Industry News

“Hey, Let’s Hang Out Under the Boardwalk!”

imLong before AM radio was the band dominated by spoken-word programming, its early Top-40 stations were catering to the rabid demand for R&B and rock ‘n’ roll from America’s teenagers. Mark Wainwright – former WSYR, Syracuse morning talk host and a veteran radio performer – writes about a big hit record made on this date 59 years ago. He says, “Surprisingly, that iconic summertime feel-good song almost never made it to vinyl.” Read about what happened here.

Features

“Hey, Let’s Hang Out Under the Boardwalk!”

Surprisingly, that iconic summertime feel-good song almost never made it to vinyl…

 

By Mark Wainwright

imConsider the following song titles:

“There Goes My Baby”

“Save the Last Dance For Me”

“On Broadway”

“Up On the Roof”

“Dance With Me”

“This Magic Moment”

You don’t have to be a battle-scarred radio veteran like me, or an older music fan who remembers hearing those songs as a youngster to immediately recognize these as hits recorded by The Drifters. These songs, and all their other successful releases, were constantly played on the air back in the glory days of AM Top-40 radio, and they are still widely heard and enjoyed today, sometimes in surprising settings; “This Magic Moment” recently turned up in a TV commercial for Heinz ketchup. It is scarcely possible to imagine the history of American popular music without these songs.

Now try this little experiment:

Pull YouTube up on your browser, type the words “Under the Boardwalk” in the search box, and see what pops up. You could spend days (seriously) going through all the uploads from folks who posted that favorite Drifters tune, not to mention all the subsequent recordings made over the years. Some of the names will surprise you. Did the Rolling Stones, of all people, actually record “Under the Boardwalk”? Indeed they did, along with folks like Bruce Springsteen (yo, he’s a Jersey Shore guy, why not?). The song has became a standard, a staple of oldies bands and doo-wop vocal groups who continue to perform the song today. And yet, this most iconic of summertime feel-good songs was within hours of never being recorded. The backstory of that episode, along with the odd twists and turns of the group’s history, deserves some attention.

The Drifters (pictured below in an early photo courtesy of YouTube) were a 1950s brainchild of agent and producer George Treadwell, who got his hands on an early version of the group and envisioned them as sort of all-purpose background singers for hire who could be farmed out to provide background vocals for recording sessions, and for featured performers doing live gigs. Treadwell never thought of them as having a set lineup, he figured that vocalists would drift in and out of the group as needed (hence the name). The group became successful in their own right after their 1953 release “Money Honey” (Clyde McPhatter was the lead singer back then), and they never looked back. For more than a decade, hardly a week went by where you wouldn’t see a Drifters tune somewhere on the music charts.

im

Treadwell’s management of the group could be capricious, to say the least. He once purportedly fired the band and replaced them with another new group of singers who then performed a show scheduled for the following night (he might have done something like this more than once). Somehow, it all managed to work out. Dozens of vocalists were part of the group at various times, although when The Drifters were inducted into the Rock and Roll Hall of Fame in 1988, there were seven performers who were cited as critical to the group’s success. I believe Charlie Thomas was the last of these fine singers, and he died in January this year.

“Under the Boardwalk” was written in 1964 by Kenny Young and Arthur Resnick and they offered it to The Drifters, who immediately saw the potential. A recording session was set for May 21, 1964 (already pushing the calendar for summer release), but the night before the session, lead singer Rudy Lewis died of a suspected heroin overdose. George Treadwell and the folks at Atlantic Records really wanted to get the tune out there, so they finally decided to record the song as scheduled. Johnny Moore was called upon to sing the lead vocal; he was the group’s designated backup lead vocalist who would fill in when needed.

One can hardly imagine what these guys were thinking and feeling under the circumstances, but they got through it, Johnny Moore did a superb job, and the final result was amazing. The group actually cut alternate takes of the song. Some radio stations were hesitant to play a record containing the lyric “making love under the boardwalk” (remember, this was 1964), so other takes were done with the replacement line “falling in love under the boardwalk.” It was released in June and was constantly heard on the great AM Top-40 stations of the day, and played incessantly on jukeboxes nationwide. The song spent three weeks at #1 on the Cashbox magazine R&B chart, and got as high as #4 on the Billboard Hot 100 chart. The song would have almost certainly been a Billboard #1, except for a quartet of young Brits who called themselves “The Beatles.” You might recall they also had some pretty good tunes out there at the time.

And the date of that highest Billboard chart position? August 22, 1964. Fifty-nine years ago today.

So now comes the inevitable YouTube link. I think this one is the original track containing the “naughty” lyrics. Turn up the volume and enjoy! (And remember, you should use lotion that has a minimum rating of SPF 30!)

Under the Boardwalk – The Drifters

 

Mark Wainwright is a veteran radio performer who spent more than 30 years working as a disc jockey, talk show host, and morning personality at well-known radio stations throughout the United States. He was most recently the morning host at WSYR in Syracuse, New York. (He was even a pretty good AM Top-40 jock back in the day, just ask him!) He can be reached through his LinkedIn page or at markwainwright@earthlink.net

Industry Views

Radio to the Rescue: Maui KAOI Radio Stations Air 24/7 Disaster Coverage

As Southern California radio is currently diving into the process of serving its communities with supportive coverage of Hurricane Hilary’s devastating floods and wind damage, Hawaiian radio stations have stepped up the plate and offering vital support to its listeners. Once again, the medium of radio provides reliable and accurate information to populations under the threat of natural disasters.

The KAOI Radio Group on Maui consists of six legacy Maui County stations, four FMs – KAOI-FM, KDLX-FM, KNUQ-FM, KHEI-FM, and two AM stations, Maui’s only news/talk station KAOI-AM, and Hawaiian music KEWE-AM. The group has translators further solidifying its coverage all of Maui County.  The group is locally owned by Visionary Related Entertainment, based on Maui since 1988.

Coverage of the fires began when the first alert was issued for the Lahaina fire and later confirmed as “contained” only to have it restart later. Local coverage of the “up country” fire in the Kula area continued non-stop with intensive service to Lahaina as soon as the fire was confirmed as having restarted. The stations relied on coverage by AM station morning newsman Jack Gist, afternoon and evening host Garry Forsberg, and group president/GM/owner John Detz. Live reports around the Island were supplied by local talk show hosts including head of the Maui Chamber of CommerceMaui Humane Society, local attorney David Cain, Maui Mayor Richard Bissen, and many others. All stations have remained on the air 24/7 reporting breaking news and community resource information.

TALKERS publisher Michael Harrison obtained an exclusive interview with group owner John Detz conducted yesterday (Sunday 8/20). Listen to their conversation here.

Industry News

Erick Erickson’s Gathering Draws Almost 1,000 to Atlanta

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WSB-AM/WSBB-FM, Atlanta-based, nationally syndicated talk radio host Erick Erickson presented “The Erick Erickson Show Gathering” in Atlanta last Thursday through Saturday (8/17-19) that drew almost 1,000 of Erickson’s listeners from his markets across the country. During the event, Erickson conducted 16 hours of interviews with GOP presidential candidates including Chris Christie, Ron DeSantis, Nikki Haley, Mike Pence, Vivek Ramaswamy, and Tim Scott, and Senators Tom Cotton (AR) and Joni Ernst (IA) plus Congressman Rich McCormick (GA); and Governors Brian Kemp (GA) and Glenn Youngkin (VA). Press from six countries covered the event and more than 90 local television and radio markets ran stories about the event. Erickson says, “Bringing my audience from across America together to be up close with presidential contenders and conservative leaders is something no one else does. This was my tenth time since starting my show on WSB. Since going into syndication with Compass Media earlier this year, it just made sense to expand the footprint of the Gathering to all my listeners and online readers nationwide. We kept the ticket price very low and relied on sponsors because we didn’t want to burden the audience. The conference isn’t intended to be a profit center. It’s to build lasting relationships with affiliates, listeners, and readers.” Pictured above is Erickson (left) interviewing Governor Youngkin (center) and Governor Kemp (right).

Industry News

Kim Komando’s Digital Life Hack Joins WTOP, Washington

Radio host and tech expert Kim Komando’s daily feature “Digital Life Hack” is joining the programming at Hubbard Broadcasting’s all-news WTOP-FM Washington, DC. WestStar TalkRadio Nework says, “With thisim exclusive offering, Kim Komando shares insider secrets to empower listeners to unlock the full potential of their digital lives, catering to a diverse audience across music and spoken word radio formats. Today, technology is infused into every aspect of our lives. Kim Komando’s daily programs transcend barriers, enhancing the lives of listeners from all backgrounds” Komando adds, “I’m thrilled to join forces with the industry leader, WTOP, to bring invaluable tech insights to their discerning audience.”

Industry News

Radio’s Pinfield and Holiday Talk on “Sound, Sobriety and Success”

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Benztown + McVay Media Podcast Networks announces that KROQ, Los Angeles personality Megan Holiday joins rock journalist Matt Pinfield on the latest episode of the “Sound, Sobriety & Success” podcast. In the new episode, Holiday discusses her journey from her hometown of Rancho Cucamonga, California to becoming a personality at KROQ. She also shares the stories along the way of her recovery from addiction to drugs. Pictured above are (from l-r): Benztown + McVay Media Podcast Networks’ Darren Silva, Holiday, Pinfield, and Benztown + McVay Media Podcast Networks’ Dave “Chachi” Denes.

Industry News

Top News/Talk Media Stories Over the Weekend

The legal battles facing former President Donald Trump; the 2024 presidential race; the Hunter Biden special counsel investigation; tropical storm Hilary heads toward Southern California; the aftermath of the Maui wildfires; China’s negative economic news and U.S.-China relations; the Russian lunar mission crash; and the uptick in COVID cases were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

ViceTV’s Dark Side of the 2000s Looks at “Shock Jock” Wars

The ViceTV series “Dark Side of the 2000s” delves into the rivalry between radio personalities Howard Stern, Erich “Mancow” Muller and Opie & Anthony in episodes 5 and 6 titled, “Shock Jocks Part 1: The Rise” andim “Shock Jocks Part 2: The Fall.” Through interviews with major players in the radio and entertainment industries, including TALKERS magazine publisher Michael Harrison, the story of the growth of male-targeted “FM talk” along with the vicious battles that took place between the major players is told. ViceTV is on a number of on-demand services. The episodes are also behind a paywall at vicetv.com.

Industry News

Georgia Expert and Heavy Hundred Host Martha Zoller Available as Guest to Share Ground Level Insight to Trump Indictment

TALKERS magazine’s recipient of the 2023 Woman of the Year award, Martha Zoller, is making herself available to her talk radio colleagues to serve as a “go to” on-air resource to illuminate the historic indictment of former President Donald Trump and 18 of his associates on the charge of election tampering in the state of Georgia. Zoller is heard daily on the North Georgia radio powerhouse WDUN-AM/FM based in Gainesville. She is a former Republican candidate for Congress in Georgia’s 9th district and made it to a runoff. After graduatingim in 1979 from the University of Georgia with a degree in Journalism from the prestigious Grady School of Journalism, she worked in the corporate world and met a payroll. She is a wife, mother and a grandmother. She’s stayed at home and juggled children and working priorities. She says there is no glass ceiling and women can have it all, just not at the same time. A life-long learner, she completed her MA in Political Science in 2021 at the University of Georgia’s School of Politics and International Affairs. Her thesis was on women’s electoral success in the GOP. During her formidable broadcasting career in the Peach State, she has pivoted between holding positions on key talk stations and performing stints in politics and the public sector. These include being state director of field offices for Governor Brian Kemp. She’s also worked for Senator David Perdue in senior staff positions. In addition to her daily duties at WDUN, Zoller serves on the Georgia State Board of Education. TALKERS publisher Michael Harrison says, “Martha Zoller is a perfect ‘go-to’ guest to discuss the Georgia Trump indictment. She’s an independent Republican and moderate conservative without an ax to grind. I have always found her to be an extremely credible source for political discussion of the hot issues – now with the Trump Georgia story boiling on the front burner, she is a talk show treasure for her industry colleagues.” To arrange an interview or set up a connection with Martha Zoller, contact Victoria Jones at DC Radio Company at 917-865-3991 or victoria@dcradiocompany.com.

Industry News

Outkick Reports Year-Over-Year Growth

Digital sports platform OutKick says that it delivered over 6 million total multiplatform unique visitors for July 2023, and that’s the highest year-over-year growth among its custom competitive set, up 119% versus Julyim 2022, according to data from Comscore. The platform also saw 24 million total multiplatform views and 27 million total multiplatform minutes. OutKick founder Clay Travis – co-host of the Premiere Networks syndicated talk show “Clay Travis and Buck Sexton” – says, “It’s always great to see OutKick’s strong growth every month. We continue to distribute engaging content on topics that reach beyond sports and add talent to our roster that embrace common sense reporting.”

Industry News

Michelle Beadle and Cody Decker Partner for SiriusXM Sports Show

SiriusXM announces the launch of a new daily show on the Mad Dog Sports Radio channel starring former ESPN personality Michelle Beadle and former MLB player Cody Decker airing live from 12:00 noon to 3:00 pmim ET. SiriusXM vice president of sports programming Eric Spitz says, “Michelle and Cody bring a tremendous level of energy and passion to the mic, which our listeners will love. ‘Beadle & Decker’ is an outstanding addition to Mad Dog Sports Radio and their strong personalities and opinions will help us continue to deliver the best all-sports talk channel to listeners across the country.”

Industry News

Mescon to Lead Programming at WGOW-AM/FM, Chattanooga

Cumulus Media announces that Jed Mescon is named program pirector and on-air host for news/talk WGOW-AM/FM, Chattanooga. Mescon will debut as morning drive host on Monday (8/21). Cumulus says, “Mescon brings 28 years of morning programming experience on local television to WGOW, and most recently worked inim marketing and community engagement for Chattanooga’s Erlanger Health System, TVFCU, and the Skyuka Hall School. A beloved media personality, Mescon’s signature style, boundless energy, and passion for the community have made him a household name throughout the Chattanooga region.” Cumulus Chattanooga VP and market manager John Lewis states, “We are thrilled to welcome Jed to WGOW and our Cumulus Chattanooga team. Jed has amassed an impressive career in media and his unique perspective, connection to the community, and skillset will undoubtedly take WGOW to the next level.” Mescon comments, “I spent 28 years waking up at 2:45 am to bring the news to Chattanooga. This brings me back to my roots, doing both news and co-hosting mornings from 6-10am on WGOW Talk Radio 102.3.”

Industry News

Programming Pro Chuck Tyler Downsized by Salem Los Angeles

Longtime Salem Media Group programmer Chuck Tyler has fallen victim to budget cuts at the company andim exits his role as director of programming for the Los Angeles operations that includes news/talk KRLA AM 870 “The Answer,” Christian talk KKLA-FM, and Christian contemporary KFSH-FM. Tyler tells TALKERS magazine he’s ready to apply his 20-plus years of director of programming and on-air experience in Los Angeles to his next successful situation. You can contact him at: chucktyler2020@yahoo.com

Industry News

McIntyre Appears on Frank Morano’s WABC Show

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Former longtime late-night radio personality Doug McIntyre – along with his wife, actress and poet Penny Peyser – appeared live on Frank Morano’s “The Other Side of Midnight” show on WABC, New York on Tuesday (8/15). McIntyre, who launched the original version of the nationally syndicated overnight “Red Eye Radio” program, is in New York promoting his new novel Frank’s Shadow (Greenleaf Book Group Press, 2023). Today (8/16), Morano will moderate a Q&A with McIntyre at his appearance at Barnes & Noble on Long Island (Carle Place). Pictured above are (from l-r): Peyser, Morano, McIntyre.

Industry News

Public Radio’s “The World” Hits Record Number of Affiliates

The GBH and PRX produced public radio news show, “The World,” is now airing on a record 376 public radio stations across the United States and in Canada. The two public media organizations say the program is heardim by more than 2 million people nationwide on a weekly basis. “The World” executive producer Dan Lothian says, “We’re delighted to welcome people from Florida, Wisconsin, Nevada, Ohio, Iowa, New York, Michigan, Illinois, and Kansas to the hundreds of communities listening to The World’s global coverage. As we reach this exciting audience milestone, we remain committed to bringing all our listeners nuanced coverage of the most critical global issues of the day, fueling informed conversations about international affairs.”

Industry News

New Research Reveals AM/FM Powerful Platform for Movie Releases

The latest blog post from the Cumulus Media | Westwood One Audio Active Group presents data from content testing research firm Screen Engine/ASI that indicates AM/FM radio is a powerful platform to launch theatrical releases. In the case of the coming film The Expendables 4, Screen Engine /ASI’s Audience Engine surveyed 2,389 people exposed to the trailer for the film and questioned them about their desire to see the movie. The result was that “heavy AM/FM radio listeners are +17% more likely to want to see The Expendables 4 in the theater than heavy TV viewers and +15% more likely that the general population.” See the blog post here.

Industry News

Cumulus and Former KTCK-AM/FM, Dallas Hosts Ordered to Mediation

The legal skirmish between Cumulus Media and former KTCK-AM/FM, Dallas-Fort Worth sports talk hosts Dan McDowell and Jake Kemp is being ordered to mediation by U.S. District Court Judge Karen Gren Scholer. Cumulus had petitioned the court for an emergency temporary restraining order to stop the duo from publishingim their podcast “The Dumb Zone,” arguing that it violates the terms of their contracts, specifically the non-compete clause. McDowell and Kemp left “The Ticket” in July after being unable to come to terms on a renewal due to the two sides’ disagreement over digital initiatives. Since then, the two have been producing the aforementioned podcast. In response to the suit filed by Cumulus, McDowell and Kemp argue, “Plaintiff’s business is the operation of terrestrial radio stations – old media – and it was only in that business that Plaintiff employed Defendants. Plaintiff has realized only too late that it should have been moving into new media platforms for years now. Defendants’ new venture does not compete with Plaintiff, and their words and actions have complied with the restrictive covenants of their employment contracts despite, as will be shown below, almost all of those covenants are illegal restrictions on Defendants’ rights under the National Labor Relations Act.” Mediation has been set for August 22.

Industry News

WFDF, Detroit Flips to Sports; Former Talk Hosts “Infuriated”

The Detroit Metro Times is reporting on the flip of Kevin Adell’s WFDF-AM, Detroit from urban talk to sports talk and the response to the move from numerous people who hosted shows at the station. Adell bought the former Radio Disney station in January of 2015 and launched “910 The Superstation” featuring Black talk hosts whoim were not paid but given the ability to get their message out. Adell promoted the station as “Detroit’s Only Urban Tall Station” via billboards throughout the metro area. The Metro Times piece says hosts learned of the change in an email delivered last Friday night that said, “Your show will no longer air on WFDF 910AM Superstation. All access passes have been revoked and you are no longer allowed on the premises. The guard has been notified not to give you entry.” The piece goes on to say, “The terse email and sudden change infuriated some of the hosts and prompted others to accuse the owner, millionaire Kevin Adell, of exploiting Black people by turning racial anxiety into entertainment and failing to pay the hosts for their shows.” But Adell tells the paper “the format was no longer profitable and only attracted about 2,100 listeners a month, an abysmally small audience for a radio station. ‘When you look at it, no one supported it. I couldn’t get the community to support it.’” Read the Metro Times story here.

Industry News

Washington State Sports Host Mark Scholten Dies

Sports talk radio personality Mark Scholten died on Monday (8/14) of natural causes at age 54. Scholtenim worked at Saga Communications’ Bellingham, Washington stations for decades hosting his program “The Zone” on both news/talk KGMI-AM and sports talk KPUG-AM. Saga says, “He was a skilled broadcaster of sports at all levels, but was especially known for his knowledge of and dedication to Whatcom County high school teams, their athletes and coaches. His family thanks the community for their outpouring of support, and says they’ll announce plans for a memorial in coming days.”

Industry Views

Pending Business: Nobody Cut Their Way to the Top

EDITORS NOTE:  In addition to conveying a powerful message, the article below by industry expert, consultant and TALKERS contributor Steve Lapa contains a tremendous limited-time opportunity for the readers of this publication to partake in a free offer to receive a valuable radio sales support tool.  We strongly suggest that readers involved in any way with radio sales read this article and take advantage of Steve Lapa’s offer at the end of the piece.    

By Steve Lapa
Lapcom Communications Corp
President

imRadio station personnel could be facing the worst environment – ever!

Endless bankruptcy headlines. Painful personnel cuts. Soaring retail prices. A number of radio companies are struggling, preparing for the worst and there is no cavalry in sight. No matter where we start sorting through the current tsunami of problems, every solution typically ends up in the same place: more income.

I could never understand why we don’t just cut to the chase. It would be a lot more efficient and a lot less painful if we all agreed on one premise – nobody cut their way to the top. Cost conscious, attention to expense detail and planned expansion is one thing… however destroying motivation, morale, passion and attraction for the radio business is fatal. Yet we continue to repeat the same mistakes. What do they say about doing the same thing over and over and hoping for a different outcome?

Imagine if you invented the medium today. Simple advertiser pitch: reach 83-90% of the US population for a CPM lower than your favorite Starbucks drink. Yet, radio still has the never-ending low man on the electronic media totem pole advertising image. Consider all those direct response advertisers who started on radio and “graduate” to TV. Where were the radio sellers partnered with creators focused on performance? It’s a mess, I know. What does it take to power through a mess like the one we are in now? How do we come out the other side generating income for our companies, our families, and ourselves?

Start by looking in the mirror. Re-commit to getting your skills razor sharp and get your focus laser targeted. If you are a seller, manager or owner, re-educate yourself. If you are on the programming or on-air side, passionate about your content, help your sellers and managers. Time to learn the skills necessary to help your team and yourself at the same time. The radio business is becoming so undervalued and distressed, beaten down by too much debt and not enough disciplined, strategic thinking.

Let me step up. I AM WILLING  to share my 40+ years of proven sales and management performance system with you for FREE. No risk, no exchange of dollars, because if we do not fix the radio problem NOW, we all go down together. Radio companies are preparing for the worst. Stop waiting, stop hoping. Go to https://3MinutePlanner.com and take advantage of my offer to help. Sellers, managers, owners, new-think programmers and talents, time to mount up and join the radio cavalry!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Indy’s “The Fan” Announces New Morning and Midday Shows

Urban One sports talk outlet WIBC-HD2/W228CX/W298BB, Indianapolis “The Fan” announces that morning drive personality Jake Query will take over the 12:00 noon to 3:00 pm show on August 21. The new show, “Query & Company,” takes over the slot held by longtime “Fan” host Dan Dakich, who left the station lastim December and now hosts a show on the Outkick platform. With Query’s move to middays, the Kevin & Query Show that’s been airing in morning drive becomes “The Wake Up Call With KB and Andy,” as Kevin Bowen is joined by new co-host Andy Sweeney. Urban One Indianapolis operations manager David Wood tells the Indianapolis Business Journal, “While Jake loves working with Kevin, the show is a complete antithesis to his body clock. He’s a huge night owl. It dawned on me, ‘Why don’t I put a known quantity in this noon to 3 p.m. show?’ Everybody knows Jake. He’s well-respected and he’s an entertaining person.” Read the IBJ story here.

Industry Views

Kim Komando is This Week’s Guest on Harrison Podcast

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Syndicated talk radio star, newspaper columnist, and internationally renowned technology expert Kim Komando is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Known to her millions of listeners and readers as “America’s Digital Goddess,” Komando has been burning up the news and talk radio airwaves as a leading authority on the evolving technology and sociological impact of the digital era for the past three decades. Among her numerous honors, she is a Radio Hall of Fame inductee and past recipient of the TALKERS magazine Woman of the Year award. This outstanding broadcaster and modern-day thinker produces, hosts, and distributes a weekend radio talk show, a couple of new daily shows and a number of short-form features about computers and digital technology from her studio at WestStar TalkRadio Network in Phoenix, Arizona along with her husband Barry Young, a legendary radio personality in his own right and an extremely adept businessman. Together they built a multi-million-dollar empire based on her keen intelligence, outstanding personality and extraordinary understanding of the new era. Harrison and Komando engage in an illuminating conversation about the benefits and dangers of artificial intelligence and other technological developments that are changing the world at lightning speed, including the two-pronged threat of Big Tech’s growing domestic power and China’s push for international hegemony. Don’t miss this! Listen to the podcast in its entirety here.

Industry News

Broadcasters Foundation Honors Late President Jim Thompson

The Broadcasters Foundation of America is honoring its longtime former president and beloved broadcaster, Jim Thompson, with a home page takeover on its website at broadcastersfoundation.org . Thompson, who passed away on this day a year ago, took the reins of the Broadcasters Foundation in 2008. During his 14-year tenure he led the charity to raise $10 million, quadrupling the amount of financial aid awarded to radio and TVim professionals in need from debilitating illness, accident, or disaster. BFoA chair Scott Herman says, “It’s hard to believe our friend and colleague left us a year ago. A true leader and exceptional human being, Jim helped everyone all the time. That’s the kind of person he was. I am proud to have known Jim for nearly 40 years as a colleague and a friend. He is sorely missed.” Thompson’s career included president and CEO of Group W Radio and co-owner of Liberty Broadcasting. He created the Radio Mercury Awards and served on the boards of the Radio Advertising Bureau and the Advertising Council and was vice chair of the Pennsylvania State Broadcasters Association. Upon Thompson’s passing, the Broadcasters Foundation created The Jim Thompson Memorial Fund, which remains open in his honor. You can donate any amount to the fund here.

Industry News

iHeartMedia Fundraising for Maui Relief Efforts

iHeartMedia Honolulu’s radio stations and their morning shows are hosting #KokuaforMaui. The radio fundraiser supports American Red Cross, Pacific Islands Region’s relief efforts on Maui. iHeartMedia Honolulu president Scott Hogle states, “With thousands of buildings burned to the ground and the casualty count increasing daily, each of us can play a part in bringing stability and supplies to Maui.” The cluster includes news/talk KHVH-AM and eight other brands.

Industry News

The Weekend’s Top News/Talk Media Stories

The appointment of David Weiss as special counsel to investigate Hunter Biden; Fulton County Georgia district attorney Fani Willis’ expected indictment of former President Donald Trump and others in connection with the 2020 election; the wildfires in Maui that have killed 96 people; the 2024 presidential race; Nordstrom flash mob robbery; the police raid on the Marion County Record newspaper in Kansas; the military coup in Niger; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

The New York Giants and WFAN Extend Play-by-Play Deal

The NFL’s New York Giants and Audacy sports talk WFAN, New York announce an extension to their play-by-play partnership. WFAN will continue as the flagship station of the team, airing all pre-season, regular season and postseason games. The deal also includes expanded programming for the 2023 season, plus theim launch of a new weekly preview show called “Big Blue Kickoff Live” to be hosted by Giants.com’s John Schmeelk and WFAN’s Shaun Morash airing on Saturday mornings during the regular season. In addition, all three WFAN daily shows will broadcast live from Giants training camp on Monday (8/14), beginning at 6:00 am with “Boomer & Gio,” followed by “Brandon Tierney & Sal Licata” and “Evan & Tiki.” Audacy New York market president Chris Oliviero says, “WFAN is proud to grow our long-standing partnership with the New York Football Giants. More opportunities for fans to connect with Big Blue is our commitment, one that goes beyond Sunday and extends year round.”

Industry News

PodcastOne and Comedian Brendan Schaub Strike Distribution Deal

PodcastOne announces it obtains the exclusive network distribution and advertising sales rights to comedian Brendan Schaub’s network of podcasts including “The Schaub Show,” “The Fighter and The Kid,” and “Theim Golden Hour.” Schaub’s signature podcast, “The Fighter and The Kid,” is a weekly show hosted by the comedian and former professional UFC fighter and co-hosted by actor and comedian, Bryan Callen. “The Schaub Show,” explores the intersection of combat sports and life in and outside the sport. “The Golden Hour” is a weekly look at all of the most relevant cultural and social topics driving conversations in America. Schaub is joined on each show by a rotating collection of top-tier comedians who stop by to share their thoughts on everything from top trending news and engaging fan submitted videos.

Industry News

NHPR Names Leah Todd Lin VP Audience Strategy

New Hampshire Public Radio announces that Leah Todd Lin joins the public media firm as vice president for audience strategy. In this role, she will manage and lead efforts across the organization to reach and build newim audiences and deepen NHPR’s relationship with existing users. She will supervise NHPR’s digital team, programming team, and marketing efforts. Lin comments, “I’m thrilled to join this ambitious team to lead audience strategy at NHPR. I deeply believe in the mission of public media and am passionate about journalism as a means to inform communities, spark civic engagement and enrich our quality of life.” She most recently served with Solutions Journalism Network in which she worked with newsrooms across the US managing editorial and audience engagement initiatives as collaborations manager.

Industry Views

ENOUGH! The Selling Culture Has Failed Radio

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

The creeping culture of sales-determines-all has brought the industry to this moment of despair. The selling culture has failed the medium. It is time to, once again, segregate the sales and programming departments. Take the budgets away from the program directors and inspire them to create exciting UNPREDICTABLE programming.

Earnings calls for most radio companies were held this week. Not pretty. Declarations of the demise of radio are constant, emotional, and desperate. Bleak conditions in the radio industry have occurred before. A review of past crises and how they were overcome is constructive, urgent, and essential.

For example, in 1952, network TV was launched and showed signs of success. NBCABC, and CBS moved their money from radio to TV. Longform radio shows were cancelled leaving stations across the country with a problem. At the time, most radio stations were small shops, usually family-owned, therefore the need to add hours of local programming was a financial challenge. The solution was presented by a programmer.

Todd Storz’ family owned stations in Omaha, Kansas City, Minneapolis, New Orleans, St Louis and Oklahoma City. He was young and obsessed with radio. His stations were losing money and the future, without network show blocks, was uncertain. Todd ate at a diner daily and noticed that even after it closed, the waitresses put their own money in the jukebox to hear the same songs they had heard all day. Hit after hit. Todd created a list of the top 40 songs, built a production sound and put it on his Omaha station. The station was #1 overnight. His top 40 format was aired on his owned stations with the same results.

Ruth Meyer was the program director of WMCA, New York where she established the GOOD GUYS dynasty. Before WMCA Ruth was the PD of Storz’s station in Kansas City. I asked her who did what at Storz and she said, “It was all Todd.” Todd was a programmer who never spent a day in sales. Storz’s programming idea changed and, yes, saved the industry.

When Todd died at 38 years of age his father – a businessman – took over the company. After Todd’s death, the stations died too. Why? Storz station manager Deane Johnson explained, “Todd’s death [and the control of the radio stations falling to Todd’s father] brought about a shift from a ‘programming company’ to a ‘money company.’”

Radio’s next challenge was FM. It is a popular myth that the shift from AM listening to FM was driven by the higher quality of the FM signal. FM’s signal had been available since 1948. No one listened.

You don’t go to iMAX to watch the huge, superior white screen. You go to watch a movie on the huge superior white screen. When the FCC mandated an end to AM/FM simulcasts, the general managers had no idea what to do and isn’t it time for golf?

Obsessed, very young radio fanboy programmers such as Michael Harrison and Allen Shaw joined with frustrated senior programmers like B. Mitchel ReedScott MuniMurray the K and Tom Donahue to EXPERIMENT with new programming techniques. They imagined and implemented progressive rock, free-form, album rock. THEN the crowds came to FM to hear exciting UNPREDICTABLE programming.

In 1966, Tom O’Neil, the founder/chairman of RKO General owned many money-losing, major market stations. The solution? Better sellers? Better sales training? A sales master course? No. The answer was Bill Drake. O’Neil hired Bill Drake and allowed him to create exciting UNPREDICABLE programming. Drake’s programming saved many RKO stations and was copied by hundreds of stations across the country. Drake’s programming saved them, too.

ALL of radio’s challenges today can be solved with programming invented by programmers free to program. Enough with “it’s not in the budget.” Enough with “it will bring in money.” Enough with “it’s good for sales.” Enough with talent having to generate half their salary in billing to be retained. Enough!

Unleash today’s program directors to follow their instincts, their facts and no more having to check with corporate. Why? Because checking with corporate hasn’t worked. Checking with corporate stops the flow of ideas, it freezes them in time. Radio is live, in the moment. When radio programming is frozen in time it MUST failGive up corporate engagement. Let programmers surprise you.

To quote a mentor, ABC Radio Network’s VP Dick McCauley (a sales guy), “A great salesperson is one who has a great product.” He said it a lot.

Walter Sabo was the youngest executive vice president in the history of NBC. He was the programming consultant to RKO General longer than Bill Drake. According to a Sirius corporate EVP, “Sirius exists because of what Walter Sabo did.”  He hosts a Talk Media Network radio show as Walter M. Sterling, “Sterling on Sunday.” Find out more here: www.waltersterlingshow.com  Contact him at walter@sabomedia.com or 646.678.1110

Industry News

iHeartMedia: Podcast Lifts Mattress Firm Sales

iHeartMedia and Affinity Solutions partnered to measure the incremental impact of Mattress Firm’s podcast marketing investments on brick-and-mortar sales. The campaign featured a custom podcast called “Chasing Sleep,” created in partnership with Mattress Firm, the Spark Foundry Content team and iHeartMedia’s Ruby Studio. For its inaugural season, the teams brought together a mix of sleep advisors and everyday people to explore how everyone fromim astronauts to newscasters to ultramarathoners prioritize sleep to perform and live at their best.  The podcast incorporated key brand messaging throughout, complemented with ad placements across the iHeartPodcasts network. The study concludes that Mattress Firm’s investments on iHeartPodcasts lead to a 45% lift in incremental sales and achieved a 4X incremental return on ad spend. iHeartMedia chief data officer Brian Kaminsky states, “Over 100 million Americans listen to podcasts a month with 80 million Americans listening weekly, which is clear evidence this ‘emerging medium’ has now become a permanent, new part of all of our media consumption – giving brands access to new and engaging audiences. By partnering with Affinity to measure the impact of Mattress Firm’s digital audio advertising, particularly on their bottom line, we were able to demonstrate the power of the brand’s partnership with iHeart to drive sales and strong ROI. We also gained insights to optimize campaign performance that we are already applying.”

Industry News

Report: ESPN Radio Readies New Shows

According to reports in the New York Post, ESPN Radio will name Chris Canty, Evan Cohen and Michelle Smallmon hosts of its national morning drive show that had been hosted byim Keyshawn Johnson, Jay Williams and Max Kellerman. Their program was cancelled last month. The Post also reports that Chris Carlin and Joe Fortenbaugh will host the 12:00 noon to 3:00 pm program and Harry Douglas and Freddie Coleman are the new 3:00 pm to 7:00 pm co-hosts. Amber Wilson and Ian Fitzsimmons will host the 7:00 pm to 10:00 pm show. Read the Post piece here.

Industry News

Round Three of July PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s July PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s July 2023 sweep covered June 22 – July 19. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In San Antonio, iHeartMedia news/talk WOAI falls two-tenths to post a 2.6 share (weekly, 6+ AHQ share) and falls to the #15 rank, while Alpha Media’s crosstown news/talk KTSA adds one-tenth for a 2.5 share finish that lifts it to the #16 rank. In Salt Lake City, iHeartMedia news/talk KNRS-AM/FM loses a full share to wrap the survey with a 4.6 share and regresses to the #4 rank, while Bonneville’s crosstown news/talk KSL-AM/FM tacks on two-tenths for a 4.3 share finish that lifts it to the #6 rank. In Orlando, iHeartMedia talk WTKS-FM loses six-tenths to finish with a 4.0 share but remains ranked #10, while Cox Media Group’s crosstown news/talk WDBO remains flat with a 3.9 share and the #11 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.