABC, New York/Big Apple Media; and Dr. Asa Andrew, CEO/host, “The Doctor Asa Show.” 
years ago on KLIF and then ‘The Ticket’ you could tell he was a special communicator. He truly is one of Dallas radio’s great storytellers and he kept it going with Susquehanna and then Cumulus all these years. Not many have that kind of staying power. We wish him every happiness in his well-deserved retirement.” Hitzges states, “I’m so proud to be a part of what ‘The Ticket’ has built – a ratings dominator in a fantastic sports city. I shall so miss the daily ‘rush’ of being on the air. But after 48 consecutive years on the air in Dallas doing sports talk, it’s time to move on to the next phase of my life, whatever that may be.”
monthly podcast listeners started listening as a child, 57% started listening as a teenager and 25% started listening as an adult. This means 73% of Gen Z monthly podcast listeners began listening before the age of 18; 3) Those who began listening earlier in life, listen longer: Gen Z monthly podcast listeners who started listening as a child consume 10.6 hours of podcasts per week; those who started as a teenager consume 7.5 hours per week, and those who started as an adult consume 6.6 hours of podcasts per week. The average for all Gen Z monthly podcast listeners is 7.7 hours per week; and 4) Gen Z act as a result of podcast ads: 82% of Gen Z monthly podcast listeners have taken any action as a result of hearing a podcast advertisement; 70% have either purchased or wanted to purchase the product or service they heard advertised, 61% have visited a company or product website, 44% have used a promo code or discount code mentioned in the podcast, and 42% have recommended a product to a friend or family member. 
The third of four rounds of ratings information from Nielsen Audio’s May 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s May 2023 sweep covered April 27 – May 24. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In San Antonio, Alpha Media’s news/talk KTSA falls three-tenths and finishes the survey with a 3.3 share (weekly, 6+ AQH share) that leaves it ranked #12, while iHeartMedia’s crosstown news/talk WOAI also dips three-tenths to wrap with a 3.1 share good for the #14 rank in the market. iHeartMedia’s talk WTKS-FM, Orlando declines six-tenths for a 4.5 share finish and the #10 rank, while Cox Media Group’s crosstown news/talk WDBO adds two-tenths to finish with a 3.7 share that leaves it locked in the #11 position. 
Weiss-Berman, Audacy’s EVP of podcasts. Also, Pineapple Street co-founder Max Linsky is been named senior podcast strategist for Audacy’s podcast division. In this 
role, he will continue to executive produce projects, as well as collaborate on podcast strategy for the company overall, advise Finkel and Berry in their new roles and work closely with key partners. Linsky says, “As everyone who has worked with Bari or Je-Anne knows, they are the perfect team for this job. Bari has been here since day one, and Je-Anne joined once we were part of Audacy — the combination of those two vantage points, plus the shared vision for where podcasting is headed, makes me just so excited for this next era.”
BFoA chairman Scott Herman says, “Chad and Heather are exceptional broadcast industry leaders, and they are a terrific addition to our board of directors. I look forward 
to working with them to continue our mission of helping broadcasters in dire need.” Chad Lopez has more than 25 years of experience in broadcast and digital media. Prior to joining Red Apple Media, he served as vice president of Cumulus Media’s New York cluster. In addition to her work at the Weiss Agency, Heather Cohen serves on the Alliance for Women in Media and its foundation board of directors, has co-chaired the Gracie Awards since 2016, and most recently was appointed president of the executive board of Hofstra University’s Alumni Organization. 
economic empowerment tools and services in the United States. He is also chairman and chief executive officer of John Hope Bryant Holdings, Bryant Group Ventures and The Promise Homes Company, a for-profit minority-controlled owner of institutional-quality, single-family residential rental homes in the U.S. “We are pleased to welcome John Hope Bryant to The Black Effect Podcast Network’s board of directors. John brings a strong track record of business success, broad leadership experience in philanthropy, education, public engagement and innovation, and a deep appreciation for black culture that makes him the perfect choice to help steer and shape the future of the network.”