BIA Advisory: Political to Drive 2024 Ad Spend
BIA Advisory Services releases its 2024 U.S. Local Advertising Forecast in which it predicts that revenue across all media in the U.S. will be $175.6 billion next year, primarily due to the political season. “The 8.6% increase over 2023 is slightly shadowed by concerns of an economic downturn and overall lower ad spending. With the forecasted political revenues removed, BIA’s projection in 2024 is $164.6
billion in total local advertising, only a 2.2% increase in local advertising year-over-year.” BIA VP of forecasting & analysis Nicole Ovadia adds, “As expected, 2024 will be driven by political spending, and, even in markets that are not highly contested there will be a large amount of political advertising. Local political advertising will be fueled by the presidential and senate campaigns as well as issue-based advertising. When we look at the forecast without political, we expect only a slight increase in ad spending due to both global and local economic trends that may create more cautious spending.” See more about the forecast here.
organization. Remote News Service provides radio anchors and reporters for news and traffic content. McVay Media president Mike McVay says, “I was very familiar with RNS and the company 
that president Lesley Lotto has built. I like what they do and what they offer. Given the economic situation that media finds itself in today, the question has become how can we be cost effective without diminishing the quality of the content? Remote News Service is the answer to that question.”
multiplatform unique visitors, which is up 34% versus 3Q of 2022.” The platform also delivered 67 million total multiplatform minutes and 64 million total multiplatform views. Outkick founder Clay Travis says, “Once again OutKick finishes the quarter with strong numbers that highlight our consistent growth across the platform. Our in-depth and common-sense reporting continue to be the driving force and differentiate us from your standard sport sites.”
flagship Station of the Boston Celtics Radio Network since 2013. Under the terms of the pact, Sean Grande and Cedric Maxwell will continue to be the voices of the team radio broadcast. In addition to the games, “98.5 The Sports Hub” will also air Celtics related programming throughout the season, including a weekly call-in from Celtics head coach Joe Mazzulla on “The Zolak & Bertrand Show” each Wednesday during the season.
2022, which ended on Oct. 1, 2022. The bulk of that revenue and profit came from its domestic business at $14.6 billion and $2.81 billion, respectively.” The filing also shows how important cable television is to ESPN’s bottom line. Canal writes, “The bulk of the sports segment revenue came from affiliate fees at $10.8 billion followed by advertising at $4.4 billion and subscription fees for ESPN+ at $1.1 billion. ESPN typically has the highest carriage fees, or fees pay-TV providers pay to network owners to carry their channels, of all basic cable networks. According to an estimate from SNL Kagan, ESPN charges pay-TV operators $8 to $9 per subscriber.” 
Shapiro Show,” which ranked #3 in the June 2023 ranker. This means that NBCUniversal News Group’s “Dateline NBC” rises to #1 with audiochuck’s “Crime Junkie” remaining in the #2 spot. Cumulus Podcast Network’s “The Dan Bongino Show” moves up three spots to the #4 rank. Other noteworthy moves from radio-related companies includes Audacy Podcast Network’s “We Can Do Hard Things with Glennon Doyle” climbing 11 spots to the #14 rank and Salem Podcast Network’s “The Charlie Kirk Show” up six places to the #16 rank. There is more dramatic movement among shows in the 20 – 100 portion of the ranker, including NBCUniversal News Group’s “The Rachel Maddow Show” falling 26 spots to the #76 rank. 
digit, year-over-year growth across all key performance indicators. FOX News Digital topped competitors CNN.com and NYTimes.com in total multiplatform minutes with 9.5 billion. It also led news brands in multiplatform views with 5.2 million. CNN.com continues to lead both FOX News Digital and NYTimes.com in multiplatform unique visitors with 120.5 million to FND’s 88.4 million and NYTimes.com’s 72.1 million.
listing requirements by not filing quarterly reports with the Securities and Exchange Commission for the first and second quarters of 2023. Urban One has been late with quarterly reports since it discovered problems with its former independent accounting firm’s valuation of its investment interest in MGM National Harbor, which the company sold for cash proceeds of approximately $136.8 million on April 21, 2023. Urban One has since dismissed that accounting firm and hired Ernst & Young LLP as its independent accounting firm. Nasdaq’s granting the stay means that the company’s shares will not be delisted before the outcome of the hearing scheduled for November 30. Urban One says it anticipates filing the delinquent reports prior to that date.
leaders, mentors, and game changers within all aspects of radio broadcasting. Four candidates from the radio broadcasting industry – within all of the disciplines of radio including sales, marketing, programming, and digital – will be selected for the 2023- 2024 program. MIW board president Ruth Presslaff comments, “We are so pleased to launch the Mildred Carter mentorship program with the very generous and consistent support of Beasley Media Group and Entravision. Based on our application pool, it’s clear there’s a great need for mentoring and we are here for it.” 
another 180-calendar day compliance period if it moves its stock to the Nasdaq Capital Market and satisfies other certain requirements. Beasley is the fourth audio company to face delisting this year. Audacy received notice from the New York Stock Exchange and in June engineered a 1-for-30 reverse stock split. Its stock closed at 35 cents per share on Monday (10/16). Salem Media Group received a delisting notice from Nasdaq in June giving it 180 days to rise above the $1 threshold. It closed at 68 cents per share on Monday (10/16). Urban One also received a delisting notice from Nasdaq but not for its share price. That company is late with quarterly reports due to independent accounting issues. 
Media Group CEO David Santrella says, “Salem Media Group and the Salem Radio Network are honored to be chosen by the Republican National Committee to be a part of this historic Republican presidential primary debate. Salem is an experienced partner of the RNC, having co-moderated four RNC debates in 2015-2016. We look forward to working closely with NBC News and other selected partners to deliver an event that will shine a light on the candidates and educate voters ahead of the primary.”
though the stations (WABC-AM and WLIR-FM) were listed as having a 3.9 share in the Long Island (Nassau-Suffolk) market. Now, Nielsen has corrected the 6+ report that is available to the media (versus the more detailed information that is only available to subscribers) and lists WABC as having a 3.4 share good for the #11 rank in the New York City market for the September 2023 survey 
Donna Baker states, “Today Cumulus Kansas City completes the market transformation of our dominant cluster. With recent moves for Kansas City’s hip hop and R&B – now ‘Power 105.1,’ ‘107.3 The Vibe All The Hits,’ and now adding 95.7 FM to the simulcast of 710 AM and 103.7 FM for a tri-cast of ‘KCMO Talk,’ we have the right formats on the right signals reaching the entire Kansas City community. Congratulations to program director Pete Mundo and our leadership team for their tireless work on this important step forward.” Mundo adds, “KCMO has a rich history. As we often say, ‘If it’s IN KCMO, it’s ON KCMO.’ These legacy call letters have been synonymous with shows that engage the audience in conversations about local and national issues that impact their everyday lives. The addition of 95.7 FM provides a crystal-clear audio experience for our rapidly growing fan base and I’m excited to even better serve talk radio listeners across the Kansas City region.”
were 33% more likely to say the brand “partners with all my favorite stores,” 81% more likely to indicate the e-commerce retailer “is a brand I trust,” 140% more likely to associate the brand for offering “the best sales and coupons”; 2) among those exposed versus those not exposed, brand equity measures surged, showing 54% growth in familiarity, 31% lift in average brand images, 37% greater consideration, 102% increase in purchase intent, and 55% growth in customer forecast; and 3) concluded that best practices to power direct-to-consumer marketing effectiveness calls for allocating 74% of marketing budgets to creating future demand (brand building) and 26% to converting existing demand (sales activation), targeting broadly to expand the customer base, employing emotional advertising to build direct-to-consumer brands and drive sales and profit, being known before you are needed, and buying lots of ads in all days and dayparts. 
The fourth and final round of ratings information from Nielsen Audio’s September 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s September 2023 sweep covered August 17 – September 13. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee, 
programming schedule from 9:00 am on. The local “X’s and Bro’s” morning drive show continues to air from 6:00 am to 9:00 am. iHeartMedia Grand Rapids SVP of programming Dave Taft says, “We’re thrilled to now have the FOX Sports Radio lineup on ‘96.1 The Game.’ This addition, along with local sports coverage, play-by-play and the Michigan Sports Network, will continue our position as the broadcast sports leader in West Michigan.”