Industry News

Buck Sexton Sues Real Estate Investment Trust

imgAccording to a report in Barron’s, Premiere Networks talk host Buck Sexton filing a federal lawsuit against RAD Diversified REIT, alleging they defrauded him of more than $100,000. In the complaint, Sexton alleges that RAD founders Dutch Mendenhall and Amy Vaughn solicited cash from him for investment coaching for property deals, neither of which ever happened. The story notes that this suit comes just weeks after Florida’s attorney general announced a probe into RAD saying the firm “appears to be a Ponzi scheme.” Sexton’s attorney writes in the complaint, “Despite being an experienced real estate investor, Mr. Sexton was taken in by the documents and investment returns touted by Mendenhall and his representatives. The defendants’ grand promises of sweeping returns never materialized.” See the Barron’s story here.

Industry News

FOX Sports Radio Unveils NFL Programming

FOX Sports Radio is unveiling it weekend lineup for the 2025 football season and it includes some new shows and new staffers. NFL analyst and senior producer at NFL Films, Greg Cosell, is now co-hosting theimg Sunday morning 8:00 am to 10:00 am show with Mike Harmon. Also, WGFX-FM, Nashville host Buck Reising joins longtime friend and FSR weekend personality Jason Fitz to co-anchor “Buck & Fitz” on Saturdays from 6:00 pm to 8:00 pm ET. Fangirl Sports Network Founder and KNBR 49ers correspondent Tracy Sandler and Spectrum News Sports host and sideline reporter Nikki Kay are joining Alex Curry and Carmen Vitali on the 4:00 pm to 6:00 pm Saturday program.

Industry News

TALKERS News Notes

Salem and D’Souza to Release New Film. Salem Media Group and D’Souza Media release the official trailer for the film, The Dragon’s Prophecy. This film is based on the book by Jonathan Cahn that explores the October 7 terror attacks in the Middle East and their connection to ancient battles between the Israelites and the Philistines as recounted in the Bible. It features exclusive interviews with major world leaders and Christian voices, including Israeli Prime Minister Benjamin Netanyahu, Mike Huckabee, Erick Stakelbeck, and Eric Metaxas.

NFL Podcast Network Adds New Shows. The National Football League and iHeartMedia announce the NFL Podcast Network’s fall programming lineup for the 2025 NFL season that includes new programs “Late-Round Fantasy Football Podcast with JJ Zachariason” and “NFL Cover Zero with Matt Jones and Drew Franklin.” All shows on the NFL Podcast Network are distributed by iHeartPodcasts.

Industry News

War of Words Breaks Out Between FOX and Newsmax Over Lawsuit

Yesterday, TALKERS reported the anti-trust lawsuit Newsmax is filing against Fox Corporation and Fox News Network, LLC in the United States District Court for the Southern District of Florida in which Newsmaximg accuses FOX of “engaging in an extensive and unlawful campaign to block competition in the market for right-leaning pay television news, including Newsmax.” imgA FOX spokesperson responded with the following: “Newsmax cannot sue their way out of their own competitive failures in the marketplace to chase headlines simply because they can’t attract viewers.” Newsmax issued the following statement in response to that saying, “If Newsmax was such a ratings failure, why has FOX spent so much time, energy, and resources to suppress us, block us, and denigrate us? The answer is obvious. Also please note that FOX in its statement does not deny any of our serious allegations.”

Industry News

Beasley and Amazon’s ART19 Partner for Podcasts

Beasley Media Group enters into an agreement with Amazon’s ART19 for its portfolio of podcasts and onimg-demand radio shows to migrate to ART19’s infrastructure that it says will allow it to “unlock new revenue opportunities and offering advertisers enhanced reach , deeper analytics, and improved ROI.” Beasley chief content officer Justin Chase says, “This partnership is an important step in our digital transformation. ART19’s platform will help us expand monetization opportunities while delivering a better experience for audiences and advertisers.”

Industry News

Kentucky Governor’s Podcast Joins SiriusXM

Kentucky Governor Andy Beshear signs a new deal to bring his podcast to the SiriusXM Podcast Network. Episodes will also air on the SiriusXM Progress channel. As part of the deal, SiriusXM Media acquires exclusive global ad sales rights to the audio edition of the podcast. In addition to the podcast, Governorimg Beshear will host a new series of live specials, “Andy Beshear Presents,” airing exclusively on SiriusXM Progress. The series will premiere Tuesday, September 9 at 12:00 noon ET. Beshear will be joined by fellow Progress host John Fugelsang and will take calls from listeners across the country. Governor Beshear says. “I want this podcast to be a space to bring people together – especially in such a stressful and divisive time in our country. This is a conversation with friends and we talk about things that matter to all of us: sports, politics, pop culture, our kids. I’m excited to expand this conversation with listeners across the country on SiriusXM, highlighting a wide range of voices and ideas that can help move us all forward, together.”

Industry News

Salem COO Stepping Down

Salem Media Group chief operating officer David Evans exited his role with the company on August 31. Evans joined Salem in 2000 as chief financial officer and later served as president of new media before becoming COO for the past three years. The company says that over his 25-year tenure, Evans played aimg significant role in shaping Salem’s growth and direction. Under his leadership, Salem launched and developed four major digital properties: Salem Web Network, Salem Church Products, Townhall Media, and Eagle Financial Publications. Salem CEO David Santrella says, “David has been an important part of Salem’s journey, and we are deeply grateful for his dedication, professionalism, and leadership over the years.” Salem co-founder Ed Atsinger adds, “David’s impact on Salem has been profound. From his early days as CFO to his leadership in building our digital media presence, his contributions have helped define who we are today. We thank him for his many years of service and wish him continued success in the future.”

Industry News

NAB: Support for AM Radio Bill Surges

National Association of Broadcasters says that congressional support for the AM Radio for Every Vehicle Act accelerated during the August congressional recess, with the bill now backed by 280 bipartisan cosponsorsimg in the U.S. House of Representatives and a filibuster-proof 61 in the U.S. Senate. NAB president and CEO Curtis LeGeyt says, “We thank the growing, bipartisan group of lawmakers standing up for their constituents who depend on AM radio. This support demonstrates a deep understanding that AM radio remains an essential lifeline for emergency alerts, local news and community connection. With significant momentum behind this bill, NAB urges House leadership to bring it to the floor without delay and preserve this vital service for the American public.”

Industry News

TALKERS News Notes

SiriusXM Adds New NFL Shows. Joining the SiriusXM NFL Radio team this season are two experienced pro personnel executives – former Los Angeles Chargers and Las Vegas Raiders general manager Tom Telesco and former Tennessee Titans general manager and NFL running back Ran Carthon – who will host on SiriusXM NFL Radio this season, bringing a front office perspective on the game to the channel. Also joining SiriusXM this season is Carolina Panthers long snapper J.J. Jansen, an 18-year veteran of the league, who will join Miami Dolphins running back Alec Ingold to host the weekly show, “The Players’ Point.” Airing Tuesdays at 7 pm ET, “The Players’ Point” is the only radio show hosted entirely by active NFL players.

New Director of Development Joins BPM. Baltimore Public Media (BPM) is proud to announce the appointment of David Belew as its new Director of Development, leading the organization’s philanthropic strategy across membership, grants, major giving, events, and community engagement. “We are thrilled to welcome David to Baltimore Public Media. His passion for connecting people to ideas, culture, and community — combined with his proven success in advancing major institutions — will help us grow stronger and more resilient as we enter this pivotal moment,” says Craig N. Swagler, President and General Manager of Baltimore Public Media.

Industry News

Yesterday’s Top News/Talk Media Stories (9/3)

The most discussed stories yesterday (9/3) on news/talk radio and related talk media according to TALKERS research:

1. Judge Rules in Favor of Harvard
2. Guard Troops to U.S. Cities
3. Florida Ends Child Vaccine Requirements
4. Epstein-Maxwell Victims Testify
5. Trump Tariffs

Industry News

Newsmax Files Anti-Trust Suit Against FOX News

Newsmax announces it has filed a federal antitrust lawsuit against Fox Corporation and Fox News Network, LLC in the United States District Court for the Southern District of Florida. Newsmax is accusing FOX of “engaging in an extensive and unlawful campaign to block competition in the market for right-leaning pay television news, including Newsmax.” The complaint alleges that FOX has abused its dominance in the right-leaning pay TV news market for years by coercing distributors into unfair carriage agreements designed toimg exclude or marginalize competitors like Newsmax. Further, Newsmax alleges that FOX News, “described in the complaint as a ‘must-have’ channel for distributors, leverages its market power to impose restrictions that harm consumers, stifle competition, and drive-up costs across the pay TV ecosystem.” Specifically, Newsmax alleges that “FOX conditions access to FOX News on imgagreements by distributors not to carry or to restrict competing right-leaning news channels. If distributors carry Newsmax, FOX forces them to also carry low-demand channels like FOX Business or FOX Sports 2 in their most widely viewed tiers, triggering potentially tens of millions in extra fees. These clauses penalize distributors for placing Newsmax in basic packages by requiring simultaneous promotion of FOX less popular channels.” Also, Newsmax alleges that FOX has pressured its guests to not appear on Newsmax, as well as has run online smear campaigns and hired private investigators targeting Newsmax executives to damage the Company’s credibility. Newsmax is asking the court to: 1) Declare FOX’s conduct unlawful under federal and state antitrust laws; 2) Award monetary damages as permitted by law; 3) Enjoin FOX from continuing exclusionary contracts and monopolistic practices; and 4) Order equitable relief to restore competition in right-leaning pay TV news.

Industry News

Basilio Moves to WKGN, Knoxville

Sports talk host Tony Basilio is taking his radio program to MH2 Media’s WKGN-AM/W289CU, Knoxville.img He previously hosted his show on crosstown WJBE-AM. In making room for Basilio on WKGN, Bob Baskerville moved to afternoon drive to team up with Russell Smith in afternoons. Basilio says, “Bob has been really accommodating and gracious. They’ve got talented people on that station. I’m proud to be a part of it.” Read the Knox News story here.

Industry News

TALKERS News Notes

Schrager Launches Football Podcast. ESPN and Omaha Productions announce that ESPN NFL analyst Peter Schrager is debuting, “The Schrager Hour,” a Wedsnesday show in which Schrager “dives into key storylines and match-ups around the league, taking you behind the scenes of Monday Night Football and recapping his week on the road covering the NFL.” In addition, Schrager will be on the sidelines of Monday Night Football alongside Katie George and will appear regularly across ESPN’s studio programming, including frequent appearances on “Get Up,” “First Take,” “The Pat McAfee Show,” “NFL Live” and “SportsCenter.”

Browns Extend Partnership with Audacy and Good Karma Brands. The Cleveland Browns announced a multi-year agreement with Audacy and Good Karma Brands, reaffirming the stations’ continued roles as the team’s official flagship radio partners for the University Hospitals Browns Radio Network. ESPN Cleveland market manager Tom Olson says, “We’re thrilled to continue our partnership with the Cleveland Browns. This renewal not only extends our tradition of delivering the excitement of Browns content to our fans, but also opens new opportunities to integrate our local partners directly into the fabric of the play-by-play broadcast.”

Industry News

Yesterday’s Top News/Talk Media Stories (9/2)

The most discussed stories yesterday (9/2) on news/talk radio and related talk media according to TALKERS research:

1. Trump to Challenge Tariff Rulings
2. Guard Troops to Cities
3. China Military Parade / Russia-China-India Economic Talks
4. Epstein-Maxwell Hearings
5. Caribbean Drug Vessel Strike

Industry News

Bold Gold Newsman Mike Sakell to Retire

Bold Gold Media announces that Catskills news & sports director Mike Sakell is retiring from his role with the company after more than four decades broadcasting in the region. Sakell first began working in Sullivan County in 1980 when he joined WVOS. Bold Gold Media NY region general manager Dawn Ciorciari says,img “There are certain sounds that define a place, and for Sullivan County, Mike’s voice is one of them. For 45 years, it’s been the sound of calm, trust, and perseverance. His life has been a true lesson in resilience. His legacy will live far beyond the airwaves.” Bold Gold Media CEO Vince Benedetto adds, “Mike’s retirement is truly an end of an extraordinary and historic era in local broadcasting. In every way, he was ‘The Voice of Sullivan County.’ He will be missed by all of our listeners, and most of all, by all of us in Bold Gold. His example of broadcast excellence will endure and be carried on by all of us who have learned so much from him. We wish him a wonderful retirement and thank him for his long, distinguished service to our communities.” Sullivan County native Dylan Price is assuming the  Catskills news & sports director role.

Industry Views

Commercial Copy for Careworn Consumers

By Holland Cooke
Constulant

imgWhy I love going on sales calls with station reps: Meeting retailers, who have SUCH a feel for their customers’ (our listeners’) mindset. Following-up last week’s column exploring the societal angst we are living through, this week’s will recommend technique for scripting in what psychologists call the Age of Outrage Fatigue.

Emotional bandwidth is down. Skepticism is up. And the old tricks – hyperbole, urgency, shouty headlines – are backfiring. People aren’t just tuning-out content they disagree with; they’re tuning-out tone. They crave calm. Clarity. Credibility.

To cut-through:

— Clear beats clever. Instead of “Don’t sweat it – we’ve got your ducts in a row!” Try “Get your AC fixed today, and sleep comfortably tonight.”

im

— Ditch the drama. Instead of: “Drowning in debt?” Try: “Make a fresh start.”

— Frame your offer as an upgrade, not a fix for failure. Instead of: “Will you EVER be able to retire?” Try: “Plan your next chapter, on your terms.”

— Empathize, don’t exaggerate. People trust what feels human. Empty hype gets filtered out fast. “There’s never been a better time to buy a car!” goes in-one-ear-and-out-the-other.

— Earn attention quickly. The first sentence matters more than ever. Make it a question that includes “you” and/or “your” which describes the consumer situation that your advertiser can cure. “Is your money doing what you want it to?”

— Use specifics, not superlatives. “Best ever!” means nothing. Numbers and proof points build confidence.

— If you’re scripting with AI, rewrite to weed-out clichés. Restaurant spots that tout “a relaxing atmosphere” are verbal Styrofoam.

— Respect their time. Use short sentences. Bullet points. Clear next steps. Happy outcomes.

Today’s most effective copywriting calms the reader. It offers clarity in a crowded, chaotic world.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Gary Burbank Dies at 84

Legendary WLW, Cincinnati personality Gary Burbank has died at age 84. Burbank – born Billy Purser – isimg best known for hosting the afternoon drive show on WLW from 1981 through his retirement in 2007. He created numerous voice characters on his program, the most famous of which was Earl Pitts Uhmerikun – which took the form of a nationally syndicated commentary during his time at WLW. He also worked at stations including, WMPS, Memphis; WNOE, New Orleans; WAKY and WHAS in Louisville; and CKLW, Windsor/Detroit during his career. In memory of Gary Burbank, Art Vuolo has posted this video tribute.

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Industry News

Spadea Back on “New Jersey 101.5” Mornings

Talk radio host Bill Spadea will return as host of the morning show on Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” on September 2. Spadea took leave of his radio duties in late January of this year to run as a Republican for governor of New Jersey. He lost to Jack Ciattarelli in the June primaryimg election. About returning, Spadea says, “I’m excited to be returning to the airwaves with ‘New Jersey 101.5’ and the largest audience in the state. I’m looking forward to continuing our mission of fighting for common-sense solutions to save New Jersey. Our show has always been about the listeners, and I’m ready to keep amplifying the voices of small business owners, parents, teachers, first responders, nurses, and everyone else committed to digging in and staying in New Jersey. Stay tuned – there’s more to come!” Townsquare Media regional VP Brian Lang says, “Bill’s audience and the team at ‘New Jersey 101.5’ are looking forward to his return. There’s no doubt he’ll have great stories to share. I also want to thank Eric Scott and the entire morning show team for doing an outstanding job while Bill was away.”

Industry News

ESPN Radio’s College Football Tailgate Returns

ESPN announces the return of the two-show ESPN Radio College Football Tailgate starring Amber Wilson and Jonathan Zaslow. The Friday night show is “Amber & Ian: On the Road” airing from 7:00 pm to 10:00img pm ET. The Saturday program is called “College Football Tailgate” hosted by Wilson and Zaslow and airs at 10:00 am ET. ESPN VP of digital & audio production Justin Craig says, “College football is all about passion, tradition, and community. We’re thrilled to bring that energy directly to fans every weekend with ESPN Radio’s College Football Tailgate. Amber and Jonathan are the perfect voices to capture the excitement on campus, and this tour allows us to not only showcase the games, but also connect with the next generation of fans and broadcasters in a truly meaningful way.”

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Industry News

Yesterday’s Top News/Talk Media Stories (8/27)

The most discussed stories yesterday (8/27) on news/talk radio and related talk media according to TALKERS research:

1. Minneapolis School Shooting
2. CDC Director Firing / COVID Shots
3. Troops in DC / Union Station Takeover
4. Trump vs Lisa Cook
5. Russia Attacks on Ukraine

Industry News

Simon Conway Interviews Trump Administration Officials

img

Pictured above is talk radio personality Simon Conway (WHO, Des Moines; WMT, Cedar Rapids; and WOC, Quad Cities; WFLF, Orlando) at the White House with Administrator for the Centers for Medicare & Medicaid Services Dr. Mehmet Oz. Conway says that for the third time in seven months he’s been invited to interview senior members of the Trump Administration. During this visit he also spoke with SBA administrator Kelly Loeffler, US Border Patrol chief Mike Banks, and director of the National Economic Council Kevin Hassett. Conway says, “As a radio host it is truly an honor to be invited to the White House for these opportunities.”

Industry News

TALKERS News Notes

Audacy’s “I’m Listening” Returns. Audacy’s mental health initiative, “I’m Listening,” is again presenting its annual broadcast special in recognition of World Suicide Prevention Day on September 10 and National Suicide Prevention Month. All Audacy stations nationwide will air the “I’m Listening” broadcast that week. Radio personality and co-host of NBC’s “TODAY” and host of “The Voice,” Carson Daly, and Audacy’s nationally syndicated country host, Katie Neal, host of “Katie and Company,” will host the special.

New Affiliate for RMWorldTravel. The nationally syndicated travel program “RMWorldTravel with Robert & Mary Carey and Rudy Maxa” adds East Carolina Radio Inc’s WZPR-FM, Nags Head, North Carolina to its roster of affiliates. The show is now heard on 610 stations every week.

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Industry News

Yesterday’s Top News/Talk Media Stories (8/26)

The most discussed stories yesterday (8/26) on news/talk radio and related talk media according to TALKERS research:

1. Lisa Cook Sues Trump Administration
2. Troops in DC / Trumps Teases Baltimore & Chicago
3. ICE Raids / Abrego Garcia Case
4. Tariffs / The Economy
5. Kelce-Swift Engagement

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Industry News

Yesterday’s Top News/Talk Media Stories (8/25)

The most discussed stories yesterday (8/25) on news/talk radio and related talk media according to TALKERS research:

1. Trump Fires Fed’s Lisa Cook
2. Trump’s Military Takeover of U.S. Cities
3. Israel Attacks Kill Journalists
4. Redistricting
5. ICE Raids / Abrego Garcia Case

Industry Views

Monday Memo: Unmet Needs?

By Holland Cooke
Consultant

imgLast week’s column previewed “CeaseFire,” C-SPAN’s antidote to the caricature cable news shouting match. Thanks to all who offered feedback when we wondered “WHAT IF…?” for talk radio.

Recent report from Reuters Institute for the Study of Journalism: People are disabling news alerts, “either because they feel they get too many or because they are not useful.”

People are anxious. Even a robot can read-the-room, as I learned by asking ChatGPT: “In USA society generally, list unmet needs.” Among them:

Belonging Without Division

— People crave community but are tired of being forced to choose sides.
— Unmet need: A way to feel connected and purposeful without being tribalized by politics, race, class, or ideology.

Trusted, Nuanced Information

— There’s information overload, but trust is at an all-time low.
— Unmet need: Sources that feel both credible and fair-minded, without sensationalism, bias, or agenda-chasing.

Civility in Public Discourse

— Public conversation often feels like a battleground.
— Unmet need: Spaces — digital or real-world — where disagreement is safe, not destructive or humiliating.

im

Mental & Emotional Support

— Rising anxiety, loneliness, and burnout affect people across all ages.
— Unmet need: Accessible, non-stigmatized mental health support, including community-based emotional infrastructure (not just therapy apps).

Work That Feels Worthwhile

— Many jobs pay the bills but feel meaningless.
— Unmet need: Opportunities to do work that’s valued, not just productive — where dignity and contribution matter as much as output.

Financial Security That Isn’t Fragile

— Even middle-class households feel one emergency away from disaster.
— Unmet need: Stability and predictability — not just income, but housing, healthcare, and retirement that won’t evaporate with one bad break.

Intergenerational Connection

— Older and younger generations increasingly live in separate realities.
— Unmet need: Meaningful contact across age lines, where wisdom flows both directions — not just tech tutoring and nursing homes.

Shared Purpose

— Many feel like they’re drifting — or living someone else’s script.
— Unmet need: A sense of contribution to something bigger than self, not through ideology but through everyday roles, responsibilities, and relationships.

Consider as you pose call-in topics and choose interview guests.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

“1300 The Zone” Adds Longhorns Show. iHeartMedia’s KVET-AM, Austin “1300 The Zone” announces a new partnership with the “3rd & Longhorn” football show to deliver expanded coverage of the Texas Longhorns’ 2025 college football season, including the launch of a brand-new postgame show. The “3rd & Longhorn Postgame Show” will air live on “1300 The Zone” immediately following every Texas Longhorns football game.

VSiN Unveils New Program Schedule.VSiN, The Sports Betting Network announces its new programming lineup to coincide with the 2025 NFL season that includes, among numerous changes, including an additional hour for “A Numbers Game” with Gill Alexander and producer Kelley Bydlon expanding to 10:00 am to 1:00 pm ET and the addition of a Sunday show for “Follow the Money” hosted by Mitch Moss and Pauly Howard.
Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Industry Views

Could Your Own Podcast Become Your AI Competitor?

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

mattybharrisonImagine a listener “talking” to an AI version of you – trained entirely on your old episodes. The bot knows your cadence, your phrases, even your voice. It sounds like you, but it isn’t you.

This isn’t science fiction. With enough content, it’s technically feasible today. A determined developer could transcribe archives, fine-tune a language model, and overlay a cloned voice. The result wouldn’t be perfect, but it would be recognizable.

Whether that’s legal is another question – one circling directly around fair use.

Why It Matters

For most content creators, archives are their most valuable asset. Yet many contracts with networks, distributors, or hosting platforms quietly grant broad rights to use recordings in “new technologies.” That language, once ignored, could be the legal hook to justify training without your permission.

Fair use is the fallback defense. Tech companies argue training is transformative – they aren’t re-broadcasting your show, only using it to teach a machine. But fair use also weighs market harm. If “AI You” pulls listeners or sponsors away from the real thing, that argument weakens considerably.

Not Just Theory

Other industries are already here. AI has generated convincing tracks of Frank Sinatra singing pop hits and “new” stories written in the style of Jane Austen. If that can be done with a few books or albums, thousands of podcast episodes provide more than enough material to train a “host model.”

Talk media is especially vulnerable because its product is already conversational. The line between “fan remix” and “AI imitation” isn’t as wide as it seems.

What You Can Do

This isn’t about panic – it’s about preparation.

— Review your contracts: confirm you own your recordings and transcripts.
— Register your work: enforceable rights are stronger rights.
— Decide your stance: licensing your archives for training might be an opportunity – if you control it.
— Emphasize authenticity: audiences still value the human behind the mic.

The Takeaway

Could your podcast be turned into your competitor? Yes, in theory. Will it happen to you? That depends on your contracts, your protections, and the choices you make.

Fair use may ultimately decide these battles, but “fair” is not the same as safe. Consider this example a reminder: in the AI era, your archive is not just history – it is raw material.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.